THE BUSINESSES MAKING A DIFFERENCE IN THEIR COMMUNITY - AUGUST 2018 - BizPlus
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BP SURVEY C O R P O R AT E S O C I A L R E S P O N S I B I L I T Y Call To Action The government is determined to raise awareness of the benefits of embedding best practice CSR into day-to-day business operations, writes Emily Styles Abbott T he Irish government takes businesses), though many donors Corporate Social Responsibility seem to be unaware that business Through Abbott’s Croí an Óir seriously. So much so that there is benefits are enhanced if such (Heart of Gold) programme, a national plan on the issue: community-based activity is employees have volunteered more ‘Towards Responsible Business: approached strategically, rather than than 70,000 hours to give back to Ireland’s National Plan on CSR ad hoc donations. their local communities. Over 600 2017-2020’. As part of the plan, the More than two-thirds of businesses staff have engaged with more than Department of Business, Enterprise in the survey indicated active 10,000 primary school students and Innovation has organised an workplace CSR in the areas of work- through the Abbott Family Science ongoing CSR Stakeholder Forum, and life balance and staff learning. programme, which aims to put the in June, minister Heather Humphreys Significantly fewer are active in the fun back into science education. assembled business leaders in Iveagh areas of equality and diversity and Abroad, employees volunteer to help House to drive further awareness of employee health and wellbeing. modernise healthcare infrastructure the importance of CSR in business. Based on firm level experience, in Tanzania by training and “Ireland’s National Plan on CSR is a going beyond compliance in the area mentoring local laboratory teams. call to action for businesses both large of environmental sustainability can See also p.70. and small to consider their impact in secure differentiation in the their local communities and society, in marketplace. ABP Food Group the workplace, on the environment, Yet the survey showed that CSR Olleco, ABP’s renewables division, and in the marketplace,” said the practices in this area are significantly is an organic recycling initiative that minister. less prevalent than philanthropy and collects waste food and used cooking “It is the government’s ambition sponsorship. oil and converts the used oils and fats that Ireland be recognised as a Centre So what does CSR mean in practice into biodiesel. ABP is a founding of Excellence for responsible and in Ireland? The spectrum of social member of Origin Green and holds sustainable business practices. The and environmental issues that Irish quadruple certification from the government wants to build a strong companies are involved in is Carbon Trust in recognition of the economy and deliver a fair society, so illustrated by the following projects. measures it has introduced to that businesses and communities reduce its environmental impact. thrive throughout Ireland, and CSR is the way to achieve it.” CSR BEST PRACTICE See also p.69. In a progress report on the national CSR plan, the department noted that Three Ireland . . . . . . . . . . . . . . .60 Achill Island Sea Salt Kerry Group . . . . . . . . . . . . . . . 61 The company took the initiative to companies engaged in CSR are Croke Park . . . . . . . . . . . . . . . . 62 address the issue of single-use plastics motivated by a variety of factors, and decided to move away from including customer and employee Bank of Ireland . . . . . . . . . . . . . 63 plastic packaging. Now, its product is needs; business sustainability; ethical Transdev . . . . . . . . . . . . . . . . . . 64 packaged in recyclable glass jars. decision making; customer Bewley’s . . . . . . . . . . . . . . . . . . 68 confidence; brand value; and environmental impact. Building ABP Food Group . . . . . . . . . . . 69 Bank of Ireland company reputation and competing Abbott . . . . . . . . . . . . . . . . . . . . 70 Bank of Ireland donated nearly €2.8m successfully for prospective employees ESB . . . . . . . . . . . . . . . . . . . . . . .71 to charities in 2017, with employees are also emerging as strong business undertaking 1,300 volunteer days. KBC . . . . . . . . . . . . . . . . . . . . . . 74 drivers for adopting CSR practices. A popular initiative with staff is The Forum’s 2017 CSR baseline Gas Networks Ireland . . . . . . . 75 Backyard Blitz, with circa. 450 bank survey of 1,300 businesses found that Tesco . . . . . . . . . . . . . . . . . . . . . 76 volunteers participating with older 80% view CSR as either ‘very Dublin Bus . . . . . . . . . . . . . . . . . 77 members of the community to tidy important’ or ‘moderately important’. 200 gardens in Dublin, Cork and IPB Insurance . . . . . . . . . . . . . . 80 The survey indicates a high level of Galway. It was the bank’s largest ever Nestlé . . . . . . . . . . . . . . . . . . . . 81 volunteering project. engagement in philanthropy-based CSR in the community (83% of Core . . . . . . . . . . . . . . . . . . . . . .82 See also p.63. 56 BUSINESS PLUS AUGUST 2018
BP SURVEY C O R P O R AT E S O C I A L R E S P O N S I B I L I T Y Employees in Energia have raised more than €140,000 for local charities over the last five years, including over €23,000 for Down Syndrome charities. Fundraising activities span coffee mornings, quizzes and other events. Pictured with Energia’s Elaine O’Flanagan are (left to right) Laura Mollard, Martha O’Flynn and Lia O’Malley Bewley’s masterclasses and completing work stadium. All sorts of projects can Coffee capsules have been growing in placements. The objective is for young apply for funding, from community popularity, but their plastic or metal people to recognise their potential and gardens and after-school initiatives, format does not suit recycling. to increase their employability. local heritage projects, street parties Bewley’s has become the first Irish and community facilities upkeep. company to tackle this issue by Coca-Cola The fund has disbursed over developing 100% compostable Helping young people find a pathway €900,000 since 2009, and 58 capsules that can be disposed of in a to meaningful employment is the aim community groups and projects were household’s brown bin. The company of the company’s Youth Empowered supported in 2017. See also p.62. is also rolling out 100% recyclable and programme which provides training compostable cups across its retail for 750 young people not currently in Danone stores. See also p.68. education, employment or training. Danone has been partnering with children’s charity Barnardos for 15 BoA Merrill Lynch Core years, raising nearly €4m in funding. Bank of America Merrill Lynch is Junior Achievement Ireland Their flagship event is the Big Toddle currently partnering with Code First: encourages school children to remain for Barnardos, a half-mile sponsored Girls to assist 20,000 women in in education, and employees from walk for parents and their toddlers. Ireland and the UK to learn computer marketing services company Core coding skills by 2020. The bank volunteer to teach in inner city Diageo provides financial support and staff schools in Dublin. The company is Diageo’s Learning For Life volunteers to help train students. also a leading corporate supporter of programme addresses unemployment the annual Shine a Light fundraiser among refugees and asylum seekers. Citi organised by Focus Ireland. Twenty-two graduates from countries Citi partners with Junior Achievement See also p.82. including Zimbabwe and Syria Ireland for its Career Ready successfully completed the course in programme. Students in several Croke Park June 2018. The company says that the Dublin schools are paired with a Citi Croke Park’s Community Fund was initiative has benefited 115,000 people volunteer mentor for 18 months, established in 2009 to support worldwide. visiting workplaces, attending projects within a 1.5km radius of the continued on page 58 BUSINESS PLUS AUGUST 2018 57
