The glamorous side of aviation - Toronto discover art, fashion & life - PIA
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
IN-FLIGHT MAGAZINE VOLUME 43 ISSUE 02 The Toronto glamorous discover art, fashion side of & life aviation
HUMSAFAR INFLIGHT MAGAZINE Editor’s 07 39 A Bimonthly Publication of Pakistan International Airlines Volume: 43 Issue: 02 EDITOR’S NOTE V1 Product Improvement Initiatives Note PATRON-IN-CHIEF Greetings Travellers! 10 40 Dr. Musharraf Rasool Cyan CITYSCAPE KIDS BUZZ VICE PATRON We couldn’t be more ecstatic to bring you this fantastic new Moola Chotok Bilal Sheikh edition of Humsafar, with an invigorated new feel, just like EDITOR-IN-CHIEF our new corporate identity after successful completion of 12 42 Abdullah Hafeez Khan dgmbrand@piac.aero a year since our revamp, a need was felt to switch things COVER STORY SPORTS GROUP EDITOR up and bring in a fresh new look, consistent with our brand Toronto - Discover Art, PSL: The Jewel in PCB’s Crown Khalid Saleem khalid@rg-blue.com re-launch. Fashion & Life 10 EDITOR 45 Saleha Abbasi saleha@rg-blue.com With the spring season in full swing, we feel the timing TINSEL TOWN DESIGN & CONTENT 16 Team RG Blue couldn’t be better. For this issue, we have gone the extra INTERVIEW mile to keep the contents as versatile as possible. Taking-off to the Future 46 Our cover story will take you through the beautiful city of TECH GADGETS Toronto and prove to be an insightful guide for your next visit 19 there. As this issue comes into print, new PSL champions will TRAVEL Relive Lahore 48 12 have been crowned, nonetheless, don’t miss out on Sohaib Alvi’s rundown of this fantastic phenomenon we call PSL, SPECIAL FEATURE KLF - A Cultural Tour De Force in Pakistan and what made this edition so brilliant. 22 CINEBUZZ In the lifestyle section, renowned fashion critic Mohsin Cinema Going Strong 51 Sayeed reminisces about his fond memories of PIA’s glorious PAKISTAN INTERNATIONAL AIRLINES FLEET past. A must-read if we may say so ourselves! 26 VOGUE 52 In our special feature, illustrious writer Bina Shah takes us Celebrity Style 101 FLY COMFORTABLY through the recent instalment of Karachi Literature Festival. MARKETING AND SALES Cuisine is all about the recent rise of themed cafes in our 16 RG BLUE Communications (Pvt.) Limited country which makes for another interesting read. 30 54 CUISINE ROUTE MAP BRANCHES We have also featured an interview of PIA’s CEO The Mount of Themed Cafes Dr. Musharraf Rasool Cyan in which he shares an in-depth overview of all the great initiatives being taken by the 34 national flag carrier and what he’s hoping to achieve in BOOK REVIEW 2018. 36 19 22 Our Urdu section features a spellbinding excerpt from Mustansar Hussain Tarar’s fascinating travelogue Undlus SUB FEATURE The Glamorous Side of Aviation Mein Ajnabi. Moreover, Umar Khatab Khan takes us through all the exciting films of 2018 to watch out for. ADVERTISEMENT FEEDBACK We hope you have a fantastic time reading this edition. ads.humsafar@rg-blue.com feedback.humsafar@rg-blue.com 26 30 CONTRIBUTION dgmbrand@piac.aero Have a great journey! contribution.humsafar@rg-blue.com PHOTOGRAPHY lens.humsafar@rg-blue.com Editor 36 42 48 HUMSAFAR
HUMSAFAR INFLIGHT MAGAZINE Cityscape Moola Chotok - A Hidden Oasis Photos by Dr. Ashhad Ali Khan Suri By Danish Ejaz Moola Chotok is a remote oasis beautiful, clean and sparkly water gem for travellers and adventure in Khuzdar located almost 100 stream surrounded by some really lovers. Moola Chotok, is without a kms away from the main city. It is ragged and textured terrain along doubt, a prime example of heaven in also famous as the hidden gem of with serene greenery with palm trees, the middle of nowhere. Baluchistan. This oasis contains a which makes this place an absolute Sparkly water stream surrounded by some really ragged and textured terrain along with serene greenery with palm trees, makes this place an absolute gem for travellers MAR / APR 2018 10, 11
HUMSAFAR INFLIGHT MAGAZINE Cover Story Toronto - Discover Art, Fashion & Life By Maleeha Khateeb For most travellers, the idea of Canada may conjure up images of a sprawling fast-paced city and the impressive CN Tower. Whilst Toronto does support a remarkable skyline, the city has much more to offer than just its iconic structures. One of the most diverse cities in the world, it offers numerous attractions that cater to multitude of interests. RG-Blue Communications View of Nathan Phillips Square and Toronto Sign in downtown at twilight |14|
HUMSAFAR INFLIGHT MAGAZINE Street and John Street in downtown Toronto offers screenings, lectures, discussions, festivals, workshops, industry support and the chance to meet local and international filmmakers. Outdoor Activities Worth exploring are the famous Toronto Islands, a short ferry ride away. Home to Centreville Amusement Park, petting zoos, a maze and Toronto Island Beach, the best way to explore the Islands is to spend a day cycling around the tracks. The Islands also offer an incredible view of the skyline and the city. For a day out within the city, there are incredible parks CLOCKWISE FROM LEFT: The Eaton Centre Shopping Mall; and conservation areas with hiking trails – Rattlesnake Dogs Fountain in Berzcy Park in the St. Lawrence Market; Point, Hilton Falls, Mount Nemo and The Durham Royal Ontario Museum Regional Forest are just few of many. These parks can be visited throughout the year, during summers to hike Once you are in Toronto, head straight to the CN Tower. and picnic, in fall to experience the gorgeous fall colours This 553 metres high tower is the third tallest tower in and in the midst of winter for cross country skiing and the world and the tallest free standing structure in the snow tubing. western hemisphere. The observation platform gives a 360-degree view over the city, Lake Ontario and the Toronto visitors can also enjoy the amazing Niagara Greater Toronto Area. For braver souls, a skywalk around Falls which is a short 90-minute drive away. A ferry ride the glass floored top level is an exciting proposition. The takes you right in front of the Falls. Alternatively, you best time to visit the CN Tower is midday or at sunset and lots of small eclectic stores. For shopaholics, head can experience a tour behind the Falls for a historical to catch the city lights. Purchasing tickets online well in along Queen St. West for vintage and contemporary insight. Other activities around the Niagara Falls include advance is highly recommended. Around April, be a part fashion or explore Eaton Centre that has every store restaurants, cafes and a Ripley’s museum. of the fundraising climb at the CN Tower primarily hosted imaginable, from high street chains to luxury shopping, Toronto is an amazing place and has many experiences to raise funds for the World Wildlife Fund of Canada. All as well as bookstores, home wares and other gift to offer for every kind of traveller throughout the year. you need to do is climb 1,776 stairs. shops. For bargain shopping, China Town located on It is definitely not a place where you will run out of the intersection of Dundas Street and Spadina Avenue Sport works