THE HOTTEST STORES in the World and Ireland right now - Retail Excellence
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Q2 2018 www.retailexcellence.ie THE HOTTEST STORES in the World and Ireland right now Retail Leader – Niall Anderton – Pages 26-29 The New & Impressive Shannon Duty Free – Pages 30-31 Next Gen 53 Degrees North – Pages 36-37
WELCOME I very much hope that you are trading well currently. While we hear a lot about the economy recovering, there are many parts of the Irish retail landscape which are not enjoying that same buoyancy. The migrate of consumer demand to international websites, and particularly non-EU sites which do not apply VAT and Customs Duty, is a significant issue. The formation by Retail Excellence of the first ever cross-party Oireachtas Committee for Retail is a very welcome development and one which will ensure that the voice of the Irish retail industry is heard. You will notice that we have changed the look and feel of Retail Times magazine. We want the magazine to better celebrate retailing excellence and in that regard this edition does just that. Our main feature looks at the best stores across the globe and closer to home. There is a great interview with Niall Anderton, Managing Director of Circle K and also informative profiles of the new Shannon Duty Free and the new 53 Degrees North store format. As you are all aware the Retail Excellence Retreat is fast approaching. I urge all members to attend this keynote event. It is the largest conference and expo in the Irish retail industry calendar and is simply not to be missed. The speaker line-up is sensational as is the expo and our novel food village. So please keep May 15th and 16th available and I look forward to seeing you all in Citywest. A recent big announcement by Retail Excellence was the launch of an innovative partnership with AIB Merchant Services. The partnership will involve Retail Excellence Members being offered the AIBMS solution as well as AIBMS becoming our Retail Excellence Awards title sponsor. This is a great partnership which will see the awards process being elevated to a new level as well as awards finalists and winners being celebrated in the media. I would like to thank David Fitzgerald and the whole AIBMS team for making this significant investment in Retail Excellence. I would urge all members to support AIBMS in return. As you are probably aware the Board of Retail Excellence has signed off on a restructuring of our group of companies. The restructuring plan has been devised by the founder and Chief Executive of Retail Excellence David Fitzsimons. On 1st July next David will be promoted to the position of Group Chief Executive. David will be responsible for overseeing and supporting the group of Retail Excellence companies. David is also very eager to launch a consulting division within Retail Excellence. Thus, I am pleased to confirm that a new consulting company has been born. Retail Excellence Insights will work with world leading retail consultants to best support Irish retailers on a one to one level. I am also very pleased to confirm that Lorraine Higgins has been promoted to the position of CEO Retail Excellence and will take up the role on 1st July next. Lorraine has left an incredibly positive mark on Retail Excellence since joining a year and a half ago. David, our Board and I are delighted that Lorraine has accepted this promotion which will have such a positive impact on our organisation. Best regards, JP Kennedy Managing Director, TileStyle Chairman, Retail Excellence BOARD JP Kennedy TileStyle, Paul Kealy Tony Kealys, Fergal Doyle Arboretum, Richard Wehrly Wehrly Brothers Jewellers, Oonagh O’Hagan Meaghers Pharmacy Group, Luke Moriarty, Moriarty SuperValu Group, David Myers Heatons, Michelle O’Gorman Kilkenny Group Jean McCabe Willow Boutiques, Darren Smyth Shannon Group, Michelle McBride Butlers Chocolates, Joe Barrett Applegreen, David Fitzsimons Retail Excellence, Lorraine Higgins Retail Excellence TRUSTEE Sharen McCabe McCabes Pharmacy Group, Kevin Jephson Ardkeen Quality Food Store, Keith Rogers Ecco Footwear Q2 2018 - RETAIL TIMES 3
news LORRAINE HIGGINS ANNOUNCED AS SECOND EVER CEO AT RETAIL EXCELLENCE Lorraine Higgins, Barrister and former Senator has been is the perfect candidate for the role and I look forward to announced as the new CEO of Retail Excellence supporting her in the comings months and years. Commenting commencing the role on 1st July. Commenting on her promotion Lorraine said: “I am immensely grateful to the on the development David Board and David Fitzsimons specifically for demonstrating such Fitzsimons, Founder and current faith in my abilities. I have enjoyed every minute of my work to CEO, said: “I am delighted that date with Retail Excellence. It is a very special organisation with Lorraine has accepted the great Members, Partners and colleagues.” David Fitzsimons will Board’s invitation to become now take up the position of Group Chief Executive. The new role our second ever CEO. Having will support the group of company CEOs. Retail Excellence also founded the not for profits plans to launch a consulting division under David’s leadership. company over twenty years Commenting on developments JP Kennedy, Chairman Retail ago I was very eager to Excellence said: “I am delighted for both David and Lorraine. hand what is a very special These changes will provide David with the time and resource to organisation to someone of lead the entire group of companies and launch a very exciting Lorraine’s immense consulting division. Having Lorraine as CEO of the Retail capability. Since joining Excellence company is a significant and very welcome Retail Excellence Lorraine development. Lorraine is a very capable person whose skills has been such a support. She perfectly marry with the needs of the organisation.” Lorraine Higgins announced as CEO Retail Excellence while David Fitzsimons promoted to Group Chief Executive position. Petmania Confirmed as Guinness World Record Holders! Petmania, a leading chain of pet stores, recently marked their tenth birthday by making the biggest cake for dogs, a record which previously stood at 68.45kg. The centre-piece to their tenth birthday celebrations, the cake was presented at a party in their flagship store in Kilkenny, where over two hundred dogs (and one cat!) came along to help the pet chain beat the world record. Their final cake weighed in at 91.8kg smashing the world record and throwing a good party in the process. Marketing Manager for Petmania, Emily Miller commented: “We knew that we had broken the record, but we have been waiting for official confirmation from Guinness World Records and it has just arrived. We are delighted to be able to add an Official World Record to our list of achievements and it’s a wonderful way to end our tenth birthday year”. Since they first opened their doors in 2007, Petmania has groomed over twenty thousand dogs, raised over ¤200,000 for local charities and can now add beating a Guinness World Record to their list of Petmania cooks up the largest cake for dogs in the world. accomplishments. 4 Q2 2018 - RETAIL TIMES