BP SURVEY C O R P O R AT E S O C I A L R E S P O N S I B I L I T Y uses locally sourced woodchips to provide carbon neutral heat, hot water and steam in the factory. IPB Insurance The mutual insurer is one of the main sponsors of the Social Enterprise Development Fund, which is targeted at inspiring social enterprise projects. Eight applicants were recently awarded €50,000 and a place on Ireland’s only Accelerator Programme for social enterprises. See also p.80. KBC Health and wellbeing is one of the bank’s four CSR pillars, and the bank is the presenting partner of WellFest, Ireland’s only health and wellness festival that attracts over 10,000 attendees. KBC’s support of WellFest includes a free 30-day wellness programme and free-to- attend pop-up Wellfest events around the country. See also p.74. Kerry Group The company is implementing certified environmental management systems across its manufacturing sites and is on track to deliver against the group’s 2020 reduction targets The Engage & Educate Fund is a partnership between law firm Mason Hayes & Curran and Social Innovation Fund Ireland. Pictured with SIFI’s Deirdre for carbon emissions, waste and water. Mortell and MHC partner Richard Woulfe are 2018 awardees Kathleen Draga In 2017, Kerry surpassed its 2020 and Ar-Raiyan Adesanya from Teen Turn, a programme that provides role target for waste with a cumulative models and hands-on experience to teenage girls from disadvantaged 34% reduction in waste intensity by communities year-end, with 93% of its waste diverted from landfill. See also p.61. kilometres could vote for a charity of Dublin Bus their choice to receive a share of the Novartis Dublin Bus came out strongly to €90,000 challenge fund. See also p.71. Novartis employees have volunteered support this year’s Pride parade in the 1,500 hours to various charities so far capital, with two of its buses leading Gas Networks Ireland this year. Volunteers joined staff at the parade. Separately, the company’s In 2017, employees logged a total of Headway to help spruce up its garden Community Spirit Awards provide 1,500 volunteer hours, mostly for as part of the company’s Community funding from excess fares to voluntary STEM-related educational Partnership Day, which has been and community groups across Dublin programmes. The company partners running for 22 years. to develop new projects, improve their with Junior Achievement Ireland for locality and help raise community Energize, a nationwide science Nestlé spirit. See also p.77. programme that will benefit over Nestlé has been proactive in its 5,000 6th class students every year. commitment to tackling obesity by See also p.75. reducing the sugar content in several ESB of its popular chocolate bars and Any ESB employee who volunteers GSK drinks. In 2018, Nestlé Cereals over 20 hours with a charity can GSK has been making big strides in announced a three-year sponsorship request that the company donates lowering its carbon footprint thanks deal with Gymnastics Ireland. The €250 to that organisation, and over to a purpose-built biomass energy sponsorship will help promote active 40,000 volunteered hours were facility, located at the company’s lifestyles by providing support for recorded by staff in 2017. To celebrate manufacturing plant in Dungarvan, Gymnastic Ireland’s development its 90th anniversary last year, ESB Co. Waterford. The pharma company programmes for participants of all employees who cycled or ran 90 invested €8m in the facility, which ages and levels of ability. See also p.81. 58 BUSINESS PLUS AUGUST 2018
BP SURVEY C O R P O R AT E S O C I A L R E S P O N S I B I L I T Y Tesco Ireland The retailer operates a number of schemes to ensure that food from its stores doesn’t go to waste, most notably partnering with FoodCloud. To further that goal, in 2017 Tesco launched Community Chill, an initiative providing food related good causes with new fridges and freezers so that they can receive more surplus food donations to help people in need. See also p.76. Three Ireland The telco commenced a three-year partnership with Jigsaw in April 2018 with eJigsaw, a digital portal to support the mental health needs of young people. Company employees are supporting the youth mental health charity with fundraising and skills- based volunteering. See also p.60. Ulster Bank funds the Young Social Innovators Awards, which reward socially- focused projects organised by school students. Among the 800 attendees at Transdev the 2018 awards were Michaela Howell, Eoin Fitzpatrick and Brigita The LUAS operator’s employees come Gudenaite from Largy College in Co. Monaghan, whose Dare to Break the into contact with homeless people on Silence project concerned domestic violence a regular basis and the company partners with Inner City Helping PM Group boxes and selling Nurses for Night Homeless for the annual FillALuas The engineering and project Care badges, nail files and other Shoebox Appeal. The idea is that management company has signed up IHF merchandise. Reindeer food LUAS customers are encouraged to fill to the 30% Club Ireland, which aims and greeting cards are added to a tram with parcels that homeless to achieve 30% female representation the sales mix over the Christmas people will appreciate at Christmas. in senior management by 2020. period. See also p.64. Two hundred other organisations in Survey continued on page 60 Ireland have also made the commitment. Prescient Fund Services The company is a corporate patron of the fund industry’s initiative, basis.point, providing grants to charities to fund educational programmes for disadvantaged young people. Primark The retailer commenced a three-year partnership with Unicef in July 2018 that will see it contribute around €5.1m to the humanitarian organisation. Around €3.8m has been earmarked to fund an education programme in Cambodia and the remaining €1.3m has been committed to Unicef ’s worldwide emergency response operations. Shaws Amgen is rolling out its Biotech Experience programme with the aim of The department store chain raises providing hands-on lab experience to 13,500 school children by 2020. funds for the Irish Hospice Pictured with education minister Richard Bruton are Melody McGuirk, Alannah Foundation through collection Fagan and Michaela Doran from Rockford Manor in Blackrock, Co. Dublin BUSINESS PLUS AUGUST 2018 59