of emerging artists. The Art Gallery of Toronto things to do. hosts variety of Chinese, Vietnamese, Thai and Japanese For sport lovers, the NHL season (National Hockey restaurants that range from dim sum and pho to modern (AGO) is a definite treat for art lovers. It has an League) is a big happening event in Toronto which is not fusion. The animated Asian open air markets and shops expansive collection, ranging from Classical Canadian The writer is a student based in Melbourne who to be missed. It runs from October to April, however, pre- along Spadina Avenue offer fresh fruits and vegetables, to Contemporary Art. It is the kind of place you would recently spent six months in Toronto season games commence in August. A game between along with herbal medicine. Chinese New Year want to spend a snowy winter day at, slowly exploring the NHL’s oldest rivals, The Toronto Maple Leafs and the celebrations draw tourists and locals to live stage shows, each room of the gallery and taking time to soak in the CLOCKWISE FROM LEFT: Montreal Canadians, both part of NHL since its inception martial arts demonstrations and lion dances. architecture of the building while you sip on your coffee A stainless steel in 1917 is definitely worth seeing. These ice hockey in the gallery’s cafe. There is also the Aga Khan Museum sculpture Pas de Trois in tournaments are splendid to watch as the skill of the History which has an extensive collection of Islamic and Iranian Wellington West; players on the ice is something that enamours all. Canada has a fascinating history; the Native Canadian art. The Aga Khan Museum also offers activities, tours Niagara Falls Centre of Toronto provides insight into the history of and events for children, youth and adults. Food and Shopping Canada. A bus tour of the city explores the indigenous To enjoy cuisine delights in Toronto, the city offers perspective to many of the city’s landmarks. Exhibitions Film many great places to dine within downtown area. For on the history of Canada and first nation’s people can Around September, tourists can revel in the Toronto fine dining, Front Street West and Wellington Street also be found at the Royal Ontario Museum, as well as International Film Festival (TIFF), one of the largest film West have plenty of options. For more variety, you can other exhibits on nature, science and art. festivals in the world. There is also the Imagine Native head to the St. Lawrence Market where vendors sell Media Arts Festival held in October, which showcases food, souvenirs and handmade items. For a market Art the work of indigenous artists. Year-round, TIFF Bell experience, Kensington Market is the place to go. Toronto has a vibrant art scene which is evident at the Lightbox located on the North West corner of King The area is home to some of the best restaurants and iconic Graffiti Alley. Smaller art galleries dot the Queen cafes in Toronto, as well as independent boutiques Street West and the Parkdale area mostly featuring MAR / APR 2018 14, 15 |16| |17|
HUMSAFAR INFLIGHT MAGAZINE Interview in terms of losses, revenue leakages, as well as many “The market is definitely Taking-off to the Future... By Saleha Abbasi growing but competition other aspects. In the survival phase, we have to stop the haemorrhaging in which we are actually expanding on does not scare us, we our productive routes and trying to fix things that need will face the challenges most fixing. Achieving V1 is an uphill climb for any airline head on, with better as large as us. At the moment, we are trying to plug in products, better legacy our critical and chronic issues. Once we have done this and exemplary service” then only will we be able to take off properly. to create a business plan, which had been long overdue. Q Apart from the revamp of the brand, what One of the major things which we were able to achieve operational changes have been put into place to was taking our business plan to the federal cabinet, make V1 successful? getting it endorsed and having it implemented. We A That’s where the customer service aspect comes managed to push our business plans through after years, into play. A significant amount of work has been done which in itself is a big achievement. The business plan on the staff’s courteousness as well as their training. includes ambitious, albeit achievable, targets. Keeping Fresh new faces are being brought in, work schedule that in view, 2018 as a base year is really important for reliability has been improved tremendously from 79% us in the sense that it will indicate our capacity to achieve to somewhere between 91% to 92%. This is a huge the targets for the next four years. An early element number by international standards so it verifies that we of encouragement is that our business plan has been have surpassed expectations in terms of reliability of the appreciated by financial experts from all over the country. aircraft schedule. Other than that, we have started going As I said earlier, the plan aims at radical changes that to destinations which are popular amongst travellers, are ambitious but not out of our reach. I feel you have to such as Najaf and Bangkok to name a few. react to the market situation like a speed boat rather than an aircraft carrier; so we are planning to be one. Q Since our people are generally averse to change, how have the employees reacted to the changes Q You spoke about the business plan and how that have been taking place? things are changing. Looking at the challenges A PIA is part of Pakistan with all the good parts as well ahead with new airlines coming up, how do you see as the bad ones. It’s not like any ordinary airline out there, the next two years panning out for PIA? it’s much bigger than that. This aspect also entails that a A We are optimistic about it and with good reason. The large number of employees in PIA know what it actually market is definitely growing but competition does not means to be a part of this organisation. Moreover, due to scare us, we will face the challenges head on, with better a number of years of loss making, there was a pent-up products, better legacy and exemplary service. I think we desire for change. In any other situation people may see will outdo the competition, In Sha Allah, in every respect. change with some trepidation, here they welcomed it instead. Against all odds, the national flag carrier is once again many years which had created a backlog of issues; Q How is Velocity 1 coming along? A We’re off to a commendable start. Turnarounds could Q The youth of today plays an integral role in all ready to scale new heights. Despite facing financial for instance, we were unable to invest in infrastructure, aspects of life. In order to attract the youth today, challenges and competition from a growing market, mainly our fleet. These issues continued throughout be challenging as it takes time to consolidate change due to a number of business factors, things cannot be what initiatives has PIA taken? PIA remains determined under its new management, to 2017. When a business is in such a situation, it reduces A In terms of our customers, we feel Pakistan is going tackle any