The Tipping Point of Island Tourism - B oracay has reopened after a six-month closure, to praises from admiring visitors - TAJARA Leisure
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I N S I D E R
photo by ehmir bautista on unsplash
ISSUE NO.6 | 2019 THE PHILIPPINE GUIDE
F O R H O T E L , P R O P E R T Y, A N D
TOURISM DEVELOPMENT
The Tipping Point
A WAT C H L I S T
ON TOURISM
CAT’S
EYE
of Island Tourism
AND PROPERTY
MARKET
B
oracay has reopened after a six-month closure, to praises from admiring visitors.
Over 110 hotels set to open in the next
The pristine beach is clean, gleaming and devoid of remnants of tourist partying,
4 years. 23,000 rooms will be added to the
once again showcasing the natural beauty that made this island world-famous.
country’s stock, of which 36% of the hotels are
As the government continues its rehabilitation efforts, Boracay is now a benchmark
in Metro Manila. From the pipeline, 60% are
and a sore reminder for the Philippines on the triumphs and travails of tourism. It was a international operators with Ascott, Marriott,
contentious closure, now deemed a success by the government. But Boracay’s fate brings Accor and Dusit leading the pack. The gaming
to light an urgent issue on the unsure future of our islands. industry leverages its success with luxury
With the Philippines being an archipelago, many of our islands rely on tourism for brands Okura and Ritz-Carlton set to open in
livelihood. As the increasing influx of tourists to the Philippines has pushed the demand casino areas.
for more accommodation facilities, the booming travel and tourism market is hot, hot, hot
with opportunities for property developers. No doubt our thriving tourism industry is a From Vanilla Manila to the rest of the
critical contributor to the economy, especially in providing much needed jobs to the remote archipelago. Cebu gains ground as the
areas. Tourism accounts for 14.4 million jobs in the nation, benefiting local livelihood and country’s second capital with the biggest
small businesses, including retail, food and beverage, as well as logistics and transportation. number of hotels in the pipeline after Manila.
But tourism also brings negative effects and even unseen damages when uncontrolled— The modernization of the Clark International
overcrowding, overdevelopment and pollution. If you look at the numbers: we have two Airport secures the location as a gaming
million travelers going to Boracay which is only 10 sq. km in land area. Contrast this to and MICE destination. Davao follows closely,
Phuket’s nine million travelers on a 576 sq. km island and Bali’s six million on 5,780 sq. luring Dusit, Ascott and Marriott brands.
km. You‘ll realize that Boracay is densely overpopulated. Boracay and Palawan continue to top the
Amid the booming tourism industry in the Philippines, deep concerns abound over destinations, followed by Iloilo and Bacolod
the sustainability of our islands. There are alternative approaches to mass tourism—if which are attracting new interest with planned
we make sustainability a priority. An Asian Development Bank report says sustainable developments by Radisson, Citadines and
tourism calls for improvements to infrastructure and the creation of coherent tourism Ayala’s Seda.
strategies that are well-integrated with national development plans.
Crazy Rich Asians is real. More of the
We depend on our limited natural resources, and we need to strike the complex
ultra-wealthy families are to be found in Asia
balance for responsible tourism. According to the World Economic Forum’s Travel and
than ever before. In the Philippines, these new
Tourism Competitive Report in 2017, the Philippines performs poorly on the following
hotel players come from second-generation
factors: environmental sustainability, culture resources and business travel, safety and
wealth. With foreign education and global
security, and ground and port infrastructure. exposure, their business outlook is more bullish
There is much to be done by all sectors—NOW. The Philippines’ Department of than their forebears, as they diversify into
Tourism vows a thrust for sustainability accompanied with infrastructure developments. hospitality with keen interest in creating their
The HOT (Hotel Owners for Tomorrow) Coalition was held in Manila for hotels owners own boutique hotel/s or partnering with an
to lead sustainable developments, organized by Greenview and TAJARA Hospitality. In international brand.
Thailand, Phuket Hotels Association organized the first regional event called PHIST for
Phuket Hotels for Islands Sustaining Tourism. Filipino burgeoning middle class are
Let’s hope that in meeting the demands of development and modernization, our growing at lightning speed. The result is
tourism spots will become stable, sustainable, and be able to preserve their authentic high consumption, boosting demand for travel
and fascinating natural environments. After all, these are what tourists should travel for. experiences, mid and upscale hotels, and
unconventional accommodations, as more
Cyndy Tan Jarabata young professionals enter the workforce.