Three Ireland A Better Connected Life Three is assisting youth mental health centre Jigsaw to broaden Three has taken its core ethos of providing its service delivering the eJigsaw digital portal. Pictured are a better connected life and applied it across Gillian O’Brien (left), Director of Clinical Governance, Jigsaw, and Elaine Carey, Chief Commercial Officer, Three Ireland its business to maximise the benefits that Three can bring to its communities and The Jigsaw partnership extends to employees and provides a EMPLOYEE WELLBEING employees. series of workshops on positive mental health for all at Three. These talks complement Three’s existing wellbeing Earlier this year, Three launched a charity partnership with programme where employees are encouraged to look after YOUTH MENTAL HEALTH Jigsaw, the National Centre for Youth Mental Health. their own physical and mental health. The company provides Jigsaw is a primary care mental health service offering free an Employee Assistance Programme, complemented with and impactful mental health support for young people aged wellbeing newsletter and webinars. 12-25. Through a network of regional hubs, Jigsaw supports young people to deal with present and future challenges to The annual calendar of wellbeing activities includes their mental health and build their resilience and coping participation in on-site health checks and weekly fitness and skills. pilates classes, a 5k training programme, a step and cycle challenge, Mental Health Week events, Grow It Yourself Three will help Jigsaw to broaden its service offering by workshops and a year-round Healthy for Life canteen menu. delivering eJigsaw, a first of its kind digital portal which Last year, Three introduced the Irish Life Digital Doctor will support the mental health needs of young people. The service, providing employees with complimentary 24/7 platform will provide a range of mental health support and access to a doctor by phone or video call. information to educate and equip communities in helping young people, and give direct support to young people at the time when they most need it. Three is a long-time supporter of Business in the SKILLS@WORK Community’s Schools Business Partnership Speaking about the partnership, Elaine Carey, Chief programme, working closely with St Joseph’s CBS in Commercial Officer with Three, commented: “We surveyed Fairview. Volunteer employees take part in the Skills@Work our employees, customers and the general public and asked programme where they work with 5th year students to them what issue mattered most to them. Mental health impart education and career advice. Work experience is then received an overwhelming response. Through this provided by Three in its Dublin city centre retail stores. partnership we can deliver a tangible benefit via the digital portal that will provide young people with the support they need when they need it.” Three recently launched its 3Assist programme of classes. CONNECTING COMMUNITIES Hosted by Three retail staff members, the free classes Three will also provide financial support as well as provide customers with an understanding of smartphone fundraising and skills-based volunteering from its 1,400 usage and functionality. 3Assist aims to show people how to employees to the youth mental health charity. use their smartphone to its full potential and stay connected. 60 BUS INES S PLUS A UG UST 2018
Kerry Group Through a focus on innovation, Kerry is helping to create products people enjoy and feel better about consuming. One of the greatest challenges facing the world is how to feed a growing population while maintaining the health of both people and the planet. Estimates suggest the need for 50% more food by 2050, while simultaneously trying to reduce emissions and conserve resources. However, it is not simply about producing more food. Dual problems of hunger and obesity persist, often side by side, requiring that we focus on sustainably producing more of the right food. Kerry Group CEO, Edmond Scanlon and Mary Davis, CEO of As a global leader in the food and beverage industry, Kerry is Special Olympics International, at the launch of Kerry’s committed to sustainable growth. Over the last 40 years, the two-year partnership with Special Olympics, in March 2018 Group has achieved phenomenal success through a commitment to delivering for its customers. That In creating these products, Kerry is conscious of its impact ENVIRONMENT commitment is still fundamental to the company’s ethos, but on the environment. Across manufacturing sites, Kerry is as the industry has changed, Kerry’s relationship with its implementing certified environmental management systems customers has evolved. and is on track to deliver against the Group’s 2020 reduction targets for carbon emissions, waste and water. In 2017, Today, Kerry is the leading provider of integrated solutions Kerry surpassed its 2020 target for waste with a cumulative and a trusted partner to the world’s top food and beverage 34% reduction in waste intensity by year end and over 93% brands. This position gives Kerry an opportunity to influence of its waste diverted from landfill. the products they create, and through its expertise and global reach, support customers in the development of The Group also works closely with suppliers to try and products that can make a positive impact. minimise the environmental impact of the raw materials it uses. Kerry has publicly committed to No Deforestation and has a range of initiatives across key categories that seek As the world’s leading Taste & Nutrition company, Kerry HEALTH & WELLNESS to improve production practices at farm level. understands the interdependent nature of both these attributes, especially when it comes to creating winning product concepts. The development of more nutritious All of these efforts are driven by an internal community of COMMUNITIES products cannot involve a compromise on taste, so Kerry over 24,000 employees. As a global company, Kerry has a combines consumer insight, industry leading RD&A and an diverse workforce and continually strives to provide an open unrivalled portfolio of technologies and solutions to deliver and inclusive environment where all employees can succeed. on customers’ requirements for great tasting products that contribute to a healthier lifestyle. Many employees take the opportunity to get directly involved with their own local communities, using the time provided through the Kerry Volunteer Programme to support a range of projects, including Kerry’s partnership with Special Olympics. As a Group, Kerry is also proud to support other international NGOs as they work to promote more sustainable development across disadvantaged communities. These programmes include the pioneering Project Leche with the World Food Programme in Honduras, the expansion of the Noon Hospital and Research Centre in India and the RAIN programme with Concern Worldwide in Africa. For more information on these and other Kerry sustainability initiatives, visit Through its ‘Tsara Kalitao’ programme, Kerry works with vanilla kerrygroup.com/sustainability farmers in Madagascar to improve production practices and promote more sustainable development B U S I N ES S PL U S AU G U S T 2 0 1 8 61
