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Thought Leadership in Governance since 1976 Annual Report 2022 directorsandboards.com | @DirectorsBoards Geopolitical Disruption Invades the Boardroom Rethinking Risk Management International Crises Require Global Directors PLUS: Ram Charan on Combating Inflation
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www.directorsandboards.com Vol. 46, No. 4 • Annual Report 2022 IN THIS ISSUE COVER STORY • A WORLD OF RISK 14 Geopolitical Disruption Invades the Boardroom Directors should plan for risks in talent, supply chain, public health and more. By Erin Essenmacher 22 Rethinking Risk Management 24 Anticipating emerging risks means reshaping the board. By Glenn Davis and Chandrasekar Venkataraman 26 The Global Board International crises increase the need for non-U.S. board members. By Bill Hayes 30 Eight Ways for Boards to Combat Inflation Ram Charan notes that most senior managers have never seen or dealt with hyperinflation. By Bill Hayes 32 Cyber Threat Intelligence A comprehensive cybersecurity program focuses on more than compliance. By Patrick Bolger and Kelly Miller 36 Keeping an Eye on the Supply Chain Six questions boards need to ask leadership about risk oversight. By Tandra Jackson and John Rodi FEATURE 40 Shareholder Engagement Is an Important New Skill for Boards Understand your shareholders’ concerns and establish a productive dialogue. By Lawrence A. Cunningham ANNUAL REPORT 2022 1
DIRECTORS TO WATCH: GENDER DIVERSITY 44 Two Steps Forward, One Step Back Opponents of legislated gender and diversity targets score a hollow victory. By Scott Chase 46 Director Profiles Vol. 46, No. 4 • Annual Report 2022 50 Most Urgent Challenges for Directors to Watch DEPARTMENTS 4 Letter From the Chairman Borders, Boundaries and Boards By Robert H. Rock 6 Editor's Note An Ode to Good Governance By Charles Elson 8 BoardBook 44 The latest governance statistics; What’s trending on social media and online; Boardroom Reads COLUMNISTS 60 Legal Brief The SEC Drives Expanded Disclosure Requirements and Boardroom Change Proposed rules demand director action on cybersecurity and climate. By Doug Raymond 62 Compensation Matters HCM Disclosure: A Strategic Opportunity Use the proxy to highlight your strengths in human capital management. By Todd Sirras, Andrew Friedlander and Kevin Kim 72 Endnote A Dissatisfied Workforce Is the Biggest Risk of All Boards and companies ignore DEI concerns at their own peril. By Bill Hayes DIRECTORS ROSTER 64 Director Roundup for 2021 DIRECTOR SPOTLIGHTS: Roxanne S. Austin, Verizon (p. 65); NASA/Aubrey Gemignani Monica Lozano, Apple (p. 66); Brandon Gayle, Zendesk (p. 69); Mikael Dolsten, Agilent Technologies (p.70) 2 DIRECTORS & BOARDS
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LETTER FROM THE CHAIRMAN • ROBERT H. ROCK Borders, Boundaries and Boards C orporate chieftains — notably those boards, the line between top management is being incorporated into the capital allo- who gather each year in Davos, Switzer- and board oversight has become blurred, cation process, and the CHRO can address land — may think they live in a world creating concern, confusion and often con- how the company is growing a diverse and where countries with interdependent econ- sternation. Ostensibly “to find out what’s stable workforce from the front lines to top omies and companies with interconnected going on,” some board members have taken management. When the board and individ- markets operate as if there were to talking to managers several ual directors are making such inquiries, it’s no borders. The notion that levels below the executive suite. always a good idea to inform the CEO of these connections would en- Given the increasing range the nature and scope of these discussions. sure both global prosperity and and degree of risks, such as cy- Deeper dives into the organization may universal peace was shattered berattacks; the growing chal- be warranted, but directors need to be both by Russia’s invasion of Ukraine. lenges of business operations, aware and respectful of the boundary be- In contrast to popular political such as global supply chains; tween accessing information and making theory, countries that between and the rising requirement decisions. The chair or lead director must them have hundreds of McDon- for disclosures, such as ESG, provide strong leadership to manage and ald’s restaurants do, in fact, go to the board is taking on more regulate the depth and scope of these in- war. National borders delineate Bob Rock monitoring and reporting du- quiries so they don’t become too intrusive. boundaries, and leaders who fail ties. These enhanced respon- These inquiries can consume management to recognize them do so at their own peril. sibilities require greater understanding of time and create confusion, so individual Like national borders, boundaries business operations, policies and practices. directors should not make random forays. for good corporate governance separate Business strategy, CEO succession, talent The degree and scope of board inqui- management prerogative from board development, corporate culture and more ries may vary depending on the condi- oversight. Executives have certain respon- remain high priorities on a board’s agenda, tion of the business, the nature of the sibilities, such as hiring and firing, that are and ample time must be scheduled on a problem and the implications for top reserved to their discretion. However, board’s calendar to address them. Often management, in particular the CEO. Ex- with heightened scrutiny coming from with the help of outside consultants, boards ecutive sessions among the independent activists inside and outside the company, are digging in deeper to better understand directors, led by the chair or lead direc- some of these prerogatives are no longer and monitor these critical issues. Conse- tor, can help address these issues and seen as unilateral or exclusive to manage- quently, the line between management pre- determine the board’s course of action. ment. Boards are getting into areas once rogative and board oversight is no longer as Top executives are accountable for the considered within management’s sole dis- bright or as fixed as it was a decade ago. management of the business and are re- cretion, such as talent management. This Directors are getting more involved in warded for its performance. Directors are encompasses hiring practices, DEI and matters that were once the sole province responsible for corporate governance in more. Some executive teams are embrac- of management, such as investor rela- terms of assessing performance and moni- ing this board participation; others are less tions, where greater board engagement toring adherence to policies. Management welcoming. The former view the board as has come about in response to investor operates the company. The board oversees helping effect best