THE SUN IS SMILING' 3 - Show Daily
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THE OFFICIAL EUROBIKE NEWSPAPER HTTP://BIKESHOWDAILY.COM SHOW DAY 1 SEP. 1ST, 2011 'THE SUN IS SMILING' 3 DeMO Day was all THey COulD ask dAY Of THE CONCOR saN MaRCO ReVIVes a ClassIC 25 H APPY A NNIV ER SARY 4 euROBIke Is 20 yeaRs OlD fAST, fUN A Nd fR IGHTfUL MakING fasT PeDeleCs safeR 28 'BR AK ING' INTO THE BUSINESS 10 GeRMaNy's sCHOOlBOy INVeNTOR GER M A NY CH ARGES AHEAd Takes TOP sPOT fOR e-BIke sales 43
SHOW DAILY sHOw Day 1 3 ‘THE SUN IS SMILING’ AS CONTENTS dEMO dAY TUR NS fIVE fEATUREd IN THIS ISSUE … “Everything is great!” exclaimed Dirk “It’s fantastic. It’s crowded. It’s 04 Eurobike a great atmosphere. everyone is Turns 20 Sandrock, founder of O-Synce, as he took excited,” said Joshua Hon, general German retailers ride out storms part in Demo Day yesterday. “The sun is manager of new folding bike smiling, the people are smiling—what more company Tern Bicycles. “It’s good could you ask for?” for us. The urban segment is big over here. even if there are many 05 Vitus Signs Chain Reaction meets the media sportive bikes around—the interest for many attendees, Demo Day “we want to keep people’s in the urban market is huge.” was about as good as it gets. eurobike’s fifth Demo Day, amid attention with these new technologies. They are all at Thun, which was exhibiting for 07 VoxHas financial crisis affected you? Pop the green, tranquil pastures relevant, and I think the target the first time, “for us it was super,” of Ratzenried, attracted 1,840 group’s perfect. we will see 10 the company’s Janine Neumann The Force is With Him retailers and—almost as important after this day if there was a said. “and even if this test event is young designer brakes into field for many exhibitors—more than lot of interest or not.” more focused on sports bikes, we 600 journalists from 24 countries. But for most exhibitors, were able to get some mountain some 116 companies and brands participated. Demo Day was about getting as much product on or under as many people as possible. and road bikers on our new pedelec system. we received a 16 Aero Exercises How far will aero road trend go? really good response for it.” “we couldn’t have a better trade show opener. eDD offers a unique mix of a trade show and a 18 A New E-Bike Formula formula 1 driver helps JD bike festival, and is well appreci- ated by our customers,” said klaus wellmann, CeO of Messe friedrichshafen. 24 Bigeurope Wheels Keep Turning shows big love to 29ers 25 Dayselle One gauge of Demo Day’s of the Concor success was the empty exhibitor san Marco revives classic tents. “The sun is shining, the bikes are out,” said arthur Gala of kona, who stood amidst a completely 28 Speed Thrills Fast pedelecs need better safety empty tent except for a bike on a stand that a mechanic was prepping for its next customer. 30 Bold Statements New apparel explodes with color “last year, because of the rain, it was not as good.” Nearby at Colnago, a nearly 32 Di2 Moves Downstream shimano makes ultegra electric identical response. “every bike is out. everything is good,” Colnago’s eugenio Conti said. 34 Paintingsks'Sundern Orange new conference center Not all exhibitors cared about having products for visitors to demo. schoeller, the swiss 40 DT SwissCompany is Going Places expands globally manufacturer of technical fibers and fabrics, attended 43 A Charged-Up MORE THAN 2,400 RETAILERS ANd jOURNALISTS ATTENdEd Market Demo Day for the first time to YESTERdAY ’S dEMO dAY. © Bw Germany takes lead in e-bikes spread the word about the tech- nologies—such as ColdBlack, “we are super happy,” said Retailer Hofmann Helmut, who Nanosphere, energear, and others—that its partners use in their apparel lines. frank stollenmaier, general manager of Brake force One. owns Hofmann Bike shop in Halblech, Germany, said he’s been 45 New Products see the latest and greatest “The weather here is much coming to eurobike since it started better than it was at Bike 20 years ago. “Today the weather “Demo Day is new for us, and we expo’s Demo Day. Over there is perfect for bike testing,” Helmut thought we’d give it a try,” said we had a lot of rain,” he said said, adding that he planned to try ON THE COVER: SABRINA LAwSON, ansgar fritschle of schoeller’s referring to an earlier show in e-bikes and then some mountain "MISS OBERSCHwABEN," AT dEMO dAY. marketing department. Munich. bikes. ■ DM © BERNHARD WROBEL
4 SHOW DAILY sHOw Day 1 EUROBIK E CELEBR ATES SUPPORT wILdCATS wITH 20TH AS GER M A NY'S VELO & GET A SENSO wILdLIfE T-SHIRT R ETAILER S R IdE OUT TUR BULENT wEATHER Velo Enterprise has partnered with South African Airways, South African Tourism, bike magazine aktiv Radfahren and the conservation organization Panthera, Germany’s bike business continues to do well despite to support the preservation of wild cats. economic turbulence, according to industry organiza- tions and business leaders who spoke at yesterday’s since april 2011 a sweepstakes Eurobike press conference. in which two winners are given a trip to south africa has stirred B2-503 interest for the senso wildlife It is the turbulence from real weather in the first half, to 1.83 million units. campaign ending on October that has had the most impact The average value of imported units 20, 2011. on sales. Retailers in Germany rose by about 10 percent compared experienced an exceptional start to with the previous year. Throughout the promotional the sales season, but poor weather in period, a portion of the June, July and august largely erased In terms of volume, Thailand has proceeds from the sale the early gains. Overall, it’s expected overtaken Taiwan as the largest of senso saddles are desig- that 2011 sales will be on par with last bike exporter to Germany, thanks nated for the conservation year’s numbers. to shipments from strongman and organization Panthera, a Bangkok Cycle. Domestic consump- leader in advancing actions Messe friedrichshafen CeO klaus tion (production plus imports minus globally to preserve wild wellman took a look back at the exports) was 2.9 million in the first cats. development of the world’s biggest half, up about 2.1 per cent. Take part in the senso bike show, which started 20 years wildlife contest by completing ago. The trend towards e-bikes continues unabated, Neuberger said. However, the form at Velo’s booth and rising e-bike sales have not led to receive a free senso wildlife The original eurobike began with overall market growth. Consumers T-shirt. just 268 exhibitors at the “old” fairground, much smaller than today’s instead are apparently deciding to modern complex. This year the show buy an e-bike instead of a city or welcomes 1,180 exhibitors from 45 trekking model. The impact on sales countries, with over 300 products value has of course been substantial, premiering exclusively at eurobike. and ZIV expects this to continue. BE qUICK , GR AB A Originally known as a mountain bike Giving the perspective