Retail Excellence and AIB Merchant Services Sign Three Year Partnership Retail industry representative body Retail Excellence and AIB Merchant Services have recently announced a new three-year partnership. The agreement will see AIBMS become the exclusive payments partner to Retail Excellence and its Members, while also being announced as the new title sponsor of the Retail Excellence Awards. The new partnership is the largest ever for Retail Excellence. Commenting on the partnership David Fitzsimons, Chief Executive, Retail Excellence said “We are delighted to partner with AIBMS. Having a national brand of AIBMS strength will allow us to reach out to more retailers in the industry, support more retailers to be the very best and celebrate our awards finalists and winners.” David Fitzgerald, Sales and Commercial Director AIBMS commented “AIBMS are proud of our new partnership with Retail Excellence and we look forward to combining our joint expertise in supporting the retail industry over the coming years. As your At the AIBMS Retail Excellence Awards launch were payments partner, we will help Retail Excellence Members David Fitzgerald, AIBMS, Kevin Moran, First Data, provide a superior technology and level of service your Lorraine Higgins and David Fitzsimons, Retail Excellence. customers expect.” Colourtrend Paint and Wallpaper Store, Dundalk wallpaper area. We developed new bespoke displays for our Launches New Trade Concept wallpaper offering to make choosing interiors a simple and enjoyable experience.” Colourtrend, a leading premium paint company, has recently launched a new trade concept in the Dundalk Paint and Wallpaper Store. The new concept is the first of a national rollout plan for all remaining five stores over the coming months. The new model store was created from a growing demand from paint professionals for a more comprehensive and innovative product offering, available under one roof. Additionally, and considering the recovering Irish economy, the professional painter is becoming a more prominent part of the paint purchasing journey for Colourtrend. When talking about the new store concept, Kevin Haughey, Head of Retail at Colourtrend said, “When we were developing the concept for the store, we wanted to retain our award-winning customer service experience as much as possible. To ensure we improved our offering to our key female consumer audience, we created a softer colour consultancy area, and updated and improved our The new and impressive Colourtrend concept store. Biggest Ever Retail Retreat The countdown has begun to the largest ever Retail Retreat on May 15th and 16th at Citywest Convention Centre. The event is expected to host over two thousand retailers, one hundred and fifty expo stands and some of the best retail industry speakers from around the world. Commenting on the news, Helen O’Dowd, Head of Events at Retail Excellence said: “We are really looking forward to what will be an incredible forty-eight hours. We have so many brilliant speakers lined up including world retail authority Bob Phibbs, Victoria’s Secret President Margaret McDonald, Leon Restaurant Founder Henry Dimbleby, Economist David McWilliams, rugby legend Paul O’Connell, Paul Foley ex. Aldi CEO and so many more inspiring contributors.” The event will be the biggest ever with a purpose-built food village and a large expo with the latest in retail innovation, technology and supply. To book your place go to http://www.retailexcellenceretreat.com/. Ireland’s largest Retail Industry conference scheduled for May 15th and 16th at
Launch of Me2You Christmas Club Poundland’s X-rated Elf Christmas campaign which cost ¤30 is reputed to have achieved tens of millions of pounds worth of social media coverage Aldi Ireland is to ban the sale of high-caffeine drinks to under 16s Me2You innovative recognition and rewards software tool. Joules report strong Christmas sales with revenue Since it’s launch in 2017 the Me2You Recognition & Reward growth of 19.2% for the seven weeks to January 7th Manager is delivering rewards and enhancing staff recognition for blue chip multi-national companies and top Irish retailers. In Next has partnered with car retailer Rockar to turn response to demand the company has launched the Me2You excess space in its larger stores into car showrooms Christmas Club. Post-Christmas debt is a major burden for many employees and a Christmas Club allows staff to set aside money Aldi UK and Ireland sales hit the £10billion mark in 2017. every payday. This takes the worry out of finding the extra The company reported a 15% increase in UK December money needed at Christmas and ends credit card debt in sales against December 2016 January. Employees get an individual online account to track their own Christmas Club balance and can redeem their funds Selfridges reported a solid festive trading period with at any stage throughout the year, to help with “Rainy Days”. As revenues up 10% for the twenty-four days to Christmas an employer the system lets you offer your team a simple, hassle-free way to help staff manage their finances when they Sainsbury’s has bought its long-term loyalty partner most need it. To start helping your staff contact Me2You today Nectar for a reputed £60million at 01-5542000. Liberty Enjoys Building-wide Revamp Liberty, the iconic West End London department store, has recently emerged from a building-wide makeover reinstating the store as one of the most iconic in the world. The makeover includes the installation of an artisan food department supported by British micro-producers, a new contemporary womenswear department and an extended restaurant on the second floor. To attract shoppers to the upper floors the store has installed destination home and gift departments on the third and fourth floors. Liberty reconfirms its destination status >>> Q2 2018 - RETAIL TIMES 7
Retail Excellence to Host the Global Retail Council Meeting Retail Excellence, Ireland’s largest retail and suppliers to the industry. Commenting on the news David representative body, has recently confirmed that Fitzsimons said “This is a tremendous achievement for the Irish they won the bid to host delegates from thirty retail industry and our nation. To host so many influential retail countries across six continents at the mid-year executives from around the world and profile some of the best meeting of the Global Retail Council. Retail retailing standards we deliver in Ireland is a significant Excellence competed against Canada and opportunity and achievement. It is uplifting that Ireland has Australia and were successful in their been selected to host the mid-year meeting.” National Retail endeavours to host this prestigious Federation (NRF) President and CEO Matthew Shay said “I am meeting of international executives. The delighted that Ireland has been selected to host this important Council will be hosted at the Annual meeting. Having attended the annual Retail Excellence Retail Retreat where two thousand conference last year, I am deeply aware of Ireland’s thriving