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The Welsh Local Shop Report 2022 A report by the Association of Convenience Stores #LSRWales
Introduction Who we are
47,079 2,975 88%
There * of convenience have been in
25%
are
stores in Wales are the business for
independently owned more than 25 years
convenience stores of these stores The people who own and run stores are:
in mainland UK are in Wales
22% 43% White
80%
Wales has more shops per head than any other part of mainland UK 21% Female British
18% 18% Asian
14% or Asian
British
19%
There are almost 3,000 convenience stores
Why we are important
in Wales, providing essential groceries and
services to their customers, employing
57% Male Other 1%
£2.7bn total sales
over 25,000 people with local, flexible
jobs, and making a positive difference in 30 31 – 40 41 – 50 51 – 60 60+
or under
their communities. The Welsh Local Shop Source: ACS/Lumina Intelligence 2020 Source: ACS/Lumina Intelligence 2021.
*
Source: WRBM 2021
Report highlights the importance of these
stores and acts as a snapshot of the work Location
£619m in GVA
that retailers and colleagues have done
throughout the last year. The information in
this report is gathered from our own primary
research with independent and symbol 63%
Rural
SHOP
22%
Suburban
SHOP HAIRDRESSER
16%
Urban
COFFEE SHOP SHOP FASHION
group retailers, in addition to multiple and
cooperative businesses, and support from
25,000+ jobs
Source: Source: WRBM 2021
respected secondary sources. For more Neighbouring businesses
information about the wider UK convenience Isolated store
sector, please see ACS’ Local Shop Report 37% No other retail/service businesses close by.
2021 which is available at ACS.org.uk LOCAL SHOP
Located on a small parade
Investment 36% Up to five retail/service businesses close by.
£35m
LOCAL SHOP HAIRDRESSER BUTCHER
Over the last year,
convenience stores in in their businesses
Located on a larger parade or a high street
Wales have invested over 12% Up to 10 retail/service businesses close by.
67% of Refrigeration
PUB BANK COFFEE SHOP LOCAL SHOP FASHION PHARMACY RESTAURANT
Independents
is the most common Located on a main high street or within a city centre
area of investment 15% More than 10 retail/service businesses close by.
fund investments from own reserves (independents only)
CHARITY TAKEAWAY PUB BANK COFFEE SHOP LOCAL SHOP FASHION PHARMACY RESTAURANT HAIRDRESSER BETTING SPORTS
acs.org.uk • @ACS_Localshops 2 Source: ACS/Lumina Intelligence 2021 (independents only) 3 January 2022How we operate Our colleagues
25,000 jobs
Sales space (Independents only) Average opening hours
Convenience stores in
Wales provide over
54% Average opening hours
37%
13.3 12
Source: ACS/Lumina Intelligence 2021
Colleagues in the convenience sector are:
34% Own 7%Rent
66% Monday to Sunday
Saturday
70% 30%
1-999 sq. ft. 1,000-1,999 sq. ft. 2,000-3,000 sq. ft.
Premises ownership Source: ACS Colleague Survey 2021 (UK average)
Independents 21% 65% 14%
16-24 years old 25-60 years old Over 60
75% Own 25% Rent Source: ACS/Lumina Intelligence 2021
Hours worked
How independent retailers source their products
36% 42% 17% 6%
42%
I get all of my products
39%
I get some products
19%
I get all of my products 0-16 17-30 31-40 40+
delivered delivered and some from from a cash and carry hours hours hours hours
a cash and carry
Source: ACS/Lumina Intelligence 2021
Length of employment
18% 46% 16% 20%
14% 18% 7%
Majority of Roughly the Majority from a
products delivered same amount cash and carry
Less than one year One to five years Six to 10 years More than 10 years
Source: ACS Colleague Survey 2021
Employment of family members
Future plans
49% of retailers employ at least
one family member 51% of retailers employ
no family members 39% Same / similar role with my current employer 16% A job outside of the sector
14% 11%
14%
More senior role with my current employer Not working/retired
of retailers employ family only
8% Similar / more senior role with a different
employer in the same industry 11% Other
acs.org.uk • @ACS_Localshops 4 All data on this page – source: ACS/Lumina Intelligence 2021 (independents only) Source: ACS Colleague Survey 2021 (UK average) 5 January 2022The services and technology we offer Who we serve
83%
The percentage of stores in the Welsh convenience sector that provide each service is as follows: of independent retailers in
2
32
Wales engaged in some form of
community activity in the past year
7
18
25
46
82% 80% 77% 70% 48% 32% Most positive impact on the local area
Mobile phone Lottery Bill payment Cash back Free to use cash Parcel
top-up services machines collection point
30% 26% 26% 25% 24% 22% 1. Convenience stores 2. Post offices 3. Pharmacies
Post office Charged cash Local grocery Click and Click and Home news
machine delivery collect service collect services delivery
for groceries
Top three most essential services
Food service
48% 25% 23% 23% 20% 16% 16%
Customer In-store Food Hot food Microwave Food-to-go Serve over
operated coffee bakery preparation counter or for customers concession coffee
machine area/kitchen cabinet machine
1. Pharmacies 2. Post offices 3. Convenience stores
Source: ACS Community Barometer 2021
Technology Customers
47% drive to store...