of Germany’s B2-102 fR EE C-BOLT event, the show now covers every bike retailers, VDZ CeO kunz said aspect of the bicycle business, turnover in 2010 was about €3.2 The first 25 IBD visitors to the Cratoni booth attracting over 40,000 visitors from billion, with bicycles accounting for 53 will walk away with a free C-Bolt helmet. This offer is around the world along with 1,700 percent of revenues. The remainder came from sales of accessories and first come, first served and is for today only. journalists from 35 countries. services. average bike prices rose The panel at the opening press from €446 in 2009 to €460 in 2010, The C-Bolt was the winner in conference traditionally includes two an increase that is largely explained a Roadbike-Magazin helmet representatives from industry associa- by the increase in e-bike sales. test report. tions and two business leaders. Derby Cycle boss Mathias seidler Cratoni's general manager, This year, siegfried Neuberger, CeO explained the reasons behind Günter krauter, promises of ZIV (Germany’s Two-wheeler his firm’s stock exchange listing that if the correct size of Industry association) and Thomas earlier this year, including access to C-Bolt isn’t available at kunz, CeO of VDZ (association for the investment and the company’s desire the booth, the company two-wheeler business) presented their to remain independent. Derby is the will mail one after the takes on the state of manufacturing market leader in e-bikes in Germany, show. and sales in the German market. and seidler expects continued strong Neuberger said that total production growth in the segment. in Germany rose slightly in the first half of 2011 to 1.73 million units—up 3 specialized VP Bob Margevicius percent compared to the same period also spoke about his vision for the last year. future of the industry, starting with a Bike imports rose by about 4 percent story about a young cyclist he met in southeast asia. “This kid was OR dER R& M’S PEdELECS, on a domestically made bike. His equipment was not the best, but he TAK E A N IPAd2 wITH YOU was well able to keep up with me Here’s an enticing offer: and he had dreams of cycling in the Order at least 12 Riese Olympics,” Margevicius said. “This is the future of cycling.” & Müller hybrid bikes (the name they give their Pointing to double-digit sales growth pedelecs) for 2012, and get a for recreational bikes in China, new Apple iPad2 for free. he emphasized how important the markets in China, India and southeast asia were becoming for the industry. In the developed world, he stressed the need for education and advocacy to reverse the A2-306 disastrous decline in bicycle use by school-age children SIEGfRIEd over the last 40 years. ■ TK It’s Riese & Müller’s way of saying your pedelec line-up for next NEUBERGER, CEO Of GERMANY ’S TwO- “thank you” to their current—or season, this may be just the push wHEELER INdUSTRY prospective—retailers. so, you need to help you decide. ASSOCIATION. retailers: If you’re thinking about
SHOW DAILY sHOw Day 1 5 CH AIN R EACTION COURTS THE PR ESS AT dEMO dAY Chain Reaction Cycles of Northern Ireland Chain Reaction is producing is a big online bike retailer whose aggres- a signature sean kelly Vitus bike and will make 75 of sive pricing, has long ruffled feathers, from them this year, retailing for its home market as far away as Australia. £2,999 (€3,400.) so Chain Reaction’s “eurobike offers a huge The carbon monocoque presence at Demo Day opportunity to meet the frame has geometry turned some heads. was world’s bike media.” supplied by kelly, including a the Internet bike store about Vitus has been the house shorter-than-usual top tube. to offer its house brand of brand for Chain Reaction The bike is equipped with bikes to brick-and-mortar since 2010, when the family- Dura-ace, but not Di2. kelly retailers? owned business bought the said he prefers the feel of brand name from its french mechanical gears. Not exactly. Chain Reaction came to Demo Day because owners. In 2010, CRC made 13 it’s also a great place to see Vitus was big in the 1970s Vitus models; this year that journalists from around the and 80s and was noted for expands to 23, including world, not just retailers. its lugged aluminum frames. full-suspension mountain In the early 1980s, Vitus was bikes and a 29er city bike. and the company is getting one of the first companies some help from former ■ CR to start producing carbon professional cyclist sean bikes. kelly. Professional rider sean kelly “we’re here at eurobike of Ireland won many of his to give the press a sneak sprint victories—and Tour de preview of the new range,” france green jerseys—on a said Damien Duggan, Vitus aluminum bike. kelly A5-411 Chain Reaction’s marketing is now the “brand ambas- manager. sador” for Vitus. CHAIN REACTION’S dAMIEN dUGGAN (LEfT) HANdS A SEAN KELLY VITUS TO … SEAN KELLY HIMSELf. EVENT GUIdE wH AT'S ON TOdAY? ALL DAY Taler Sports & Protective roll out the red carpet EUROBIKE AWARD 2011 Hall B5-503 foyer west Corratec Event: Revolution & EUROBIKE VISION Aerody- X-Bow namic bicycle construction Hall B1-300 foyer west 16:00 Stars on stage foyer east EUROBIKE Fashion Show foyer east 11:00 17:00 EUROBIKE Fashion Show foyer east WFSGI Open Meeting: CSR SELLE ROYAL IN VESTS IN Corratec Event: Revolution & for the bicycle industry R ETÜL BIK E fITTING fIR M X-Bow Room schweiz, Conference Center west Hall B1-300 Selle Royal Group Rosin, a sales and marketing 18:00 has invested in Retül, director for selle Royal. 13:00 a Boulder, Colorado EUROBIKE AWARD – Awards Retül, founded in 2007, provides Storck Bicycle GmbH company that invented a Ceremony high-tech bike fitting, education Hall a3 - 100 bike-fitting technology. and software that is designed to foyer east help bike fitters make objective and 14:00 18:30 selle Royal, the Italian saddle and accurate fit decisions. component manufacturing giant, euROBIke fashion show Lightweight Night-Ride says Retül fits with its focus toward according to Retül, a proper bike fit foyer east is one of the single most important Powered by Sigma. For further helping riders find products that will info, call +49 (0)176 3811 5965. work best for them. factors for optimal performance and 15:00 efficiency, injury prevention, and Meeting Point: entrance west “while we will all continue to develop comfort on the PowerBar Press Conference endura 18th Birthday Party and improve product, we should bike. ■ TK Hall a1-206 all be accountable for how people A5-401 B5-204 interact with their bike,” said Nicola
