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ABOUT 2SEAS LOS CABOS 2Seas Los Cabos, the Exclusive Affiliate of Christie’s International Real Estate in Los Cabos, represents more than a decade of experience in Luxury Real Estate and Commercial Real Estate Development. Supported by owner Ramiro Palenque Bullrich and a successful team of client- centered Luxury Properties Specialists, 2Seas Los Cabos offers unparalleled service in the Real Estate and Development market of Baja California Sur. Ramiro is a well- known, distinguished expert in the Los Cabos Community, embodying a unique and dynamic combination of accomplishment and expertise, passion and experience. OUR MISSION Offering a comprehensive collection of necessary resources for those interested in purchasing, selling, and developing in Baja California, maximizing value and keeping the client ́s best interest in mind. 2seasloscabos.com
We appreciate the opportunity to show you how our company can provide the marketing advantage that your property deserves. The affiliation of our company with Christie’s International Real Estate provides the greatest benefit to everyone involved in every transaction. In 2Seas | Christie’s International Realty’s partnership, our local strengths, knowledge base, experience and passion for Los Cabos bring Christie’s International Realty’s worldwide access to an elevated strata of clientele -- developers, buyers and sellers - - of Luxury Real Estate to Baja California Sur, Mexico. We strive to provide our clients with the utmost level of service excellence, and our partnership with Christie’s International Real Estate provides us with an incredible amount of quality resources to generate more exposure for our client’s properties, here in Los Cabos, in Mexico, and worldwide. With the exclusive affiliation to Christie’s International Real Estate, 2Seas Los Cabos has global reach and the advantage to access to a worldwide network providing extraordinary exposure for your property. We are unique in offering the marketing tools presented in the following pages to our clients. The Luxury Property Specialist that is presenting our services to you today is a seasoned professional and is widely respected in the Los Cabos market for working diligently to provide you nothing, but the best results. Thank you for considering 2Seas Los Cabos. Sincerely, Ramiro Palenque Bullrich, Owner 2Seas Los Cabos 2seasloscabos.com
MEET RAMIRO PALENQUE BULLRICH, Owner Ramiro began his career in Buenos Aires, Seeing the need for an integrated services Argentina, after he graduated with a degree in solution that encompasses architecture, architecture. He then completed a master’s construction and development along with real degree in business administration from the estate, Ramiro opened the doors of BAJA Universidad del Centro de Estudios SPIRIT in 2012. Ramiro was also the 2014- Macroeconómicos de Argentina (UCEMA) and 2015 and 2015-2016 President of the Los a graduate degree in real estate and Cabos chapter of the Mexican Union of development at the San Andres University. Agents and Real Estate Administrators (AMPI). Further adding to his portfolio of education, Always keeping clients first, He is a key Ramiro traveled throughout Munich, Stuttgart, player in the Los Cabos community. When Berlin and Frankfurt, Germany, attending he is not working, Ramiro spends his time classes related to building restoration and surfing and kitesurfing, and enjoying and reconstruction of historical architecture. exploring the many wonders of Baja California Sur. With an opportunity to work with Juan Carlos Lopez, one of the most prestigious architects in the field of design and construction of shopping centers, Ramiro began specializing in large and complex projects, studying their impact in urban zones. In 2008, Ramiro arrived in Los Cabos to become the project manager of Las Misiones, a residential project in El Tezal, Cabo San Lucas. RAMIRO PALENQUE BULLRICH Since then, he has immersed himself in the Cell: 624 118 1387 areas of infrastructure planning, construction Office: 624 105 2547 scheduling, supervision, cost control, ramiro@2seasloscabos.com administration and sales in Los Cabos. 2seasloscabos.com 2seasloscabos.com
CHRISTIE'S | The World’s Leading Art Business Christie’s is the world’s leading art auction house, having built its name on a foundation of expert, trusted advice and discreet service it has provided to its exclusive, prequalified clientele for more than 250 years. Since opening its doors in 1766, Christie’s has conducted the greatest and most celebrated auctions through the centuries, providing a popular showcase for the unique and the beautiful. Today it is the world’s premier art auction business, setting the standard for international art sales. Christie’s offers approximately 350 auctions annually in over 80 categories. Christie’s has a global presence in 46 countries, with 10 salerooms worldwide including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, Hong Kong, and Shanghai, reaching qualified buyers wherever they may be in the world. The Christie’s brand is synonymous with tailored, trusted service. Our clients have come to depend on that service for over 250 years. 2seasloscabos.com
