The Ultimate Roller - Window Furnishings Australia
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W FA
I S S U E 80 S E P T EMB ER 2021
The Ultimate Roller.
Blinds
S E P T E MB E R 2 0 2 1
by Peter Meyer
HANDMADE IN AUSTRALIA
IS S U E 8 0
ONLINE VIDEO MARKETING | C U R TA I N FA B R I C S | INDUSTRY COVID-19 RESPONSE
WE are getting GREENER and Even more Sustainable
Wilson Fabrics has been manufacturing blind and drapery fabrics for the Australian and International
markets for over 95 years. We take our responsibility to source & manufacture products both Ethically &
Ecologically to the highest standards that we hold & our customer's expectations. We are always looking for
new ways to improve our processes to minimize our carbon footprint.
We are pleased to announce that Wilson Fabrics is now GREENGUARD accredited. Our Eco-Friendly
fabrics are manufactured in Australia, made from materials that do not harm nature and are produced with
sustainable practices, such as low emission of pollutants that contribute to improving indoor air quality. We
believe in saving the environment by applying all the necessary Ecological methods as well as a
commitment to Sustainability, Economy, Society and the Environment.
Order your samples: sales@wilsonfabrics.com.au
wilsonfabrics.com.au
Scan the QR Code to know more
about GREENGUARD certification
ISSUE 80 | SEPT 2021
Blinds By Peter Meyer
32
W FA
I SSU E 8 0 SEP TEM B ER 2 0 2 1
B LIN D S B Y PETER ME Y E R
C OMES OF A G E
The Ultimate Roller.
Blinds by Peter Meyer continues to evolve as a heritage business with its eye on the
future, built on a close understanding of its customer base. The company’s acquisition
Blinds
of Silent Gliss has initiated a series of product innovations, while the legacy business
SE PT E M BE R 2 0 2 1
by Peter Meyer
HANDMADE IN AUSTRALIA
continues to meet market demand with new differentiated releases.
ISSUE 8 0
ONLINE VIDEO MARKETING | C U R TA I N FA B R I C S | INDUSTRY COVID-19 RESPONSE
20 PRODUCT NEWS A run-down of the latest Window Furnishings product news
40 THE FUTURE IS NOW IN HOME
AUTOMATION
66 ALL SYSTEMS GO
WFA spoke to leading suppliers about innovations
A connected home is no longer a futuristic concept saved in awning systems, being released to meet growing
for the silver screen. So what are the implications for demand, as homeowners invest in their outdoor spaces.
window coverings? WFA reports.
50 AWNING FABRICS REPORT
Continued focus on time spent at home has seen the
78 NEW OPENINGS FOR DRAPERY
The renaissance of home life resulting from the pandemic
awning fabrics market evolve into new, more sophisticated means good business for the curtain trade, with new
product options, with suppliers reporting fundamental coordinated offerings emerging from key suppliers. WFA
shifts in how fabrics work in the home and even the colour reports.
palettes coming on stream. WFA reports.
86 VIDEO MARKETING SUPERCHARGED
60 LOCKDOWNS BITE HARD ON INDUSTRY BY PANDEMIC
The prolonged lockdown in Sydney and snap lockdowns The coronavirus pandemic has accelerated digital trends
elsewhere around the country are playing havoc with the with 75% of Australians conducting some form of online
window furnishings industry. WFA spoke to several retailers shopping last year, as reported by We Are Social.
and wholesalers about how they have dealt with the
complex business restrictions.
PA G E 0 1
W E L C O M E editor & publisher
James Boston
associate editor
Belinda Smart
business development manager
Liana Treadwell
art director
Kate Noseda
Rizla Herdaru
print
Southern Colour
editorial submissions
james@bostonpublishing.com.au
JAMESBOSTON front cover image
Blinds By Peter Meyer
Editor & Publisher
Who would have thought that I’d be writing about to get vaccinated. Whilst some wish it mandatory, head office
vaccines in a window furnishings magazine? Or almost all think that it should be mandatory for Level 1, 23 Manton Road Oakleigh
mandating vaccinations of staff in the workplace? their staff to disclose whether or not they are South Vic 3167
But, here we are, 18 months in to the pandemic vaccinated. I too feel this is the very minimum
and it’s now a race to the magical number of that customers should know about staff who are telephone
80% fully vaccinated in order to restore some entering their premises, and if they do not find 1300 838 280
semblance of normality. This will not be the end themselves welcome this may help change their
of coronavirus unfortunately, we will be living with tune about their vaccination status. wfaus.com.au
this virus and its variants for a long time to come.
But the sacrifices made by all of us in this country, OK, enough about vaccines. We have a bumper
particularly those who have gone through long 96 pages (mostly window furnishing themed) for
lockdowns, have meant that we have given the you this issue with massive features on home
elderly, the immune suppressed and those with automation, awning systems, awning fabrics and
underlying health conditions a fighting chance curtain fabrics. We also say farewell to one of
against this horrible virus; something that other the legends of industry Vito Fortunato (page 38)
countries did not have the chance to do, or in one of the dynamic duo that built Vertilux into
some cases, chose not to. the company it is today. Vito is retiring at the end
of the year and I luckily spent a couple of hours
This edition we could not overlook the elephants in between lockdowns, chatting with him about
in the room. Prolonged lockdowns in NSW and his career and story. A true innovator and canny
Victoria have made life, and work, incredibly businessman, his impact will be left on this industry
difficult. As I have said before in this column, this long after he heads to his well-earned retirement.
industry can count itself lucky to have benefitted
from the “covid-bump” in sales, but if you are
unable to work due to restrictions, no amount
of forward sales is going to help you. From
overflowing warehouses, to managing almost
normal demand with 30-69% of your workforce out Printed by Southern Impact.
The printer and paper used to produce this publication have
(see Page 60), businesses are doing it hard, with Forest Stewardship Council® (FSC®) and ISO 14001 environmental
certification. FSC® is a Chain of Custody (COC) process.
almost daily changes to rules adding to the stress. This publication is printed using vegetable based soy inks.
And then we get back to vaccines. We spoke to a
lot of people about vaccination of staff (see page
64) and the challenges of convincing the workforce
Window Furnishings Australia is a
publication of Boston Publishing Pty Ltd
PA G E 0 2 | w f a us. c o m. au
THE FUTURE IS HERE
“Hey Google…
open the blinds! ”
Voice control is the new frontier to drive
consumer demand. The Motolux “UFO Hub”
allows you to operate all Motolux blind and
curtain motors using simple voice control
with either Google Home or Amazon Alexa.
