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Time to talk: What has to change for women at work - www.pwc.com/timetotalk
Time to talk: What has to change for women at work

                                               www.pwc.com/timetotalk
Time to talk: What has to change for women at work - www.pwc.com/timetotalk
2 | Time to talk: What has to change for women at work

Contents

 03                                                      08                       12                          17
Time to talk                                             Transparency and trust   Strategic support           Life, family care and work
What has to change for women                             A two-way street         Networks mobilising women   Balancing priorities
at work
                                                                                                              22   The way forward
                                                                                                              23	A message from PwC Global Chairman
                                                                                                                  Bob Moritz
                                                                                                              24   About the survey
                                                                                                              25   Endnotes
                                                                                                              26   PwC network contacts
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3 | Time to talk: What has to change for women at work

                                                         Time to talk
                                                         What has to change for women at work
                                                         The collective voice of women, speaking up about their
                                                         experiences in the workplace, has never been stronger. There
                                                         is a new fearlessness and urgency to address the challenges
                                                         women face, including, but not limited to, the possibility
                                                         of discrimination and harassment, and the slow progress
                                                         in bridging the gender gap.
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4 | Time to talk: What has to change for women at work

Our 2018 survey of 3,627 professional                    Strategic support

                                                                                                       3,627
women from around the world tells
this story of determination, hope and
frustration. But it also gives a clear
                                                         Second, women need proactive networks
                                                         of leaders and peers who will develop,
                                                         promote and champion them at home
                                                                                                                                                                               women
indication of three key essential elements
that business leaders must focus                         and in the workplace. Women don’t need

                                                                                                       61
on to advance gender equality and help                   men to back away. They need dedicated
women’s career advancement as they lead
their enterprises into the 21st century.
                                                         sponsors and role models of both
                                                         genders. Lack of support from male                                                                                   countries
                                                         colleagues will stall progress. This blend
Transparency and trust                                   of workplace and personal support will

First, there is a big issue with the
relationship between women and the
organisations they work for. Our survey
                                                         also work to underpin the self-advocacy
                                                         women need to advance.

                                                         Life, family care and work
                                                                                                       6                                                                     continents
shows women around the world don’t
trust what their bosses are telling them
about promotions and pay, or what
helps or hurts their careers. They need
greater transparency about these
                                                         Third, women need employers to rethink
                                                         their approach to balancing work, life,
                                                         parenthood and family care and provide
                                                         organisational solutions that work. There
                                                                                                       27                                                                    industries
practical markers so they understand                     is a move to redesign maternity and
where they stand, make their own case                    paternity leaves and re-entry programmes,
successfully and trust the feedback they                 but this should be expanded and best
get. And greater transparency won’t                      practices must be communicated broadly.
benefit only women; it will foster more                  Flexibility alone is not the issue: people
inclusive environments, which give                       don’t take care furloughs precisely because
everyone greater opportunities to fulfil                 they believe it will hurt their careers.
their potential.                                         Employers must recognise that everyone
                                                         is making flexibility demands. It’s not
                                                         a life-stage or gender-specific issue.        Source: PwC Time to talk survey 2018. Base: All respondents, 3,627.
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5 | Time to talk: What has to change for women at work

Achieving gender parity throughout                       In 2017, the #MeToo movement brought          The respondents in our survey are aged       Women today are trailblazers,
the workplace is one of the most critical                broad public attention to the very real       28 to 40. They are at the point in their     they are more career ambitious
challenges that business leaders face                    challenges women face in the workplace        working lives where the gap between
today. CEOs are optimistic about growth                  and beyond. But the momentum for              men’s and women’s progression begins         and financially independent
in the coming year, according to the                     change was quietly building long before       to widen dramatically and the challenges     than ever before and they expect
21st PwC CEO survey, with more                           then. Companies that do not promote           of combining careers and personal            more from employers. Talking
than half expecting to increase hiring.1                 safe, equitable and bias-free environments    priorities increase. They live around the    the talk is no longer enough.
Yet more than one-third (38%) are                        for all employees do so at tremendous         world and work in a variety of cultures.
extremely concerned about talent                         risk to their organisations.                  Some live in places where many women         To attract and keep female talent,
shortages, a threat to their success that                                                              work; others are regarded as members         employers must be transparent
is second only to cyber security.                        The Working Mother 2017 list of the           of a minority simply because they have       about their commitment to
                                                         top 100 companies to work for in the          roles outside the home. They work            diversity, their diversity progress,
The quality of women’s talent and                        US now bases its scores on a combination      in all sectors of industry, from education
leadership is vitally important to business;             of criteria, including gender balance data,   and healthcare, which traditionally          and create an open and inclusive
the skills and experience they bring,                    and professional and personal support         employ many women, to aerospace              culture where women can thrive
including experience gained outside of the               programmes across the career lifecycle.3      and technology, which typically do           and reach their potential.”
workplace, has proven to be essential in                 None of the best companies scores close       not. These respondents represent the
strategic decision-making and in ethical,                to 100% in all categories. One company        enormous amount of female talent             Agnès Hussherr, Global Human Capital Leader,
                                                                                                                                                    PwC
sustainable enterprise. In 2015 MSCI*,                   may offer generous parental leave             in the global workforce, forthright and
a financial research firm, analysed more                 but score low on career development           ambitious for success on their terms.
than 4,200 companies and found that                      programmes. Another might offer               Women in the emerging economies,
return on equity was 2.7% higher for those               mentorship but no flexibility in working      we found, have even higher levels
with strong female leadership and these                  arrangements. These metrics are               of confidence. Their high aspirations
companies were less prone to governance-                 increasingly recognised as indicators         are a reason for hope.
related controversies.2 Women’s voices                   of the day-to-day problems women
on teams, especially those which span                    encounter when trying to build a career
cultures and functions, have been shown                  and raise a family at the same time.
to increase emotional commitment, which
leads the teams to push harder for success.
                                                                                                       *Source: MSCI.
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6 | Time to talk: What has to change for women at work

