THE TORONTO RV SHOW & SALE - There's a better way to travel. JANUARY 21-24, 2021, TORONTO CONGRESS CENTRE - RV Shows Ontario
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EXHIBITOR GUIDE
THE TORONTO
RV SHOW & SALE
JANUARY 21-24, 2021, TORONTO CONGRESS CENTRE
There’s a better way to travel.
THE TORONTO RV SHOW 2020
BY THE NUMBERS
AVERAGE
ATTENDANCE
11,994
OVER 56%
OF FIRST TIME
CAMPERS ARE GENDER
MILLENNIALS DEMOGRAPHIC
46.6% 53.4%
45-54
23.6%
55-64
AVERAGE 25.7%
35-44 15.4%
VEHICLE SALES
$10,691,473 15.2% 16.3%
25-34 65+
18-24 (3.6%)
FOLLOWERS 22,300+
newsletter subscribers
ADVERTISING REACH
DIGITAL
6,621,904 impressions
TELEVISION
700,000+ est. reach 7,600+
social media followers
RADIO
9,000,000+ est. reach
PRINT
75,000+ readers
ORVDA TORONTO RV SHOW & SALE 2021 2
THERE’S A BETTER WAY TO TRAVEL
The allure of healthy, outdoor vacations has never been greater. COVID-19 has
accelerated the appeal of RVing across all age groups. Rentals are up 650%
and manufacturers have been unable to keep up with the growth in demand.
Active, adventurous and eager to explore, RVers are hikers, bikers, boaters
and outdoor enthusiasts. From millennials intent on unique, instagrammable
experiences to families and retirees attracted by the freedom of RV travel,
they’re a multi-generational crowd with a thirst for living.
Our biggest event of the year, the January show is a new vehicle showcase.
Featuring over 300 RVs with an average of over $10.7M in vehicle sales, it’s
Canada’s first look at the latest trailers, motorhomes, trends, toys and gear.
OVER 330,000 FT2 OF Show-goers come so they’re ready to hit the road at the first signs of spring.
EXHIBIT SPACE AND LOTS
OF FREE PARKING
From compact teardrop trailers to luxury
Class A motorhomes, The Toronto RV
Show & Sale is the annual premiere of
the latest vehicles, toys and trends.
ORVDA TORONTO RV SHOW & SALE 2021 3
EXPANDED RETAIL AND ACTIVITIES
Millennials love RVing. Their appetite for unique products, services and
experiences continues to grow. Our expanded retail and activity zones respond
to that demand. Offering curated experiences throughout the show floor,
vendors can select the area that best showcases their product and apply to
present product demonstrations on either of our two live stages.
DESTINATIONS
Featuring outdoor adventure
products and Destinations
Live Stage.
MARKETPLACE
A wide-range of must-haves
for avid-RVers plus the ever-popular
Parts & Accessories Showcase.
EXTREME RVING
Quirky RV hacks, brilliant DIY ideas
and Extreme RVING Live Stage.
KIDS’ PLAY ZONE
Activities and fun for the
whole family.
ORVDA TORONTO RV SHOW & SALE 2021 4
DESTINATIONS
Featuring unique vacation ideas and trip planning tools, the Destinations zone is
the ideal place for outdoor adventure products: ATVs, kayaks, mountain bikes, as
well as outdoor camping furniture and appliances – from loungers to barbecues.
Anchored by a campground installation evoking the outdoor experience, the
Destinations zone includes a live stage featuring product demos and “how-to”
presentations.
A limited number of on-stage product demonstration spots are available.These
are a great way to enhance brand visibility. Contact us if you’d like to make a
presentation.
ORVDA LIVE STAGE
INSIDE THE DESTINATIONS ZONE
10,000 ft2 enclosed space
Tent trailer campsite and outdoor
adventure gear displays
14 exhibit booths (10 x 10 ft)
Food area with table seating
Live Stage: talks and demonstrations
VENDORS
Vendors with products, services related to camping
and outdoor adventure
DESTINATIONS LIVE STAGE
20 x 15 ft
Professional AV equipment, Wi-Fi
Audience seating
ORVDA TORONTO RV SHOW & SALE 2021 5
MARKETPLACE
Anchored by the 5,000 ft2 RV & Camping Parts & Accessories Store, the
Marketplace is an emporium for products and services that cater to RVers
every whim. A limited number of demonstration spots are available on the Live
Stages located in the Destinations and Extreme RVing zones. Contact us if
you’d like to make a presentation.
