THE BUSINESSES MAKING A DIFFERENCE IN THEIR COMMUNITY - AUGUST 2018 - BizPlus

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THE BUSINESSES MAKING A DIFFERENCE IN THEIR COMMUNITY - AUGUST 2018 - BizPlus
AUGUST 2018   SURVEY

THE BUSINESSES MAKING
      A DIFFERENCE
  IN THEIR COMMUNITY
THE BUSINESSES MAKING A DIFFERENCE IN THEIR COMMUNITY - AUGUST 2018 - BizPlus
BP SURVEY                    C O R P O R AT E S O C I A L R E S P O N S I B I L I T Y

   Call To Action
     The government is determined to raise awareness of the benefits of embedding best
            practice CSR into day-to-day business operations, writes Emily Styles
                                                                                                    Abbott

T
      he Irish government takes              businesses), though many donors
      Corporate Social Responsibility        seem to be unaware that business                       Through Abbott’s Croí an Óir
      seriously. So much so that there is    benefits are enhanced if such                          (Heart of Gold) programme,
      a national plan on the issue:          community-based activity is                            employees have volunteered more
‘Towards Responsible Business:               approached strategically, rather than                  than 70,000 hours to give back to
Ireland’s National Plan on CSR               ad hoc donations.                                      their local communities. Over 600
2017-2020’. As part of the plan, the            More than two-thirds of businesses                  staff have engaged with more than
Department of Business, Enterprise           in the survey indicated active                         10,000 primary school students
and Innovation has organised an              workplace CSR in the areas of work-                    through the Abbott Family Science
ongoing CSR Stakeholder Forum, and           life balance and staff learning.                       programme, which aims to put the
in June, minister Heather Humphreys          Significantly fewer are active in the                  fun back into science education.
assembled business leaders in Iveagh         areas of equality and diversity and                    Abroad, employees volunteer to help
House to drive further awareness of          employee health and wellbeing.                         modernise healthcare infrastructure
the importance of CSR in business.              Based on firm level experience,                     in Tanzania by training and
  “Ireland’s National Plan on CSR is a       going beyond compliance in the area                    mentoring local laboratory teams.
call to action for businesses both large     of environmental sustainability can                    See also p.70.
and small to consider their impact in        secure differentiation in the
their local communities and society, in      marketplace.                                           ABP Food Group
the workplace, on the environment,              Yet the survey showed that CSR                      Olleco, ABP’s renewables division,
and in the marketplace,” said the            practices in this area are significantly               is an organic recycling initiative that
minister.                                    less prevalent than philanthropy and                   collects waste food and used cooking
  “It is the government’s ambition           sponsorship.                                           oil and converts the used oils and fats
that Ireland be recognised as a Centre          So what does CSR mean in practice                   into biodiesel. ABP is a founding
of Excellence for responsible and            in Ireland? The spectrum of social                     member of Origin Green and holds
sustainable business practices. The          and environmental issues that Irish                    quadruple certification from the
government wants to build a strong           companies are involved in is                           Carbon Trust in recognition of the
economy and deliver a fair society, so       illustrated by the following projects.                 measures it has introduced to
that businesses and communities                                                                     reduce its environmental impact.
thrive throughout Ireland, and CSR is
the way to achieve it.”
                                                 CSR BEST PRACTICE                                  See also p.69.

  In a progress report on the national
CSR plan, the department noted that
                                              Three Ireland . . . . . . . . . . . . . . .60         Achill Island Sea Salt
                                              Kerry Group . . . . . . . . . . . . . . . 61          The company took the initiative to
companies engaged in CSR are
                                              Croke Park . . . . . . . . . . . . . . . . 62         address the issue of single-use plastics
motivated by a variety of factors,
                                                                                                    and decided to move away from
including customer and employee               Bank of Ireland . . . . . . . . . . . . . 63
                                                                                                    plastic packaging. Now, its product is
needs; business sustainability; ethical       Transdev . . . . . . . . . . . . . . . . . . 64       packaged in recyclable glass jars.
decision making; customer
                                              Bewley’s . . . . . . . . . . . . . . . . . . 68
confidence; brand value; and
environmental impact. Building                ABP Food Group . . . . . . . . . . . 69               Bank of Ireland
company reputation and competing              Abbott . . . . . . . . . . . . . . . . . . . . 70     Bank of Ireland donated nearly €2.8m
successfully for prospective employees        ESB . . . . . . . . . . . . . . . . . . . . . . .71   to charities in 2017, with employees
are also emerging as strong business                                                                undertaking 1,300 volunteer days.
                                              KBC . . . . . . . . . . . . . . . . . . . . . . 74
drivers for adopting CSR practices.                                                                 A popular initiative with staff is
  The Forum’s 2017 CSR baseline               Gas Networks Ireland . . . . . . . 75                 Backyard Blitz, with circa. 450 bank
survey of 1,300 businesses found that         Tesco . . . . . . . . . . . . . . . . . . . . . 76    volunteers participating with older
80% view CSR as either ‘very                  Dublin Bus . . . . . . . . . . . . . . . . . 77       members of the community to tidy
important’ or ‘moderately important’.                                                               200 gardens in Dublin, Cork and
                                              IPB Insurance . . . . . . . . . . . . . . 80
The survey indicates a high level of                                                                Galway. It was the bank’s largest ever
                                              Nestlé . . . . . . . . . . . . . . . . . . . . 81     volunteering project.
engagement in philanthropy-based
CSR in the community (83% of                  Core . . . . . . . . . . . . . . . . . . . . . .82    See also p.63.

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Employees in Energia have raised more than €140,000 for local charities over the last five years, including over
€23,000 for Down Syndrome charities. Fundraising activities span coffee mornings, quizzes and other events.
Pictured with Energia’s Elaine O’Flanagan are (left to right) Laura Mollard, Martha O’Flynn and Lia O’Malley

Bewley’s                                   masterclasses and completing work         stadium. All sorts of projects can
Coffee capsules have been growing in       placements. The objective is for young    apply for funding, from community
popularity, but their plastic or metal     people to recognise their potential and   gardens and after-school initiatives,
format does not suit recycling.            to increase their employability.          local heritage projects, street parties
Bewley’s has become the first Irish                                                  and community facilities upkeep.
company to tackle this issue by            Coca-Cola                                 The fund has disbursed over
developing 100% compostable                Helping young people find a pathway       €900,000 since 2009, and 58
capsules that can be disposed of in a      to meaningful employment is the aim       community groups and projects were
household’s brown bin. The company         of the company’s Youth Empowered          supported in 2017. See also p.62.
is also rolling out 100% recyclable and    programme which provides training
compostable cups across its retail         for 750 young people not currently in     Danone
stores. See also p.68.                     education, employment or training.        Danone has been partnering with
                                                                                     children’s charity Barnardos for 15
BoA Merrill Lynch                          Core                                      years, raising nearly €4m in funding.
Bank of America Merrill Lynch is           Junior Achievement Ireland                Their flagship event is the Big Toddle
currently partnering with Code First:      encourages school children to remain      for Barnardos, a half-mile sponsored
Girls to assist 20,000 women in            in education, and employees from          walk for parents and their toddlers.
Ireland and the UK to learn computer       marketing services company Core
coding skills by 2020. The bank            volunteer to teach in inner city          Diageo
provides financial support and staff       schools in Dublin. The company is         Diageo’s Learning For Life
volunteers to help train students.         also a leading corporate supporter of     programme addresses unemployment
                                           the annual Shine a Light fundraiser       among refugees and asylum seekers.
Citi                                       organised by Focus Ireland.               Twenty-two graduates from countries
Citi partners with Junior Achievement      See also p.82.                            including Zimbabwe and Syria
Ireland for its Career Ready                                                         successfully completed the course in
programme. Students in several             Croke Park                                June 2018. The company says that the
Dublin schools are paired with a Citi      Croke Park’s Community Fund was           initiative has benefited 115,000 people
volunteer mentor for 18 months,            established in 2009 to support            worldwide.
visiting workplaces, attending             projects within a 1.5km radius of the                      continued on page 58

