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T h e S pa ng l er G ro up
IN T E R N AT ION AL P ROD UCT ION PART NE RS, L LC
N e w Yor k / Lo s Ang e l e s
L a rry G . Spa ngler
l a r r y gsp a ngl er@gmail .com / 717-224-0840
The Biggest and Most Exciting New Family Musical
to Hit Broadway Since “Lion King”
From the creative team that brought you Broadway’s smash hit “Jersey Boys”
OSCAR, TONY, OLIVIER and OUTER CIRCLE CRITICS AWARD winning WRITER
M A RS H A LL B R I C K M A N
and
TONY, OLIVIER, DRAMA DESK and OUTER CRITICS CIRCLE AWARD winning DIRECTOR (“Jersey Boys”)
D ES M CA N U F F
INTERNATIONA L P ROD UCT ION PA RT NE RS , L LC
N e w Yor k / Lo s Ang e l e s
L a rry G . Spa ngler
l a r r y gsp a ngl er@gmail .com / 717-224-0840
T he S pa ng ler G ro up
CONT E NT S
COMMENTARY
PRESS RELEASE
SHOW OPENING & OVERVIEW
BRINGING TRIGGER & BULLET TO
BROADWAY
CREATIVE & DEVELOPMENT TEAM
A N E W M U S I C A L
International Production Partners, LLC
A N E W M U S I C A L
COMMENTARY
by Marshall Brickman
In our contemporary culture, innocence and sincerity are frowned upon as old
fashioned, simplistic, corny, not hip. In this era of stock market manipulation,
corruption at every level of government and a bottom-line mentality that cuts across
every stratum of society – values like honesty, self-sacrifice, even the Golden Rule,
are dismissed as weakness. “Do unto others as you would have them do unto you”
has now become “Do unto others. Period. And then get the hell out.”
If there’s anything that can be stated about RR (and Dale) it’s that he’s straight as
an arrow, strong, honest, with a clear moral compass, loyal, a devoted husband and
father… in dramatic terms, too good to be true. Even in the throes of grief from
losing a wife or a child, he remains (as does Dale) stoic, resigned but up-beat, hardly
questioning God’s purpose in visiting upon them their personal tragedies.
One assumes that privately there was some questioning of God’s design, rage at
their losses – but that was never integrated into their public personas, except to
acknowledge their tragedies and use them as raw material with which they built a
spiritual haven. This simple, straight-shooting morality – seeing the world in good
and bad terms, without apologies and explanations, is what the RR “brand” has to
offer.
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543
A N E W M U S I C A L
For immediate release, please
Contact: Polk & Co. – Matt Polk, Tom D’Ambrosio, Frances White (Frances@polkandco.com)
CREATIVE TEAM ANNOUNCED FOR NEW BROADWAY MUSICAL
HAPPY TRAILS
The Extraordinary Life and Times of Roy Rogers and Dale Evans in Song & Story
Book by MARSHALL BRICKMAN
Directed by DES McANUFF
Broadway-bound Musical Sets Sights on 2016
Produced by LARRY G. SPANGLER and THE SPANGLER GROUP
(New York, NY) – Producer Larry G. Spangler and The Spangler Group announced today the
creative team for HAPPY TRAILS, a new musical based on the life and career of American icons
Roy Rogers and his wife Dale Evans. The musical will feature a book by Academy Award-winner
Marshall Brickman (Annie Hall, Manhattan, Jersey Boys, The Addams Family), and direction by
two-time Tony Award-winner Des McAnuff (Jersey Boys, Big River, Tommy).
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543
A N E W M U S I C A L
Roy Rogers was one of the most visible stars of his era, making a significant impact across all
media: film, radio, TV, and recordings – even selling over 150 million comic books to multiple
generations of avid fans. Between 1945 and 1975, he starred in 88 films, seen by an estimated
80 million people a year. His British fan club boasted over 90,000 members. The top rated “Roy
Rogers TV Show” aired 100 episodes and his image was featured on over 2.5 billion boxes of Post
Cereal.