Or, you can operate all devices from
anywhere in the world with a quick tap on
your smartphone or tablet. It’s that simple.
Only at blindware.com.au
BLINDWARE PTY LTD UNIT 1, 3 DUNLOP COURT BAYSWATER VIC 3153 AUSTRALIA
P: (03) 9876 0400 F: (03) 9720 2746 E: SALES@BLINDWARE.COM.AU
Enhance your client’s outdoor space with MaestriaTM 50 RTS Designed to motorise all types of external screens, the MaestriaTM 50 RTS boasts innovative features: • Smart obstacle detection to prevent damage • Automatic limit setting for perfect limit position • Auto-learning function to ensure fabric self- tensioning Contact Somfy to discuss how our range of internal and external automation solutions can add value to your business. somfy.com.au 1800 076 639
Luxaflex® is a registered trade mark of Hunter Douglas Limited [ABN 98 009 675 709]
PA G E 0 8 | w f a u s . c o m . a u
N E W S
S O MFY OPE N S
VIRTU AL SH OWR OOM
Somfy has opened a virtual well-equipped to handle virtual The window coverings will move using them in person.
showroom targeting end-users. consultations. to the selected position in real-
time while listing the benefits of “They can choose from a list of
“As a global leader, Somfy “End-users have been motorisation including natural voice commands or even use
has always been proactive in spending a lot of time at home, light management, convenience, the ‘my’ button on the remote to
developing innovative solutions considering updates to their energy savings and centralised immediately halt movement.
that take big leaps into the home and investing holiday control with a connected home.
digital future. Understanding money into home improvements “All the information they require
the full potential that digital instead. “We are thrilled to empower is at their fingertips and once
technologies hold, Somfy’s end-users to take their online they’ve completed their research,
focus has been on driving the “With the combination of the research one step further with they can easily make an enquiry
digitalisation of our value chain home improvement boom and our virtual showroom,” said Ladu. and set up an appointment with
and core businesses.” online research more prevalent their local Somfy Expert.”
than ever, we have now taken the “The operation of the products
“Google Search trends next step and created a solution is seamless and the controls work Visit Somfy’s Virtual Showroom at
showed that during the perfectly catered to end-users.” just like they would if they were showroom.somfy.com.au
peak of the lockdowns
across Australia, searches for Somfy has launched its virtual
‘virtual consultations’ were showroom giving end-users the
trending upwards,” revealed ability to view and interact with a
Somfy Oceania’s Marketing range of internal solutions right
Communications Manager Mary from the comfort of their home.
Ladu.
Users can browse motorised
“Last year, we decided to roller blinds, Roman blinds, and
capitalise on that, not only in curtains, and choose to control
terms of our own marketing them with a Situo remote,
but by supporting our Somfy Connexoon Window RTS or voice
Experts to ensure they were control.
PA G E 2 0 | w f a u s . c o m . a uINNOVATION
RELIABILITY
QUALITY
DUOWELD™
Now Rolling off the production line
The long anticipated all
Australian Made DuoWeld
has begun shipping off
the production line, with
customers in almost every
state enjoying the benefits.
With a huge 6.4mt of usable Scan here to watch
a video of the
welding capacity and a welder in action
Patented dual weld system which allows you to switch easily between a 10mm and
20mm wide weld at the push of a button. This is your one stop welding solution.
The ability to securely hold all the different types of kedars and zips required to make
all the common external products also firmly puts this welder in a field of its own.
Simply select the type of kedar or zip on the and the offset on the touch screen and
the kedar/zip is held firm and in the correct position for the perfect weld.
Each program can be saved and recalled easily for different
welds. The system also incorporates easy to use pop-up
guides for making 10mm and 20mm overlap joins effortless
and simple for any operator. All these features come
together to provide a simple, operator friendly
machine which gives consistent results.
Give us a call to arranage a demonstration. PH : 1300 556 851
sales@ultracut-industries.com.au
PA G E 2 1N E W S
ACQUISITION SETS
INDUSTRY STALWART
ON GROWTH PATH
The Curtain Hardware and protecting the existing wealth of experience and “What does this mean for us?”
Company and Trax West legacy of the business.” knowledge to improve on the “The Curtain Hardware
have been sold to Curtain foundations built over the last Company and Trax West will
Hardware Australia, part of “What does this mean for decade,” said Hind. “Steve has continue to operate as normal.
Venture Growth Partners our customers?” held Chief Executive positions All staff have been retained by
(VGP), a growth investment On a day-to-day, it’s business in a number of businesses, Curtain Hardware Australia and
firm. as usual for the time being, managing companies with over we will continue to operate out
only now we have new 100 staff and $100 million in of the same premises.”
Collectively the VGP team resources and capabilities to revenue.”
have advised, owned and continue driving value for our “Curtain Hardware Australia’s
operated hundreds of small customers. Hind said the companies would concurrent acquisition of
businesses ranging from start- We will reach out in due course both The Curtain Hardware
ups to ASX listed companies. Key details of the transition contact its industry colleagues Company and Trax West who
include that Lance Hind to arrange an introduction to are both members of the
Lance Hind of The Curtain and Stuart and Tara Thomas Saboune “and to find out how we Oslo Group, has the vision
Hardware Company told WFA will continue to work in can further help your business. It of growing the combined
the purchased companies the business for the next is disappointing that COVID-19 business into a national player
commenced discussions with six months and will retain prevents us from visiting you in that can offer more value to its
VGP at the start of the year a residual interest in the person at this time.” customers.”
and, he says; “It became business.
evident that they have the
energy, skills and experience Steve Saboune will take over
to take the business to the Lance Hind’s role as Managing
next level, whilst maintaining Director. “Steve brings a
PA G E 2 2 | w f a u s . c o m . a uSoltis
Blinds | Awnings | Pergolas
Soltis Perform 92 (Blind) & Soltis Proof 502v2 (Shade Sail) Soltis Harmony 88 (Blind) & Flexlight Classic 602 (Roof )
Précontraint®
Through Précontraint®, we produce flexible composite materials, using a high-tenacity polyester base cloth.
