The UK's biggest food & drink event - Bursting with Inspiration - Balland Messe-Service GmbH
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17 - 20 March 2019 • ExCeL London Bursti ng w inspirith ation 27,000 attendee1s from 11 1,3 countries Exhi 00 bito rs Bursting with Inspiration The UK’s biggest food & drink event @IFEexhibition www.ife.co.uk #IFE19
IFE 2017 Event Highlights In 2017, we celebrated the 20th edition of The International Food & Drink Event at ExCeL London. Senior buyers visited in their masses to see the best that UK and international food and drink suppliers had to offer. The show attracted 1,300 suppliers, 27,000 trade attendees and featured cutting-edge content and insight from live talks and demos across the four days. Highlights Included World Food Innovation Awards Meet the Buyer in association with IFE Meet the Buyer is exclusively for our exhibitors. It’s your opportunity to pitch your business to IFE 2017 hosted the World Food Innovation senior buyers in the industry. In 2017, Meet the Buyer returned bigger than ever before. With over Awards. These prestigious awards recognise 2,000 applications, we hosted 350 private meetings, with buyers including: the most innovative food & drink from around the globe. Talking Trends & The Big Picture Exporting is GREAT Hub Trend Trails New to IFE 2017, The Talking Trends stage & The Exporting is GREAT Hub in conjunction New to IFE 2017, the Trend Trails highlighted The Big Picture theatre focused on innovation, with the Department for International Trade products being showcased at the event that key food & drink trends and hard hitting UK and brought together advice and practical guidance followed key food and drink trends within the international issues within the food and drink for all UK businesses on how to begin the industry. Trails covered the following topics : industry. export journey and start to sell products and Free From, Fit for Kids, Innovation on the Go, services to a global market. Hot Beverages, Private Label. www.ife.co.uk @IFEexhibition #IFE19
1,282 exhibitors 78% have purchasing authority IFE 2017 Visitor Breakdown 111 countries represented £5.4bn + combined 3% 3% purchasing authority 4% Job Function 5% Director Chef 26,699 trade attendees 5% 22% Sales/Marketing/Business Dev NPD Owner/Partner Consultant 10% 20% CEO/Chairman/MD Catering/Food and Beverage Manager Buying/Purchasing Category/Product/Brand Manager 12% 16% 23% 25 20 17% 16% 15% 15% 14% 14% 6% 13% 15 16% 11 % 27% 29% 10 8% 8% 8% 16% 13% 5% 4% 23% 14% 27% 5 18% 0 Company Activity Purchasing Authority Visitor by Product Interest Foodservice & Hospitality More than £500,000 Snacks & Confectionary Cheese & Dairy Frozen Manufacturing £100,000 - £499,999 Grocery Alcoholic Beverages Great British & Irish Food Wholesale & Distribution £50,000 - £99,999 Meat & Seafood Bakery Waste & Sustainability Import/Export £10,000 - £49,999 Health & Wellbeing Ingredients Retail £5,000 - £9,999 Drinks Chilled Foods Less than £5,000
IFE 2017 Visitor Breakdown Retail 16% of visitors to IFE 2017 came from the retail sector including: • Delicatessens / Farm Shops • Multiples / Supermarkets • Wine, Beer & Spirit Retailers • Independents • Gift Shops Foodservice / Hospitality 27% of visitors to IFE 2017 came from the foodservice and hospitality sector including: • Contract Caterers • Restaurants • Hotels • Travel / Leisure / Sports / Venue / Catering • Public Sector Catering • Cafés / Sandwich / Snack Bars • Pubs / Clubs / Bars • Casual Dining Wholesale / Distribution / Import / Export 34% of visitors to IFE 2017 came from the wholesale and distribution sector, including: • Distributors • Cash & Carries • Importers • Exporters • Wholesalers Manufacturing 23% of visitors to IFE 2017 came from the manufacturing sector, from large FMCG brand owners to private label specialists. • Food and Drink Manufacturers
IFE 2017 A Truly International Event 54% of exhibitors at IFE 2017 were international • 25% of IFE attendees were international • 111 countries represented International Pavilions at IFE 2017 Algeria • Argentina • Belgium • Canada • China • Cyprus • Cyprus - Turkish Chamber of Industry • Denmark • Equador • Hungary • Indonesia • Italy • Korea • Lithuania • Pakistan • Palestine • Peru • Poland • Portugal • Romania • Singapore • South Africa • Spain • Sri Lanka • Thailand • www.ife.co.uk @IFEexhibition #IFE19
IFE 2017 Exhibitor Snapshot Snacks & Global Grains Purity Soft Drinks Ltd Cheese & Dairy Lickalix Buckley & Beale Ltd Confectionery Foodie Flavours Radnor Hills Ltd Dejong Cheese Ashbourne Food Innovative Bites Ltd Hippeas SHOTT Beverages Granarolo UK Petty Wood Bonne Maman Natural Balance Bakery Cawston Press Pimpernel Wharf Unisnacks Food Kiren Group Grocery Eurilait Ltd Jelly Belly The Artisan Bakery Health & Empire Bespoke Meat & Seafood Wellbeing The Fine Cheese Co Foods Tommy Tucker S.C European Food Forresters S.A The Protein Ball Co. Medfood Best Food Company Great British & Carpisa Foods Nutriva The Health Store Irish Food Katsouris Brothers Fini Sweets UK Ltd DB Foods Jay’s Foods Limited CHI / Giving Tree Walkers Ltd Graze P&M Butchers Dina Foods Ltd The Soulful Food New English Teas Euro Food Brands Limited Ingredients Company Ltd Bridor Burts Potato Chips Qualitops UK Ltd L’Aquila Caterers Choice Helios Ten Acre Snacks Polish National Limited Drinks Freedom Brands (Yumsh Snacks Ltd) Poultry Council Gerald McDonald Kiril Mischeff Ltd Co Ltd. Radnor Hills The Health Store Welsh Government Poultry Trade Wholesale Ltd Americatessen Partners Donatantonio Ltd Fentimans Taste Cork Deliciously Ella Vreisekoop Eurostar Masons Dry Suma Wholefoods Commodities / Bite Smithfield Yorkshire Gin Joe & Sephs UK Gourmet Popcorn
