Tighter budgets prices, Sunway Group

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Tighter budgets prices, Sunway Group
B E R I TA

KDNPP 5365/10/2012 (031031)                                                ISSUE 67    |   JAN - MAR 2020

                prices,
         Rising prices,
      Tighter
       Tightermeasures?
               budgets
             Time to Trim!             Stretch your Ringgit!          Trash to Treasure
        Sunway staff share their         Tips to maximise       Sunway Group is leading the way
       take on rising cost of living   expenditure efficiency   with sustainable waste initiatives
Tighter budgets prices, Sunway Group
FROM THE CHAIRMAN’S DESK             FEATURES                                  B E R I TA

                                  03 | New Year Message                08 - 09 | Trash to Treasure
                                  by Sunway Group                      Sunway Group is leading the way
                                  Founder and Chairman                 with sustainable waste initiatives        ISSUE 67 | JAN - MAR 2020
                                  Tan Sri Dr Jeffrey Cheah AO
                                                                       10 | A Sweet and Spicy Delight from
                                  ON THE COVER                         Sheffield
CONTENTS

                                  04 - 05 | Rising Prices,             Sunway University alumnus shares
                                  Tighter Measures?                    the struggles, joy and inspiration
                                  The persistent high cost of living   behind his artisanal chilli paste
                                  remains a common threat among        enterprise in an exclusive interview
                                  Malaysians, an issue policy makers
                                  and economists have struggled
                                  to solve

                                  TIPS & AWARDS
                                  06 | Stretch your Ringgit!
                                  Tips to maximise expenditure                                                   ADVISORS
                                                                                                                 Tan Sri Datuk Seri Razman M. Hashim
                                  efficiency                                                                     Ong Pang Yen

                                                                                                                 EDITORIAL BOARD
                                  06 | Superlative Sunway                                                        Yap Shi Han | yapsh@sunway.com.my
                                  Recognising Sunway’s achievements                                              May Lim | limmk@sunway.com.my
                                                                                                                 Anis Shakirah Mohd Muslimin | anissmm@sunway.com.my
                                                                                                                 Tabitha Revi | tabithar@sunway.com.my

                                                                                                                 PUBLISHER

                                                                        12
  BERITA SUNWAY | JAN— MAR 2020

                                                                                                                 Sunway Group Brand Marketing & Communications

                                                                                                                 REGISTERED ADDRESS
                                                                                                                 Sunway Management Sdn Bhd
                                                                                                                 Level 16, Menara Sunway
                                                                                                                 Jalan Lagoon Timur, Bandar Sunway
                                                                       HEROES OF SUNWAY                          47500 Selangor Darul Ehsan, Malaysia

                                   06
                                                                                                                 Tel: +603 5639 8889
                                                                       11 | A Fighter and Paralympian with       URL: www.sunway.com.my

                                                                       a Heart of Gold                           THIS IS A QUARTERLY PUBLICATION
                                                                       Assistant manager by day and athlete      The views and opinions expressed or implied
                                                                                                                 in Berita Sunway are those of the authors and
                                                                       by night, there is more to Tan Kok        do not necessarily reflect those of Sunway Group.
                                                                       Ming than meets the eye                   Unsolicited transparencies and articles are sent
                                                                                                                 at owner’s risk and the Publisher accepts no liability
                                                                                                                 for loss or damage.
                                                                       IN CASE YOU MISSED IT
                                                                       12 | Doing Good by Giving Back            ALL RIGHTS RESERVED
                                                                                                                 ©Copyright 2020
                                                                       Berita Sunway spoke to three              by Sunway Group Brand Marketing &
                                                                       beneficiaries from our year-end           Communications.

                                                                       corporate responsibility campaign         Wish to be on our mailing list? Contact us at:
                                                                                                                 SUNWAY GROUP BRAND MARKETING
                                                                       FEATURES                                  & COMMUNICATIONS
                                                                                                                 Level 18 Menara Sunway
                                                                       13 | From Farm to Fork                    Jalan Lagoon Timur, Bandar Sunway
                                                                       Fostering growth through urban            47500 Selangor Darul Ehsan, Malaysia

                                   10
                                                                                                                 Tel: +603 5639 8793/8198
                                                                       farming
                                                                                                                 Send us your feedback at
                                                                                                                 groupbrandmarketing@sunway.com.my
                                                                       14 - 15 | Revitalising a Sleepy Suburb
                                                                       Sunway Velocity is the only integrated    DESIGN BY ADASIA (M) SDN BHD
                                                                                                                 Printed on environmentally-friendly paper.
                                  VOICES OF SUNWAY                     development in Cheras that has six
                                  07 | Time to Trim!                   key components of retail, healthcare,     Information is correct at the time of printing.

                                  Sunway staff share their take on     residential, hospitality, education and   PRINTING BY KUAN PRESS SDN BHD
                                  rising cost of living                commercial                                No 1, Jalan Perindustrian PP 7
                                                                                                                 Taman Perindustrian Putra Permai
                                                                                                                 43300 Seri Kembangan, Selangor
                                                                                                                 Tel: +603 8959 2332

               2
Tighter budgets prices, Sunway Group
Last year, the Group embarked on a journey of digital
                                                                        transformation. This initiative is vital and necessary for us to
                                                                        stay ahead of the game, in what has been dubbed the Age of
                                                                        Disruption. The rapid advance of technology — especially in
                                                                        Artificial Intelligence and Machine Learning — increasingly fickles
                                                                        consumer tastes and shifting population demographics mean that
                                                                        we cannot afford to rest on our laurels.

                                                                                                                                                 FROM THE CHAIRMAN'S DESK
                                                                             But we cannot overcome the challenges of this digital age by
                                                                        using analogue mind-sets. We need new ways of thinking and
                                                                        operating to succeed in an Information Economy that is centred
                                                                        around collection and analysis of massive amounts of data.
                                                                             In this context, I am delighted to announce that Sunway Group
                                                                        has now developed a 13th division called Sunway Digital. It will
                                                                        be pioneering technological advances to ramp up our business
                                                                        strategies, processes and ventures through artificial intelligence,
                                                                        automation and big data. This division will focus on fuelling
                                                                        innovation to enable the Group to discover new possibilities for
                                                                        growth.
                                                                             While the establishment of Sunway Digital marks a major
                                                                        milestone in our digital transformation journey, it does not mean
        by Sunway Group Founder and Chairman                            that everything digital will be consigned solely to that division.
                                                                        This journey will require that every single individual and division to
                  Tan Sri Dr Jeffrey Cheah AO                           adapt to the demands of this new era.
                                                                             Many important factors have contributed to the continued
                                                                        growth and success of our Sunway Group over the past four
                                                                        decades or so. I’ll highlight just two here.
                                                                             The first and most important is our workforce. It is their
                                                                        commitment, dedication, loyalty and creativity that have brought