His journey - from an impoverished childhood in Ohio to an unlikely reign as one of Hollywood’s
most popular stars; the poignant and inspiring story of the family he and Dale raised, their
endurance, faith and humor in the face of almost impossible obstacles – and how Trigger got to
be the only horse in Hollywood ever to be billed above the title - would be a highly improbable
tale if it weren’t all true.
Additional creative team members, production details, and casting for all roles including Trigger,
Smartest Horse in the Movies and Bullet The Wonder Dog, will be announced in the coming
months.
“I’m excited to be able to introduce Rogers to a new generation – and to re-introduce him to his
older fans,” said book writer Marshall Brickman. “At the height of his popularity, Roy had millions of
fans worldwide and reigned for decades as the embodiment of simple, honest American values.
It will be interesting to contrast that ideal with the current environment of ambivalence and moral
uncertainty.”
“The story of Roy Rogers and Dale Evans is deeply emotional with all kinds of surprising twists
and turns,” said director Des McAnuff. “It’s an inspirational part of American history that is ideally
suited to the times we live in as an elixir for all that ails us. It dusts off old fashioned kindness
and human decency in a way that I believe audiences will find magnetically compelling. It is also
a great vehicle for a Broadway production as it has the spectacle of a Hollywood western along
with a brainy German Shepherd and the smartest horse in the world. I am thrilled to have the
opportunity to stage this extraordinary musical.”
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543
A N E W M U S I C A L
“I couldn’t be happier with the team we’re assembling to tell the unique story of Roy Rogers
and Dale Evans and I know we will honor the Roy Rogers legacy,” said producer Larry Spangler.
“Beyond their films, TV shows, and hit records, Roy and Dale’s personal character are at the heart
of HAPPY TRAILS - not only what they and their family went through, but the clear-eyed resolve
and strength with which they met every challenge along the way.”
THE SPANGLER GROUP was formed by Larry G. Spangler and Walter Hoelzel to develop and
bring to market entertainment projects including Broadway musical theater, feature films (movies)
and television. The business model is comprised of numerous projects structured as manager
managed LLC joint ventures and is designed to capitalize on a variety of revenue opportunities
generated from the exploitation of the intellectual property owned and managed by each of the
companies. The Roy Rogers IP is one example of this model that includes theatrical and motion
picture box office, television proceeds, syndication, licensing, product sales and merchandizing.
For more information, please visit www.HAPPYTRAILSMUSICAL.com
Follow HAPPY TRAILS on Twitter: @happytrailsbway
Follow HAPPY TRAILS on Facebook at facebook.com/happytrailsbway
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543
T he S pa ng ler G ro up
SH OW OP E NING &
OV E RV IE W
BY MARSHALL BRICKMAN
As the audience enters...
ON STAGE, in one, hangs our translucent olio,
reminiscent of early vaudeville and traveling
“Wild West” shows.
Projected on the olio is the legend:
HAPPY TRAILS!
The Extraordinary Life and Times of
Internationally Beloved
King of the Cowboys
ROY ROGERS!
And
Queen of the West
MISS DALE EVANS!
Featuring
TRIGGER! Smartest Horse in the movies!
A N E W M U S I C A L
Bullet, the Wonder Dog!
Sons of the Pioneers!
Amazing Early Memories! Untold secrets!
Tragedy redeemed by Faith!
Tales of Loyalty and Devotion!
Pleasing Musical Interludes!
International Production Partners, LLC
A N E W M U S I C A L
The SONS OF THE PIONEERS, a singing/instrumental quintet (bass, a few guitars, fiddle, etc.,
to be decided) is stationed off-center and serves up vocal or instrumental music to ease scene
transitions.
As the audience settles in, we hear the “Please turn off your cel phones” announcement, the
house lights go to half, THE CONDUCTOR raises his baton, but then -
Gunshots!
What’s going on?
SCENE: THE GUNFIGHT - STAGE AND THEATER
A bunch of GOOD GUYS and BAD GUYS are having a gunfight all over the theater and you can
tell who’s who because the BAD GUYS wear black hats and the GOOD GUYS wear white hats.
One of the GOOD GUYS wears a lawman’s badge.