Croke Park The home of Gaelic Games and a Mecca to GAA fans across the world, Croke Park stadium is proud of its long-established sustainability credentials. Croke Park was the first stadium in Ireland and the UK to secure both ISO 14001:2004 and ISO 20121:2012 standards, and the first stadium in the world to be certified to the updated Environmental Standard ISO 14001:2015. Under Croke Park’s commitments to these international standards, the stadium sets itself annual targets in waste and energy usage reduction and in 2018 the Croke Park stadium’s Environmental and Sustainability focus is on cutting the stadium’s production of plastic waste. management team The stadium’s wildlife corridor continues to flourish. COMMUNITY INVESTMENT Caffeine lovers now sip their match-day teas and coffees RECYCLING STRATEGY from cups which are made from vegetable-based Built three years ago to help preserve urban habitats for plastics, which allows them to be disposed of in the local wildlife, this development has seen ravens and blue stadium’s organic waste stream. Twenty tonnes of compost tits successfully nest in the stadium since it was produced from the stadium’s organic waste is made available established. each spring to the stadium’s local community for use in local and community gardens. Croke Park’s community outreach supports its youngest to its oldest neighbours through a schedule of community gain and regeneration projects, as well as special community events that help and give back Croke Park won the Community Integration Award to the stadium’s neighbours in at the recent World Stadium a real and tangible way. Congress Awards. Pictured with the award is Julianne In addition to its annual local Savage, Community & Public recruitment drives, a thriving Affairs Officer Community Fund has allocated over €900,000 in support to local groups since 2009. One of the biggest Cúl Camps in the country is specially subsidised by the stadium for its youngest neighbours, and a senior citizens Christmas Lunch Beverage cups are made from vegetable-based plastics which celebrated its Sweet 16 year in 2017. can be disposed of in the stadium’s organic waste stream Meanwhile, conference attendees visiting the stadium have their still and sparkling water served in refillable glass In partnership with An Garda Síochána, Croke Park was PARTNERING UP bottles. The next step for the stadium is to further reduce the plastic consumed in match-day catering options, and the the proud supporter of the local area’s first ever Garda stadium sustainability and catering teams are working Youth Awards, which recognise and celebrate the special together to bring in measures before the end of the 2018 contribution young people make in communities across season that will see disposable plastic being phased out in the stadium’s community area. bars and concession units. Working with Dublin City Council, the regeneration of The efforts to reduce plastic waste production in the stadium Croke Villas, unveiled in 2017, will provide new housing, are part of an ongoing broader waste strategy in Croke Park a new entrance to Croke Park and the building of a world that has not only seen the stadium maintain a 0% waste- class National Handball and new Community Centre to-landfill record since 2014 but also achieve a year-on- on Sackville Avenue. Ground has been broken on this year reduction in overall waste production, as well as project, which is a further investment of €6.5m in the constant improvements in recycling figures to nearly 80%. local community by the stadium. 62 BUS INES S PLUS A UG UST 2018
Responsible Business at Bank of Ireland Our purpose, ‘enabling our customers, colleagues and communities to thrive,’ together with our values, are at the heart of our approach to being a responsible business. Earlier this year, Bank of Ireland published its fourth annual Responsible Business Report which has become an important reference point for everyone within the organisation as we strive to continuously improve the Ruairí Barcley with his grandparents Sally and John Cotter and Rachel culture within our business. It contains a comprehensive Foster from Bank of Ireland during Positive Ageing Week 2017 account of the Group’s activities in 2017, including the 50:50 gender ratio INCLUSION AND DIVERSITY following highlights: We are committed to creating an inclusive and diverse place G €2.8 million donated to charities in 2017. to work where our colleagues can be themselves and G 1,300 employee volunteer days donated to charity and perform to their full potential, as well as reflecting the community organisations. diversity of the customers we serve. As part of this, we have G €14.1 billion in lending and the largest lender to the Irish committed to building greater gender balance within the economy for the fourth year running. bank and set ourselves a goal of achieving an equal gender G 24% reduction in CO2 emissions achieved through energy ratio in management and leadership appointments by 2021. management programme since 2011. This goal, together with a range of supporting initiatives, will G €15.2 million invested in colleague learning and help improve gender balance and achieve greater diversity development. across the bank. G 5,200 sports clubs supported through sponsorship. Up the Hill for Jack and Jill SHARING OUR SKILLS In Bank of Ireland, we support all colleagues to give their time and fundraise for good causes, facilitating their involvement through matched giving and volunteer days through an initiative called Give Together. We encourage our flagship charities to ask us for help in areas where we have skilled colleagues willing to lend a hand. An example of this was Jack & Jill’s Up the Hill campaign. A cross-functional team from within the bank At Bank of Ireland’s Responsible Business Report launch were Lesa McDonagh, left, Accelerate Programme participant; Johnny Cox, With Pride Network; Francesca McDonagh, Group CEO; worked in collaboration with the Jack & Jill team to rejuvenate the campaign, design a new digital registration Matthew Obamyonyi, Parents and Carers Network; and Audrey platform and leverage free advertising space. The redesigned Nolan, Head of CSR campaign attracted double the participants of previous years and has created a sustainable model for our charity partner, Tea & Teach for older customers Jack & Jill, in the future. PROMOTING FINANCIAL WELLNESS As Ireland’s population ages, an increasing number of our customers are over 65. One element of focus has been on Low Carbon Pledge REDUCING CARBON EMISSIONS helping older people to become more digitally literate thereby enabling them to access products and services more We are committed to reducing the impact of our operations easily and comfortably. Through our partnership with Age on the environment and have achieved a steady reduction in Action, we brought young and older people together during our carbon emissions since 2011. In May 2018, Bank of Positive Ageing Week when school children invited their Ireland signed up to the Low Carbon Pledge to reduce our grandparents to school to teach them about technology. carbon emissions intensity by 50% by 2030. The pledge is This was led by our Digital Arrows, who host regular Tea & part of The Leaders’ Group on Sustainability, a Teach sessions in local branches, libraries and community business coalition dedicated to addressing the most pressing centres, to enable older people to get practical hands-on help sustainability priorities as well as future opportunities for and advice on simple things like using their smartphone or a Ireland. search engine. B U S I N ES S PL U S AU G U S T 20 1 8 63