retailers will congregate to learn from, retail environment and I look forward to returning with and be inspired by, world class speakers colleagues from around the globe.” Representatives from over thirty countries will be at the Retail Retreat including National Retail Federation (NRF) President and CEO Matthew Shay. Mango Launches Digital Fitting Rooms driven change at every level of the business. Blaine Callard, CEO Harvey Norman Ireland, said “At the heart of any change in a Mango has partnered with company’s culture is the idea that businesses need to listen to Vodafone to roll out new digital the great people who work in their companies. We’ve done a fitting rooms, which will feature lot of listening, and then made changes accordingly. The people smart mirrors allowing shoppers who work in a company almost always know how to make it to scan clothes tags and contact better.” store staff to request different sizes and colours of items. The mirror will also recommend Dynamic Irish Retail Couple Move Stateside additional clothes to complete outfits. The retailer aims to extend the fitting rooms to its top flagships across several countries in a bid to merge customers’ online and offline experiences. Mango chief client officer Bringing fashion online instore. Guillermo Corominas said: “This is a really exciting project for Mango. We see the future of retailing as a blend of the online and the offline. These new fitting rooms are another step in the digital transformation of our stores to create a whole new experience for our customers.” Harvey Norman Ireland Named One of the Niall and Gillian to sprinkle their Tiger magic in the US. Best Places to Work The Irish couple behind the successful Tiger Stores Ireland have Harvey Norman Ireland was upped sticks to run the US Tiger operation. Niall Stringer and recently named one of the best Gillian Maxwell, who accidentally came across the Tiger concept places to work at the sixteenth when in London and needed to buy an umbrella, have been Annual Best Workplaces in Ireland poached by the Danish parent to oversee the growth of the Awards ceremony. This is the first brand in the US. Commenting on the news Gillian Maxwell said: year the retailer has been named “We feel we have grown the Irish business to a point where we as a top Irish workplace. Since its have a really strong team here. There are probably at least four return to profit in 2016, Harvey or five more stores we could open in Ireland. The team are ready Norman Ireland has been on a to fly on their own without myself and Niall here all the time, journey to become an Irish and we were looking for the next venture for ourselves.” The preferred employer and Great Impressive award for couple successfully grew the Irish operation and delivered a Place to Work, a pursuit which has Harvey Norman Ireland. very profitable twenty-eight store footprint. Q2 2018 - RETAIL TIMES 9
House of Fraser Seeks Rent Reductions From Landlords Department store chain House of Fraser recently wrote to a number of their landlords seeking rent reductions. The retailer, owned by Chinese company Sanpower, confirmed the request with a spokesperson commenting: “We can confirm we have contacted some of our landlords asking for their support as we drive forward with our transformation programme”. The retailer is reported to be in the midst of a transformation plan in an effort to become more experiential and add in a better selection of fashion brands. Transformation at House of Fraser. Cross-Party Oireachtas Group for Retail group is to ensure future policies and budgets are framed with retail focused solutions, so the industry is better supported Launched given its significance.” PMI Announces Launch of OTC Pharmacy Panel Pharma Medicines Insights (PMI) has announced the creation of a panel of pharmacies who will share their over the counter (OTC) medicines sales data. The launch of this panel will enable pharmacies to not only generate income from participation but most importantly, to compare their outlet’s performance with a national cohort of pharmacies and better understand how they can grow the OTC category. Comparison is achieved via the delivery of a quarterly benchmarking report to each panel Members of the cross-party Oireachtas Group member detailing OTC sales by product and brand. Its primary chaired by Fianna Fáil TD Dara Calleary. function is to help drive OTC sales by highlight practices applied by the upper quartile performing stores. The data will be the Retail Excellence recently launched a Cross Party Oireachtas first-time consumption data and habits regarding OTC Group for retail in Leinster House. The all-party group is chaired medicines will be available in Ireland. The prior established Rx by Fianna Fáil TD Dara Calleary and is comprised of members prescription-based initiative enables pharmacists to better from the main political parties and from both Houses of the support their patients in the area of adherence and Oireachtas. The core objective of the group is to ensure that the medicines compliance in general. PMI helps to significance of the retail industry is asserted, and that future reaffirm the pharmacy as being at the centre budgets are framed with retail interests in mind to help protect of individual patient’s community care. and strengthen the largest private industry employer in Ireland Recently appointed PMI CEO John Canacott which contributes ¤7 billion per annum to the Exchequer. said “These are two long term and much Deputy CEO of Retail Excellence, Lorraine Higgins said “Retail demanded initiatives. The OTC project will is a limb of the economy which fails to get the recognition it really help to drive sales improvement, deserves despite the pivotal role it plays in every village, town whilst the prescription-based initiative and city in Ireland in keeping 282,000 people employed and benefits both the pharmacy and the keeping town centres vibrant. All of which is being threatened patient.” For further information by cheap imports from outside the EU with VAT and duties not contact John on 086 2412162. being applied to prices, increasing cross-border spend, increasing business costs along with a plethora of other issues PMI CEO to oversee the launch of a new OTC panel in Irish pharmacy. which need to be urgently addressed. The intention of this Peter Kelly Heads Up New Retail Division at Eden Recruitment Eden Recruitment has recently welcomed Peter moment, and presents lots of opportunity” said Ken Lee, Managing Kelly to the team to head up its new retail division. Director, Eden Recruitment. “The decision to set up a dedicated Peter joins from a leading recruitment firm in division to serve the needs of our retail clients reflects this. Peter’s Dublin, where he managed their retail recruitment experience, connections and in-depth knowledge of the sector puts arm. Peter has over fifteen years’ experience in the us in a really strong position to make further inroads in this market.” grocery, non-food and FMCG retail sector, much of Eden Recruitment has been growing career opportunities across all it at a senior level, working with some of the sectors of Irish industry for over twenty years, serving both large country’s largest retail franchise brands. “Across grocery, fashion multi-national corporations and blue chip indigenous companies and beyond, retail is an extremely buoyant and exciting area at the with their recruitment requirements. 10 Q2 2018 - RETAIL TIMES