6 SHOW DAILY sHOw Day 1 THE SECR ET TO GRUBER'S dOwNHILL, UPHILL; IT’S ALL fEATHER-LIGHT E-BIK E? LOOK THE SA ME wITH THE E-R IdER IN THE SEAT TUBE Conway is going after power-hungry downhillers who want to have as much fun going up the Austrian e-bike kit supplier Gruber Antrieb has joined mountain as coming down. forces with Steinbach Bike, another Austrian company that is equally fanatical about saving weight. The new e-Rider extreme is an since the e-Rider extreme isn’t to electric bike married to a rugged be ridden like a standard pedelec, “Vivax assist is more quiet than downhill model. But this isn’t a city it’s difficult to estimate a range for before and moves on a smoother pedelec. It boasts a 1kw motor battery life. Instead, Banse said a frequency.” (that’s more than one horsepower) cyclist should be able to ride with and a monster 695 wh lithium-ion battery assist for about two hours according to the battery, said andreas Banse, before charging. fG-AK3 company, the kit does product manager. all of that fits within a relatively sleek 20-kilogram The e-Rider extreme will retail for not use sensors. It is €6,999.95. The e-Rider Perfor- (44-pound) package. It’s fitted with powered by what the 26-inch wheels and a fork with mance, with a 324 wh motor, will company describes as a helical, 160mm of travel. retail for €5,499.95. ■ DM maintenance-free bevel gear-pair. Including the battery pack the kit “It’s a bike for a lot of fun,” Banse weighs only 1.8 kg (4 pounds). said. “It’s not only a downhill bike, it’s a daily tour bike.” B4-502 GRUBER’S ULRIKE TREICHL wITH How did they do it? One clue is that The e-Rider extreme drew crowds THE STEINBACH LOdRON 29ER. you don’t see a motor on the bike— at Demo Day. Development of the not on the front, not in the rear, bike has been in the works since Together, the two have launched the not in the middle. Instead, Gruber 2007, with well-known designer “steinbach lodron,” a 29er mountain makes its kit invisible by mounting it Thomas kamm from GeRMaN:a bike that Gruber calls the lightest in the seat tube. involved. Conway showed a e-bike on the planet, weighing less prototype at last year’s eurobike, than 10kg (22 pounds). Gruber says a fully charged 4.5 aH and now it’s ready to take orders. lithium ion battery will last at least 45 Banse said product bikes would “Both steinbach and Gruber are begin shipping by January or minutes, while an optional 6.75 aH february 2012. known for their lightweight products. battery will last at least 70 minutes. we use our latest Gruber assist Production models should begin “we will start in the German market motor control gear system named shipping in spring 2012. and austria, and at the moment we ‘Vivax assist’ on this 29er,” said are looking for distributors in other ulrike Treichl of Gruber. ■ JB countries,” he said. CONwAY ’S ANdREAS BANSE wITH THE E-RIdER ExTREME. OLd NA ME, NEw TR ICK S — K R EIdLER SEEK S A R EVIVAL Boosted by a top test result for its Kreidler e-bike, the German bicycle group Cycle Union continues to breathe new life into the traditional brand. at Demo Day yesterday, kreidler kreidler hopes to grow beyond introduced a line of high-end the German-speaking market. mountain bikes to go with its “we want to create international award-winning e-bikes. awareness for our revived kreidler brand. That’s why we are here,” Its flagship mountain bike is the szech said. full-suspension, carbon shutter Carbon 2.0 that will retail for Helping kreidler’s momentum is €2,599, said Manuel szech, its recent top award in the stiftung kreidler’s product manager. “we warentest e-bike test for the hope other firms will see us and Vitality e-bike, which uses a Bosch say, ‘whoa, beautiful bikes,’ what power system. ■ DM will we do in the future?” szech said. A6-502 kreidler assembles its bikes in northern Germany, near Bremen. Its main markets today are Germany, austria and the Netherlands. The rebirth began two years ago under kreidler’s parent company, Cycle union, which also owns the Vsf fahrradmanufaktur, epple and Rabeneikc brands. “Our premium sports bike collection starts in the upcoming season with mountain bikes,” szech said. The range offers hardtails, full-suspension and 29er models in aluminum and carbon. KREIdLER’S MANUEL SzECH Retail prices will range from ANd BRIAN PARGMANN wITH €1,299 up to the €2,599 for its THE NEw TOP-Of-THE-LINE flagship model. MOUNTAIN BIKE
VOx POP H AS THE fINA NCI AL CR ISIS AffECTEd YOUR BUSINESS? H A R A Ld TROOST GENER A L M A NAGER - TE A M LE A dER K INd SHOCK PROMOTION HI-TECH CO., SHIM A NO LIMITEd, EUROPE TA IwA N (NETHER- L A NdS) Our business I think to a continues to grow gradually certain extent rather than dramatically. it has but overall we are very focused on new products for many people like our adjustable seat post. cycling is a hobby and even though there is a crisis many people are willing to spend PA SC A L NAVA R RO money on hobbies. SA LES M A NAGER - LOOK , NE V ER S, fR A NCE There are some markets that have We have not been affected but overall I think we been really are in a really good, stable business affected by and in the future it will only grow. It the financial is a combination of environmental crisis, and I trends and more elderly people think it is not having money to spend on their just Look, but hobby and they want to keep most of the bike exercising, of course. These are all business. things that bode well for the future for the bike industry. People care about their health and about the environment and they're TOBI A S SCHOENSEE trying to use less gas. so, many SHOP OwNER - people are coming into biking. even if R A dSPORT we have high-end bikes and this kind SCHOENSEE, of consumer is not really in touch SOUTH with us at the very beginning, when GER M A N Y they start to get really involved we SPECI A LT Y: benefit as well. R ACING BIK ES jOK IN dIEz OR BE A PR ESS, M A LL A BI A , We've seen a lot SPA IN of e-bike growth but more in the big cities and not At the moment so much in the countryside. we are not having any OLI V ER K EBLER problems. We BR A Nd M A NAGER - fELT, think that the EdEw ECHT, GER M A N Y bicycle market, and everything Not really! that is around the Everything is ok bicycle market, is different and we're not from other markets. feeling any effect from with regard to people not the financial having as much money as crisis. before, we are not having problems selling bikes. In fact, some countries we are doing really well. up to ten are better than others. years ago we sold more road than Germany is a very strong market mountain bikes. Nowadays we are and we sell a lot of bikes while more or less balanced between we're selling a little less in countries road and mountain bikes. like spain. dA MIEN dUGGA N GA BR IELE BENEdETTI M A R K ETING M A NAGER SPORT M A R K ETING CH A IN R E ACTION C YCLES, M A NAGER fI'zI:K , POz- NORTHER N zOLEONE, ITA LY IR EL A Nd The cycling I would say business not. like for me is a everything, little bit less affected by the industry the crisis but is affected we have to see to a certain what happens. degree. But because we are not relying on one specific However the first feedback for our economy, our reach is far greater. new products is very good. so we Thankfully we are in a position hope that next year will also be that we have seen growth year good for the business. on year. M A RTIN HSU