                                                                                                                                                 BERITA SUNWAY | JAN— MAR 2020
                                                                        Sunway Group to where it is today. We are now one of Malaysia’s
                                                                        largest conglomerates, operating in 50 locations across the region.
                                                                        We have grown to a staff strength of 16,000, while our three public-
                                                                        listed entities command a total market capitalisation of almost
                                                                        RM17 bil.
                                                                             We have achieved this by working together, helping one
                                                                        another and contributing, each in our own way, in a collective effort
                                                                        to the Group’s success.
                                                                             It is my hope that even as we expand and grow as a
                                                                        corporation, we will continue to strengthen our teamwork and to
                                                                        closely collaborate rather than work in individual silos.
                                                                             The second factor that has contributed immensely to our
                                                                        success is our Values. At Sunway Group, we have three core
                                                                        values: Integrity, Humility and Excellence.
                                                                             Integrity is about conducting ourselves with honesty and
                                                                        trustworthiness — every day, in every moment. It is about being
                                                                        professional, ethical and honest. It is about not just doing the right
                                                                        thing, but doing things right.
                                                                             Humility reminds us to be humble, polite and respectful. It is
                                                                        about displaying empathy, and demonstrating daily that we care
     First of all, I would like to wish you and your families a very    and listen. It reminds us that no matter how much we think we
Happy New Year. It was revitalising after a good break over the         know, we still have a lot more to learn. Which is why, at Sunway,
holidays. I trust we are now recharged and ready to face the            we emphasise and promote the value of lifelong learning.
challenges that 2020 has in store for us.                                    Excellence is about delivering high-quality products and
     While 2019 was indeed a tough year for most industries,            services in whatever sector we are engaged in. It is about
I am proud to share that Sunway Group continues to achieve              constantly pursuing the highest standards in all that we do, and
commendable growth. In fact, we have outperformed our peers             serving as an example for others to emulate.
not just over the last 12 months, but over the last few years.               I am firmly convinced that by working together as a team, by
     And that is all down to the dedication, talent and creativity of   consistently upholding our values and by advancing our digital
our workforce. They have shown that at Sunway, we rise to the           transformation goals, Sunway Group is well prepared to weather
challenges which come our way and respond with determination            the economic headwinds that may come our way in 2020.
and hard work to strive for excellence. The year was also notable            And as we continue our efforts towards taking Sunway Group
for the many achievements we chalked up, thanks to everyone’s           to new heights, I trust we will do so with integrity as our guide,
immense effort in making the impossible, possible.                      humility as our virtue and the pursuit of excellence as our choice.
     There were many accolades, awards, successful business
ventures, new launches, collaborations and initiatives throughout       We are all in this together.
                                                                                                                                                       3
the year by the various business divisions.
Tighter budgets prices, Sunway Group
ON THE COVER

                                                                                     RISING PRICES,
                                                                                  TIGHTER MEASURES?
                                                                                      The persistent high cost of living remains a common threat among
   BERITA SUNWAY | JAN— MAR 2020

                                                                               Malaysians, an issue policy makers and economists have struggled to solve

                                                                                                         		        INSUFFICIENT INCOME GROWTH

                                        Twenty-three year old Ch’ng Zhu Lin is feeling the pinch              The World Bank report found that when it comes to making
                                   from the rising cost of living. The finance executive from Sunway     ends meet, Malaysians faced four issues — consumer price
                                   Property Finance in Sunway Iskandar spends most of his income         inflation, insufficient income, poor financial well-being and
                                   (RM2,600) on monthly expenditure.                                     shortage of affordable housing.
                                        Rent constitutes a third of his income (RM1,100) while other          “Prices have to be raised, but at levels that are relative to
                                   major expenses include food and groceries (RM900), medical and        the quality increase and value of the product or service to the
                                   personal accident insurance (RM300), utilities (RM120), transport     consumer. It has to be in line with income increases,” said Yeah
                                   (RM80) and miscellaneous items such as household items,               Kim Leng, Sunway University Business School Professor of
                                   subscriptions, social activities and haircuts (RM100).                Economics and Economic Studies Programme Director at the
                                        “Housing is unaffordable and renting is currently the only       Jeffrey Cheah Institute on Southeast Asia. Yeah is also a member
                                   option that makes sense. I’m aware that there are cheaper rental      of Bank Negara’s monetary policy committee.
                                   rates being offered, however they are either with unsuitable               While there may be average wage increases, Yeah noted that
                                   living conditions or are located so far away that I would have to     a big segment of the working population are not entitled to wage
                                   purchase a vehicle to travel for work,” he said.                      increases, such as minimum wage earners, who currently earn
                                        To adapt to the rising cost of living, Ch’ng has resorted to     RM1,100 per month.
                                   taking cold showers to save electricity and water, walks more              “With stagnant wages and inflation rising by 1% to 2%, you are
                                   often to cut reliance on public transport and buys household          unable to cope with price increases because your wage increase
                                   items in bulk during sales and promotions.                            is actually lower than the average increase in price of basket of
                                        Ch’ng is just one of the many Malaysians struggling with the     goods and services consumed by a household, or Consumer Price
                                   rising cost of living in the country. Figures by the Gallup World     Index (CPI),” he said.
                                   Poll cited by the World Bank’s latest Malaysia Economic Monitor            According to the World Bank report, while median incomes
                                   report, ‘Making Ends Meet’ (MEM), showed that three in 10             outpaced inflation, income growth rates for low-income
                                   Malaysians felt that they did not have enough money to put food       Malaysians slowed between 2014 and 2016, with wage growth for
                                   on the table, while one in five believed that they had insufficient   younger and less educated workers trailing the earnings of older
                                   funds for housing, as of 2018.                                        and better educated workers. The report showed that median
                                        According to the report, the number of Malaysians who felt       employment income for younger workers aged between 20 and 29
                                   financially strapped has doubled since 2012, particularly among       grew at an annual rate of 2.4%, compared to 3.9% for those aged
                                   urban dwellers, where poll results more than tripled from 8.6%        40 to 49 over the same period.
                                   to 28.7% in 2018.                                                          When incomes cannot keep up with the rising costs of living,
                4
                                                                                                         Malaysians, particularly the B40 group, are unable to save money.
Tighter budgets prices, Sunway Group
In the Budget 2020, the government announced the increase
              AFFORDABLE HOUSING WOES                                   of the minimum wage rate to RM1,200 effective January 1, 2020
                                                                        in 57 cities and municipalities across Malaysia.
    When talking about the cost of living, one cannot avoid                 “We need to raise our income level, and raise productivity
discussing asset prices such as house prices and car prices,            to move up the value chain so that employers can pay higher
said Yeah.                                                              wages. This will allow us to not compete on cost but on product
    “In Malaysia,we have experienced double-digit increases for         or services value-added features. But this boils down to skills
over 4 to 5 years consecutively between 2011 to 2018, which of          and technological capabilities. We need to continue investing
                                                                        into R&D and innovate,” said Yeah.