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BP SURVEY                  C O R P O R AT E S O C I A L R E S P O N S I B I L I T Y

                                                                                    uses locally sourced woodchips to
                                                                                    provide carbon neutral heat, hot water
                                                                                    and steam in the factory.

                                                                                    IPB Insurance
                                                                                    The mutual insurer is one of the main
                                                                                    sponsors of the Social Enterprise
                                                                                    Development Fund, which is targeted
                                                                                    at inspiring social enterprise projects.
                                                                                    Eight applicants were recently
                                                                                    awarded €50,000 and a place on
                                                                                    Ireland’s only Accelerator Programme
                                                                                    for social enterprises. See also p.80.

                                                                                    KBC
                                                                                    Health and wellbeing is one of the
                                                                                    bank’s four CSR pillars, and the
                                                                                    bank is the presenting partner of
                                                                                    WellFest, Ireland’s only health and
                                                                                    wellness festival that attracts over
                                                                                    10,000 attendees. KBC’s support of
                                                                                    WellFest includes a free 30-day
                                                                                    wellness programme and free-to-
                                                                                    attend pop-up Wellfest events
                                                                                    around the country. See also p.74.

                                                                                    Kerry Group
                                                                                    The company is implementing
                                                                                    certified environmental management
                                                                                    systems across its manufacturing
                                                                                    sites and is on track to deliver against
                                                                                    the group’s 2020 reduction targets
The Engage & Educate Fund is a partnership between law firm Mason Hayes &
Curran and Social Innovation Fund Ireland. Pictured with SIFI’s Deirdre             for carbon emissions, waste and water.
Mortell and MHC partner Richard Woulfe are 2018 awardees Kathleen Draga             In 2017, Kerry surpassed its 2020
and Ar-Raiyan Adesanya from Teen Turn, a programme that provides role               target for waste with a cumulative
models and hands-on experience to teenage girls from disadvantaged                  34% reduction in waste intensity by
communities                                                                         year-end, with 93% of its waste
                                                                                    diverted from landfill. See also p.61.
                                           kilometres could vote for a charity of
Dublin Bus                                 their choice to receive a share of the   Novartis
Dublin Bus came out strongly to            €90,000 challenge fund. See also p.71.   Novartis employees have volunteered
support this year’s Pride parade in the                                             1,500 hours to various charities so far
capital, with two of its buses leading     Gas Networks Ireland                     this year. Volunteers joined staff at
the parade. Separately, the company’s      In 2017, employees logged a total of     Headway to help spruce up its garden
Community Spirit Awards provide            1,500 volunteer hours, mostly for        as part of the company’s Community
funding from excess fares to voluntary     STEM-related educational                 Partnership Day, which has been
and community groups across Dublin         programmes. The company partners         running for 22 years.
to develop new projects, improve their     with Junior Achievement Ireland for
locality and help raise community          Energize, a nationwide science           Nestlé
spirit. See also p.77.                     programme that will benefit over         Nestlé has been proactive in its
                                           5,000 6th class students every year.     commitment to tackling obesity by
                                           See also p.75.                           reducing the sugar content in several
ESB                                                                                 of its popular chocolate bars and
Any ESB employee who volunteers            GSK                                      drinks. In 2018, Nestlé Cereals
over 20 hours with a charity can           GSK has been making big strides in       announced a three-year sponsorship
request that the company donates           lowering its carbon footprint thanks     deal with Gymnastics Ireland. The
€250 to that organisation, and over        to a purpose-built biomass energy        sponsorship will help promote active
40,000 volunteered hours were              facility, located at the company’s       lifestyles by providing support for
recorded by staff in 2017. To celebrate    manufacturing plant in Dungarvan,        Gymnastic Ireland’s development
its 90th anniversary last year, ESB        Co. Waterford. The pharma company        programmes for participants of all
employees who cycled or ran 90             invested €8m in the facility, which      ages and levels of ability. See also p.81.

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                                                                                    Tesco Ireland
                                                                                    The retailer operates a number of
                                                                                    schemes to ensure that food from its
                                                                                    stores doesn’t go to waste, most
                                                                                    notably partnering with FoodCloud.
                                                                                    To further that goal, in 2017 Tesco
                                                                                    launched Community Chill, an
                                                                                    initiative providing food related good
                                                                                    causes with new fridges and freezers
                                                                                    so that they can receive more surplus
                                                                                    food donations to help people in need.
                                                                                    See also p.76.

                                                                                    Three Ireland
                                                                                    The telco commenced a three-year
                                                                                    partnership with Jigsaw in April 2018
                                                                                    with eJigsaw, a digital portal to
                                                                                    support the mental health needs of
                                                                                    young people. Company employees are
                                                                                    supporting the youth mental health
                                                                                    charity with fundraising and skills-
                                                                                    based volunteering. See also p.60.
Ulster Bank funds the Young Social Innovators Awards, which reward socially-
focused projects organised by school students. Among the 800 attendees at           Transdev
the 2018 awards were Michaela Howell, Eoin Fitzpatrick and Brigita                  The LUAS operator’s employees come
Gudenaite from Largy College in Co. Monaghan, whose Dare to Break the               into contact with homeless people on
Silence project concerned domestic violence                                         a regular basis and the company
                                                                                    partners with Inner City Helping
PM Group                                      boxes and selling Nurses for Night    Homeless for the annual FillALuas
The engineering and project                   Care badges, nail files and other     Shoebox Appeal. The idea is that
management company has signed up              IHF merchandise. Reindeer food        LUAS customers are encouraged to fill
to the 30% Club Ireland, which aims           and greeting cards are added to       a tram with parcels that homeless
to achieve 30% female representation          the sales mix over the Christmas      people will appreciate at Christmas.
in senior management by 2020.                 period.                               See also p.64.
Two hundred other organisations in
                                                                                          Survey continued on page 60
Ireland have also made the
commitment.

Prescient Fund Services
The company is a corporate patron of
the fund industry’s initiative,
basis.point, providing grants to charities
to fund educational programmes for
disadvantaged young people.

Primark
The retailer commenced a three-year
partnership with Unicef in July 2018
that will see it contribute around
€5.1m to the humanitarian
organisation. Around €3.8m has been
earmarked to fund an education
programme in Cambodia and the
remaining €1.3m has been committed
to Unicef ’s worldwide emergency
response operations.

