The "Flash Boys" Effect: An analysis of high-frequency trading in the online media
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The “Flash Boys” Effect: An analysis of high-‐frequency trading in the online media © 2© 014 MediaMiser MediaMiser 2014 Ltd. High-Frequency Trading 1
Table of Summary Executive Contents Introduc?on/Methodology ……………………………………………………………………………………… 3 Execu?ve Summary ……………………………………………………………………………….…………………... 4 Overall Coverage …………………………………………………………………………………………………………. 5 Flash Boys …………………………………………………………………………………….................................... 9 Dark pools …………………………………………………………………………………………….…………………...… 10 Inves?ga?ons ………………………………………………………………………………………………………………. 11 About Us ………………………………………………………………………………………………………………………... 12 © 2© 014 MediaMiser MediaMiser 2014 Ltd. High-Frequency Trading 2
Executive Summary Introduction/Methodology What’s this report about? The goal of this report is twofold – to show the impact of the Michael Lewis book Flash Boys on media men7ons of high-‐frequency trading (HFT), and to illustrate the nature of that coverage through analysis of top organiza7ons, top issues/events, and the top outlets and journalists found within that coverage. What exactly is high-‐frequency trading? Good ques7on. Investopedia says high-‐frequency trading is a “trading plaDorm that uses powerful computers to transact a large number of orders at very fast speeds. High-‐frequency trading uses complex algorithms to analyze mul7ple markets and execute orders based on market condi7ons. Typically, the traders with the fastest execu7on speeds will be more profitable than traders with slower execu7on speeds.” The book’s main angle – that high-‐frequency trading is essen7ally a nega7ve prac7ce allowing some traders an unfair advantage in the market – was a constant theme in media coverage. What media coverage did you use? The report was limited to men7ons of high-‐frequency trading in online news stories from major English daily newspaper sites in North America, major financial news websites and newswires, and major general news sites. Coverage was monitored and collected using the keyword “high frequency trading.” When exactly did you look at coverage? Coverage was analyzed during the first half of 2014: January 1 to June 30, 2014. © 2© 014 MediaMiser MediaMiser 2014 Ltd. High-Frequency Trading 3
Executive Summary • Following the ini7al spike created by the book launch, men7ons of high-‐frequency trading in the media per week were sustained into May and June as markets and organiza7ons reacted. • The “Flash Boys effect” on media coverage of HFT was so great that men7ons of the prac7ce jumped 440 per cent in total in the three months following its release. • The book was the most-‐covered issue or event during the study period, and was discussed more than 350-‐per-‐cent more than June’s Senate hearings into HFT. • Goldman Sachs was the most-‐men7oned investment bank in coverage, and had the highest SOV of any investment bank in every month but January and June. It was followed by Barclays, which received most of its coverage in June when a lawsuit against it related to its HFT opera7ons was brought by the New York Adorney General. Mentions of HFT • HFT firm Virtu made headlines in early April aeer delaying its long-‐awaited Ini7al Public jumped 440 per cent Offering just days following the book’s in total in the three release, leading many to speculate that the months following book influenced the firm’s decision to delay. the book’s release. • Bloomberg was the top online outlet to run stories men7oning high-‐frequency trading, closely followed by CNBC and BusinessWeek. The Wall Street Journal was next, followed by Reuters. • Bloomberg’s Sam Mamudi was the top journalist to men7on high-‐frequency trading in his coverage. His stories were typically published on Bloomberg.com and on BusinessWeek’s website, along with the Washington Post. • Dark pools/markets, which are unregulated markets controlled by individual banks, were very scarcely men7oned prior to April. But they ended up with the second-‐ highest share of voice overall, with men7ons especially picking up in June in conjunc7on with the Barclays lawsuit. © 2© 014 MediaMiser MediaMiser 2014 Ltd. High-Frequency Trading 4
