The Dot BigBang is coming - Here's what you need to know
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The Dot BigBang is coming Here’s what you need to know
What is The
Dot BigBang?
Quite simply, it’s the biggest shake-up The release of more than 1,000 new This is the beginning of a new digital
gTLDs means your website won’t have landscape. It gives your brand the
since the internet began. to be a dot com or dot biz or dot org opportunity to grow its digital footprint
anymore – it can be a dot whatever and to build a domain portfolio that
you like. works for you. Dot place, dot trend,
dot industry, dot meme – dot allsorts.
They are up for grabs. This guide will
tell you everything you need to know,
and what to do about it – to make sure
you get there first.
1 The Dot BigBang is coming 2A quick history lesson So what’s happened so far?
Initial application process: Duplicate competition:
A total of 1,930 gTLDs Many brands pounced
were applied for, of on the same gTLDs –
which one-third were for there were more than six
a specific brand, e.g.Nike. vying for .app. Drop-outs
and duplications have
Scheduling releases: allowed ICANN to reduce
The Internet Corporation the number down to just
for Assigned Names over 1,200.
and Numbers (ICANN)
Before
announced a staggered
gTLD release over the
next three years.
In
with
controversy in 2011
3 The Dot BigBang is coming 4The opportunities
for your brand
Increase flexibility and control over your Sector focused Dot moves Organised
corporate image online, your naming strategy, .shop, .fashion, or .luxury, Have your domain prefix gTLDs like .contact
and your partners, suppliers and customers. for example can help and suffix form one can create separate
consumers associate your word for striking and sites or sub-sites for
Greater command over your online presence, brand with a specific area memorable domain visitors looking for
regarding costs, intellectual property and of expertise. names e.g. net.names. particular topics.
technical control.
Innovative Location based Consumer trusted
Enhance your internal and external
Suffixes such as .rocks and Appeal to groups defined gTLDs such as
communications with a stronger point
.ninja can provide a talking by location or language, yourbrand.secure
of interest.
point for consumers. with suffixes like .london can demonstrate
or .christians. high levels of security,
Justify your current online presence, including
build consumer trust
your domain and trademark portfolios .
and help verify your
online identity.
Generate significant revenues through the
registration and renewal of domain names.
So what are your
new domain options?
5 The Dot BigBang is coming 6But beware...
As with your current domain portfolio, new gTLDs
bring a raft of new threats to your brand online.
Brand damage Fraud Counterfeiting
Disgruntled customers Phishing attacks are on The opportunity is rife
can damage your brand the up and new gTLDs, for for thousands of sites
by registering domains example yourbrand.group to sell replicas of your
such as yourbrand.sucks and yourbrand.shop, goods, through domains
or yourbrand.reviews. could be bought up and like yourbrand.shop and
used by criminals. yourbrand.discount.
Brand Damage Fraud Counterfeiting
Overview gTLDs which present gTLDs which could be used gTLDs which could
risk of brand damage as reputable confirmation be used for the sale
from registration by of identity in a phishing attack of counterfeit goods
disgruntled consumers
Current examples yourbrandsucks.com yourbrandlogin.tk yourbrandcheap.co
yourbrand.xxx login.com/yourbrand yourbrandsave.cn
High risk TLDs .sucks .group .shop
.gripe .solutions .deal
.exposed .online .discount
.safety .finance .save
.reviews .credit (fashion)
.adult .institute (shop)
.porn
7 The Dot BigBang is coming 8The Trademark
Clearinghouse
ICANN has set up the Trademark
Clearinghouse (TMCH) to help brands
be aware during the gTLD scramble.
Acting as a single database of
authenticated registered trademarks,
TMCH will inform brands if anyone
is trying to register a trademarked domain
name during the pre-registration launch
period known as the ‘sunsrise’ period.
The NetNames
approach
We’re dedicated to keeping you One Step Ahead, Trademark Clearinghouse Dot Strategy Report: Dot monitoring services:
and our three key services will ensure that your (TMCH) Services: We will recommend the We will look out for any
business gets the most from The Dot BigBang: We will register your most suitable new gTLDs registered domains that
current trademarks and to register and buy the infringe your brand, and
notify you if anybody tries chosen domains for you. we’ll inform you on which
to register a domain using domains your competitors
them (or similar matches). are registering .
Unlike the TMCH, we also
offer 24x7 monitoring
under all phases of
registry operations.
9 The Dot BigBang is coming 10Introducing the NetNames Current domain portfolio Trademark list Customer details
Dot Strategy Engine
List of actively List of Madrid System Additional info
registered domains international trademarks on geographic/sector
focus, key strings etc
Data from Data from WIPO
Our unique engine combines data from public NetNames systems (World Intellectual Qualitative assessment
sources and our own systems to devise a customised Property Organisation) by NetNames Account
Manager
Dot Strategy that’s just right for your brand online.
Dot Strategy Engine
Suggested TMCH trademark registrations.
Suggested new gTLD registrations.
Registration strategy
Time and resource allocation.
Suggested Suggested gTLD Change in portfolio
TMCH registrations domain registrations and cost with time
11 The Dot BigBang is coming 12About NetNames Get in touch
With more than 350 employees Contact a NetNames gTLD expert
worldwide, NetNames is Europe’s now and we’ll run the Dot Strategy
largest domain name management Engine and produce your customised
and online brand protection specialist. Dot Strategy Report.
Headquartered in London, with
additional offices in Cambridge, Visit www.gtld.com
Copenhagen, Munich, New York, Oslo,
Paris, Santa Monica, Stockholm and
Zurich – NetNames focuses on keeping
brands one step ahead online.
13 The Dot BigBang is coming 14You can also read
