The Leaders of TV and Streaming
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The Leaders
of TV and Streaming
1
Get Together with Video Delivery Experts
10:00 am Market Trends & Drivers
12:00 pm
Why Ateme is winning the Market Our Cloud
Solutions
Remi Frédéric Chrystelle
CSO Dep. VP Eng. Cloud Arch.
10:20 am 12:20 pm
Next Gen Compression & Go-To-Market for
Advanced Visual Technics Maximizing Revenues
Mickael Alexandre Remi
CTO VP solutions CSO
10:40 am 12:40 pm
How 5G & Open Caching Going
Create More Opportunities Green
Damien Damien Remi
CPO CPO CSO
11:00 am 1:00 pm
8K & 5G
demonstration
LUNCH & NETWORK
Christophe Mickael
11:30 am Research Eng. CTO 2:00 pm
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ATEME © 1991-2021.
Enabling Streaming/TV/Content Leaders Captivate Audiences
Boost audience Drive the acquisition of Unleash
engagement new viewers monetization
Enable Sustainable Services
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ATEME © 1991-2021.
Market Trends & Drivers
Why Ateme wins the Market
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ATEME © 1991-2019
The Streaming War is On…and This is Good for ATEME
More than 400 (and counting) streaming services Worldwide
Consequence on ATEME = Positive ! The more, the merrier !
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ATEME © 1991-2021.
With Higher Consumption Come Higher Expectations
The reasons for cancelling a subscription The most frustrating aspects of watching video online
Technology Technology
The Technology – good or bad- is a dimensioning reason Video Quality, rebuffering, waiting times
for cancelling a service are the Top 3 issues
Source: The state of Online video 2020, Limelight Networks
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ATEME © 1991-2021.
The Mandatory High Quality of Experience
Perfect Video Quality
Immediate Start, no rebuffering
Same delay on Streaming vs Broadcast
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ATEME © 1991-2021.
Ever Experienced the “Spoiling Effect”?
Broadcast OTT
30 Seconds Delay
Broadcast Latency Standard OTT Latency
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ATEME © 1991-2021.
Differentiation with Personalized Engagement
Increase Revenue Regionalize Streams Increase Loyalty
Dynamic Ad Insertion localized versions of Live customized virtual channels.
Cloud DVR channels
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ATEME © 1991-2021.
ATEME + Anevia = Enabling The Differentiation
ENCODING DELIVERY
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ATEME © 1991-2021.The Quadrant of Our Playground
INCREASING The Niche Players The Leaders
REVENUES They have only encoding or delivery Having the complete offering
Burning cash like there is no Right org/mindset/culture to adapt
tomorrow, Increasing revenues
Looking (hoping) for a quick exit
The Red Ocean The Dinosaurs
DECREASING They have only encoding or delivery They have a complete offering,
REVENUES with difficulties to scale/penetration Yet very slow to move.
and grow the business So they are losing ground & revenues
NICHE PRODUCTS END-TO-END SOLUTION
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ATEME © 1991-2021.Next Gen Compression &
Advanced Visual Technics
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ATEME © 1991-2019Extensive Involvement in Standardization
Ateme working on Ateme working on
NextGen Audio/Video Standards innovations for enhancing delivery
VVC: Successor of HEVC enabling to divide bandwidth by 2, DVB-I: Linear TV over the Internet
enabling 4K/8K transmission
AV1: Internet leaders partnering in 2017. Open Caching: Interconnection of caches,
a royalty-free alternative to HEVC, looking for AV2 so content are closer to end-viewers, CDN monetization enabled
Ateme active members of:
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ATEME © 1991-2021.Video History Made with 3 Emmy® Awards in ‘20
awarded with three Emmys®
• Development of perceptual metrics for video
encoding optimization: how ATEME can mimic
the human eye
• Artificial Intelligence optimization for video
compression: how ATEME can reduce total cost
of ownership without compromising on quality
• Development of massive processing optimized
The Technology & Engineering Emmy® Awards are awarded to a living individual, a company, or a compression technologies: How ATEME can help
scientific or technical organization for developments and/or standardization involved in engineering
technologies that either represent so extensive an improvement on existing methods or are so SVOD providers produce more and better content
innovative in nature that they materially have affected television. in the cloud
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ATEME © 1991-2021.ATEME Innovative Video Core Compression
Video Codec with Associated Bitrate Savings (at Same Video Quality)
x10 Year + 3
CE
01000100111…
complexity
BITRATE
Every 10 manufacturers
years availabity
MPEG-2 H.264 HEVC AV1 MPEG-5 VVC AV2 H.267?
EVC
1993 2003 2013 2018 2020 2020 2024 2026
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ATEME © 1991-2021.Coding block structure – Complexity vs better QoE
H.264 / AVC H.265 / HEVC H.266 / VVC
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ATEME © 1991-2021.World First VVC demonstration
First VVC
demo
UHD Source
Decoding and Player
VVC encoding
CDN
First OTT
demo
VVC encoding VVC Low latency
playback
[1] m54377, « End-to-end UHD satellite broadcast transmission using VVC », T. Biatek, M. Abdoli, T. Guionnet, M. Raulet (ATEME), T. Wrede, J. Outters, T. Christophory (SES), H. Beauzée-Luyssen, S. Latapie, J.-B. Kempf
(VideoLabs), P.-L. Cabarat, W. Hamidouche (IETR)
[2] m54379, « End-to-end OTT streaming using DASH/VVC », Thibaud Biatek, Mohsen Abdoli, Thomas Guionnet, Mickael Raulet (ATEME), Jean Le Feuvre (Telecom Paris), Pierre-Loup Cabarat, Wassim Hamidouche (IETR)
[3] m54195, « Request for a Constrained Main 10 Profile in VVC Version 1 », W. Wan (Broadcom), R. Foray (Allegro DVT), D. LeGall, A. Wells (Ambarella), H. Edward, G. Sines (AMD), D. Singer, A. Tourapis (Apple), S. Pejhan, M.