Transdev Ireland is to meet global carbon reduction targets set in the COP21 Paris Agreement, and to ensure the long-term sustainability of the Irish economy. To this end, this year Transdev’s CSR agenda encompasses environmental issues, community Transdev committed to the Business in the Community Ireland Low Carbon Pledge, which commits all signatory companies to reducing their Scope 1 and 2 greenhouse gas concerns and employee wellness. emission intensity by 50% by 2030. Transdev has a vision to be Dublin’s preferred transport provider. To realise this vision, we are continually striving The LUAS and its maintenance depots and offices take up a BIODIVERSITY for the best, inspiring our employees to perform functional duties to the best of their ability, ensuring the desired large footprint in Dublin and we are committed to protecting outcomes for our customers, colleagues, communities and the biodiversity that is abundant across the system. In the city of Dublin as a whole. Our CSR agenda has 2018, we are celebrating the biodiversity that Dublin has to highlighted four main areas where we concentrate our offer by running a photography competition in partnership sustainability and partnership efforts: the environment, our with An Taisce Green Communities and Diageo, which will communities, our marketplace and our workplaces. allow communities to showcase biodiversity in the green spaces and community gardens around them. As a sustainable public transport operator, Transdev is SUSTAINABLE TRANSPORT At Transdev, we are extremely COMMUNITY ACTION addressing one of the most pressing environmental concerns worldwide: the growing impact of transport on proud of our community the environment. Countries around the world still rely programmes and continue to heavily on cars as the primary transport mode and with develop partnerships to that comes a reliance on diminishing fossil fuels and other extend the scope of these natural resources. With LUAS however, there is less air programmes across the pollution, less noise, less vibration from road traffic and communities of Dublin. It all fewer traffic jams. started with our work to reduce anti-social behaviour At Transdev, we believe that protecting the environment is and vandalism around the an essential part of our ongoing activities and we implement LUAS system, which involved an Environmental Management System that is working with schools and externally certified to the ISO 14001:2015 standard. Through community youth groups to the management system, Transdev’s policy is to develop awareness and understanding of how the Children at a Transdev continuously work towards reducing waste generation, LUAS community event resource use and energy consumption. Since 2010, we have LUAS works, what effect anti- increased recycling by 17%, reduced CO2 emissions by 45% social behaviour has on staff and what the knock-on and reduced water usage by 52%. financial consequences are. The aim of the programmes was about creating respect for the LUAS and the 100,000+ passengers per day that we transport. At Transdev, we are aware that inspiring other businesses to REDUCING CARBON FOOTPRINT commit to reducing their carbon footprint is essential if Over the years these programmes have grown into formalised initiatives whereby we aim to tackle the wider societal issues that are faced by Transdev and the city of Dublin. In addition to the above activities, we also now look at the issues of homelessness, youth unemployment, safety awareness and racism. Homelessness in Dublin is an issue that Transdev must HELPING HOMELESS deal with on a daily basis as we operate the LUAS system. Drivers, inspectors and maintenance staff interact face-to-face with homeless people in and around the LUAS system, and over the years we have built up relationships with many, making us concerned for their health and wellbeing. In 2015, Transdev was approached by Inner City Helping Homeless to develop a new and unique charity event, now known as #FillALuas Shoebox Appeal. The pollinator-friendly LUAS stop in Kilmacud: Transdev is committed to protecting biodiversity across the system 64 BUS INES S PLUS A UG UST 2018
In 2018, Transdev partnered with Airfield Estate in Dundrum to help them promote their Breakfast Club for kids, whilst at the same time educating the kids on how to use the LUAS safely. Ten DEIS primary schools from across the LUAS network attended the club over two months and learnt all about where the food that they eat for breakfast comes from. Afterwards, they received a brief talk from a LUAS driver on safety issues when using the LUAS and received a goodie bag of LUAS merchandise. Transdev’s vision is to be Dublin’s preferred transport CUSTOMER FOCUS provider. To do this we need to ensure that our passengers are prioritised, and that we provide a safe and efficient service each day. Listening to passengers needs and At Christmas, Transdev invites customers to drop off shoe boxes requirements is key, and to this end we run Customer filled with items for the homeless, with the aim of filling a LUAS tram. Pictured is Damien Woods, Revenue Protection Coordinator Satisfaction surveys and Meet the Manager events several Transdev provides a tram at Connolly LUAS platform for a times each year to gather comments and opinions, and to day in the lead-up to Christmas and mans it with staff help us focus our activities on the areas of most concern. volunteering from across the company. The tram becomes the Transdev has introduced campaigns focal point, with members of the to reduce fare evasion and operates public coming by all day to drop off an initiative called Tram Watch. ‘Transdev’s policy is to shoe boxes filled with necessary continuously work towards This is where our Revenue Team, items for the homeless. Last year we working with the Gardaí and the collected 20,000 shoe boxes. reducing waste generation, Department of Social Welfare, In addition, the charity collects sweep trams checking for valid much-needed funds to sustain its tickets and ensuring that passengers resource use and energy services. consumption’ understand the consequences of not paying for their tickets. In relation to youth unemployment, we have a long-standing SCHOOL PARTNERSHIP partnership in place with St Aidan’s Community School in Transdev’s staff are pivotal to how we successfully operate WORKPLACE SUPPORT Tallaght which is facilitated by Business in The Community the LUAS system. We listen to their needs and Ireland through its Skills at Work programme. Staff from requirements through several platforms, including Transdev introduce the students over a few sessions to the collective bargaining agreement with their representatives. realities of the workplace, teaching them how to build a CV Staff surveys are run on an annual basis and in 2017, and getting them ready for interviews. We also provide work through a process called LUAS in Collaboration, experience placements each summer to the high performing several recommendations were implemented, including students. refurbishment of welfare facilities at the Red Cow Depot and offices, new bike lockers for staff, and a celebration event for the 26 nationalities through a staff diversity day. Each year we run a health and wellbeing week across our three depots, which has a fantastic uptake. Health nurses, nutritionists and physiotherapists attend the depots to undertake screening sessions and provide advice to staff. In addition, the Bike to Work scheme is promoted by a bike shop, and Dublin Fire Brigade provide training in giving CPR to staff who are interested. To conclude, our CSR focus is on sustainability and COLLECTIVE RESPONSIBILITY partnership. We believe in collective responsibility. We do not have all the solutions, but we can share our knowledge and expertise to the benefit of the LUAS customer and the city. Transdev staff volunteer at St Aidan’s Community School in Tallaght to teach students interview skills and how to build a CV B U S I N ES S PL U S AU G U S T 2 0 1 8 65