challenge in order to remain not just Pakistan’s the space for new initiatives. However, we persisted changed at a faster pace. This entire year will be the V1 year. Some of its measures are already in place, others to be a young nation for the foreseeable future. This also premier airline but a respectable brand internationally. As with grit and determination and things began picking up. means that the services we are able to provide and offer part of the recently announced revamp, the airline’s initial I would say one of the major initiatives we took in the we will continue to pursue. to our customers should focus on a number of initiatives phase of innovation, Project V1, is already in place. We last quarter of 2017 was accepting the challenges and like inflight entertainment, the overall feel and aesthetics sat with Dr. Musharraf Rasool Cyan, CEO PIA, to find dealing with them. We also took some hard decisions. Q How would you sum up the revamp of PIA? A The revamp initiatives have just started rolling in. One of the planes. Our digital footprint has increased after the out more about the airline’s newfound resolve to Our top priority was cutting down on losses, and finding efforts that we have put in. achieve lost glory. a place for PIA to get back into the market. Hence, of the key objectives in our business plan is that 2018 will be our survival year. For now, we are haemorrhaging In particular, we are focusing on the millennials and the simultaneous efforts have been made and some early centennials. Millennials don’t believe in saving up but Q How has the airline performed in 2017? positive signs have also been noticed, for example A The year 2017 was another tough year for PIA. The our sales have picked up considerably. Another major airline, as you know, has been making losses for too challenge that we faced in the last quarter of 2017 was MAR / APR 2018 16, 17 |18| |19|
HUMSAFAR INFLIGHT MAGAZINE Travel they want to travel and experience the world as they are independent and great decision makers. Sardar Mehtab Ahmed Khan Relive Lahore By Uzma Nawaz What they like, they wish to experience, so in order to grab their attention we are taking steps on our digital Advisor to the Prime Minister, sheds light on how side since this group tends to use digital platforms initiatives to revamping PIA came into being, more. In addition, we have also been doing a lot of while reflecting on the endeavours of youth-oriented activities for which we are partnering CEO Dr. Musharraf Rasool Cyan. with brands that are popular with the youth. We are promoting sports and partnering with music studios; two of the greatest accompaniments of youth. The centennial group’s attention span is not more than eight seconds (which is lesser than the millennials) and so we have to develop our brand equity within those eight seconds in order to excite them. Q How many new local and international destinations were added to the network this year? Are there any more to be added in due course? A We will be adding Al-Kassim, Mashhad and Guangzhou this year. Last year, we added Salalah, Bangkok and Najaf. Being the national carrier, people’s expectations with PIA have always been very high, especially given how Q How would you like your legacy to be at PIA? the airline has been a matter of pride for Pakistanis. A PIA is part of Pakistan so it’s my belief that whatever The public wishes to see PIA as a progressive and we are doing is not just for an airline but for our country. successful enterprise that would instil them with pride PIA has a brand legacy and we are all part of it. in their country. Having identified our strengths and weaknesses, we began taking steps that were focussed on punctuality and reliability. The CEO endeavoured to restore the public’s trust on safety, product improvement, efficiency and cultural change within PIA. Since our aim was to ensure success, we devised a business plan at the core of which we placed overall service improvement, efficiency in terms of operations, and profitability. The vision is to enable the airline to breakeven in 2020 and make it a healthy and profitable organisation by 2021. In due course, the plan also includes induction of new aircrafts by 2019. Badshahi Mosque Although we have closed some routes, but we have expanded our territory by venturing into new, profitable routes. While competition is tough and There are very few cities around delights, historical monuments has to offer. The interesting divide expectations are as high as they have ever been, the globe that feature a brilliant dating back thousands of years, and between ‘old’ Lahore and ‘modern’ we are focussed on completing each one of our amalgamation of contemporary culturally rich bazaars, Lahore is also Lahore unveils not only great objectives. The airline is reinforcing its ethos of feel and cultural and historical an economic, entertainment and historical gems, but also being a customer-centric organisation in which the significance. Lahore is one such educational hub of Pakistan. state-of-the-art shopping malls and convenience and requirements of our customers take city, also known as the ‘heart of The true essence of Lahore lies in entertainment centres. From Lahore priority. The fact that the CEO is always willing to listen Pakistan’. Chock-full of culinary exploring the varied flavours the city Fort to Data Darbar, streets of Bhati to the people is bound to make our initiatives a recipe for success. MAR / APR 2018 18, 19 |20| |21|
HUMSAFAR INFLIGHT MAGAZINE Gate to Anarkali Food Street, Lahore has enjoy a kaleidoscopic view of glazed of the rich Mughal Heritage and is numerous attractions for the visitors. colourful tiles and the floral motifs of named after the slave girl who was the blue and green calligraphy. buried alive by most famous Mughal The first place that one must hit in Lahore is Emperor Akbar. From jewellery to the MM Alam Road that runs from the Main The Lahore Fort, or the Shahi Qila embroidered items to quality leather Market to Firdous Market. For a traditional and is a wonder and one-of-a-kind to silk to footwear, the best of Lahore up-to-the-minute cafe culture, MM Alam Road Mughal structure. It was built on can be found in these markets. has it all stitched up with its earthy charms and the wish of Mughal Emperor artful community. There’s a great mix of most Shah Jahan in 1631-32 by The Faces of Lahore traditional restaurants and eclectic cafes; art, Mirza Ghayas Baig, measuring The other aspect which further culture, food and fun amalgamate here. The 1400ft and 1115ft. Another iconic accentuates the importance of area hosts plethora of eateries from Village structure is the Sheesh Mahal, Lahore are the names associated Restaurant to Jammin Java Café to Pompei which is now part of UNESCO World with it. Famous personalities to Burger Hub. Equally gorgeous is the Food Heritage. Constructed by Mughal including Iqbal, Faiz Ahmad Faiz, Street, another place to enjoy the smell and Emperor Shah Jahan, this palace is Ana Molka, Bapsi Sidhwa, Chugtai, taste of all the delicacies that the city located within the Shah Burj block in Wagah Border is a must while