10 SHOW DAILY sHOw Day 1 THE fORCE wAS wITH HIM GER M A N SCHOOLBOY IN V ENTS ‘MOST POwER fUL BR AK ES’ According to the German Now 18, wauhoff has one more year of testing house Velotech, secondary school to complete. He plans the Brake Force One disc to attend university to study mechanical engineering. brake outperforms all other hydraulic brake systems. “after I graduate, I plan to work for Brake force One,” wauhoff said at Demo Day. Odds are good that he’ll be able to get But this isn’t just another newer-faster- a job with the company, in Tübingen: It’s better story. That’s because Brake force co-owned by wauhoff’s family and by One was designed by Jakob wauhoff frank stollenmaier. when he was just 14. By the time he THE BRAKE fORCE 1 BRAKE was 15, the German schoolboy had stollenmaier became involved through the BOOSTER. developed a working prototype. classic, “I liked it so much, I bought the company” entrance into the bike trade. jAKOB wAUHOff, THE TEENAGE INVENTOR Of BRAKE fORCE ONE. He was a customer in the bike shop owned by Jakob’s father, where he saw the younger wauhoff fitting prototype brakes on a mountain bike. wauhoff was able to put his ideas into solid form because his father’s workshop had a CNC machine. The bike shop is now closed, as waufhoff senior now works full-time for the company, working to commercialize his son’s invention. “I have always been a bike rider,” Jakob wauhoff said. “I couldn’t find a brake that was good enough so I designed my own. I found it was better.” He added, matter-of-factly, “The first brakes were very basic. I machined the first prototypes myself. frank bought a bike at our bike shop and saw me working with the brake boosters. we came together to create the business.” The Brake force One system doesn’t suffer from brake squeal and can be adjusted at the lever to stop pads and disc rubbing together. Its stubby, one-finger lever offers powerful, progressive braking for beginners and experts. “The problem with standard disc brakes is that you have either a fast reaction time, or power, but you can’t have both,” wauhoff said. “This is because of the diameters of the pistons. I thought it should be possible to push the pads to the disc fast with a big piston and then get a small piston to exert a lot of pressure. I built a brake booster to test this theory. It worked.” Brake force One lever assemblies do not require an oil reservoir, making them lighter and less complicated than standard lever assemblies. Pointing to a knob on one of the levers, wauhoff said, “space between the pads and the disc can be regulated with this wheel, so if you hear ‘bling, bling, bling’ you make a few turns and the rubbing noise disappears.” wauhoff said the set-up on display at eurobike uses Brake force One discs and pads but added, “the system works with other company’s discs too, and there’s no problem with warranty, either.” The company is at eurobike for the first time in order to appoint distributors worldwide. Brake force One already has distribution in australia. aftermarket product will be available in October. The brakes will be spec’d on OeM MTBs from Nicolai, B1-4 0 4 Bionicon and fXX. ■ CR
SHOW DAILY sHOw Day 1 11 GALLERY DEMO DAY '11 ALL PHOTOS: © BERNHARD WROBEL
12 SHOW DAILY sHOw Day 1 SHIM A NO xT GETS NOAH M AK ES ITS ICE BR AK E TECH M AR K wITH SPLITS EV ERY THING IS COOLER , SMOOTHER & qUIETER Aero road bikes are all the rage. For Ridley, designing an aero- With ICE brake technology, Shimano aimed to make the dynamic shape wasn't enough: The Belgian company wanted to do something streamlined but different, something standout. best brake possible for the market. for the rotor, shimano built a an additional advantage is the "They were really amazed at the three-layer sandwich structure of an substantial reduction of noise. power and sensitivity of the brakes. aluminum core and two stainless shimano applies its ICe technol- People said they did constant steel outer layers. ogy not only to cross-country double-takes when they were riding (the rotor) but also the along because they couldn't see a trail brake (the rotor and front brake caliper." brake-pads) systems A1-200 with their different Three years in development, the Noah rotor sizes (160mm, fast has the all-important 'approved 180mm, 203mm). The by the uCI' decal on the top-tube. It renowned German test took a year to get through the union institute Velotech.de has Cycliste International's innovations The higher heat tested all XTR disc brakes approval process. dissipation of A7-300 (Cross-Country as well as RIdLEY fAST aluminum reduces the Trail version) with striking fORK. In effect, the front fork and rear the rotor surface results. stays – a patented feature - are temperature by almost double width compared to In short: ICe brakes The company's Noah fast with around 100°C. standard fork and stay widths. The exceeds DIN eN 14766 and f-splitfork “jet foil” was the result. as the name suggests, the front fork and splits are said to reduce the effect as for the brake pads, Gs standards and withstand the rear stays are each cleft in two. of air interacting with the spokes shimano designed roughly three times the DIN+ ICE BRAKE TECH Integrated brake pad assemblies are and wheels, cutting drag by seven aluminum cooling fins PREMIERES ON xT AT requirements. The new situated behind the splits, out of the percent over a leading competitor's that improve the heat EUROBIKE. XTR brakes work at much wind. Ridden by the Vacansoleil-DCM aero fork. dissipation and reduce lower temperatures than do the brake-pad surface temperature regular disc brake systems and have team in this year's Tour de france by around 50°C degrees. This latter practically no fading. shimano applied (including the Tour's crash hero, The Noah fast is equipped with feature is particularly important on trail the ICe technology to the XTR groups Johnny Hoogerland), the Noah fast f-surface strips, as used on earlier riding applications. last year and are debuting it on the was available to IBDs and media at aero bikes in the Ridley stable. when XT group at eurobike. The slX group yesterday's eurobike Demo Day. riding between 50 and 70 km/h, the The result of the shimano ICe has been made ICe compatible for strips produce an average of four technologies solution is more or less Jan Geudens, PR manager for Ridley, percent less drag, claims Ridley. first 2011 as well in case cyclists want to zero brake fading and an increase of said those who test rode the Noah fast deliveries will be in October. Retail for upgrade their brake system. ■ GE pad durability up to 100 percent. at Demo Day came back "very excited”. the frame only is €4,499. ■ CR A4-100 LOOK dEBUTS ‘INTEGR ATEd’ fULL-SUSPENSION MTB Look’s “integrated” road bikes have been joined by an “integrated” mountain bike, the 920. Designed by French designer Patrick Jouffret of Agency 360, the 920 is a dual-suspension bike aimed at the mountain marathon customer. Its sweeping, low-rise front-end makes