B P S URVE Y C OR P O RATE SOCI A L RE SP ONSI BI LI TY Good For Business Effective CSR omás Sercovich was appointed as the practices to corporates. The organisation new CEO of Business in the has worked with hundreds of companies needn’t be expensive, and can be an T Community Ireland (BITCI) in January 2018. One of his mantras to companies undertaking Corporate Social Responsibility initiatives is don’t be afraid to since then, providing guidance on CSR initiatives, highlighting best practice and offering a network to cross-pollinate for more effective CSR activity. admit that CSR is good for business. Sercovich worked with BITCI for nearly a important tool to engage with staff He explains: “I would like to see companies decade before assuming the CEO role. He and customers not answering the question of why they do helped institute the organisation’s Business CSR with ‘because it’s the right thing to do’. I Working Responsibly mark, an NSAI-audited would like them to say yes, they are active in standard for sustainability and CSR that more as well as the community, CSR because it is good for communities, than 20 large firms have achieved. writes but also because it’s good for business. Sercovich believes that BITCI’s work with That’s the part that many enterprises are shy senior management in Irish businesses is about saying.” relatively unique. “Around Europe, there are Emily Styles BITCI was founded by Tina Roche in 2000 very few organisations in which the as a non-profit organisation promoting CSR conversations on CSR and sustainability happen at the CEO level,” he says. ‘CSR is part of running a successful business’ Sercovich stresses the business benefits of corporates and SMEs promoting their good work. “I met a company a few months ago that said to me they don’t want to be too ‘flaithulach’ about saying what they’re doing. It’s not about showing off – it’s just about explaining what they do. We need to be more explicit about the fact that CSR is part of running a successful business.” In Sercovich’s view, an important outcome from CSR is staff engagement. “Additionally, communicating your CSR to clients is not an expensive exercise. Why not tell your clients if you’re doing a fundraiser for a local charity? The worst thing that could happen is that a client might want to support or contribute.” Sercovich also urges businesses to dismiss the idea that CSR is an expensive undertaking. “It doesn’t cost money to have a proper employee engagement programme,” he says. “Effective CSR activities are about setting a policy and then orienting your efforts around one theme or one organisation over a period of time. To me, CSR is more about good coordination and integration with the way your business is run than it is about money. “As for where to start, we have resources on our website that provide a step-by-step approach, as well as guidance on how to Tomás Sercovich, BITCI partner with other organisations.” 66 BUS INES S PLUS A UG UST 2018
B P S URVE Y C O R P O RATE SOCI A L RE SP ONSI BI LI TY Helping Jobseekers Every year, eeding Ireland’s Future (FIF) is in unemployment, while some companies have an annual initiative between food and commenced with their own initiatives focusing food companies organise a basic skills F grocery companies and government departments to offer pre-employment skills to young unemployed people and early school leavers. Though youth unemployment on assisting local groups,” Carolan explains. Irish Distillers has been involved with FIF since it launched in 2014. “A central pillar of our CSR strategy is sharing our skills, has been reducing, there were 25,450 under- knowledge and expertise in a practical way, programme for unemployed 25s claiming the dole in June 2018. which has an immediate and tangible impact, young people, The FIF programme takes place over two so FIF is exactly the type of initiative that we weeks every May and participating companies are excited to get involved in,” says Claire provide young jobseekers with practical help MacCarrick, public affairs and CSR manager. writes Karina Corbett and advice on their CVs, interview techniques “This year we held a CV workshop and and job-searching skills, as well offering them interview skills session at the Jameson an opportunity to gain practical knowledge of Distillery in Bow Street. Participants gave a range of careers. This year, around 300 written feedback after the event, which was young people took part. overwhelmingly positive and therefore very The 20 companies supporting FIF in 2018 rewarding for those who organised the included Aryzta, Britvic, Coca-Cola, sessions,” MacCarrick adds. “FIF is a great Dunnhumby, Excel Recruitment, Gala, initiative because there is a clear focus on what Goosebump, Irish Distillers, Keelings, Kellogg, needs to be achieved and this enables us to Maxol, Mars, Nestlé, Shelfstock, Wallace deliver a positive impact for participants.” Myers and 1 Plus Security. At Mars Ireland, FIF is an important FIF is organised by Efficient Consumer component of its CSR strategy, according to Response Ireland (ECR), and general Katherine Hogan, corporate affairs director. manager Declan Carolan says the programme “Last year we launched our Sustainable in a has assisted almost 4,500 young people in Generation plan,” says Hogan. “One of its key the past five years. pillars is Thriving People, which aims to “Our experience of assisting young people meaningfully improve the working lives of has highlighted how poorly prepared many people in our value chain, to enable them to jobseekers are with respect to their standard thrive. FIF is an ideal way of bringing this of CVs, interview skills and self-confidence,” pillar to life in Ireland. he says. “It is mainly in these areas that “Each year we open our doors to programme companies can participate with FIF by participants who are eager to make themselves imparting their knowledge and improving more employable. Empowering your team to the readiness of young people to enter the give back to their community in a fun, jobs market.” practical and tangible way is invaluable to the While Ireland has plenty of food modern workforce.” manufacturers and retailers, the number of FIF company participants was down slightly this To find out about becoming involved year. “Perhaps companies see less of a pressing with Feeding Ireland’s Future in 2019, need to become involved due to the reduction go to ecrireland.ie Fruit company Keelings participates every year in Feeding Ireland’s Future B U S I N ES S PL U S AU G U S T 2 0 1 8 67