                                                                                                                                              ON THE COVER
course has an impact on affordability because income increases
lag behind house price increases. Property is a key area that               Enhancing the skills and educational level of the workforce
pushes up our cost of living,” he said.                                 are other keys to improving opportunities and higher paying jobs,
    While housing prices have eased off in recent years with the        he said.
rate of increases turning negative for some property segments,              Employers also need to adopt a more humanistic,
the current price level is still very high, Yeah said.                  compassionate approach towards remunerating employees by
    The MEM report highlighted that the lack of affordable              focusing on stakeholders and the United Nations Sustainable
housing is severe among households earning less than                    Development Goals (SDGs) instead of solely profits, said Yeah.
                        RM5,000, with 55% of households from            Corporations should focus on training and incentivising staff
                              this income bracket in KL and 63% in      for upskilling.
                                  Petaling District lacking access to
                                    affordable housing.
                                         In October, Bank Negara        		               SUNWAY DOES ITS PART
                                       said that houses in Malaysia
                                       were considered unaffordable          Addressing the issue of home affordability, Sunway Property
                                       by international standards,      launched its 'Super 5' easy home ownership scheme last year to
                                       adding that there is a           ease home ownership for Malaysians. Offering 95% guaranteed
                                       mismatch between the growth      financing for eligible buyers, the scheme allowed purchasers to
                                     in income and growth in the        pay RM5,000 to own a unit, waived stamp duty and an interest-
                                    property prices in the market.      free flexi instalment plan for 24 months for the differential sum.
                                                                             “Among the main challenges Malaysians face in purchasing

                                                                                                                                              BERITA SUNWAY | JAN— MAR 2020
                               PROFESSOR YEAH KIM LENG                  property are loan rejection from the bank, inability to pay the
   Sunway University Business School Professor of Economics             upfront cost when purchasing a property and inability to obtain
     and Economic Studies Programme Director at the Jeffrey             the loan margin that they want. On top of the scheme benefits,
                           Cheah Institute on Southeast Asia            we also engaged a third party to conduct a financial health check
                                                                        for our customers and to advise customers on how to plan their
                                                                        financing,” said Sunway Property Marketing and Sales General
		                RISING FOOD PRICES                                    Manager Wendy Wang.
                                                                             As a result of the campaign, Sunway Property saw an year-
                                                                        on-year increase of over 30% in sales. Following the success of
    Figures from the Department of Statistics Malaysia’s                the 'Super 5' campaign, Sunway Property rolled out 'Yours 2020'
Household Income and Expenditure Survey 2014 showed that                campaign early this year.
Malaysians spend an average of 30% of their household income                 Sunway Education Group (SEG) is also doing its part to help
on food, with those living in the rural areas and income group          students address the rising cost of living by offering scholarships
below RM3,000 spending almost 40% of their income on food.              to needy students, as well as boosting financial literacy among
    According to Federation of Malaysian Consumers                      students.
Associations (FOMCA), the prices of local food items have been               With over 30 different types of scholarships catering to
rising due to monopolistic practices in the supply chain.               requirements ranging from academic excellence to financial
    Malaysia’s weak ringgit currency exchange rate also                 neediness, SEG has many need-based scholarships to
drives up the prices of imported food, which adversely affects          provide financial support to individuals from underprivileged
consumers. Food imports are also subject to international               communities with access to quality education.
market demand and supply, and subsequently sudden                            These include the Jeffrey Cheah Foundation Community
price shocks.                                                           Scholarship that is offered to children from NGOs and welfare
    Yeah believes that the government will need to enhance              homes. The scholarship covers full tuition and other general
agricultural productivity and yield by adopting advanced                fees, on-campus accommodation, book allowance, monthly
technology to improve the country’s food sufficiency if it were to      allowance and pocket money of RM400 per month.
address food prices in the long term.                                        As of 2019, Jeffrey Cheah Foundation has disbursed more
                                                                        than RM482 mil worth of scholarship and grants to thousands of
                                                                        qualified and deserving students.
		        MEASURES TO TACKLE RISING COSTS                                    Sunway Education Group Director of Student Life Lee Siok
                                                                        Ping said SEG also engaged financial planners to run financial
    In October 2019, the Malaysian government launched                  literacy workshops for students, to give them an idea about
the Shared Prosperity Vision (SPV) blueprint, with the aim of           financial planning and investment. “This long-term initiative is
providing a decent living standard for all Malaysians, regardless       in line with the Jeffrey Cheah Foundation’s founding principle of
of ethnicity, social class and location by 2030. Among the SPV’s        giving back to the society by providing educational opportunities
developmental objectives are to address inequalities such as            to improve an individual’s quality of life and break the cycle of
wealth and income disparities to narrow the economic gap                poverty,” she said.                                                         5
between different income household groups.
Tighter budgets prices, Sunway Group
SUPERLATIVE
                                                                                                                             Recognising Sunway’s

                                    STRETCH                                                                                  achievements

                                     YOUR                                        SUNWAY
TIPS & AWARDS

                                    RINGGIT!                                                                                3. REMARKABLE RETURNS
                                                                                                                            Sunway Construction Group Berhad
                                                                                                                            (SunCon) clinched the Highest Return
                                        Tips to maximise                                                                    on Equity Over Three Years award for
                                                                                                                            the construction sector at The Edge
                                        expenditure efficiency                   1. LEADING THE WAY
                                                                                                                            Billion Ringgit Club Awards 2019.
                                                                                 Tan Sri Dr Jeffrey Cheah AO, Sunway        SunCon's total equity has increased
                                                                                 Group Founder and Chairman as well         steadily over the last five years, from
                                        Review your utility bills
                                    1   Regularly check in with your local
                                                                                 as Jeffrey Cheah Foundation (JCF)
                                                                                 Founder and Trustee, was named among
                                                                                                                            RM380.21 mil in FY2014 to RM592.5
                                                                                                                            mil in FY2018.
                                        telco, cable TV and Internet service     Forbes Asia's Heroes of Philanthropy
                                        providers for special offers or          2019 — his third time on the definitive
                                        cheaper deals.                           list. The list highlights 30 of the most
                                                                                 generous and impactful philanthropists
                                        Sweat the small stuff in budgeting       in Asia-Pacific. He was also named
                                    2   Analyse your daily spending habits
                                                                                 Global Outstanding Hakka Personality
                                                                                 and Outstanding Malaysia Hakka Award
                                        and see what can be changed.             at the 30th World Hakka Conference, in
                                        Instead of buying coffee, make your      light of his contributions to the nation   4. SUSTAINABILITY CHAMPION
    BERITA SUNWAY | JAN— MAR 2020

                                        own. Wash your own car and pack          and Southeast Asia as a prominent
                                        your lunch from home. It’s easier to     Hakka leader. For his legacy through       Sunway Malls is the first group of malls
                                        make small changes than big ones.        JCF, as well as his vision, innovation,    in APAC region to win Leadership Award
                                                                                 and leadership in the development          from the Forest Stewardship Council
                                                                                 and sustained growth of the Sunway         Asia Pacific Region. Sunway Malls is
                                        Learn to cut back
                                    3   Keep to a budget. Track your
                                                                                 Group, he was awarded Asia’s Lifetime
                                                                                 Achievement Award 2019 from Fortune
                                                                                                                            acknowledged for their leadership
                                                                                                                            role in advocating and educating the
                                        spending to find out where                                                          importance of forest sustainability.
                                                                                 Times, a Singapore-based business
                                        your money is going and trim
                                                                                 magazine at its 5th Fortune Times
                                        unnecessary expenditure.
                                                                                 Awards Ceremony.

