The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
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Kungens Kurva – Scandinavia’s biggest r etail area 11 EXECUTIVE SUMMARY & INVESTMENT HIGHLIGHTS THE FUTURE: ASSET MANAGEMENT INITIATIVES - LOCATION - PERFORMANCE - ABOUT KUNGENS KURVA - FINANCIAL OVERVIEW - CATCHMENT - TENANCY SCHEDULE - DEMOGRAPHICS - INFRASTRUCTURE - OWNERSHIP & LEGAL - SALES PROCESS - ASSET DESCRIPTION - CONTACT - FLOOR PLANS TABY SOLLENTUNA up to 10 minutes CATCHMENT 10-20 minutes JARFALLA 20-30 minutes DANDERYD KISTA E18 driving time to E4 heron city population Typ av hyresgäster Bu total sales 275 SEK 7.6 E18 10 minutes 72,411 SOLNA HASSELBY-VALLINGBY E20 20 minutes 798,490 LIDINGO DJURGARDEN 30 minutes 1,498,381 275 E4 Butik Underhållning/skönhet Restaurang/café BROMMA OSTERMALM Type of tenants billion per year STOCKHOLM (share of area) 222 SÖDERMALM CATCHMENT NACKA HÄGERSTEN-LILJEHOLMENS 13% Kungens Kurva Catchment Area 75 228 E4 Heron City has beenKurvaan important anchor in the Kungens Kurva E20 The Kungens retail agglomeration has a total EKERö catchment population of 1.5 million people within retail area since 2001. Its strategic location neighbours the world’s biggest HERON CITY E4 ENSKEDE-ÅRSTA-VANTÖR 31% a 30 minute driving radius. The primary catchment 69% IKEA warehouse in Scandinavia’s area comprises the southern part of largest retail area. With sales of the Stockholm SKÄRHOLMEN 229 municipality and the municipalities of Huddinge SEK 7.6 billion, it isThese of course Sweden’sconsistpremier retail venue by far. E20 226 and Botkyrka. areas together of a consumer base of more than 600,000 people. For as long as HUI Research has measured retail and produced yearly BOTKYRKA HUDDINGE E4 Thereports, secondaryKungens Kurva catchment area has been the leader. comprises 12 stores 73 Stockholm in general, and particularly the E20 FLEMINGSBERG 5 entertainment/beauty outlets Growingmunicipalities catchment areain the southern part City’s main entrance, bus stops of Stockholm andminuter 20-30 future E4 226 allEurope’s reached within 20 growing minutes car drive. 20 restaurants and cafés Stockholm is one of fastest tram The stations. An expansion that will increase SODERTALJE RÖNNINGE 10-20 minuter metropolitan regions, and residents in the total customer flows. 1.5 growth over the coming years according to TUMBA GLADÖ KVARN HANINGE Besök fördelat på veckodagar catchment area are expected to grow from Upp till 10 minuter E20 today’s 1.8 million to 2.1 million by 2026. In over 225 30% addition, the area’s major infrastructure projects HANDEN 25% will increase both traffic flows and accessibility. ikea BOTKYRKA S 73 million people E4 AVERAGE TOTAL UNEMPLOYMENT UNEMPLOYMENT 20% Expansion to KÖRTID connect till visitor flows PURCHASING PURCHASING STOCKHOLM SWEDISH HERON CITY IKEA Centers are planning to INVÅNARE expand POWER the (€) heron POWER (€ BILLION) COUNTY kungens kurva AVERAGE VÄSTERHANINGE in the 15% catchment area Kungens Kurva shopping centre by 10 minuter 35,00025,645 72,411 m2 city 1.8 shopping centre - - ICA SIBBLE 10% along Modulvägen, all the way to Dialoggatan. JÄRNA 20 minuteR 798,490 30,848 24.6 - - TUNGELSTA This will provide a central connection to Heron 5% 30 minuteR 1,498,381 29,593 44.3 7.1% 8.0% 0% Måndag Tisdag Onsdag Torsdag Sweden average purchasing power is EUR 17,148
Greatly increased customer base 10,000 new homes next to heron city Stockholm Bypass New housing constructions In addition to an ever-increasing population in the capital, the Stockholm Bypass, Tramway South and new housing Tramway constructions will make even more people closer to Heron City. South Bypass = only 15 minutes to Häggvik east and west within Huddinge Municipality, a The Stockholm Bypass will connect the north- tramway expansion between Flemingsberg and ern and southern parts of the city with a new Älvsjö is being built. The line will pass by Kun- western link under lake Mälaren. The bypass gens Kurva and Heron City. will stretch from Häggvik in the north to Kun- Homes for 10,000 people on Heron City's doorstep gens Kurva in the south, with six new above- Along the new tram line, 18,500 new homes ground interchanges. Travel time for the entire are planned and 4,200 of them will be right route will be only 15 minutes and 18 of the next to Heron City. KF Fastigheter is planning 21 km will be in tunnels. Visitors from Ekerö to build a new neighbourhood with 10,000 and the western suburbs will only have a few people expected to move in from 2022. The re- minutes ride by bus or car to Heron City. Traf- sult will be 10,000 new neighbours, or 10,000 fic on the E4/E20 is expected to increase from new customers. the current level of 92,500 vehicles per day to 163,000 vehicles per day by 2035. At the By- Improved accessibility pass’s expected completion in 2026, Kungens During the construction period, infrastructure over 160,000 Kurva will become one of the most accessible projects posed practical challenges to the retail places in Greater Stockholm and Heron City’s area, but now the benefits are starting to be catchment area will increase by hundreds of seen. A new pedestrian and cycle bridge from thousands of potential customers in the west- Skärholmen is in use, and in 2019 there will be a completely new motorway exit, “Lindvre- vehicles per day by 2035 ern suburbs and Ekerö. ten Norra”, which will improve the commer- Tramway South cial flow from the south and steer in the traffic To contribute to better communications to the passing by Heron City.
