OCEAN RACING CLUB VENDEE 2020VISION - Whitecap LTD
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VENDEE2020VISION OCEAN RACING CLUB
THE OPPORTUNITY
AN EXCLUSIVE BUSINESS CLUB CENTRED AROUND OCEAN RACING AND THE
DEVELOPMENT OF YOUTH TALENT
★ B2B, B2C and employee engagement platform
★ Strong networking opportunity through exclusive club membership
★ Sports marketing and media property with authentic content creation at its
core
★ A fraction of the normal campaign entry cost with team and race yacht
already in place
★ Support a performance orientated sailing initiative, investing in exceptional
young individuals, athletes and “stars of the future”
★ Strong sustainable energy values to support partners’ CSR
★ Association with cutting edge technology, innovation and design
SHARED VALUES
WHITECAP AND ARTEMIS
★ Whitecap in seventh year of managing Artemis’ investment in sailing
★ Special relationship enables brand partners cost effective entry to
ocean yacht racing
★ Existing investment in project underwritten by Artemis
★ Existing and reputable sailing project
★ Equal and shared benefits to all partners
★ Benefit from Artemis significant investment in sailing over the past 10
years
DEE CAFFARI MIKE TINDALL FRIENDS OF VENDEE2020VISION ZARA TINDALL ROBIN KNOX JOHNSTON
VENDEE2020VISION
FACT: 2019 SEES 50 YEARS SINCE A BRIT WON A SOLO NON-STOP AROUND THE
WORLD RACE
MISSION: THE FIRST BRITISH WINNER OF THE VENDEE GLOBE 2020
★ Managed by Whitecap - Founder of Vendee2020vision and established
yachting partner to Artemis Investment Management and Harrods
★ Turnkey sports marketing solution - Open 60 race yacht, skippers and
campaign team already in place
★ Working with key partners to exceed traditional sponsorship returns
★ World record holders of Around Britain and Ireland
★ Training and evaluating the UK’s best upcoming solo skippers
★ Transat Jacques Vabre 2017: an iconic and revered ocean race and a key
part of our training and selection process for the Vendee Globe 2020
COWES WEEK - 29 JULY-5 AUGUST VENDEE2020VISION PRIVATE AND EXCLUSIVE WATERSIDE NETWORKING AND ENTERTAINMENT FACILITY ★ Water side location with stand out branding ★ Intimate shore base adjacent to Red Jet ferry terminal ★ Official club launch party on Thursday evening - 100+ guests ★ Friday evening BBQ, fireworks and Red Arrows ★ RIB transfers direct to the Open 60 for onboard experiences ★ Great transport links, only yards from the Redjet ★ Opportunity to meet with “sailing and sporting Royalty” at launch event
ROLEX FASTNET RACE - 6-8 AUGUST
VENDEE2020VISION TO COMPETE IN ONE OF THE WORLD’S MOST ICONIC OFFSHORE
RACES - THE FASTNET RACE
★ Biggest offshore race in the British sailing calendar, with around 400
participants
★ Access to VENDEE2020VISION guest facility in sought after location in Cowes
★ Meet and greet with crew before departure
★ Close up, on the water viewing of the Fastnet start onboard luxury motor yacht
★ Daily social media updates from the boat
★ Opportunity for Facebook live link from the boat
LENGTH OF BRITAIN - SEPTEMBER WORLD RECORD ATTEMPT OF THE ICONIC CHALLENGE OF TAKING ON THE LENGTH OF BRITAIN ★ 876nm from Land’s End to John O’Groats ★ Attempting to break the current World Record of 83h 53min ★ Generate significant media interest ★ Authentic and compelling content for social media
TRANSAT JACQUES VABRE - NOVEMBER RACE FACTS ★ Established race - 13th edition ★ Key race for the training and selection process ★ Double handed race - From France to Brazil (5400 miles) ★ 650,000 spectators ★ 3.5 million race followers ★ 400 visiting journalists ★ 10,000 articles
EXPERIENCES NETWORKING COMMUNICATION
BENEFITS OF MEMBERSHIP
BRANDING CONTENT PRODUCT
DEMONSTRATIONMONEY CAN’T TEAM WORK CELEBRATION
BUY
EXPERIENCES
HANDS ON BESPOKE ENGAGINGBOAT LAUNCH SAILING DAYS PRIZE GIVING
NETWORKING
RACES EVENTS SKIPPER
APPEARENCESCONTENT TARGET
NEWS
FACTORY AUDIENCE
C O M M U N I CATI O N
BUILT FOR
SOCIAL MEDIA DIGITAL
COMMUNICATIONATHLETES BOAT RIB
BRANDING
720m2
CLOTHING VEHICLES
BILLBOARDHUMAN DRAMA AUTHENTIC BESPOKE
CONTENT
BRITISH RIGHTS FREE COMPELLINGPR O D U C T D E M O N S TR ATI O N
PACKAGE OVERVIEW - £50K
JUNE 2017 TO JANUARY 2018
EXPERIENCES CONTENT AND MEDIA
GBR 100
2 days on Open 60 (6 guests per day) Rights free usage of images and videos
1/2 day on Open 60 during Cowes Week Weekly social media updates
V202
Behind the scenes access Daily social media updates during racing
Access to British sailing legends Project overview video
2 guests onboard Fastnet spectator boat Skipper visit/presentation
NETWORKING EVENTS BRANDING
Launch event at Cowes Week Branding space on hull and sails
0V
Farewell to skippers event Logo on all team clothing, vehicles and RIB
BRAND BRAND
BRAND
Homecoming event RACES Dedicated website area and links BRAND BRAND
VENDE
E2020
Brand mentions in all team communications
VISION
VENDEE2020VISION
RACES BRAND BRAND BRAND BRAND BRAND V2020V
Fastnet Race
Transat Jacque VabreACTIVATION OPPORTUNITIES*
CLIENT AND EMPLOYEE ENGAGEMENT EVENTS RACE VILLAGE PROMOTION OPPORTUNITIES IN
FRANCE
★ Internal launch event
★ Cowes Week and Fastnet start events
★ Promotional space
★ VIP farewell to skippers event ★ Marketing activation
★ Viewing the start/finish of the Transat
Jacques Vabre from VIP spectator boat CONTENT CREATION
★ Stakeholder networking events ★ Skipper profiling
★ Live video links into customer or
ON WATER MONEY CAN’T BUY EXPERIENCES employee conferences
★ Onboard race boat opportunities ★ Live radio and TV interviews
COMPETITION TO DRIVE SALES AND ROI ★ Royalty free images and video footage
★ Online game / prize to sail on yacht ★ PR stunt opportunities
*NOT INCLUDED IN THE PACKAGEGET ONBOARD! VENDEE2020VISION
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