Now an UNDERSCORE sneaks in (Roy’s theme), as in the old westerns, adding to the excitement.
A BAD GUY appears in the mezzanine and fires at a GOODGUY in one of the boxes; the GOOD
GUY jumps from the box onto the stage (or swings down on a cable) and there’s running and
yelling and shooting and so on. Dependent, of course, on the theater.
The fight seems to be about a GIRL being kidnaped and she’s in extreme distress. Now we
notice something odd about both sides of this conflict: the guys fighting are leached of all color,
as if pulled out of an old black and white grade B western, circa 1941 and brought to life. No
color in their clothing or their skin, just various shades of black and white and grey.
Now the olio projection dims, revealing a spare badlands scene: rocks, scrub, an organ pipe
cactus. The scenery is continued on the cyc, in black and white and shades of grey.
Olio rises.
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543
A N E W M U S I C A L
Built into the center of the cyc (or some distance downstage) is a movie screen. The screen
appears to be of one piece, but is in fact composed of strips of elastic reflective material, like a
wide-stripped Venetian blind turned 90 degrees, more of which in a moment. (If another, more
efficient design can replace this idea, so much the better.) We will call this our “portal screen.”
On the screen is being projected the center of the badlands scene which continues either side
of the cyc, matching in B & W. It looks like a still photo but is just a locked-off view - film or video
- of the badlands, with nothing moving in it at the moment.
The fight develops into an onstage confrontation. Two of the BAD GUYS hold the GIRL and
there’s a standoff, each side pointing guns on the other, and all seems lost until - Onscreen, in
the distance, riding hard toward us, a horseand- rider, coming closer -
Roy! And Trigger!
THE MUSIC BUILDS!
And Roy is riding toward us, toward the trouble; closer, closer (on film) and now they’re full-sized
(on film), and Roy reins in Trigger and fires his six-guns at the BAD GUYS onstage and the guns
jump out of their hands! And then...
ROY and TRIGGER break through the screen! Live and in color!
APPLAUSE, we might assume.
Roy dismounts. Music continues under as the GIRL runs to Roy and gives him a kiss on the
cheek -
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543A N E W M U S I C A L
Happy Trails is the story of Roy Rogers and Dale Evans the story of two American heroes who
earned their unlikely success through hard work, faith and a willingness to dream.
Roy and Dale share their story much like two parents might share their life’s story with their
children. They teach us, humor us, caution us and uplift us most importantly, they tell us the
truth. Life was not easy for Roy and Dale. They both grew up hard and fast, but their ability to
shift unfavorable circumstances into motivation to find a better life lead them out of poverty and
into the public eye, and eventually to each other.
As previously described, Happy Trails begins with a bang - literally. An oldstyle Western shootout
fills the theatre and we are immersed in a world with clear cut goodguys and badguys. It’s
simple when you know who to root for. A girl is being kidnapped - she’s in distress. But here
comes Roy and Trigger to save the day! And they do. The girl is safe, the bad guys done for,
goodness prevails.
Roy speaks to us - reality sets in. He takes us back to Duck Run, Ohio where he grew up. We
learn about his family, and his real name: Leonard Slye. Len is already a proven singing talent.
He entertains his family and the townsfolk. Life seems good, but the bottom falls out. The Great
Depression has already arrived in small town rural America. Roy’s family loses their home.
They’re forced to head West, looking for work.
Meanwhile, young Dale (then Frances) is 15 and already married with a newborn baby. Despite
her mother’s protestations, life seems fine… but the bottom falls out. Her husband leaves her.
Dale moves to Chicago with dreams of getting famous. She gets work at an insurance office,
but spends her time writing songs. The right people take notice and soon she’s on the radio.
Once she gets going, nothing can stop her. She plays shows all over the country, and eventually
makes it to Hollywood.
Roy is still struggling to make ends meet, but making music with his band, The Rocky
Mountaineers. Roy meets Arline, his first wife. Roy starts a family while Dale tries to keep hers
together. Hollywood isn’t too fond of her figure, teeth, and especially her age. She is forced
to lie that her son Tommy is actually her brother. Is it worth the struggle? The dishonesty and
hardheartedness? Dale and Tommy agree: Whatever it takes.