INSIDE MARKETPLACE ZONE
15,000 ft2 enclosed space (including Parts Store)
38 exhibit booths (10 x 10 ft)
RV & Camping Parts & Accessories Store, 5,000 ft2
Food area with table seating
RV & CAMPING PARTS & ACCESSORIES STORE
5,000 ft2 enclosed space
A full range of specialized RV products – from
trailer hitches to campsite coolers
VENDORS
Unique products and services that cater to the
RV experience
ORVDA TORONTO RV SHOW & SALE 2021 6
EXTREME RVING
Everyone loves a creative twist on a familiar vehicle. From custom-built RVs,
to quirky paint jobs and mouth-watering interior make-overs, this zone is for
people who love to experiment. Featuring a selection of unusual takes on RVing
and a live stage with a mix of inspiring and instructional DIY presentations, this
is the perfect location for exhibitors offering the extra add-ons that RVers love
to tinker with.
A limited number of on-stage product demonstration spaces are available —
and are a great way to enhance brand visibility. Contact us if you’d like to
make a presentation.
ORVDA LIVE STAGE
INSIDE EXTREME RVING
10,000 ft2 enclosed space
A display of unusual custom-designed RVs
7 exhibit booths (10 x 10 ft)
Food area with table seating
Live Stage: talks and demonstrations
VENDORS
100 ft2 divided spaces
Products and services related to do-it-yourself RV
projects and maintenance
PRESENTATION STAGE
20 x 15 ft
Professional AV equipment, Wi-Fi
Audience seating
ORVDA TORONTO RV SHOW & SALE 2021 7
TALKS, DEMONSTRATIONS, KIDS
KIDS’ PLAY ZONE ORVDA LIVE STAGE
Featuring a lively mix of informative and entertaining programming, our two
live stages – one in the Destinations zone, one in Extreme RVing – are a great
way to communicate broadly with attendees. From product demonstrations to
family-friendly sessions featuring outdoor activities, we have a limited number
of spaces available for exhibitors who want to lead a session.
Contact us if you’d like to make a presentation.
LIVE STAGE SPECIFICATIONS
20 x 15 ft
Professional AV equipment, Wi-Fi
Audience seating
Programming includes product demonstrations and popular how-to seminars.
KIDS’PLAYZONE
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GETTING STARTED
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Choosing an RV that’s right for you
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>
> Guide to model acronyms
> What’s the difference between a Tiny Home
and an RV?
> Selecting a campsite
> Glamping
> Off-grid camping
TRENDS
> Panel: New vehicles and trends for 2021
> Hottest destinations for 2021
> “How to” series
> Customize your RV
Family-friendly activities, > Interior design: Creating an atmosphere
entertainment — and snacks.
FAMILIES AND KIDS
Ignite your imagination! Explore
organic materials and shapes at our > Astronomy: Exploring the night sky
natural playground. > Wonders of the Woods: Identify native Ontario
birds and with our interactive nature experience
INSIDE KIDS’ PLAY ZONE featuring Wild Ontario!
4,000 ft2 enclosed space
RV ESSENTIALS
Activities and entertainment for kids
Kid-friendly snacks > Hitch Hints with Andy Thompson
> Holding Tanks: What you need to know with
Maria Lister
> RV Maintenance with Jamie Russell
> How to choose the right 5th wheel hitch with
Steve Koehn
> Prevention and Protection for your RV with
Steve Martin
ORVDA TORONTO RV SHOW & SALE 2021 8
MARKETING AND MEDIA
The Toronto RV Show is supported by comprehensive Digital, TV, Radio and
Print advertising campaigns.
DIGITAL/SOCIAL MEDIA
OUR SHOWS ARE SUPPORTED BY
RADIO
COMPREHENSIVE MARKETING AND
MEDIA CAMPAIGNS.
TELEVISION
CTV reporting from the 2020 Toronto RV Show & Sale
PRINT/ONLINE
Commercial, 2019/20
Print advertising campaign, 2019/20
ORVDA TORONTO RV SHOW & SALE 2021 9
PRE-SHOW MARKETING
ORVDA’s pre-show marketing campaign, “There’s a better way to travel.