practices; the latter see community requests. Large asset manag- management. Though the line has moved it as infringing on good management. ers like BlackRock are requesting to meet somewhat, there should be a boundary be- Some boards act as if there are no de- with independent directors without man- tween management prerogative and board fined boundaries. They ebb and flow into agement or legal counsel present. oversight that is recognized by all direc- areas typically reserved for management Boards and individual directors are in- tors. Like borders, which exist to regulate decision-making. Whereas “noses in, fingers creasingly meeting independently with interactions between countries, boundaries out” has been the modus operandi of most the CEO’s direct reports, notably the CFO exist to regulate interactions between top boards, now some are leaning in further — and CHRO, to discuss, for example, issues management and their boards. Transgress- sometimes much further — with not only of risk mitigation and talent acquisition re- ing borders and overstepping boundaries fingers, but feet roaming about. For these spectively. The CFO can answer how ESG can lead to contention and conflict. ■ 4 DIRECTORS & BOARDS
EDITOR'S NOTE • CHARLES ELSON, EXECUTIVE EDITOR-AT-LARGE An Ode to Good Governance F or many years, I’ve been asked the independent individuals and creation of directors and chaired by experienced in- same question: “Does good corpo- a model governance structure that would dividuals. The committee chairs rotated rate governance really matter?” And aid in the company’s resurrection. When every five years. For years, we began and for years I’ve replied, “Yes.” Now I have we five new directors retired this May, ended each board meeting with an exec- more to add. After nearly two decades of the company was healthy, with a market utive session where directors could can- service, I recently retired from valuation of over $6 billion didly exchange concerns without fear of the Encompass Health board and paying a regular and sig- offending management or facing reprisal. as our term limits required. nificant dividend. Primary re- Third was investor relationships. Our Four other directors who sponsibility for the company’s chairman and our governance chair met joined the board at roughly reconstruction and recovery periodically with our largest investors to the same time also departed. rests with a superb manage- listen to their concerns. We were the first It has been an interesting and ment team whose efforts ul- U.S. public company to adopt a proxy rewarding experience in many timately bore fruit. But I also reimbursement scheme that would, in ways and makes the point that must give credit to our board. certain circumstances, reimburse those I have long advocated: good The directors’ efforts in pro- shareholders mounting management governance does matter. Charles Elson viding management with challenges for reasonable expenses. We all When I became involved independent oversight and were subject to a yearly shareholder vote with Encompass (then Healthsouth) in guidance ensured a happy conclusion to for reelection and bound to term limits to the early 2000s, the company found it- a painful corporate collapse and recovery, encourage board refreshment. New direc- self in dire condition. Its CEO had been resulting in substantial shareholder value. tors were chosen for their varying skill sets arrested for bribery (and later convicted). Among the reasons for this success, first and located and vetted by an independent Its financials had been muddled in one was composition. In addition to our CEO, search firm. Independent, equity-holding of the largest financial scandals of the de- the new Healthsouth board consisted of a directors are the investors’ best hope for a cade. Federal investigations, executive in- diverse group of individuals with experi- fair return. That was our guiding principle. dictments, shareholder lawsuits, delisting ence in the various areas of our business Fourth was the board’s relationships and a collapsed share price were crippling. that required focus in the turnaround. Di- with each other and management. We had The company, which once had been in the rectors with expertise in finance, account- widely differing viewpoints — but our in- Fortune 500, had an equity valuation of ing, health care, operational management, teractions with one another and manage- less than $75 million. The business was compliance and corporate governance ment were based on trust, transparency carrying major debt. Bankruptcy loomed. were recruited. None had any connection and candor. No annual shareholder meeting could be with prior or current management. All Things turned out well. My two proud- called, as the company had no audited accumulated significant equity holdings est moments were when we were relisted financials to present to its investors. In in the company to align our interests with for trading on the NYSE after a long ab- short, it was a terrific mess. those of our fellow shareholders. sence and the declaration of our first reg- When I was first asked to join the board, Second was function. We were chaired ular dividend. I was reluctant to cash the I declined. I had no appetite to swim in by an independent director whose prima- check — I thought about framing it. such a treacherous stream. But I was im- ry responsibility was to run the affairs of Good governance was not the prima- pressed by the acumen and integrity of the board, setting board agendas and pre- ry reason for the Encompass Health res- independent directors Jon Hanson and siding over meetings. I cannot overem- urrection, but it played a vital part. Our Bob May, who were determined to right phasize the importance of this approach shareholders profited, and so did our the ship. I also believed in the long-term to board leadership. employees, our patients and the commu- viability of the business. I signed on. We had five oversight committees: nities in which we operate. Some bad sto- Among the first things Hanson and May audit, compensation, nominating and ries have happy conclusions — it was good pursued was recruitment of a new board governance, compliance and finance, corporate governance that helped make composed of talented and experienced each composed entirely of independent this one so positive. ■ 6 DIRECTORS & BOARDS