visiting Alfred Cooper Woolner and Bano has to offer. the north-western corner of Lahore. Here military practice is Qudsia are just few names that Lahore Fort. performed by both Pakistan and shaped the city into one of the A drive down the Mall Road, the popular India which is an experience most thriving cultural, literary and Alhamra Art Centre greets visitors where literary The green sprawl of the Shalamar of its own. artistic hub. and artistic evenings charm many. An interesting Garden, built in 1641 AD by Emperor double-decker bus tour that commences from Shah Jahan features 80 acres of The Shopping Galore Life in this iconic city can be relaxing, Gaddafi Stadium whizzes down Mall Road magnificent gardens with terraces For many, the shopping experience but it’s never dull. With great cafes where many historical structures including known as the Hayat Baksh (Life is one of the best things that a tourist and restaurants, independent National College of Arts, Botanical Gardens, can look forward to in Lahore. From Lawrence Gardens, Lahore Gymkhana, Lahore High Court, Wapda House amid several historical marvels with their true intrinsic flavour A drive down the can be seen. Mall Road, the popular Alhamra History Revisited Art Centre greets The historical charm of Lahore comes in many visitors where forms; one being visiting the grand mosques of literary and Lahore. One of the most beautiful mosques of artistic evenings the Mughal Architecture, Badshahi Mosque was charm many built by the famous Mughal Emperor Aurangzeb in 1674. Considered to be an epitome of beauty and splendour, this mosque is the second largest in Pakistan and the fifth largest Giver), Faiz Baksh (Wisdom Giver) megastores and markets including theatres and galleries, excellent in the world. This landmark is also a part of the and Farah Baksh (Comfort Giver) Hyperstar, Emporium Mall, Packages transport system, hypnotic tree-lined UNESCO’s World Heritage Site. coupled with marbled fountains Mall and the Mall of Lahore, the city roads, the city of Lahore never and structures. features plenty of experiences stops smiling. It is capable of accommodating 55,000 for shoppers. worshippers at a single time. Equally A trip to Lahore can never be mesmerising is the Wazir Khan Mosque, complete without seeing the famous Considered to be the oldest bazaar well-known as a “Mole on the cheek of Lahore”. Minar-e-Pakistan, a monument in South Asia, the Anarkali Bazaar is This beautiful mosque covered with decorated located in Iqbal Park that is a perfect a place where one can see different CLOCKWISE FROM LEFT: Lahore Fort; tiles is a worth visiting place to see Indo-Islamic representation of the ideology of yet beautiful fusions of everyday Wagah Border; Minar-e-Pakistan; architecture. The Qashani tile work on the Wazir FROM BOTTOM TO TOP: Pakistan. Also an evening at the artifacts. The bazaar is also a part Street view of old town Lahore Khan Mosque seems like a direct contrast to Courtyard of Wazir Khan Mosque; Badshahi Mosque the majesty of the Lahore Fort. Visitors can at sunset; A person reading in solitude MAR / APR 2018 20, 21 |22| |23|
HUMSAFAR INFLIGHT MAGAZINE Cinebuzz Cinema Going Strong By Shahrezad Samiuddin It is heartening to watch the slew of locally produced first real taste of success. In 1950, Do Ansoo, the first films that have been regularly arriving in Pakistani film released in the country achieved a silver jubilee jubilee status (a 50 week run at the box office) and two cinemas recently. It is even more heartening to watch (25 weeks at the box office). Starring the handsome years later in 1956, the first ever Sindhi-language film Pakistanis turn up in cinemas to be entertained by the Santosh Kumar and the talented Sabiha Khanum, Do Umar Marvi was released. vision of their own filmmakers. Beyond entertainment Ansoo was directed by veteran director though, this is an audience that is also aware of the trials After a promising start, Anwar Kamal Pasha. Santosh and Sabiha struck a Colour was introduced in films during 1960s, a decade and tribulations Pakistan’s film industry has experienced followed by several years in chord with the masses, becoming a popular screen which is regarded as the Golden Age of Pakistani and are also, in their own way, showing up to support the wilderness, it was only with couple and eventually getting married. cinema. In Gul Baqauli (1960) and Azra (1962) the the local industry. After a promising start, followed by Shoaib Mansoor’s hard-hitting audience were treated to coloured songs. In 1964, the several years in the wilderness, it was only with Shoaib Bol that the industry seemed to The legendary singer, Noor Jehan, widely known as first full-length Pakistani film Sangam was released. Mansoor’s hard-hitting Bol (starring Humaima Malik, Atif have finally found its bearings Malika Tarranum (The Queen of Melody) was a popular Aslam and Mahira Khan) that the industry seemed to and supportive audience singer and actress in the Mumbai film industry in those During this period, several legendary actors stepped have finally found its bearings and supportive audience. days. The fledgling film industry received a shot in the into the film industry. The multitalented Mohammad Ali arm when Noor Jehan opted to move to Pakistan and debuted in 1962 in Charagh Jalta Raha and soon after, The story of Pakistani cinema began before partition of became the first female director. In 1951, Noor Jehan Pakistan’s first chocolate hero, Waheed Murad arrived India and Pakistan. Lahore had long been a major centre teamed up with her husband, Shaukat Hussain Rizvi on the cinematic landscape, sending many female for filmmaking in undivided India where film production to co-direct and star in the Punjabi film Chan Wey. The hearts swooning. The Waheed Murad-Zeba romance, continued after the creation of Pakistan, despite film’s classic song ‘Mundiya Sialkotia’ played a major Armaan was released in 1966. Boasting good-looking difficult circumstances. Several major actors, directors role in its becoming a runaway hit and achieved a silver lead actors, lilting melodies and high drama, the film and producers had migrated to Mumbai in India, and jubilee at the box office. became Pakistan’s first platinum jubilee (75 weeks at the producers left behind in Pakistan strived to fulfil the box office). Soon after another star, Nadeem Baig their silver screen ambitions fueled by their passion By now, the film industry was beginning to taste success appeared on the horizon and shot to instant fame for filmmaking. Teri Yaad, released a week short of more frequently and also breaking new ground. In 1954, with his debut in the platinum jubilee, Chakori (1967). Pakistan’s first birthday, became the first ever film to be Sassi became the first Pakistani film to achieve golden Chakori featured memorable melodies such as produced in the country. However, it would be another 2 years before Pakistan’s film industry would have its MAR / APR 2018 22, 23 |24| |25|
