THE ODL VISION GLOBAL OPERATIONS - DOHA, QATAR - ODL Perfumes
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G L O B A L O P E R AT I O N S
THE ODL VISION
G RA B I T, DA B I T, B AG I T & G O
TM
D OH A, QATAR
WHY QATAR? LEADERSHIP
ODL Perfumes executive leadership team has a roster of seasoned professionals with extensive international
At ODL It is in our highest interest to stand for innovation, uniqueness and being different. We see Qatar
business know how who are always committed to delivering an amazing customer experience. Master
as the gem of the Middle East because of its unique culture, beaches, ancient markets, rich blend of art and
chemists work relentlessly to produce innovative products that pertain to personal hygiene.
culture infused and modern architectural wonders.
Staff convenience is key, with decades of experience at a global executive level the minds behind ODL
In comparison to Dubai, we feel Qatar is ideal for a brand such as ODL Perfumes for the following reasons;
Perfumes understand the importance of creating a safe and rewarding environment that is in line with
today’s demanding work and home balance while respecting the cultural ethics and traditional values of
i) There are several global brands; Huda beauty, Kayali perfume, Odist and lash Dubai that have set up their
today’s multicultural work forces.
head quarters and main distribution hubs in Dubai but based on our research there are no Global brands
in areas of fragrance, cosmetics or personal hygene that have launched their business in Qatar and made it
known to the world.
ii) At ODL we are convinced that some of the keys to winning in the business of modern branding are
a) having a great product and service to offer with the intention of global outreach b) having the right
CULTURE & ETHICS
leadership team and visionaries behind the brand c) Focusing on being original and unique in all approaches
relating to the brand and company in order to get the deserved attention and exposure d) Taking bold steps
and be willing to do what others are not doing likewise being willing to go where others have not yet been It is important to highlight that although our cultures, traditions and religious practices may differ, we at
in order to be the first. ODL are flexible and adaptable not only in regards to our products and customers but also in relation to the
countries in which our brand will be operating in. We are also believers and have a high level of respect for
iii) In regard to the image of the ODL brand and photography there are countless beautiful sights in Qatar the Qatari people and the traditional cultures and practices.
that are unknown to the world and which would be ideal for commercials, ads and branding campaigns. No
other global brand has attempted this before. Unlike many established luxury perfume brands whose branding and advertising revolves largely on
sensuality and body appeal. We at ODL Perfumes always choose to take a different route and focus on
today’s trends, landscapes, and social status. Our competitors continue to stay with the status quo while ODL
rewrites and reinvents the perfume world and delivers on an outstanding product offering.
REACH
Consumers are generally attracted by sight to luxury products. Presentation and packaging of most high-
end perfumes and cosmetics are more costly than the product itself. ODL’s Eau de Parfums are created with
the highest quality of mixtures in fine fragrances.
Due to our optimized and streamlined processes ODL can offer its premium and upscale fragrances at
affordable cost with the aim to reach the general masses of global consumers equally in the first world nations
and in the emerging markets of today.
PLAN
A state-of-the-art manufacturing facility with capabilities of supplying high volumes of finished goods.
Along with our logistical expertise and global strategies with our partnerships, 3PL’s and FSL’s the supply
chain will never go dry.
Within the walls of our Qatar headquarters activities will not be in shortage. A Professional photography
center will be incorporated into the facility, along with numerous departments that cover, global operations,
marketing, social media, influencers, and worldwide sales.
LOGISTICS
Our product also has a go to market advantage that uses an oil-based solution that has zero alcohol thus
logistically ships around the world as a non dangerous good and to the doors and docks of the retailer faster
and without the usual delays. Our corporate culture is such that we employ the utmost of responsible testing
that never involves animals.
ODL’s logistic partnerships are far and wide spanning shipping solutions that cover ocean, ground and air
ship services. Our state-of-the-art warehouse management system is linked to all major logistics suppliers
and their technological ERP hubs where real time delivery updates are monitored. To add, our networks of
3PL’s and FSL’s are in key strategic locations throughout the globe.