By keeping both warp and weft under tension throughout the entire production cycle, we can achieve an
outstandingly smooth surface.
This tense grid allows for the application of a thick, smooth solar protective coating and a dirt-resistant surface
treatment resulting in a dimensionally stable, light, thin yet super strong material that is easy to clean, retains its
shape and provides superior heat protection.
Soltis Horizon 86 Soltis Master 99 Alu Backed
www.sergeferrari.com.au
Rainbow Shade distributes the Serge Ferrari Tensile
Architecture, Modular Structure and Soltis Solar
Protection ranges across Australia. For over 25 years,
MADE IN
Rainbow Shade has been supplying high quality
EUROPE solar protection fabrics suitable for use in residential
and commercial shade structure installations.
PA G E 2 3
Greenguard Gold European Made 10 Year Warranty Contact 07 5580 5366, orders@rainbowshade.com.au or visit www.rainbowshade.com.au.N E W S NEW ROLLER BLIND SYSTEM FROM SCOTT FREE Scott Free has released Ultra 2.0, which it describes as offering a more comprehensive suite of components for roller blinds. “We have re-released our system and it now encompasses more flexibility in the one system. Complemented in our Ultra 2.0 system are the 38mm 1:1 and 45mm 1:1.5 drive units, three stage spring loaded idle ends, the centrepieces of our system, with bracket cover options if required.” “Splines, tapes and child safety components are available across multiple widths and styles, completing the package of components for our system.” “Ultra 2.0 gives our clients a one- stop option for everyday roller blind solutions, supported every day by Scott Free, your industry partner.” www.scottfreeaust.com.au
N E W S
H E LP FUL I N STA L L ATION
AP P FR O M SO MFY
Somfy has launched Help HOW HELP ME carbon footprint by over 30 installation information within the
Me by Somfy, a new app to BY SOMFY WORKS million sheets of paper every app even easier.”
support installers. 1. Choose the situation you year!
are working on in the field: The Help Me by Somfy app can
“At Somfy, we’re committed to initialisation, upgrade and fine “The new short guide manuals be downloaded on the Apple
bringing our customers product tuning, or troubleshooting. now fit on a single page and are App or Google Play store.
innovation, quality assurance, illustrated, also featuring a handy
and systems for sustainable 2. Select the end product QR code to make accessing www.somfy.com.au
growth,” said Somfy Oceania’s application (interior blinds,
Product Marketing Executive, curtains, awnings, roller
Nicki Beggs. shutters, etc), the control
method (hand-held remote or
“That’s why we’re excited switch) and the motor you are
to present the new Help Me installing.
by Somfy application, now
available on the Apple App 3. In just a few simple clicks, you
and Google Play stores. are presented with copious
amounts of easy-to-follow
“We understand that for visual step-by-step instructions
a professional installer, to get the job done right the
each worksite and each first time.
configuration is different,
presenting varied challenges To support installers further, the
and requiring installers to application allows users to add
adapt and troubleshoot on frequently used instructions to
the go. their own personalised ‘favourites
library’ in just one click!
“Somfy has recognised that
need and created Help Me Help Me by Somfy is backed
by Somfy for those unique by two additional services: a
situations.” short guide included within the
motor or control’s packaging and
The Help Me by Somfy Somfy.info – an online resource
application is a pragmatic where you can download the
tool with easy-to-follow, visual full installation guide. No more
step-by-step instructions; lengthy paper manuals inside
available at any time of the the product packaging means
day in 35 languages. The app professional installers are better
is accessible with or without equipped and more efficient than
internet connection, giving ever before.
installers information wherever
they go. “Better still, the application
means we are also reducing
The application includes paper waste,” added Beggs.
instructions and
troubleshooting tips for 29 “The digitalisation of our
Somfy products in 17 end instruction manuals helps us
product applications with move closer to our dream of
varied operations for control in being more environmentally
countless configurations. sustainable by reducing our
PA G E 2 6 | w f a u s . c o m . a uPA G E 2 7
N E W S
W I L SO N
FAB RI CS NO W
GREENGUA RD
ACCREDI T ED
Wilson Fabrics has gained that do not harm nature and organic compounds into indoor ensuring consistent supply
Greenguard accreditation, are produced using sustainable environment. of quality whilst supporting
signifying the company’s practices, which helps improve Australian jobs and the
commitment to emissions and the environment.” “Wilson Fabrics is mindful of economy.
pollution reduction. our responsibilities for the
“Through being ecologically environment and we believe • All Greenguard Certified
Peta Fitzgibbon, Wilson Fabrics aware of the environment, we in saving the environment products have undergone
General Manager, told WFA; “We have earned UL’s Greenguard by applying all the necessary a strict program of
take our responsibility seriously, Certification, meaning it is ecological methods as well as unbiased testing in the
to source and manufacture certified to be low-emitting and our commitment to sustainability, UL Labs, where they are
products both ethically and contributes to improved indoor the economy, society and the monitored for emissions
ecologically to our own highest air quality.” environment,” said Fitzgibbon of more than 10,000
standards, as well as our individual volatile organic
customers’ expectations.” Recognised and referenced She confirmed features compounds.
by over 400 codes, rating contributing to Wilson Fabrics’
“We’re thrilled to announce systems, and procurement Greenguard accreditation • Wilson Fabrics products
Wilson Fabrics is now policies worldwide, Greenguard include: are PVC and lead free –
Greenguard accredited. Our Certification requires that better for the environment
Eco-Friendly Fabrics are products meet some of the • All blockout and translucent and better for customers.
manufactured in Australia, world’s most rigorous standards blind and drapery fabrics are
made from natural materials for low emissions of volatile manufactured in Australia, www.wilsonfabrics.com.au
KOR EA N W I N D O W
CO VE RI N G S C O MPA N I ES
ANNOU NCE ME R G E R
On 8 June 2021 South Korean innovative company under fabric for the window product portfolios, better serving
companies Nakyung Co., Ltd. the Anywin brand pursuing covering industry. our customers.”
and Alkenz Co., Ltd. merged perfection in natural shades.”
to form a single company, NK A statement from the newly The individual companies
Alkenz Co., Ltd. Alkenz, which was merged company, NK websites will remain in use until
established in 1999, is a Alkenz, said; “We firmly further notice.