HOTELS IN THE PIPELINE HOTEL NAME L O C AT I O N KEYS TARGET OPENING DATE METRO MANILA Seda Hotel BGC Tower 2 BGC, Taguig 342 2019 dusitD2 The Fort BGC, Taguig 245 2019 Seda Arca South FTI Complex, Taguig 200 2019 Red Planet Manila the Fort BGC, Taguig 245 Q4 2019 Hotel 101-Fort BGC, Taguig 606 2020 Seda Residences Makati Makati 293 2019 Seda Circuit Corporate Residences Makati 255 2019 Mandarin Oriental Manila Makati 275 2020 Somerset Salcedo Village Salcedo Village, Makati 285 2021 Somerset Valero Makati Salcedo Village, Makati 184 2021 Seda One Ayala Makati 150 2022 One Ayala Residences Makati 150 2022 Citadines Benavidez Makati Legaspi Village, Makati 145 2023 Red Planet Manila Entertainment City Parañaque 330 Q3 2020 Seda Bay Area Aseana Estate, Parañaque 350 2020 Westin Manila Bayshore Resort World Bayshore, Parañaque 600 2020 Hotel Okura Manila Bayshore Resort World, Parañaque 380 2020 M Gallery Manila Manila Bay, Manila 126 2019 Mercure Manila Ermita Ermita, Manila 488 2020 Ibis Styles Manila Malate Malate, Manila 250 2021 Four Points by Sheraton Manila Manila 307 2022 Citadines Malate Manila Malate, Manila 150 2024 Hotel Okura Manila Resorts World Newport City, Pasay 191 Q2 2019 The Ritz- Carlton Manila Resort World, Pasay 170 2020 Manila Marriott Hotel (extension) Resort World, Pasay 250 2020 Ascott DD Meridian Park Meridian Park, Pasay 350 2021 Seda Hotel Ayala North Exchange Quezon City 312 2019 Red Planet Quezon Ave Quezon City 228 Q3 2020 Red Planet Quezon North Ave Quezon City 220 Q3 2020 Ibis Style Manila Araneta Cubao, Quezon City 320 2020 Grafik Room Cubao Cubao, Quezon City 300 2022 Bridgetown International Quezon City 300 2022 Citadines Roces Quezon City 200 2023 Novotel Suites Manila@ Acqua Mandaluyong 310 2019 Summit Hotel Green Hills Greenhills, San Juan 100 2019 Citadines Greenhills Manila Greenhills, San Juan 218 2022 Westin Manila Sonata Place Ortigas Center, Pasig 303 2020 Hop Inn Ortigas Ortigas Center, Pasig 231 2020 TA G AY TAY / B ATA N G A S Quest Tagaytay Tagaytay 164 Q1 2019 Novotel Calatagan Resort Calatagan, Batangas 363 2019 Seda Nuvali (expansion) Sta Rosa, Laguna 204 2020 TRYP by Wyndham Batangas 100 Q4 2020 B Hotel Nuvali Sta Rosa, Laguna 100 2021 Dusit Princess Lipa City, Batangas 152 2021 BAGUIO/LA UNION dusitD2 San Juan Resort San Juan, La Union 174 2019 Go Hotel Tuguegarao Tuguegarao 136 2019 The Henry La Union La Union 50 Q1 2021 Go Hotel San Nicolas San Fernando, Ilocos Norte 200 2021 C L A R K / PA M PA N GA Microtel by Wyndham San Fernando, Pampanga 130 2019 Hilton Sun Valley Clark Freeport, Pampanga 268 2019 Quest Plus Pampanga Pampanga 250 Q4 2020 Mirej Hotel Aqua Park Clark Freeport, Pampanga 200 2020 Microtel by Wyndham Clark Freeport, Pampanga 100 2020 Park Inn by Radisson (expansion) Angeles City, Pampanga 150 2020 Widus Hotel & Casino Phase IV Clark Freeport, Pampanga 400 2020 Royce Hotel & Casino (expansion) Clark Freeport, Pampanga 498 2020 The Sharp Clark Freeport, Pampanga 508 2021 Summit Starmills San Fernando, Pampanga 130 2021 Hyatt Regency Clark Clark Freeport, Pampanga 350 2022 CEBU/BOHOL Dusit Princess Cebu North Reclamation Area, Cebu City 295 Q1 2019 Citadines Cebu R. Duterte St., Cebu City 180 Q1 2019 Hennan Bohol (expansion) Alona Beach, Bohol 210 2019 Sheraton Cebu Mactan Resort Mactan Island, Lapu-Lapu City 250 2019 Dusit Thani Mactan