The Olive Group Launches Online GDPR employers and employees. In addition to matching employer needs with suitable candidates Focus Ireland also provides Course basic training and help individuals prepare CVs and prepare for interviews. Working as a network connection for young job seekers, providing introductions and opening doors for people to make it a little bit easier to get into a job. Employment Focus gives employers the chance to make a real and lasting difference to the lives of the people who are candidates in this programme. For details please contact Focus Ireland on Email: employmentfocus@focusireland.ie or Tel: 01 878 6514. StudioForty9 Becomes Member of the Deloitte Technology Fast 50 GDPR training solution launched. StudioForty9 was recently selected to become a The Olive Group incorporating Olive Media, HiUp and member of the Deloitte gdprcourse.com are regulatory training specialists and have Technology Fast 50, which recently launched gdprcourse.com which provides an ranks Ireland’s fastest interactive and low cost GDPR training solution for retailers. As growing technology the newest Corporate Partner to Retail Excellence, Members can companies. Over 500 avail of the course at a discounted rate of ¤30 per user, in order people and nominees to help them best prepare for the GDPR deadline. The training attended an event held at programme will build staff awareness which is a crucial first step the Burlington Hotel, in becoming fully GDPR compliant. The Olive Group looks Dublin to unveil the Fast 50 forward to working with Retail Excellence Members over the companies. Commenting coming year. To book your place go to Ger Keohane and Kevin McCarthy on the news, Kevin www.gdprcourse.com/retail. both of StudioForty9 McCarthy of StudyForty9 with their Fast 50 Award. said: “We would like to give a massive thank you to Deloitte for hosting a fantastic event and our growing customer International Plaudits for Stocktaking.ie base for partnering with StudyForty9. We would also like to congratulate our friends at Wolfgang Digital and Teamwork on also being selected in the Deloitte Fast 50." Adrian Crean appointed by Applegreen PLC to the position of Chief Brand and Strategy Officer Applegreen recently recruited Adrian Crean to the position of Chief Brand and Strategy Officer. In his role Adrian is taking on strategic responsibility for the development of the Applegreen brands and its partner food and fuel brands globally. Pictured with the award are Brian Murray, ISO Consultant, Alex Established in Ireland in 1992, Applegreen PLC has a major fuel, O'Brien, Operations Manager, Patrick McDermott, Managing food and convenience retail presence in Ireland as well as a Director Stocktaking.ie and Declan O'Connor of BQAI. growing presence in the United Kingdom and in the USA. The group offers a distinctive convenience Galway based firm Stocktaking.ie has become the first retail offering in the forecourt space as well as stocktaking company in Ireland to achieve the internationally a number of strategic partnerships with recognised International Standards Organisation (ISO) international food brands including Burger 9001:2015 quality management system certification. Established King, Subway, Costa Coffee, Greggs, Lavazza, in 2004, Stocktaking.ie employs eleven full-time staff and eighty Chopstix, Freshii and 7-Eleven in the US as part-time staff across Ireland. Stocktaking.ie's Managing well as its own food offer through the Director, Patrick McDermott commented "Independent Bakewell café brand. Adrian has joined certification to internationally accepted quality management Applegreen PLC from McDonald’s systems standard will be adopted by more Irish companies as a Restaurants where he spent the last 6 years way of demonstrating their ability to deliver a measurably leading the transformation of the McDonald’s higher quality and more defensible work product to clients." brand and business in Ireland as Managing Director during which time they were recipients of Retail Excellence’s Company of the Year Focus Ireland Launches Employment Focus and Employer of the Year Awards as well as having winners and finalists in Employment Focus is a free recruitment service, matching 18– the Manager of the Year, Rising Star 25-year old’s with suitable employment opportunities. The and Store of the Year categories. Focus Ireland service saves employers valuable recruitment time and conduct the initial screening, training and induction for potential employees and also offer ongoing support to Adrian Crean joins the Applegreen team. THE NUMBERS: 2 The billions of pounds sterling The Range is reputed to be worth as it considers floatation 1,500 The number of store management roles being axed by Morrisons UK 90 The millions of euro like for like growth in the Irish grocery market last Christmas 33 The like for like sales growth reported by Mountain Warehouse for the final six weeks of 2017 225 The millions of euros reported to have been paid by Nomad Foods to acquire Green Isle Foods 40 The number of Homebase stores which could be closed by new owners Wesfarmers 2 The percentage discount Arcadia boss Ian Grabiner is asking all suppliers to absorb 250 The millions of pounds sterling Waterstones is reputed to be worth as its owners consider a sale Q2 2018 - RETAIL TIMES 11
Matthew Brown, Retail Futurist from Echochamber, travels the world with his camera, seeking out amazing new stores and emerging retail trends. Here he presents his Top 10 favourite global stores, as well as 10 stores that represent the best of Irish retail… THE HOTTEST STORES in the World and Ireland right now 12 Q2 2018 - RETAIL TIMES