CHRISTIE'S | 2018 Year in Review Christie’s International Real Estate and its Affiliates OTHER SUCCESSES were on hand at Christie’s sales around the globe, • The Asian 20th Century and Contemporary Art including in New York, London, Paris, Geneva, Dubai, evening sale made the highest total ever for an Hong Kong, and Shanghai. Sales were in all areas of evening sale in Asia, achieving HK$1,040,390,000. fine and decorative arts, jewelry, photographs, collectibles, wine, and more. • The London March Post-War and Contemporary Art evening auction made the highest total for any auction Christie’s more recently has led the market with in the category in Europe (£137,459,750, sold 92% by expanded initiatives in growth markets such as Russia, lot), and combined with the Impressionist and Modern China, India, and the United Arab Emirates. sales, ensured the series was up 24% on the equivalent sales in 2017. We were proud to sponsor, with our Affiliates, the record-breaking Collection of David and Peggy • The Geneva Luxury Sales Week and the 50th Rockefeller Christie’s auction in May. Anniversary of Christie’s in Switzerland, both of which took place in November, included the sale of The Bringing in 30,000 visitors to the exhibition, this sale Winston Pink Legacy. The largest and finest fancy vivid realized US$832,573,469, becoming the most pink diamond ever offered at auction by Christie’s, significant charitable auction ever staged and the which sold for US$50,375,000, a world record price- highest sale ever for a private collection, with 22 world per-carat for a pink diamond. auction records set. 2seasloscabos.com
THE FINE ART OF GLOBAL REAL ESTATE Just as Christie’s curates great art sales, Christie’s International Real Estate assembles the world’s leading luxury real estate experts, trained and dedicated to providing the highest quality of personalized home buying and selling services. Through world-class marketing platforms, collaboration with our auction house colleagues, and the efforts of our hand-selected global network of talented real estate brokers, we open the door to an exclusive collection of high-net- worth home buyers.
CHRISTIES INTERNATIONAL REAL ESTATE, The Global Authority on Luxury Property As a wholly owned division of Christie's, Christie’s International Real Estate is the only global real estate company owned by a fine art auction house. We connect buyers and sellers of the world’s most important residential properties. Supported by Christie’s auction house, our invitation-only real estate network offers the same tailored, trusted expert service upon which Christie’s clients have depended for over 250 years. We focus exclusively on luxury real estate, and our affiliated brokerages demonstrate continued success in luxury property sales with a combined total of more than US$500 billion in luxury property sales over the last 5 years. Our unique international perspective on the worlds of art and luxury, our unparalleled service, and our local expertise through our worldwide network, have made Christie’s International Real Estate the global authority in the marketing of distinctive properties. The Christie’s brand is instantly recognized and immediately distinguishes your home from all others. 2seasloscabos.com
AN EXCLUSIVE AFFILIATE NETWORK | An Exclusive Affiliate Network: Leaders in Luxury Real Estate Christie’s International Real Estate built its reputation on the rigorous selection of our Affiliates: an exclusive group of the world’s top brokerages. The leaders in their local markets, these firms meet our strict standards of excellence by demonstrating continual success in luxury property sales and upholding the values of the Christie’s brand. COPPER BEACH FARM Only one company in each location is entrusted to use Greenwich, Connecticut the Christie’s brand. Taken as a whole, our network is US$120,000,000 beyond comparison. Representing the world’s most exclusive properties THE PLAYBOY MANSION Los Angeles, California US$100,000,000 THE BUBBLE PALACE BILLIONAIRE ELAINE ESTATE Cannes, France Los Angeles, California Sydney, Australia €350,000,000 US$250,000,000 US$60,000,000 (list price) 2seasloscabos.com
MAXIMUM VISIBILITY, Attracting Qualified Buyers to Your Home A distinguished home requires a distinctive showcase. Properties listed with the Christie’s International Real Estate network gain unrivaled international exposure. Given the exclusive nature of the Christie’s affiliation, no other local real estate company can offer such direct exposure to qualified potential buyers. Our marketing initiatives are designed to achieve maximum results across diverse marketing platforms, including traditional print media, digital advertising, auction house exposure, social media, high-visibility luxury events, and public relations vehicles. Digital Print christiesrealestate.com High-impact advertisement and editorial features in christies.com leading global publications Luxury Defined blog Property brochures distributed to Christie’s auction Highly targeted data-driven digital advertising house venues and affiliate offices across the globe Listings syndication in leading luxury international Christie’s International Real Estate magazine: a publications keepsake quarterly publication distributed Social media promotions throughout the world including mainland China Targeted email campaigns Lifestyle booklets distributed throughout Christie’s Exposure on Affiliate network websites through our and mailed directly to qualified clients exclusive listings widget Thought leadership pieces * Digital marketing opportunities are subject to availability Powerful Digital High-Profile Events & Social Reach Each year, Christie’s International We have an engaged, global Real Estate participates in community of followers. Our PR, numerous lifestyle events digital, and social media including Christie’s sales that campaigns result in billions of provide unrivaled exposure to international impressions. highly qualified potential buyers. 2seasloscabos.com