Cebu Mactan Island, Lapu-Lapu City 271 2019 Red Planet Cebu Fuente Circle Cebu City 212 Q3 2020 Seda Central Bloc Cebu I.T. Park, Cebu City 214 2020 Emerald Resort and Casino Mactan Island, Lapu-Lapu City 834 2020 Novotel Mactan Cebu Mactan Island, Lapu-Lapu City 300 2020 Crimson Suites Mactan Mactan Island, Lapu-Lapu City 228 Q4 2020 Grafik Mactan Mactan Island, Lapu-Lapu City 300 Q4 2020 Crimson Suites Mactan Mactan Island, Lapu-Lapu City 228 Q4 2020 Rockwell Aruga Resort Mactan Island, Lapu-Lapu City 300 2021 Microtel by Wyndham Mactan Mactan Island, Lapu-Lapu City 180 2021 Bellevue (expansion) Bohol 170 2021 Lyf Cebu City Base Line Center, Cebu City 160 2021 Somerset Gorordo Cebu Business Park, Cebu City 155 2021 Hop Inn Cebu Cebu Business Park, Cebu City 214 2021 Holiday Inn Cebu Cebu Business Park, Cebu City 180 2021
TOURISM INDICATORS IN FOCUS:
2019 SIARGAO
Named ‘Best Island in Asia’ by Conde Nast Traveler. This small
surf island topped the list of the 3 Philippine islands in the 2018 Readers’
TA R G ET A R R I VALS: Choice Awards, beating Boracay and Palawan.
Construction of an international seaport and airport announced.
Two big-ticket projects, expected to open in 2020 and 2022, respectively,
will support the increasing number of tourists. A total of 195,562 local
and foreign tourists visited Siargao in 2018, a 50.7 percent increase from
TOTAL TOURIST ARRIVALS 2018 2017. The seaport will attract cruise ships and allow entry of bigger roll-
7,128,000 on/roll-off (“roro”) vessels from Manila and other neighboring provinces,
increasing the island’s connectivity to key economies in the country. The
International airport has an estimated budget of P15 billion.
7.6 5 % I N CREAS E
F RO M 2 017 MILLION Property buyers and sellers are moving to make it the next big
hotspot, boasting ease of putting up businesses and investing.
Boasting healthy coral reefs and snorkeling spots, Siargao local
TOP 5 VISITOR ARRIVALS communities and private sector players are cooperating to create
sustainable tourism efforts.
JANUARY-DECEMBER 2018
BORACAY
KORE A C H I NA U SA JAPAN AUSTRALIA
Boracay re-opens. After its six-month closure from April to October
2018 to clear beachfronts, implement road-widening, address garbage
and waste problems, Boracay is back. Department of Environment
and Natural Resources (DENR) claims a successful clean-up and
1,587,959 1,255,258 1,034,396 631,801 279,821 rehabilitation, with further efforts underway until December 2019.
22.28% 17.61% 14.51% 18.86% 3.93%
SMC planning to develop Boracay gateway facility. San Miguel
Properties, the real estate arm of conglomerate San Miguel Corp.
(SMC), is building 1,000 hotel rooms by 2020 in Caticlan in Malay,
Aklan, which serves as the gateway to Boracay. The development
-1.24% 29.62% 8.00% 8.15% 7.86%
growth rate is part of a 13-hectare leisure complex. SMC also operates Boracay
Airport in Caticlan.
SIGNIFICANT INCREASE IN CHINESE TOURIST ARRIVALS PALAWAN
South Koreans are still the top tourist market of the Philippines. El Nido and Coron next for island clean-up. Updates from
Although total arrivals reached 1.58 million in 2018, this was lower the DOT and DENR share that more environmental measures are being
than the 1.6 million in 2017, showing a slight decline of 1.25%. Growing proposed to these eco-hotspots to preserve resources amid tourist influx.