LOCATIONS
Ideal locations for the ODL Perfumes facility would be in close proximity to main shipping lanes such as; Al
Majd Road or The New Orbital Highway near an industrial area. Targeted areas if zoning permits would
be as below:
• A L WA K RA H M U N I C I PA L I T Y
• A R - RAYYA N MU N I C I PA L I T Y
• I N D UST R I A L A R EA I N A D - DAW H A H MU N I C I PA L I T Y
YEAR 1 - TIMELINE EAST MEETS WEST
Hiring campaign for initial employee base using Qatari hiring entities; production I N I T I AL I N F LU E N C E R MAR K E T I N G EV E N T:
Q1 employees, finance, HR, logistics etc... (take note hiring campaigns will commence
once 70% of construction of facility is complete to allow for training and set up payroll). GRA B I T, DA B I T, BAG I T & GO CA M PA I GN
Sales and marketing initiatives up and running and active.
Selected influencer models, female and male 25 - 30 individuals from diverse cultures and countries: all
Establish production plans and optimize machinery output for initial production within the digital online spectrum. The majority from the Americas and some from MEA and Europe. The
capacity of 4 million units weekly. Finish implementing warehouse management guests will receive full instructions on their stay, transportation and the dress code ethics to respect in Qatar.
systems for worldwide distribtuion capabilities. Second phase hiring activated. Local
sourcing campaigns to ensure at least 50% Qatari content. DAY 1
i) Executive team provides a guided tour of the ODL facility, round table seated presentation of the men’s
and women’s collection, founder share’s story behind the brand and overview of the Grab it, Dab it , Bag it
and go campaign and discuss the schedule for the upcoming days.
Establish ODL Perfumes CSR (Corporate Social Responsibility) policies and SOP’s ii) Influencers sharing their ideas, ODL team take notes.
Q2 (Standard Operating Procedures) and financial governance structure. Forge partnerships iii) Evening dinner at the facility with all guests on menu traditional Qatari dishes.
with local charities. Second phase production ramp up and scaling to 6 million units
weekly. Facility completed keys handed off to ODL. Relocation of Executive Leadership DAY 2
Team to Qatar. i) Pre-shoot day. Tour of Doha and visiting shooting locations daytime and night time; Doha Desert, Al-
Zubarah Fortress, Al Wakra Museum, Doha Fort, Barzan Towers, National Museum of Qatar and The Film
City with photographers. (Only locations which are authorized for shooting)
ii) Planning scenes, shots, videos and concepts in the facility with influencer models and photographers,
East meets West Campaign. prepare the blueprint.
Q3 Production ramp up to 8 million units weekly. Final phase of hiring implemented.
R & D center completed. Initial exploration of 24 hour continual production output. DAY 3 - 4
Sales and marketing campaigns elevated strategically targeted for major first revenue i) Photography and filming daytime and night time. Capture the most unique and exclusive content and
influx. Exploratory steps into additional offerings such as; lotions, body washes, soaps, imagery.
deodorants, after shave and skin care products.
DAY 5
i)Footage selection with influencers and posting.
ii) Evening dinner closing of event and closing ceremony.
Introduce industrial engineering team to staff. Implement AI and automation practices iii) Models will record and share all their stories daily and tag the brand when posting footage of the Grab
Q4 within lean manufacturing guidelines. Publish ODL Perfumes quality manual and it, Dab it Bag it and Go campaign. Models will also take footage of all events and their stay in Qatar and tag
register for ISO certification. the ODL brand.FORWARD LOOKING ...
ODL to be a Having a presence ODL Flagship ODL large ODL Small wholesale
household name and in 70% or more of stores in the key distribution centers centers will cover
globally recognized countries. A brand strategic locations would cover the the emerging
HOUSEHOLD GLOBAL FLAGSHIP DISTRIBUTION WHOLESALE
NAME for innovative, PRESENCE that is synonymous STORES (luxury hubs) of the CENTERS main markets one to CENTERS markets, where more
futuristic branding with luxury and world; cities to be three per continent. affordable basic ODL
and premium quality affordability. determined. branded personal care
products. products.You can also read