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™ ® BOARDBOOK www.directorsandboards.com WHAT’S ON THE AGENDA? Charles Elson, Executive Editor-at-Large Bill Hayes, Managing Editor bhayes@directorsandboards.com Barbara Wenger, Roster Editor Director Data Monica McLaughlin, Creative Director David Shaw, Publishing Director dshaw@directorsandboards.com How Is ESG Being Handled in the Boardroom? Mike Bachman, National Account Executive A recent report by Diligent and Spencer Stuart, titled Sustainability in the Spotlight: 215-405-6070 mike.bachman@directorsandboards.com Board ESG Oversight and Strategy, featured nearly 600 corporate directors answering Scott Chase, National Account Executive questions that focused on how boards are structuring ESG oversight, the COVID- 301-879-1613 19 pandemic’s effect on ESG, sustainability’s impact on strategy and executive schase@directorsandboards.com compensation, and more. Justin Cordaro, National Account Executive Among the key findings emerging from the report are: 215-405-6082 justin.cordaro@directorsandboards.com • 43% of respondents stated that primary oversight of ESG is a responsibility of the full Ryan Ellis, National Account Executive board, while 30% said the initiative belongs to the nominating committee and 15% 215-405-6075 gave the responsibility to a designated ESG/sustainability committee. ryan.ellis@directorsandboards.com • While 15% of boards discussed ESG at every meeting pre-pandemic, the number has risen to 34% in the wake of COVID-19. Meanwhile, only 4% of respondents say their Debbie Davis, Marketing Director boards “rarely or never” discuss sustainability in board meetings. Pre-COVID, that debbie.davis@directorsandboards.com number sat at 20%. Diane McCollum, Events Director • On the topic of board incorporation of ESG goals and metrics, 71% of respondents diane.mccollum@directorsandboards.com said those factors are being considered in the overall company strategy and 52% Peter Begalla, Conference Chairman said they are being incorporated into integrated risk management. ESG goals and Jillian Kittle, Conference Coordinator metrics were a factor in director appointment criteria for 48% of respondents, while jill.kittle@directorsandboards.com 46% said it played a role in deciding executive compensation. Jerri Smith-Baldwin, Accounting 215-405-6071, • To help increase directors’ understanding and competency around ESG, 42% of jsmith@directorsandboards.com respondents said their board is working with outside consultants, while 38% spoke Barbara Wenger, Subscriptions/Fulfillment of engaging in director education and upskilling. 215-405-6072, bwenger@directorsandboards.com Where ESG Oversight Is Formalized in Board Governance Documents 70% Robert Rock, Chair 60% 58 William Rock, President 51 50% David Shaw, Publishing Director John Cashman, Digital Director 40% 30% 27 28 28 Editorial and Business Offices 1845 Walnut Street, Suite 900 20% Philadelphia, PA 19103 11 Ph: 215-567-3200, Fax: 215-405-6078 10% 7 0% Directors & Boards (ISSN 0364-9156) is published five times None, has not Corporate Audit Nominating/ Compensation ESG/ Other a year, ©2022 by MLR Holdings LLC. All rights reserved. been validated or Governance Committee Governance Committee Sustainability formalized Guidelines Charter Committee Charter Charter Charter No portion of this publication may be reproduced in any form whatsoever without prior written permission from the publisher. Subscriptions are $325 per year in the U.S.; $350 Note: Respondents were asked to select all that apply. (by air) elsewhere. Article reprints — Contact Jerri Smith at 215-405-6071. Source: Sustainability in the Spotlight: Board ESG Oversight and Strategy, Diligent Institute and Spencer Stuart 8 DIRECTORS & BOARDS
Executive Candidates Require Diverse Boards A recent survey from theBoardlist, a marketplace of diverse talent for boards, sought to delineate what candidates for executive positions find most desirable in a company. The survey polled 200 executives and found that: • 85% find psychological safety within a company’s culture is either extremely important or very important when considering a position. • When an executive is thinking about joining a company, it is a benefit to feature a diverse board. Having a diverse board was seen as an important factor for 78% of executives, with over 34% believing board diversity was very important. • Of the executives polled, 36% reported declining an offer because of a lack of diversity at the leadership level. Those numbers rise even higher for Black/African-American (54%) and Hispanic/ Latino executives (50%). Source: theBoardlist Boards Seeking Out Diverse Thought and Backgrounds In Board Monitor U.S. 2022, Heidrick What’s different between first-time directors and their more experienced peers (%) & Struggles’ report on new directors brought into Fortune 500 boards in First-time public Experienced public 2021, it was found that the boards are board directors board directors continuing a trend that was started in late-2020: reaching out to diverse groups of directors to bring fresh insights and 43 Share of seats 57 perspectives into company stewardship. Experience • 43% of board seats were filled by first- time directors. 24 CEO 52 • 45% of seats were filled by women. 9 CFO 17 • An increase was recorded in the 10 COO 21 number of board members with sustainability and cybersecurity 23 Global head of unit 26 experience. 37 Other C-level 25 • In terms of racial and ethnic diversity, 26% of seats were held by Black Diversity (share of seats) directors, a steady number after the dramatic increase of 2020. But Asian/ 45 Women 45 Asian American and Hispanic/Latinx 31 Black directors 22 directors still find themselves woefully underrepresented at 9% and 6%, 12 Asian or Asian American directors 6 respectively. 5 Hispanic or Latinx directors 7 Source: Board Monitor U.S. 2022, Heidrick & Struggles ANNUAL REPORT 2022 9
BOARDBOOK ® www.directorsandboards.com Boardroom Reads Editorial Advisory Board Robert H. Rock, Chair Chair, MLR Holdings LLC; director, Quaker Houghton and Penn Mutual Collective Illusions: Norman R. Augustine Retired chairman and CEO, Conformity, Complicity and the Science of Why Lockheed Martin John Chidsey CEO, Subway Restaurants; director, Encompass Health, Norwegian Cruise Line Holdings We Make Bad Decisions Robert L. Dilenschneider Reviewed by Howard Brod Brownstein Chair, The Dilenschneider Group Inc. B Ann Korologos Former U.S. Secretary of Labor; director, ooks currently being recommended Such a book is Collective Illusions: Harman International, Michael Kors for corporate board members are Conformity, Complicity and the Science typically about emerging governance of Why We Make Bad Decisions by Todd Martin Lipton issues like ESG and DEI, and the board Rose (Hachette, 2022). Rose, a trained Founding partner of Wachtell, Lipton, Rosen & Katz member’s bookshelf is usually filled neuroscientist and former faculty member with deeper dives into topics like risk at Harvard Graduate School of Education, Indra Nooyi management and M&A. Rarely does a provides a detailed and interesting Former chair and CEO, PepsiCo; book come along that, while intended for analysis of the science behind how normal director, Amazon general readership, is also of particular human beings are affected by various Susan R. Salka interest for board members. types of biases and blind spots, which lead President and CEO, AMN Healthcare to bad