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543A N E W M U S I C A L
Just then, Roy walks into a little bit of luck. A big picture just lost it’s star. An open call and
Roy is in - he gets a new name, a makeover, and a sidekick. Pretty soon Trigger and Roy are
stars. Things are pretty perfect for a moment. But then Roy loses Arline she passes away after
childbirth. Roy is devastated. His faith wavers. What kind of God would do such a thing?
Roy is in need of a friend. He gets one in the form of a horse. The Horse. Trigger and Roy begin
their partnership together. Dale enters the scene. She’s not impressed. Who is this cowboy and
his ham of a horse? She’s got plans to be in a musical, and she doesn’t need to be messing
around another movie set. But sometimes God has other plans. She and Roy are perfect
partners, both on and off the screen. They begin their lives again, together.
Roy becomes America’s favorite hero. Dale remains by his side. They raise their children together,
and their family grows. Life is not without it’s challenges. Hollywood is a harsh place where
money comes before values. But Roy just works on “doing the right thing.” He decides that no
matter what comes along, that’s as good a plan as any.
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543A N E W M U S I C A L
SONG LIST
ACT I
1. REAL AMERICAN HERO (ROY, GOOD/BAD GUYS, GIRL AND PAPPY)
2. WHOLE LOTTA NOTHING (LEN & ENSEMBLE) transition into (TK) SQUARE DANCE
3. EVERYTHING’S WORKING OUT (FRANCES)
4. WHOLE LOTTA NOTHING (REPRISE)
5. LIFE IS WHAT YOU MAKE IT (OR) I’M JUST GETTING STARTED (OR) CAN’T STOP ME NOW
6. LIFE IS WHAT YOU MAKE IT (OR) I’M JUST GETTING STARTED (OR) CAN’T STOP ME NOW
(CONTINUED)
7. SWEETIE PIE
8. SAGEBRUSH SERENADE
9. SWEETIE PIE (REPRISE)
10. SWEETIE PIE (REPRISE)
11. WEDDING MUSIC (TK)
12. WHATEVER IT TAKES
13. MOVIE MUSICAL PARODY (TK)
14. WHATEVER IT TAKES (REPRISE)
15. IN THE “SONS OF THE PIONEERS” STYLE
16. REAL AMERICAN HERO (REPRISE)
17. REAL AMERICAN HERO (REPRISE)
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543A N E W M U S I C A L
SONG LIST
ACT II
18. SONS OF THE PIONEERS
19. I THINK WE’RE GONNA BE FRIENDS
20. A COUNTRY GUY AND A CITY GAL
21. MERCH
22. THEME OF SUCCESS
23. DUET ROY AND DALE
24. GROWING A FAMILY
25. RECONCILIATION / REDEMPTION
26. A WHOLE LOTTA NOTHING (REPRISE)
27. ROY AND DALE
28. FULL ENSEMBLE NUMBER
29. HAPPY TRAILS
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543T he S pa ng ler G ro up
T RIGGE R & BUL L E T
TO BROA DWAY
A N E W M U S I C A L
International Production Partners, LLCA N E W M U S I C A L
BRINGING TRIGGER AND BULLET TO BROADWAY
One of the most exciting and challenging aspects to this
musical production is recreating the smartest horse in the
movies, Trigger, and Roy’s faithful companion Bullet to be
part of the storyline and featured characters in Happy Trails
the musical.
The extensive training of multiple Palominos and German
Shepherds for integration into live theatrical performances
with facilities backstage to accommodate their special
needs and handlers is a critical part of the pre-production
planning and design.
Actors will have to work closely with the handlers long
before rehearsals begin to acquire the skills necessary to
act with their live animal costars. This process is sure to
garner much attention from the media as Trigger and Bullet
make public appearances to promote the new production.
The musical website and social media sites will allow the
public to follow their growth and training with their handlers
to prepare for live performances.
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543T he S pa ng ler G ro up
CR E AT IV E &
D E V E LOP ME NT
TEAM
The Spangler Group has assembled an all star
creative and development team to bring the
King of the Cowboys to the Broadway stage.