Chinese tourist arrivals have been seen in the last three years. From New airports to boost arrivals. Palawan province is aiming to soon
490,000 in 2015 and 675,000 Chinese tourists in 2016, the number reach 2 million annual visitors. This would equal the number of visitors to
posted a significant increase in 2017 with 968,000 tourist arrivals, Boracay from 2017. In 2017, Palawan opened its international terminal at
then ended at 1.23 million in 2018. This reflects a 29.62% increase Puerto Princesa, but the government has proposed to develop a second
in the last year, making China the Philippines’ second largest and international airport at Taytay in north Palawan, less than two hours’
fast-growing source market of foreign tourists. Department of Tourism drive from El Nido. Puerto Princesa is centrally located in Palawan but
(DOT) attributes this to the renewed relations between the Philippines is still a five-hour drive from El Nido. A new airport was also opened at
and China, added air routes and the Visa Upon Arrival (VUA) option for San Vicente, an emerging tourist town roughly halfway between Puerto
Chinese nationals. Meanwhile, total tourist arrivals for the Philippines in Princesa and El Nido, San Vicente has the longest white beach in the
2018 reached 7.1 million foreign arrivals. Although this fell short of the Philippines. It aimed to attract 100,000 visitors in 2018. Three years ago,
projected 7.4 million of the DOT. in 2015, it attracted only 16,000 visitors.
HOTEL NAME L O C AT I O N KEYS TARGET OPENING DATE
TRYP by Wyndham Cebu City 250 2021
Courtyard by Marriott Cebu Cebu City 251 2022
Holiday Inn Mactan Seagrove Mactan Island, Lapu-Lapu City 200 2022
Four Points by Sheraton Mactan Mactan Island, Lapu-Lapu City 287 2022
Seda Hotel Cebu Cebu City 300 2024
B O R A C AY
Hotel 101 Resort-Boracay Boracay New Coast Hotel 1001 Q4 2020
Boracay Gateway Marriott Resort & Spa Caticlan, Aklan 379 2022
Courtyard by Marriott Boracay Gateway Caticlan, Aklan 250 2022
I L O I L O / B AC O L O D / D U M AG U E T E
Park Inn by Radisson Iloilo City 200 March 2019
Citadines Iloilo Iloilo City 120 2019
Quest Hotel and Conference Center Dumaguete City 180 Q4 2020
Citadines Bacolod Bacolod City 200 2021
Belmont Hotel Iloilo City 405 2023
PA L AWA N
Four Points by Sheraton Palawan Puerto Princessa, Palawan 233 2020
The Henry Coron Coron, Palawan 50 Q1 2021
JW Marriott Resort & Spa Palawa Puerto Princessa, Palawan 220 TBA
DAVAO / G E N E R A L SA N T O S
dusitD2 Hotel Lanang Business Park, Davao City 120 2019
Microtel by Wyndham Tagum Davao Del Norte 80 Q3 2020
Hotel 101-Davao Davao City 519 2020
Summit General Santos General Santos 99 2020
Dusit Thani Lubi Plantation Gulf, Davao 162 2021
Citadines Paragon Davao Davao City 260 2022
Four Points by Sheraton Davao Hotel Davao City 218 2023
& Convention Center
Fairfield by Marriott Davao Davao City 174 2023
Seda Hotel Davao Davao City 300 2024
MARKET UPDATES: WHAT’S IN AND WHAT’S HOT
CONDE NAST TRAVELER will boost Clark International Airport’s
NAMES 3 PHILIPPINE capacity to 12.2 million passengers
per year from the current 4.2 million.
ABOUT TAJARA
ISLANDS BEST IN ASIA.
The Philippines took 3 out of the 5 spots The development is expected to boost
for Asia in luxury publication Conde Nast tourism, employment and economic
Traveler’s 2018 Readers’ Choice Awards, growth in Central and Northern Luzon.
released in 2018. In a survey, readers ranked
Siargao, Boracay and Palawan as the top 3 Upgrade of Regional airports to
best islands in the world outside the U.S. boost tourism.