Bewley’s For over 20 years, Bewley’s has championed Fairtrade ETHICAL TRADING From our origins in 1840 as a Quaker here in Ireland and has always shared values rooted in community, equality, justice and integrity. All Bewley’s company, Bewley’s has maintained a focus branded coffee is now 100% Fairtrade certified. Through on improving the lives of everyone along the coffee and tea supply chain, whilst guaranteed orders and prices, we allow coffee growers to create better futures for their families and communities and also enable them to invest in producing the finest coffees. achieving strong business results. Bewley’s has developed its sustainability We also support Rainforest Alliance – a non-profit organisation that leads international conservation strategy across three areas of activity: programmes. Rainforest Alliance certification combines the the environment, ethical sourcing and relationships, and involvement in the economics of good farm production with better trading practices to secure improved livelihoods for farm families and workers, and improved ecosystem conservation. local community. As part of their ongoing commitment to sustainability ENVIRONMENTAL LEADER Bewley’s is making it as easy as possible for their customers to be environmentally friendly on the go with the launch of 100% recyclable and 100% compostable cups. Bewley’s Grafton Street is leading the way as the first location that will have the 100% recyclable cups on offer and, as Bewley’s works with coffee operators in the Irish market, customers around the country are able to take their coffee Fairtrade farmers Harris and Heidi from Soppexcca visit Bewley’s away in one of the new head office in Northern Cross to celebrate Fairtrade Fortnight recyclable or compostable cups. In over two decades, one of Ireland’s longest running one- SUPPORTING HOSPICE SERVICES Bewley’s has also become the day charity events has raised over €32 million for hospice first Irish company to launch a care nationwide and served over 16 million cups of coffee. range of 100% compostable Bewley’s new 100% Bewley’s has been Compostable Capsule range coffee capsules. Thousands of the sole sponsor Irish coffee drinkers start their day by popping a capsule of of Ireland’s ground coffee into a machine for the perfect morning brew. Biggest Coffee However, as convenient as these capsules are, they come Morning for with a cost to the environment due to their un-recyclable Hospice since packaging. it first began in 1993. While the coffee market in general is growing at 1.6% year- on-year, capsule sales are growing at almost 15% year-on- In addition to year. Bewley’s has become the first Irish company to tackle providing all the this growing environmental problem by creating a brand- fresh ground new range of 100% compostable capsules that you can coffee free for drop into your organic recycling (brown) bin. Most other coffee mornings coffee capsules on the market are made from a combination nationwide, of plastic and aluminium and are not biodegradable. Bewley’s provides Mario Rosenstock (left) and Keith Duffy all marketing Made from renewable raw materials, Bewley’s new capsules launching Ireland’s Biggest Coffee Morning, support for the break down in just 12 weeks into CO2, water and compost. which raised €1.7m in 2017 campaign each year. Last year, Ireland’s Biggest Coffee As well as reducing the amount of packaging from the Morning for Hospice together with Bewley’s raised a much- previous Bewley’s capsule range, there is less energy used needed €1.7 million for local hospice and homecare services and fewer greenhouse gases emitted during production of nationwide to meet with growing demands for the service. the new capsules. 68 BUS INES S PLUS A UG UST 2018
ABP At ABP Food Group, working with and supporting our local communities has been an important part of our business for over 60 years. Standing for Tomorrow, our group-wide CSR programme, includes a number of community, people and sustainability initiatives. ABP is a founding member of Origin Green and is the first company to receive quadruple certification from the Carbon Trust in recognition of the measures we have introduced to reduce our environmental ABP’s Thomas Deignan demonstrating Farm Safety at the impact. ABP has also been a strong promoter of farm safety, BT Young Scientist and Technology Exhibition 2018 with particular focus on young people, encouraging them to Each team is also assigned a special project to explore bring innovative solutions to solve farm safety problems. innovative and forward-looking techniques and proposals for the future benefit of meat production across the supply chain. Apart from learning about the intricacies of the beef Across the food industry, there is always the question of supply chain, all finalists receive the profits from rearing their CIRCULAR SOLUTION TO FOOD WASTE what to do with waste. We took on the challenge of finding a calves, and one overall winner wins a bursary for their school. way to turn what others discard into a resource. This led to the formation of our renewables division Olleco. As one of Ireland’s leading agri-business companies, ABP is FARM SAFETY Today, Olleco has committed to creating awareness and empowering young created an organic people, particularly those from rural backgrounds, to recycling initiative advocate for safer farms. ABP’s special farm safety prize that provides a at the BT Young Scientist and Technology Exhibition circular solution to encourages children to come up with creative and innovative the problem of food solutions to farm safety issues on farms. waste. We collect waste food and used cooking oil from 50,000 food manufacturing, catering and Olleco produces biodiesel from used oils and fats hospitality sector customers across the UK and bring it to our newly-constructed recycling centre. This features a biodiesel plant, powered by an anaerobic digester, and uses waste food to produce renewable heat and power. This, in turn, is used to run a conversion technology that produces biodiesel from the used oils and fats. It’s an example of a successful circular economic model, with the final product saving more than 95% greenhouse gas Students who participated in the ABP Angus Youth emissions compared to fossil fuels. Challenge 2018 ABP also hosts a Farm Safety Zone at the three-day event which is visited by over 60,000 people each year. The company is also a patron of Embrace Farm, Ireland’s only PROMOTING AGRICULTURE TO THE The ABP Angus Youth Challenge is a unique initiative support network for those impacted by accidents on farms. NEXT GENERATION where 14- to 16-year-olds in Northern Ireland with an interest in a career in agriculture or agri-food production compete for a prize of raising Aberdeen Angus calves. Crucially, there is no requirement to live on a farm to take part. The finalists are presented with their Aberdeen Cross calves and rear them with the assistance of ABP through a farm-to-fork skills development programme. B U S I N ES S PL U S AU G U S T 2 0 1 8 69