Women are determined to succeed                                                                                                                               Nearly half of women believe diversity is
professionally while remaining true                                                                                                                           a career barrier; they fear the effect a family
to their priorities                                                                                                                                           may have on their careers
All respondents                 Women in Africa and Asia, in particular, are determined to succeed                                                            Q.	I believe an employee’s diversity status                                             Q.	I feel nervous about the impact that having
                                                                                                                                                                  (gender, ethnicity, age, etc.) can be a barrier                                          children might have on my career.
                                                                                                                                                                  to career progression in my organisation.
                                                                                                                       97%            95%
                                                                              91%
             86%                                                                                           86%
                                              82%                                                  82%
 75%                                                              77%
                                  73%
                                                                                                                                                                                                                                                                        42%
                                                                                                                                                                                                                                                                 Feel nervous about the
                                                                                                                                                                                                                                                               impact children might have
                                                                                                                                                                                                                                                                     on their career
                                                                                                                                                                                                           45%
                                                                                                                                                                                                        Believe diversity
                                                                                                                                                                                                     is a barrier to career
                                                                                                                                                                                                          progression

                                                                                                                                                                                                                                                                                            25%
                                                                                                                                                                                                                                                         30%                                Neutral

% who feel getting              % who actively                  % who feel                       % who feel           % who feel     % who feel having                                                                                                 Do not believe
to the top of their             seek career                     confident in                     confident in their   working        flexibility to balance
career is important             advancement                     their ability                    ability to fulfil    in a job       the demands of
                                opportunities                   to lead                          career aspirations   they enjoy     career and family/
                                                                                                                      is important   personal life
                                                                                                                                     is important
Source: PwC, Time to talk survey, 2018. Base: All respondents 3,627, Africa and Asia respondents 1,171.                                                       Source: PwC, Time to talk survey, 2018. Base: All respondents, 3,627; women with no children, 1,463.
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7 | Time to talk: What has to change for women at work

At the same time, the survey shows that                  It’s not surprising that women in our       I was told there is the ‘risk’          The work/life balance and its effect
many professional women are deeply                       survey report low levels of trust in what   of me having kids in the future.        on career progression presents women
frustrated with their conditions                         their employers say about valuing and                                               with a complex conundrum. Our survey
of employment, and skeptical of talk of                  promoting women, when they see what         Even if not everyone is frank           respondents want to succeed and rise
change. These attitudes stem from long                   companies actually do.                      enough to say it out loud,              up the corporate ladder, but they want
experience — companies have been                                                                     I think this has an influence           jobs they enjoy and better options for
talking about gender balance for decades                                                             on my career or on the career           managing the demands of work and home
— and from pessimistic predictions                                                                                                           life. Organisations need to break away
of how long it will take women to reach
equality. According to the World
                                                         51%                                         opportunity of every woman.”            from historical behaviours and embrace
                                                                                                                                             a holistic approach to diversity, which
Economic Forum’s (WEF) 2017 Global                       of women said they feel their employer      Banking/capital markets professional,
                                                                                                                                             means addressing these three essential
                                                                                                     Germany
Gender Gap report, which measures the                    is doing what it takes to improve gender                                            areas — transparency and trust, strategic
                                                         diversity.
participation gap, the remuneration gap                                                              “In my organisation, married            support and life and family care options
and the advancement gap, women lag                                                                    women are not recruited and            — simultaneously in order to produce
men by 58% overall and are further
behind in developing countries.4 This is
                                                         42%                                          as a single woman, you are made
                                                                                                                                             the kind of healthy ecosystem that gives
                                                                                                                                             greater satisfaction and fulfilment for
a systemic issue that cannot be attributed               of women said they were nervous              to sign an agreement that prohibits    women and in turn will lead to greater
to individual circumstances; it is endemic               of what having a child would do to           you from getting married for           success for their employers. We would
to organisational structures, cultures                   their careers.                                                                      argue that when the problems are defined
                                                                                                      at least two years after accepting
and practices. WEF concluded that at                                                                                                         in an open and transparent way, and
the current rate of change, we won’t see                                                              the job. Men don’t sign this           the prerequisites for success as described
gender equality in the global workforce                  48%                                          agreement and married men are          here are identified and in place, women
for at least another five generations.                   of new mothers said they were overlooked     freely employed without any            of all generations and their employers,
                                                         for career advancement because they          hitches. I think this is unfair.”      working together, can come up with
                                                         had children.                                                                       the right solutions to address issues
                                                                                                     Public-sector logistics professional,   of gender equality in the workplace
                                                                                                     Nigeria                                 and empower female advancement.
                                                                                                                                             So, as women progress in their careers,
                                                                                                                                             can organisations rise to the occasion?
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Transparency and trust
A two-way street
Around the globe women unequivocally identify greater
transparency as the critical step employers need to take
to improve career development opportunities (58%).
We define transparency as a way of conducting business in
which employers offer their staff a clear understanding of
the expectations on both sides of the employment equation.
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9 | Transparency and trust

