THE TOMMY JOHNSON STAND SPONSOR AND OFFICIAL CLUB PARTNER - #COMMUNITYCLUBWITHABIGMENTALITY
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The Tommy Johnson Stand Sponsor and Official Club Partner
#CommunityClubWithABigMentality
WE BELIEVE THAT IN
ORDER TO BE
RELEVANT TODAY
YOU NEED TO BE IN
CULTURAL MOMENTS
THAT MATTER MOST
TO YOUR
CONSUMERS
Leyton Orient Football Club Formed in 1881, Leyton Orient Football Club is the second oldest football club in London. We compete in the Sky Bet League Two at The BreyerGroup Stadium. “Togetherness” “Passion” “Strive for Greatness” “Family” Physical footprint • Annual attendance of more than 200,000 people • Stadium capacity 9,200 • Loyal fanbase of 4,300 season ticket holders Digital footprint • 85,000 Twitter Followers • 63,000 Facebook Followers • 57,000,000 GIF unique views • 4,000,000 website views per year
LEYTON ORIENT’S MASSIVE POTENTIAL
Leyton Orient is a highly regarded English football Club. Since the club was taken over in
2017 it has been run as a Championship club, this exemplifies the club’s aspirations. The
club’s infrastructure is scalable, built for growth and for achieving our and our partners’
goals.
The Club Chairman is the Chairman of Dunkin Brands, whilst the Vice Chairman and
Principle Investor is an ex-Microsoft executive, now running a portfolio of
investments. This has secured the club’s long-term future and enabled
the club to take best practices from their prior and current experiences.
The club’s staff have been carefully selected to ensure the club is viewed
as best in class both on the pitch and off the pitch. Our Academy and
Ladies Team has continues to develop new talent whilst stadium staff,
including the commercial department, are challenged to be innovative
and be forward thinking.
LOFC Thinking big
The Fan Viewing
Experience, The
EnergyMind Third Dugout,
where our Official Pizza
Supplier Papa Johns deliver
Ground breaking deal with 8 piping hot pizzas to the
Harry Kane fans at half time.
• 2 daily retail sales https://www.facebook.com/OD
records with 48 hours DSbible/videos/156369572455 FIFA Ultimate Quaran-Team Tournament
of announcing 103/?t=0 - 128 teams, from across the globe
• Over 25% more shirts including Manchester City, Ajax DC
This video has been shared via
sold for the 2020/21 multiple media channels, Lad United and many more
season then the Bible and has now been seen - Over £80,000 raised for great causes
entirety of 2019/20 by over 6 million people
season
Key stats
The below numbers are collated by SMG insight, who look after the
EFL data collection, these figures are relating to sponsors at Leyton
Orient Football Club.
Dedicated TV Coverage Average weekly views
384,000
- Brand exposure: 19,290,000 eye balls
Attendance up 5% on
2018/19 TV News Coverage
- Brand exposure: 15,623,000 eye balls across 32 news
Printed Press
- Brand exposure: 53 articles with a potential readership
of 2,709,000 Circa 20,000,000 FIFA 20
Players globally
Online Press
- Brand exposure: 401 articles, potential readership of 23,453,000
Social media
- Brand exposure: 7,481 posts a total of 52,793,000 impressions. A
total engagement of 3,577,000
20% more shirts sold for
the 2020/21 season
PAYBYPHONE
Industry: Parking Solutions
CLUB International Footprint
2 seasons with the club
PARTNERS RE THINK
2 renewals
PAPA JOHNS
Industry: Retail Consultancy Industry: Pizza delivery
International reach Global footprint
10 seasons with the clubs 2 seasons with the club
3 renewals 1 renewal
VIRIDOR
Industry: Waste Management
National Footprint
DREAM TEAM 10 seasons with the club
Industry: Fantasy Football – Part of News UK
National reach NEW BALANCE 4 renewals
2 seasons with the club Industry: Sports Retailer
Global Footprint
2 seasons with the club
MOORE KINGSTON BREYER GROUP
Industry: Construction
SMITH DUNKIN’ DONUTS National Footprint
Over 20 seasons with the club
Industry: Chartered Accountants
Global Footprint
GROUND BREAKING Industry: Fast Food Global
Footprint
16 renewals
12 seasons with the club
6 renewals
DEAL WITH HARRY 4 seasons with the club
2 renewals
KANE
TESTIMONIALS
Rethink – Training Wear BreyerGroup –
Partner Stadium Naming
Moore Kingston Smith – Back of Shirt Partner Simon Hedaux–Managing Director
As last season left sleeve sponsors, this