Founded in 2007, Nakyung is sustainable supplier of the believe this will enable us to
described as “an active and Sunshadow solar-screen complement mutual existing
PA G E 2 8 | w f a u s . c o m . a uPA G E 2 9
Alpha Awning Series
Stylish, Robust & Energy Efficient
Designed in Australia, the Alpha Awning Series is a modern awning
system suited to all exterior buildings.
Did you 1. Awning Style
Mix and match the awning styles
2. Headbox Options
Choose from a closed headbox, open
know?
whilst still maintaining a consistent headbox or open roller depending
appearance for your home. You can on the application and weather
pick from six different awning styles conditions. For example, a closed
All 6 awning styles within including: headbox keeps the fabric clean from
the series including Alpha M - Alpha M Awnings rain, UV and dirt enhancing longevity
have a uniform appearance - Side Retention System while an open headbox increases air
circulation minimising heat build up.
irrespective of which - Cable Guide Awnings
awning style you choose. - Straight Drop Awnings
Personalise the perfect - Pivot Arm Awnings
awning to suit your external - Deep Channel Awnings
shading requirements in 5
easy steps.Featuring Alpha M Awnings
- Australia’s first and ONLY
magnetic side retention
awning system, using Turnils
exclusive Stance Fibreglass
Sunscreen for durability and
performance.
Engineered & independently tested to
withstand the harsh Australian climate.
3. Operating Options 4. Bottom Rail Accessories 5. External Fabrics
Alpha Awnings come with different The unique bottom rail is designed for You can select from either an external
operating options: functionality, quick installation and fabric from our Stance Fibreglass
- Light Lift operates the awning by has no external mounted fitting as Sunscreens range or Everview
simply moving the bottom rail to they are designed to integrate into the Polyester Sunscreen range. Stance
raise and lower the awning. bottom rail profile. The different types Fibreglass Sunscreens feature an
of bottom rail accessories that you inherently strong fibreglass core
- Manual Crank
can choose from include: made with natural silica for superior
- Merger® Motorisation operates by fire resistance and reliable UV control.
- Weight bar which may be used for
controlling the awning with a touch
windy conditions. Stance also offers exceptional
of a button.
- Locking bolts and hold down straps performance with a high resistance
(*model dependent) to stretching, creasing or shrinking
making them perfect for side
- Pile brush and vallance bottom rail
retention system applications.
used for when a floor surface is not
perfectly level. * Alpha M only available with Stance
Fibreglass Sunscreen
turnils.com.au
Turnils is a registered Trade Mark of Hunter Douglas Scandinavia AB
Merger is a registered trade mark of Hunter Douglas Limited
Note: *Warranty Conditions apply; refer to www.turnils.com.au for more details.
© Copyright 2021 Hunter Douglas Limited [ABN 98 009 675 709], 09/2021C O V E R S T O R Y
BLINDS BY PETER
MEYER COMES OF AGE
components, these medium
sized roller blinds can be
supplied at up to a massive
3.4m wide and five metre
drop and are designed to
be powerful with a super
smooth, planetary geared chain
operation. Furthermore, you
can link up to two 3.4m wide
systems to achieve an overall
width of 6.8 metres.
The componentry is available
in black and white, with the
bottom rails available in various
colours. The sleek design of the
brackets incorporate bracket
end covers as well as unique
bracket feet covers that ensure
no visible installation screws.
Blinds by Peter Meyer Carrying on the commitment to reach because they are now
MOTORISED ROLLER BLIND
continues to evolve as a develop the world’s smoothest, manufactured here in Australia
SYSTEM
heritage business with its eye quietest systems using state by our team at Blinds by Peter
Efficient and quiet, the Silent
on the future, built on a close of the art technology, Blinds Meyer but also thanks to their
Gliss SG4970 motorised roller
understanding of its customer by Peter Meyer is now proudly attainable price point.”
blind features virtually silent
base. The company’s the wholesale manufacturing
operation and programmable
acquisition of Silent Gliss has partner for Silent Gliss in DISCREET YET EFFECTIVE
intermediate stops. It can be
initiated a series of product Australia and has a range of The clean lines and modern
controlled by mains switch
innovations, while the legacy new releases to promote, Simon design of the roller blinds
or radio remote control, or
Blinds by Peter Meyer says Meyer. systems complement any style,
can be integrated with home
business continues to meet whilst providing discreet but
market demand with new TOP OF THE TREE NOW IN effective shading. With various automation systems. The Silent
differentiated releases. WFA REACH operating possibilities and Gliss series 20 motor also has an
reports. Known for its comprehensive, popular on trend hardware obstacle detection function to
high quality and technically colours, these blinds offer the prevent damage to your blinds.
SILENT GLISS BY PETER advanced roller blind systems, right solution for any room. The series 5 entry level Silent
MEYER – AN AUSTRALIAN Blinds by Peter Meyer is excited Gliss motor is perfect for the
STORY to announce that now these Silent Gliss’ Swiss engineered more price conscious customer.
Driven by customer needs, ‘top of the tree’ Silent Gliss systems only feature parts,
Silent Gliss has been offering roller blind systems are within some of them patented, of the CHAIN OPERATED ROLLER
functional and durable products reach for the Australian market highest quality that have been BLIND SYSTEM
since 1952. Regarded as a with the launch of two new extensively tested. Every system “Simple sophistication,
leading global supplier of sleek, elegant systems - SG is made to measure by a team timeless quality — our chain-
premium interior window 4930 (chain operated) and SG of experienced specialists to operated SG4930 roller blind
treatments, Silent Gliss stands 4970 (motorised). guarantee perfect functionality, system is designed to offer a
for innovative, sustainable, tailor day after day. smooth operation so it works
made solutions, exceptional “These two powerful effortlessly, even at maximum
design and first-class quality. systems are not only within Using only the highest quality dimensions.”
P A G E 3 2 | w f a u s. c o m. auC O V E R S T O R Y
THE WIDEST FABRIC “These specifically designed
AVAILABLE IN AUSTRALIA - curtain poles combine
COLORAMA 2 whisper quiet specially coated
Meyer confirms the two heavy curtain poles with unique
duty systems can be paired two-component patented 2C
with Blinds by Peter Meyer’s technology gliders and rollers,
Signature Collection fabrics as allowing the curtain to move
well as a range of Silent Gliss’ smoothly and silently, providing
most popular light filtering unprecedented silence.”
fabric - Colorama 2. “Colorama
2 is the epitome of versatility The range will come in five
and sophistication. The Trevira popular colours including matte
CS fabric is gorgeous to touch white, matte black, bronze,
with a uniform and stable silver and gunmetal. Custom
weave.” powder coats are also available
on request.