Shaws                                         Amgen is rolling out its Biotech Experience programme with the aim of
The department store chain raises             providing hands-on lab experience to 13,500 school children by 2020.
funds for the Irish Hospice                   Pictured with education minister Richard Bruton are Melody McGuirk, Alannah
Foundation through collection                 Fagan and Michaela Doran from Rockford Manor in Blackrock, Co. Dublin

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Three         Ireland
A Better Connected Life

                                                                Three is assisting youth mental health centre Jigsaw to broaden
  Three has taken its core ethos of providing                   its service delivering the eJigsaw digital portal. Pictured are
  a better connected life and applied it across                 Gillian O’Brien (left), Director of Clinical Governance, Jigsaw, and
                                                                Elaine Carey, Chief Commercial Officer, Three Ireland
  its business to maximise the benefits that
  Three can bring to its communities and
                                                                The Jigsaw partnership extends to employees and provides a
                                                                EMPLOYEE WELLBEING
  employees.
                                                                series of workshops on positive mental health for all at
                                                                Three. These talks complement Three’s existing wellbeing
Earlier this year, Three launched a charity partnership with    programme where employees are encouraged to look after
YOUTH MENTAL HEALTH

Jigsaw, the National Centre for Youth Mental Health.            their own physical and mental health. The company provides
Jigsaw is a primary care mental health service offering free    an Employee Assistance Programme, complemented with
and impactful mental health support for young people aged       wellbeing newsletter and webinars.
12-25. Through a network of regional hubs, Jigsaw supports
young people to deal with present and future challenges to      The annual calendar of wellbeing activities includes
their mental health and build their resilience and coping       participation in on-site health checks and weekly fitness and
skills.                                                         pilates classes, a 5k training programme, a step and cycle
                                                                challenge, Mental Health Week events, Grow It Yourself
Three will help Jigsaw to broaden its service offering by       workshops and a year-round Healthy for Life canteen menu.
delivering eJigsaw, a first of its kind digital portal which    Last year, Three introduced the Irish Life Digital Doctor
will support the mental health needs of young people. The       service, providing employees with complimentary 24/7
platform will provide a range of mental health support and      access to a doctor by phone or video call.
information to educate and equip communities in helping
young people, and give direct support to young people at the
time when they most need it.                                    Three is a long-time supporter of Business in the
                                                                SKILLS@WORK

                                                                Community’s Schools Business Partnership
Speaking about the partnership, Elaine Carey, Chief             programme, working closely with St Joseph’s CBS in
Commercial Officer with Three, commented: “We surveyed          Fairview. Volunteer employees take part in the Skills@Work
our employees, customers and the general public and asked       programme where they work with 5th year students to
them what issue mattered most to them. Mental health            impart education and career advice. Work experience is then
received an overwhelming response. Through this                 provided by Three in its Dublin city centre retail stores.
partnership we can deliver a tangible benefit via the digital
portal that will provide young people with the support they
need when they need it.”                                        Three recently launched its 3Assist programme of classes.
                                                                CONNECTING COMMUNITIES

                                                                Hosted by Three retail staff members, the free classes
Three will also provide financial support as well as            provide customers with an understanding of smartphone
fundraising and skills-based volunteering from its 1,400        usage and functionality. 3Assist aims to show people how to
employees to the youth mental health charity.                   use their smartphone to its full potential and stay connected.

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Kerry Group
  Through a focus on innovation, Kerry is
  helping to create products people enjoy and
  feel better about consuming.

One of the greatest challenges facing the world is how to feed
a growing population while maintaining the health of both
people and the planet. Estimates suggest the need for 50%
more food by 2050, while simultaneously trying to reduce
emissions and conserve resources. However, it is not simply
about producing more food. Dual problems of hunger and
obesity persist, often side by side, requiring that we focus on
sustainably producing more of the right food.                       Kerry Group CEO, Edmond Scanlon and Mary Davis, CEO of

As a global leader in the food and beverage industry, Kerry is
                                                                      Special Olympics International, at the launch of Kerry’s

committed to sustainable growth. Over the last 40 years, the
                                                                    two-year partnership with Special Olympics, in March 2018

Group has achieved phenomenal success through a
commitment to delivering for its customers. That                  In creating these products, Kerry is conscious of its impact
                                                                  ENVIRONMENT
commitment is still fundamental to the company’s ethos, but       on the environment. Across manufacturing sites, Kerry is
as the industry has changed, Kerry’s relationship with its        implementing certified environmental management systems
customers has evolved.                                            and is on track to deliver against the Group’s 2020 reduction
                                                                  targets for carbon emissions, waste and water. In 2017,
Today, Kerry is the leading provider of integrated solutions      Kerry surpassed its 2020 target for waste with a cumulative
and a trusted partner to the world’s top food and beverage        34% reduction in waste intensity by year end and over 93%
brands. This position gives Kerry an opportunity to influence     of its waste diverted from landfill.
the products they create, and through its expertise and
global reach, support customers in the development of             The Group also works closely with suppliers to try and
products that can make a positive impact.                         minimise the environmental impact of the raw materials it
                                                                  uses. Kerry has publicly committed to No Deforestation
                                                                  and has a range of initiatives across key categories that seek
As the world’s leading Taste & Nutrition company, Kerry
HEALTH & WELLNESS
                                                                  to improve production practices at farm level.
understands the interdependent nature of both these
attributes, especially when it comes to creating winning
product concepts. The development of more nutritious              All of these efforts are driven by an internal community of
                                                                  COMMUNITIES
products cannot involve a compromise on taste, so Kerry           over 24,000 employees. As a global company, Kerry has a
combines consumer insight, industry leading RD&A and an           diverse workforce and continually strives to provide an open
unrivalled portfolio of technologies and solutions to deliver     and inclusive environment where all employees can succeed.
on customers’ requirements for great tasting products that
contribute to a healthier lifestyle.                              Many employees take the opportunity to get directly
                                                                  involved with their own local communities, using the time
                                                                  provided through the Kerry Volunteer Programme to
                                                                  support a range of projects, including Kerry’s partnership
                                                                  with Special Olympics.

                                                                  As a Group, Kerry is also proud to support other
                                                                  international NGOs as they work to promote more
                                                                  sustainable development across disadvantaged communities.
                                                                  These programmes include the pioneering Project Leche
                                                                  with the World Food Programme in Honduras, the
                                                                  expansion of the Noon Hospital and Research Centre
                                                                  in India and the RAIN programme with Concern Worldwide
                                                                  in Africa.

                                                                  For more information on these and other Kerry
                                                                  sustainability initiatives, visit
Through its ‘Tsara Kalitao’ programme, Kerry works with vanilla

                                                                  kerrygroup.com/sustainability
  farmers in Madagascar to improve production practices and
            promote more sustainable development

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Croke Park
 The home of Gaelic Games and
 a Mecca to GAA fans across the world,
 Croke Park stadium is proud of its
 long-established sustainability credentials.