Heron City in sgäster numbers Butiksmix kluster 7 Underhållning/skönhet Restaurang/café million visitors per year Heminredning/design Hemelektronik 12% Sport/mode Dagligvaror/service Store mix Titta in! stockholm Alviks Torg, Forum Nacka, Globen Shopping, Götgatan 72, Hallonbergen Centrum, (percentage of area) Hamngatan 12, Hamngatan 31, Heron City, Hornstull, Karlbergsvägen 8, Kista Galleria, Kungsgatan 66, Regeringsgatan 42, S:t Eriksgatan 45–47, SF Bio Hötorget, Sickla Köpkvarter, skhlm Skärholmen Centrum, Vasagatan 1, Vällingby Centrum gävle Stortorget home decor/design jönköping Lundströms plats 1 linköping Stora Torget 6 norrköping Drottninggatan 41, Drottninggatan 60 21% 43% nyköping Västra Storgatan 10 uppsala Bangårdsgatan 13, Resecentrum västerås Skrapan 129 consumer electronics örnsköldsvik Storgatan 13 sport/fashion 24% groceries/services stockholm Bromma Flygplats, Cylindervägen 15 Nacka Strand, Fältöversten, Kista Galleria, Liljeholmstorget, Mörby Centrum, Odengatan 45, Sickla Köpkvarter, SKHLM Skärholmen Centrum, Stinsen i Häggvik uppsala Gränby Centrum västerås Krankroksgatan 17 A unique balance of stores, entertainment, cafés and restaurants. Customers are welcomed by 50,000 m2 of lettable area over five floors with 1,800 free parking spaces. A total of 37 players, many of them stockholm Centralstationen, Farsta Centrum, PK-Huset Hamngatan, Ringvägen 106, Söderhallarna göteborg Kungsportsplatsen uppsala Centralstationen västerås Krankroksgatan 17 contributing to well-defined clusters with great appeal. fördelat på veckodagar 7 million visitors Sport/fashion XXL sport and vildmark, Heron City is in many ways a destination, as 7 Sportringen, and Indiska outlet. million visitors come here each year. It’s a des- Groceries/services Willys, Direkten and Eco- tination for film lovers, a destination for eating shine. 50,000 out and a destination for exceptional shopping. At Heron City, the mix of stores includes some 1,800 free parking places, inside and outside very well-defined clusters: Parking is always free at Heron City, and we have just over 1,800 places to offer, both Home decor & design Sweden’s biggest Mio, Folkhemmet, Hemtex, Atlantis and Sängjät- outdoors in front of the main entrance and m2 of lettable area indoors in our 5-floor multi-storey car park. ten. There are 6 electric vehicle charging stations Consumer electronics MediaMarkt spanning and Ecoshine offers car washing and car care multiple floors. services every day of the week. ag Tisdag Onsdag Torsdag Fredag Lördag Söndag
Heron City – an attractive entertain- ment centre with shopping since 2001 #1 scandinavia’s largest cinema complex When Heron City opened its glass doors at Kungens Kurva in 2001 the media wrote about a new phenomenon – an entertainment centre. Curiosity was great, since a London-based company with links to the world’s richest computer mogul was behind the building. The largest multi-screen cinema in Scandinavia was built at Heron City and the focus was on experiences, food and drink, rather than traditional shopping. Right from the beginning, Heron City was that bit more animated, that bit more tantalising. Still number 1 in Scandinavia mix, Heron City has a head start. Stockholm’s Today, Heron City has improved in terms of residents are already used to being entertained shopping without losing its position as leader for and surprised here. Because of this, they are experiences. This is still where you’ll find Scan- keen to come here. Since Heron City opened dinavia’s biggest cinema complex, now with VIP the number of visitors has increased significant- salons and a VIP lounge at Filmstaden. There are ly, now numbering 7 million. bowling alleys, pool tables and arcade games at Continued focus on experiences O’Learys. There are also two newly-renovated Heron City will continue to be the place to floors with something many people love and are come for exciting and unexpected experiences passionate about – a SATS gym. in the future. That’s why we are focusing our in- Before its time vestments on marketing a distinct events strate- Today, as more and more shopping centres are gy. Heron is where it’s happening! trying to move towards a more experience-based