The employer provides consistent,            Across the PwC network, we                     We have to talk about                         Pay is an even more pervasive issue. It’s
accurate, accessible information about       know our people expect on-the-job              performance and pay                           not easy to talk about salaries inside and
career progression and pay scales;                                                                                                        outside work for ingrained cultural reasons,
they conduct open conversations with         learning, a tech-enabled                                                                     which perpetuates a lack of transparency
                                                                                            Clearer, more open information about
employees on where they stand and            environment, personalised                      performance benchmarks will help              about pay. This can have unintended
what is expected of them to advance.         development, transparency, and                 everyone, men included, better                consequences. For example, there are those
This outcry for greater clarity is a sign    consistency. To be the leading                 understand the dynamics of what it takes      who believe pay secrecy is a ploy to save
of the times. In the 2018 Edelman                                                           to advance and progress. This greater         money, even if there’s no proof: from May
Trust Barometer, nearly seven out of         developers of diverse talent, we                                                             2015 to May 2017, PayScale, a compensation
                                                                                            transparency is just one part of the puzzle
10 respondents say that building trust       need to not only meet our people’s             and must work in parallel with efforts to     data and software company, asked roughly
is the number one job for CEOs.5             needs, but empower them to own                 mitigate potential unconscious biases and     930,000 people “How do you think your
                                             their development and to grow                  gender stereotypes that have traditionally    current pay compares to other employees
Although in PwC’s 21st CEO Survey                                                           impacted career progression.                  like you?” Over two-thirds of respondents
53% of business leaders said being           as leaders. That’s why at PwC                                                                inaccurately reported their market position,
transparent about their diversity and        we’re driving a culture that fosters                                                         with the vast majority saying they were
inclusion programmes is a way to build       real-time development, where                                                                 underpaid when they were getting market
trust with their employees and 44%                                                          PwC Netherlands introduced an                 rates.6 Research shows people who know
                                             our people learn, grow and lead,               independent third-party observer
said it was important in building trust                                                                                                   what their co-workers are paid perform
with their customers, the message is         at all levels, every day.”                     to partake in all promotion committees        better.7 In 2007, Glassdoor burst on the
not universal and it is not strong enough.                                                  to call out any unconscious bias and help     scene with a web platform that allowed
                                             Julie Gordon, Global Talent & Impact Leader,
                                             PwC
                                                                                            drive the goal of promoting women. Since      people to post anonymously about their
                                                                                            its inception in 2015, targets have been      workplace experiences, including what
                                                                                            met, a third of all partner and director      they earned. Now 50 million unique
                                             “Women need to prove they
45%                                           deserve a promotion; men are
                                                                                            appointments have gone to women and
                                                                                            staff report greater confidence in
                                                                                                                                          users log in monthly. Glassdoor has
                                                                                                                                          become an informal but systematic vehicle
of women believe an employee’s diversity      promoted because they believe                 leadership’s commitment to diversity.         for comparing workplace pay scales and
status (gender, ethnicity, age, sexual                                                                                                    other elements of value to employees.
orientation) can be a barrier to career
                                              in their potential.”
                                                                                                                                          According to many in HR, candidates
progression in their organisation.           Purchasing professional in agriculture,                                                      frequently reference it in job interviews.
                                             Brazil
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10 | Transparency and trust

                              The shift to greater transparency            Transparency about performance
                              is slow although in some places this shift   benchmarks ensures that leaders
                              will be mandated. Since 2013, two-thirds
                              of OECD members have introduced new          and employees are both on the
                              policies on pay equality and in Australia,   same page as to what ‘success’
                              Germany, Japan, Sweden and the UK            looks like at their company. Our
                              some employers will now, by law, publish     research finds that such feedback
                              calculations every year showing the
                              gender pay gap.8,9                           is essential for career progression,
                                                                           especially for minority employees.
                              In the UK, the introduction of annual        When leaders publicly and
                              publication of mandatory pay gaps has        transparently speak about the
                              highlighted some significant gaps in some
                              sectors (particularly financial services),   need for pay equity reviews and
                              and many organisations have taken both       bias mitigation strategies, they
                              steps to explain the reasons for the gaps    build trust with employees who
                              and the opportunity to put in place          are looking for leadership’s
                              diversity and inclusion programmes to
                              make progress on the pay gap. Employers      acknowledgement of these issues.”
                              need to be cognisant of the reputational     Sylvia Ann Hewlett, CEO,
                              risk that comes with such transparency       Center for Talent Innovation
                              and communicate how they are
                              addressing such challenges.
11 | Transparency and trust

Women, traditionally, are not self-       This can put women at a disadvantage           Organisations must factor implicit bias            It is so encouraging to see such
promoters although when they do speak     and reinforces stereotypes and bias in         into decisions related to promotions. It is        high levels of female confidence
up they get results. Our survey shows     managers. Too often organisations will         poor practice, for example, to have all-male
that women would approach a promotion     not challenge this. “Human resources           promotion panels. The onus is on                   and ambition. Employers must
opportunity in the following ways:        have got a really important role to play       organisations, not just women, to take             focus on creating an environment
                                          here to bring this information to light and    responsibility for taking down the barriers        where women — and men — can
                                          be sure that people are equipped with          to progress. As Carol Stubbings, Global            have open and unambiguous
                                          what they need,” said Karina Govindji,         Leader of PwC’s People and Organisation
                                                                                                                                            conversations on performance
44%                                       Global Head of Diversity & Inclusion
                                          at Vodafone, which has mandated
                                                                                         practice put it, “Never let your ambition
                                                                                         outweigh your ability. But women quite             and progression benchmarks.
of women would expect their hard
work to be recognised as a symbol of
                                          bias-awareness training for its senior         often underestimate their ability, so they         But greater transparency must
                                          leadership. In one video, a woman              don’t fulfil their ambition. It’s important        also go hand in hand with efforts
their promotion aspirations and for       manager discusses how a returning              having mentoring and good female
their employer to approach them.          colleague who has had a baby won’t want        leadership programmes to constantly tell           to mitigate unconscious biases
                                          to travel. Most people do not spot this        these people that they are really good, they       and stereotyping that could
39%                                       as bias.                                       are really valued, they’ve got a great skill set
                                                                                         that will take them far in the organisation.”
                                                                                                                                            impact career progression. This
                                                                                                                                            will support a workplace culture
said they would put themselves forward    The lesson: don’t make assumptions. Yes,
for a promotion if they met all of the    we want women to self-advocate more.           Human resource departments should                  where all talent can fulfil their
job criteria.                             But inclusiveness must also be ingrained       explicitly set new parameters and                  potential.”
                                          within the capabilities of people managers,    systematically check that there are
                                          so they are more instinctively attuned to      uniform criteria by which the organisation         Sharmila Karve, Global Diversity & Inclusion Leader,

17%                                       identify the best talent for an opportunity,   can assess employees, and that employees
                                                                                                                                            PwC

                                          be that people who shout loudest, or           know what the criteria are. Can your
of women, a much smaller margin,
                                          people with capabilities, potential and        talent articulate what “high performance”
would step up even if they didn’t think
                                          their heads down.                              looks like? Is the leader overseeing career
they met all the criteria.
                                                                                         development also the leader assessing
                                                                                         performance reviews? Answering these
                                                                                         questions will go a long way toward
                                                                                         building trust.
Strategic support
Networks mobilising women
Women won’t succeed without formal and informal support
networks. To support and reinforce a woman’s self-belief
and self-advocacy there needs to be a blend of workplace and
personal relationships and support. In the workplace, the critical
issue is finding the right mix of push and pull to help women
simultaneously realise their personal and professional ambitions.
Providing this level of support might seem complex, but it can
be done. Men have had it for years.
13 | Strategic support