TAILORED ADVERTISING & PUBLIC RELATIONS, Reach Affluent Buyers PRINT & DIGITAL ADVERTISING Our global print and digital advertising initiatives are strategically A distinguished tailored to connect home audience with an affluent requires a of distinctive potentialshowcase. home Properties listed with the Christie’s International Real Estate network gain unrivaled international exposure. buyers and real estate investors through targeted placement in the world’s leading publications. Given the exclusive nature of the Christie’s affiliation, no other local real estate company can offer such direct exposure to qualified potential buyers. Our marketing GLOBAL PUBLIC RELATIONS STRATEGIES initiatives are designed to achieve maximum results across diverse marketing Our press strategies are designed by our international public relations platforms, including traditional print media, digital advertising, auction house teams to maximize attention in acclaimed news outlets anywhere in exposure, social media, high-visibility luxury events, and public relations vehicles. the world. Properties in our portfolio are routinely chosen by influential publications and the news media as the subject of editorial features, Digital Print lifestyle pieces, property roundups, travelogs, and business reports. A christiesrealestate.com dedicated team and global public relations firms support this effort.High-impact advertisement and editorial features in christies.com leading global publications Luxury Defined THEblog 2SEAS LOS CABOS CONNECTION Property brochures distributed to Christie’s auction Highly targeted data-driven digital advertising 2Seas Los Cabos is a vital part of the Christie’s International Real house venues and affiliate offices across the globe Listings syndication Estate in leading global network luxury of the international world’s top brokerage firms.Christie’s International Real Estate magazine: a publications We can tailor the marketing efforts for your property in combination keepsake quarterly publication distributed Socialwith media promotions additional strategies to target your local market. throughout the world including mainland China Targeted email campaigns Lifestyle booklets distributed throughout Christie’s Exposure on Affiliate network websites through our and mailed directly to qualified clients exclusive listings widget Thought leadership pieces * Digital marketing opportunities are subject to availability 2seasloscabos.com
2SEAS LOS CABOS FEATURED ON CHRISTIE'S, Utilizing Both Digital and Printed platforms CHRISTIE'S INTERNATIOAL REAL ESTATE WEBSITE 2Seas Los Cabos information, featured listings and agents profiles on Christie’s International Real Estate website. www.chrsitiesrealestate.com ON LUXURY DEFINED BLOG Supported by the esteemed art auction house, Christie’s International Real Estate is a global network offering exclusive home and luxury real estate services to buyers and sellers worldwide. Working with affiliated brokerages, we bring the most desired homes to the world’s most discerning property buyers. www.luxurydefined.com FEATURED ON... 2seasloscabos.com
CHRISTIE'S INTERNATIONAL REAL ESTATE MAGAZINE, 2Seas Los Cabos in Printed Magazine Produced quarterly, our industry-leading publication has an annual readership of approximately one million. With more than 200 pages full of lifestyle articles and beautiful homes, the magazine is a superior showcase for the world’s most exclusive real estate. Our mailing list ensures that individuals of exceptional means receive each issue. The magazine is also available at Christie’s salesrooms, newsstands, fine bookstores, fashionable hotels, private airport lounges, and Affiliate offices across the world. A digital version attracts additional international readers and is also presented to thousands of readers worldwide through our blog, LuxuryDefined.com. Querencia Listing Ad, Casa Trentadue, Palmilla Ad, Gourmet & Entertaining Issue. The Art & Design Issue. Jan.-March 2018 Oct.-Dec. 2017 Christie’s International Real Estate magazine delivers exclusive access to the clientele of Christie’s and Christie’s International Real Estate, creating an unprecedented level of visibility to buyers and sellers of high-value properties. Your message will be delivered to a select, private, and qualified group of readers who are proven purchasers of luxury goods, collectors of fine art, and investors in multimillion-dollar properties – the most affluent demographic, who are notoriously difficult to reach. 2seasloscabos.com
2SEAS LOS CABOS PRINT ADVERTISEMENT, Local Placement 2seasloscabos.com
Centrally located in the exclusive tourist corridor, 2SEAS 2Seas Los Cabos, Christie’s International Real LOS Estate at the Koral Center, offers a place of social and professional encounters, optimizing CABOS opportunities for interaction with tourists and residents alike visiting a complex serving a OFFICE constantly changing community and offering world-class services.
