The Bravery to Master the New - SRi Executive
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Eric Min Chief Executive Officer & Co-Founder, Zwift is a sport, an activity slash sport where we’re no “That’s when the wake up call came different from when you watch Wimbledon and want to play tennis,” he says. to me and said ‘Okay, I need to Zwift’s mission statement is “to make more switch gears’” people, more active, more often” and Min says it aims to be “a complete fitness platform where esports is or racing team, and you can compete at all levels,” just another strand of all that”. says Min, Zwift’s Co-Founder and CEO. His sights are set on taking Zwift’s accessible Zwift members can measure their performances esports model all the way to the Olympics. “I think having virtual experiences of riding some of the they are trying to figure out how esports fits into the world’s most challenging courses, including those Olympics,” he says. “I’d like to think we’re probably used by UCI Road World Championships as well the closest thing that they can really comprehend as the incredibly immersive fantasy roads on and accept.” Zwift’s very own Watopia Island. This year they can compete in one of Zwift’s national championships Interview with Mark Moreau which will serve as qualifying races for the first UCI Co-Head of Europe Cycling Esports World Championships taking place mmoreau@sriexecutive.com in December. Eric Min once had ambitions to be an Olympic cyclist. Today he is determined to realise Min has secured $170m in backing for Zwift and a dream of taking his virtual cycling game Zwift all the way to being an accredited has big ambitions. “What we want to be Olympic sport. His story is a remarkable illustration of the power of plan to build a cloud-based trading platform. TRAILBLAZER combining a constant life passion with a willingness The innovation led to Min co-founding Sakkonet EXPERIENCE to transition across business sectors and embrace Technology, creating technology solutions for new technologies. wholesale energy markets. During his 15 years as LATEST TRANSITION As a teenager in New York, Min was a seriously CEO, he oversaw a global business with operations Technology competitive cyclist. “We all had the same dream in New York, Rio de Janeiro and London, where he Sport which was that we wanted to be full time bike became based. racers,” he says. It was only when he reached the US He never lost his love of cycling but his new OTHER SECTORS Olympic training camp and underwent tests that he environment meant he had to ride indoors. “If it’s Financial Services and realised his life would have to take a different path. wet, I’m not even gonna go outside. I don’t have the investment banking “What I found out was that I didn’t have the natural time to clean the bike.” But it was the tedium of talent to recover day after day,” he tells SRI. “That’s indoor cycling that gave him the idea for taking the BASED when the wake up call came to me and said ‘Okay, technology learning he had acquired in commodities UK I need to switch gears.’” and using it to bring a virtual experience to one of Coming from a “very, very traditional, first the world’s most popular sports. PREVIOUSLY generation immigrant family”, Min was conscious The result was Zwift. In five years, more than 1.6 USA that his cycling obsession had caused his parents million riders have registered for the platform and some concern. He determined to study ferociously together they have logged more than 800 million and began a new career in commodities trading for miles of cycling. “When you get onto Zwift you can JP Morgan. There, he and a partner began hatching a belong to a community, and you can belong to a club SRI Convergence Trailblazers Convergence Trailblazers SRI
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