Get an RV.” introduced the magic of RVing to new audiences suddenly
rethinking how they vacation. Aimed at the first-time RV market, the 6-week
campaign included print and social ads as well as SEO-optimized content.
“GET AN RV” campaign,
Summer 2020: Digital print ads
(above and far right) and newsletter
article/blog post (right).
ORVDA TORONTO RV SHOW & SALE 2021 10EXHIBIT
Showcase your RV or products on our main floor space or in one of the zones.
OVER 300,000 FT OF
2
Full price Early
EXHIBIT SPACE AND LOTS
Bird*
OF FREE PARKING
Dealers 3,000-5,000 ft2 $3.54/ft2 $3.01/ft2
Dealers 5,001-7,000 ft2 $3.18/ft2 $2.70/ft2
EARLY BIRD SAVINGS Dealers 7,001+ ft2 $2.82/ft2 $2.40/ft2
BOOK BEFORE OCTOBER 28 Non-members 10' x 10' booth $1,115 -
15%
SAVE UP TO Members 10' x 10' booth $890 -
Campgrounds 10' x 10' booth $540 -
* Early Bird Discount rate applies if space booked before October 28, 2020
MEMBER BOOTHS
START AT $890 TORONTO CONGRESS CENTRE SOUTH BUILDING Dealer exhibit space
7 booths available in
Extreme RVing Zone.
See page 8.
ORVDA TORONTO RV SHOW & SALE 2021 11EXHIBIT
TORONTO CONGRESS CENTRE NORTH BUILDING Dealer exhibit space
OVER 300,000 FT OF
2
EXHIBIT SPACE AND LOTS
OF FREE PARKING
EARLY BIRD SAVINGS
BOOK BEFORE OCTOBER 28
15%
SAVE UP TO
MEMBER BOOTHS
START AT $890
38 booths available
in Marketplace Zone.
See page 6.
14 booths available
in Destinations Zone.
See page 5.
ORVDA TORONTO RV SHOW & SALE 2021 12SPONSORSHIP OPPORTUNITIES
The Toronto RV Show offers a number of opportunities for exhibitors to
reach discriminating consumers with a taste for adventure.
SPONSORSHIP LEVELS
TITLE ZONE EVENT
$25,000 $20,000 $10,000
TITLE ZONE EVENT
Logo on printed show signage • • •
Logo visibility on online registration and digital tickets • • •
Sponsor supplied floor-standing banners at registration/entrance 8 4 2
Live Stage branding • •
Opportunity to lead a Live Stage presentation • •
Event Guide: logo on front cover • • •
Event Guide ad inside front cover full page full page
Event industry, consumer and media newsletters header header •
Logo on Show website • • •
Editorial content e-mailed to all registered attendees • • •
Guest Pass program (complimentary) 50 20 10
Show advertisements, 2019-20.
ADVERTISING
EVENT GUIDE
Reach over 11,500 attendees with our print and digital event guide
Full page ad $1,000
Inside front cover $1,250
Inside back cover $1,250
Outside back cover $1,300
Save 33% if you advertise in all 4 guides: Toronto, Ottawa, Kitchener and Fall.
NEWSLETTERS
Banner ad $100 per newsletter
ONLINE TICKET PAGE
Banner ad $500
Sponsors appear on zone entrance banners and in
the printed Show Guide.
All information in this guide is preliminary, and may be subject to change without notice. ORVDA TORONTO RV SHOW & SALE 2021 13CONTACT
Natalie Conway, Executive Director
natalie@ontariorvda.ca
905.659.8800
Lindsay Poxon, Events Operations Manager
lindsay@ontariorvda.ca
905.659.8800
TORONTO FALL TORONTO OTTAWA KITCHENER
RV SHOW & SALE RV SHOW & SALE RV EXPO & SALE RV SHOW & SALE
October 16-18, 2020 January 21-24, 2021 February 5-7, 2021 March 19-21, 2021
Toronto Congress Centre Toronto Congress Centre EY Centre Kitchener Memorial Auditorium
(The Aud)
ORVDA TORONTO RV SHOW & SALE 2021 14You can also read