decisions. From an evolutionary Services Inc. viewpoint, this raises the question of Anne Simpson why humans developed in this way. The Global head of sustainability, Franklin answer seems to lie in a larger social need Templeton being met, one of fitting in with the group, Jeffrey A. Sonnenfeld following what other people think or do Senior associate dean for leadership in order to avoid being the exception or studies, Lester Crown Professor in the suffer the embarrassment of being wrong. Practice of Management at Yale School Effective board governance benefits of Management; founder of the Chief Executive Leadership Institute from board members being healthily skeptical and establishing a board culture Gabrielle Sulzberger that does not squelch or disfavor differing Strategic adviser, Two Sigma Impact; viewpoints or challenging questions. Rose director, Mastercard and Brixmor Property Group points out that, in society, we learn not to be an exception from the herd, not to Maggie Wilderotter question “authority” and to implicitly trust CEO, Grand Reserve Inn; Former CEO, that whatever everyone else is doing must Frontier Communications; director, Costco, Lyft, Chobani, Hewlett Packard be OK. Therefore, it is not hard to envision Enterprise; chair, DocuSign a board dynamic that encourages a “go along to get along” mentality, which can 10 DIRECTORS & BOARDS
BOARDBOOK #CorpGov: What’s Trending lead to overlooking potentially important facts and avoiding further inquiry. The terms that Rose uses for the forms of bias he describes (conformity bias, copycat trap, etc.) have appeared elsewhere. However, his book cites extensive and varied research that shows repeatedly how we disregard our personal feelings about a topic in favor of how we believe others feel. Examples include research that asked people how they felt about certain issues, followed by how they believed others felt. Invariably, the arithmetic did not line up: If as many people really believed “A” instead of “B” (as they said they did individually), it would be impossible for the number of other people that they assume believe “B” to exist. This may explain why so often in history populations have accepted or gone along with positions that they individually believed to be wrong simply because they did not believe enough support existed for a different viewpoint. Why is this important to directors? Board members must avoid the risks of groupthink, which too often invades boards as well as management teams. Rose advocates developing an awareness that begins with oneself but can be expanded to the groups of which one is a part. This can address the preexisting inertia and momentum toward a given conclusion that should be questioned or proved. He refers to this as developing “personal congruence” and explains how it can be developed and strengthened within oneself and extended to the groups of which one is a part, such as a board of directors. Rose is a scientist and cites many research studies to illustrate his points. But his book is written for the general reader and is quite understandable to nonscientists. While many have heard about cognitive bias and related subjects, this book really illustrates in a completely understandable way how easily we as human beings overlook and ignore facts that should be the impetus for further inquiry and, possibly, further action. I can easily see board members experiencing a shift in their thinking and adopting Rose’s encouragement of self-awareness regarding societal forces that limit our thinking and action, and extending that learning to the boards on which they serve. Howard Brod Brownstein is president of The Brownstein Corporation, an M&A and turnaround management firm, and serves as an independent corporate board member for Merakey and P&F Industries Inc. ANNUAL REPORT 2022 11
BOARDBOOK Top Articles on www.DirectorsAndBoards.com Cybersecurity Is Essential to ESG and virtual experiences in lieu of in-person ones. Corporate Governance As COVID-19 spread throughout 2020 and Make cybersecurity part of your into 2021, more companies began including approach to ESG. digital transformation objectives in their overall business strategies. In a Harvard Business By Erica Vinish and Review study, 86% of those surveyed said their Adriana Villasenor W organizations accelerated digital transformation hile there may not be a C in TECH- during the pandemic; of those, 91% said their ESG, the increasingly digital organizations were planning to continue with landscape of business is proving SAVVINESS these efforts beyond the pandemic (“Digital that you can’t have a complete acceleration redefines the future of work,” appreciation of environmental, Harvard Business Review, Sept. 2, 2021). IN THE BOARDROOM Corporate boards are seeing a renewed focus social and corporate governance concerns without extensive Director technology knowledge is key on technology expertise as well, especially as knowledge and understanding of to company performance and growth. organizations face more technology-driven risks, cybersecurity. such as cybersecurity and privacy. As an example, By Carey Oven and Rich Penkoski the National Association of Corporate Directors W CYBERSECURITY’S ROLE IN hen the COVID-19 pandemic upended found in 2021 that 43% of S&P 500 company CORPORATE GOVERNANCE our lives in March 2020, little did we board directors mentioned their technology Environmental, social and corporate know that it would usher in a new wave of background in public disclosures (Aman Kidwai, governance concerns are top of digital transformation and technology adoption “Corporate boards are putting tech expertise mind for organizations and their for companies across nearly every industry. higher on their hiring wish list,” Fortune, Dec. stakeholders. Those stakeholders Suddenly, many office employees completed 21, 2021), compared with 34% in 2018. A 2021 are not just investors. Organizations their work from home and needed access report on U.S. boards compiled by Heidrick & have experienced an uptick in to tools and resources that enabled remote Struggles predicts that this trend will pick up ESG-related inquiries from clients, collaboration. Online grocery sales increased in 2022 as companies offer permanent hybrid employees, recruits, debt ratings exponentially as many shoppers looked for or fully remote workplace options (Heidrick agencies and the media. While ways to avoid crowded public spaces. Movies & Struggles, Board Monitor US 2021). https:// environmental and social topics are were brought straight to streaming platforms www.directorsandboards.com/articles/ front and center, there is a crucial and entertainment companies provided singletech-savviness-boardroom element that is being overlooked, and it carries significant risk if not properly addressed: cybersecurity. CEO Pay Records a one of the authors of the report (along with Traditional corporate governance Major