Overall Coverage Executive Summary Total Articles: 2,414 Total Circulation: 5,189,474,170 Online ar?cles men?oning “high frequency trading” Barclays hit with lawsuit 800 from NY Attorney “Flash Boys” General for alleged 700 release “unfair trading practices” 600 500 Senate hearings on Ar?cles high-frequency 400 trading 300 200 100 0 Jan 02 -‐ Jan 20 -‐ Feb 07 -‐ Feb 25 -‐ Mar 15 -‐ Apr 02 -‐ Apr 20 -‐ May 08 -‐ May 26 -‐ Jun 13 -‐ Jan 19 Feb 06 Feb 24 Mar 14 Apr 01 Apr 19 May 07 May 25 Jun 12 Jun 30 Share of voice – Major discount brokerages • Following the ini7al spike created by the book launch, men7ons of high-‐frequency trading in the 2% media per week were sustained into May and June as markets and organiza7ons reacted. 3% 4% • The “Flash Boys effect” on media coverage of HFT 34% was so great that men7ons of HFT jumped 440 per 15% cent in the three months following its release. • Men7ons of HFT took off again in late June, aeer the New York Adorney General slapped a lawsuit on UK-‐based Barclays for what he said was unfair prac7ces surrounding its HFT techniques and 16% company-‐run dark pool. • The share of voice of major discount brokerages 26% was led by Charles Schwab, followed by TD Ameritrade and E*Trade. Discount brokerages were typically men7oned as a tool used by “mom and pop investors” (“What Michael Lewis gets wrong about speed trading” in Businessweek (online), April Charles Schwab TD Ameritrade E*Trade 1). Fidelity Scodrade Interac7ve Brokers • Charles Schwab was men7oned most oeen because Lightspeed of statements made by Charles Schwab himself, the chairman of the firm, who called HFT a “growing cancer that needs to be addressed.” © 2© 014 MediaMiser MediaMiser 2014 Ltd. High-Frequency Trading 5
Overall Coverage • The launch of “Flash Boys” was the most-‐ Share of voice – Notable issues/events covered issue or event during the study period, and was discussed more than 350-‐ per-‐cent more than June’s Senate hearings into HFT. 2% 3% Flash Boys • Dark pools/markets, which are unregulated 3% markets controlled by individual investment 3% 31% Dark pools/markets banks, had the second-‐highest share of voice, with men7ons especially picking up in 6% Schneiderman inves7ga7on June in conjunc7on with the FBI inves7ga7on Barclays lawsuit. 8% Flash crash of 2010 • The various ongoing inves7ga7ons into HFT Barclays lawsuit by the NY Adorney General, the FBI, and 9% the Department of Jus7ce received Holder/DOJ inves7ga7on prominent coverage during and following Senate hearing the book’s release. 14% 21% "Maker-‐taker" trading • The “Flash Crash” of 2010 was oeen referenced as an example of nega7ve Rhode Island lawsuit consequences of automated trading. • The “maker-‐taker” trading model, which is related to HFT, was also referenced nega7vely -‐-‐ especially aeer NYSE President Thomas Farley said it should be banned during June’s Senate hearings. “A huge number of the (HFT) ou\its he dealt with… no one had ever heard of, and the firms obviously intended to keep it this way.” -‐ Excerpt from Flash Boys Share of voice – HFT firms • While HFT firms aren’t oeen men7oned in the 1% media, companies men7oned in Flash Boys 3% such as Getco, Citadel, Hudson River Trading 4% Virtu and Spread Networks were singled out in 11% Knight Capital online coverage. 38% Getco • HFT firm Virtu, which had the largest share of voice by a considerable margin, made Citadel headlines in early April aeer delaying its long-‐ 13% Tradebot awaited Ini7al Public Offering just days following the book’s release (“Virtu to Hudson River Trading indefinitely postpone IPO: report” in Atlanta Spread Networks Journal-‐Cons?tu?on (online), April 18), leading 14% many to speculate that the book influenced DRW the firm’s decision to delay. 16% © 2© 014 MediaMiser MediaMiser 2014 Ltd. High-Frequency Trading 6
Overall Coverage Share of voice – Investment Banks • Goldman Sachs was the most-‐ men7oned investment bank in 2% 2% coverage, and had the highest SOV of Goldman Sachs any investment bank in every month but 5% Barclays January and June. 5% 22% Credit Suisse • It was followed by Barclays, which 5% JPMorgan received most of its coverage in June when a lawsuit against it related to its Ci7group HFT opera7ons was brought by the New 6% York Adorney General. Morgan Stanley UBS • Most investment banks referenced in 7% coverage were US-‐based, but were also Deutche Bank 19% from Switzerland (Credit Suisse, UBS), RBC England (Barclays), Germany (Deutsche 7% Bank), France (BNP Paribas) and Bank of America Canada (RBC). 