The Nedbank IMC 2021 Conference Blockbuster. 29 July 2021 - Become a sponsor as we roll out the red carpet for Africa's premier marketing conference.
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Become a sponsor as we roll out the red carpet for Africa’s premier marketing conference.
The Nedbank IMC 2021 Conference Blockbuster. 29 July 2021.
The Marketing Big Picture
Our sold out 2020 Conference was
described as the new virtual conference
benchmark. Our 2021 forthcoming attraction We are proud to be endorsed by the IAB
and presented in association with MASA.
is set once more to be the marketing event
of the year.
Grab the popcorn and watch the virtual
marketing production of the year on your
own screen wherever you are!
Our cast of A-list local and international
speakers will keep you on the edge of your
seat as they reveal the twists and plots of
One of our leading ladies of
the love story, action, drama and suspense the day, conference master Ten CPD points for attending the conference will
of ceremonies, Tumi Morake.
that is marketing today. be issued to MASA members where relevant.
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Marketing’s Top Guns Our cast of local and international speakers will ensure the marketing force is behind the Nedbank IMC 2021. Joining us live from New York, we are proud to welcome our first international star, Susan Credle, Global Chief Creative Officer, FCB. When Susan Credle speaks, the industry listens. As the first female chairperson of The One Club for Creativity, Credle champions up-and-coming creative talent; advocates for industry inclusion of individuals across a grand spectrum of cultures, races, genders and orientations; and helps create rigorous and exciting professional development opportunities for creative professionals from all backgrounds. She knows that the more varied the industry, the stronger and better off we’ll all be. DELEGATE The IMC Conference 2021 BOOKINGS. Marketing. The Movie.
Marketing’s Top Guns
We are working on our line-up of marketing stars and are proud
to welcome our confirmed presenters.
I N T E R N AT I O N A L S P E A K E R I N T E R N AT I O N A L S P E A K E R
Tumi Morake Susan Credle Terryanne Chebet
Comedian and Actor CEO: Keyara Botanicals & Founder
Global Chief Creative Officer: FCB
Master of Ceremonies.
Africa’s Leading Ladies
Topic: To be confirmed.
Topic: Doing The Hustle. Key insights
from an African influencer.
Mike Brown Khensani Nobanda Mike Sharman
Chief Executive: Nedbank Group Group Executive Marketing and
Founder: Retroviral
Limited and Nedbank Limited Corporate Affairs: Nedbank
Topic: From zero to viral in 96 hours.
Topic: How to ensure your CEO doesn’t Topic: How to ensure your CEO doesn’t Learnings from an Octopus Teacher.
see marketing as an Indecent Proposal. see marketing as an Indecent Proposal.
Dale Hefer Pepe Marais Tebogo Motsepe
Founding Partner and Group Chief Head: Brand and Client Insights:
CEO: The Nedbank IMC
Creative Officer: Joe Public United Nedbank CIB
Topic: It’s a Wrap. Conference close
Topic: Basic Instinct. Have we forgotten Topic: Marketing when it seems like
and awarding of bursaries and prizes.
the marketing basics? The Gods Must Be Crazy.
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Marketing’s Top Guns (continued)
Mike Stopforth Victor Dlamini Monalisa Zwambila
Co-Founder: 48H Co-Founder: 48H Founder and CEO: Riverbed
Topic: How to avert a brand crisis on Topic: How to avert a brand crisis on Topic: Jungle Fever. Making diversity in
social media in 48 Hours. social media in 48 Hours. marketing the star of the show.
Sydney Mbhele Nontokozo Madonsela
Elizabeth de Stadler
Chief Executive Brand: Sanlam Group Chief Marketing Officer:
Founding director: Novation
MASA Chairman Momentum Metropolitan Holdings
Topic: You’ve Got Mail.
Topic: Building a True Romance when Topic: Jerry Maguire. Leading with
But is it allowed? POPI strikes back.
marketing in Africa. Purpose.
Preetesh Sewraj Sylvester Chauke Nunu Ntshingila
CEO: The Loeries Founder and Chief Architect:
Regional Director: Facebook Africa
Topic: Facilitator of session between DNA Brand Architects
Topic: Turn on Discovery Commerce.
Khensani Nobanda and Mike Brown. Topic: To be confirmed.
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Go ahead, let us make your day
The conference will be in our usual 15-minute Ted Talk format with some exceptions.
Our international keynote(s) will be presenting and then joining us live for Q&A.
Some of the confirmed topics include:
Conference Opening: MC Tumi Morake
Let marketing emerge from the Dark Knight.