“However, what is truly
exciting about this fabric is It will come with the choice of a
that it has a width up to 3.4 flush end cap or stud end cap.
metres - the widest available Customers will also be able to
enhance their curtain pole by
in the Australian market. This,
adding a range of decorative
along with its extensive colour
finials. Even if your pole is
range makes Colorama 2
fixed to the ceiling, the top fix
the perfect finish for anyone
brackets will accommodate all
looking for a high quality wide
finial options.
fabric. Colorama 2 is the most
successful Silent Gliss fabric
The Metropole range has the
over the last 20 years and is
ability to be top or face fitted
also available as a curtain fabric.
using the Silent Gliss smart fix
Antibacterial and aluminium
brackets or concealed top fix
backed versions are available by
brackets and can also be bent wintergarden system.” through gradual tilting of
indent.”
in a continuous curve or angle fabric panels, with the system
radius, bent to fit perfectly to The Silent Gliss wintergarden maximising daylight on a dull
NEW CURTAIN POLE RANGE:
bay windows or other curved system is a unique solution day and reducing heat and
THE METROPOLE
applications. to glazing large areas, with glare on sunny days.
Silent Gliss by Peter Meyer is
the combination of side
offering a new range of 30mm
SKY HIGH WINTERGARDEN profiles and soft-folding A single bay system can
curtain poles to be released With renewed focus on the fabric panels achieving an cover up to 2.5m x 6m (crank
mid- September. It is the first comforts of home thanks elegant ‘Roman blind’ style operated) or three metres by
curtain pole range added since to COVID-19, Meyer says window treatment suitable for six metres (motorised). If you
taking over manufacturing of key products are gaining commercial or residential use. increase the number of bays,
Silent Gliss in Australia. prominence. One of these Operated independently or you can easily achieve greater
has emerged specifically simultaneously by crank, fixed coverage. Up to three adjacent
“The Metropole range in response to demand for switch or radio remote control, systems can be operated by a
does not use rings, with the skylights. the parallel fabric panels can be single motor.
curtains hanging directly on moved to provide an innovative
nylon gliders contained in a “Wintergarden systems and extremely elegant way of ALL ACCESS PASS
channel inside the pole. Unlike continue to increase as modern shading. Blinds by Peter Meyer offers
traditional curtain poles, the architecture uses larger an all access pass to Silent
brackets attach to the top of expanses of glass to maximise The Roman blind style folds are Gliss products and are able
the pole allowing the curtain to natural daylight and views in created by lateral metal rods to acquire the entire range of
move smoothly throughout the both domestic and commercial sewn into the fabric that round Silent Gliss products and bring
complete length of the pole – buildings. Silent Gliss by inside channels. These side these over on their regular
no need for passing brackets, Peter Meyer is meeting those channels can be bent to follow airfreight shipments from
making it perfect for wide demands with the introduction the contour of the glazing. Europe. The Blinds by Peter
windows and large expanses of of the SG2190 (crank operated) Maximum light and glare Meyer five-year warranty applies
glass.” and SG2195 (motorised) management is guaranteed to all Silent Gliss products.
PA G E 3 3C O V E R S T O R Y
lock, battery operated wirefree
blinds, new skylight solutions and
a full overhaul on the rail systems
including new rail colours.”
HABITUS PLUS
Blinds by Peter Meyer’s Habitus
range of Polystyrene Venetian
blinds is transforming into the
new Habitus Plus collection and
combining the best-selling Poly
colours (Pure and Ivory) with brand
new sustainably grown Basswood
Habitus Timber colours.
“Available in eight beautiful
on-trend colours, the Timber has
been carefully selected to perfectly
complement today’s interior décor
needs. All ten colours including
the Poly, are available in both
50mm and 63mm slat widths, plus
there is an 80mm wide flat valance
BBPM NEW PRODUCT BLITZ addition to the range is the textures alongside stunning for modern styling. The 3000mm
Silent Gliss’ exciting new new antimicrobial screen fabric patterns and designs. The slat width means even the widest
product launches are not the Nuescreen. Nuescreen with range includes florals and windows can be covered using
only good news story for Blinds sanitised protection inhibits textures that are rarely seen this natural, light weight traditional
by Peter Meyer. The Meyer the growth of bacteria, mould in the Australian market and Venetian alternative.”
family has a plethora of new and mildew on your fabric. are a game changer with
products that have recently hit This unique antimicrobial bright colours, textures, ombre SIMPLY RANGE WELCOMES
the local market. hygiene function enhances the designs and nature orientated OLD FRIEND
performance of your blinds for designs. Blinds by Peter Meyer is also
Blinds by Peter Meyer’s Basics comfort and peace of mind. It rebranded one of its longest
range has always been a features 11 on trend colours, is “The main range includes a standing Venetian blind products,
carefully curated selection available in three metre width, beautiful array of colours with Le Blinde. The new branding
of fabrics for the installations and has been manufactured matching translucent and block ‘Simply Cedar’ will bring the range
where cost saving is a with the health and safety of outs and coordinated printed in line with the broader ‘Simply’
prime objective. The Basics customers in mind - making it designs,” says Meyer. “The collections - Simply Cell, Simply
3 Collection is a new and suitable for all residential and team at Blinds by Peter Meyer is Pleat, Simply Naturals and Simply
expanded range of high quality commercial settings. Although very proud to bring this exciting Pelmet while leaving the LeBlind
Roller fabrics with even more everything is designed as a new range to the market. name for their foundation range of
competitive pricing. Offering Roller blind product, a number Available on all the systems French Woven Timbers.
