The Bravery to Master the New - SRi Executive

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The Bravery to Master the New - SRi Executive
The Bravery to Master the New
The Bravery to Master the New - SRi Executive
Eric Min
                         Chief Executive Officer
                         & Co-Founder, Zwift
                                                                                                                                                                                                    is a sport, an activity slash sport where we’re no
                                                                                                                                           “That’s when the wake up call came                       different from when you watch Wimbledon and
                                                                                                                                                                                                    want to play tennis,” he says.
                                                                                                                                             to me and said ‘Okay, I need to                           Zwift’s mission statement is “to make more
                                                                                                                                                     switch gears’”                                 people, more active, more often” and Min says it aims
                                                                                                                                                                                                    to be “a complete fitness platform where esports is
                                                                                                                                           or racing team, and you can compete at all levels,”      just another strand of all that”.
                                                                                                                                           says Min, Zwift’s Co-Founder and CEO.                       His sights are set on taking Zwift’s accessible
                                                                                                                                              Zwift members can measure their performances          esports model all the way to the Olympics. “I think
                                                                                                                                           having virtual experiences of riding some of the         they are trying to figure out how esports fits into the
                                                                                                                                           world’s most challenging courses, including those        Olympics,” he says. “I’d like to think we’re probably
                                                                                                                                           used by UCI Road World Championships as well             the closest thing that they can really comprehend
                                                                                                                                           as the incredibly immersive fantasy roads on             and accept.”
                                                                                                                                           Zwift’s very own Watopia Island. This year they can
                                                                                                                                           compete in one of Zwift’s national championships                     Interview with Mark Moreau
                                                                                                                                           which will serve as qualifying races for the first UCI               Co-Head of Europe
                                                                                                                                           Cycling Esports World Championships taking place                     mmoreau@sriexecutive.com
                                                                                                                                           in December.
                         Eric Min once had ambitions to be an Olympic cyclist. Today he is determined to realise                              Min has secured $170m in backing for Zwift and
                         a dream of taking his virtual cycling game Zwift all the way to being an accredited                               has big ambitions. “What we want to be
                         Olympic sport.

                         His story is a remarkable illustration of the power of    plan to build a cloud-based trading platform.
TRAILBLAZER              combining a constant life passion with a willingness         The innovation led to Min co-founding Sakkonet
EXPERIENCE               to transition across business sectors and embrace         Technology, creating technology solutions for
                         new technologies.                                         wholesale energy markets. During his 15 years as
LATEST TRANSITION           As a teenager in New York, Min was a seriously         CEO, he oversaw a global business with operations
Technology               competitive cyclist. “We all had the same dream           in New York, Rio de Janeiro and London, where he
     Sport               which was that we wanted to be full time bike             became based.
                         racers,” he says. It was only when he reached the US         He never lost his love of cycling but his new
OTHER SECTORS            Olympic training camp and underwent tests that he         environment meant he had to ride indoors. “If it’s
Financial Services and   realised his life would have to take a different path.    wet, I’m not even gonna go outside. I don’t have the
investment banking       “What I found out was that I didn’t have the natural      time to clean the bike.” But it was the tedium of
                         talent to recover day after day,” he tells SRI. “That’s   indoor cycling that gave him the idea for taking the
BASED                    when the wake up call came to me and said ‘Okay,          technology learning he had acquired in commodities
UK                       I need to switch gears.’”                                 and using it to bring a virtual experience to one of
                            Coming from a “very, very traditional, first           the world’s most popular sports.
PREVIOUSLY               generation immigrant family”, Min was conscious              The result was Zwift. In five years, more than 1.6
USA                      that his cycling obsession had caused his parents         million riders have registered for the platform and
                         some concern. He determined to study ferociously          together they have logged more than 800 million
                         and began a new career in commodities trading for         miles of cycling. “When you get onto Zwift you can
                         JP Morgan. There, he and a partner began hatching a       belong to a community, and you can belong to a club

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The Bravery to Master the New - SRi Executive
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