look launched the bike in July. It will for a striking bike. be available in september. look is offering two models; the all-carbon The 920 features what the french version will retail for €7,370. wINORA’S jONATHAN SwEET wITH THE HAIBIKE Eq RACE. company calls the a-stem, a ■ CR machined aluminum stem, that is H AIBIK E TESTS wATER S produced in a range of lengths. elastomer steering bumpers within the wITH fIR ST E-ROAd BIK E a-stem help prevent crash-induced frame damage. B2-301 We’ve seen e-city bikes, e-trekking bikes and all kinds The rear suspension is single pivot/ of e-offroad bikes. At Eurobike, Winora is testing an rocker arm design. The front triangle, e-road bike which it presented at Demo Day yesterday. swing-arm and rocker link are carbon fiber. Jonathan sweet, the winora Groups “we turned the engine 210 degrees manager of research and develop- into the inside of the frame and “after last year’s introduction of the ment, said the company is showing developed a special frame interface 695 integrated road bike we wanted to what it calls the “eQ Race” e-road bike for it. create a mountain bike with the same to gauge retailer reactions. winora philosophy of having an integrated wants “to see how the response is, The goal was full ground clearance seat-post, stem, and crankset,” said and then it might go into production and maximum protection of the engine arthur espos, look’s PR manager. one day,” he said. Haibike—winora’s from blows from below,” sweet said. In other words, the motor is nearly “The 920 has a lower center of gravity high-end, international brand—is using upside down. and beefed up front-end. It’s really stiff the new 350w Bosch e-bike system and responsive.” that operates up to 45 km/h. a version of the eQ Race with hydraulic disc brakes and a front Responding to a question about The “real revolution,” sweet said, is suspension is in the offing. The entire backwards compatibility, espos the so-called “Haibike Reverse Motor bike weighs 17.5 kg. said, “Theoretically you could put angle Concept” (RaM in short) that a standard stem on the 920 but the company has already introduced ■ JB you’d lose some of the performance on its mountain bikes. benefits.” THE A-STEM ON THE LOOK 920.
SHOW DAILY sHOw Day 1 13 LIGHTER A Nd MOR E EffICIENT for this new generation of hub motors, the keywords were “low cogging,” “low SUNTOUR’S NEw E-BIK E K IT rolling resistance,” “high efficiency” and “rechargeable.” fischer said the new motor has a After launching its line of components for e-bikes 24 checkpoints inside of the crankset state-of-the-art recharging system and which makes the system very precise,” and pedelecs last year, SR Suntour is bringing the said Tim fisher, marketing manager a high performance controller. The next generation to market here at Eurobike. low cogging design enables a high for sR suntour europe. coefficient of the motor. By offering a wider range of innovative sR suntour designed its new The unit was designed with a “plug “with the combination of a compact e-bike components, “we want to Twinsensor groupset with three and play” philosophy as it is pre-set and light 6ah li-ion battery, combined give our customers the freedom to catchphrases in mind: “light,” “high and does not require any further with a highly efficient recharging choose from various solutions. we efficiency” and “rechargeable.” The adjustment work. system, we are able to offer an will increase our engagement with this result was a highly efficient hub motor It can be used extremely light—just 5 kg—and important market to meet the needs that is paired with a compact and light with either efficient e-bike system with a cruising for the coming years,” said Daisuke 6 ah li-ion battery. external range that is an average of 35 percent kobayashi, president THE NEw SR SUNTOUR (42-tooth) or farther,” he said. of sR suntour.sR HESC TwIN SENSOR suntour calls its CRANKSET. internal (38- ■ JB line HesC, tooth) derailleur which sR suntour says the systems. SR SUNTOUR PRESIdENT stands Twinsensor Crankset dAISUKE KOBAYASHI wITH for will solve most of the THE COMPANY ’S NEwEST assembly and spec SUSPENSION fORK ANd “Human AN HESC-EqUIPPEd electro issues that manufac- E-BIKE. synergy turers have had to cope Components.” with. It uses two sensor devices that are integrated with the second generation, the in the crank arm. a torque sensor Japanese-Taiwanese component measures the load that a rider applies maker is putting its focus on the fast- to the pedals and sends a signal to the growing e-bike and pedelec market. controller. The second sensor controls the rotation of the crank arm. “we are constantly working to bring new and innovative ideas to the Once a user stops pedaling, the market,” kobayashi said. “we are controller receives a signal to stop offering components that are easy to the power supply to the motor. A4- assemble, with high quality sensors, at a reasonable cost.” “This technology is equipped with 102 ETR A, LEVA jOIN fORCES fOR EUROBIK E EVENTS After making their debuts last year at Eurobike, ETRA and LEVA have returned and will be on the mezzanine in Foyer West, opposite the meeting rooms. They will be sharing space with VSF. eTRa, the european Twowheel leVa’s networking dinner, co-hosted Retailers’ association, is the umbrella by eTRa, takes place Thursday association for european bicycle and evening at the Hangar Zeppelin motorcycle dealers. Restaurant on the fair grounds. for reservations and more information, leVa, the light electric Vehicle email sidney kuropchak: association, is a u.s.-based associa- sidneyk@levassociation.com. tion that represents retailers, distributors, manufacturers from 9:30 a.m. to 1 p.m. and suppliers of e-bikes and saturday, eTRa hosts its other electric vehicles from annual seminar in Meeting around the world. Room Berlin on the first floor of foyer east. eTRa and leVa hope their presence at eurobike will This year’s session will help recruit members and focus on the european educate showgoers about Commission’s type-approval their organizations. legislation, and the application of the Machinery eTRa currently has Directive. nine “effective” and 25 associated There also will be an exchange of ideas members. associated members are with eurisy, a non-profit organization international companies that support for european space agencies, on the eTRa’s lobbying and promotional work. use of satellite applications in the bike The newest member is ZeG, europe’s business. largest buying group in the bicycle industry, representing 960 retailers. for appointments or more information about eTRa, contact annick Roetynck: leVa represents nearly 200 members Tel: +32 475 500 588. from around the world. eTRa and email: etra@pandora.be. leVa now offer joint memberships, making it easy for potential members for leVa, contact kuropchak: to join both organizations. at eurobike, Tel: +1-703-622-8891 both organizations are hosting events. email: sidneyk@levassociation.com.