The team includes ACADEMY AWARD winning
screen writer and playwright, Marshall Brickman
(Jersey Boys), and TONY, OLIVIER, OUTER
CRITICS CIRCLE AWARD winning director, Des
McAnuff.
Additional members of the Development Team
include Bespoke Theatrical headed by Maggie
Brohn as General Manager, Nicole Kastronis of
Red Awning as Executive Producer, advertising
and marketing firm Serino Coyne, the public
A N E W M U S I C A L relations firm of Polk & Co., entertainment
attorneys Sam Fischer and Gary Stiffelman
of Ziffren Brittenham, and Broadway attorney
Jason Baruch of Sendroff and Baruch.
International Production Partners, LLCA N E W M U S I C A L
LARRY G. SPANGLER (Lead Producer)
Mr. Spangler has been a member of the ACADEMY of MOTION PICTURE
ARTS & SCIENCES since 1973. He has forty years of extensive experience
in Motion Pictures, Television, Animation, Music Production and is also
highly skilled in writing, directing, editing, producing and management.
He feels blessed to have produced projects that have involved four major
LEGENDS: Coco Chanel, Paul “Bear”Bryant, Roy Rogers, and future
legend Joe “Willie” Namath.
His most significant films include: “Chanel Solitaire” starring Marie
France Piser, Rutger Hauer and Timothy Dalton; “The Bear” a biopic of
Alabama’s legendary football coach Paul “Bear” Bryant; “The Last Rebel”
starring Joe Namath; “The Legend and Soul of __ Charley” starring Fred
“The Hammer” Williamson. His animation projects include Kiplings “The
Maltese Cat”and “Super Joe” with Joe Namath. His documentaries
included “ The Great Chucker” - 70mm World of Polo featuring His Royal
Highness Prince Charles; “The Quick and the Dead”- 70mm Formula 1
Racing featuring Jackie Stewart.
His Television experience includes the US sales and distribution of The
Merv Griffin and Mike Douglas Shows, Regis Philbin, creating and
producing “The Joe Namath Show” which he owned with Joe Namath
and Namanco Productions and sold to ESPN.
Mr. Spangler has built significant businesses and relationships in CHINA
and still maintains offices in Beijing. He has traveled extensively around
the world overseeing productions in London, Paris, Rome, Montego
Bay and Toronto. Mr. Spangler is an avid sports fan, golfer, tennis player
and biker. He commutes between New York and Los Angeles. Has three
sons, one daughter and a granddaughter.
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543A N E W M U S I C A L
MARSHALL BRICKMAN (Book)
Film (as coauthor): “Sleeper”, “Annie Hall” (Academy Award),
“Manhattan”, “Manhattan Murder Mystery”; (as writer/director):
“Simon”, “Lovesick”, “The Manhattan Project”, “Sister Mary Explains
It All”. Television: “The Johnny Carson Show”, head writer; “The
Dick Cavett Show” (head writer and producer). His first venture
into musical theatre, “Jersey Boys”, won an Olivier and four Tony
Awards including Best Musical, is in its tenth year on Broadway
and has been seen by more than 20 million people worldwide.
“The Addams Family”, starring Nathan Lane and Bebe Neuwirth,
ran for over 700 performances on Broadway and continues to have
a healthy life worldwide. His pilot script with Jim Henson, entitled
“Sex and Violence”, eventually became” The Muppet Show” and
was syndicated in over 80 countries. An accomplished folk musician,
his album (with Eric Weissberg) of the soundtrack for the movie
“Deliverance” has achieved platinum status. In addition to his film,
theatre and television work, Mr. Brickman has been published in The
New York Times, The New Yorker, Playboy and other periodicals and
is the 2006 recipient of the Writers Guild of America Ian McClellan
Hunter Award for lifetime achievement in writing.
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543A N E W M U S I C A L
DES McANUFF (Director)
is a two-time Tony Award-winning director and the immediate past
Artistic Director of the Stratford Shakespeare Festival. He is also Artistic
Director Emeritus of La Jolla Playhouse, where during his tenure he
directed more than 30 productions of classics, new plays and musicals.