                                        Increase your income
                                    4   Take up a part-time job during your
                                        spare time on the weekends or
                                        after work hours. The gig economy
                                        promises plenty of freelance                                                        5. BRANDING SUPREMACY
                                        opportunities, from translation
                                        work, event photography to being a                                                  Sunway Group swept four accolades at
                                        ride-sharing driver.
                                                                                 2. CONTRACTOR EXTRAORDINAIRE               the Putra Brand Awards 2019, including
                                                                                 SunCon was named Contractor                Putra Malaysian Marketer of the
                                                                                 of The Year Award at the                   Year — the highest achievement at the
                                        Check out your benefits
                                    5                                            Malaysian Construction Industry            awards. Sunway University won gold in
                                        The local government offers various      Excellence Awards (MCIEA) 2019,            the Education and Learning Category,
                                        incentives and subsidies for a variety   showcasing overall excellence in           Sunway Property clinched silver in
                                        of groups such as the handicapped,       company performance and project            the Property Development Category
                                        elderly, B40 group or newlyweds.         implementation. Previously, SunCon         while Sunway Lagoon won silver in the
                                        Besides senior citizen rates for         had won the MCIEA Builder of The           Entertainment Category. Demonstrating
                                        admission to public areas of interest,   Year Award in 2003, 2005 and 2013          branding excellence in the region,
                                        some eateries have ‘Kids eat free’       respectively. SunCon won the Industry      Sunway Pyramid received the 2019
                                        special offers for young children.       Excellence Award in the construction       Asia's Top Influential Brands Award
                                                                                 sector for its 2018 annual report          in the shopping mall category from
                                                                                 at the National Annual Corporate           Singapore-based think tank Influential
                                        Plan ahead for meals
                                    6                                            Report Awards 2019. The award              Brands for the second consecutive year.
                                        This prevents unnecessary spending       reflects SunCon's commitment               Influential Brands identifies, engages
                                        on excess groceries you don’t need.      towards upholding high standards           and recognises outstanding high-
                 6
                                                                                 of governance, transparency and            ranking executives, employers, and
                                                                                 disclosure of information.                 brands throughout Asia.
Tighter budgets prices, Sunway Group
TIME TO TRIM!
                          Sunway staff share their take on rising cost of living

                                                                                                                                VOICES OF SUNWAY
     Prices have soared, income has stagnated, or in           We are mindful of our grocery shopping,
some cases like mine, actually reduced. I moved in to      comparing prices before any purchase, and chose to
a new house last year and it costed a lot of money as      buy promotional items or non-perishable
we needed to furnish the house.                            items in bulk.
     How am I coping financially with my family?               However, I do see light at the end of
Barely. Our savings have been wiped out. We have           the tunnel as our short-term extra loans
taken multiple small loans to cover immediate              only have a year or two more to go. I
payments, cancelled our child's art and ballet classes     foresee my wife and I earning more in the
and limit my meals to an average of RM3 per day.           near future. Besides that, my daughter is
     How do I manage? I only consume rice and              becoming increasingly independent and
veggies at cheap eateries. It costs me only RM3            we may discontinue her school day care.
for the food and 20 cents more if I need                       I believe the economy will improve by
a glass of plain water. We have also                       mid of next year. I am not into politics, but
cut down on our family outings.                            I hope those in charge will do the right
                                                           thing to get Malaysia’s economy moving
                                                           forward. I hope that my prediction is right,
                                                           else, I will need to get another part-time job
                                                           to make ends meet.

                                                                                                                                BERITA SUNWAY | JAN— MAR 2020
                                                                       Kenny Rajendran Loovi, 43, Sunway Winstar

    The sluggish economy that we are experiencing is not             Secondly, we switched from eating out frequently to
inclusive only to Malaysians. It is a worldwide economic        eating healthier meals at home. My husband and I take
slowdown, notably due to the trade war between the US           turns to cook. We try to stay healthy and avoid unnecessary
and China as well as climate change that has caused many        visits to the doctor, hence reducing medical costs.
costly natural disasters.                                            As an educator, I often highlight the real economic
    Everyone is and will be affected. The real question is      situations to my finance students. They use yield curve in
how do we cope with it? As a former economist at Asian          my Fixed Income Portfolio Management class to forecast
Development Bank and Bank Negara Malaysia and currently         the future direction of the economy, and as predicted, the
a Finance Senior Lecturer, I can testify with full conviction   flattish yield curve of Malaysian government bond shows
that I am also affected by the rising cost of living.           economic uncertainty.
                     It takes a toll especially when we have         I’ve introduced them to investment and trading, in hopes
              children — food, necessities and education        that with their knowledge, proper strategy and wisdom, they
              expenditure. These expenses are inevitable        will be able to make some income from the stock market.
              and are not something we can sacrifice as              Last but not least, I am always looking out for
              it is essential for their future.                 ‘free lunch' aka scholarship opportunities, free online
                     Let me share several measures that         courses from top universities, free talks by distinguished
              I have taken to cope with the situation.          scholars, and more to continuously upskilling myself
              First and foremost, delayed gratification.        and my children.
              I stopped buying unnecessary items.                    It is crucial to educate oneself on better financial
              For instance, new clothes that I don’t really     planning and be inquisitive of the many opportunities and
              need but is of the latest fashion.                alternatives out there. Malaysia Boleh!
                     In other words, I am more prudent with
my expenditure and I am only spending on neccesities.
Likewise, I teach my children the value of money and the
importance of saving up for their future.