The percentage of stores in the Welsh convenience Payment methods
sector that have each of the following are: The average customer in of shoppers in Wales
Mobile marketing
100% Cash Wales visits their local store
66% 12%
2.4
EPoS platform/
versus 42% UK average
loyalty scheme
DEBIT
95% Debit card
times
34% 10%
51
Store Digital shelf
Average age is:
website edge labels per week
CREDIT
93% Credit card
Power outlets/USB
27% In-store
Wi-Fi 6% ports for charging The average
customer devices
82% Contactless payment basket size is The average spend is
3.3
Ten
Pounds
Digital
22% 5% Self-service
£10.91
SAVE 30%
advertising
screens
checkouts
51% Mobile payment
Social media
items
85% of stores
have CCTV
41% 26% 19% 17% 11%
54% 46%
Facebook Twitter Instagram WhatsApp TikTok
acs.org.uk • @ACS_Localshops 6 Source: ACS/Lumina Intelligence 2020-2021 Source: Lumina Intelligence CTP 2021 7 January 2022Methodology
ACS Welsh Shop Report draws on data from the ACS Local Shop Community Barometer
Report 2021. Populus surveyed a nationally representative online sample of 1,075 UK
adults aged 18+, between 25th and 27th June 2021. Respondents were
New primary data for the Local Shop Report was undertaken by ACS in surveyed using a questionnaire designed by ACS.
the form of two surveys:
For more Community Barometer results please visit the ACS website or
1. Independent Retailer Survey – A sample of 2,420 independently email rosie.wiggins@acs.org.uk
owned convenience store businesses in the UK. ACS commissioned
Lumina Intelligence to aid in the design and delivery of the survey. ACS Voice of Local Shops
The survey was carried out over the phone by BCC Marketing between A quarterly telephone survey with a sample of 1,210 independent
31st May and 23rd July 2021. The telephone survey gathered responses retailers, covering the nine regions of England, along with Wales and
from unaffiliated independent convenience stores, independent forecourt Scotland. Welsh data refers specifically to 69 independent retailers
stores and independent stores that are part of a central buying or in Wales. The sample consists of unaffiliated, symbol group and
marketing group (known as ‘symbol’ groups). These are represented in forecourt independents which are represented in the survey in the same
the survey in the same proportion as they are represented in the market. proportion as they are in the market. Lumina Intelligence aid in the
The survey covers the nine regions of England, along with Wales and design and delivery of the survey.
Scotland. The data in the report refers specifically to 186 independent
respondents in Wales. ACS Investment Tracker – Data obtained in the form of two surveys:
ACS Voice of Local Shops survey – Questions are asked relating to the
2. Multiple Retailer Survey – ACS conducted an online/paper survey amount retailers have invested over the past quarter, what they have
of its multiple chain members. This survey was based on the questions invested in and how they have funded their investments.
asked in the Independent Retailer Survey, where relevant, to ensure
consistency and accuracy of results. This survey returned results relating Multiples Investment Tracker survey – A sample of over 2,000 multiple
to a sample of 6,200 stores. stores in the UK. Questions in the Multiple Investment Tracker survey
are based on the questions asked in the Voice of Local Shops survey,
The results of these two surveys have been collated and figures for where relevant, to ensure consistency of results.
independents and multiples have been combined according to the
proportion of stores in the market, in order to determine overall results The results of these two surveys are collated and combined according to
for the sector. the proportion of independent and multiple stores in the sector. The ACS
Investment Tracker is completed every quarter and an average has been
William Reed Business Media (WRBM) – Store numbers and sector data taken across the latest four quarters (February 2021 to November 2021).
WRBM continually updates data through re-registering customers
thereby adding changed recipients, closures and new stores. This is ACS Colleague Survey
through postal, telephone research, online delivery and events, plus the An online and paper survey with a sample of 7,403 staff working
ongoing work of the editorial teams on its brands Convenience Store, within the convenience sector. The fieldwork was conducted between
Forecourt Trader and The Grocer. 4th January to 19th February 2021. The data in this report excludes store
managers and refers to a sample of 251 colleagues. Store managers
Convenience Tracking Programme 2021 – Lumina Intelligence have been excluded from the analysis to be consistent with previous
This programme is a survey of over 20,000 convenience shoppers reports. For more Colleague Survey results please visit the ACS website
conducted at the ‘moment of truth’ in store. or email rosie.wiggins@acs.org.uk
Acknowledgements
This report would not have been possible
without the support of a number of
industry and research organisations that
have helped by providing data. These
sources are referenced alongside the
relevant sections of the report, and those
organisations are:
Contacts
For more details on this report, contact
Rosie Wiggins via email at rosie.wiggins@acs.org.uk
For more details on ACS: Visit: www.acs.org.uk Call: 01252 515001
Follow us on Twitter: @ACS_Localshops
#LSRWales
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