A frank discussion between Mike Brown, Group CEO: Nedbank and
Khensani Nobanda, Group Executive Marketing and Corporate Affairs: Nedbank
Hosted by Preetesh Sewraj, CEO: The Loeries Tumi Morake
How to ensure your CEO doesn’t see marketing as an Indecent Proposal. Master of Ceremonies.
Susan Credle, Global Chief Creative Officer: FCB
International Keynote from New York
Topic: To be confirmed.
Terryanne Chebet, CEO: Keyara Botanicals & Founder Africa’s Leading Ladies
International Keynote
Doing The Hustle. Key insights from an African influencer.
Pepe Marais, Founding Partner and Group CCO: Joe Public United
B asic Instinct. Have we forgotten the marketing basics?
Sydney Mbele, Chief Executive Brand: Sanlam. MASA Chairman
Building a True Romance when marketing in Africa.
M ike Sharman, Founder: Retroviral
From Zero to viral in 96 hours. Learnings from an Octopus Teacher.
Tebogo Mostsepe, Head Brand and Client Insights: Nedbank CIB
Marketing when it seems like The Gods Must Be Crazy. Dealing with change.
M onalisa Zwambila, CEO and Founder: Riverbed
Jungle Fever. Making diversity in marketing the star of the show.
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Go ahead, let us make your day (continued)
E lizabeth de Stadler, Founding Director: Novcon
You’ve Got Mail. But is it allowed? POPI strikes back.
Victor Dlamini and Mike Stopforth, Founders: 48H
Averting a social media brand crisis in 48 Hours.
N ontokozo Madonsela, Group Chief Marketing Officer: Momentum Metropolitan Holdings
Jerry Maguire. Leading with Purpose.
Sylvester Chauke, Founder and Chief Architect: DNA Brand Architects
Topic: To be confirmed.
Nunu Ntshingila, Regional Director: Facebook Africa
Turn on Discovery Commerce.
D ale Hefer, CEO: The Nedbank IMC
It’s a wrap. Awarding of Bursaries and Prizes.
NOTE: THIS AGENDA IS SUBJECT TO CHANGE.
Some ideas we are working with
Out of the Jaws of covid-19 – The new marketing landscape.
Is sponsorship a Risky Business? Making it work in a time of Covid.
Using the Social Network to get sales, not likes.
Communication during a Titanic brand crisis.
Star Wars. The influencer debate.
Good will hunting – the quest for lasting B2B relationships.
Old habits Die Hard. Embracing diversity in marketing.
Post-Covid Creativity. The good, the bad and the ugly.
uHambo – the journey marketers must make.
Is it time for The Usual Suspects to step aside? New media for the new normal.
Why digital marketing is going to get us Back to the Future.
Guardians of the Galaxy! The youth speak out.
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Show me the money!
Our 2020 sponsors enjoyed extensive and positive media exposure as the
conference generated an overall AVE of R23m (1:1 Ratio). The conference is
presented in Association with MASA and endorsed by the IAB.
The sold-out 2020 conference
went virtual after Covid 19 struck The Nedbank IMC
and was hailed as the new virtual sets benchmark with
virtual conference
conference benchmark.
The 2020 presentations have been made into a recognised MASA course
which awards 10 CPD points on successful completion.
In 2021 we will be awarding our 5th and 6th Bursaries, courtesy MSC
Education Holdings
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Broadcast News We are proud of our media partnerships. DELEGATE The IMC Conference 2021 BOOKINGS. Marketing. The Movie.
Beautiful People Although the Nedbank IMC is relevant to any person in marketing or business, we are proud to host more senior marketing decision makers than any other conference of its kind in South Africa. In 2020 80% of the 1000 delegates held senior positions including Marketing Manager, Head of Brand, Media Manager/Buyer, Creative/Account Directors, Brand Strategists and CMO’s. Our commitment to the youth in our industry is critical and each year we present two marketing bursaries in association with MSC Education Holdings. We also enable attendance for disadvantaged students and in 2020 hosted 50 students at no charge. DELEGATE The IMC Conference 2021 BOOKINGS. Marketing. The Movie.
No Risky Business Since its re-launch in 2019 under CEO Dale Hefer, the conference has been sold out and has seen a significant increase in attendance of many of Africa’s most important brands. These include the large corporate brands, key media and advertising agencies, government and retail outlets to mention a few. DELEGATE The IMC Conference 2021 BOOKINGS. Marketing. The Movie.
The Reel Deal
Virtual Tickets. Conference Paper
Watch wherever you are! Nedbank IMC 2020
Five themes. Practical insights.
R1 999 ex VAT. By: Caitlin Ferreira
Senior Lecturer in Marketing and Head of Section at the Red & Yellow Creative
School of Business, Adjunct Lecturer in Marketing at the University of Cape Town.