                                                                                                                       #MentorHer

                         Think of this strategic support structure      In the world outside of work, the third        “If men think that the way to address
                         as a series of circles. In the middle is the   circle, she needs a supportive network,         workplace sexual harassment is to
                         individual woman: an ambitious skilled         from parents to partner and friends to          avoid one-on-one time with female
                         professional who needs the confidence          peers that reinforce her career ambitions       colleagues — including meetings,
                         to put herself forward to achieve her career   and work/life decisions. For example,           coffee breaks and all the interactions
                         and personal aspirations. Fundamental          women might need to enlist family               that help us work together effectively
                         to this is the support she gets from           members and other people to take on more        — it will be a huge setback for
                         the circles around her: her workplace          home life or caregiving responsibilities in     women. This undoubtedly will
                         and personal support networks.                 order to allow her to be successful at work.    decrease the opportunities women
                                                                        Interestingly, 84% of the women in our          have at work. The last thing women
                                                                                                                        need right now is even more
                         In the workplace, she not only needs           survey in a relationship identified as being
                                                                                                                        isolation. Men vastly outnumber
                         a manager who will help develop                part of a dual-career couple and 80%
                                                                                                                        women as managers and senior
                         her talent and advocate on her behalf,         of the women in the survey said they have
                                                                                                                        leaders, so when they avoid, ice out
                         but a series of informal and formal            support from their family and/or partner        or exclude women, we pay the price.
                         support people and programmes.                 in their career ambitions.                      Men who want to be on the right side
                         She needs role models of both genders                                                          of this issue shouldn’t avoid women.
                         to look up to and learn from, mentors                                                          They should mentor them.”
                         who help her navigate the path to
                                                                        On February 7, 2018, Sheryl Sandberg,
                         success and sponsors who can push her                                                         Sheryl Sandberg, COO of Facebook,
                                                                        COO of Facebook and a globally recognised      Founder of LeanIn.org
                         to the next level: a network of advocates
                                                                        pioneer in promoting women in work,
                         either in informal or formal groups
                                                                        launched a new mentoring initiative called
                         with whom she can share experiences
                                                                        #MentorHer, specifically aimed at men.
                         and seek advice.
                                                                        LeanIn.org, the foundation she created
                                                                        to promote women in work, had picked
                                                                        up troubling signs that the #MeToo
                                                                        movement was sparking a backlash: men
                                                                        were backing away from engaging with
                                                                        women in the workplace.
Speaking up for yourself
— ask and you might get
As the survey data shows, women
tend to expect to be approached
                                        Self-advocacy — negotiation pays off
for a promotion or shy away             Negotiated for career opportunity      Obtained career opportunity in the last two years       Obtained career opportunity after negotiating for one
from roles for which they don’t
feel they meet all the criteria.                            A promotion                                                  A pay raise                                              Training or development
Creating dialogue between women                                                                                                                                            opportunities required for advancement
and their employers to discuss
aspirations, performance and                                  63%                                                         91%                                                                       82%
needs is a critical element of career                         41%                                                         77%                                                                       64%
success. Self-promotion is frequently                         48%                                                         59%                                                                       67%
highlighted by women as outside
their comfort zone. However,
there is positive news. Women
are becoming more proactive in
negotiating for themselves and
they are seeing results.

At least half of the women in our
study are opening up discussions                   Assignment to a high-visibility                                 A stretch assignment
with their employers and proactively                     project or client
pursuing and negotiating for raises,
promotions and the career-                                    91%                                                         86%
enhancing experiences so critical                             53%                                                         52%
to advancement. And we observed                               42%                                                         44%
a strong positive correlation for
women who negotiate for a career-
enhancing action and getting what
they ask for. They are receiving
opportunities at greater frequency
than those who do not negotiate.
                                                                                                                                                                 Source: PwC, Time to talk survey, 2018. Base: All respondents, 3,627.
15 | Strategic support

Women can’t count on success and              In the last year more than 350 CEOs in                                                 Getting to know employees,
fulfilment unless men help them. This is
not an admission of weakness; it is simply
                                              the US, including Tim Ryan, Chairman
                                              of PwC US, have taken the CEO Action
                                                                                            59%                                      understanding what they need to succeed
                                                                                                                                     and helping them secure that support
a matter of math: there are many more         for Diversity & Inclusion pledge to           of women say their managers give work    are musts for sustaining a talent pipeline.
men in positions of power than women          advance diversity and share programmes        experiences that provide accelerated     These require investment of time and
and more women who need sponsorship           that work.10 It’s a smorgasbord of ideas      developmental opportunity.               energy, but they are too important to
than women alone can support. If men          from bias training, to how-tos for setting                                             overlook because they are a key part of
abrogate their responsibilities to help the   up networking groups for minorities,                                                   what helps networks mobilise for women.
women junior to them, then the gender         and includes a variety of work/life           61%
gap will persist and the old boys’ network    balance initiatives too. It’s also a start    of women say their managers recognise
will prevail.                                 to a conversation that needs to continue      their work and give them exposure to
                                              to find out what works.                       senior leaders.
As part of this, business leaders also have
to recognise harassment and bullying          The most critical element of a trusted
                                                                                                                                     Leaders need to work outside their
are unacceptable in the workplace.
One-third of women in the survey said
                                              working relationship between employer
                                              and employee is this continuous, open
                                                                                            60%                                      comfort zone and pick people for
they had experienced verbal abuse/            communication channel where priorities        of women say their managers understand
                                                                                            and support their career aspirations.
                                                                                                                                     opportunities in a non-biased way.
bullying and one in four experienced          and goals can be shared freely.
sexual innuendos/harassment in the
                                                                                                                                     Look at the list of people and
past two years. Employers should actively     Our data show there is positive correlation                                            intentionally choose someone you
work to change the culture where these        between women whose managers provide                                                   might not have thought of on your
actions can happen.                           career opportunities and women who            Overall, we see women in developing      own. Little things like that can
                                              have confidence in their ability to lead      countries reporting higher access
                                              and rise to the most senior levels with       to career opportunities than in the
                                                                                                                                     help reduce bias.”
                                              their current employer.                       developed world.                         Reid Carpenter, head of the Katzenbach Center,
                                                                                                                                     a part of PwC that studies corporate culture
                                                                                                                                     and leadership
16 | Strategic support