Broadway: “Jesus Christ Superstar”, “Guys and Dolls”, Aaron Sorkin’s
“The Farnsworth Invention”, “Jersey Boys” (Tony and Olivier Awards:
Best Musical), Billy Crystal’s “700 Sundays” (Tony Award: Best Special
Theatrical Event), “Dracula”,“How to Succeed in Business Without Really
Trying”, “The Who’s Tommy” (Tony and Olivier Awards: Best Director),
“A Walk in the Woods”, and “Big River” (Tony Awards: Best Director,
Best Musical). Other New York: “Fetch Clay”, “Make Man” (New York
Theatre Workshop); “The Crazy Locomotive” (Chelsea Theater Center);
“The Death of Von Richtofen As Witnessed From Earth”, “Henry IV
Part 1”, “Mary Stuart and Leave It to Beaver Is Dead” (Public Theatre).
Stratford highlights: “A Word or Two”, “Caesar and Cleopatra”, “The
Tempest” (all with Christopher Plummer) Opera: “Faust” (Metropolitan
Opera, English National Opera). Film: “Cousin Bette” (director), “The
Adventures of Rocky and Bullwinkle” (director), “Iron Giant” (producer)
and “Quills” (executive producer).
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543A N E W M U S I C A L
BESPOKE THEATRICALS
Maggie Brohn (General Manager)
Maggie Brohn joined Nina Lannan Associates in 1998. Past general
management projects include Venus in Fur (Broadway), Hugh Jackman,
Back on Broadway, Bonnie & Clyde (Broadway), 9 to 5 (Broadway),
A Behanding in Spokane (Broadway), Magic/Bird (Broadway), Dirty
Dancing (Tour), Legally Blonde (Broadway and Tour), Lennon (Broadway),
The Pillowman (Broadway), Flower Drum Song (Broadway and Tour),
Imaginary Friends (Broadway), Salome with Al Pacino (Broadway and
Los Angeles), and Annie Get Your Gun (Tour), serving as an associate
general manager for Annie Get Your Gun (Broadway), Gypsy (Broadway),
Thoroughly Modern Millie (Broadway) and the final two years of CATS
(Broadway and Tour IV), and company managing the Broadway shows
A Thousand Clowns and The Green Bird. Maggie is a member of The
Broadway League through which she serves on the Labor Committee
and represents producers in labor negotiations for several unions on
Broadway.
Upcoming general management projects in addition to Happy Trails
include Motown and Animal House.
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543A N E W M U S I C A L
RED AWNING
Nicole Kastrinos (Executive Producer)
RED AWNING (Executive Producer), a division of Jujamcyn
Theaters, provides a full range of executive producing services,
under the direction of Nicole Kastrinos. Broadway credits include “A
Night With Janis Joplin”, “Soul Doctor”, “Forever Tango”, “Manilow
on Broadway”, “Clybourne Park”, “Lombardi”, “The Miracle Worker”,
“Finian’s Rainbow”, “A Bronx Tale”, August Wilson’s “Radio Golf”.
Regional: “Ghost Brothers of Darkland County”.
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543A N E W M U S I C A L
SERINO COYNE
Advertising / Marketing / Media / Interactive
Serino/Coyne is the country’s longest-running advertising agency
dedicated solely to live entertainment, with a particular focus on
Broadway and touring theatrical productions. Embedded in the heart of
America’s most famous theater district, Serino/Coyne serves its clients
by designing a brand to fit the production and then creating a cohesive
and innovative advertising campaign to drive consumer interest and
ticket sales. The extensive list of past and present clients—among
them are some of Broadway’s longest-running and most profitable
productions—includes Phantom of the Opera, Les Misérables, The Lion
King, Wicked, and The Book of Mormon to name just a few.
The company consists of eight departments: creative content, client
services, interactive, marketing/events, media, broadcast/video,
touring, and HR/IT/finance. Across these departments, teams take on
the responsibilities of designing, planning, and implementing a fully
integrated advertising and marketing campaign. The agency relieves
the client of the sizeable task that is promoting a large-scale production
to national and international audiences. Overall, Serino/Coyne employs
about 100 people, spanning a wide range of specific talents in art, design,
creative writing, video production, marketing strategy, interactive media,
print, account management, and other business areas.