14 SHOW DAILY sHOw Day 1 dON’T BE SHOCK Ed AT K INd “exaform aims at the commuter bike market such as city, trekking SHOCK’S NEw BR A NdS, LOGO and fitness bikes,” Hsu said. “The brand offers suspension forks for 28-inch/700c bikes, suspension seat posts, rear shocks and There are noticeable changes at this year’s saddles.” Kind Shock display. The company has created for example, the ergotwist seat two new brands under the Kind Shock post uses a leaf spring saddle. It umbrella and redesigned its logo. allows the saddle and the top of the seat post to twist slightly from “we’ve updated our ks logo to be “we wanted to get rid of these side to side while pedaling, easing cleaner, sleeker and generally more numbers,” said Rick Taylor, the pressure on the rider’s sit bones. discernable without deviating too company’s u.s.-based sales and The second new kind shock brand far from our original logo that has service director. is called kspeed. yen said the taken us so far,” said kevict yen, the kspeed brand is intended for OeM ALL KINd SHOCK dAMPERS company’s new creative director. The new exaform brand ANd AdjUSTABLE SEAT POSTS and private label customers. ■ JB represents kind LIKE THIS ONE ARE ASSEMBLEd The new logo reflects the more shock’s health and IN TAIwAN. © JB aggressive downhill mountain bike fitness line of bicycle character of kind shock products. products. “exaform was not created simply for The company also decided to give marketing reasons. kind shock has its products names. dedicated resources for exaform A6-306 products, beginning with company TAIwAN fACTORY owner Martin Hsu himself,” yen said. MANAGER STEVEN CHENG. AN ExAfORM “His innovations are derived from PROdUCT IS IN a lifestyle and a passion for cycling THE MIddLE. © JB that is carried through each product in the exaform line.” with exaform, Hsu is targeting the huge market for comfort and commuter bikes. That means the main target market for exaform is europe, where such bikes are most popular. K.S. fOUNdER MARTIN HSU wITH A NEw ERGOTwIST SEAT POST. © JB A6-402 CHOSEN HOPES ITS NEw ‘CLOSE dR IVE SYSTEM’ wILL BE HUB Of CHOICE Some business founders have a rags-to-riches story. For the founders of Chosen, the story begins with yarn. The Taiwan brand was created in 2000 when yarn maker Ching shu Chen invested in his friend’s new bicycle components factory. The friend, Tien-Chin Hsu, who also came from the yarn industry, was determined to build the best bicycle hubs possible. “when investing in a business I want to make the best product. Otherwise, it makes no sense,” said Chen, Chosen’s president and still a yarnmaker. Hsu said it wasn’t easy to get the CHING SHU CHEN (LEfT) wITH THE Chosen brand off the ground. “In CLOSE dRIVE SYSTEM HUB, wITH the yarn business you work with raw TIEN-CHIN HSU. materials. unlike consumer products there is no need for marketing." with at eurobike this year, Chosen is Chosen, he continued, “first we had highlighting a high-end hub line it calls to brainstorm how to promote our own the “Close Drive system.” brand. we had no experience and had to learn everything by ourselves.” “Hubs with this technology are quieter Chosen employs 90 at its hub factory and more efficient. we redesigned the in Taiwan and 160 at a factory in ratchet construction so that the ratchet shenzhen, China. The company also only opens to drive the hub when the sells brakes under the winzip brand. user is pedaling forward,” Hsu said. Disc brake components are made in “when pedaling stops, the ratchet shenzhen and assembled in Taiwan. closes, resulting in almost zero ratchet noise and friction, as well as greater The biggest market for winzip brakes efficiency due to better transmission of is Brazil, officials said. Chosen’s brake power to the hub.” brand hasn’t broken into the european market, which Chen attributes to “tough The patented design is suitable for competition in the western disc brake almost any kind of bicycle, whether they market.” have one gear or multiple gears. ■ JB
16 SHOW DAILY sHOw Day 1 wILL AERO BECOME THE Light or fast: it's time to choose. We asked officials SPECIALIZED: There is still the need for our Tarmac bikes as at Specialized, Scott and Cervelo whether aero they still offer the lightest weight road bikes will soon dominate the top end of the and maximum stiffness. with our market. in-house engineering team, and the carbon materials expertise of the Mclaren team, we will continue to How big a niche is the aero round-tube bikes will be extinct, and evolve the aero segment, but there road bike category? aero tube shapes will be the norm. is good reason to think that there is SPECIALIZED: we will see, but Will the majority of top-end a place for both bikes. the initial feedback and sales of the road bikes be aero any time CERVELO: If you want to go Venge has been very encouraging. soon? fast, yes. But many cyclists are interested in aspects of cycling CERVELO: This year we're other than speed. doing more aero road bikes than wINd TUNNEL TIME: "THE traditional because of the runaway CERVELO CREATEd THE AERO SCOTT: yes they will. LONGER THE BETTER." success of the s5. ROAd BIKE CATEGORY. THE COMPANY'S S5 IS fAST. An aero shape for a bike is just a shape and could be on bikes recreated in more affordable alloy SCOTT: we've far lower down the price range. materials. But our aerodynamic stopped producing Will this trickle-down come to knowledge that we gain, such round-tube bikes for the the mid and even lower end of as our cambered seatstays, can competition the road bike market? definitely inform future design category and aspects of all our bikes. estimate SPECIALIZED: what we learn that in and use in our high-end product CERVELO: That’s one of the the next over time helps us improve all our beauties of aero: once you’ve got few years offerings Carbon allows the most the shape it's sometimes no more advanced shapes, and aren't easily costly than a 'bad' shape. A5-205 ALEx'S TUBELESS RIM EYELETS. ALEx PATENTS TUBELESS R IM EYELET SYSTEM At Eurobike, rim maker Alex is introducing a new eyelet system for tubeless rims. The Taiwanese company has patented the system. Called Tubeless Pro, the future generations of alex stainless steel eyelets enable tubeless rims will use the the use of standard nipples Tubeless Pro eyelet system. and spokes on rims for tubeless tires. ■ GE
SHOW DAILY sHOw Day 1 17 NOR M fOR ROAd BIK ES? There are exceptions, however. The SPECIALIZED: Most of the SCOTT: There is a lot of data CERVELO: Thor Hushovd. best aero shapes aren’t necessarily people that have ridden aero published on each bike, but these the best structural shapes, so clever bikes can feel a difference as the new bikes are also building desire SCOTT: No matter who you are, engineering and more complex speed increases. That's where the and that's an important factor in a you are going to cheat the wind by lay-ups are needed to avoid the bike aerodynamics start to really play a purchase. as much as 20 percent and save weighing a lot or being weak and part. we use several different wind approximately 5 percent in wattage flexible. The best aero shapes might tunnels, and make dozens of trips What would you say to a porky output, pork or not. CR be difficult to form in aluminium. there each year. we're testing with rider looking to buy an aero road bike? A NSw ER S PROV IdEd BY: There is also a surprising degree people who do this for a living, of in-plane compliance that good alongside our own aerodynamic CERV ELO SPECIALIZED: Pros tend to be engineering can design into a experts. Damon skinny whippets in general, but the composite frame that can never be Rinard CERVELO: It’s true that not aero advantage is there whether Race Engineer matched in aluminium. every wind tunnel test result can you are 100lbs or 200lbs. A1-208 SCOTT: for 2012 we have seven be trusted. It’s easy to make Cavendish won the SPECI A LIzEd models of fOIls ranging from mistakes in wind tunnel testing, green jersey at the Nic Sims $2,500-$12,000. all of those are so it’s important Tour de france on Global PR carbon, which is just a shape, so no for consumers to the Venge, so rider Manager extra cost. The higher end models consider how long weight is not really the determin- A3-205 use HMX fiber but we've built a full a company has SCOT T line because everybody can benefit spent in the wind ing factor. Adrian Montgomery from aero road. tunnel. Obviously, the U.S. Promotion & Marketing longer the better. Manager Without a personal wind we’ve probably made SCOTT'S tunnel how is a magazine, or (and corrected!) more AERO fOIL. A3-300 a consumer, to trust what a mistakes than most manufacturer says about its companies have run aero road frames? tests.
