THE MOST 21-25 FEB 2021 - POST SHOW REPORT - WKO
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21-25 FEB 2021
GU LFOOD.COM #GULFOOD2021
THE MOST
COMPETITIVE,
SAFEST F&B
EVENT OF 2021
P O S T S H OW REP ORT
ORGANISED BY CO- LOCATED WITH
A N E X T RAO R D I N A RY EDI T I ON I N AN
EX TR AO R D I NA RY Y EA R
The Ye ar’ s F i rst,
The World’ s Largest,
Most Comp e ti ti ve ,
Safest, In-p erson
F ood & Be ve rage
Sourci n g Eve nt
CLICK HERE
S E E US I N AC T I O N !
gulfood.com | 2
AN AWE-INSP IR I N G S H OW
OF U NIT Y FROM TH E
GLOBA L FOOD CO M M UN I T Y
2,531 59,378
Exhibitors from Attendees from
85 countries 162 countries
20 60
Halls of Diverse, Chefs,
Innovative In-Person,
Products In-action!
110 60
Industry Hours of
Leaders On Immersive
Stage Content
A S A FE , SM A R T & S EA MLES S I do feel safe, I see a lot of precautions
being taken and the organisers have
EXP E R I E N C E done a fantastic job attempting to
keep us as safe as possible.
ASHER GOLDEN CLICK HERE
CEO, Three Star Consulting
98
United States
of attendees felt
Gulfood to be a ‘safe
& very safe event’
You can see a lot of places with
sanitizers and everyone has their masks
on –it feels very safe to come here.
92
attendees rated Dubai as the
CARLOS FRUNZE
TURGAEV GARZA
Group Executive Chef - 3Fils
United Arab Emirates
CLICK HERE
‘top destination in the world
for safety standards & overall
business traveler experience’
Everything’s safe, everyone’s wearing
masks… this show is really needed.
99
HEATHER MILLS CLICK HERE
Founder, Vbites
United Kingdom
found the safety
measures to be ‘excellent’
& ‘adequate’ gulfood.com | 4
TH E Y EA R’ S F I RS T LI V E 48
EVE N T T HAT KI C K-S TA RT ED exhibitors used Gulfood
as an entry point into
GLO B AL F & B TRA DE the market*
Visitors expect to
increase the value of their
purchases by
60
in comparison to last year*
GULFOOD
2021
We get to connect
with buyers all over the
world. It is truly the most recorded the highest ever
important show of the score amongst visitors for their
year in food industry “Likelihood of Return”*
SPIRE INTERNATIONAL LLC
*Reported in the Gulfood 2021 survey
4.56/5.00
FEATURED EXHIBITORS
BIGGE ST F O O D B RA N DS
& IN NOVAT I O NS ON S H OW
2,531
F&B Manufacturers,
Distributors & Traders from
85 Countries Worldwide
C AT EGORI ES I N CLU D E D
Gulfood is a great hub
for us to connect with
our customers and to talk
Beverages Dairy Meat & Poultry Pulses, Grains
about our vision for the
& Cereals
future, while showcasing
the latest in what we have
The show was very busy, and we to offer to them. We have
have had many visitors to our stand. had a great start to 2021.
Fats & Oils Power Brands World Food
ALAN SMITH WILLEM VAN WALT MEIJER
CEO, Agthia Group CEO, Al Ain Farms
gulfood.com | 6
WH Y EX HI B I TORS LOVED
TH E SHOW The strong return of
Gulfood has allowed the
F&B industry to revamp
and provide consumers
In-business, with over and exhibitors a chance
Hunter Foods collates more than
59K 50% of our international leads from to re-connect in the retail
this exhibition every year. The visitors and hospitality markets.
attending this year are a lot more serious FOROUGH AHMADI
visitors from 162
countries world-wide
about their business needs, which have Deputy CEO, NTDE
been impactful for us as a business.
CLICK HERE
ANANYA NARAYAN
Managing Director, Hunter Foods
92
of exhibitors
% Gulfood is a great
platform. We have
been able to meet
our business KPIs.
96intend to
%
rated their ROI exhibit again
positively RADOSLAW DLOUHY
Manager, Foster Clark
Products
gulfood.com | 7
F & B S OURC I N G AT I TS SU CCE SSFUL
B ES T VI S I TORS ROU ND -UP
92 %
61 %
39 %
59,378 162
visitors found the
event valuable & are Regional International
planning to return Visitors Visitors
in 2022
Visitors Countries
TO P VI S I T I NG COMPA NI E S
gulfood.com | 8
VIS I TOR P RO F IL E
6 73
Europe ME GCC
Gulfood gives
4 6 us access to
ME Non-GCC
Africa other companies
and brands that
1 10 support food
Americas Australia distribution from
-Asia
all parts of the
world.