T h e S pang ler G roup
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160 Koser Road Lititz, PA 17543A N E W M U S I C A L
Ziffren Brittenham Law Firm Jason Baruch of Sendroff and Baruch
Founded over thirty years ago, Ziffren Brittenham Jason has served as production counsel for such
LLP is considered the country’s premier shows as “Clybourne Park”, “Dead Accounts”,
entertainment law firm and a leader in structuring “Seminar”, “Finding Neverland”, “Rock of Ages”,
and negotiating transactions reflecting the rapidly “Oleanna”, “The Producers”, “A Bronx Tale”, “Bridge
changing dynamics in the media and entertainment and Tunnel”, “On Golden Pond” and “Dame Edna.”
industries. Its practice encompasses both Upcoming: “Beautiful: The Carole King Musical”,
traditional and emerging digital-media and high tech “The Money Shot”, “Murder Ballad”, “Flashdance”
markets and focuses exclusively on entertainment
and“Little Miss Sunshine”.He serves as legal counsel
transactional work, including consulting and
to regional and developmental theaters around the
strategic planning in all facets of the industry.
country, including Second Stage Theater, Signature
Ken Sunshine of Sunshine Sachs Theater in Arlington, VA, La Mama, The Culture
Project, Kansas City Rep, Vital Theater Company,
Ken Sunshine of Sunshine Sachs has agreed to Oregon Shakespeare Festival and Tectonic Theater
coordinate the public relations for The Spangler Company. In addition to commercial producers and
Group projects – he too is being given a strong theater companies, Jason represents scores of
financial incentive tied to overall profitability and award winning playwrights, composers, lyricists,
valuation of IPP, LLC. Ken is one of the few A+ PR directors, performers, designers, orchestrators
players. He represents such celebrities as Barbra and arrangers. Clients of Sendroff & Baruch, LLP
Streisand, Leonardo DiCaprio and Ben Affleck. He are involved in most of the shows on Broadway.
has 75 staff in his NYC office, 25 in LA, and has
just opened an office in Washington D.C. at the
request of the Clintons. This business is about
creating buzz and awareness. Ken has both the
A list celebrities and the young hip experts to
introduce the Equine Wives into the mainstream
consciousness again. Social media is one of their
great strengths.
T h e S pang ler G roup
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T H E S PA NGL E R GROUP
A N E W M U S I C A L
International Production Partners, LLCA N E W M U S I C A L
Larry G. Spangler - CEO, Management, He is currently developing two musicals for
New Business Broadway including “Happy Trails”, a musical
based on life the of Roy Rogers and Dale Evans
Mr. Spangler has been a member of the ACADEMY being written by Marshall Brickman who co-
of MOTION PICTURE ARTS & SCIENCES since wrote “Jersey Boys” and won an ACADEMY
1973. He has forty years of extensive experience in AWARD for his collaboration on “Annie Hall”
Motion Pictures, Television, Animation, Music with Woody Allen. He also working with Marshall
Production and is also highly skilled in writing, Brickman on a new TV mini series based on the
directing, editing, producing and management. He life of legendary Coco Chanel.
feels blessed to have produced projects that have
involved four major LEGENDS: Coco Chanel, Paul Mr. Spangler has built significant businesses and
“Bear”Bryant, Roy Rogers, and future legend Joe relationships in CHINA and still maintains offices
“Willie” Namath. in Beijing. He has traveled extensively around the
world overseeing productions in London, Paris,
His most significant films include: “Chanel Rome, Montego Bay and Toronto. Mr. Spangler
Solitaire” staring Marie France Piser, Rutger is an avid sports fan, golfer, tennis player and
Hauer and Timothy Dalton; “The Bear” a biopic biker. He commutes between New York and Los
of Alabama’s legendary football coach Paul “Bear” Angeles. Has three sons, one daughter and a
Bryant; “The Last Rebel” starring Joe Namath; granddaughter.