Croke Park was the first stadium in Ireland and the UK to
secure both ISO 14001:2004 and ISO 20121:2012
standards, and the first stadium in the world to be certified
to the updated Environmental Standard ISO
14001:2015. Under Croke Park’s commitments to these
international standards, the stadium sets itself annual
targets in waste and energy usage reduction and in 2018 the           Croke Park stadium’s Environmental and Sustainability
focus is on cutting the stadium’s production of plastic waste.                         management team

                                                                 The stadium’s wildlife corridor continues to flourish.
                                                                 COMMUNITY INVESTMENT
Caffeine lovers now sip their match-day teas and coffees
RECYCLING STRATEGY

from cups which are made from vegetable-based                    Built three years ago to help preserve urban habitats for
plastics, which allows them to be disposed of in the             local wildlife, this development has seen ravens and blue
stadium’s organic waste stream. Twenty tonnes of compost         tits successfully nest in the stadium since it was
produced from the stadium’s organic waste is made available      established.
each spring to the stadium’s local community for use in local
and community gardens.                                           Croke Park’s community
                                                                 outreach supports its
                                                                 youngest to its oldest
                                                                 neighbours through a
                                                                 schedule of community gain
                                                                 and regeneration projects, as
                                                                 well as special community
                                                                 events that help and give back
                                                                                                          Croke Park won the
                                                                                                    Community Integration Award
                                                                 to the stadium’s neighbours in      at the recent World Stadium

                                                                 a real and tangible way.
                                                                                                      Congress Awards. Pictured
                                                                                                      with the award is Julianne

                                                                 In addition to its annual local
                                                                                                    Savage, Community & Public

                                                                 recruitment drives, a thriving
                                                                                                            Affairs Officer

                                                                 Community Fund has allocated over €900,000 in support
                                                                 to local groups since 2009. One of the biggest Cúl Camps in
                                                                 the country is specially subsidised by the stadium for its
                                                                 youngest neighbours, and a senior citizens Christmas Lunch
 Beverage cups are made from vegetable-based plastics which

                                                                 celebrated its Sweet 16 year in 2017.
   can be disposed of in the stadium’s organic waste stream

Meanwhile, conference attendees visiting the stadium have
their still and sparkling water served in refillable glass
                                                                 In partnership with An Garda Síochána, Croke Park was
                                                                 PARTNERING UP
bottles. The next step for the stadium is to further reduce
the plastic consumed in match-day catering options, and the      the proud supporter of the local area’s first ever Garda
stadium sustainability and catering teams are working            Youth Awards, which recognise and celebrate the special
together to bring in measures before the end of the 2018         contribution young people make in communities across
season that will see disposable plastic being phased out in      the stadium’s community area.
bars and concession units.
                                                                 Working with Dublin City Council, the regeneration of
The efforts to reduce plastic waste production in the stadium    Croke Villas, unveiled in 2017, will provide new housing,
are part of an ongoing broader waste strategy in Croke Park      a new entrance to Croke Park and the building of a world
that has not only seen the stadium maintain a 0% waste-          class National Handball and new Community Centre
to-landfill record since 2014 but also achieve a year-on-        on Sackville Avenue. Ground has been broken on this
year reduction in overall waste production, as well as           project, which is a further investment of €6.5m in the
constant improvements in recycling figures to nearly 80%.        local community by the stadium.

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Responsible Business at Bank of Ireland
    Our purpose, ‘enabling our customers,
    colleagues and communities to thrive,’
    together with our values, are at the
    heart of our approach to being a
    responsible business.

Earlier this year, Bank of Ireland published its fourth annual
Responsible Business Report which has become an
important reference point for everyone within the
organisation as we strive to continuously improve the
                                                                 Ruairí Barcley with his grandparents Sally and John Cotter and Rachel

culture within our business. It contains a comprehensive
                                                                 Foster from Bank of Ireland during Positive Ageing Week 2017

account of the Group’s activities in 2017, including the
                                                                 50:50 gender ratio
                                                                 INCLUSION AND DIVERSITY
following highlights:
                                                                 We are committed to creating an inclusive and diverse place
G €2.8 million donated to charities in 2017.                     to work where our colleagues can be themselves and
G 1,300 employee volunteer days donated to charity and           perform to their full potential, as well as reflecting the
  community organisations.                                       diversity of the customers we serve. As part of this, we have
G €14.1 billion in lending and the largest lender to the Irish   committed to building greater gender balance within the
  economy for the fourth year running.                           bank and set ourselves a goal of achieving an equal gender
G 24% reduction in CO2 emissions achieved through energy         ratio in management and leadership appointments by 2021.
  management programme since 2011.                               This goal, together with a range of supporting initiatives, will
G €15.2 million invested in colleague learning and               help improve gender balance and achieve greater diversity
  development.                                                   across the bank.
G 5,200 sports clubs supported through sponsorship.

                                                                 Up the Hill for Jack and Jill
                                                                 SHARING OUR SKILLS

                                                                 In Bank of Ireland, we support all
                                                                 colleagues to give their time and
                                                                 fundraise for good causes,
                                                                 facilitating their involvement
                                                                 through matched giving and
                                                                 volunteer days through an initiative
                                                                 called Give Together. We encourage
                                                                 our flagship charities to ask us for
                                                                 help in areas where we have skilled
                                                                 colleagues willing to lend a hand.

                                                                 An example of this was Jack & Jill’s Up the Hill
                                                                 campaign. A cross-functional team from within the bank
At Bank of Ireland’s Responsible Business Report launch were
Lesa McDonagh, left, Accelerate Programme participant; Johnny
Cox, With Pride Network; Francesca McDonagh, Group CEO;
                                                                 worked in collaboration with the Jack & Jill team to
                                                                 rejuvenate the campaign, design a new digital registration
Matthew Obamyonyi, Parents and Carers Network; and Audrey

                                                                 platform and leverage free advertising space. The redesigned
Nolan, Head of CSR

                                                                 campaign attracted double the participants of previous years
                                                                 and has created a sustainable model for our charity partner,
Tea & Teach for older customers                                  Jack & Jill, in the future.
PROMOTING FINANCIAL WELLNESS

As Ireland’s population ages, an increasing number of our
customers are over 65. One element of focus has been on
                                                                 Low Carbon Pledge
                                                                 REDUCING CARBON EMISSIONS
helping older people to become more digitally literate
thereby enabling them to access products and services more       We are committed to reducing the impact of our operations
easily and comfortably. Through our partnership with Age         on the environment and have achieved a steady reduction in
Action, we brought young and older people together during        our carbon emissions since 2011. In May 2018, Bank of
Positive Ageing Week when school children invited their          Ireland signed up to the Low Carbon Pledge to reduce our
grandparents to school to teach them about technology.           carbon emissions intensity by 50% by 2030. The pledge is
This was led by our Digital Arrows, who host regular Tea &       part of The Leaders’ Group on Sustainability, a
Teach sessions in local branches, libraries and community        business coalition dedicated to addressing the most pressing
centres, to enable older people to get practical hands-on help   sustainability priorities as well as future opportunities for
and advice on simple things like using their smartphone or a     Ireland.
search engine.