DENNIS LISTER
Vice President
Cargo Commercial,
Emirates SkyCargo
47
Importer / Trader /
15
Manufacturer
25
Food Service
8
Media / Associations
5
Consultancy
Wholesaler / Distributors / Retailer / Horeca / Caterers / Government /
/ Reseller Educational
AT T E N DEES E XC I T ED TO
R ECO N NEC T, FAC E-TO-FAC E
Gulfood was our best The entire show is It’s been a fantastic I’ve connected with so
step forward. Being able amazing. The way experience at Gulfood many people all over the
to meet investors from all everything is organized, this year, it’s a safe world and I’m so happy
over the world in one hub all COVID-19 safety rules environment, still to go home with so many
is a great asset provided being applied. The variety possible to do business. connections. Thank you.
by this exhibition. All the of people, products Coming all the way VERONICA NSOWAH
safety regulations and and brands is really from the UK, to try and Sales Manager
CN-Nazareth Ventures
procedures in place are impressive. Thumbs up! grow business in 2021 Ghana
truly impressive. is incredibly important
CLAUDIU FRUNTE LATA
Procurement Manager for entrepreneurs like CLICK HERE
VIKAS MALHOTRA
Managing Partner,
Amanos Brand
Romania
myself. Thank you
Innovative General Trading
United Arab Emirates
again to Gulfood.
CLICK HERE
PAUL KALI
CEO, FWIP
United Kingdom
gulfood.com | 10BUS IN ESS WA S T H RI VI N G
WITH M AJ O R ORDERS S I G N ED It was really good! We had qualified
contacts with international visitors
AT THE SHOW from the everywhere; from Africa, from
the Maghreb region, (all the way to)
Afghanistan and India too.
FRANZ ERNSTBRUNNER
Project Director , Austria Advantage,
Austrian Pavilion
INDONESIA CELEBRATES
ORDERS OF 40 TONNES
OF COFFEE SPANISH COMPANY SIGNS 12
MOUS AT GULFOOD 2021
24 Feb 2021
24 Feb 2021
Indonesia had a taste of success with
The event proved to be the perfect
one of its coffee producers securing an
platform for GILIUS, an agro-forestry
order from a regional buyer for 40 metric
farm from the province of Albacete
tonnes of arabica and robusta coffee.
- Spain. The company has signed 12
MOUs for orders of its products.
COSTA RICAN F&B CLIMBS UP GULFOOD 2021 UNLOCKS
THE SHOPPING LIST OF MIDDLE ‘INCREDIBLE BUSINESS POTENTIAL
EASTERN BUYERS FOR MEXICO’S F&B PRODUCERS
25 Feb 2021 24 Feb 2021
Pre-event 110 planned meetings exceeded
Costa Rica hit the ground running with
‘five times’ over and country pavillion
beverage maker Tertulia Brugge S.A
inundated with serious buyers as global
scooping the ‘Most Innovative Beverage’
industry reconnects at world’s safest and
honour at the Gulfood Innovation Awards.
most competitive sourcing platform.
gulfood.com | 1185 E X H I B I TI N G CO U N T R I E S
R EP R ESE N TE D
Many of the 100 plus Italian
companies participating
at Gulfood this year
Brazil France Belgium Germany Morocco Tunisia Malaysia
generated potential sales
leads from distributors in
the Middle East.
Thailand Jordan Argentina Japan Pakistan Peru Spain AMEDEO SCARPA
Italian Trade Commissioner to the UAE and
Director of Italian Trade Agency (ITA), Dubai
USA Italy Chile Egypt India Netherlands Israel
…and many more
This exhibition is very important for
F&B businesses, it is a signal that
we are ready to return to normal to
business life despite all the obstacles.
I would like to express my gratitude
to the organisers, it’s a unique event.
VLADIMIR ULAKHOVICH
Chairman of the Belarus Chamber
of Commerce and Industry
gulfood.com | 12GU LF O O D I N NOVAT I ON AWA RD S
Celeb r at i ng gl oba l exc e l l en c e in f o o d
265
Entries
44
Countries
10
Categories
gulfood.com | 13I N N OVAT I O N
AWA RD S
WINNERS B e st Pa c k a g i n g D e s i g n I mp a c t M o s t I mp a c t f u l S u s t a i n a b l e P r o d u c t M o s t I nno v at i v e B a ke d P r o d u c t M o s t I nno v at i v e B e v e r a g e
HU NTER FOOD S (L .L .C) AGTHIA GROU P PJ S C W I N G RE E N S FAR MS P V T. LT D T E R T U LI A BRU G G E S .A.
M o s t I n n o v at i v e Fro z e n M o s t I n n o v at i v e H e a lt h M o s t I nno v at i v e M e at M o s t I nno v at i v e O r g a ni c P r o d u c t
or Chilled Food & We l l n e s s Pro d u c t o r P o u lt r y P r o d u c t
J O G U R T Y MAG DA S P. Z O.O.
