Pet Products & Services: United States Freedonia Focus Reports - The Freedonia Group
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Freedonia Focus Reports
US Collection
Pet Products & Services:
United States
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CTable of Contents
1. Highlights 4
2. Market Overview 5
Market Trends 5
Market Shares by Animal Type 6
Historical & Projected Channel Share Shifts 7
Retail Channel Pet Food & Treats 7
Veterinary Services 8
Retail Channel Pet Supplies 9
Non-Medical Petcare Services 9
Assessing Coronavirus Pandemic Impacts on the Pet Industry 11
Market Opportunities 12
Opportunities Despite the Coronavirus Pandemic 12
Pets as Family as Pet Population Driver 12
E-Commerce 12
Veterinary Telemedicine & Back-Office Systems 13
Private Label 13
Lower Cost Pet Healthcare 14
The Veterinary Sector 14
Pet Tech 14
Pet Medications 15
CBD 15
Pet Food: Rethinking Superpremium 15
DCM Controversy Spurs Interest in Grain-Free Pet Food Alternatives Including
Grain-Inclusive & Limited Ingredient Recipes 16
Science-Based & Veterinary Diets 17
Subscription-Based Products & Services 17
Focus on Felines 17
Cause Marketing, Sustainability, Animal Welfare 18
“Pet Effect” as Pet Population Driver 18
Lower-Income Households 18
Retail Trends 19
Impact of Coronavirus Pandemic 19
“Omnimarket” Competition 19
E-Commerce Remixes Retail 19
Retail Channel Overview 20
Pet Superstores Are the Most Vulnerable to Online Incursion 20
Pet Products & Services: United States 1
©2020 The Freedonia Group. All rights reserved.Table of Contents (continued)
Pet Food Subscription & Auto-Replenishment Programs 21
Leading E-Tailers Setting Their Sights on Pet Medications 21
Pet Ownership Trends 22
Impact of Coronavirus Pandemic 22
56% of Households Keep Pets 22
The Decade of the Dog 23
Pet Cross-Ownership Rates 23
3. Industry Structure 24
Industry Trends 24
Impact of Coronavirus Pandemic 24
Leading Pet Product Marketers & Brands 24
Pet Food 25
Non-Food Pet Supplies 26
Leading Veterinary & Non-Medical Pet Service Operators 26
4. About This Report 27
Scope 27
Sources 27
Industry Codes 29
Resources 30
Pet Products & Services: United States 2
©2020 The Freedonia Group. All rights reserved.List of Tables & Figures
Figure 1 | Key Trends in the US Pet Product & Service Market, 2019 – 2024 4
Figure 2 | US Pet Product & Service Retail Sales by Category, 2014 – 2024 (US$ bil) 5
Table 1 | US Pet Product & Service Retail Sales by Category, 2014 – 2024 (US$ bil) 5
Figure 3 | US Pet Product & Service Retail Sales by Category, 2014 – 2024 (%) 6
Table 2 | US Modeling of Projected Shifts in Retail Channel Shares of US Pet Product
Sales, 2019 – 2024 (%) 7
Table 3 | US Retail Channel Sales of Pet Products by Channel Classification, 2018 vs.
2019 (US$ mil & % share) 20
Table 4 | US Ownership Rates for Pets by Type, 2009 – 2019 (% of hshlds) 23
Table 5 | US Hshld Base for Ownership of Pets by Type, 2009 – 2019 (mil) 23
Table 6 | Selected Suppliers to the US Pet Product & Service Market 25
Table 7 | NAICS & SIC Codes Related to Pet Products & Services 29
Pet Products & Services: United States 3
©2020 The Freedonia Group. All rights reserved.About This Report
Scope
This report forecasts US pet product and service retail sales in nominal US dollars for 2020-
2024. To illustrate historical trends, total retail sales and the various segments are
provided in annual series from 2014 to 2019. Total demand is segmented by category in
terms of:
• retail channel pet food and treats
• veterinary services
• retail channel pet supplies
• non-medical pet services
Freedonia quantifies trends in various measures of growth and volatility. Growth (or
decline) expressed as an average annual growth rate (AAGR) is the least squares growth
rate, which takes into account all available datapoints over a period. The volatility of
datapoints around a least squares growth trend over time is expressed via the coefficient of
determination, or r2. The most stable data series relative to the trend carries an r2 value of
1.0; the most volatile – 0.0. Growth calculated as a compound annual growth rate (CAGR)
employs, by definition, only the first and last datapoints over a period. The CAGR is used to
describe forecast growth, defined as the expected trend beginning in the base year and
ending in the forecast year. Readers are encouraged to consider historical volatility when
assessing particular annual values along the forecast trend, including in the forecast year.
A full outline of report items by page is available in the Table of Contents.