the renowned Peter Meyer of the fabrics are also suitable including shaped, skylight, free
quality with RRP’s up to 30% for Panel and Roman blinds. hanging and pre-tension blinds, “The Simply Cedar range is
less than their previous Basics crank operate and motorised Australia’s finest custom made
2.0, this is the most competitive 170 PLUS NEW CELLULAR solutions.” natural timber Venetian blinds and
Roller blind offer to ever hit the FABRICS are available in 46mm, 60mm and
market from Blinds by Peter Blinds by Peter Meyer has “Blinds by Peter Meyer is also 85mm slat widths. Blinds by Peter
Meyer and is very affordable. also introduced a brand new very excited to announce Meyer use only specially selected
Honeycomb range of fabrics that in the not too distant 4.2mm thick blades and custom
Previously the range was split into the Simply Cell and Pleat future, they will be releasing a paint / stain in our very own paint
into one price category. Now, collection. Described as the Version 2 operating system to booths, giving us complete control
the range is split into five most comprehensive range of accommodate the 170 plus new over every stage of production to
competitive price points with honeycomb fabrics available fabrics. The overhauled system guarantee the best possible end
94 new Roller fabrics in a range in the Australian market, the will receive a complete facelift product. Assembly is by hand,
made up of plains and textured new Simply Cell collection has and will include additional with every slat being meticulously
fabrics in blockout, light filtering 170 new fabrics and comes in operating systems, new checked at every stage of the
and screens. An exciting new a wide range of colours and technology, an improved cord process.”
P A G E 3 4 | w f a u s. c o m. auMetropole.
S e p t e m b e r R e l e a s e | N ew 3 0 m m C u r t a i n P o l e S y s t e m
4 0 New Decorative Pole, Finial + Endcap combinations
5 C olour ways . A ll S ys t em component s colour mat ch
Discr e e t or S t at em ent | Full bending s er vic e available
NEW SG 6465 Hand SG 6465 Recess SG 6840 Hand SG 3840 Cord SG 5600 Motor SG 6970 Hand
DEALER OPPORTUNITY AVAILABLE!
Align with market leader to offer clients the
world’s finest tracks in a range of pricepoints
Blinds S I N C E
Head Office + Showroom
25 Richmond Rd Homebush NSW
Freecall Aust: 1 800 254 631
NZ Phone: +64 9 302 2499
by Peter Meyer 1987
www.petermeyerblinds.com.au PA G E 3 5
Q U A L I T Y + D E S I G N E X C EL L E N C E
PA G E 3 5C O V E R S T O R Y
“The cedar used has full PEFC
certification, is completely
sustainable and sourced
from Canadian government
regulated forests with three new
trees planted for every one that
is removed. The cedar is old
growth sustainable, ensuring
the fine grain and consistent
finish designers, architects
and decorators have come to
expect from Blinds by Peter
Meyer. A recent addition to the
range is also the introduction of
light/medium and medium/dark
oiled finishes.”
MORE FROM PLAZA VIVA:
VERTITEX II
“The new combination of the
Weinor Plaza Viva pergola and
VertiTex II vertical awning gives
you clear added value. As now
you can offer your customers
additional glare, privacy, wind drops. It is available in two certified according to the product ranges and new brands in
and sun protection – from the sleek architectural profiles, Global Recycled Standard (GRS) recent years, the differentiation of
front and sides. Two tried and square + round, adapting made with 85 % recycled PET
each brand has required a re-think,
tested Weinor products are unobtrusively to all building – for a better environmental
says Meyer.
therefore combined to form a facades. The patented balance in terms of water,
reliable complete system with Weinor Opti-Flow System energy and CO2. A unique
seamless integration.” ensures the fabric position combination of stylistic trends, “As the company has expanded,
is always perfect. VertiTex innovative material and process we’ve been focused on how to
“Plaza Viva provides very ll avoids bulky cassette expertise has resulted in this best manage and offer both Blinds
reliable weather protection for housings on patios, windows ground-breaking collection. by Peter Meyer, and its partner
your favourite outdoor space. and balconies. A unique Aesthetically up to date, highly
brands’ material to dealers and
It is Incredibly wind-resistant, cantilever guide rail mounts durable and responsible with
integrates subtly into the allow blinds up to 2.5m regard to sustainability. industry professionals.
overall look of the building and wide to be installed without
provides Width x Projection cassette brackets.” The Modern Basics Blue The result is the launch of a new
to a (max.): 6 m x 5 m. It offers collection has recently won online Trade Resource Centre.
a highly practical feature for “Plaza Viva is the slimline a plethora of awards for this
facades without enough load- design weather all-rounder, fabric. In addition to the iF “Everything you need to assist you
bearing capacity to mount a which allows you to enjoy the Design Award 2021, the Green
with technical, sales and ordering
folding arm awning.” patio for a long time, VertiTex Good Design Award 2021, the
II shines as a universal R+T Innovation Award 2021, for Blinds by Peter Meyer, Weinor
“Technical innovations such vertical awning for elegant the R+T Sustainability Award and Silent Gliss, can now be found
as the optional adjustable privacy and sun protection. 2021, it was selected by a jury and downloaded quickly from our
telescopic post (not available Combining the two gives you of experts of a particularly Trade Resource Centre Selector
when combined with the a complete system with a prestigious design competition.
page.”
VertiTex II), the OptiStretch seamless look.” The collection received the Red
version, integrated LED lighting Dot winner 2021 award in the
“This is just one of the ways in
and gear handle operated MODERN BASICS BLUE Red Dot Award: Product Design
Valance Plus leave almost Weinor has also recently category. The award enjoys a which we continue to support
nothing to be desired.” released the Modern Basics high level of recognition among our customers both now and into
Blue collection exclusive end users and significantly the future. With a comprehensive
“The VertiTex II comes with tiny to Blinds by Peter Meyer builds confidence and trust in
range of partner brands and
75mm and 92mm cassettes and consisting of 16 luxury the range.
products, we’re confident that
that enable blinds to span up awning fabrics. The modern
to a massive 6m width and a basics blue collection consists INDUSTRY RESOURCES Blinds by Peter Meyer has all the
112mm cassette for longer of a sun protection fabric With significant growth of its bases covered.”
P A G E 3 6 | w f a u s. c o m. auPlaza Viva +
Vertitex ll
Retractable Roof + E x terior Side Blinds.
Plaza Viva | Ultimate minimal designer pergola awning.
Max. 6m x 5m. Covers large areas in high winds.
Vertitex ll | Exterior Rolllers | Patented Opti-Flo System.
Square + Round profile. | Zip + Side Channel options.
We i n o r D e a l e r s Wa n t e d .
Australia Wide. Call Now!