10% 10% BNP Paribas • The large majority of men7ons of all Merrill Lynch investment banks rela7ng to HFT were nega7ve, simply due to the nature of coverage. Share of voice – Investment Banks over ?me (by ar?cles) 0 4 0 2 0 3 12 5 6 2 2 19 3 9 33 8 17 5 8 10 11 6 12 30 2 1 26 14 14 33 0 15 26 14 11 18 5 14 41 19 5 18 5 19 6 34 56 75 7 10 56 18 8 8 7 11 29 15 6 26 192 16 63 53 10 123 9 40 Jan Feb Mar Apr May Jun Goldman Sachs Barclays Credit Suisse JPMorgan Ci7group Morgan Stanley UBS Deutche Bank RBC Bank of America BNP Paribas Merrill Lynch • The propor7on of men7ons of Goldman Sachs was highest in every month except January and June, when news broke that the New York Adorney General was launching a lawsuit against Barclays for what his office said are “unfair prac7ces associated with its high-‐frequency trading techniques.” MediaMiser © 2© 014 MediaMiser 2014 Ltd. High-Frequency Trading 7
Overall Coverage Top journalists • Bloomberg’s Sam Mamudi was the top journalist to men7on high-‐ frequency trading in his coverage. Bob Pisani -‐ CNBC 19 His stories were typically published on Bloomberg.com and on Kevin Dugan -‐ New York Post 19 BusinessWeek’s website, along with Sarah Lynch -‐ Reuters 20 the Washington Post. Carla Main -‐ Bloomberg 30 • Mr. Mamudi was followed by John McCrank and Karen Freifeld, both of Bradley Hope -‐ WSJ 33 Reuters. Scod Paderson -‐ WSJ 36 • Mr. McCrank’s high numbers were Mad Levine -‐ Bloomberg 39 due to several syndicated stories that appeared in publica7ons such Karen Freifeld -‐ Reuters 49 as the Chicago Tribune and South Florida Sun-‐Sen?nel, such as “IEX John McCrank -‐ Reuters 63 eyes stock exchange status as firms Sam Mamudi -‐ Bloomberg 105 come knocking” (April 5) and “New York adorney general accuses 0 20 40 60 80 100 120 Barclays of ‘dark pool’ fraud” Ar7cles (June 26). • Ms. Freifeld’s numbers were also Top outlets high thanks to her stories being syndicated (“New York AG slaps New York Times 52 Barclays with securi7es fraud suit” in the Chicago Tribune (online), Forbes 64 June 25). CNN 77 • Bloomberg was the top online outlet Washington Post 98 to run stories men7oning high-‐ frequency trading, closely followed NBC News 104 by CNBC and BusinessWeek. The Reuters 184 Wall Street Journal was next, followed by Reuters. Wall Street Journal 194 • All of the top online outlets were BusinessWeek 265 na7onal in scope. Honourable men7ons go to the New York Post CNBC 288 and Huffington Post, which didn’t Bloomberg 297 make the top ten but published 49 and 46 stories, respec7vely. 0 50 100 150 200 250 300 350 Ar7cles © 2© 014 MediaMiser MediaMiser 2014 Ltd. High-Frequency Trading 8
Flash Boys Total Articles: 810 Total Circulation: 1,783,731,467 Online ar?cles men?oning “Flash Boys” * 450 400 “Flash Boys” 350 released March 31 300 Ar?cles 250 200 150 100 50 0 Jan 02 -‐ Jan Jan 20 -‐ Feb Feb 07 -‐ Feb 25 -‐ Mar 14 -‐ Mar 31 -‐ Apr 17 -‐ May 04 -‐ May 21 -‐ Jun 07 -‐ Jun 23 -‐ Jun 19 06 Feb 24 Mar 13 Mar 30 Apr 16 May 03 May 20 Jun 06 Jun 23 30 Top outlets men?oning Flash Boys • The release of Flash Boys caused the single largest spike in coverage during the study period, and con7nued to be men7oned in NBC News 20 follow-‐up coverage well into June. It also caused the largest spike of any news item Washington Post 22 related to HFT during the study period. New York Post 26 • The top publica7ons men7oning Flash Boys were the same as the top five who covered Huffington Post 30 high-‐frequency trading in general, although the order was slightly different, with CNN 40 BusinessWeek coming out on top. Reuters 62 • Men7ons of Flash Boys jumped slightly during June’s Senate hearings on HFT, mostly CNBC 82 in rela7on to the book “sounding the alarm about a poten7ally rigged stock market Wall Street Journal 89 system” (‘Just 3 Senators have ques7ons at hearing on flash trading” in Huffington Post, Bloomberg 90 June 17). BusinessWeek 97 • The book Flash Boys was discussed around 350-‐per-‐cent more than June’s Senate 0 20 40 60 80 100 120 hearings into HFT, which subpoenaed several Ar7cles well-‐known financial execu7ves to tes7fy. * In ar7cles that also men7on “high-‐ frequency trading” © 2© 014 MediaMiser MediaMiser 2014 Ltd. High-Frequency Trading 9