IFE 2017 What the Industry Says “ “IFE was absolutely mind blowing for us! We launched only 3 months before the show and met several major UK and EU retailers. Meetings followed and only 6 months later we are launching nationwide into our first UK supermarket. This wouldn’t have happened without IFE’s power of attraction Exhibitors “ “Great launch pad for our new brands. Terrific contacts made and great opportunities.” “ “ for buyers and excellent organisation.” Charlotte Dauzat, Founder, GATO & Co “It’s an ideal opportunity to see new to market products and get a feel for it. Much more tactical to see and touch the product than reading about it in the media.” Simon Wales, Operations Manager, Trustin Foods UK Ltd. “IFE is an excellent platform for a versatile company like ours, as it attracts visitors from every food sector. We saw a strong visitor attendance from important and upcoming export markets, which – in light of Brexit – cannot be unwelcome for Visitors “ “ Tim Howard, Food & Drink Development Manager, The National Trust players in the British food sector.” Jan Robijns, Business Development Manager, NatantonioLtd. “IFE has been great to visit – great range of things to see and “We had a very good event with well organised staff. It was very nice to have the team members coming over to check if “What an absolutely amazing day at @ “ IFEexhibition. So many amazing products & brands, felt so invigorated amongst all the fab innovations #IFE17” @foodguideclaire “ such a passionate selection of exhibitors sampling and talking about their products.“ Tammy Butterworth, Global R&D Manager, Pepsico our requirements were met.” Teggie Phillips, Partner, Raginis Mauritian Curry Powder “IFE 2017 has been a great opportunity for us to present in the UK. The reaction from the market has been very positive, and we are already developing new commercial relationships and leads. We decided to book a larger and central location for 2019.“ Cristian Czar, UK Distributor, BeeBad Energy Drink www.ife.co.uk @IFEexhibition #IFE19
IFE 2017 Benefit from the Pre-Show Marketing Campaign Email Website Print We promote IFE to our database of industry Our website received a steady stream of traffic For 2017, IFE also included a comprehensive professionals via email to specific groups based throughout the campaign with 199,999 users offline campaign, with VIP invitations sent on their main focus and interests; this means between October 2016 – March 2017. The to senior buyers and a preview of the show that the right buyers see your products before exhibitor list was the most viewed page. mailed to 15,000+ qualified food and drink the event. professionals from the UK, highlighting key products and attractions to look out for. Press Social Media Come and see for yourself We worked with 320 publications and IFE has an active audience of over 10,500+ 241 videos @IFEexhibition associations throughout the 2017 IFE campaign followers across social channels, and also 7,445 followers 59K views including Speciality Food Magazine, BBC Good benefits from exposure to Pro2Pac’s 3,000+ Food, The Grocer, Food and Drink International, followers too. Information provided by our ife.co.uk/linkedin 2,500 members Big Hospitality, The Caterer and many more. exhibitors formed a key part of the material shared. In the Press Speciality Food Magazine “Showcasing the latest innovation wellbeing at IFE 2017” Craft Guild of Chefs “Ice Café to challenge frozen food perceptions at IFE 2017” BAR “Chill out at the International Food & Drink Event” www.ife.co.uk @IFEexhibition #IFE19
IFE 2017 Join us for IFE 2019 IFE brings together more food & drink buyers and suppliers than any other UK event. Taking place in London, the home of food Space Shell Registration innovation, exhibiting at the event provides a unique opportunity to: Only Scheme Fee • Access the largest group of food and drink buyers in the UK £300 + VAT includes • Position your company as a leader in the food and drink industry £349 + VAT per m2 £410 + VAT per m2 web listing, catalogue • Enhance relationships with existing clients entry and inclusion Standard Standard in pre-show and • Increase your brand awareness with visibility to the industry’s Pricing Pricing post show senior decision makers marketing • Generate new business opportunities Pricing is on a per m basis so that we can tailor a package to meet your requirements. ‘A four day international show that delivers. Sponsorship opportunities On Tuesday we had to bring more staff onto our stand to deal with If you’re looking to enhance your presence at IFE 2019, we have a wide range of opportunities for you to choose from, be they before, during the quality enquiries! IFE 2019 already booked.’ or after the event. Whether it’s increasing the visibility and exposure of Jeremy Bowen, Trade & Corporate Sales Manager your brand, targeting a new audience or highlighting the quality of your Paxton and Whitfield product through tastings, these opportunities will help you achieve your return on investment. Our Co-located with portfolio Contact Us includes: Find out more and reserve your Daniel Gray stand for IFE 2019 Event Manager www.ife.co.uk Daniel.Gray@freshmontgomery.co.uk Organised by @IFEexhibition #IFE19 +44 (0)20 7886 3056
17 - 20 March 2019 • ExCeL London 27,000 attendee1s from 11 1,3 countries Exhi 00 bito rs Bursting with Inspiration Enquire about exhibiting at IFE 2019 Daniel.Gray@freshmontgomery.co.uk +44 (0)20 7886 3056 | www.ife.co.uk
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