Abbott At Abbott, we leverage the skills and passion of our employees to empower local, national and international communities. Abbott is one of the largest healthcare companies in Ireland with more than 3,000 colleagues working in nine sites across the four provinces. In addition to commercial operations and business service centres in Dublin, we have manufacturing facilities for our diabetes care business in Donegal, for nutrition in Cootehill and Sligo, for diagnostics in Sligo and Longford, and for vascular devices in Clonmel. Three of our plants have received the prestigious Shingo Prize, which recognises world class operational excellence. By focusing on the areas where opportunities for Abbott’s business intersect with positive social and environmental Students and teachers from Killymard National School in Donegal, impact, we aim to achieve sustainable growth, deliver alongside Abbott Diabetes Care employees, at the official launch life-changing technology and create value in communities of the Growing Healthy People programme around the world. In Ireland and around the world, we work with organisations and community-focused Abbott employees have used their skills and expertise non-governmental organisations (NGOs) to leverage the to deliver innovative enterprise and life skills skills and passion of our employees. programmes in more than 100 schools since the Junior Achievement Ireland partnership began Over ten years ago, Abbott in Ireland established The Croí in 2003. an Óir programme, (which means Heart of Gold) to Ignition is an engineering programme developed by support the commitment of Abbott employees across the employees at Abbott’s diagnostics facility in Sligo. The aim country to give back to their local community. Since its of the programme is to encourage young students to think inception, Abbott employees have volunteered more than about the various disciplines of engineering. Over six weeks, 70,000 hours. Through Croí an Óir, each Abbott site Abbott engineers visit the school and deliver a range of ensures that a range of local, national and international engaging engineering activities. It culminates in a visit to organisations are supported throughout the year. the facility in Sligo. Abbott Family Science engages primary school students, In 2017, Abbott’s vascular facility in Clonmel formed a ACTIVE IN EDUCATION their parents and teachers in learning about science through charity partnership with a local organisation chosen by fun experiments. More than 600 Abbott volunteers have site employees. Following a selection and voting process, been involved in engaging more than 10,000 students and Scoil Aonghusa Special National School was chosen. The families in education programmes in Ireland since 2009. goal is to raise €60,000 to build and furnish a sensory room for the school. Growing Healthy People is a new programme in Donegal, where a greenhouse has been donated to Killymard National school, with Abbott volunteers teaching the young students about biodiversity, the environment, energy and good nutrition. Modules have been developed with the support of the National Council for Curriculum and Assessment. Employees have been supporting the Abbott Fund programme to modernise healthcare infrastructure in Tanzania. Over the past seven years, our experts have volunteered their time, knowledge and skills to help train and mentor local laboratory teams. Their primary objectives are to implement an integrated IT system for patient registration and lab sample management, and to train local staff to use the system. Abbott has developed long-term relationships with schools across all ten sites, delivering a range of STEM programmes 70 BUS INES S PLUS A UG UST 2018
ESB Creating a Brighter Future ESB is committed to playing a role in addressing the key social issues facing Ireland today. Last year, ESB celebrated 90 years since its founding in 1927 and has always had a strong sense of Corporate Social Responsibility (CSR) supporting programmes that enhance the social and economic fabric of Ireland. ESB is one of only 25 companies in Ireland that hold the Business Working ESB is a major funder of suicide prevention services. Responsibly Mark and in May 2018 it became one of the Pictured with Dominic Layden of Aware (right) are (left to right) first companies to sign the Low Carbon Pledge to reduce Sean Walsh, Claire Kierans and Brian Gray from ESB Corporate Centre presenting a cheque for €25,000 to Aware for the Scope 1 and 2 carbon emissions intensity by 50% by 2030. recent 90 for 90 Challenge. ESB has donated over €6.5m towards suicide prevention SUICIDE PREVENTION ESB has been involved in formal funding since it established ENERGY FOR GENERATIONS FUND services over the past 12 years. ESB joined forces with its Electric Aid Ireland Fund in July 2005, rebranded to the Aware in a three-year partnership to support the Energy for Generations Fund in 2014. In 2017, over nationwide roll-out of their Life Skills for Schools €3m was disbursed across a range of community and issues- programme for Transition Year students. This programme based initiatives. Nearly €1m of this was direct funding to aims to teach young people how to manage their feelings 135 charities working in the areas of suicide, homelessness and how to deal with the challenges that may come during and education access and support. adolescence. In 2017, ESB also committed its support to Jigsaw’s MyWorld Survey 2, a large research programme aimed at mapping today’s youth mental To assist young children to set off on the best possible start EDUCATION MATTERS health landscape. with their education, ESB is supporting programmes such as Time to Read, Makeshop and TechSpace. ESB also supports An Cosán’s Virtual Community College, ESB provides support to employees who volunteer in their EMPLOYEE VOLUNTEERING SUPPORT Ireland’s first virtual adult education platform, which communities. Any employee who volunteers for over 20 aims to increase access to further and higher education hours with a charity nationwide and address social inequality through online can request that ESB and mobile technology. donates €250 to that organisation. Over 40,000 volunteered Engaging employees in ESB’s CSR programmes is important. 90 FOR 90 CHALLENGE hours were recorded To celebrate its 90th anniversary, ESB employees were given by employees in 2017, the opportunity to vote for the charity they most wanted benefiting charities the organisation to support. Votes were earned by clocking such as Alone, up 90 kilometres by cycling or running. Aware, Simon Aware, COPE Communities of Ireland, ElectricAid, An Cosán Virtual Foundation, Enable Community College, Aware NI and Irish Red Cross each Ireland, Scouting received a share of €90,000 at the end of the challenge. Ireland, Special ESB Volunteer Christopher Julian with children from St Mary’s National School, Olympics Ireland and Fairview, Dublin 3, participating in the St Vincent de Paul. Staff from across ESB setting off on a 90km cycle in the Time to Read programme 2017/2018. midlands as part of ESB’s 90th Anniversary celebrations which saw the company donate €90,000 to six Irish charities. ElectricAid is the social justice and development charity INTERNATIONAL CSR of ESB and EirGrid employees and pensioners. The charity receives support from ESB in the form of 2:3 matching contributions up to an annual ceiling of €275,000. In 2017, ElectricAid supported 150 development and relief projects with funding of almost €1.2m. Funding was made available in Ireland and in 37 countries in Asia and sub-Saharan Africa. B U S I N ES S PL U S AU G U S T 2 0 1 8 71
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