                         Dr Nur Ain Shahrier, 38, Sunway University Business School
                                                                                                                                      7
Tighter budgets prices, Sunway Group
TRASH TO                                      TREASURE
                                         Sunway Group is leading the way with sustainable waste initiatives
FEATURES

                                       From food scraps and clothes that are discarded     Responsible Consumption and Production.
                                  into the rubbish bins to used cooking oil poured             SDG 12 aims to ensure sustainable consumption
                                  down the sinks, improperly disposed waste has            and production patterns through various targets
                                  serious implications on our health, the environment      — substantially reducing waste generation through
                                  and our community.                                       prevention, reduction, recycling and reuse; reducing
                                       These poorly managed waste can destroy              global food waste at the retail and consumer levels,
                                  marine life, disrupt water supply, pose dangerous        and reduce food losses along production and
                                  living conditions for at-risk communities, and           supply chains.
                                  generate more greenhouse gas (GHG) emissions.
                                       Malaysians generate more than 38,000 tonnes
                                  of waste daily, contributing a total of 3.1 mil tonnes
                                  of solid waste to the landfills in 2018.
                                       According to the World Bank’s ‘What a Waste
                                  2.0’ 2018 report, only 13.5% of global waste is
                                  recycled and only 5.5% is composted — a third of
                                  the global waste is improperly managed by being
                                  dumped or openly burned.
                                       In line with its commitment to the United
  BERITA SUNWAY | JAN— MAR 2020

                                  Nations Sustainable Development Goals (SDGs)
                                  and its #SunwayforGood movement towards
                                  building a sustainable environment, economy and
                                  society, Sunway Group is leading the way with its
                                  sustainable waste initiatives aligned with SDG 12 of

                                    FUELED BY WASTE
                                       In November, Sunway Hotels & Resorts signed a partnership        drains from getting clogged up due to fats build-up. It also
                                  with FatHopes Energy to recycle its used cooking oil into             helps the environment by reducing reliance on fossil fuels in the
                                  biodiesel.                                                            transport sector, which limits GHG emissions. "By partnering
                                       Under the initiative, more than 50% of the used cooking          with FatHopes Energy, we are assured of not only the conversion
                                  oil generated by the Group’s six participating hotels would           of the used cooking oil into an ecologically beneficial energy
                                  be collected by FatHopes Energy every week at the hotels’             stream but also to the environment, which has become a priority
                                  respective collection centres. FatHopes Energy then recycles the      to the business while being mindful towards the efficiency of our
                                  oil, converting it into biodiesel.                                    operations and stakeholders value," said Colin Yeoh, Sunway
                                       Recycling used cooking oil prevents the sewage lines and         Hotels & Resorts Group Director of Food & Beverage.

               8
Tighter budgets prices, Sunway Group
Sunway Group is committed to
                                                                                         advancing the United Nations
                                                                                         Sustainable Development Goals,
                                                                                         one of which is halving Malaysia’s
                                                                                         food waste by 2030 — a pledge made
                                                                                         by our local government. If we, the
                                                                                         nation, continue at our current rate,

                                                                                                                                        FEATURES
                                                                                         this pledge would not be met. The
                                                                                         Food CPR campaign is one of our
                                                                                         clear commitments to changing food
                                                                                         waste habits in Malaysia.

                                                                                         DATO’ JEFFREY NG,
                                                                                         Sunway REIT
                                                                                         Chief Executive Officer

  FROM FOOD WASTE TO PLANT FOOD
    Every day, Sunway Pyramid’s food & beverage (F&B) tenants
generate a total of 2.4 tonnes of food waste. Rather than dumping
food scraps, Sunway Pyramid teamed up with Sunway Real Estate
Investment Trust (REIT) and Sunway Resort Hotel & Spa, to turn
food waste into useful fertiliser.
    In September, the mall launched the ‘Food CPR - Compost.
Plant.Reduce’ campaign, which involved collecting food waste
from participating tenants to be processed into compost using a

                                                                                                                                        BERITA SUNWAY | JAN— MAR 2020
compost machine.
    The compost machine can process up to 500 litres of food
waste per day, saving 180,000 litres of food waste from landfills
every year.                                                          Sunway Velocity Hotel and Sunway Lagoon Theme Park.
    Shoppers participated in pot decorating and seed planting        (See box for exact locations)
workshops, as well as redeemed free seeds and compost
throughout the Food CPR event.                                            Sunway Putra Mall’s journey in tackling textile waste began
    Free compost is available for the public at the mall’s compost   with a 2017 campaign to raise textile waste recycling awareness.
collection spot, located at B1 Blue Zone (near CK Dental).           The mall’s 10.5 metre-high lantern made from recycled fabrics —
                                                                     a joint-effort with Kloth Cares — was recognised in the Malaysia
                                                                     Book of Records for the Tallest Lantern Made of Recycled
  UPCYCLING UNWANTED FABRICS                                         Fabrics. The initiative won the mall the 2018 International
                                                                     Council of Shopping Centers (ICSC) Foundation Asia-Pacific
    In 2018, Malaysians threw away 63,000 tonnes of fabric waste     Community Support Award and a US$10,000 grant, at the ICSC
into the landfills. Fabric waste has a negative environmental        Asia-Pacific Shopping Centers Awards. The grant was channeled
impact due to a number of reasons. For starters, textile             to Kloth Cares.
dyeing is the second largest polluter of clean water globally             “The core objective behind providing a ‘recycling corner’
while microplastics from synthetic clothing pollute the water,       in the mall is to promote the importance of recycling among
endangering aquatic life and adversely affecting the food chain.     shoppers. To align with the UN SDGs, Sunway Putra Mall is
    Toxic chemicals in fertilisers used for cotton crops also        committed to providing a better environment by reducing the
disrupt the natural ecosystem and are health hazards to humans       number of clothes waste in landfills,” said Phang Sau Lian,
and livestock.                                                       Sunway Putra Mall General Manager.
    To address fabric waste, Sunway Putra Mall collaborated
with social enterprise Kloth Cares to launch a permanent
fabric recycling corner in its carpark (B1 C area) in early          LOCATIONS OF TEXTILE RECYLING BINS
2019. Unwanted garments are then distributed to partner              IN SUNWAY PROPERTIES
organisations Life Line Clothing and the Selangor Youth              • Kelab Sosial Sunway (Level B1, Menara Sunway)
Community to be upcycled into wiping cloths, blankets, rugs,
                                                                     • The Pinnacle Sunway (Level LGA, basement carpark)
handbags and scarves, depending on the clothes’ condition.
                                                                     • Sunway University (Foyer near the grand piano)
    The recycling corner was set up in response to the mall’s
recycling collection drive in February 2019, where it amassed        • Sunway College (Boulevard)
more than 2,000 kg of unwanted clothing, including 12,000            • Sunway International School (pick up and drop-off area)
T-shirts.                                                            •	Sunway Resort Hotel & Spa (Level 9, next to elevator
    Taking a leaf from Sunway Putra Mall, Sunway Group has             after staff entrance)
since placed fabric recycling bins at various Sunway-owned           • Sunway Putra Hotel (Level 7, by staff entrance)
establishments, namely Menara Sunway, The Pinnacle Sunway,           • Sunway Velocity Hotel (Level B1, by staff entrance)
Sunway University, Sunway College, Sunway International              •	Sunway Lagoon Theme Park (Entrance near                               9
School, Sunway Resort Hotel & Spa, Sunway Putra Hotel,                 Canopy Walk)
Tighter budgets prices, Sunway Group
A SWEET AND SPICY
                                           DELIGHT FROM
                                                         SHEFFIELD
FEATURES