Sponsorship and role models                 Ideas outside of the box
Our research shows that only 54%            •	An accountable mentoring or
of women see role models like them             sponsorship system where the
in senior management, not surprising           mentor/sponsor is measured
given the fact that women are so often         on the progress the mentee makes
under-represented in leadership                to give the mentor/sponsor both
positions, but an indication that more         accountability and an incentive
needs to be done to boost mentorship           to be involved.
and sponsorship for women. “I left my
first job at an investment bank because     •	Managers must commit to putting
there were no female Managing                  all potential candidates on
Directors I could relate to,” said one         opportunity lists when it comes
survey respondent. Where were the              to the next promotion, stretch-
women who could answer questions that          assignment or profile opportunity.
all women face? Will having kids hurt          This will prevent the reliance on
me? Can I stop travelling and still make       “system one” instincts and mitigate
partner? If I do go on a flexi-time,           any potential unconscious bias
will my bosses still take me seriously?        in the decision-making.

There are attempts to change this.          •	All promotion discussions would
Unilever, for example, identifies women        start with a spotlight reminder
with leadership potential, sends them on       on how to raise awareness
a specially designed training programme        of unconscious bias and how
and specifically targets confidence            to mitigate against it, and assess
building in their daily work. The company      real-time KPIs to reflect on
is close to gender parity in management        whether promotion outcomes
ranks, up from 38% in 2010.                    are representative of promotion
                                               pool demographics.
Life, family care and work
Balancing priorities
Demographic shifts have had a significant impact on the makeup
of the global workforce in recent decades, and employers need
to catch up. There has been a tidal shift in the number of CEOs
now focused on gender diversity and female advancement around
the globe.11 But diversity and talent strategies still remain
largely unfit for purpose.
18 | Life, family care and work

Women are having children later in life.
The mean age in OECD countries rose
                                                Although governments are mandating
                                                more family-friendly solutions and
                                                                                               The motherhood penalty ­— alive and real
roughly four years to 29 from the 1970s         many organisations now devote serious          Women who fear the impact of starting a family                                               Mothers who felt overlooked for promotions/special
to 2015, with highly educated women             resources to supporting parental leave         on their careers (% who said yes):                                                           projects (% who said yes):
waiting until their 30s to have                 policies and flexible working conditions,
children.12,13 Women today are also more        this has not convinced everyone. Of the
financially empowered. They are likely          women surveyed, 42% said they fear the
to be part of a dual career couple              career effects of having children; 48%
— which was the case for 84% of those           of new mothers returning to work felt
in our survey who said they were in             overlooked for promotions and special                        42%                                53%                                                   48%                                      63%
a relationship. Of the mothers in the survey,   projects. In addition, 37% of new mothers                         Total
                                                                                                                                            Minority-identified
                                                                                                                                                                                                           Total
                                                                                                                                                                                                                                           Minority-identified
                                                                                                                                                women*                                                                                          women
38% said they are the primary earner            said they did not take the full maternity/
in their relationship. Of those without         paternity/adoption leave they were
children, 62% said they earn equal              permitted because of career pressure,
to or more than their partner/spouse.           feeling this would undermine their
                                                standing at work. Employers must
This has important implications for             proactively address these concerns or          Women in North America, Western Europe and Asia                                              Mothers in North America, Western Europe and Asia
women and employers. By the time                they and their female employees will face      who fear the effects of starting a family on their                                           who felt overlooked for promotions/special projects
                                                                                               careers (% who said yes):                                                                    (% who said yes):
they first become mothers, women will           a lose-lose predicament: highly skilled
have established careers and employers          talent will leave and women will not
will have invested significant time and         fulfil their full potential. “It’s important
resources to develop this talent pool.          to frame this discussion about diversity
Supporting a family and other personal          in terms of talent. You don’t want to lose
commitments are often dependent                 the women because you have invested
on earning power. Mothers do not                so much in them,” said Isabel Fernandez-
want to opt out of their careers because        Mateo, Adecco Professor of Strategy and
their employers rely on outdated
stereotypes and employment policies
                                                Entrepreneurship at the London Business
                                                School, whose research looks at gender
                                                                                                      40%                        41%                       42%                                     38%                       40%                        68%
                                                                                                     North America            Western Europe                    Asia                             North America             Western Europe                    Asia
that penalise motherhood.                       diversity in top management.
                                                                                               *Women who identified themselves as an ethnic or racial minority in the country where they worked. Source: PwC, Time to talk survey, 2018. Base: All respondents, 3,627.
19 | Life, family care and work

Work/life by design                       An off- and on-ramp strategy                  Making work family-friendly                  Little things that show you care
                                          In 2015 Alcoa of Australia surveyed           DBS, a leading financial services group      In summer 2017, Fifth Third Bank,
Companies will need a fully integrated
                                          expectant parents and found a fifth of        in Asia, is committed to providing an        where 60% of its 18,000 employees are
approach that links transparency and
                                          managers were not keeping in touch with       inclusive work environment where every       women, started a maternity concierge
support networks with work/life balance
                                          employees on parental leave which made        employee can develop professionally and      service for pregnant women. The
arrangements. Here are some innovative
                                          employees anxious. They introduced            personally. Instituting family-friendly      concierge can source supplies, daycare
ideas to think about:
                                          a comprehensive toolkit to assist             policies, including flexible time, part-     options and pediatricians. The company
                                          managers with keeping communication           time, work-from-home and sabbatical          reports 180 employees have so far used
                                          channels open.                                leave arrangements, is part of how DBS       it but it’s too early to tell if it has had
                                                                                        meets the needs of its diverse workforce.    an impact on retaining women.
                                          Flexibility and advice                        It has also established a return-to-work
                                                                                        programme to support the re-entry            Parental transition coaching
                                          When exit interviews at the international     of parents into the workforce. DBS
                                          law firm Orrick showed work/life              was named Asia’s best employer 2016          To help new parents adapt to life
                                          balance prompting promising women             – 2017. The goal is to position DBS as       with children, maintain confidence
                                          to leave, it introduced generous parental     an employer of choice for women in the       and keep career momentum on track,
                                          leave benefits (22 weeks and nine             region. It’s working: currently 60% of its   PwC UK introduced parental transition
                                          months job protection) and a Leave            workforce, 40% of senior management          coaching for all new parents from
                                          Liaison officer to help the transition back   and 30% of its Group Management              manager grade and above. Women get
                                          to work. During the first month back all      Committee are female.                        four coaching sessions before, during
                                          primary caregivers, male or female, get                                                    and after returning. New fathers
                                          a 50% workload expectation at full pay                                                     taking longer periods of leave can
                                          and flexible hours. In 2016, 20% of new                                                    receive pre- and post-leave coaching.
                                          partners had used the flexi-system.                                                        The people managers of these new
                                                                                                                                     parents also receive coaching sessions.
                                                                                                                                     And for those below manager level there
                                                                                                                                     is an eLearning module available.
20 | Life, family care and work