Raulet (ATEME), P. Pahalawatta, E. Petajan (ATT Inc.), S. Davis (Charter Communications), D. Grois, Y. Syed (Comcast Cable), D. Nicholson (Ektacom), X. Ducloux, P. Haskell (Harmonic Inc.), J. Le Tanou (MediaKind), C. Hau
(NBCUniversal), A. Luthra (Picsel Labs), T. Suzuki (Sony), E. Chai (Ubilinx), J.-M. Thiesse (VITEC),
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ATEME © 1991-2021.Innovative AV1 and Film Grain Preservation
Source
What we encode
What we synthesize Decoder
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ATEME © 1991-2021.Towards a Better High Quality Of Experience
Higher Resolution Better Colors More Pictures Immersive Audio
+ + +
+10% +15% +10% +10%
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ATEME © 1991-2021.How 5G & Open Caching
Create More Opportunities
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ATEME © 1991-2019Market trend : 5G DL
Where will 5G Have the Biggest Impact ?
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ATEME © 1991-2021.How 5G Technologies Create More Business for ATEME
Higher Bandwidth Edge Computing Fixed-Mobile Convergence
End-User Benefits End-User Benefits End-User Benefits
Higher Video Quality Lower latency True multi-screen service
Personalized streaming
Will drive new investments in… Will drive new investments in… Will drive new investments in…
New codecs, 4K, HDR CDN, Ad replacement Full OTT Service (including for STB)
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ATEME © 1991-2021.Why Service Providers invest in an OpenCaching CDN
Without OpenCaching
With OpenCaching
Better Quality of Experience for Content Providers
Additional revenue for Service Providers
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ATEME © 1991-2021.Our Cloud Solutions
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ATEME © 1991-2019A micro-service architecture ? What is it ?
▪ Micro-services architecture is about breaking down a software system into stand-alone units
that can be deployed independently and communicate in a lightweight, language-independent
manner and together they serve a business purpose.
1 big unit – 1 purpose Multi units – 1 purpose Multi independant units – Multi purpose
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ATEME © 1991-2021.An Agile R&D Organization
Monolithic Architecture Micro-services Architecture
Appli1 Appli2
Appli1 Appli2
Dashboard units Engine units
▪ Efficient Dev and Tests
▪ Code reuse
▪ Ease people onboarding
▪ Motivates the spirit of creation
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ATEME © 1991-2021.Future-Proof Investment for our Customers
TITAN Application ONE Way to drive all our applications
Processing micro-services ONE Engine for all our applications
Business Supervision Expertise
Orchestration
SW Containers
OS, Virtual Machine
Reliability
Scalability
Elasticity ALL CLOUDS DESIGN
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ATEME © 1991-2021.Cloud Providers Certifications Benefit ATEME
Leverage the Sales and Marketing forces of Amazon, Microsoft and Google
Direct access to cloud experts and sandbox credits
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ATEME © 1991-2021.Working with Cloud Providers to Benefit our Customers
Day 1 Guarantee of a well designed solution
Day 2 Resilient and secure solution
Confidence in ATEME knowledge and expertise
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ATEME © 1991-2021.Our Go-to-Market
for Maximizing Revenues
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ATEME © 1991-2019End-to-End Video Delivery with Strategic Partners
SECURITY SERVICE PLATFORM ANALYTICS & PLAYER
Industry Standards
Interface
ENCODING DELIVERY
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ATEME © 1991-2021.Why Our Customers Love our Recurring Business Models
The Easy Old Days The Complex New Days
OR
Hybrid Multiple Multiple Screens
Processing Silos One network of Set Top Box + TVs Operations networks out of control
distribution
Industry’s habits ATEME’s Game Changer
By project approach for each product: RFI, RFP, Test, decision Multiple projects over several years → They trust us
CAPEX Only CAPEX, Pay-as-Grow, Subscription
Benefits for Customers:
• Lower engineering/procurement pains
• Future-proof solution
• Flexible business models matching hybrid evolutive operations
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ATEME © 1991-2021.How to Address the Market
Who Eyeballs
Global
OTT +30m
Platforms
Tier-1 5-30m
Leaders in G20*
Tier-2
Underdogs in G20*
1-5m
Leaders in G60*
Tier-3/Tier-4
Small-scale players in G20* 0-1m
Underdogs in G60*
Leaders in ROW
* https://en.wikipedia.org/wiki/G20
**https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)
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ATEME © 1991-2021.Going Green
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ATEME © 1991-2019Being in Divergence in Opinion is an Understatement
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ATEME © 1991-2021.ATEME Leading the Greening of our Industry
ATEME is Founder Member
of the ‘’Greening of Streaming’’ Alliance Promoting the changes ensuring
that Streaming becomes as
sustainable as we can make it
• Creating working groups for setting
Industry’s new standards
• Commissioning papers on the state of
the sector
• Measuring the gains in improvements
Other founder made by our members
members include:
By being a founder member, ATEME confirms its leadership position
influencing the sustainable future of the Streaming industry
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ATEME © 1991-2021.Our technologies enable Green Streaming
Encoding Technologies Delivery Technologies
• Expertise in codec development • Elastic CDN
• Microprocessor evolutions • Just In Time Packaging
• Accelerated distributed processing • CMAF
• Content-aware encoding • Embed Distributed Storage
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ATEME © 1991-2021.Thank You !
www.ateme.com
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