Rights Sponsors
At Moore Kingston Smith, we’re delighted to be sponsoring Leyton Orient. A coming season we have decided to grow Tim Breyer–
our association with LOFC and have Managing Director
passionate, inspiring and entrepreneurial football club, they are continually become Training Wear Sponsors. The club From the start of our
innovating and responding to the dynamic commercial environment. over the past 24 months has gone from relationship the Club
strength to strength - on the pitch and have supported us in any
As a top 20 accountancy and business advisory firm, we work closely with equally off the pitch. LOFC and the way they can and are
commercial team have provided us with always considering how
entrepreneurs just like the owners of Leyton Orient, across a range of sectors. We a great experience as sponsors and we’ve they can add value to our
share our clients’ drive to grow their business, helping them achieve their ambitions. felt a valued part of the club. business. Our Clients and
Supporting them at every step, we anticipate their market challenges and Staff have really brought
As sleeve sponsors, we’ve created in to the Community feel
opportunities and tap into pioneering technology to ensure they’re in their best content for our social media and built of the club and the
shape possible. awareness of our LOFC partnership. As benefits of our
training wear sponsors we are looking sponsorship have
forward to building on our success. exceeded our
Managing Partner Maureen Penfold says: “What I particularly like about our expectations.
association with the O’s is that they have strong community values, as this mirrors
our own commitment to the communities we work with. This is reinforced by their
relationship with mental health charity Mind, who is also our charity partner. I am
proud to see our name emblazoned across the team’s strip.”
South Stand information • Capacity: 1,336 • Season ticket holders: 988 Renamed after legendary O’s forward Tommy Johnston in 2007, the South Stand provides an excellent view for all who sit here thanks to its raised stature. Home to some of Orient’s most passionate fans, the O’s often shoot towards this stand in the second half, meaning some of the most dramatic moments of the game could take place right in front of you. Underneath the stand is a popular supporters bar area.
2020-21 proposal - The Tommy Johnson Stand Sponsor and Official Club Partner STAND SPONSORSHIP: • Exclusive naming rights of the Tommy Johnson South Stand • Branding across the stand and directional stadium signage • Branding across the following; Club website, commercial brochure, tickets, enewsletter, programme and team sheets. • 30 x Hospitality spaces in the 1881 Suite • 150 x league match day tickets in The Tommy Johnson Stand to be used during the season • 1 x Match sponsorship, which includes 10 hospitality spaces in the 1881 • 2 x Mascot packages • Free room hire of the Boardroom for Management meetings (4 times per season) • Invitation to all Club events • Invitation to O’s Partner Forum SOCIAL MEDIA: • Sponsorship announcement to be made across all Club platforms, and to include senior players/management staff involvement • 2 social media posts per month* sponsor to provide content 3 working days prior
The Tommy Johnson Stand and Official Club Partner Pricing: 1 season term: £22,000 ex VAT per season 2 season term: £20,000 ex VAT, per season 3 season term: £18,000 ex VAT, per season *design, creation and installation costs to be covered by sponsor **For sponsors information, The Qualiteach Community Stand rebranding cost £10,500 ex VAT. If you are looking to do a similar branding exercise, the club would like to support with costs by reducing the annual fee (3 season term only) season 1, fee to be £13,000 ex VAT, seasons 2 and 3 to be £18,000 ex VAT per season. ***if the club are promoted during the term the sponsorship fee will increase by 20%, if however, the club is relegated during this period the sponsorship fee will be reduced by 20%
THANK YOU CONTACT DETAILS: Pa Lette Commercial Sales Executive Email: p.lette@leytonorient.net Landline: +44 208 926 1006 Mobile: +44 7853 898 594 #CommunityClubWithABigMentality
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