Increase in 2021 fellow principal Joanna Czyzewski), says the is focused more on auditing significant increase in pay year over year came financials, board composition, Report finds bonus payouts bolstering as a bit of a surprise. shareholder rights, compliance CEO financial performance. By Bill Hayes “Our initial assumption prior to the research and business ethics. While A ccording to early proxy filers, 2021 was a bounce-back year for CEOs, with total pay recording an uptick of 19% and bonus payouts is that pay was going to be up from the prior year, since 2020 was so challenging because of the pandemic. But we were not anticipating these remain important areas for corporate consideration, failing to implement proper up nearly 75% from 2020. such a big bounce back in performance, which cybersecurity governance leaves Such were the findings of a recent led to higher actual bonus payouts.” organizations exposed, putting Compensation Advisory Partners report, Early For 2021, performance in areas such as their viability at risk. Depending Filers: Performance Bounced Back, CEO Pay revenue, earnings per share and pre-tax income on the industry, a cybersecurity Up. The report, which reviews CEO pay levels all saw increases. Revenue growth was up risk can cause significantly among 50 companies with fiscal years ending 17.1% among early filers, pre-tax income rose more damage than a social or between August and October 2021, also finds by 62.5% and earnings per share climbed environmental risk. Cybersecurity 90% of companies with a payout at or above by a whopping 71%, numbers that trump the incidents can permanently cripple targeted numbers and 50% of surveyed financial performance levels of 2018-2019, an organization. https://www. companies including ESG as a metric in CEO prior to the onset of the coronavirus pandemic. directorsandboards.com/articles/ incentive plan design. Lauren Peek, principal https://www.directorsandboards.com/articles/ singlecybersecurity-essential-esg- at Compensation Advisory Partners and singleceo-pay-records-major-increase-2021 and-corporate-governance 12 DIRECTORS & BOARDS
Passion is your parachute. Businesses don’t need wings to fly. It’s inspired leadership that takes them to new heights. KPMG is proud to congratulate members of Women Corporate Directors for being named 2022 Directors to Watch in recognition of their soaring business success. kpmg.com © 2021 KPMG LLP, a Delaware limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. NDP207913-1A
A WORLD OF RISK GEOPOLITICAL Directors should plan for risks in talent, supply chain, public health and more. BY ERIN ESSENMACHER T he notion that every company is a technology company became a popular idea over the past decade, as advancements in software, data analytics and artificial intelligence profoundly transformed the business landscape. Companies of all stripes are now coming to recognize that the same holds true when it comes to thinking globally. The past three years have provided a master class in how quickly events that were once consid- ered black swans can become a cascade of real-time risks that require a signif- icant shift in the approach to both company strategy and risk management. EVERY COMPANY IS A GLOBAL COMPANY Overlapping shockwaves of a worldwide pandemic, historic supply chain shortages and war in Europe have reinforced that companies of all sizes, across industries, are impacted by disruptions as far-flung as Wuhan or Kyiv. “The interconnectedness of the world’s economies is significant. This is true despite protective measures countries have taken, starting with the Great Financial Crisis and continuing through the US-China trade wars, COVID-19 lockdowns and the Ukraine conflict,” says Krishna Kumar, VP, international, at the RAND Corporation. “Supply chain risks that had started becoming evident during COVID-19 have been amplified by the conflict in Ukraine. It illustrates how events not exactly in our back- yard can cause serious disruptions to companies and societies.” He points out that while the disruption is most immediate for companies that fled Rus- sia either because of sanctions or public pressure, “other companies that do not directly have business in Russia and Ukraine are also impacted due to shortages and increasing prices.” 14 DIRECTORS & BOARDS
A WORLD OF RISK DISRUPTION Invades the Boardroom ANNUAL REPORT 2022 15
A WORLD OF RISK The need for a geopolitical-centric lens on risk is in many ways the result of con- BETSY ATKINS verging risk factors that have emerged over the past few decades, says James Lam, pres- BOARD MEMBER: WYNN LAS VEGAS, VOLVO ident of risk management firm James Lam CAR GROUP & Associates and a director for Recology Which major risk areas are public company boards preparing (where he serves as chair) and RiskLens. for at this time? “In the 1980s, we thought first and fore- Cybersecurity is a major risk area right now for public compa- most about financial risk. In the 1990s, ny boards. Perhaps it’s time to look at increasing the budget for companies started focusing more on op- cyber and adding external services to augment internal compa- erational risk. Then digital transforma- ny monitoring capabilities. Also think about rotating regular bou- tion meant companies were thinking more tique cyber penetration testing to mitigate risk. Another major deeply about strategic risk. Geopolitical challenge is attracting, engaging and retaining talent in a hybrid risk compounds and connects all these work environment. risks in a way that is very significant, and that I haven’t seen before.” What do you consider to be the best practices for identifying Russia’s invasion of Ukraine is the latest company risks before it is too late to prepare and the board crisis to reveal the compounding nature of is in crisis mode? global risk. “It underscores the increasing One of the best ways to think about company risk prepara- link between business and economics on tion is to have a meeting dedicated to reviewing what manage- the one hand, and geopolitics on the other,” ment identifies as their top ten risks. For example, if you were a says Kumar. “It means companies might restaurant company, your risks might include tainted food sup- have to pursue strategies that are as geopo- ply/food poisoning, loss of consumer credit card information, a litically savvy as they are business-savvy.” mass shooter onsite, etc. Go through the top ten risks and ask management what their plan is for each. One of the best exercis- FROM “JUST IN TIME” TO es is to ask the CEO and company spokesperson to go through “JUST IN CASE” social media and video practice sessions, actually recording and Even the boards of larger multinational practicing responses to risks. Identify your social media resourc- companies, which may already have geopo- es, along with traditional crises management consultants. litical risk firmly on their radar, have found