Amongst gloomy predictions of a global retail apocalypse and the seemingly unstoppable rise of Amazon, it is easy to forget just how much innovative retail is out there. 2017 was a vintage year for amazing new stores and 2018 is already shaping up for even more inspiring spaces. Irish retail too is in rude health, with world class stores in every sector and independent retail very well represented. Life Style Sports’ new Cork flagship makes it into the global top 10, but there are a host of other Irish stores that are truly world class… Top 10 Global Stores 2018 Galeria Melissa New York 10 Brazilian plastic shoe brand Melissa, has a gorgeous new Galeria Melissa in SoHo, New York, with a simply stunning use of digital. The entire shop window is a walk in digital tunnel, with giant wall LED screens and mirrored floor and ceilings. This creates an immersive welcome and the most striking shopfront on the street. Melissa’s omnichannel approach treats its three flagships (New York, London & Sao Paulo) as unique artistic showrooms for the brand, with constantly changing exhibitions that feature the latest designer collaborations. Galeria Melissa is a sophisticated, dynamic ‘retail meets art’ experience. Metal Rainbow, Suzhou, China 9 Whilst Amazon Books is busy rolling out across the USA, over in China, the traditional bookstore is getting a magical makeover. Zhongshu Books is a new retail brand, which launched in 2013 and now has eight stores around China. Every store has a unique and striking conceptual design, with an intellectual grounding that reflects a real reverence for literature and Chinese culture. ‘Metal Rainbow’, their latest store, designed by Wutopia Lab, is divided into four poetically named zones, which feature new arrivals, recommendations, reading and event spaces for kids and adults, as well as a cafe. The zones flow through the colourful arches of this glorious ‘metal rainbow’. A triumph of design that sees the bookstore as a colourful, conceptual world of symbolism, and a place to be. Arket by H&M, London 8 H&M are true innovators. As a mass market retailer, they want to be all things to all people, but they know that they can’t do it under one roof. Their solution is to develop a stable of brands, each with a unique personality. This is known as ‘elastic branding’. Arket is H&M’s latest brand. Meaning ‘sheet of paper’ in Swedish, Arket is a stylish modern-day market, for men, women, children and the home, as well as having a Scandi food veggie cafe. Arket first opened on London’s Regent Street, cementing its reputation as a hub for global innovation. The London launch is followed by stores in Copenhagen, Brussels, Munich and London’s Covent Garden. Arket.com trades online in 18 European countries. The brand is characterised by superb symmetrical merchandising and great cameo storytelling displays. Gorgeous. Q2 2018 - RETAIL TIMES 13
St Ives Pop Up Mixing Bar, New York 7 With the decline of traditional advertising and the rise of retail own labels, traditional household brands are finding new ways to stay relevant. FMCG companies such as Unilever are now turning to retail experiences as a way of building brand love. The St Ives’ Mixing Bar pop up in SoHo created a new and personal way for customers to experience the brand. Following the success of Unilever’s Magnum Pleasure store concept, the St Ives Mixing Bar took the same approach to deconstructing and personalising product in a theatrical and instagrammable way. Customers could create their own unique St. Ives face scrubs and body lotions, with help from a trained mixologist. Life Style Sports, Cork 6 Life Style Sports’ high-tech new flagship in the Irish city of Cork, proves that retail trends are truly global and that world class innovation can be found outside the big, obvious capital cities. Their stunning new flagship is packed with digital innovation, omnichannel features and personalisation services, within a space that easily rivals the new Nike and Adidas flagship stores in New York. Designed by 21 Spaces, the 20,000 sq.ft. store has an augmented reality boot room, where you can test your goal scoring skills against a digital keeper. There’s personal running gait analysis on a treadmill, and instore customisation of boots, jerseys and balls. Their approach to omnichannel is super solid, with iPad enabled sales staff for mobile payment and stylish browse and order points throughout the store. FEED Café, New York 5 FEED is a philanthropic lifestyle brand, which uses customer purchases to help fight global childhood hunger and poverty. It was founded in 2007 by Lauren Bush Lauren, granddaughter of George W Bush and daughter in law of Ralph Lauren. After ten years online, the FEED Café is their first ever retail site; a charming social space that sells their own ethical range, along with ‘FEED finds’, a curated selection of other socially conscious brands. Every purchase is labeled according to how much good it will do and the meals it will buy. They have already managed more than 100 million meals to date. Located in the historic, former industrial area of Brooklyn known as DUMBO (Down Under the Manhattan Bridge Overpass), this small neighbourhood is a cool new retail ecosystem with fantastic views across to Manhattan. Hyundai Card Cooking Library, Seoul 4 Hyundai Card is Korea’s largest credit card company. Its innovative approach to marketing includes four ‘libraries’; unique permanent flagship spaces themed around music, design, travel and food. Each Library is designed as an ‘analogue antidote to the fast pace of city life in a digital age’. The Cooking Library is the last in the series; a five floor culinary experience which runs food events, topped with a rooftop greenhouse restaurant. Designed by Blacksheep, the concept is a European factory, translated into a food laboratory in the heart of Seoul. The ground floor is home to a deli, shop, bakery and café, all open to HC card members and the general public. Other floors include a vast collection of food books and ingredients, event spaces and a dedicated restaurant for card members. Super cool. 14 Q2 2018 - RETAIL TIMES
Starbucks Reserve Roastery, Shanghai 3 The first, amazing Reserve Roastery opened in Seattle back in 2014. Now Starbucks has opened a second version; a 30,000 sq ft behemoth in Shanghai; the largest Starbucks in the world. This unique space is truly the ‘Willy Wonka of Coffee’, where beans are roasted instore in a ballet of food theatre. A third roastery opens later this year in New York’s Meatpacking District. The Shanghai Roastery is filled with unique design touches and is the first store to offer augmented reality experiences developed with Alibaba. The store also features a gorgeous Teavana, as well as a Princi bakery, the artisan brand from Milan. The rolling out of different Starbucks Reserve experiences demonstrates the brand’s commitment to building immersive and exciting mass premium spaces. This is the future of retail. Trunk Club Mansion, New York 2 Trunk Club is a revolutionary omnichannel fashion disruptor, which makes shopping for clothes a luxurious and personal experience. Customers sign up online and receive a personalised ‘trunk’ selected by an expert stylist. Pay for the clothes you want and send the rest back, for free. Acquired by Nordstrom in 2014 for $350 million, Trunk Club also has eight unique ‘clubhouses’, where you meet your stylist, get measured and buy clothes, all with free beer thrown in! This is the template for Nordstrom’s new Local format in LA; a small format department store with no inventory but a host of added value services. Trunk Club New York takes an entire wing of the old Villard Mansion. Each of the 11 giant fitting rooms is designed by a different brand and there is no product on display. Instead, outfits are chosen by the stylist and brought in on a trolley specially for you. The Kitchens, 1 Gold Coast The Kitchens is an innovative ‘City of Food’; a hybrid foodcourt, retail market, factory and event space, which anchors QIC’s Robina Town Centre Mall on Queensland’s Gold Coast. Designed by Landini Associates, The Kitchens is clear proof that hospitality is now the vital ingredient in making retail a destination experience. The concept is a true town centre for the local community, creating an immersive space to connect and commune around culinary experiences. A sweeping combination of food court, marketplace and factory, set beneath a single vast undulating roof, The Kitchens gathers together two storeys of microbreweries, chocolatiers, delicatessens, bakeries, butchers, spice specialists and more. There’s cookery schools, a gym and restaurants galore. Q2 2018 - RETAIL TIMES 15