OVOSTAR LTD. EASTERN COND IMENTS MIDD LE E AS T B E YO N D ME AT
AND NORTH AFRIC A
B e s t C o f f e e I nno v at i o n
S ma rt e s t I n n o v at i o n – A ny c o f f e e m a c hi ne r y
– S ma rt t e c h b a c k o f h o u s e or accessories
INN OVAT I O N RATIONAL S T RE E G E N E R AL T R AD I N G
AWARD S
C ATEG O RI E S gulfood.com | 14N ew Per sp ec ti ve s & Grou n d-B re aki n g I n s i g h ts
HER EXCELLENCY AHMAD SULTAN AMADOU DIALLO CARLOS GARCIA SHEIKH DR. MAJID
MARIAM AL MHEIRI AL HADDAD CEO Middle East & Africa - DHL Partner, Middle East AL QASSIMI
Minister of State for Food and Chief Operating Officer, Global Forwarding Customs and International Founding Partner
Water Security – Government Parks and Zones - DP World, Trade Leader – PwC - SOMA MATER
of the United Arab Emirateso UAE Region
110 Speakers
38Sessions
5 STREAMS
Food Security l Co-operation l Technology l Hospitality l Trade
60
Hours of Immersive
Content
gulfood.com | 15FE ATURE D S PE AK E RS
S uccess st ories and
secrets of t he world’s
m ost innovative
e ntrepreneurs
TOMASO RODRIGUEZ HEATHER MILLS KRIS FADE
CEO, talabat Founder, Vbites Founder of Fade Fit and
Serial entrepreneur, venture capitalist A pioneer in plant-based, Host of The Kris Fade Show,
and business head at the helm of the ethical vegan food Virgin Radio
UAE’s leading food delivery platform
gulfood.com | 16A multi-sensor y
festival of food and
culinar y genius
60
Chefs, Business Heads
& Technical Kitchen
Experts – in action!
21 Live
Masterclasses
30 Hours of Experiential
Engagement
gulfood.com | 17M ICH E L I N STA RS S H I N E AT G UL FOOD
Thanks to Gulfood, I’m the judge of a great The industry suffered during
competition with great talents, COVID-19, it’s good to have a
they managed to and I’m very excited about it. kickoff for chefs to start again
organize the event I think Gulfood is the best in the regular business. Gulfood
evevnt this year in the world. enables us to meet different chefs
successfully. and people, see different opinions
NORBERT I wish we can organize and have discussions about food.
NIEDERKOFLER something like this in Europe.
RENÉ FRANK MARCO SACCO
3 Michelin Star
RUI SILVESTRE 2 Michelin Guide Star Michelin Chef
Italy/Germany
1 Michelin Star Germany
Portugal
GAL BEN-MOSHE
1 Michelin Star
Germany (Israeli)ch e f s e nga ge d i n a
ca n d i d t a l k o n t he i r
li f e ’ s j o u r ne y t o
b e comi ng a Che f
Game-changers shared
the passionat e st ories
behind their culinar y The experience here at Gulfood
breakthroughs has been absolutely phenomenal.
Incredible suppliers, chefs, so
many people in the industry, and
it’s just been absolutely amazing.
CHEF JAMES KNIGHT-PACHECO
Executive Chef, ME Dubai Host of the
‘Chef JKP Podcast’
Coming to the Gulfood, since 2006, till now,
I have not missed one! The beautiful thing
about Gulfood is that every year is different.
Every year is growing. Every year you find
something new. We all think of our safety,
but we also come here to do business.