                                          Sunway University alumnus shares the struggles, joy
                                       and inspiration behind his artisanal chilli paste enterprise
                                                           in an exclusive interview

                                       Budding entrepreneur and Sunway University alumnus William
                                  Chew won the hearts of the masses after sharing his inspirational
                                  entrepreneurial journey, which included overcoming social anxiety,
                                  on BBC’s hit television programme, Dragons’ Den. The chilli paste
                                  aficionado is the face behind Mak Tok, a Sheffield-based artisanal
                                  chilli paste enterprise.
                                       If you didn’t ask him, you probably wouldn’t have guessed the
  BERITA SUNWAY | JAN— MAR 2020

                                  bubbly, witty and easy-going 28-year-old William Chew, Sunway
                                  University alumnus (Class 2013) and chilli paste entrepreneur, lives
                                  with social anxiety.
                                       Dragons' Den offers aspiring entrepreneurs three minutes to
                                  pitch their business ideas to five multi-millionaires, or Dragons,
                                  who are willing to invest. Chew's inspiration pitch brought Sara
                                  Davies — a venture capitalist, television personality, and 'Dragon'—      supermarket, Ocado. To date, it’s sold up to 25,000 jars of chilli
                                  to tears and garnered 1.2 million video views on BBC’s YouTube            paste in retail.
                                  channel. Davies invested £50,000 in his chilli paste business.                Chew plans to expand the business to other regions in
                                       Chew's appearance on the BBC show not only shot him to               England. He hopes his business will break even by next year and
                                  instant fame, making headlines in England and Malaysia, but also          be profitable by end of next year. Chew, his cousin and co-founder
                                  helped Chew get connected to notable players in various industries.       Ng Shang Yin, and Davies, each own one third of the company.
                                       “I knew I had social anxiety from a very young age. I was always         The British outfit’s products are made of all natural
                                  afraid to go on stage, but everyone thought it was just stage fright,”    ingredients. Sourcing high quality ingredients from suppliers is
                                  said Chew, who plays music to cope with his social anxiety. “To me        another one of Mak Tok’s unique selling points. But getting these
                                  music itself is a therapy.”                                               ingredients at cheap and affordable prices is no easy feat. The
                                       Being an entrepreneur meant Chew had to appear in public             solution? Work with the right people. To him, “what you know, is
                                  more frequently, but that enabled him to learn new ways to cope           not as important as who you know in business."
                                  with his disorder. “Every presentation on Mak Tok became easier               Besides his radiant and positive attitude, Chew is also fondly
                                  and better,” he said.                                                     recognised for his green baju Melayu, which has become a
                                       It was particularly difficult for Chew to manage his social          mainstay and part of his public persona.
                                  anxiety after moving to England for his studies, spending almost              “My identity itself has always been Malaysian. To be able to
                                  six out of seven days cooped up at home. “It was a difficult issue to     stand in front of the world and share this culture is truly
                                  share, but I felt that it was important to let people know that even if   a blessing.”
                                  you have social anxiety, you can be an achiever,” he said.
                                       Chew points to his mother as the inspiration behind his own
                                                                                                               FUN FACT
                                  burgeoning culinary success. Missing his mother, Agnes Kong’s                The company was named in honour of a kind-hearted
                                  home cooking, the Penang-born Chew “nicked” her recipe and                   lady called Mak Tok to commemorate her death from
                                  decided to recreate her Malaysian chilli paste! In May 2017, Mak             breast cancer.
                                  Tok was born — Chew was still undergoing his MA in Psychology in
                                  Music at University of Sheffield then. The rest, is history!                 SUCCESS
                                                                                                               • Winner - Evolve Business Competition (2017)
                                       The £100K Mak Tok business currently sells four different
                                                                                                               • Winner - Fine Food Digest Editor’s Choice (2018)
                                  types of chilli pastes: Signature Chilli Paste, Satay Chilli Paste,
                                                                                                               • Finalist - The Pitch by Deloitte
                                  Sweet Chilli Paste, and Fire Chilli Paste in farm shops, delis and           • Finalist - Sheffield Business Award (2017)
  10
                                  supermarkets (30 stockists overall) across England’s northern                • Duke of York Young Entrepreneur Award (2018)
                                  regions, Yorkshire and Lancashire as well as through online British
A FIGHTER AND PARALYMPIAN WITH
  A HEART OF GOLD
                                                                          Assistant manager by day and athlete by night,

                                                                                                                                                  HEROES OF SUWNAY
                                                                          there is more to Tan Kok Ming than meets the eye

     Tan Kok Ming was only five years old when he discovered he             ”So it wasn’t surprising when Kok Ming also reminded the writer
was different from his peers.                                               that despite his situation, more people in the world had it worse.
     Born with cerebral palsy, a neurological disorder triggered by              Kok Ming is also appreciative of Sunway, which he feels
a congenital brain defect, Kok Ming’s condition meant he lacked             provides the disabled with proper resources and facilities. “Sunway

                                                                                                                                                  BERITA SUNWAY | JAN— MAR 2020
strength and control on the left side of his body. “I realised early on     has provided people with disability the right opportunities,” said
that I could only use one side of my body,” he said.                        Kok Ming, who has been with the group for 13 years.
     Cerebral palsy also affects a person’s posture, balance and                 His Buddhist belief also shapes a large part of his identity
ability to move, communicate, eat, sleep and learn. It can be found         and personality. He dedicates time cleaning up sacred spaces at
in one to two of every 2,000 babies born, and is 10 times more              religious institutions he’s affiliated with.
frequent in babies who are born premature as well as babies of                   It may sound simple, but disability awareness starts with
low birth weight, according to the Ministry of Health (MOH).                acceptance. Kok Ming feels the best way for others to be more
     But it’s clear that Kok Ming hasn’t let his condition stop him         appreciative of those with disability is simply by creating an
from pursuing the things he loves. Besides successfully climbing            inclusive and safe space for them.
Mount Kinabalu, the 42-year-old, Group Corporate Sustainability
& Events Assistant Manager is also an award-winning athlete,
                                                                              LIST OF ACCOMPLISHMENTS
winning medals at the 19th Para Sukma Games in 2018. He is
actively involved in various charity and volunteering efforts and sits
on the committee of Kelab Sosial Sunway.                                      1.		Para Badminton Malaysia    4.	SUNWAY Badminton
     When he was younger, inadequate medical technology meant                     SIRKIT 2, 2019                  Competition 2018
treatment was not readily available to aid Kok Ming’s disorder.                   – Bronze in Men’s Single       – Men’s Doubles
So, to cope with his condition, he had to use his right side more                   and Men’s Doubles               2nd Runner-up
frequently than his left, to build muscle strength. “I dedicated
                                                                              2.		Para Badminton Malaysia    5.	SUKMA Paralympic 2018
more time and effort into each move to perfect my overall
                                                                                  SIRKIT 1, 2019                  – Bronze in Men’s Single &
movement,” he said.
                                                                                  – Silver in Men’s Doubles         Mixed Doubles
     If you bumped into the father of two, you wouldn’t have
guessed he has cerebral palsy, partly due to how seamlessly                   3.		MBPJ Para Carnival 2019    6.	SUNWAY Badminton
he moves about. But he admits that his speech disorder is still                   – Silver in Men’s Single       Competition 2017
something he needs to improve on. There is currently no cure for                    and Men’s Doubles for         – Champion in Men’s
cerebral palsy, which is categorised as a lifelong disorder by MOH.                 Badminton, Gold in              Doubles
     Kok Ming wouldn’t be where he is today, a successful                           Football
badminton athlete, if he had not endured the long, grueling hours
of training. At the age of 13, he started dedicating five out of seven
days to hone his badminton techniques. “I had to put in extra effort
as compared to those non-disabled.” Today, he continues to train              “We’d like to be treated normally. We
regularly — two days a week at Pusat Kecemerlangan Sukan                      have our own strengths and abilities,
Paralimpik Malaysia.                                                          too. My left side may be weak but my
     Humility flows in his DNA. Being a modest person, he is quick            memory recall is good,” says Kok Ming.
to shrug off compliments on how inspiring his tale is. Instead,
                                                                              “It’s all part of God’s gift — to lose
insists that the support of his family and friends have been key to
                                                                              something and to gain something else.”
his success and perseverance. “They had sacrificed a lot for me,”                                                                                       11
he said. “Life is beautiful, so I believe it’s important to focus on
yourself and don’t always compare yourself with other people.
DOING GOOD BY GIVING BACK
                                                                                 Berita Sunway spoke to three beneficiaries from
                                                                                 our year-end corporate responsibility campaign
IN CASE YOU MISSED IT