18 SHOW DAILY sHOw Day 1 E-BIK ES SHIfT INTO AUTOM ATIC MOdE fOR MUL A 1’S CHR ISTI A N dA NNER jOINS TR A Nzx fOR L AUNCH TOdAY wITH THE AGT OPERATING UNIT ON THE HANdLEBAR, RIdERS CAN SELECT fULL OR SEMI-AUTOMATIC SHIfTING. Why shift gears when it can be done automatically? Engineers at JD’s THE LEd SCREEN dISPLAYS THE research and development division asked themselves that question. ACTIVE GEAR Their answer was the Automatic Gear Transmission (AGT) system. This technology, which JD is launching this afternoon for the bicycle industry, By optimizing gear shifting, aGT ensures the cyclist always uses the has already won over Christian Danner, former Formula 1 driver and most appropriate gear. It helps the current motor sports expert. Danner is an ambassador for JD’s first fully rider avoid extreme torque levels, automatic TranzX PST e-bikes. such as starting in a gear that is too “aGT will reach the consumer high. since introducing the trend-setting This breakthrough for e-bikes is shortly and give another boost to eagle e-bikes in March 2009, JD comparable to the introduction of the e-bike trend. The segment of eliminating intense torque levels that expects aGT to be at least as suc- automatic gear shifting for cars. TranzX PsT e-bikes with automatic put unnecessary strain on both the cessful as the eagle model, which It raises the overall capability of gear shifting will rapidly increase to drive system and a cyclist’s joints nearly all major bicycle producers e-bikes while better exploiting their about 80 percent in the next three enable the motor to operate more offer under their own brand names. effectiveness. years.” smoothly. This increased efficiency translates into more power, faster “aGT is an outstanding innovation In addition to JD, several OeM acceleration and longer riding from our R&D division which clients including winora, Hartje, distances. enables us to maximize the potential Batavus, Matra M&s and Oxford of e-bikes. This is a logical and are presenting TranzX PsT e-bike The aGT system consists of a forward-looking development that models equipped with aGT in their handlebar operating unit, an will generate new impulses and 2012 product lines. automatic switch panel and an opportunities for the e-bike market,” electronic Control unit (eCu) with Two TranzX PsT models featuring said Johnson Cho, CeO of the JD an integrated microprocessor and aGT are available to bike producers, Group. software. the low-step “world Bike” and the eagle e-bike. additional models will The display unit on the handlebar with the automatic gear shifting, follow. The computer-controlled TranzX PsT is bringing about a new allows for easy control of the gear Today, JD is presenting mass- gear shifting and coaster brake shifter and offers a fully automatic production-ready models of the generation of e-bikes that offer more system is compatible with most comfort, enhanced performance or semi-automatic mode. with the TranzX PsT e-bikes featuring aGT. bicycle types. semi-automatic mode, the rider can aGT prototypes were first shown and increased energy efficiency. The aGT technology vastly choose a gear that is electronically to members of the bicycle industry shifted up or down. with the fully “who can say no to increased riding increases an e-bike’s energy press at Bike expo in Munich. automatic mode, the aGT system performance and greater riding efficiency. This is vital, as undershift- distances at the same time? we’re ing or overshifting undermines the controls the shifting and selects the The automatic 7-gear shifter with anticipating a major demand for this electric system’s effectiveness. most appropriate gear depending a coaster brake is a cutting-edge from the industry. Numerous OeM on the driving conditions. development. The integrated aGT gear-shifting system easily controls clients have expressed interest while others have already placed orders to The eCu is connected to the drive the gear selection and gives TranzX equip their own TranzX PsT e-bikes TRANzx AGT TRANZX AGT system and analyzes the riding PsT e-bikes the most efficient electric support at all times. with aGT,” said frank surmann, JD’s LAUNCH LAUNCH conditions, including rpm, speed, european sales manager. torque and tilt. It then determines the appropriate gear, which causes the shift cable to physically engage the gear. A5-307 CHRISTIAN dANNER SHOwS Off A fULLY AUTOMATIC TRANzx PST E-BIKE fEATURING AGT TECHNOLOGY.