HUMSAFAR INFLIGHT MAGAZINE ‘Kabhi To Tumko Yaad Ayengi’ and ‘Kahan Ho Tum Ko director Shoaib Mansoor made Khuda Kay Liye (2007). Dhoondh Rahi Hain’ which have since been preserved in A few years later, Mansoor directed Bol, featuring a the public consciousness. powerful performance and a strong supportive cast. It became the highest grossing movie of Pakistan at During this period, Pakistani cinema was definitely that time and gave several independent filmmakers the on a roll, and hits such as Bandish, Shaheed, Koel, confidence to make their forays into cinema. Since then, and Umrao Jaan Ada were becoming quite common. cinema has seen a revival, which some are calling the The industry was very prolific during the Golden Age, New Age of Pakistani cinema. churning out around 200 films every year. Bol was followed shortly by the highly successful action In 1977, the film industry reached another milestone thriller, Waar and Main Hoon Shahid Afridi. with Aaina. The film chronicled the turbulent story of a romance between a rich girl and a poor boy and starred In 2013, Pakistan submitted the critically acclaimed popular actors Nadeem and Shabnam. Aaina ran for a Zinda Bhaag to the Oscars in its Foreign Film Category. whopping 400 weeks and was considered Pakistan’s The next year, comedy thriller Na Maloom Afraad hit the biggest blockbuster ever at that time. jackpot, making the box office ring. In 2015, Pakistanis flocked to the cinema to watch the immensely However, the industry took a dip in 80s when all forms entertaining multi-starrer Jawani Phir Nahi Ani, featuring of artistic expressions were severely restricted players like Humayun Saeed, Hamza Abbasi, Mehwish and not surprisingly the film industry went into a Hayat and Ayesha Khan. The film became the highest steady decline. Depiction of onscreen romance was grossing Pakistani film ever. Later, the traditional constrained by debilitating censorship rules and as romance Bin Roye also saw a successful run at the a result, violent Punjabi films catering to more rustic box office. tastes, prevailed over Urdu cinema. Not surprisingly, audience attendance dwindled and several cinemas In 2016, the audience was treated to shut down. Ho Mann Jahaan – a coming of age drama. Later the same year, a traditional romance, Janaan and The 1980s right through to early 2000s, can be Actor-in-Law opened together on Eid and became considered the lost years of Pakistani cinema. However, the highest grossing films of that year. In 2017, due to producers continued their attempts and sometimes popular demand, the second instalment of Na Maloom experienced the odd cinematic success, such as Afraad opened successfully on local screens, while Samina Peerzada’s Inteha (1999) and Javed Shaikh’s Main Punjab Nahi Jaungi made the box office ring again. Yeh Dil Aapka Hua (2002). The real revival that Pakistani cinema was waiting for was still a distant dream. The country’s film industry, much like the country itself, Sangam, Jeeva, Chooriyan by Syed Noor earmarking has had a turbulent history. In its quest for survival it has the official revival of Pakistani cinema by looking into had its fair share of hits and misses. With consistent film more soft tone story-oriented movies in the midst of production and professional film crews, Pakistani cinema action sequenced Punjabi Gangster movie genre. seems to have finally found its feet as it continues to The official resurgence of the industry began when forge ahead towards cinematic dreams.
HUMSAFAR INFLIGHT MAGAZINE Vogue By Zurain Imam Celebrity Style 101 AYESHA OMAR H: How would you describe your personal style? AO: My personal style varies from time One’s style is often a true reflection of one’s personality and the manner to time. It’s a mix of glam, elegant, in which individuals want to express themselves to the world on any experimental, bold, risk-taking, given day. Modern-day celebrities have the added pressure being laidback, stylish and sporty. It all constantly scrutinised for their sartorial choices by both depends on my mood. armchair and professional fashion critics alike. But the super stylish stars who HUMSAFAR spoke to and H: What is your favourite piece of who are often seen on myriad Best-Dressed lists clothing and accessory in your are indubitably self-assured with their own wardrobe? fashion sense; eschewing trend AO: There are lots of favourites. My following, opting instead for pajamas, two pairs of ripped jeans, comfort, self expression and FUN! a little black dress, my white shirts, some hoodies. Oh and my collection of fun earrings! HUMSAFAR: How would you describe your personal style? H: What is that one trend you are AS: Although many individuals posit loving and yearning to wear this my style as conventional, I would prefer to season? call it ‘classic’. I am a gentleman who likes to AO: Some trends I am looking forward dress in blues, greys, whites and black. to wearing include corsets, flared jeans and bold coloured boots. H: What is your favourite piece of clothing and accessory in your wardrobe? H: What is that one fashion trend AS: My favourite type of clothing is the shalwar kameez. that should be obliterated, just go My favourite accessories are my watch and a locket which is away and never come back? actually my mother’s ring that I wear and nobody sees. AO: I can’t think of any. Perhaps bulky platform heels. H: What is that one trend you are loving and yearning to wear this season? H: Style is? AS: I don’t follow trends or what the herd is wearing. I wear AO: Style is a visual form of whatever I like in my own personal classic style, whether it is self-expression and of comfort. Just trousers, a pair of jeans or a traditional sherwani. be comfortable and wear whatever you feel good in! H: What is that one fashion trend that should be obliterated, just go away and never come back? AS: Since I don’t follow trends it doesn’t really matter to me which trend goes away or stays! H: Style is? AS: Style is basically YOU! It’s the man who maketh the clothes and is stylish; clothes are merely complementary. MAR / APR 2018 26, 27 |28| |29|
HUMSAFAR INFLIGHT MAGAZINE MEESHA SHAFI H: How would you describe your personal style? MS: Maximalist! H: What is your favourite piece of clothing and accessory in your wardrobe? MS: Honestly, there are way too many items to single out just one! Other than a few basics, I believe in only holding onto items which are timeless. H: What is that one trend you are loving and yearning to wear this season? MS: I am never longing to wear any trend. Ever! H: What is that one fashion trend that should be obliterated, just go away and never come back? MS: I say anything and everything goes. One just needs to know what to do with it and how to style it! H: Style is? MS: Style is an enemy of effort. H: How would you describe your personal style? SS: My personal style is about comfort before fashion. I love colours and love a fusion of eastern and western looks. H: What is your favourite piece of clothing and accessory in your wardrobe? SS: My favourite piece of clothing is my rust culotte trousers which I can dress up or down. Because of its versatile colour I can wear it day or night and it adds some fun to my attire. My favourite accessory is a thick gold metal choker I wear a lot. H: What is that one trend you are loving and yearning to wear this season? SS: Lots of sequins! RG-Blue Communications H: What is that one fashion trend that should be obliterated, just go away and never come back? SS: The tulip shalwar! H: Style is? SS: Style is the reflection of your personality. |30| |31|