                                                       Some see Christmas as a time for exchanging                   via a truck roving around Klang Valley.
                                                   presents, others see it as a season of goodwill and giving.           Supported by Sunway Pals, Fujifilm, Parkson,
                                                               At Sunway, we have been giving back in the            and AEON, the programme benefited 1,500
                                                           form of food, scholarships, job opportunities             underprivileged children between the ages of four
                                                           and more, all of which are in line with our               and 20 from various welfare homes in the
                                                           #SunwayforGood pledge to make the world a                 Klang Valley.
                                                           better place.                                                 The objective of this campaign is to empower
                                                               Last year, Sunway Group embarked on the               Malaysians to do well by doing good and to reignite
                                                           'Celebrate Giving with Sunway' campaign that              the spirit of giving by contributing back to society.
                                                           involved collecting gifts from the public
      BERITA SUNWAY | JAN— MAR 2020

                                                                                                       Berita Sunway spoke to three representatives
                                                                                                       from three different welfare homes to see
                                                                                                       what they had to say about the campaign.

                                           JACKON PAU, Rumah Charis Coodinator              S.K. MANIMARAN, Pusat Jagaan                    NURUL FATHIYAH AHMAD RIDWAN
                                      says their children mostly came from drug-       Siddharthan Founder and President works          has been a caretaker at Rumah Amal
                                      inflicted homes or are children of former        full time at the welfare home. His day to day    Kasih Bestari for six years. The children
                                      bandits and single parents. Rumah Charis         revolves around almost everything: from          at her welfare home comprises those
                                      consists of 40 children, aged two to 18, cared   managing paperwork to ferrying the children      who either grew up orphaned or were
                                      for by two housemothers. The children are        to school.                                       abandoned.
                                      taught to be independent — doing almost               Before becoming president of the welfare        Some of them, she says, come from
                                      everything by themselves, except for cooking.    home, Manimaran worked in marketing and          poor families who do not earn enough to
                                           On Sunway’s initative, Pau says,            was a charity worker for 12 years. His former    care for their own children. A total of 75
                                      “Sometimes the children wish for gifts, but      bosses handed the centre to him after a          children currently reside at Rumah Amal
                                      we can't afford them. I am glad Sunway is        dispute. He said, “Let me run the place, the     Kasih Bestari.
                                      doing this because their wishes can now be       children are close to me. If I send them back,       “My hope is to see them loved and
                                      fulfilled.”                                      I know I will regret it when I see them at the   cared for. As a Muslim, I feel compelled
                                           Managing a home is not cheap. Pau says      wrong place and wrong time in the future.”       to aid them” she says. “They don’t know
                                      they spend up to RM30,000 monthly. “But it            Manimaran is glad that Sunway's             anything and are so innocent. As adults,
                                      is worth it. I hope they will have a brighter    initiative is wonderful as it brings joy to      we should care for them so they can grow
       12                             future,” he says.                                the children.                                    to be become independent."
FROM FARM TO FORK
                                   Fostering growth through urban farming

                                                                                                                                      FEATURES
     Every day for around nine weeks Vijaya Rani pays SMK           like they are interested in urban farming. We will look into
Bandar Sunway a visit from as early as 7:30 a.m. — each new         transforming it into a social enterprise for the second and
day another opportunity to impart wisdom to several form 4          third year,” said Bernard Paul, Group Corporate Sustainability
students.                                                           & Events General Manager. “They will be taught how to use
     Rani, Group Corporate Sustainability & Events Manager is       their income to reinvest into the agricultural process; we also
one of the four volunteers of the Sunway Seeding Inspiration        hope to instill business instincts into them,”
and Leadership via Knowledge (SILK) corporate responsibility             Eleanor Choong of Sunway iLabs, another volunteer of the
initiative.                                                         programme, was very eager to take part once she found out it
     “When I was younger, I had mentors from other                  heavily involved gardening and farming.
organisations that gave career talks. I realised it made a lot           “The theme is really close to my heart,” she says. “We
of difference for me. So I was hoping I could emulate that and      sow the seeds and at the end of the programme get together

                                                                                                                                      BERITA SUNWAY | JAN— MAR 2020
make a difference, too,” she said.                                  to cook up a storm to compete and cook the best dish. It’s a
     The programme, particularly focused on form 4 students         very meaningful programme that really gives the volunteering
of SMK Bandar Sunway, is aimed at empowering local                  activity a purpose and meaning.”
communities. It also encourages corporate volunteerism                   Through the programme, Sunway also hopes to inspire
among Sunway staff.                                                 students to do better in life through mentorship. “The SILK
     The objective of the programme is to allow beneficiaries       programme drew inspiration from Tan Sri Dr Jeffrey Cheah's
to consider agriculture, through urban farming, as a non-           passion and commitment in education and sustainability. We
conventional career pathway beyond school gates.                    trust that educating our children on urban farming will open
     The initiative will be conducted in phases over a period of    various opportunities for them in the future,” said Paul.
three years, starting in 2019. The initiative is in line with the        Besides Sunway Group, other programme partners
United Nations Sustainable Development Goal 4 of ensuring           include Sunway Construction, which provided bricks for
inclusive and equitable quality education and promoting             bedding, waste construction materials, as well as gardening
lifelong learning opportunities for all.                            equipment, and Sunway Lagoon, who sponsored tickets to
     “The first year is a pilot project — we wanted to test the     their theme park.
fertility of the soil and interest of the students. And it seems