Sources
Pet Products & Services: United States (FF95047) is based on U.S. Pet Market Outlook, 2020-
2021, a comprehensive industry study published by Packaged Facts. The information
contained in that report was obtained from primary and secondary research. Primary
research included national online consumer polls of US adult pet owners (age 18+)
conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and
attitudes regarding pet products and services. With sample sizes of approximately 1,000
pet owners, these surveys are based on national online research panels that are census
representative on the primary demographic measures of age, gender, geographic region,
race/ethnicity, and household income. The surveys used in this report were conducted
between February 2019 and March 2020.
Our primary research also included interviews with pet market experts; participation in
pet industry events including the American Pet Products Association’s Global Pet Expos
Pet Products & Services: United States 27
©2020 The Freedonia Group. All rights reserved.About This Report (2004-2020) and Petfood Industry/Watt Publishing’s Petfood Forums (2004-2019); on-site examination of retail and service provider venues; and internet canvassing, including blogs. Secondary research included information- and data-gathering from consumer, business, and trade publications; company profiles in trade and consumer publications; and information culled from Packaged Facts’ extensive pet market research database and report collection. Estimates of market size and company performance were based on reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from sources such as IRI and Nielsen, surveys of independent and chain pet store retailers; government data including US Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources. Our analysis of pet ownership trends primarily relies on cross-tabulations of MRI-Simmons (Simmons) National Consumer Surveys. On an ongoing basis, Simmons conducts booklet- based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross- section of the US population. These Simmons surveys allow for detailed consumer profiles across various markets and product categories. This report draws primarily on the Simmons Fall 2019 release, which is based on 10,025 dog owners, 5,844 cat owners, and 2,806 other pet owners. To highlight consumer patterns, an index system calibrates consumer behavior by a given segment of the population, compared with the population as a whole. For example, if a given type of pet is owned by 10% of the overall adult population, but by 20% of adults age 18-24, the 18- to 24-year-old segment indexes at 200, or twice the average rate. Generally speaking, Packaged Facts considers indexes of 120 or higher to be significantly above average. Specific sources and additional resources are listed in the Resources section of this publication for reference and to facilitate further research. Pet Products & Services: United States 28 ©2020 The Freedonia Group. All rights reserved.
About This Report
Industry Codes
Table 7 | NAICS & SIC Codes Related to Pet Products & Services
NAICS/SCIAN 2017 SIC
North American Industry Classification System Standard Industrial Classification
311111 Dog and Cat Food Mfg 0742 Veterinary Services for Animal Specialties
311119 Other Animal Food Mfg 0752 Animal Specialty Services, Except Veterinary
424990 Other Miscellaneous Nondurable Goods 2047 Dog and Cat Food
Merchant Wholesalers
453910 Pet and Pet Supplies Stores 2048 Prepared Feed and Feed Ingredients for
Animals and Fowls, except Dogs and Cats
541940 Veterinary Services 5149 Groceries and Related Products, NEC
812910 Pet Care (except Veterinary) Services 5199 Nondurable Goods, NEC
5999 Miscellaneous Retail Stores, NEC
Source: US Census Bureau
Copyright & Licensing
The full report is protected by copyright laws of the United States of America and
international treaties. The entire contents of the publication are copyrighted by The
Freedonia Group.
Pet Products & Services: United States 29
©2020 The Freedonia Group. All rights reserved.About This Report Resources Packaged Facts Pet Industry Outlook: Veterinary Services and Pet Product Retailing Pet Litter, Clean-Up, and Odor Control: U.S. Market Trends and Opportunities Pet Medications in the U.S. Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets Pet Supplements in the U.S. U.S. Pet Market Outlook, 2020-2021 Veterinary Services in the U.S.: Competing for the Pet Care Customer The Freedonia Group Freedonia Industry Studies Cannabis Growing Market Converted Flexible Packaging Global E-Commerce Global E-Commerce Packaging Global Housing Retail-Ready Packaging Freedonia Focus Reports Cannabis Production: United States Demographics: United States Durable Petcare Products: United States E-Commerce: United States Pet Clean-Up & Odor-Control Products: United States Pet Food: United States Pet Insurance: United States Pet Medications: United States Pet Oral Care: United States Pet Supplements: United States Pet Treats & Chews: United States Freedonia Custom Research Trade Publications Pet Age Pet Business Petfood Industry Pet Product News International Veterinary Practice News Pet Products & Services: United States 30 ©2020 The Freedonia Group. All rights reserved.
About This Report Agencies & Associations American Animal Hospital Association American Kennel Club American Pet Products Association American Veterinary Medical Association Association of American Feed Control Officials Bureau of Labor Statistics – Consumer Expenditure Survey National Animal Supplement Council North American Pet Health Insurance Association United States Census Bureau United States Food and Drug Administration World Pet Association Pet Products & Services: United States 31 ©2020 The Freedonia Group. All rights reserved.
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