In companies where senior leadership          Trust and the myth of flexible               This fear is magnified in Asia. The          Flexibility at work is no longer
makes it a priority, policies can be          working hours                                majority of our respondents from China       either a nice-to-have initiative
put in place to reassure people with                                                       (97%), India (96%) and Singapore
caring responsibilities. For example, at                                                   (93%) who mirrored the global response       or an optional perk mostly
                                              Much has been made of the trend
Vodafone, CEO Vittorio Colao has made         towards more flexible working                that work/life balance and flexibility       used by women. The common
diversity and inclusion a top priority        arrangements to help women juggle            is important to them, also said it is not    stereotypes around flexibility
for the past eight years; today 28%           the complexities of family life and work.    available in practice and, further, people   and importance of face-time are
of management is female with a goal           It’s now possible in many parts of the       who work flexibly (reduced hours
of 30% by 2020. There are structural                                                       or job sharing) are regarded as less         now a fad. The ability to influence
                                              world for women and men to share
processes in place to allay fears that        parental leave; some companies pay           committed to the organisation. In China      the what, how and where to work
taking time off to start a family will        for childcare at home so women can           and India, 61% and 54% of employees,         for employees should be a core
derail careers when employees return          work next to their babies; others give       respectively, report their organisations     people priority and embedded
to work. This is combined with the anti-      childcare vouchers and crèches are more      do not value flexible working as a way
bias training that challenges the kinds                                                    of working effectively.                      in the business strategy. We need
                                              common in the workplace. However,
of stereotypes that can disadvantage          women, and particularly minority
                                                                                                                                        to de-parent, de-gender, and
new parents. “It helps reduce anxiety         women, remain skeptical about how                                                         de-age the perception around
for returning parents. They can continue                                                   “My progress is limited by
                                              serious their employers are when they                                                     flexible working. It is critical
where they left off,” said Karina Govindji,   say flexibility won’t hurt their progress.    well-intended ‘protection’ from
Group Head of Diversity & Inclusion                                                                                                     that we encourage candid
                                              Many fear opting for something that           stretching assignments and
at Vodafone. There is a global parental                                                                                                 conversation about work and
                                              helps their work/life balance, which          progress, with my need for
leave policy that gives women 16 weeks        95% said was important to them,                                                           family, especially among men,
paid leave followed by a six-month re-                                                      flexibility being determined
                                              will end up damaging their careers.                                                       and at the leadership level.”
entry period where mothers can work                                                         by others as a priority over
four days a week at full pay. “It takes                                                     my ambitions and potential                  Shveta Verma, Senior Director,
planning but we’ve seen that teams pull                                                                                                 Diversity & Inclusion Programme,
together to accommodate new mothers,”
                                                                                            to progress. The two seem                   PwC India

said Govindji.                                                                              incompatible and irreconcilable.”
                                                                                           Public-sector employee,
                                                                                           United Kingdom
21 | Life, family care and work

                                  Overall, women ranked lack of flexibility
                                  and work/life balance as a top-three
                                                                              Why flexibility isn’t working for everyone
                                  reason for wanting to leave their current   Women who say work/life balance/                            Women who say that taking                                   Women who say that people
                                  employer, just behind pay and a lack        flexibility programmes and policies                         advantage of work/life balance/                             who work flexibly (e.g., reduced
                                  of opportunities for career progression.    exist in their organisation but                             flexibility programmes has                                  hours, job sharing, etc.) are
                                  The combined forces of market demand,       are not readily available to them                           negative career consequences                                regarded as less committed
                                  technology advancements, and the            in practice:                                                at their workplace:                                         in their organisation:
                                  growing gig economy, have allowed
                                  flexibility to become an essential and
                                  critical aspect of career support for
                                  women in particular, but also for male
                                  employees. Organisations will have
                                  to address the disconnect between
                                  employee values and perceptions and the                                                                                     38%
                                  kinds of flexible programmes on offer.                                                                                         Women

                                  It is fundamental we see employers drive
                                  cultural shifts, whereby their people
                                                                                                  40%                                                                                                                     42%
                                  become valued and rewarded for their
                                  performance over their presence.                                   Women
                                                                                                                                                              41%                                                            Women
                                                                                                                                                          Minority-identified
                                                                                                                                                               women

                                                                                                  45%                                                                                                                     49%
                                                                                              Minority-identified                                             40%                                                     Minority-identified
                                                                                                                                                                                                                           women
                                                                                                  women*                                                    Single mothers

                                                                              *Women who identified themselves as an ethnic or racial minority in the country where they worked. Source: PwC, Time to talk survey, 2018. Base: All respondents, 3,627.
22 | Time to talk: What has to change for women at work