                             Do you want to be a part of this community development project?
                     Find out more about Sunway SILK by emailing Rani at vijayarv@sunway.com.my                                             13
FEATURES

                                          Sunway Velocity is the only integrated development in Cheras that has the six key components
                                                     of retail, healthcare, residential, hospitality, education and commercial
                                      Characterised by long commutes and over 200 housing            While housing options were abundant, there were no
                                  estates, Cheras is one of Kuala Lumpur’s oldest, largest and   integrated developments that offered the convenience,
                                  most populous residential areas.                               walkability, and security for senior citizens, or nearby private
                                      Home to more than 800,000 people, Cheras’ close            healthcare options.
                                  proximity to the city centre and its strong projected
                                  population growth of 24.8% were among Sunway Property’s
                                  key considerations when planning for the Sunway Velocity         TRANSFORMING THE CHERAS LANDSCAPE
                                  integrated township in 2006.
                                      “Urbanisation had brought along its own host of                 Based on the success of Sunway City Kuala Lumpur,
                                  challenges to Cheras. The previously quiet, safe life in       where 800 acres of barren land of disused and abandoned
                                  the suburbs had been replaced by traffic-clogged roads,        mining pools was transformed into the country’s first smart,
  BERITA SUNWAY | JAN— MAR 2020

                                  increasing crime, and lifestyles that were less satisfying     sustainable integrated township, Sunway Property began
                                  due to long commutes. The small-town feel with friendly        modelling a masterplan for Sunway Velocity to bring about a
                                  neighbours had been replaced by endless subdivisions of        rejuvenated Cheras.
                                  housing estates,” according to a statement from Sunway              Similar to Sunway City Kuala Lumpur, developing
                                  Property.                                                      Sunway Velocity involved transforming a brownfield land —
                                      Representatives from Sunway Property pointed out           a 23-acre triangular plot of land nestled between Jalan Peel,
                                  that Cheras home owners from the 1960s and 1970s have          Jalan Cheras and Jalan Shelly that was an underutilised site
                                  built their families and households over the decades, with     for industrial lots, car workshops and squatter homes.
                                  the older generation living alongside their children and            With an estimated gross development value of RM4.5
                                  grandchildren in the neighbourhood.                            bil, Sunway Velocity is the only integrated development in
                                                                                                 Cheras that has the six key components of retail, healthcare,
                                                                                                 residential, hospitality, education and commercial.

  14
                                   Sunway Velocity, Cheras
FEATURES
Since 2016, Sunway Velocity has created
4,000 new jobs, contributed to a
    175% increase in property prices
       and spurred tourism with
               18 mil visits,
      according to Sunway Property.

                                                                         Sunway Medical Centre Velocity, Cheras

                                                                          PROMOTING SUSTAINABILITY
   “Integrated developments require more planning,                           Located adjacent to Sunway Velocity is Sunway Velocity
   longer gestation periods, more complicated financing                 TWO, a mixed development with RM2 bil GDV consisting of four

                                                                                                                                                BERITA SUNWAY | JAN— MAR 2020
   and launch planning. Hence, having data and insights                 residential towers, office blocks and retail units. As of December
                                                                        2019, two residential towers have recorded a 98% take-up rate,
   from almost half a decade of integrated township
                                                                        while the third residential block is set to be launched by first
   planning such as Sunway City Kuala Lumpur and
                                                                        quarter of 2020.
   Sunway City Ipoh, has provided a strong platform in                       Sunway Velocity TWO is a GreenRE-certified development,
   the master planning of Sunway Velocity. Integrated                   with rainwater harvesting, solar panels, electrical vehicle
   developments are simply more efficient, and we are                   charging areas and energy-efficient lighting incorporated into the
   able to deliver more value to everyone,” according to                buildings. The serviced apartments have been awarded the Gold
   a statement from Sunway Property.                                    Provisional GreenRE certification for the residential category
                                                                        while the office tower is currently submitting for the Platinum
                                                                        Provisional GreenRE certification. GreenRE is one of the leading
      In December 2016, Sunway Velocity Mall was launched, it           green building rating tools in Malaysia, with certification
 is the first mall with 1 mil sq ft of net lettable area in Cheras.     recognised by the government.
 With over 400 retail outlets and 150 F&B stores, Sunway Velocity            According to Sunway Property, Sunway Velocity is currently
 Mall was positioned as a lifestyle destination mall. Currently, the    conducting a feasibility study into using natural gas for electricity
 mall has a 98% take-up rate and attracts an average of 1.2 mil         generation in 2020 — a move that is aimed at reducing carbon
 visitors monthly. Winning the FIABCI Malaysia Property Award           emissions, lessen air pollution and more efficiently control
 2018 under the Retail category bears testament to the mall’s           electricity demand.
 excellence.                                                                 Sunway Velocity’s popularity could also be attributed to
      September 2017 saw the launch of the 351-room Sunway              the connectivity and easy accessibility offered to residents,
 Velocity Hotel, targeted to meet the needs of existing office          tenants and visitors as it is the only transit-oriented integrated
 tenants, and visitors to the Tun Razak Exchange, Bukit Bintang         development in Cheras. Sunway Velocity has direct links to three
 City Centre and KL city centre. Currently, the hotel attracts          MRT and two LRT stations. Sunway Velocity TWO is connected to
 tourists, corporate travellers, government officials, and more.        Sunway Velocity via a covered elevated linkway, providing secure
      Sunway College at Velocity launched in 2019 with a capacity       and safe access to the facilities and amenities.
 of 3,500 students. Currently, two of the five levels are operational        Being transit-oriented also brings significant gains to the
 while the remaining three will begin operations in 2021.               environment as it lessens the need for personal vehicles and
      Sunway Medical Centre Velocity also opened its doors in           reduces carbon emissions by encouraging the use of public
 2019, providing inpatient and outpatient care, 24-hour emergency       transport.
 services, specialist clinics, diagnostic imaging facilities and             “Superlative convenience, various developments that cater
 surgical capabilities. Developed at an estimated cost of RM320         to investors and families, as well as consumer confidence in
 mil, the 240-bed tertiary care hospital also has 77 consultation       Sunway’s build-own-operate model are among the key reasons
 suites, six operating theatres and a catheterisation laboratory.       why Sunway Velocity TWO has garnered positive response. As
 The launch of the hospital is also set to attract healthcare           the largest stakeholder in these developments, Sunway ensures
 tourists for Sunway Velocity Hotel.                                    well-managed perpetual growth, a green environment, safety
                                                                        and security for everyone.”                                                   15
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