10 Irish Stores you Have Something fantastic is happening in Irish retail. And it has exciting global implications. The retail scene in Ireland is seriously world class, and innovation is being driven almost exclusively by home grown businesses. Even global brands have a unique local execution. The Retail Excellence awards of 2017 clearly demonstrated the superb standard of Irish retail across all sectors; from Food to Pharmacy, Sport to Home. What is so heartening is that so many Irish retailers are delivering world class experiences in design, innovation, service and hospitality. If you want to see for yourself, here are 10 stores you have to visit…. Harvey Norman, Tallaght, Dublin the store is full of helpful handwritten suggestions and curated point of sale. This is a brand bursting with things to Harvey Norman cut the ribbon on their Irish Flagship store say, all with a charming tone of voice. in Tallaght, Dublin in July 2017. The Bambino’s, Ennis store boasts over 60,000 sq ft of state of the art Appliances, Technology and Interiors. Harvey The charming Bambino's Childrenswear in Ennis is a Norman revamped the derelict fantastic example of independent retail creativity. The store Airton Road Retail Park and was bespoke built by a local invested in the creation of a world class Flagship store. carpenter and features a children's playhouse and a chill out area for The ultra-stylish interiors showroom is a trend setting fathers. inspirational space of light and colour. The appliances and technology areas are engaging, immersive and beautiful; Merchandising is playful, with lovely with regular cooking demonstrations in two fully functioning cameo displays and props and the kitchens, Ireland’s first Computer Gaming Hub and Fujifilm’s brand uses point of sale with a lovely tone of voice. amazing Wonder Photo Shop. Every detail of the Harvey Fabiani, Longford Norman Flagship store has been meticulously designed and crafted by the Irish Harvey Norman team based in Dublin. The wonderful Fabiani in Longford is owned and run by Mellerick’s Pharmacy, Fermoy Louise Brennan, who also works full time as a teacher! Fabiani is a shoe Mellerick’s is perfect proof that small, independent shop that has transformed into a businesses can be world class. Their store in Fermoy lifestyle store with coffee shop, certainly rates as one of the very beauty pod and yoga classes every best pharmacies anywhere in the week. world. The traditional shopfront has been updated with cool new From the charming traditional branding and all the communication is stylish and shopfront, painted a vibrant sophisticated. Making the store a local coffee and yoga hub contemporary purple and dressed for the community turns Fabiani into a place to be, rather with flower boxes and planters, to the click and collect car than just a place to buy. Fabulous entrepreneurship. park with ‘honk your horn for service’ this is a brand that is Willow, Ennis boldly 21st Century, but also proudly grounded in its history and local community. The gorgeous Willow in Ennis has Proscecco on tap in the The interior reveals a gorgeous original wooden ceiling fitting rooms as just one of the whose quatrefoil engravings have become the brand logo. innovations in store. The store is cleverly zoned into three main areas, which Rarely will you find a single store so transform the space from traditional, clinical looking bursting with creativity; from pharmacy into a much more inspirational offer; ‘Look gorgeous seasonal window Better’, for beauty and cosmetics provides the welcome, displays, to artistic cameo whilst ‘Feel Better’, for wellness, is a green oasis. ‘Get Better’, merchandising and communication with a wonderful tone the dispensing area also features pampering treatment of voice. rooms. This store is simply world class and would sit happily Merchandising is creative, with artistic window displays, and amongst the boutiques of Paris, London or New York. 16 Q2 2018 - RETAIL TIMES
to Visit.... Garvey’s SuperValu, Tralee Two brightly painted vintage tractors sit outside the Garvey’s SuperValu is the first entrance, whilst a steel grain silo supermarket to win the Retail anchors the interior. The space is a Excellence Store of the Year and it journey of discovery where product is richly deserved. is merchandised like works of art. Garvey’s have implemented the Food is at the heart of the store and superb new store design developed at the Fork Café, customers can sit by Musgrave for the whole SuperValu chain and designed in the kitchen garden where they grow the ingredients that by London creative agency Household. they use to cook in the cafe. But they have taken the template and transformed it into an This is true destination retail and a world class store. oasis of fresh and local produce, bursting with passion, Dollard & Co, Dublin expertise and creativity. The staff are simply amazing; Denise from HR also does all the instore signage; painted as works of art on blackboards with helpful explanations Dublin has a gorgeous new gourmet foodhall that rivals the and gorgeous illustrations. most stylish food halls around the world. Merchandising is a master class of creativity, colour and abundance. No area is neglected, and all the staff are Set on the ground floor of the experts in their own field. Their faces even feature on the fabulous and historic Dollard instore graphics in each department. Printing House, the oldest steel framed structure in Ireland, the Garvey’s serves as an object lesson in how allowing local building has been lovingly restored by the team at Press Up operators the freedom to innovate within a consistent brand Entertainment, the group behind a host of Dublin’s coolest structure can result in unique world class results. hotels and restaurants. Arboretum, Carlow Dollard & Co features a specialist butcher where they dry Arboretum Home and Garden Heaven is Ireland’s leading age tomahawk steaks behind the counter, as well as a pizza garden center which earned the title of Bord Bia’s first ever counter, which offers window service to the street up to Five Star Garden Centre and 4am. recently won the coveted title of Retail Excellence Garden Centre of The Grill is the dining centerpiece, seating 40 people at the the Year 2017 and Company of the centre of the store. The branding and design is ultra cool and Year 2016. stylish and makes a fabulous addition to the area. Life Style Sports, Cork Based on a ten-acre site, Arboretum provides the complete lifestyle experience with an award winning café, home furnishing & giftware offering, Life Style Sports’ Cork flagship fashion outlet, Kitchen store and pet zone entwined with a easily rivals the new Adidas and qualified team of plant experts all under the one roof. Nike Flagships in New York, with striking interior design that There are some superb design touches across this large showcases brands to their best retail footprint. If you haven’t been, you must go. advantage. Avoca, Dunboyne They have embraced technological innovation with instore Avoca’s new store in Dunboyne combines a garden centre, personalization, mobile payment and interactive augmented home and fashion store and food hall into one stunning reality, and a playful approach to omnichannel ordering and lifestyle space, bursting with creativity. click & collect. IN CONCLUSION The clearest message that comes out of this list is that the benchmark in Irish retail is now the whole world. Irish retailers have no excuse not to innovate since the competition on the doorstep is world class. Q2 2018 - RETAIL TIMES 17