CHEF TAREK IBRAHIM
Certified Master Chef
Meat and Livestock Australia gulfood.com | 19GU L F O OD I N T ERN AT I ON AL CULINARY LE AGUE
A bat tle between four continents and t he i r e cle ct i c cui s i ne s
WIN N ER
AS IA A FRIC A & MID DL E EA ST AMERICA EURO PE
Captain Captain Captain Captain
MARIO FICO MOHAMAD CHABCHOUL JAMES KNIGHT PACHECO BERNARDO PALLADINI
Head Chef Zuma Grand Millenium Business Bay Executive Chef Executive Chef ME Dubai Head Chef Torno Subito by Bottura
gulfood.com | 20EW
UAE NATIONAL BREWER’S WI NNE R S
N
CUP CHAMPIONSHIP
B at t l e o f the w o r ld’ s to p bar i s tas
5 Days 19 Challenges 16 Competitors 38 Freshly Brewed
Coffees Prepared
CHAMPION
Mariam Erin Pinza, Expresso Lab
2ND PLACE 3RD PLACE
Frederick Bejo, Archers Coffee Ibrahim Al Mallouhi
Brought to you by: The Specialty Coffee Association gulfood.com | 21EW
LATTE ART GRADING BATTLE
N
From h i g h - i mp a ct le a r n i n g t o t h r i lli n g co mp et it io ns
4 C REDI BL E JU D G E S
CARMEN CLEMENTE MESHARI ALYAQOUT MANUELA FENSORE LUIGI LUPI
LAGS black Jug and the LAGS Official Chaper Current SCA World Latte One of the world’s
current SCA Italian Latte and Exclusive Destructor Art Champion and the top awarded coffee
Art Champion for GCC countries current World Latte Art experts with 30+ WIN N ERS
Grading Battle Champion years experience
ADVANCED - BLACK JUG CHAMPION
Dodi Alsen
INTERMEDIATE - RED JUG CHAMPION
Ali Khuraibet
INTERMEDIATE - GREEN JUG CHAMPION
Abdul Mohsen Al Jaser
BEGINNER - ORANGE JUG CHAMPION
Noura Thani
BEGINNER - WHITE JUG CHAMPION
Eisa Al Mheiri
3 DAYS
of Latte Art Courses
gulfood.com | 22EW
N
Cr eate d to ce l eb r at e t h e
UAE’s gre at est c h ef s
40
LAUNCHED THE EXCLUSIVE
‘CULINARY & BUSINESS CHEF’S
CLUB’ EBOOK
Top Chefs
Featured
gulfood.com | 23EW
N
Insi ghts To Po wer
F & B Marke ting
B ig F & B br ands g o t o n st a ge to r ev ea l
t he ir latest mar keti ng su cces s s ecr ets .EW Industr y experts deli ver
N
p ow erful h ands-on learni n gs
30
Hours of
valuable
learning
BHUSHAN N YENGADE GREG OHANNESSIAN ROHA DAUD RABBI LEVI DUCHMAN SAMIR MOFTAH
Food Industry Consultant Founding Partner Brand Consultant - Food & Wellness Rabbi of the Jewish Community Director Research & Innovation,
of U.A.E., Founder Quality & Food Safety
Binder Technology Soma Mater Founder of Cause Kitchn
Consultancy Emirates Agency for Kosher Danone
Certification
gulfood.com | 25M A R K E T I N G & PR
DR IV I N G H U GE B UZZ A ROUN D
TH E WO R L D
USD$43,597,883
PR Valu e
In terms of Twitter
85 MILLION trends, Gulfood
ranked 7 th on the 4,736,218,616
di g i tal im p r ession s night before the Ci r c u lat i o n
show, and then on #GULFO O D2 02 1
days 1 & 2 of the
show worked its B e c am e t h e n um be r
way up to 2nd place. 2 t re n di n g h ash t ag
o n so c i al m e di a f ro m 3,585
t h e 1 st day o f sh o w To t al Cli p p i ngs
4 7 MILLION
i mpre ssion s a c r oss
soci a l m ed ia
gulfood.com | 26GU LF O O D M AK I N G H EA DLI N ES WORLDWID E
AGÊ NC I A DE NOT ÍC IA S H O S PITA L I T Y WO R L D S OV I E T B U LT E N
AG RO 24
BRAS I L-ÁRAB E (AN BA ) - IN D IA T I M E S C H U VA S H I A I S TA N B U L
E XC E L E N C I A S
A ZER N E W S
GOURMERMET
gulfood.com | 27WOW M O M EN TS
O F TH E SHOW
gulfood.com | 28A BI G T H AN K YOU TO OUR S P ONSORS AND PARTNE RS
SP O N S O R S
Silver Sponsors Landyards Sponsor Carrier Bags Sponsor
ST RAT EG I C PA R T N E R S
Official Knowledge Official African Official Podcast Supporting Partner Headline Media Partners
Partner Knowledge Partner Partner
gulfood.com | 29W E ’ R E P RE PA R IN G A N
E X TR AO RD I N A RY
NOVEMB E R F O R YO U
4 E VE NTS | 3 DAYS | 1 VENUE
MOVE FA S T, GE T A H E A D.
Be part of one of the world’s
biggest food processing and
manufacturing events
7-9 NOV 2021
D u b a i W o r l d Tr a d e C e n t r eLE T ‘S M E E T
AG AI N, S A FE LY.
13 - 17 FEB 2022
Dubai World Trade Centre
BOOK YOUR STAND
SAM HOUSLEY NADYA KHAN SALIMA DADLA GOLI VOSSOUGH
to open a whole new world of
Sales Manager Senior Sales Manager Director - Commercial Director - Commercial
opportunities in F&B at the world’s T:+971 4 308 4594 T:+971 4 3086499 T:+971 4 308 6746 T:+971 4 308 6062
largest annual F&B event Sam.Housley@dwtc.com Nadya.Khan@dwtc.com Salima.Dadla@dwtc.com Goli.Vossough@dwtc.comYou can also read