Dark pools Total Articles: 535 Total Circulation: 220,916,500 Online ar?cles men?oning “dark pools” * 140 …and continued well after the book’s release, 120 jumping again with the Hardly mentioned in Barclay’s lawsuit by the NY the media before the 100 Attorney General end of March, mentions of dark pools 80 peaked in Ar?cles early April… 60 40 20 0 Jan 02 -‐ Jan Jan 20 -‐ Feb 07 -‐ Feb 25 -‐ Mar 14 -‐ Mar 31 -‐ Apr 17 -‐ May 04 -‐ May 21 -‐ Jun 07 -‐ Jun 23 -‐ Jun 19 Feb 06 Feb 24 Mar 13 Mar 30 Apr 16 May 03 May 20 Jun 06 Jun 23 30 SOV – Investment Banks (in stories • Dark pools or markets, which are unregulated financial marketplaces run by individual investment men?oning dark pools) banks, were brought into the media limelight following the release of “Flash Boys”. • There was virtually no coverage of dark markets 1% 1% Barclays before the release, but men7ons shot up 412 per cent 5% between the middle and end of March. Goldman Sachs 25% 5% • About a week aeer the book’s release, it was reported Credit Suisse that Goldman Sachs was considering shuwng its pool. 5% 5% JPMorgan • A small spike in January was driven by a syndicated Deutche Bank Reuters story on EU securi7es reform, which Ci7group men7oned trading volume limita7ons on European 7% dark markets (“EU reaches deal on sweeping securi7es Morgan Stanley reform”, Jan. 14). 7% 20% UBS • A secondary spike in late May/early June was mostly 7% RBC driven by coverage of proposed SEC rules for dark 12% pools, led by chairperson Mary Jo White. A final spike Bank of America in late June can be adributed to the Barclays lawsuit Merrill Lynch which specifically called out the firm’s prac7ces within its unregulated dark pool. BNP Paribas • This resulted in Barclay’s being the most-‐men7oned * In ar7cles that also investment bank in rela7on to dark pools. men7on “high-‐ frequency trading” © 2© 014 MediaMiser MediaMiser 2014 Ltd. High-Frequency Trading 10
Investigations Initiatives Total Articles: 502 Total Circulation: 920,865,335 Online ar?cles men?oning inves?ga?ons/hearings * Lawsuit against Barclays by 140 New York Attorney General Schneiderman; Hearing by 120 Senate Subcommittee on Investigations Ongoing Schneiderman, 100 Holder and FBI investigations mentioned within articles about the launch of Flash 80 Boys 60 40 20 0 Jan 02 -‐ Jan Jan 20 -‐ Feb Feb 07 -‐ Feb 25 -‐ Mar 15 -‐ Apr 02 -‐ Apr Apr 20 -‐ May 08 -‐ May 26 -‐ Jun 13 -‐ Jun 19 06 Feb 24 Mar 14 Apr 01 19 May 07 May 25 Jun 12 30 Schneiderman inves7ga7on Senate hearing Holder/DOJ inves7ga7on FBI inves7ga7on SOV – Investment Banks (in stories • Ongoing inves7ga7ons were barely men7oned men?oning inves?ga?ons) before the lead-‐up to the Flash Boys release. Unlike the FBI and DOJ inves7ga7ons, men7ons of the NY Adorney General (Schneiderman) Goldman Sachs inves7ga7on persisted well into May thanks to 2% news in early May about the New York Adorney Barclays General planning to subpoena to various 3% 1% Credit Suisse exchanges (“New York Adorney General eyes 25% exchanges in high frequency probe” in CNBC 4% Ci7group (online), May 2)). 5% JP Morgan • The “maker-‐taker” trading model was referenced 8% mostly during Senate hearings in June, as some Morgan Stanley tes7fying financial execu7ves stated the model UBS should be outlawed “Stock exchange pricing model 8% RBC comes under fire at Senate hearing” in South 15% Florida Sun-‐Sen?nel (online), June 17). 8% Deutche Bank Bank of America • Goldman Sachs was once again the most-‐ 9% 12% men7oned investment bank, this 7me in stories Merrill Lynch men7oning ongoing HFT inves7ga7ons and hearings. BNP Paribas * In ar7cles that also • There was a small bump in men7ons of senate men7on “high-‐ hearings around May 13, thanks to a one-‐day frequency trading” hearing about HFT. © 2© 014 MediaMiser MediaMiser 2014 Ltd. High-Frequency Trading 11
About Us MediaMiser is a leading provider of media monitoring and analysis soeware and professional services for organiza7ons of all sizes. Through innova7ve web-‐based and mobile solu7ons, MediaMiser reduces the 7me and effort it takes to gather, analyze and distribute valuable business intelligence extracted from tradi7onal and social media sources. For organiza7ons that prefer to outsource, MediaMiser also provides detailed analysis reports and daily media briefings through an expert client services team. For more informa7on visit www.mediamiser.com or contact: Jim Donnelly Director of Content jdonnelly@mediamiser.com (613) 232-‐7797 x 117 © 2© 014 MediaMiser MediaMiser 2014 Ltd. High-Frequency Trading 12
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