                                                                                          B U S I N ES S PL U S   AU G U S T 20 1 8   63
THE BUSINESSES MAKING A DIFFERENCE IN THEIR COMMUNITY - AUGUST 2018 - BizPlus
Transdev                                                        Ireland is to meet global carbon reduction targets set in the
                                                                COP21 Paris Agreement, and to ensure the long-term
                                                                sustainability of the Irish economy. To this end, this year
  Transdev’s CSR agenda encompasses
  environmental issues, community                               Transdev committed to the Business in the Community
                                                                Ireland Low Carbon Pledge, which commits all signatory
                                                                companies to reducing their Scope 1 and 2 greenhouse gas
  concerns and employee wellness.
                                                                emission intensity by 50% by 2030.
Transdev has a vision to be Dublin’s preferred transport
provider. To realise this vision, we are continually striving
                                                                The LUAS and its maintenance depots and offices take up a
                                                                BIODIVERSITY
for the best, inspiring our employees to perform functional
duties to the best of their ability, ensuring the desired       large footprint in Dublin and we are committed to protecting
outcomes for our customers, colleagues, communities and         the biodiversity that is abundant across the system. In
the city of Dublin as a whole. Our CSR agenda has               2018, we are celebrating the biodiversity that Dublin has to
highlighted four main areas where we concentrate our            offer by running a photography competition in partnership
sustainability and partnership efforts: the environment, our    with An Taisce Green Communities and Diageo, which will
communities, our marketplace and our workplaces.                allow communities to showcase biodiversity in the green
                                                                spaces and community gardens around them.

As a sustainable public transport operator, Transdev is
SUSTAINABLE TRANSPORT
                                                                At Transdev, we are extremely
                                                                COMMUNITY ACTION
addressing one of the most pressing environmental
concerns worldwide: the growing impact of transport on          proud of our community
the environment. Countries around the world still rely          programmes and continue to
heavily on cars as the primary transport mode and with          develop partnerships to
that comes a reliance on diminishing fossil fuels and other     extend the scope of these
natural resources. With LUAS however, there is less air         programmes across the
pollution, less noise, less vibration from road traffic and     communities of Dublin. It all
fewer traffic jams.                                             started with our work to
                                                                reduce anti-social behaviour
At Transdev, we believe that protecting the environment is      and vandalism around the
an essential part of our ongoing activities and we implement    LUAS system, which involved
an Environmental Management System that is                      working with schools and
externally certified to the ISO 14001:2015 standard. Through    community youth groups to
the management system, Transdev’s policy is to                  develop awareness and
                                                                understanding of how the
                                                                                                    Children at a Transdev

continuously work towards reducing waste generation,
                                                                                                    LUAS community event

resource use and energy consumption. Since 2010, we have        LUAS works, what effect anti-
increased recycling by 17%, reduced CO2 emissions by 45%        social behaviour has on staff and what the knock-on
and reduced water usage by 52%.                                 financial consequences are. The aim of the programmes was
                                                                about creating respect for the LUAS and the 100,000+
                                                                passengers per day that we transport.
At Transdev, we are aware that inspiring other businesses to
REDUCING CARBON FOOTPRINT

commit to reducing their carbon footprint is essential if       Over the years these programmes have grown into
                                                                formalised initiatives whereby we aim to tackle the wider
                                                                societal issues that are faced by Transdev and the city of
                                                                Dublin. In addition to the above activities, we also now
                                                                look at the issues of homelessness, youth unemployment,
                                                                safety awareness and racism.

                                                                Homelessness in Dublin is an issue that Transdev must
                                                                HELPING HOMELESS

                                                                deal with on a daily basis as we operate the LUAS system.
                                                                Drivers, inspectors and maintenance staff interact
                                                                face-to-face with homeless people in and around the
                                                                LUAS system, and over the years we have built up
                                                                relationships with many, making us concerned for their
                                                                health and wellbeing. In 2015, Transdev was approached
                                                                by Inner City Helping Homeless to develop a new and
                                                                unique charity event, now known as #FillALuas
                                                                Shoebox Appeal.
   The pollinator-friendly LUAS stop in Kilmacud: Transdev is
    committed to protecting biodiversity across the system

64   BUS INES S PLUS    A UG UST 2018
In 2018, Transdev partnered with Airfield Estate in
                                                                      Dundrum to help them promote their Breakfast Club
                                                                      for kids, whilst at the same time educating the kids on
                                                                      how to use the LUAS safely. Ten DEIS primary schools
                                                                      from across the LUAS network attended the club over two
                                                                      months and learnt all about where the food that they eat
                                                                      for breakfast comes from. Afterwards, they received a
                                                                      brief talk from a LUAS driver on safety issues when using
                                                                      the LUAS and received a goodie bag of LUAS
                                                                      merchandise.

                                                                      Transdev’s vision is to be Dublin’s preferred transport
                                                                      CUSTOMER FOCUS

                                                                      provider. To do this we need to ensure that our passengers
                                                                      are prioritised, and that we provide a safe and efficient
                                                                      service each day. Listening to passengers needs and
At Christmas, Transdev invites customers to drop off shoe boxes

                                                                      requirements is key, and to this end we run Customer
 filled with items for the homeless, with the aim of filling a LUAS
tram. Pictured is Damien Woods, Revenue Protection Coordinator
                                                                      Satisfaction surveys and Meet the Manager events several
Transdev provides a tram at Connolly LUAS platform for a              times each year to gather comments and opinions, and to
day in the lead-up to Christmas and mans it with staff                help us focus our activities on the areas of most concern.
volunteering from across the
company. The tram becomes the                                                               Transdev has introduced campaigns
focal point, with members of the                                                            to reduce fare evasion and operates
public coming by all day to drop off                                                        an initiative called Tram Watch.
                                                 ‘Transdev’s policy is to
shoe boxes filled with necessary               continuously work towards                    This is where our Revenue Team,
items for the homeless. Last year we                                                        working with the Gardaí and the
collected 20,000 shoe boxes.                   reducing waste generation,                   Department of Social Welfare,
In addition, the charity collects                                                           sweep trams checking for valid
much-needed funds to sustain its                                                            tickets and ensuring that passengers
                                                resource use and energy
services.                                             consumption’                          understand the consequences of not
                                                                                            paying for their tickets.

In relation to youth unemployment, we have a long-standing
SCHOOL PARTNERSHIP

partnership in place with St Aidan’s Community School in              Transdev’s staff are pivotal to how we successfully operate
                                                                      WORKPLACE SUPPORT
Tallaght which is facilitated by Business in The Community            the LUAS system. We listen to their needs and
Ireland through its Skills at Work programme. Staff from              requirements through several platforms, including
Transdev introduce the students over a few sessions to the            collective bargaining agreement with their representatives.
realities of the workplace, teaching them how to build a CV           Staff surveys are run on an annual basis and in 2017,
and getting them ready for interviews. We also provide work           through a process called LUAS in Collaboration,
experience placements each summer to the high performing              several recommendations were implemented, including
students.                                                             refurbishment of welfare facilities at the Red Cow Depot
                                                                      and offices, new bike lockers for staff, and a celebration
                                                                      event for the 26 nationalities through a staff diversity day.

                                                                      Each year we run a health and wellbeing week across our
                                                                      three depots, which has a fantastic uptake. Health nurses,
                                                                      nutritionists and physiotherapists attend the depots to
                                                                      undertake screening sessions and provide advice to staff.
                                                                      In addition, the Bike to Work scheme is promoted by a
                                                                      bike shop, and Dublin Fire Brigade provide training in
                                                                      giving CPR to staff who are interested.