“The Legend and Soul of __ Charley” starring
Fred “The Hammer” Williamson. His animation
projects include Kiplings “The Maltese Cat”and
“Super Joe” with Joe Namath. His documentaries Walter J. Hoelzel - Marketing, Advertising,
included “ The Great Chucker” - 70mm World of Merchandising, Product Development
Polo featuring His Royal Highness Prince Charles;
“The Quick and the Dead”- 70mm Formula 1 Mr. Hoelzel is a business entrepreneur and
Racing featuring Jackie Stewart. advertising and marketing expert with a 30 plus
year career working extensively in the fields of
His Television experience includes the US sales and advertising, marketing and product development.
distribution of The Merv Griffin and Mike Douglas Mr. Hoelzel has developed numerous highly
Shows, Regis Philbin, creating and producing successful private label design programs for
“The Joe Namath Show” which he owned with
Joe Namath and Namanco Productions and
sold to ESPN.
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543A N E W M U S I C A L
companies like J.C. Penney’s, Bloomingdales, premarin foals from going to slaughter. Premarin
Old Navy and American Eagle Outfitters. He’s is an estrogen replacement drug made from
worked on product development and design for pregnant mare’s urine. When the babies are born
San Francisco based Williams-Sonoma and Red they are taken away from their mothers and sent to
Envelop as well as numerous other national direct slaughter. She raised money from all her contacts
to consumer catalog companies. in the industry to save the baby horses to go to
a sanctuary to be adopted. Stallone once saved
Mr. Hoelzel has personally owned and served a dozen. Andrea is involved with most horse and
as creative and artistic director for numerous animal rescue groups.
advertising agencies, publishing companies
and marketing firms as well as a consultant to Maureen Hamill - Event & Production
numerous manufacturers. Development
Andrea Eastman / Programming Development Ms. Hamill is artistic director and founder of
/ Casting Hamill Productions, a theatrical touring company
which stages complete musical productions and
Andrea Eastman started her career at paramount Audio Visual presentations for corporations,
pictures in New York and became head of casting. organizations and events throughout the United
She was responsible for casting two of the most States.
popular movies of all time - THE GODFATHER She works with the clients in the selection
and LOVE STORY. She moved to Los Angeles of themes for events and the integration of
where she was Senior VP at International Creative corporate activities: product introductions, AV
Management. Some of the people she represented presentations, slide shows, award ceremonies
were Billy Crystal, Barbra Streisand, Sylvestor and full scripts with the history of the companies.
Stallone, Dustin Hoffman, Tony Danza, Wes She arranges all technical support, casts and
Craven, Marshall Brickman, Stockard Channing, directs all presentations. Her clients include Pepsi
Henry Winkler, Christopher Plummer, Gabriel Cola International Convention at 20th Century
Byrne, Chevy Chase and Katie Couric. Fox Studios Los Angeles, Perkin-Elmer – (Hubble
Space Telescope) 50th Anniversary Show, Dun &
She would, however, liked to be remembered for Bradstreet - Vermont & New York City, Fuji Film -
her work on behalf of animals. Always owning NYC, Boise Cascade - NYC, Thompson Publishing
rescued dogs and cats, she became very active on - USS Intrepid Space Museum NY, United
behalf of horses. Working very closely with United Technologies - Sikorsky Aircraft and American
Pegasus Foundation she saved thousands of Express.
T h e S pang ler G roup
New York Los Angeles
160 Koser Road Lititz, PA 17543The Biggest and Most Exciting New Family Musical
to Hit Broadway Since “Lion King”
From the creative team that brought you Broadway’s smash hit “Jersey Boys”
OSCAR, TONY, OLIVER and OUTER CIRCLE CRITICS AWARD winning WRITER
M A RS H A LL B R I C K M A N
and
TONY, OLIVER, DRAMA DESK and OUTER CRITICS CIRCLE AWARD winning DIRECTOR (“Jersey Boys”)
D ES M CA N U F F
INTERNATIONA L P ROD UCT ION PA RT NE RS , L LC
N e w Yor k / Lo s Ang e l e s
L a rry G . Spa ngler
l a r r y gsp a ngl er@gmail .com / 717-224-0840You can also read