HUMSAFAR INFLIGHT MAGAZINE CLOCKWISE FROM TOP LEFT: Kreacher’s Special - Hogwarts Cafe; The entrace of Stars Club; Chef’s Special Steak - Stars Club; Hogwarts Cafe Cuisine The Rise of Themed Cafés By Shariq Haroon Taken from rich cultures, the trend of eating out food. The model of this restaurant works when a particular has gained traction in Pakistan. It is no longer a theme takes priority over everything else and influences cumbersome, planned-out weekend, but a simple its ambiance and overall feel. These restaurants primarily hopscotch and jump norm of the day. It is far easier attract customers solely on the premise of the theme itself. now to venture out just to taste Italian Panna Cotta, In Pakistan, the earliest themes adopted by cafés a Spanish Tortilla or Japanese Sushi thanks to the mostly represented international cuisine and culture. multitude of cafés on offer. These include French Bistros offering variety of grilled The diversity of cuisine in Pakistan is exciting as many sandwiches and well-brewed coffee. Soon the culture of international food franchises are on offer, along with other nations started seeping in. Middle Eastern, Turkish themed cafés that seem to be sprouting by the minute. In and Arab cuisine eateries flourished where patrons loved just over a decade, the choices have increased, the search to enjoy succulent lamb with aromatic Arabian rice in is narrower and the pleasure of eating out has increased traditional, floor-sitting ambience with lute music and by manifold. incense-filled rooms creating a unique cultural setting. Even though there is a huge variety of international Further to that, entered themed cafés with a distinct franchises on offer including Pizza Hut, McDonald’s, personality of their own, shouting for attention via their KFC, Subway, Hungry Jacks, Second Cup, Nandos, décor. One such example is Gun Smoke, a popular TGI Fridays, New York Coffee, Hardees, Fat Burger, steak house that offers Wild West theme complete Oishi Sushi, Burger King, Johnny Rockets and the list with waiters wearing boots, jeans and cowboy hats. goes on, the discerning Pakistani customer demands Customers have the option of ordering the Sherrif’s more value for money. Premium Cut Fillet, served with mash potatoes or Texas fries. The concept of themed cafés emerged in 2005; to provide ‘something substantial’ to the customers other than just Similarly, Hogwarts Café in Islamabad suggests MAR / APR 2018 30, 31 |32| |33|
HUMSAFAR INFLIGHT MAGAZINE FROM BOTTOM TO TOP: Pablo’s BYOB; Sitaron ki Chow Mein (Chicken Chowmein) adventure, magic and fantasy world. The entrance has a Hogwarts monogram, Harry’s trolley with Hedwig’s cage in it, Harry Potter’s customised pendants and mugs along with cloaks and sorting hat are all there for fans to enjoy. Another place in Islamabad, inspired by the famous drug lord and mafia boss Pablo Escobar, Pablo’s BYOB depicts the theme of getting addicted with good food. An over-sized picture of Escobar welcomes the customers. In Lahore, Chaye Thaana is designed as a Police Station. An image of a desi thaana, it features the Hawaldar’s table and waiters dressed as inmates. The to add value, the lure of literature makes many to customers eat while sitting in lock-ups while barbed wire venture out to Café Chatterbox and Chaaye Khana runs across the walls to prevent customers in (Islamabad and Karachi) and The Elbow Room in from escaping. Lahore. The works of Shakespeare, Dickens, Twain Then there are some basic and simple ideas which are and Bronte enthrall the clientele who are free to browse equally stimulating. Neco’s Café launched in 2010 presents through hoards of books and coffee-table books a theme of organic healthy food. Customers enjoy the lined up. rustic yet contemporary fresh theme of the restaurant with simple décor and indoor plants. The main focus is on the Since Karachiites boast a diverse food palette, new and healthy food with minimal spices and fresh fruits existing business owners are constantly on the lookout and vegetables. for bringing something new to the table. Themed cafes, for now, are providing Karachiites with just that; an On the other hand, the delightfully artsy cafés including ambience people like spending time in, accompanied by Koel in Karachi and Aqs in Islamabad provide a unique food that is refreshing for their tastebuds. theme of art; quaint ambience offers a glimpse of art displayed in their in-built art galleries. Koel Café, offers sophisticated menu to enjoy under tree-lined courtyards. One of the most recent themes that is a crowd puller is The Board Game Lounge that offers more than 100 international board games. The owner is a board game enthusiast who generously offers his large collection of board games to his clients to enjoy. Where mind-boggling games and inspiring art continues |34| |35|
HUMSAFAR INFLIGHT MAGAZINE Book Review Robert Langdon, Harvard professor of symbology and religious iconology, arrives at the ultramodern Guggenheim Museum Bilbao to attend a major announcement — the unveiling of a discovery that “will change the face of science forever.” The evening’s host is Edmond Kirsch, a forty-year-old billionaire and futurist whose dazzling high-tech inventions and audacious predictions have made him a renowned global figure. Kirsch, who was one of Langdon’s first students at Harvard two decades earlier, is about to reveal an astonishing breakthrough... one that will answer two of the fundamental questions of human existence. As the event begins, Langdon and several hundred guests find themselves captivated by an utterly original presentation, which Langdon realises will be far more controversial than he ever imagined. But the meticulously orchestrated evening suddenly erupts into chaos, and Kirsch’s precious discovery teeters on the brink of being lost forever. Reeling and facing an imminent threat, Langdon is forced into a desperate bid to escape Bilbao. With him is Ambra Vidal, the elegant museum director who worked with Kirsch to stage the provocative event. Together they flee to Barcelona on a perilous quest to locate a cryptic password that will unlock Kirsch’s secret. Navigating the dark corridors of hidden history and extreme religion, Langdon and Vidal must evade a tormented enemy whose all-knowing power seems to emanate from Spain’s Royal Palace itself... and who will stop at nothing to silence Edmond Kirsch. |36|