                                                                      To conclude, our CSR focus is on sustainability and
                                                                      COLLECTIVE RESPONSIBILITY

                                                                      partnership. We believe in collective responsibility.
                                                                      We do not have all the solutions, but we can share our
                                                                      knowledge and expertise to the benefit of the LUAS
                                                                      customer and the city.
   Transdev staff volunteer at St Aidan’s Community School in
 Tallaght to teach students interview skills and how to build a CV

                                                                                             B U S I N ES S PL U S   AU G U S T 2 0 1 8   65
B P S URVE Y             C OR P O RATE SOCI A L RE SP ONSI BI LI TY

       Good For Business
  Effective CSR                  omás Sercovich was appointed as the         practices to corporates. The organisation
                                 new CEO of Business in the                  has worked with hundreds of companies
    needn’t be
    expensive,
  and can be an
                          T      Community Ireland (BITCI) in
                                 January 2018. One of his mantras to
                          companies undertaking Corporate Social
                          Responsibility initiatives is don’t be afraid to
                                                                             since then, providing guidance on CSR
                                                                             initiatives, highlighting best practice and
                                                                             offering a network to cross-pollinate for more
                                                                             effective CSR activity.
                          admit that CSR is good for business.                 Sercovich worked with BITCI for nearly a
important tool to
engage with staff           He explains: “I would like to see companies      decade before assuming the CEO role. He
 and customers            not answering the question of why they do          helped institute the organisation’s Business
                          CSR with ‘because it’s the right thing to do’. I   Working Responsibly mark, an NSAI-audited
                          would like them to say yes, they are active in     standard for sustainability and CSR that more
  as well as the
   community,             CSR because it is good for communities,            than 20 large firms have achieved.
      writes              but also because it’s good for business.             Sercovich believes that BITCI’s work with
                          That’s the part that many enterprises are shy      senior management in Irish businesses is
                          about saying.”                                     relatively unique. “Around Europe, there are
  Emily Styles
                            BITCI was founded by Tina Roche in 2000          very few organisations in which the
                          as a non-profit organisation promoting CSR         conversations on CSR and sustainability
                                                                             happen at the CEO level,” he says.

                                                                                ‘CSR is part of running
                                                                                 a successful business’

                                                                                Sercovich stresses the business benefits of
                                                                             corporates and SMEs promoting their good
                                                                             work. “I met a company a few months ago that
                                                                             said to me they don’t want to be too
                                                                             ‘flaithulach’ about saying what they’re doing.
                                                                             It’s not about showing off – it’s just about
                                                                             explaining what they do. We need to be more
                                                                             explicit about the fact that CSR is part of
                                                                             running a successful business.”
                                                                                In Sercovich’s view, an important outcome
                                                                             from CSR is staff engagement. “Additionally,
                                                                             communicating your CSR to clients is not an
                                                                             expensive exercise. Why not tell your clients if
                                                                             you’re doing a fundraiser for a local charity?
                                                                             The worst thing that could happen is that a
                                                                             client might want to support or contribute.”
                                                                                Sercovich also urges businesses to dismiss
                                                                             the idea that CSR is an expensive undertaking.
                                                                             “It doesn’t cost money to have a proper
                                                                             employee engagement programme,” he says.
                                                                             “Effective CSR activities are about setting a
                                                                             policy and then orienting your efforts around
                                                                             one theme or one organisation over a period of
                                                                             time. To me, CSR is more about good
                                                                             coordination and integration with the way
                                                                             your business is run than it is about money.
                                                                                “As for where to start, we have resources on
                                                                             our website that provide a step-by-step
                                                                             approach, as well as guidance on how to
                        Tomás Sercovich, BITCI                               partner with other organisations.”

66   BUS INES S PLUS   A UG UST 2018
B P S URVE Y            C O R P O RATE SOCI A L RE SP ONSI BI LI TY

  Helping Jobseekers
  Every year,               eeding Ireland’s Future (FIF) is          in unemployment, while some companies have
                            an annual initiative between food and     commenced with their own initiatives focusing
food companies
   organise a
  basic skills
                    F       grocery companies and government
                            departments to offer pre-employment
                    skills to young unemployed people and early
                    school leavers. Though youth unemployment
                                                                      on assisting local groups,” Carolan explains.
                                                                        Irish Distillers has been involved with FIF
                                                                      since it launched in 2014. “A central pillar of
                                                                      our CSR strategy is sharing our skills,
                    has been reducing, there were 25,450 under-       knowledge and expertise in a practical way,
programme for
  unemployed        25s claiming the dole in June 2018.               which has an immediate and tangible impact,
 young people,        The FIF programme takes place over two          so FIF is exactly the type of initiative that we
                    weeks every May and participating companies       are excited to get involved in,” says Claire
                    provide young jobseekers with practical help      MacCarrick, public affairs and CSR manager.
     writes
Karina Corbett      and advice on their CVs, interview techniques       “This year we held a CV workshop and
                    and job-searching skills, as well offering them   interview skills session at the Jameson
                    an opportunity to gain practical knowledge of     Distillery in Bow Street. Participants gave
                    a range of careers. This year, around 300         written feedback after the event, which was
                    young people took part.                           overwhelmingly positive and therefore very
                      The 20 companies supporting FIF in 2018         rewarding for those who organised the
                    included Aryzta, Britvic, Coca-Cola,              sessions,” MacCarrick adds. “FIF is a great
                    Dunnhumby, Excel Recruitment, Gala,               initiative because there is a clear focus on what
                    Goosebump, Irish Distillers, Keelings, Kellogg,   needs to be achieved and this enables us to
                    Maxol, Mars, Nestlé, Shelfstock, Wallace          deliver a positive impact for participants.”
                    Myers and 1 Plus Security.                          At Mars Ireland, FIF is an important
                      FIF is organised by Efficient Consumer          component of its CSR strategy, according to
                    Response Ireland (ECR), and general               Katherine Hogan, corporate affairs director.
                    manager Declan Carolan says the programme         “Last year we launched our Sustainable in a
                    has assisted almost 4,500 young people in         Generation plan,” says Hogan. “One of its key
                    the past five years.                              pillars is Thriving People, which aims to
                      “Our experience of assisting young people       meaningfully improve the working lives of
                    has highlighted how poorly prepared many          people in our value chain, to enable them to
                    jobseekers are with respect to their standard     thrive. FIF is an ideal way of bringing this
                    of CVs, interview skills and self-confidence,”    pillar to life in Ireland.
                    he says. “It is mainly in these areas that          “Each year we open our doors to programme
                    companies can participate with FIF by             participants who are eager to make themselves
                    imparting their knowledge and improving           more employable. Empowering your team to
                    the readiness of young people to enter the        give back to their community in a fun,
                    jobs market.”                                     practical and tangible way is invaluable to the
                      While Ireland has plenty of food                modern workforce.”
                    manufacturers and retailers, the number of FIF
                    company participants was down slightly this       To find out about becoming involved
                    year. “Perhaps companies see less of a pressing   with Feeding Ireland’s Future in 2019,
                    need to become involved due to the reduction      go to ecrireland.ie