The new Mactan-Cebu International
Boracay And El Nido Rated Best Airport’s Terminal 2 and new Bohol
Beaches On Tripadvisor In 2019. International Airport, the country’s first
TripAdvisor named Boracay and El Nido eco- airport, which can accommodate
as Asia’s best beaches in its 2019 Travelers’ annually 12.5 million passengers and
Choice Award. Boracay’s White Beach, 2 million passengers, respectively, will
described as the island’s most popular beach, provide better accessibility and services
was ranked 9th among the beaches in Asia to visitors to these hotspots.
while El Nido, Palawan’s Nacpan Beach and
Las Cabanas Beach were voted as the 13th Co-working and co-living sector
and 22nd best. expected to boom.
TAJARA is a leading hospitality
The community-based lifestyle favored consulting and development
PHILIPPINES POSITIONS by the millennial workforce has driven company in the Philippines
ITSELF AS PREMIERE the growth of the co-working industry. working with clients throughout
SUSTAINABLE TOURISM This trend presents opportunities Asia. Its in-depth knowledge
DESTINATION. The country’s Department in the Philippine real estate industry and experience in mainstream
with space operators like WeWork and and emerging destinations guide
of Tourism (DOT) is pushing for more
IWG expected to expand in 2019. New owners and investors in making
responsible and sustainable tourism, in a strategic decisions and provide
new international campaign promoting local providers are emerging such as
local intelligence to facilitate
the Philippines as a “premiere sustainable SM’s MyTown and Ayala’s The Flats the projects’ development
tourism destination.” The “refreshed” offering co-living spaces suited for process. TAJARA handles rollout
tourism campaign is an innovation on young professionals working in central plans for independent and chain
the previous concept, “more fun in the business districts. hotels taking on the projects’
Philippines” and aims to promote responsible full development cycle from
Manila Bay Area eyed as next acquisition, technical services,
travel to preserve the experience for future
central business district. marketing, hotel operator
generations. selection, project management,
The reclaimed land fronting Manila
pre-opening and asset
Tourism soars despite Bay has been the choice location for management.
Boracay closure. major foreign investments entering Cyndy Tan Jarabata has diverse
The Philippines posted more than 7.1 million the country: three casinos that make experience extending 20 years
foreign visitor arrivals in 2018, 4% short up Entertainment City were built, in the hospitality, leisure and
of its target of 7.4 million. However, this is while the Mall of Asia Complex and residential development. She
204-ha. Aseana City continue to heads business development,
7.65% higher than the 6.6 million in 2017,
grow. The NAIA Airport Expressway acquisition, operations and asset
despite the 6-month closure of Boracay, said management.
the Department of Tourism (DOT). The top and Paranaque Integrated Terminal
market remained to be South Korea with Exchange has made the Manila Bay
1.59 million arrivals. China came in second, Area more accessible to both foreign
with a record high of 1.26 million arrivals. tourists and local residents. Upcoming
The influx of Chinese tourists in the country developments include the world’s largest
made China the “most improved market” IKEA store, the new Resorts World
according to the DOT, with a 29.62% growth casino, Ayala Malls Bay Area and the
rate. The US ranked third, with 1.03 million New Manila Bay City of Pearl.
tourist arrivals. January had the highest
number of tourist arrivals at 732,506 visitors; BUDGET HOTEL FOR HOTEL DEVELOPMENT AND
NETWORKS DISRUPTING HOSPITALITY CONSULTING,
and December was the second highest month
BRICK AND MORTAL CONTACT US:
with 687,726 foreign visitors.
BUDGET CHAINS.
Clark International Airport to Oyo, RedDoorz, Zen Rooms
Cyndy Tan-Jarabata
be designed by Changi Airport and Hotel Nida are online budget
ceo / president
developer. hotels that buy inventory of rooms cj@tajaraleisure.com
A “superior customer experience” is being from non-branded hotels and convert +63917 8387238
planned at Clark International Airport’s them into their own specific brand
newest terminal, according to its newly- standards. Users can book online and be
awarded operator group North Luzon part of their loyalty program. Oyo and Tyrone Tan
Airport Consortium (NLAC), comprised of RedDoorz claims to be the biggest in vp for project development
JG Summit, Filinvest Development Corp., Southeast Asia and have set foot in the tyrone@tajaraleisure.com
and Changi Airports International. The Philippines, rapidly expanding +63917 5603885
latter is a wholly owned subsidiary of their operations.
global firm Changi Airports International,
the company behind Singapore’s Changi Tel: +632 8242231
International Airport. The new terminal www.tajaraleisure.comYou can also read