Retail Excellence and AIBMS Announce Partnership At the launch of the AIBMS Retail Excellence partnership announcement were Lorraine Higgins, Retail Excellence, Kevin Moran, First Data, David Fitzgerald, AIBMS and David Fitzsimons, Retail Excellence. Retail industry representative body Retail Excellence and AIB Merchant Services have recently announced a new three-year partnership. The agreement will see AIBMS become the exclusive payments partner to Retail Excellence and its members, culminating in the title sponsor of the Retail Excellence Awards to be held in November 2018. The new partnership is the largest ever for Retail Excellence. The partnership will entail a significant investment in the Retail Executive, Retail Excellence said “We are delighted to partner Excellence Awards programme including a media advertising with AIBMS. Having a national brand of AIBMS’s strength will campaign to celebrate finalists and award winners and a allow us to reach out to more retailers in the industry, support national roadshow in partnership with EchoChamber to guide more retailers to be the very best and celebrate our awards retailers as to how to be the very best they can. finalists and winners. We look forward to bringing the innovative payments solutions AIBMS have to our extensive membership.” AIBMS is a joint venture between Allied Irish Banks, plc., the market leader in financial services in the Republic of Ireland and First Data, who have global electronic payments expertise David Fitzgerald, Sales and Commercial Director AIBMS spanning over 30 years. AIBMS is one of Ireland’s largest comments “AIBMS are proud of our new partnership with Retail providers of payment solutions, with extensive operations in Excellence and we look forward to combining our joint Ireland and Britain, and with card processing capabilities expertise in supporting the retail sector over the coming years. throughout continental Europe As your payments partner, we will help Retail Excellence members provide the superior technology and level of service AIBMS process circa 70 Million transactions annually in the retail your customers expect. We offer a diverse range of award sector. In a rapidly transforming industry, AIBMS reputation is winning solutions which will help support and grow your built on market insight, continuous innovation, superior business.” customer service and delivering tangible customer value. AIBMS have developed mutually rewarding relationships with For details on how AIB Merchant Services can support your customers and partners alike and their culture is characterised business don’t hesitate to contact Mark Patterson Head of by personal accountability, integrity and a collective drive to Field Sales Ireland at: achieve common goals. Mark.Patterson@aibms.com Commenting on the partnership David Fitzsimons, Chief 086-1893681 Q2 2018 - RETAIL TIMES 19
eCommerce UPDATE Retail Excellence eCommerce Committee to reduce the cost of VAT compliance for small Retail Excellence is delighted to announce the new businesses. It proposes to extend VAT exemption to appointment of Kieran O’Brien (Compu b) as cover small businesses established in another Member Chairperson of the eCommerce Committee for 2018 who State (which will benefit from VAT exemptions where takes up the reins from Paul Kealy, Tony Kealys. Paul must they do business), and it simplifies VAT obligations both be recognised for the outstanding contribution he made for exempt and non-exempt small businesses. to the Committee and the pivotal role he played on it during 2017. We are also very pleased that Paul O’Hea Geo-Blocking (Inish Pharmacy) has also agreed to join the Committee The European Parliament has voted to end Geo-Blocking and will compliment all the other ECommerce experts of consumers in Europe. This is a significant step forward who make up its membership. The group has many in achieving an EU Digital Single Market and will deliver exciting plans in-store for the year ahead. Having already concrete benefits to citizens and businesses. With over completed the Member GDRP Briefing and Facebook / ¤600 billion expected to be spent online across the EU Twitter workshops, the Committee looks forward to marketplace for 2018 this opens up huge opportunities supporting the Members throughout the remainder of for Irish retailers throughout the Eurozone. Effectively, the year. For more information on our eCommerce what the changes will mean is that the new rules will ban supports please contact the Geo-Blocking of buyers browsing websites in another david.campbell@retailexcellence.ie EU country, so as to enable them to choose from which website they buy goods or services, without being Ecommerce Europe Latest News blocked or automatically re-routed to another website Ecommerce Europe recently met with all National due to their nationality, place of residence or even their Associations during the first Working Committee temporary location. The new rules define three specific meetings of 2018. During these meetings, the Brussels situations where no justification and no objective criteria team updated Members on e-Regulations, e-Payments, are acceptable to treat in a different way customers from e-Logistics and European Trustmark related topics, such different EU Member States: as Platforms-to-Business (P2B) trading practices, data protection, privacy, taxation, consumer policies and • The sale of goods without physical delivery - The PSD2. Retail Excellence will continue to support our Commission states that the Regulation does not impose Members and work with ECommerce Europe to lobby an obligation on merchants to deliver all over the EU. the European Parliament and Commission to ensure However, if a consumer is willing to “shop like a local” - policies and decisions are made with Irish retailer’s meaning to go to the country of the trader then the interests considered. consumer cannot be discriminated because of their location by the merchant. The consumer will have to VAT arrange the delivery (or pick-up) by themselves, or The European Commission has published two new directly collect the good at the trader's premises. This proposals on VAT rates and VAT schemes for small means, again, that there is NO obligation imposed on businesses. The first proposal aims to introduce more merchants to deliver all over the EU. Example: A Belgian flexibility for Member States to change the VAT rates customer wishes to buy a refrigerator and finds the best they apply to different product. While current VAT rules deal on a German website. The customer will be entitled allow for two distinct categories of products to benefit to order the product and collect it at the trader's from reduced VAT rates of as low as 5% in each country, premises or organize delivery to their the new 14 harmonized and flexible rules proposed will home. enable all Member States, in addition to the two reduced rates of a minimum of 5% and one 0% rate, to apply a third reduced rate of between 0% and 5%. The second proposal aims at simplifying rules 20 Q2 2018 - RETAIL TIMES