                 Fruit company Keelings participates every year in Feeding Ireland’s Future

                                                                               B U S I N ES S PL U S   AU G U S T 2 0 1 8   67
Bewley’s
                                                                For over 20 years, Bewley’s has championed Fairtrade
                                                                ETHICAL TRADING
  From our origins in 1840 as a Quaker
                                                                here in Ireland and has always shared values rooted in
                                                                community, equality, justice and integrity. All Bewley’s
  company, Bewley’s has maintained a focus

                                                                branded coffee is now 100% Fairtrade certified. Through
  on improving the lives of everyone along
  the coffee and tea supply chain, whilst                       guaranteed orders and prices, we allow coffee growers to
                                                                create better futures for their families and communities and
                                                                also enable them to invest in producing the finest coffees.
  achieving strong business results.
  Bewley’s has developed its sustainability
                                                                We also support Rainforest Alliance – a non-profit
                                                                organisation that leads international conservation
  strategy across three areas of activity:

                                                                programmes. Rainforest Alliance certification combines the
  the environment, ethical sourcing and
  relationships, and involvement in the                         economics of good farm production with better trading
                                                                practices to secure improved livelihoods for farm families
                                                                and workers, and improved ecosystem conservation.
  local community.

As part of their ongoing commitment to sustainability
ENVIRONMENTAL LEADER

Bewley’s is making it as easy as possible for their customers
to be environmentally friendly on the go with the launch of
100% recyclable and 100% compostable cups.

                             Bewley’s Grafton Street is
                             leading the way as the first
                             location that will have the 100%
                             recyclable cups on offer and, as
                             Bewley’s works with coffee
                             operators in the Irish market,
                             customers around the country
                             are able to take their coffee
                                                                Fairtrade farmers Harris and Heidi from Soppexcca visit Bewley’s

                             away in one of the new
                                                                head office in Northern Cross to celebrate Fairtrade Fortnight

                             recyclable or compostable cups.
                                                                In over two decades, one of Ireland’s longest running one-
                                                                SUPPORTING HOSPICE SERVICES
                               Bewley’s has also become the     day charity events has raised over €32 million for hospice
                              first Irish company to launch a   care nationwide and served over 16 million cups of coffee.
                              range of 100% compostable
Bewley’s new 100%

                                                                Bewley’s has been
Compostable Capsule range
                              coffee capsules. Thousands of     the sole sponsor
Irish coffee drinkers start their day by popping a capsule of   of Ireland’s
ground coffee into a machine for the perfect morning brew.      Biggest Coffee
However, as convenient as these capsules are, they come         Morning for
with a cost to the environment due to their un-recyclable       Hospice since
packaging.                                                      it first began
                                                                in 1993.
While the coffee market in general is growing at 1.6% year-
on-year, capsule sales are growing at almost 15% year-on-       In addition to
year. Bewley’s has become the first Irish company to tackle     providing all the
this growing environmental problem by creating a brand-         fresh ground
new range of 100% compostable capsules that you can             coffee free for
drop into your organic recycling (brown) bin. Most other        coffee mornings
coffee capsules on the market are made from a combination       nationwide,
of plastic and aluminium and are not biodegradable.             Bewley’s provides Mario Rosenstock (left) and Keith Duffy
                                                                all marketing
Made from renewable raw materials, Bewley’s new capsules
                                                                                     launching Ireland’s Biggest Coffee Morning,

                                                                support for the
break down in just 12 weeks into CO2, water and compost.
                                                                                     which raised €1.7m in 2017

                                                                campaign each year. Last year, Ireland’s Biggest Coffee
As well as reducing the amount of packaging from the            Morning for Hospice together with Bewley’s raised a much-
previous Bewley’s capsule range, there is less energy used      needed €1.7 million for local hospice and homecare services
and fewer greenhouse gases emitted during production of         nationwide to meet with growing demands for the service.
the new capsules.

68   BUS INES S PLUS   A UG UST 2018
ABP
  At ABP Food Group, working with and
  supporting our local communities has
  been an important part of our business
  for over 60 years.

Standing for Tomorrow, our group-wide CSR
programme, includes a number of community, people and
sustainability initiatives. ABP is a founding member of
Origin Green and is the first company to receive quadruple
certification from the Carbon Trust in recognition of the
measures we have introduced to reduce our environmental
                                                               ABP’s Thomas Deignan demonstrating Farm Safety at the

impact. ABP has also been a strong promoter of farm safety,
                                                               BT Young Scientist and Technology Exhibition 2018

with particular focus on young people, encouraging them to     Each team is also assigned a special project to explore
bring innovative solutions to solve farm safety problems.      innovative and forward-looking techniques and proposals
                                                               for the future benefit of meat production across the supply
                                                               chain. Apart from learning about the intricacies of the beef
Across the food industry, there is always the question of      supply chain, all finalists receive the profits from rearing their
CIRCULAR SOLUTION TO FOOD WASTE

what to do with waste. We took on the challenge of finding a   calves, and one overall winner wins a bursary for their school.
way to turn what others discard into a resource. This led to
the formation of our renewables division Olleco.
                                                               As one of Ireland’s leading agri-business companies, ABP is
                                                               FARM SAFETY

                                        Today, Olleco has      committed to creating awareness and empowering young
                                        created an organic     people, particularly those from rural backgrounds, to
                                        recycling initiative   advocate for safer farms. ABP’s special farm safety prize
                                        that provides a        at the BT Young Scientist and Technology Exhibition
                                        circular solution to   encourages children to come up with creative and innovative
                                        the problem of food    solutions to farm safety issues on farms.
                                        waste. We collect
                                        waste food and used
                                        cooking oil from
                                        50,000 food
                                        manufacturing,
                                        catering and
Olleco produces biodiesel from
used oils and fats
hospitality sector customers across the UK and bring it to
our newly-constructed recycling centre.

This features a biodiesel plant, powered by an anaerobic
digester, and uses waste food to produce renewable heat and
power. This, in turn, is used to run a conversion technology
that produces biodiesel from the used oils and fats. It’s an
example of a successful circular economic model, with the
final product saving more than 95% greenhouse gas
                                                               Students who participated in the ABP Angus Youth

emissions compared to fossil fuels.
                                                               Challenge 2018

                                                               ABP also hosts a Farm Safety Zone at the three-day event
                                                               which is visited by over 60,000 people each year. The
                                                               company is also a patron of Embrace Farm, Ireland’s only
PROMOTING AGRICULTURE TO THE

The ABP Angus Youth Challenge is a unique initiative           support network for those impacted by accidents on farms.
NEXT GENERATION

where 14- to 16-year-olds in Northern Ireland with an
interest in a career in agriculture or agri-food production
compete for a prize of raising Aberdeen Angus calves.
Crucially, there is no requirement to live on a farm to take
part. The finalists are presented with their Aberdeen Cross
calves and rear them with the assistance of ABP through a
farm-to-fork skills development programme.

                                                                                        B U S I N ES S PL U S   AU G U S T 2 0 1 8   69
Abbott
  At Abbott, we leverage the skills and
  passion of our employees to empower local,
  national and international communities.