The way                                                   We come back here to our three
                                                          prerequisites for success. If the
                                                          foundations of transparency and trust
                                                                                                   Personal fulfilment and job satisfaction
                                                                                                   are at the top of the agenda for women
                                                                                                   worldwide, but women also want
                                                                                                                                               We’ve identified the interdependent
                                                                                                                                               elements of an ecosystem that have
                                                                                                                                               to be in place and in balance for women

forward                                                   are established and women have strong
                                                          support networks that mobilise for
                                                          them, then the necessary two-way
                                                                                                   to achieve more conventional measures
                                                                                                   of success: reward and recognition
                                                                                                   commensurate with their talent and
                                                                                                                                               to succeed. In too many organisations,
                                                                                                                                               one or the other of these elements are
                                                                                                                                               either afterthoughts or absent. Women say
                                                          conversations about caregiving, family   contribution. They are looking for ways     they are not getting what they need. This
                                                          and broader life commitments will be     to make every aspect of their employment    message is too important to ignore if
                                                          easier to hold and more productive.      work for them. Fear of speaking up is       women are to achieve personal and career
                                                                                                   diminishing. But there is still a fear of   fulfilment and organisations are to succeed.
                                                                                                   bias and backlash, and there is evidence    Equality can’t remain a work in progress;
                                                                                                   that this fear is justified.                it must become work for progress.
23 | Time to talk: What has to change for women at work

Time to talk                                              For the past five years, PwC has launched
                                                          a global research report on International
                                                          Women’s Day, which brings to life
                                                                                                       There are a lot of positives to be taken
                                                                                                       from this year’s survey; 82% of women
                                                                                                       are confident in their ability to fulfil their
                                                                                                                                                        Based on these powerful findings, this
                                                                                                                                                        report identifies an ecosystem centred
                                                                                                                                                        on transparency and trust, strategic
                                                          the career experiences and aspirations       career aspirations, 77% feel confident           support and life, family care and work
                                                          of working women around the globe,           in their ability to lead and 73% are             that will help all employers, including
                                                          and the actions needed to help both          actively seeking career advancement              PwC, accelerate change.
                                                          organisations and women thrive.              opportunities. Women are confident,
                                                                                                       ambitious and ready for what’s next and          Leaders around the world must rise to
                                                          We won’t achieve gender parity               they are also more proactive in pursuing         the occasion. But this is not only a question
                                                          in leadership if we don’t all press for      their goals. They are negotiating for raises,    for women and leadership; gender
                                                          progress; to do this in a sustainable way    promotions and the career-enhancing              equality benefits everyone, and men must
                                                          we must target women’s advancement           experiences so critical for advancement.         be part of the solution. This is particularly
                                                          throughout their careers. That is why        And it’s working: our survey shows that          true when it comes to providing women
                                                          this year’s survey focused on women          women who speak up and negotiate are             with the strategic support and advocacy
                                                          aged 28 to 40. Because it is at this stage   getting what they ask for.                       needed for career success and progression.
                                                          we start to see female representation
                                                          gaps at work widen, and the challenges       The other takeaway is that there is still        In fact, that’s the key message I get from
                                                          of combining personal and career             a huge amount of work that needs to              this report: just as companies strive
                                                          priorities increase.                         be done. Trust is a big issue for the women      to innovate their products and services
                                                                                                       in our survey, as is concern over what           to flourish, we as employers need to be
                                                                                                       they see as the motherhood and flexibility       innovative about helping women realise
                                                                                                       penalty. They want to see more                   their professional goals.
                                                                                                       transparency about practical issues like
                                                                                                       performance, career success and progress.
                                                                                                       It is vital that there is two-way, open
                                                                                                       dialogue where both women and their
                                                                                                       employers initiate candid discussions
                                                                                                       centred on career aspirations and what’s
Bob Moritz,                                                                                            needed to close the disconnect between
Global Chairman of PwC                                                                                 ambition and achievement.
24 | Time to talk: What has to change for women at work

About the                                                                     The survey went to 3,627 professional
                                                                              working women, age 28 to 40, from more
                                                                                                                               Grade level of respondents
                                                                              than 60 countries during a two-week

survey                                                                        period in January 2018. Respondents
                                                                              were obtained through paid research
                                                                              (97%) and social media (3%).                                     Leadership position
                                                                                                                                                                       CEO                  5%

                                                                                                                                                                                                           11%

and the women                                                                 Women from Western Europe,                       Mid-senior level management                                                                                                                    36%

who took part
                                                                              North America, Asia, and Australasia
                                                                              make up 84% of responses. The female                    Junior level management                                                      14%
                                                                              age dispersion is balanced across
                                                                                                                                Below manager level position                                                                                                                34%
                                                                              all regions, with the exception of parts
                                                                              of Central America, which had few
                                                                              respondents overall. The respondents
                                                                              represent women working in 27 different
                                                                              industry sectors.

Women’s earning power                                                                                                          Personal demographics
               36%                                          84%         80%            38%                      60%                           Diagnosed disability                                       10%

80% of respondents were in a relationship/married                             60% of respondents were mothers and 38%                     Lesbian, gay, bisexual*                           5%
and 84% of those were part of a dual career with                              were the primary earner in their relationship.
36% being the primary earner.
                                                                                                                                             Ethnic/racial minority                                    9%

                                                                                                                                             International talent**                                              13%

Source: PwC, Time to talk survey, 2018. Base: All respondents, 3,627.                                                          *This question was only asked in countries where it was legal to do so. **Women who worked in a country that was not their place of birth.
25 | Time to talk: What has to change for women at work