they must seriously reconsider old assump- Are there potential risk areas you see coming down the line tions that no longer hold true. “I’m on a that boards should be keeping an eye on? Swedish board,” says Nora Denzel, who A less obvious but really impactful risk (especially longer-term) serves on the boards of Advanced Micro is the threat of new, more innovative startup interlopers. No- Devices, Ericsson, NortonLifeLock and body wants to wake up and find our they’re Blockbuster or SUSE. “Five years ago, we still believed that Borders. Purposefully request an outside-in look at new com- there was global trade. But then Xi Jinping petitive entrants and what different business models or go-to- came out with the China 2025 plan and it market channels are emerging. For example, although it may became really clear that the two big guys not be obvious now, how are you thinking about web 3.0 or the were drifting apart. The technical stan- metaverse and how this could possibly affect your business di- dards are bifurcating and now we have to rectly or in some adjacent way? What if the CEO is unexpected- think about what China wants. What does ly ill or has a personal crisis, or there are negative events sur- the U.S. want? And then try to make sure rounding your CEO and the CEO needs to be rapidly replaced? that we stay on the right side with both.” Who is the successor? How ready is your successor? Geopolitical shockwaves have also up- ended long-held views about supply chain risk. Over the past three decades, the focus 16 DIRECTORS & BOARDS
A WORLD OF RISK on “just in time” manufacturing emphasized OVERLAPPING RISKS efficiency as companies took advantage of The links between crit- SAM BRIGHT interconnected free trade to reduce surplus ical infrastructure and Member, board of inventory. The assumption that a lean supply geopolitical instability trustees, TIAA; advisory chain was a risk-mitigation best practice has underscore the complex, council member, The Smithsonian Institution; been suddenly — and painfully — turned on interconnected nature of chief product and its head. the risks most companies experience officer, Myrna Soto, who serves on the boards of face. This has also shown Upwork Consumers Energy, Spirit Airlines, TriNet, up acutely in the labor Popular Inc. and Headspace Health, has felt market. “We used to base NORA DENZEL the impact of supply disruption across her projects end-to-end in one Board member, board portfolio but says the multipliers of that country because it stream- Advanced Micro Devices, Ericsson, risk are felt most acutely in the energy space, a lined the workflow,” says NortonLifeLock, SUSE backbone of critical infrastructure. Denzel. “Now we realize “The production of energy requires a lot of the strategy of end-to-end heavy equipment that has components that are projects in one country manufactured all across the globe, so that has could give us single points become an area of risk that we are focusing on of failure if you have to va- KRISHNA KUMAR significantly. We look at timelines and time- cate an entire country.” Vice president, international, RAND tables for delivery because we can’t just say, The interconnected na- Corporation ‘Whoops, can’t do it.’ When you are providing ture of the global economy critical power services, it has to be done.” means that the knock-on Supply chain woes also mean companies effects of events around that considered efficiency as synonymous the world have big impacts with risk mitigation are taking a very differ- to talent risk here in the ent tack. “Now we’re willing to take on more U.S., too. “When you think JAMES LAM Board chair, Recology; capital allocation for financial bets that might about the pandemic and audit committee chair, not have 100% clear return, but we do it just the Great Resignation, the RiskLens; president, in case,” says Denzel. “We really looked very impact on talent and talent James Lam & Associates closely through the supply chain, identifying management is very sig- Inc. second sources or third sources. We’ve even nificant,” says Lam. “Vol- talked about whether to make sure it’s all untary turnover rates are sourced from America, because that’s about going up significantly, and MYRNA SOTO the only thing you can trust.” the employer/employee Board member, Delinea, Kumar recognizes this as well and urges cor- power balance has really Headspace Health, porate leaders to rethink investments in infra- shifted to the employees.” Popular Inc., Spirit Airlines, TriNet; founder structure based on inputs from a single source. For Soto, talent is the and CEO, Apogee “There is a company-level parallel to the large number one risk that keeps Executive Advisors LLC investment sunk into the Nord Stream pipe- her up at night. “If you line to transfer natural gas from Russia to Ger- look at the industries that many,” he says, referring to the construction I serve in, every single one project that gave Germany a direct line to of them has seen impacts Russian energy. In tying itself so fully to one from labor shortages. The airline is a great ex- country as its primary energy supplier, Germa- ample. Never in our wildest dreams would we ny has been boxed in, making it more difficult have thought that we would be faced with such for the country to respond as it would like to a significant labor challenge to the extent it has Russian aggression. a direct impact on the number of flights we can ANNUAL REPORT 2022 17
A WORLD OF RISK EFFECTIVE OVERSIGHT OF GLOBAL RISK: Six Key Questions Boards Should Ask N ow is a good time to revis- risk only in terms of potential losses shift. Sometimes people just adjust it risk assumptions with man- or negative events and not about the but don’t thoughtfully consider how agement. A robust dialogue upside opportunities or unexpected many clicks to the right or the left can ensure alignment between the variances that could impact the orga- that adjustment should be.” board and management and better nization? That’s limiting. What would position the company to handle the it look like if we thought about risk What are the future scenarios that next global crises. more broadly and deeply, given the could impact our business, and how business environment and the global are we planning for them now? How do we think about risk as a environment that we live in?” Lam suggests gaming out scenari- company? os together and then applying pre- It may seem basic, but risk is a broad Have emerging risks changed how mortems or backcasting on the neg- term that can be subjective. Make we think about risk appetite. If so, ative and positive scenarios, working sure your board and the manage- how and why? backwards from there. What are the ment team are clear, explicit and in- “I don’t know if any of us came underlying conditions and poten- tentional about what it means for through the pandemic with the same tial implications to the company? your company. James Lam suggests risk appetite that we had before,” What metrics should we put in place the following to facilitate the discus- says Nora Denzel. “I would defi- to monitor for these emerging risks? sion: “Do we think about risk in spe- nitely probe how that has changed What are the early-warning indica- cific risk types? Do we think about and ask if we feel good about that tors and strategies that we need to complete on a daily basis. Or take the energy “In the past, we just asked ‘What’s the impact?’ board: It used to be that the number of workers and ‘What’s the probability?’” says Denzel. in the sector was a result of the career opportu- “Five or ten years ago, if you had questioned nities provided to field workers who provided that approach by asking, ‘What if we have to a wide array of services for the country’s power vacate an entire country?,’ the board would infrastructure. That has changed, and we’re in a not have taken that seriously because the risk very competitive marketplace for talent. Now was low probability. That’s changed.” In other we’re talking about apprenticeship programs to words, old-school risk models are not sufficient get people into certain roles that support the to fully gauge potential threats in a new world energy company. That’s not something that was order where shocks don’t come neatly and se- on our radar in the same way six years ago.” quentially but are multiple, cascading and even overlapping. THE BENEFITS OF SCENARIO PLANNING “Risks don’t live in silos,” says Lam. “So in- The interconnectedness of talent and geopol- stead of thinking about risk in specific catego- itics underscores another shift in how boards ries, like strategic, financial, operational, geopo- must reevaluate risk oversight to meet the mo- litical and reputational, you have to think about ment. It is no longer enough to consider what risk scenarios. These scenarios would have a risk factors are at play. Now, boards must fun- confluence of different types of risk. So now damentally change how they think about risk. that we have Russia in Ukraine, what happens 18 DIRECTORS & BOARDS
A WORLD OF RISK put in place? Ask management what ing annually, should you consider a Does our company culture foster they would do to minimize downside more frequent cadence? flexibility, resilience and agility? risks: What would you do to control Krishna Kumar suggests boards unexpected variances? What would Are we using the right benchmarks? probe more on how the manage- you do to invest in upside opportuni- Managing through dynamic and un- ment team is preparing to become ties? What if more than one of these precedented risk calls for new strat- more resilient to shocks, while still scenarios happened simultaneously? egies. That includes how the com- staying flexible. Does the manage- “This is a critical part of the board’s pany measures itself against peers. ment team have a clear understand- role,” says Lam. “It is not always sec- For example, Denzel says that, rath- ing of their supply chains — not ond nature to management, which er than simply using industry peers, just on their immediate inputs but is focused on day-to-day operations. her technology boards have looked also those a level or two below? I think asking about these scenari- to industries that are more highly Are they sourcing cost-effective in- os and gaming them out together is regulated to gauge their own prog- puts? Are they becoming too risk- really important.” ress. “We didn’t have the risk sophis- averse and shunning global oppor- tication of a financial services firm,” tunities? Is the management team When did we last look into our con- says Denzel. “So, rather than go to paying enough attention to poten- trol systems? the other technology companies, we tial geopolitical ramifications of their This, says Denzel, is a critical part look at financial services companies investments? Has the board con- of the “verify” piece of the board’s and others that are highly regulated sidered the ramifications of various “trust but verify” mandate. Consider on how they do the balance sheet. risks through the lens of different how often your company discusses There’s a ton of things they do that stakeholders, and is the company risk and compliance at the full board we didn’t know. We may not adopt prepared to respond appropriately level. Is it more than a check-the-box all of them, but we definitely went to when crisis does impact one or all exercise? If it is currently happen- the better wheel maker.” of them? if China invades Taiwan? What kind of situation that are rooted in future states, including pre- would that be from a geopolitical business and mortems and backcasting.” supply chain perspective? That’s not risk-specif- Premortems are based on negative states ic, it’s really scenario-specific.” of the future that start with the end in mind. Denzel agrees. “We use more data visualiza- “Take a very dramatic negative scenario, like tion. It’s more nuanced. We used to only look at China invading Taiwan.” Lam explains. “You first-order effects. Now we look at first-, second- ask, ‘What are the conditions associated with or third-order effects. It used to be if a risk was that? What if we do nothing? Where would we low probability but high impact, we didn’t do be as an organization?’ From that future state, much with it. Now it’s more about digging into then look backwards and ask, ‘What are the the consequences.” conditions that would get us here?’ Internal All of this means moving from a reliance on conditions, external conditions, controllable basic tools, like risk assessments with probabili- variables, uncontrollable variables — and then ty and severity ratings, to more robust modeling map out the things to measure. What things that takes into consideration scenario-planning are we going to monitor and respond to help future states of the world, and the macroeco- mitigate those impacts? How does that impact nomic and business conditions for each. “Sce- our considerations for risk appetite, our risk nario planning is a good best practice.” says management capabilities and our capacity to Lam. “But it should be augmented with tools absorb potential losses?” ANNUAL REPORT 2022 19