Blinds
Head Office + Showroom S I N C E
25 Richmond Rd Homebush NSW
Freecall Aust: 1 800 254 631
NZ Phone: +64 9 302 2499
by Peter Meyer 1987
www.petermeyerblinds.com.au PA G E 3 7
PA G E 3 7F E A T U R E S
END O F A N E R A AS V I T O
FORT UNAT O AN N O U N C ES
RE TI R EM EN T
Vito Fortunato, one half of the of expertise and formed the
dynamic duo that built Vertilux business that ultimately became
into a leading wholesale Vertilux.
fabricator, will retire from the
industry at the end of 2021, The company grew rapidly, and
having worked closely with a series of new factories were
Hunter Douglas overseeing acquired and then outgrown.
a successful transition of As growth continued, Vertilux
management. had its challenging moments,
particularly in the early ‘90s
Vito’s success story goes back when the recession started to
to his arrival to the country bite and customers went under,
as a 19-year-old where his owing significant sums of money.
worldly possessions fitted into a
cardboard suitcase. He had left “Those were tough times,
home at the age of 16 to work and we were on the edge of
in construction in Switzerland, bankruptcy but I was fortunate
before embarking on the long that I had a factory paid off,
journey to the foreign shores of and a house paid off, and some
Australia. money in the bank.”
Rosto Court Tullamarine - First Factory
“I had saved up some good After Vertilux managed
money from my construction job, through the recession, Ross
I thought enough, but at the time and Vito put in place plans to
the Suez crisis was going on, so ensure that they were not so
our boat took 28 days to sail to reliant on external customers,
Australia. By the time I arrived all establishing a retail chain called
my savings had gone,” he told Blindstyle. While Blindstyle did
WFA. not work out the way that they
had planned, Ross and Vito
When Vito arrived in Australia his were presented with another
sister gave him $10 to get him opportunity in the retail space
on his feet. In 1968, after working when one of their customers,
in a series of manufacturing jobs Victory Curtains and Blinds
including one at Repco, Vito had provided an opportunity.
entered the Window Furnishings
Industry at Alpha Blinds and “They approached us and
began the long career that offered us the opportunity to
would lead to the formation and take a share in the business,”
success of Vertilux. It was while he says.
he was there that his relationship
with Ross Lava was formed, “The Victory acquisition would
initially through a shared supplier. not prove all smooth sailing but
having a retailer as a partner
Ross was fabricating vertical helped to smooth out the ups
blinds and approached Vito to and downs of a business that
discuss expanding his capacity to was becoming more and more
include Venetians. The two men prominent in the commercial
Vito and Venetian Machines
agreed to focus on their areas market.”
P A G E 3 8 | w f a u s. c o m. auF E A T U R E S
Assembly Drive Tullamarine - Second Factory Thomsons Road, Keilor Park – Third Factory Vito testing a Shilhouette Blind
In the years that followed in the commercial market to its “The key for our business Although he will be stepping
Vertilux established itself as focused approach. was to always stay in front back, his sons Luca and Michael
a reliable supplier to many of others in service, quality remain with the business in a
small retailers in Victoria and “It’s not about sending your sales and to support the customer. part-time consulting capacity so
elsewhere in Australia. The core consultants out to do hundreds Vertilux will always go the the Fortunato family will continue
of the business was focused of specifications; you have to extra mile, make the changes to have an influence on the
on specialised products for concentrate on a few,” he says. and rush an order through business.
the architectural and designer “You need to help write the when needed. We keep our
market where the name Vertilux specifications; build relationships customers satisfied and that “It is better for both of us rather
has become synonymous with and concentrate on key jobs.” stops them going elsewhere.” than a sudden change,” he says.
innovation and engineering Vito is in no doubt that the new
excellence. Vertilux’s innovation didn’t go management team will continue However, before he retires at the
unnoticed with competitors. “I to maintain the DNA the end of the year Vito still has a few
“I was happy to continue in was the first one to invent the Vertilux brand is renowned for. projects to finish
the business, but together with double brackets, spring assist
Ross we decided that it was and multilink system and as soon Vito believes he is transitioning “We have just introduced a new
time to sell in 2016, so we put as we started using the systems to retirement knowing PET fabric and that is the future,
the business up for sale through people started to copy.” Vertilux is in a good position, the one which I like.”
an agent. There were several with ample opportunity for
interested parties and Hunter Vertilux protected its patents improvement. The factory is Vito’s plans for retirement include
Douglas was the best suited vigorously over the years, full of people who have worked spending time on acreage down
to take Victory and Vertilux as but Vito still believes that the for Vito for 20 years and more, on the Mornington Peninsula
a package and so became the company’s true advantage which connects nicely with near Red Hill.
successful suitor.” was the way it looked after its the tenure levels at Hunter
customers. Douglas. The business is well “It will keep me busy. It’s 15 acres
Vertilux is well known for established in its markets with a nice house, a nice kitchen
its success as a wholesale “Many of those customers have and Vito has helped the new and bungalow, which was once
fabricator specialising in the been with us for many years and management settle in with a cooking school. We installed a
commercial and architectural are incredibly loyal to Vertilux. I both parties learning from wood oven so we can have pizza
space and Vito’s talent in believe that we have rewarded each other. The new team will when the boys come to visit.”
product innovation led to the that loyalty by supporting them take the business forward with
development of unique and and I know that under the new improved systems, quality and All that remains is to wish Vito
patented components. He management this approach will service. “For me this business well for a long and happy
credits the company’s success continue.” has a great future,” says Vito. retirement.