Abbott is one of the largest healthcare companies in Ireland
with more than 3,000 colleagues working in nine sites
across the four provinces. In addition to commercial
operations and business service centres in Dublin, we have
manufacturing facilities for our diabetes care business in
Donegal, for nutrition in Cootehill and Sligo, for diagnostics
in Sligo and Longford, and for vascular devices in Clonmel.
Three of our plants have received the prestigious Shingo
Prize, which recognises world class operational excellence.

By focusing on the areas where opportunities for Abbott’s
business intersect with positive social and environmental
                                                                 Students and teachers from Killymard National School in Donegal,

impact, we aim to achieve sustainable growth, deliver
                                                                  alongside Abbott Diabetes Care employees, at the official launch

life-changing technology and create value in communities
                                                                             of the Growing Healthy People programme

around the world. In Ireland and around the world,
we work with organisations and community-focused                 Abbott employees have used their skills and expertise
non-governmental organisations (NGOs) to leverage the            to deliver innovative enterprise and life skills
skills and passion of our employees.                             programmes in more than 100 schools since the
                                                                 Junior Achievement Ireland partnership began
Over ten years ago, Abbott in Ireland established The Croí       in 2003.
an Óir programme, (which means Heart of Gold) to
                                                                 Ignition is an engineering programme developed by
support the commitment of Abbott employees across the
                                                                 employees at Abbott’s diagnostics facility in Sligo. The aim
country to give back to their local community. Since its
                                                                 of the programme is to encourage young students to think
inception, Abbott employees have volunteered more than
                                                                 about the various disciplines of engineering. Over six weeks,
70,000 hours. Through Croí an Óir, each Abbott site
                                                                 Abbott engineers visit the school and deliver a range of
ensures that a range of local, national and international
                                                                 engaging engineering activities. It culminates in a visit to
organisations are supported throughout the year.
                                                                 the facility in Sligo.

Abbott Family Science engages primary school students,           In 2017, Abbott’s vascular facility in Clonmel formed a
ACTIVE IN EDUCATION

their parents and teachers in learning about science through     charity partnership with a local organisation chosen by
fun experiments. More than 600 Abbott volunteers have            site employees. Following a selection and voting process,
been involved in engaging more than 10,000 students and          Scoil Aonghusa Special National School was chosen. The
families in education programmes in Ireland since 2009.          goal is to raise €60,000 to build and furnish a sensory
                                                                 room for the school.

                                                                 Growing Healthy People is a new programme in
                                                                 Donegal, where a greenhouse has been donated to
                                                                 Killymard National school, with Abbott volunteers
                                                                 teaching the young students about biodiversity, the
                                                                 environment, energy and good nutrition. Modules have
                                                                 been developed with the support of the National Council
                                                                 for Curriculum and Assessment.

                                                                 Employees have been supporting the Abbott Fund
                                                                 programme to modernise healthcare infrastructure in
                                                                 Tanzania. Over the past seven years, our experts have
                                                                 volunteered their time, knowledge and skills to help train
                                                                 and mentor local laboratory teams. Their primary
                                                                 objectives are to implement an integrated IT system for
                                                                 patient registration and lab sample management, and to
                                                                 train local staff to use the system.
 Abbott has developed long-term relationships with schools
across all ten sites, delivering a range of STEM programmes

70   BUS INES S PLUS   A UG UST 2018
ESB
Creating a Brighter Future
  ESB is committed to playing a role in
  addressing the key social issues facing
  Ireland today.

Last year, ESB celebrated 90 years since its founding in
1927 and has always had a strong sense of Corporate Social
Responsibility (CSR) supporting programmes that enhance
the social and economic fabric of Ireland. ESB is one of only
25 companies in Ireland that hold the Business Working
                                                                      ESB is a major funder of suicide prevention services.

Responsibly Mark and in May 2018 it became one of the
                                                                 Pictured with Dominic Layden of Aware (right) are (left to right)

first companies to sign the Low Carbon Pledge to reduce
                                                                 Sean Walsh, Claire Kierans and Brian Gray from ESB Corporate
                                                                    Centre presenting a cheque for €25,000 to Aware for the

Scope 1 and 2 carbon emissions intensity by 50% by 2030.
                                                                                  recent 90 for 90 Challenge.

                                                                 ESB has donated over €6.5m towards suicide prevention
                                                                 SUICIDE PREVENTION
ESB has been involved in formal funding since it established
ENERGY FOR GENERATIONS FUND
                                                                 services over the past 12 years. ESB joined forces with
its Electric Aid Ireland Fund in July 2005, rebranded to the     Aware in a three-year partnership to support the
Energy for Generations Fund in 2014. In 2017, over               nationwide roll-out of their Life Skills for Schools
€3m was disbursed across a range of community and issues-        programme for Transition Year students. This programme
based initiatives. Nearly €1m of this was direct funding to      aims to teach young people how to manage their feelings
135 charities working in the areas of suicide, homelessness      and how to deal with the challenges that may come during
and education access and support.                                adolescence. In 2017, ESB also committed its support to
                                                                 Jigsaw’s MyWorld Survey 2, a large research
                                                                 programme aimed at mapping today’s youth mental
To assist young children to set off on the best possible start
EDUCATION MATTERS
                                                                 health landscape.
with their education, ESB is supporting programmes such
as Time to Read, Makeshop and TechSpace. ESB also
supports An Cosán’s Virtual Community College,                   ESB provides support to employees who volunteer in their
                                                                 EMPLOYEE VOLUNTEERING SUPPORT
Ireland’s first virtual adult education platform, which          communities. Any employee who volunteers for over 20
aims to increase access to further and higher education          hours with a charity
nationwide and address social inequality through online          can request that ESB
and mobile technology.                                           donates €250 to that
                                                                 organisation. Over
                                                                 40,000 volunteered
Engaging employees in ESB’s CSR programmes is important.
90 FOR 90 CHALLENGE
                                                                 hours were recorded
To celebrate its 90th anniversary, ESB employees were given      by employees in 2017,
the opportunity to vote for the charity they most wanted         benefiting charities
the organisation to support. Votes were earned by clocking       such as Alone,
up 90 kilometres by cycling or running. Aware, Simon             Aware, COPE
Communities of Ireland, ElectricAid, An Cosán Virtual            Foundation, Enable
Community College, Aware NI and Irish Red Cross each             Ireland, Scouting
received a share of €90,000 at the end of the challenge.         Ireland, Special
                                                                                           ESB Volunteer Christopher Julian with
                                                                                          children from St Mary’s National School,
                                                                 Olympics Ireland and      Fairview, Dublin 3, participating in the

                                                                 St Vincent de Paul.
   Staff from across ESB setting off on a 90km cycle in the
                                                                                            Time to Read programme 2017/2018.
midlands as part of ESB’s 90th Anniversary celebrations which
   saw the company donate €90,000 to six Irish charities.

                                                                 ElectricAid is the social justice and development charity
                                                                 INTERNATIONAL CSR

                                                                 of ESB and EirGrid employees and pensioners. The charity
                                                                 receives support from ESB in the form of 2:3 matching
                                                                 contributions up to an annual ceiling of €275,000. In 2017,
                                                                 ElectricAid supported 150 development and relief projects
                                                                 with funding of almost €1.2m. Funding was made
                                                                 available in Ireland and in 37 countries in Asia and
                                                                 sub-Saharan Africa.

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