B.Bus.Sci. (Marketing and economics), University of Cape Town, South Africa.
B.Com (Hons) (Financial analysis and portfolio management), University of Cape Town,
Buy 5 get one free.
South Africa.
M.Bus.Sci. (Marketing), University of Cape Town, South Africa.
PhD Candidate (Industrial Marketing), Luleå University of Technology, Sweden.
Fernando Machado,
Global CMO Restaurant
Brands International
Copyright IMC
DOWNLOAD THE 2020
PLEASE SPEAK TO US ABOUT GROUP DISCOUNTS. CONFERENCE PAPER HERE.
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BOOKINGS. Marketing. The Movie.The Reel Deals
While we prefer to tailor make our sponsorship partnerships with our sponsors, following are
packages as a starting point. We are very open to suggestions and would enjoy the opportunity
of brainstorming with you to maximise your investment.
Opportunity Investment Nedbank IMC Deliverables
Registration
TA K E N
Our MC, Tumi Morake, will be interviewing five speakers in the months before the conference.
These will be edited down to two- minute interviews, each for individual release leading up to the
conference.
• Exclusive branding behind Tumi as she interviews the speakers.
• A ‘thank you to your brand name’ by Tumi.
• Interviews shared by Tumi on all her social media platforms:
545k followers
240k followers
R180 000.00 250k followers
Marketing. The Movie.
• Interviews shared on all IMC social media platforms.
Press Junket. • Interviews shared on Nedbank’s social media platforms.
• Your logo on the IMC website.
• Your logo on all mailers.
• Your logo on the combined logo screen shown intermittently during the day.
• Twenty tickets to the conference.
• An ‘exhibition stand’ on the conference App.
• Inclusion on the rotating banner on the App home page.
• List of all delegates who agree to have their information shared.
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BOOKINGS. Marketing. The Movie.The Reel Deals (continued)
Opportunity Investment Nedbank IMC Deliverables
• Announcement by MC Tumi Morake before each break (currently four breaks anticipated)
saying this break is brought to you by…
• Logo up exclusively while MC announces the break.
• Exclusive branding of the virtual foyer on entry and exit.
The Hunger Games. Exclusive R100 000.00 (all virtual delegates access and exit the conference through this foyer).
branding of all breaks – • Logo on IMC website and all mailers.
• Ten tickets to the conference.
teas and lunch.
• List of all delegates who agree to have their information shared.
• An ‘exhibition stand’ on the conference App.
• Exclusive branding of the conference White Paper.
• Opportunity to write the introduction.
• White paper shared on the home page of the website, sent by mail to our database of 10k
marketers and promoted on all our social media channels.
R 60 000.00 • White paper shared via press release to all our media partners (AVE value at R200k).
The Rave Review. Exclusive branding • Opportunity to use it and share it.
of the Conference White Paper. • Cost includes all writing and design (view 2020 white paper here).
• Five tickets to the conference.
• An ‘exhibition stand’ on the conference App.
• Social media campaign calling on youngsters to share a one minute video saying what the
youth needs to do to ensure marketing delivers.
• R5k will be spent on promoting this initiative in addition to organic promotion.
• The top three winning videos will be branded and shown on the day.
• Logo on website and all mailers.
R70 000.00 • A prize to attend the conference for each of the three winners.
Guardians of the Galaxy. • Exclusive press release distributed to our media partners (AVE at not less than R200k).
Youth Activation. Calling for • Five tickets to the conference.
two-minute movies. • An ‘exhibition stand’ on the conference App.
• List of all delegates who agree to have their information shared.
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BOOKINGS. Marketing. The Movie.The Reel Deals (continued)
Opportunity Investment Nedbank IMC Deliverables
• Branding on the website and mailers.
• Ten tickets to the conference.
R40 000.00 • Virtual exhibition stand on the App.
The Paparazzi.
Delegates can win one of three R2000 • Three reminders by the MC during the day to go and post a pic (mentioning your brand).
cash prizes for the three best photos of • Pictures shown at the end with your logo when prizes are awarded.
the day posted on social media.
• Three live polls during the day brought to you by….announced by the MC and your logo on
screen during each poll.
• Logo on the combined branding screen shown intermittently during the day.
R20 000.00 • Logo on the IMC website and mailers.
• Five virtual tickets.
The Poll Star. • An ‘exhibition stand’ on the conference App.
• The list of all delegates who agree to have their information shared.
Notes:
* ‘Exclusive Branding’ means as the only co-branded logo with the Nedbank IMC Branding.
* All prices exclude VAT.
* Terms and Conditions.
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BOOKINGS. Marketing. The Movie.w: www.imcconference.com
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e: info@imcconference.com BOOKINGS.
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