PA G E 3 9F E A T U R E S
TH E FUT UR E I S NOW
I N H OME A U T OM AT I O N
A connected home is no longer strong uptake in demand for its With electricians unable to options which are charged via a
a futuristic concept saved home hub and Shade Connector visit homes or becoming cost micro-USB port.”
for the silver screen. Today, app, which allows users to prohibitive, and with confidence
consumers are demanding control RF Saber motorised and battery life increasing in SOMFY SEES MARKET
homes that keep up with products from anywhere in the this product group, TBS battery GROWTH
the pace of their lives, their world. operated curtain and tubular “The smart home market
needs and wishes. So what are motors are becoming the new has evolved from controlling
the implications for window TBS Director Craig Foster tells normal. Our curtain and tubular solutions; lighting systems
coverings? WFA reports. WFA, “With a dedicated Control motors have been tested to 500 and entertainment control; to
4 driver written into the hub the up and down cycles and come monitoring and automating
Connected homes give uptake from Control 4 dealers with a 5-year warranty.” functions; energy management,
consumers the freedom and - who simply plug our hub into security and HVAC control,”
flexibility to live well and lead a the Control 4 system via the “As curtains continue to grow says Somfy Oceania’s National
simpler way of life, particularly at RS485 port, which then uploads in popularity, so do our Saber Retail Manager Mohamed
a time when the overwhelming all the data from our app - has lithium battery operated curtain Ourdjini.
majority of our days are spent been a driving factor in the hub’s tracks. Our tracks are able to
inside our homes. The added time popularity.” be manufactured up to 6.5m “We have seen consumer
at home has seen consumers look without a join, carry up to 50kg, interest for connected devices
to devices that can improve their Another factor is that as can be bent up to 90 degrees or grow over the last few years
home’s security, energy efficiency, technology becomes easier to continuously, and are as easy to and particularly increase in the
and comfort, while saving them navigate and more accessible to install as a hand or cord drawn past 18 months.
time and money. the less tech savvy, integration of track.”
RF motors via the hub with home “Consumers are well-informed
As Australians look to upgrade automation eco-systems via Siri “All the requested settings are and understand the benefits of
their homes, smart home Shortcuts, Amazon Alexa and programmed in our factory, so the Internet of Things in making
technology has become Google Assistant, enables users it’s just a matter of installing the their day-to-day lives easier.”
mainstream with more than 60% to control a growing number of track and giving the client the
of Australian households having devices around the home. remote control.” “Home automation ten years
adopted at least one smart home ago was done via some sort
device by the end of 2020. “Even though sales in our AC “The added benefit of our Saber of home automation system,
motorised products remain lithium battery range is that our costing tens of thousands
TBS strong, we are seeing our tubular motors can be retrofitted of dollars and very much
As TBS’ motorised products Saber lithium curtain and from chain drive to motorised considered the higher end
continue to increase in tubular motors continue to without the need of cutbacks. of the market (and very
popularity, the company is seeing go from strength to strength. We have 1.1Nm and 2.0Nm unaffordable),” says Jodie
Somfy
P A G E 4 0 | w f a u s. c o m. auSMART HUB
The TBS Smart Home Hub is a Wifi to radio frequency controller with an integrated RS485 interface. It builds a
connection via the users Wifi router and enables the user to control motorised window coverings with our Shade
Connector App.
It also allows interaction with ecosystems such as Google Home, Amazon Echo (Alexa) and IFTTT. The RS485
interface offers additional integration into third party home automation systems such as Control 4.
Please scan the QR code below to
access our ‘How To’ instructions on
YouTube.
Voice Assistants Smart Home Home Automation Systems
SIRI SHORTCUTSF E A T U R E S
Featherstone, National Key households having at least one adapting them to meet their a significant factor in the
Account Manager for Somfy device. changing needs. Whether that home improvement boom,
Oceania. be creating dedicated home encouraging consumers
Voice control compatibility office spaces or upgrading to spend more on quality
“With the introduction of is an exciting addition to their outdoor living spaces products.
Google Home and Amazon Connexoon Window RTS, to suit the new ‘staycation’
Echo being at an affordable making it simple to control lifestyle. Investing in a well-established
price point and easy to window coverings and lights brand synonymous with high
integrate with our RTS products with simple voice commands. “People want to be quality and a top-of-the-range
through Connexoon Window comfortable where they offer like Sonesse 40 ensures
RTS, as well as other third- “Savings from holidays that work and changing window consumers are receiving
party products, more and were cancelled, and regular coverings can make a excellent value.
more consumers can have a lockdowns have resulted in a significant difference to any
connected home for a fraction surge in home improvement,” room,” says Featherstone. “Whilst borders are closed,
of the price.” says Ourdjini. interest rates are low and
“Additionally, motorisation has people continue to work from
Somfy’s home automation “Smart homes have benefited never been so affordable with home, sales will continue to
solution allows users to stay from this trend, whether it our Sonesse 30 battery motor rise in our market.”
connected to their home be for the replacement of an being one of our most popular
and effortlessly automate appliance by a connected products.” SOLAR POWERED
daily tasks like opening and device or the upgrade of an MOTORISATION
closing the blinds. Connexoon existing system.” Featherstone says Somfy’s TRANSFORMING HOMES
Window RTS features scenario WireFree range of motors for The Luxaflex brand continues
scheduling so users can create “We have seen a significant internal window coverings to pioneer and meet the
their own routines such as demand both locally and makes it easy for those looking demands of the industry
‘Movie Time’ to dim the lights globally, with people unable to do small renovations, with the Luxaflex PowerView
and close the window coverings, to travel (or leave home at the providing a completely solar motor a complete solar
or ‘Working’ to set the blinds in moment thanks to lockdowns) battery-operated solution with powered motor solution for
the home office to the perfect and low interest rates have no need for wiring. straight drop awnings.
height for optimal productivity. seen people reinvesting
into their homes,” added Upgrades to outdoor spaces “By combining cutting
Voice control and smart Featherstone. are also increasingly popular, edge power management
speakers have spearheaded with Somfy’s Maestria 50 RTS electronics with an integrated
consumers’ entry into the Australians are choosing to giving consumers an intelligent battery receiver unit with
smart home market, with renovate their home and motor with smart obstacle solar panel incorporated,
approximately one third of improve existing spaces or detection that protects the motorising an awning has
product’s lifespan. never been so simple,” says
Vera Meharg, Marketing
The increased time at home Communications Manager,
coupled with the rising cost Luxaflex Window Fashions.
of electricity has also pointed
consumers to motorisation “Home owners can enjoy the
and automation for alleviating beauty and convenience of
energy bills. the solar powered motorised
awnings with the touch of a
“Consumers are more button, tap on a smartphone
educated than ever before device or voice command.”
thanks to the internet and
social media and they are Making it easier for
learning that selecting the right homeowners and reducing
window coverings can make a costs, no certified electrician
huge difference to their homes is required for the installation
being energy efficient as the process due to the low power
cost of electricity continues to operation of 24 volts. Brackets
rise.” are provided so the product
can be installed in different
The demand for boosting angles – either flat or 15
Luxaflex property value has also been degrees.
P A G E 4 2 | w f a u s. c o m. auYou can also read