HUMSAFAR INFLIGHT MAGAZINE Sub Feature our generation. So big that both corporations’ acronyms became names unto themselves. A pictures, which took me back to the era when PIA advertising was extremely creative and simple. In phenomenon that rarely happens. Everything about particular, I remember an ad that featured a swarthy The Glamorous Side of Aviation By Mohsin Sayeed PIA was highly fascinating, almost to the extent complexion stewardess and the copy read: of obsession. The smart cabin crew, the movie “Our unfair advantage” characters like cockpit crew, uniforms, glimpses of What a brilliant line! A concept far ahead of its times. parked aeroplanes from the glass galleries of the Today, the world is protesting against the ‘high good ol’ Sky Room (a restaurant at the old terminal handedness’ of ‘fair’ skin and moving towards dark of Karachi airport), sighting PIA vans on Karachi skin. But PIA in the ’70s realised and highlighted streets picking or dropping the crew (a sight sorely the beauty of dark skin turning ‘unfair’ on its head missed in the urban centres of Pakistan today), the and gave the term a positive meaning. The rest of advertisements, the global accolades… all these the copy of that advert is also very catchy. It further and more used to send a sensation of excitement explains the ‘unfair’ advantage by associating it with down one’s spine. And those were the golden days, our traditional hospitality that took us 5,000 years to learn. Agreed that creative was by the advertising company (the then International Advertising Agency (IAL), PIA’s in-house agency, now privatised and known as Saatchi & Saatchi IAL), but the credit goes to PIA for its liberal, progressive and revolutionary vision. And this was not only the ad that give an image to PIA’s bright vision. The same vision was evident in everything. It has become a cliché to refer to PIA’s various uniforms as advent of public fashion in Pakistan. But this cliché is an undeniable truth. I grew up in the 1970’s and 1980’s Pakistan. Life was rather simple as compared to the 21st century. There Before Mr. Bhutto’s donning shalwar kameez was just the one Pakistan Television (PTV), and two major newspapers, Daily Dawn and Jang were the prime and popularising it as fashionable, it was PIA that sources of news, current affairs and entertainment. Yes, books were also a huge source of entertainment introduced fashion trends. And why not when PIA’s and knowledge. uniform designers list boasts of names such as international designers like Sir Hardy Amies and In the world of books, travel was one of the most Pierre Cardin, and Pakistani designers like Laila appealing subject. Starting from classical literature, Shahzada and Nahid Azfar, among others. It is Tilism-e-Hoshruba to Qissa Chaar Dervish to Around hardly surprising that the uniforms became fashion the World in 80 Days to travelogues, not only fed my sensations for their silhouettes, colours and imagination but also introduced me to the exciting beautiful amalgamated local motifs in design. world of travel. Exotic places, wonderful sights, sounds and smells, and stories of adventure and In fact, PIA was the first airline to adopt traditional, valour. Ships sailing in dangerous high seas, and local dress as its uniform followed by Malaysian romantic trains snaking through various landscapes Airline, Singapore Airlines, Air India and others. were the usual modes of transport. Even in real life air And the stewardesses who donned these stylish travel was not as common as it is today with low fares, uniforms were no less stylish and elegant. budget airlines, more disposable income. Did I mention I remember Qurratulain Hyder mentioning the life was simpler? Also, with parents being professors, female cabin crew recruiting campaign for Orient there was a lack of disposable income, exposure to air not just of my life but also PIA’s. Airways, the parent airline of PIA, in her bio novel travel was limited to seeing off relatives at the airport, All these memories came flooding back when PIA’s Kaar-e-Jahan Daraz Hai. She went all over both advertisements and, of course, PIA. digital ads appeared on my Facebook timeline. East and West wings of Pakistan’s universities and Crisp, witty and lively, the ads featured cabin crew women colleges introducing the new airline and Pakistan International Airlines (PIA), along with PTV, was a big part of the collective memory of MAR / APR 2018 36, 37 |38|
HUMSAFAR INFLIGHT MAGAZINE progressive and liberal. It grew to glory in today’s competitive exponentially as a world leading business environment that the airline. And I do see signs of airline industry is facing. a great vision leading today’s I will spare you from the boring PIA. You may think they are business details of the plan. small, but they are extremely However, having been briefed significant when it comes to in detail by the current CEO, Dr. giving a new lease of life to the Musharraf Rasool Cyan, CCO, corporation that has seen a Mr. Bilal Sheikh and COO, Mr. Zia near-crash in recent years. To Qadri, I can tell you, if these three begin with, realisation in the PIA are allowed to function freely management to catch up to a without any state or government fast changing world. PIA has or political intervention, my gut inviting the girls to join PIA as gone digital and in very little time, says that in the next 10 years, stewardesses. Initially, she just a year or so, it has become PIA will regain its former status faced disappointment and then the number one airline when it as one of the leading airlines in applications began pouring comes to social media presence the world that had the honour of in. The first stewardess was and engagement. teaching and training more than Haseena Farooq, daughter of 30 airlines to fly. Some of them one of the Finance Ministers Also, gestures like the first ever are considered best in Ghulam Farooq. She was on-board concert featuring the world today. elegant, beautiful and educated. Pakistan’s music sensation And that was the calibre of PIA’s Momina Mustehsen on the last And that’s why I am vehemently stewardesses back then. Independence Day was a opposed to privatisation of PIA, like the erstwhile BCCI, ground-breaking step. PIA. It is our national asset. It was like a family. We knew many Then came Christmas. PIA is Pakistani people’s pride. The staffers who all were friendly celebrated the beautiful festival state and the government are and their families socialised and on one of its flights, honouring just trustees of this people of children were friends. I guess it one of its senior Christian cabin Pakistan’s asset. They have was an environment created by crew member who led the choir no right to sell it to greedy great heads like Noor Khan and singing and distributing goodies profiteering businesses whose Arif Ali Khan Abbasi. Once Arif among the passengers. PIA’s sole aim will be money-making Abbasi told me in conversation: revolutionary gesture was not and not keeping the pride “A team leader’s prime only hugely appreciated, but also intact and take PIA to new responsibility is to be a father sent out a peaceful, pluralistic heights in terms of honour. Yes, figure, pat the backs of his/her image of Pakistani society. numbers are important. Yes, colleagues and juniors and watch And then remaining true to its it’s a business. Yes, PIA cannot out for them, protect them, to tradition, PIA once again hired continue to suffer from losses. keep them happy. That’s all s/ designers to re-design its cabin But PIA is a lot more than he is supposed to do and the crew uniforms, there was a just a business. team does the rest. If the staff contest and finally Nomi Ansari’s is happy, they work brilliantly.” design was chosen highlighted And the small things like new I’m certain that he applied this by Saniya Maskatiya’s beautiful digital footprint, and marvellous strategy during his two tenures vibrant headgear. gestures portray that PIA is as Managing Director of PIA. And if this was not enough, the redefining its brand values and airline recently came up with an promise. They have a grand You must be thinking why am I aggressive five year growth plan vision and power of the will. If PIA reminiscing about PIA’s concentrating on overhauling can do it once, it can do it again. past. I will tell you the reason. of the company. Now that’s a Give its unfair advantage Because PIA’s past was glorious, mega solid move towards return a fair chance! MAR / APR 2018 38, 39 |40| |41|