WHY 2SEAS LOS CABOS TRUSTED ADVICE, LOCAL EXPERTISE, EXCEPTIONAL SERVICE, & OUTSTANDING RESULTS Your broker is your window to the real estate world. Choose a brokerage firm and an agent with integrity, reach, and a history of trusted service. • 2Seas Los Cabos is the dominant luxury broker in Region, chosen by Christie’s to represent you in your home territory. • Our buyers are global and are sourced via our own physical and online presence, our global network of Affiliates, and Christie’s. • We represent exceptional properties. Our brands and customized marketing approach will help your property stand out in the marketplace. • 2Seas Los Cabos will market your property to our database of buyers both regionally and globally. • Our networking, negotiating, and marketing skills will get you the highest price for your property, while helping you to navigate the legal, logistical, and financial elements of transacting in luxury real estate. 2seasloscabos.com
THE SALES PROCESS | Serving Your Needs As a preeminent brokerage firm and global network in the luxury real estate world, we bring our analysis, advice, expertise, and proven results to work for you. MARKETING AND PROPERTY VIEWING PROCESS • Drafts of marketing materials • Suggestions on cost-effective property staging/modifications to help your listing present itself in at its best. • Review property deed, title insurance policy, and other legal documents; run a title report, pre-sale inspection prior to listing. • Controlled access to showings accompanied by a 2Seas Los Cabos agent. • Property setup in advance of all showings (lights on, heat up/windows open, quick survey for problems) • Scripted and rehearsed showing route • Follow-up after each showing • Showing notes COMMUNICATION • Timely communication and review of inquires, showings and marketing activity. • Marketing activity reportes: proprietary reports detailing all marketing of your property, web traffic, search results from all mejor search engines and buyer inquires. • Regular market reviews and updates on competing properties and sales. NEGOTIATION AND TRANSACTION MANAGEMENT • Buyer pre qualifications • Pre-offer negotiation • Accompanied inspections, contracto and architect visits, and review of estimates • Review and negotiation of sales contract with attorneys. 2seasloscabos.com
GLOBAL OUTREACH 2SEAS LOS CABOS AND CHRISTIE’S NETWORKING • Access to 2Seas Los Cabos regional database, developed over decades as the top luxury firm/representative in Baja California Sur. • Representation to all 2Seas Los Cabos agents • Direct mail to proprietary high net-worth client lists • Display advertising at 2Seas Los Cabos office • Outreach through Christie’s International Real Estate brokers • Digital and Social Media • Listing on Christie’s Internal Real Estate website and 2Seas Los Cabos website • All 2Seas Los Cabos real estate listings displayed on the Christie’s International Real Estate website are automatically syndicated to digital editions of The Wall Street Journal, The New York Times, PropGoLuxury.com, Country Life, Mansion Global, Financial Times and Zaobao. • 2Seas Los Cabos blog: property, regional and topical features • 2Seas Los Cabos social media channels: Facebook and Instagram • Christie’s International Real Estate Luxury defined content portal BROKER OUTREACH • Listing in the Multiple Listing Service (MLS) • Broker Open Houses • Broker email outreach and updates • Cooperation with all brokers, timely communication and competitive payouts • Professional photography, color correction and digital-image management • High-resolution imagery on 2Seas Los Cabos website and Christie’s International Real Estate websites • Optional video including 15-second videos with draw traffic on social media • Property profile available in print and electronic format • Unique text on 2Seas Los Cabos’ website assuring both more authentic narrative and better Search Engine Optimization for your property. Others workers use MLS feeds. 2seasloscabos.com
As an exclusive Affiliate of Christie’s International Real Estate, 2Seas Los Cabos is distinguished as best in class. We benefit from ties to the world’s leading art business and its global real estate network. 2seasloscabos.com
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