Big facade, big tenants over SEK 1 billion in annual in-store sales With a five-storey-high display window facing Sweden’s First in Sweden drives traffic on weekdays and helps increase Another heavyweight is MediaMarkt, which customer flows at different times to the other busiest road, Heron City sets the tone for the experience. chose to open its very first store in Sweden tenants. This is an important element to sup- The anchor stores here are real giants. right here at Heron City. They are still here, porting the centre’s generous opening hours. #1 with entrances from both street level and the Biggest in Sweden park. This gigantic Mio also houses a branch of third floor. Heron City has an interesting cluster of home Wayne’s Coffee. Furthest back in the centre of decor stores with Hemtex, Folkhemmet, Atlan- the ground floor is another giant, one of the Willys draws visitors tis and Sängjätten, as well as parts of Indiska country’s largest XXL stores. XXL is a leader in Another pioneer is Willys, whose store in Her- outlet. But the flagship store is Sweden’s largest Scandinavia and along with Sportringen offers on City was an early adopter of Click and Col- cluster of the market’s Mio, which stretches over the top three floors a complete range of sports and leisure goods at lect. It is Axfood’s only store in Kungens Kurva and has direct access from the multi-storey car Heron City. and is an important magnet. The grocery giant leading retailers
#1 biggest choice of food in southern Stockholm Dozens of dining experiences Heron City is southern Stockholm’s natural dining room. Kungens Kurva is Scandinavia’s biggest retail venue and the absolute majority of all restaurants and cafés are concentrated under one roof – Heron City. A world of flavours Always something new Just as you can always see a new film at the cinema, you can vary your dining experience Food and drink have always been a part of Her- on City’s DNA. Our food court was the very over SEK 150 at Heron City. Choose from American, Mexi- first in Stockholm. We are constantly work- can, Italian, Greek, Indian, Thai, Japanese and ing to broaden our range and have welcomed Swedish cuisine. The vast food court means new establishments such as Babas Burger and that everyone in your party can choose what Bites and Sakae Sushi. We also work with our they really want to eat. There are also many existing restaurateurs to refine their concepts million in annual food independent restaurants and cafés so you can and develop new ones. and drink sales enjoy longer conversations and meals. Cluster method Well-known concepts and local entrepreneurs When it comes to food and drink, we also seek At Heron City, we are constantly seeking points of contact between the various estab- to offer a dynamic range. A balance be- lishments to offer visitors a better experience. tween well-known concepts and the next The food court is concentrated on level 3 and big thing. Our customers like McDon- the stand-alone restaurants are located around ald’s, Pizza Hut, Taco Bar and Espresso it like satellites. On the ground floor, a real House just as much as they are curious about café plaza has taken shape with Coffeehouse our new additions Krubberiet with their by George, Espresso House and Choco Mania. award-winning hot dogs and Choco Mania We have also stepped outside with Krubberi- with their insanely luxurious chocolate cre- et’s gourmet hot dog kiosk that has both in- ations. door and outdoor seating areas.
We are constantly on the lookout for new taste sensations and exciting entertainment. Heron City’s offering is constantly evolving. We have a strong environmental focus and consistently invest in energy savings We continuously calibrate the centre’s design and environment to provide a better customer Heron City is experience. moving forward In many ways, it has been Heron City’s ability to develop and innovate that has taken the centre to its current position. Since the present owners acquired the property in 2015, there have been several new establishments and partnerships with existing tenants. This journey will continue as the whole of Kungens Kurva develops.
The whole Heron! Big stores Level 5 1 MIO 1. MIO 2 MEDIAMARKT 3 WILLYS 5. FILMSTADEN 4 XXL Entertainment/beauty 5 FILMSTADEN 6 SATS 7 O’LEARYS 8 RINSE 9 EXPRESS NAILS CAR PARK 20 WC 19 18 17 16 Level 3 Cafés and restaurants 21 29 15 22 10 THOM YUM BUFFÉ 32 1. MIO 30 14 11 AMAZON 2. MEDIAMARKT 10 12 BABAS BURGERS 12 13 11 WC 13 CAFÉ CLASSICO 14 NANCY’S 15 MCDONALDS 16 PEPERONI CAR PARK 17 BENGAL TIGER Level 2 18 PANDA EXPRESS 7. O’LEARYS 19 GREKISK KOLGRILL 2. MEDIAMARKT 20 PIZZA HUT 28 21 BAMBOO SOUTH 26 6.SATS 31 22 TACOBAR 23 CHOCOMANIA 24 COFFEEHOUSE BY GEORGE 25 ESPRESSO HOUSE 26 SAKAE SUSHI 4. XXL CAR PARK Ground Stores floor 27 SPORTRINGEN 3. WILLYS 33 8 24 2. MEDIAMARKT 28 SÄNGJÄTTEN 23 29 HEMTEX 9 30 FOLKHEMMET 25 27 6.SATS 31 ATLANTIS 32 INDISKA OUTLET MAIN ENTRANCE 33 DIREKTEN www.heroncity.se
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