A WORLD OF RISK JOYCE CACHO BOARD MEMBER: SUNRISE BANKS NA, WORLD BENCHMARKING ALLIANCE Which major risk areas are pub- lab where you’re on the other side I’ve looked at what employees see lic company boards preparing for looking through a glass window, as valuable to commit to being on a at this time? seeing how the experiment goes team. They’re voting with their feet. Climate change and the 500-page for another company, such as busi- They’re resigning. It’s on board di- document that the SEC released ness peers or an adjacent industry rectors to do less talking about with proposed rules, but that’s not in your supply chain. The compa- “We can’t find employees,” and the half of it. It is at the nexus of ny has been in that lab. Board di- look at the business model and climate change and people, and rectors who are asking for analy- the assumption that it’s a 20-year then how you address those in- sis of company data since March career that people are looking for. tegrated risks by putting in good 2020, from a strategic, “reset the The expectation employees have governance. To me, that’s the big- next normal” viewpoint, are di- of companies in 2022 is that they gest risk. It’s not climate change or aled in on their fiduciary account- are going to pay more than lip ser- employees or investors or commu- ability of duty of oversight. What vice to creating cultures that wel- nities or people in the streets. It’s was your share price then? What is come people who don’t look like a combination of any two of those your share price now? What vola- them. Today, creating a diverse, items, and then add to those risk tility did the share price see since equitable, belonging corporate (and opportunity) factors technolo- March 2020? Use that as a start- culture is a business imperative. If gy and the pace at which the land- ing point for preparing not only for you only have people who look like scape is changing. The risks are future public health pandemics, the historic majority of people who coming at companies faster. It’s but crisis response in a fast-paced, are in business and in the board- almost like a pitch that comes at business ecosystem and for other room, your product development a batter harder than expected. It industry-disruptive issues. is passive. Because you’re assum- comes with a need for board di- ing that somebody who doesn’t rectors to look at business critical Are there potential risk areas look like you, with your same in- issues in an integrative way. you see coming down the line come, with your same education, that boards should be keeping is going to consider your product What do you consider to be the an eye on? the way you consider the product, best practices for identifying Employee welfare: It refers to that and that’s the beginning of enter- company risks before it is too late whole area of people on the in- prise risk of driving business to prepare and the board is in cri- side – how you recruit them, forward with assumptions sis mode? how you retain them, how you that are outdated. Acknowledging the one million get them to express themselves people in the U.S. who died from as their whole selves. And truly COVID, and their families. There’s them being not assets, as you write nothing like having real data to be in your annual report, but assets as able to analyze. To me, it’s almost those who keep you up to date on like companies, and especially risks, on risk management, and public companies, have been in possible outcomes. Again, we’ve the lab for two-plus years. Not a had two years of a real-world lab. 20 DIRECTORS & BOARDS
A WORLD OF RISK Boards should also be careful not to get so stayed close to them. We gave them money if overwhelmed with the downsides of a fraught they needed it. Not just our people, but their global landscape that they forget the inter- families, pets and grandparents. We under- related nature of risk and opportunity. This, stand that if the family’s not settled down, your says Lam, is where the notion of backcasting worker isn’t going to be.” comes in. Backcasting is a strategic planning Sam Bright, a member of the board of trust- model that assists in envisioning what you ees at TIAA and chief product and experience want to achieve in the future, including step- officer at Upwork, credits Upwork’s strong ping stones toward getting to desired results, corporate culture with helping the company such as community engagement and forming secure the safety and livelihood of thousands a strong team. “Backcasting involves consid- of the company’s freelance talent and team ering positive states for the future, and then members. working backward to identify what it will take “As an organization, as a culture, we rallied in the present to get there. An example might around our shared values,” says Bright. “Things be a highly successful digital transformation like health and safety came first in considering leading to dramatic increases in growth and how our decisions would be judged with the value. So instead of focusing on the typical passage of time and taking into consideration three- or five-year plan, management starts the impact to all of our stakeholders.” Those with a desirable future state and then asks, shared values, coupled with the agility at the ‘How do we get here? What strategy and tal- core of Upwork’s business model, enabled the ent do we need? What investments would we company to move quickly to build support make? How do we fail faster? What risk appe- structures for their affected stakeholders, in- tite would we set?’” cluding accelerating access to payments, cre- Kumar also sees potential upside and be- ating check-in features for freelancers to easily lieves the current state of play is ripe for inno- and quickly let clients know about their safety vation. “While these factors may seem to cre- and work status, and establishing an option ate a perfect storm for companies, they are also for both employees and customers to donate an invitation to rethink strategies, strengthen directly to those affected, with no strings at- resilience and become more innovative in tached. production processes by using alternate input “There is a deep level of empathy embed- from alternate sources and seeking new mar- ded in our company and it caused people to kets for their products.” act in a really expeditious way. It reaffirmed that our team and our customer relationships CRISES REVEAL BOARD CHARACTER are strengthened by our shared purpose and Kumar’s point about creating more flexible values,” says Bright. “I think crises reveal you. strategies alludes to a critical risk factor that It was inspiring to see all the various func- existing models are less likely to capture. tions show up and leverage the resources at While in many ways U.S. businesses are still their disposal to make a difference for all of grappling with the aftereffects of the pan- our stakeholders. We are an innovative culture, demic, a picture is beginning to emerge of the we’re an empathic culture — and it really shows qualities that enabled organizational resil- through in moments of stress.” ■ ience. A common thread? Company cultures built on agility, innovation and people-cen- Erin Essenmacher is a board director and stra- tered values. tegic advisor. She spent nearly 10 years in exec- “Every company whose board I serve on utive leadership at the National Association of that had people in Ukraine, we helped them,” Corporate Directors, most recently as president says Denzel. “We helped evacuate them, we and chief strategy officer. ANNUAL REPORT 2022 21
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