Endnotes
                                                          1.	“21st CEO Survey: The Anxious Optimist       5.	“2018 Edelman Trust Barometer Global          9.	“Gender Pay Gap Reporting.” GOV.UK,
                                                              in the Corner Office,” PwC, 2018, https://       Report,” Edelman, 2018, http://cms.               Government Equities Office, 28 Jan. 2017,
                                                              www.pwc.com/gx/en/ceo-survey/2018/               edelman.com/sites/default/                        www.gov.uk/government/news/gender-
                                                              pwc-ceo-survey-report-2018.pdf                   files/2018-02/2018_Edelman_Trust_                 pay-gap-reporting
                                                                                                               Barometer_Global_Report_FEB.pdf
                                                          2.	“The Tipping Point: Women on Boards and                                                        10.	“CEO Action for Diversity & Inclusion.”
                                                              Financial Performance,” MCSI, Dec. 2016,     6.	Teresa Perez. “Most People (Still) Have            CEO Action, PwC, https://www.ceoaction.
                                                              https://www.msci.com/documents/10199/            No Idea Whether They Are Paid Fairly.”             com/the-pledge/
                                                              fd1f8228-cc07-4789-acee-3f9ed97ee8bb.            PayScale, Inc.,11 Dec. 2017, https://www.
                                                              The MSCI data contained herein is the            payscale.com/data/pay-perception              11.	“21st CEO Survey: The Anxious Optimist
                                                              property of MSCI Inc. (MSCI). MSCI, its                                                             in the Corner Office,” PwC, 2018, https://
                                                              affiliates and its information providers     7.   Elena Belogolovsky & Peter A. Bamberger.         www.pwc.com/gx/en/ceo-survey/2018/
                                                              make no warranties with respect to any             “Signaling in Secret: Pay for Performance        pwc-ceo-survey-report-2018.pdf
                                                              such data. The MSCI data contained herein          and the Incentive and Sorting Effects
                                                              is used under license and may not be              of Pay Secrecy,” Academy of Management       12.	OECD Family Database, Age of Mothers
                                                              further used, distributed                         Journal, vol. 57, no. 6, 2014, pp.1706-           at Birth, 31 Oct. 2017 https://www.oecd.
                                                              or disseminated without the express               1733., doi:10.5465/amj.2012.0937                  org/els/soc/SF_2_3_Age_mothers_
                                                              written consent of MSCI                                                                             childbirth.pdf
                                                                                                           8.	Lianna Brinded. “It’s Going to Take 217
                                                          3.	“Working Mother 100 Best Companies,”             Years to Close the Global Economic Gender     13.	“For most highly educated women,
                                                              Working Mother, 2017, https://www.               Gap.” Quartz Media, 21 Nov. 2017, https://         motherhood doesn’t start until the 30s,”
                                                              workingmother.com/sites/workingmother.           qz.com/1117632/its-going-to-take-217-              Pew Research Centre, 2015, http://www.
                                                              com/files/attachments/2017/09/100best-           years-to-close-the-global-economic-gender-         pewresearch.org/fact-tank/2015/01/15/
                                                              chart-finalv3.pdf                                gap/                                               for-most-highly-educated-women-
                                                                                                                                                                  motherhood-doesnt-start-until-the-30s/
                                                          4.	“The Global Gender Gap Report 2017,”
                                                              World Economic Forum, 2017, http://
                                                              www3.weforum.org/docs/WEF_
                                                              GGGR_2017.pdf
26 | Time to talk: What has to change for women at work

PwC network contacts

                  Bob E. Moritz                           Sharmila Karve                 Agnès Hussherr                 Aoife Flood
                  Global Chairman of PwC                  Global Diversity & Inclusion   Global Human Capital Leader    Global Diversity & Inclusion
                  +1 646 471 8486                         Leader                         +33 1 56 57 85 48              Programme
                  robert.moritz@pwc.com                   +91 22 66691209                agnes.hussherr@fr.pwc.com      +353 1 792 6459
                                                          sharmila.karve@pwc.com                                        aoife.flood@ie.pwc.com

                  Dale Meikle                             Shveta Verma                   Anne Freer                     Ilona Steffen
                  Global Diversity & Inclusion            Global Diversity & Inclusion   Global Diversity & Inclusion   Global Marketing & Insights
                  Programme                               Programme                      Programme                      Director
                  +1 415 498 5237                          +91 124 4620508               +1 832 971 5664                +41 79 210 6692
                  dale.e.meikle@pwc.com                   shveta.verma@pwc.com           anne.freer@pwc.com             ilona.steffen@
                                                                                                                        strategyand.ch.pwc.com

                  Andrea Plasschaert                      Bhushan Sethi                  Jon P. Terry                   Julie McKay
                  Global Communications                   Partner, PwC US                Partner, PwC UK                Partner, PwC Australia
                  Senior Manager                          +917 863 9369                  +44 207 212 4370               +61 3257 5436
                  +41 58 79 29 123                        bhushan.sethi@pwc.com          jon.p.terry@pwc.com            julie.mckay@pwc.com
                  andrea.plasschaert@
                  ch.pwc.com
27 | Time to talk: What has to change for women at work

Credits                                                   We’d like to thank the following
                                                          PwC experts for their insights
                                                                                                        Special thanks to our featured
                                                                                                        companies and experts:
                                                                                                                                                   We’d like to thank the following
                                                                                                                                                   for support with writing, design
                                                          and contributions:                                                                       and research:
and thanks                                                Adela Llumpo, Agnès Hussherr,                 Alcoa, DBS, Fifth Third Bank, Glassdoor,   Adam Drummond and Priya Minhas
                                                          Amelie Jeangeorges, Anne Freer,               MSCI, Orrick, PayScale, Unilever,          at Opinium Research
                                                          Andrea Plasschaert, Aoife Flood,              Vodafone
                                                          Arthur Kleiner, Ben Andrews,                                                             Kari Shafenberg, Dragonfly Editorial
                                                          Bhushan Sethi, Bob Moritz,                    Isabel Fernandez-Mateo, Adecco             Luke Gifford, Charles Taylor, Sarah Dezille
                                                          Bradley Deckert, Carol Stubbings,             Professor of Strategy and                  at lukecharles
                                                          Dale Meikle, Deborah Unger,                   Entrepreneurship at the London
                                                          Elizabeth Barrett, Elizabeth Johnson,         Business School                            Deborah Unger, PwC Senior Editor,
                                                          Elizabeth Yates, Emily Hertz,                                                            strategy+business
                                                          Ilona Steffen, Jon Terry,                     Karina Govindji, Global Head
                                                          Jennifer Bhagwanjee, Jennifer Chapman,        of Diversity & Inclusion, Vodafone
                                                          Joshua Cooper, Justine Brown,                 Sheryl Sandberg, COO
                                                          Julie Gordon, Julie McKay,                    of Facebook and Founder LeanIn.org
                                                          Julie Szydlowski, Karen Loon,
                                                          Kate Hannah, Kathy Kavanagh,                  Sylvia Ann Hewlett, CEO,
                                                          Lauren Kim, Lucinda Miller,                   Center for Talent Innovation
                                                          Melane Dawe, Mike Davies, Monica Patel,
                                                          Peter Oastler, Reid Carpenter, Sally Evans,
                                                          Sarah Churchman, Sharmila Karve,
                                                          Sheekha Rajani, Shveta Verma,
                                                          Sharon O’Connor, Yolanda Seals-Coffield
www.pwc.com/timetotalk
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