SHOW DAILY sHOw Day 1 19 TAYA CH AIN LINK S SALES TO SqL AB E-CH AIR HELPS GR EEN M A NUfACTUR ING IBdS fINd BEST SAddLES It may not be the world’s biggest chain maker, but Ever felt numb or suffered other uncomfortable side Taiwan’s Taya Chain Co. is arguably the most environ- effects after a long ride? Or perhaps you’re not happy mentally sensitive. with the saddle, grips or shoes you’re using? Taya’s green image is helping it make Taya has concentrated on bicycle gains in europe. Its european agent is chains since 1985. In 1999 it opened If any of these complaints sound wM Trading in winnenden, Germany, a factory that focuses on coatings for familiar, then plan a visit to the sQlab A7-100 which is helping the brand gain traction rustproofing. booth here at eurobike. in the German-speaking market. “This treatment make sense when The German supplier of ergonomic at eurobike, Taya has five top news using your chain in salty, polluted bicycle products is offering a free items for the 2012 season: the super and acid or alkaline areas”, wu said. measurement of your sit bones single alpha, a chain for e-bikes and In 2009 Taya launched its “Greener that can help you find the optimum internal hub bikes; a new GsT-coated surface Treatment,” or GsT, coating saddle and seating position for your steel crank; new, recyclable aftermarket that the company says is more bike. The company’s new measure- packaging for its single, 7- and 8-speed environmentally friendly. ment system is called “e-chair,” chains; and a new line of DHT-coated and it is used in conjunction with its wu said the GsT process “is free of “e-gonomic profiler” software. chains for use with derailleurs. DHT hexavalent chromium and provides THE SqLAB E-CHAIR. stands for “Diamond Hard Tech.” Taya “This software helps IBDs not only up to 1,000 hours of rustproofing introduced the coating in its 2011 find the best-fitting saddle, but also according to salt spray test product line. the best-fitting grips, insoles and IsO 9227.” ■ JB with all of this data collected for “Our DHT treatment increases the handlebars for each customer,” said each customer, dealers can provide hardness 3.2 times on pins and Tobias Hild, general manager of perfect customer service that no between 25 to 50 percent on other sQlab. “This tool allows every dealer one can compete with. It’s all about parts. It also increases chain life by B4-508 to serve his customers and help them find the exact right products.” customer retention.” up to 5,000 kilom- eters [3,100 miles],” along with the sit bone measure- The e-chair is a measurement stool the company’s ments, the software allows a retailer with a gel bag on top and a scanner Jill wu said. Taya TAYA CHAIN to add other information about the PRESIdENT underneath. It scans a customer’s sit uses DHT on its customer’s seating position, type HUA-TIEN wU bones, and the scans are fed into the Onze 11-speed, wITH THE 2010 of bicycle, typical riding times, age sQlab “e-gonomic profiler.” Deca 10-speed, EUROBIKE and other data. The software then AwARd fOR processes the information to suggest and Nove 9-speed THE SUPER “It offers our IBD partners a perfect chains. SINGLE ALPHA Customer Relationship Management the best-fitting saddle for every CHAIN. (CRM) system. customer. ■ JB STANd
20 SHOW DAILY sHOw Day 1 NU VINCI SYSTEM ALLOwS PER fECT H AR MONY BET wEEN E-BIK E, R IdER Imagine an e-bike that lets the rider pedal at a constant “Harmony has the unique ability to cadence. The bike would upshift and downshift auto- bring the rider and the bike together as one and really improve the matically, regardless of hills or other traffic conditions, system,” Nordin said. “The name itself without jarring jumps from one gear to another—just a describes what’s going on. The rider smooth and seamless transition. The rider never needs and the bike are in harmony.” to break pace. like the N360 hub, the Harmony controller is designed as an easy The latest NuVinci hub, the N360, has add-on for OeMs. It mounts inside HARMONY HUB CONTROLLER. been on the market for less than a the dropout and is about the size of a year and has been adopted by many medium cage derailleur. The Harmony OeMs in europe. at eurobike, NuVinci The basic system, for riders who takes its power from the main e-bike will debut its automatic shifter, which it don’t want to bother with shifting, battery, simplifying installation. calls Harmony. offers three programmable cadence settings—typically slow, medium and some brands have “we’re launching it as fast—that can be preset by the OeM. already decided to an OeM product for spec the Harmony e-bikes. No extra The Harmony system will go into system on their battery,” Nordin said. production in the fourth quarter of 2012 e-bike lines, “Instead of a mechani- this year and is expected to appear and Nordin cal shifting interface as on e-bikes retailing for about €2,000 expects others to you have on the N360, ($2,875) and up. NUVINCI HARMONY AdVANCEd AUTO. follow suit. you have an electronic That’s the promise of NuVinci’s new one. It can plug and fallbrook is a u.s. company, but the Harmony system, which marries an Many e-bike and play with any e-bike biggest market for the NuVinci bicycle automatic electronic shifter to its pedelec riders out there.” hub has been europe, where sales N360 continuously variable planetary don’t like to shift gears of e-bikes and commuting bikes far drivetrain. on traditional geared bikes NUVINCI N360 outpace North america, Nordin said. because of the interruption, CONTINUOUSLY VARIABLE PLANETARY HUB “The more we can make riding the “The human body likes to operate so they often leave the bike in the at a constant cadence, just like an same gear all the time. That hurts the bike easier for people, the more electric motor operates at an optimum efficiency of the e-bike and reduces its The Harmony controller will be offered adoption of bike riding happens,” cadence,” said al Nordin, president battery capacity, Nordin said. in two versions: advanced and basic. Nordin said. of the bicycle products division of advanced, which allows the rider fallbrook Technologies, the parent with the Harmony system, the bike to set a cadence, will be first on the ■ DM A7-312 company of the NuVinci. adapts to the rider. market. A5-100 MESSINGSCHL AGER BUILdS LOGISTICS CENTER , ‘PL AYGROUNd’ The German distributor Messingschlager, one of The company also plans to recognize its community, along with the industry Europe’s leading importers of Asian bicycles and that has brought it so much success. components, is building a new logistics center at its by building a new “playground” on Baunach headquarters. the property with cross-country trails. The company is investing millions of The 18-meter (59-foot) façade of the “The positive development of our euros on the new logistics center, logistics center will accommodate an national and international business led which it is building next door to its open-air climbing wall. us to expand our warehouse in 2003 headquarters. Groundbreaking took and 2005,” general manager Benno place in May, and the new building is Benno Messingschlager credits his Messingschlager said. expected to open in early 2012. The father, Rudolf, for thinking far ahead new building will double the number of CONSTRUCTION Of THE NEw when he moved the business to its cargo bays for trucks, so the company LOGISTICS CENTER. current location, on the outskirts of “Nevertheless, during high season we had to add some external warehous- should be able to speed its processing Baunach, in 1969. The family company ing to serve the rising demand for our of incoming and outgoing shipments. “lead times will be shortened and was founded in 1924. products,” he added. “This problem costs reduced,” said Martin Buchta, increased in the last two years to “Our net storage space will increase marketing and product manager. “My father bought enough land so a point where we had to make a from approximately 8,000 square this was not a problem for further decision for a longer-lasting and more meters (86,110 square feet) to more Messingschlager also is investing in expansion around our headquarters,” suitable solution.” than 10,000 square meters (107,600 new enterprise software. “Our old the younger Messingschlager said. square feet),” Messingschlager said. software would have not been able to support our switch of workflow. ■ JB The new storage space will include That’s why we had to install a new and an automatic pallet stacking system modern eRP and logistics program that is more than 18 meters (59 feet) for the new logistics center,” Messing- ARTIST’S RENdERING high, as well as an automated storage schlager said. The additional room will Of THE NEw system for small quantities. allow the importer to expand its office LOGISTICS space and create more attractive CENTER. meeting rooms and showrooms.
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