• The sale of electronically supplied services - Example: A Bulgarian consumer wishes to buy hosting services for his website from a Spanish company. They will now have access to the service, can register and buy this service without having to pay additional fees compared to a Spanish consumer. • The sale of services provided in a specific physical location - Example: An Italian family can buy a trip directly to an amusement park in France without being redirected to an Italian website. Logistics Double-digit growth in cross-border commercial items Regulations come into force in the EU on May 25th 2018 (small packets and parcels) faces postal administrations, and they impose stricter requirements on all business CEP (Courier, Express and Parcel) service providers and activities involving data. As a Member of Ecommerce than ¾ of all commercial items weigh less than 2 kg and customs authorities with enormous challenges. More Europe, Retail Excellence is lobbying hard to ensure the impact on retail will be lessened and to that end is also are valued at under ¤150. On average, Western and working with the NRF (USA) and Eurocommerce to Central European states are having to process more than ensure that Data Protection Authorities do no target 100,000 cross-border low value commercial items every retailers as the low hanging fruit. That said, it is critical day. Items sent from countries in the Far East are a efforts are made by you to comply. For further advice particular challenge: in many cases the items lack a please contact david.campbell@retailexcellence.ie. verifiable sender’s declaration, correct details of the value, description of content, or correct VAT registration For all queries eCommerce related, please contact based on a correct identification number. It is usually Retail Excellence eCommerce Manager, David impossible to ensure that the lawful VAT is paid in the Campbell – david.campbell@retailexcellence.ie country of the recipient. EU finance ministers agreed to phase out the privileged position of the National postal administrations and the existing tax exemption limit for cross-border commercial items (mostly ¤22) by the end of 2020. At the same time, the introduction of electronic advanced data systems will be compulsory. Ecommerce portals and platforms will be required to transmit all the key data necessary to uniquely identify each individual commercial item, its content, value, recipients and import turnover tax identification number in a standardized format, in digital form, directly to the customs and tax authorities. GDPR The GDPR is the latest development in the current EU agenda to safeguard its citizens and their private information. The GDPR introduces new rights for individuals and the changes require a review of your current approach to data and an assessment of the impact to your business and customers. Q2 2018 - RETAIL TIMES 21
I L LI G H TI N RETA Retail Exce Centre in E e lo pme llence wa in n d ts h ove n s rec in retail lig e ntl . Here Ger y hting. invited by P Keyes, Mark roLight De e ti n g Ma n si a g g n & T e chnology to er, Pro-Lig visit ht Design & th Te e c v h e n ry o lo impressive gy investig Philips LAC ates recen The right lighting impacts on the customers shopping experience t dev and the retailer’s bottom line in multiple ways: Retailers need to connect and inspire and create welcoming community spaces, environments and experiences where • Attracting and retaining customers in your store customers enjoy spending time while buying. It is essential to create • Creating a relaxing warm ambience and comfort that affects the perfect shopping experience for your customers, while raising shoppers mood, behaviour and purchasing patterns brand awareness and driving sales. • Communicating quality, value and hygiene • Enhancing product appearance and highlighting and Design and presentation play a very significant role in retail and showcasing products at their very best none more so than retail lighting as it can literally transform the • The right lighting recipe can optimise presentation, quality and customers shopping experience. Today the very latest lighting freshness e.g. fish, meat, cheese and deli counters technology enables retailers to create perfect lighting effects for • Premium white lighting can showcase colours and garments at any product category from food to fashion. Lighting can showcase their optimum indicative of value, quality and the prices your products at their very best and influence the perceived quality customers are prepared to pay and indicative value of retail brands and products. Lighting should • Maximises competitive advantage over retailers using poor be optimised throughout a store but specifically in sales and quality lighting transaction areas, fitting rooms, product, feature and window • Produces more productive safer environments e.g. store rooms, displays and for key promotions and merchandising. toilets, car parks. • Influences customer flow and dwell time Lighting also plays a crucial role in the customers purchasing • Encourages repeat customers and store loyalty decision and influences whether or not a customer decides to buy • Reduces retailers energy bills by up to 80% a product because of the visual impact that lighting makes to any • And lighting has been proven to effect the amount spent by product. customers and drive sales. You can display any product and offer it for sale but when So whether your customer is choosing meat for their Sunday roast, you introduce the right lighting your now ‘selling’ it. buying a fine wine, trying on a new dress, choosing an engagement ring, eating in your restaurant or buying a new family car – As the saying goes you only get one chance to make a first remember the impact and amount of influence that lighting has on impression and the right lighting ensures that retailers make the the behaviour and purchasing decisions of your customers. Quite right impression first time every time. simply lighting can make or break a sale. 22 Q2 2018 - RETAIL TIMES
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