HUMSAFAR INFLIGHT MAGAZINE Kids Reads Let’s Guess! Q: I’m tall when I’m young and I’m short when I’m old. What am I? Q: A house has 4 walls. All of the walls are facing south, and a bear is circling the house. What colour is the bear? Q: A girl is sitting in a house at night that has no lights on at all. There is no lamp, no candle, nothing. Yet she is reading. How? Q: How can you throw a ball as hard as you can, to only have it come back to you, even if it doesn’t bounce off anything? Q: I am an odd number. Take away one letter and I become even. What number am I? By Tereasa Surratt and Donna Lukas Answers on Page 50 This engrossing tale is of a tree made strong by the compassion and love c shown to it by the animals that live within its trunk. The tree Cool Gadget ends up living a long life, happily providing for animals and people alike, but eventually time Anki Cozmo Animated takes itsWonder toll on it. So, everyone gathers around Price: $180 their favourite tree in this beautiful story of Bring a new member of the family transformation, love and loss. home! The Anki Cozmo robot is packed with enough personality to keep the entire family entertained with fun games and spunky reactions. The coolest part? Your Animated Wonder kid will be able to learn about coding while playing with the little guy, too. Smallfoot In this animated adventure, with its star-studded cast and great music, Smallfoot puts the Bigfoot legend to rest when a young Yeti stumbles across something he didn’t know of - a human. When the simple Yeti community get to know of this Smallfoot, it causes an uproar over what else might be out there in the big world beyond their secluded village. This all-new story about bravery and friendship is a definite must-watch. |42| |43|
HUMSAFAR INFLIGHT MAGAZINE Sports PSL: The Jewel in PCB’s Crown By Sohaib Alvi As the sun began its descent on lifted the trophy after a hard fought grounds. Most of the country’s England & Wales Cricket Board is confident the entire league will The teams primarily belong to the the hottest day of the year over final, one thought of the five week top players of the first class circuit who proposed a 20 over per innings be played in Pakistan. Till then, the billionaires who would pay up to 52 35,000 spectators had already journey that began in Dubai. would appear, including those who game to county chairmen in 2001; rhythm of the drums and smacks of million dollars for a team, and the crammed into a roofless National were playing international cricket or and in 2003 the first matches were the bats will be based in the second sponsors who can fork up to 6 Stadium in Karachi. Men, Women There the Pakistan flag had risen recently were in the final squads of played in England. home of Pakistan cricket, the desert million dollars for the PSL title and children of all ages had braved to the national anthem played by the Pakistani team. kingdom of United Arab Emirates. sponsorship and those who can the long haul procedure of the last Sachal Orchestra and Ali Zafar But once launched, the Pakistan It can be said that PSL is more spend up to 1.5 million dollars on a mile, being shuttled or walking to had come gyrating down from the You would see top Pakistani Super League is now reputedly the than just a cricket league. Here, team sponsorship. the venue, most dressed in yellow air and rode the airwaves singing bowlers being thrashed mercilessly second most viewed T20 league, from February through March, and some in red, the colours of the his super hit, Rockstar; Abida by unknown youngsters and after the Indian Premier League, the cricketers from across the Marketers love this season they teams playing the final. But many Perveen had dazzled with her an anonymous bowler would and ahead of England’s T20 Blast, world and large majority from build their brands on the brand also dressed in green, symbolising sufi mysticism as her medley was send the Test batsman’s stumps Australia’s Big Bash League, Pakistan rub shoulders with royalty that has become PSL. Whether Pakistan. Indeed it was Pakistan danced to by twirling dervishes; cartwheeling. Cricket South Africa’s T20 and the glamorous stars of the it is a frivolous snack brand or a that was already the winner and and then the opening ceremony Challenge, West Indies’ Caribbean entertainment world, enjoying glitzy conservative banking product, all especially Karachi where foreign was complete with performances That cricket happens year after year. Premier League and the parties. On the field it rains sixes line up to run their product players were playing cricket for the by Shahzad Roy followed It happened last year and is being Bangladesh Premier League. and fours and PSL you can say is offerings in between and during first time since 2009. by Jason Derulu. played this year and will continue both beauty and the feast. overs on screens. to eternity, as it seems. It is a To date, the league is played on And when they rose as one to the So began and ended PSL Season flagbearer of Pakistan’s international grounds with the There are player auctions and Where the Board CEOs would be national anthem played it was 3. Indeed the PSL had taken a grassroots cricket. final of the 2016 edition played drafts, and cheerleaders dance to seen through glass sitting quietly on a rousing moment, no less than long time coming even though the in Lahore. By 2019 Najam Sethi, the music beat after every over, a sofa in Test matches, the when Ali Zafar and Shahzad Roy pioneers of the shorter format were As such, we all saw with Chairman of Pakistan Cricket boundary or dismissal. Player kits franchise owners are seen smiling had set the preamble with their unknowingly Pakistanis. Back in amusement when the shorter Board and the man who must be are branded from chest to back and or fretting next to the dugout, stirring songs. And by the time the 1980s we would have 20 to 25-over format was thought of as the credited for launching the league, shoulder to the toes. involved as much as the coach and fireworks hit the sky some three formats played through Ramadan brainchild of Stuart Robertson, hours later as Islamabad United nights to almost full crowds at local the marketing manager of the MAR / APR 2018 42, 43 |44| |45|
You can also read