The Best Ways To Repurpose Content
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The Best Ways To Repurpose Content If you’ve had the chance to review your content’s marketing performance, you might start to notice the numbers are beginning to drop. This is due to the fact that your content might be too much to digest. Keeping things short and simple has always been the best solution for digital marketing. But how do you go about repurposing content to achieve better results with your audience? Well, we’ll show you the best effective techniques for gaining brand awareness and high value. Less Is More According to constent-content.com, 91% per cent of b2b marketers use content marketing to draw in their audience. Using no more than 1,500 words is all you need to create the perfect content that is easy to digest. So long as there are more pictures to help illustrate your point, sometimes too many paragraphs can be too much on the eyes. Though, if you were to repurpose that specific content, you may need to review the information and possibly update it with better or newer links before sharing. If the information is repurposed, it must be constantly updated. How Much Is Too Much? When you use too many words and not enough illustration, sometimes it can be too much for your readers. At times it could come to a point where they will easily stop reading your content without finishing the first paragraph. When you need to update the content, perhaps maybe cutting down on a few words and adding more pictures of possible links to videos or even converting your content to an infographic. With less dialogue and more pictures, the information can be easily received. Repurposing Brand Awareness If you need to spread the word out there with your company, sharing or utilising your company pictures will help immensely. So long as you have your logo attached and the content is good, you should be spreading brand awareness through the current social media outlets. Using social platforms such as Facebook, Instagram and Twitter, it’s a good marketing technique to get noticed. Big companies such as Nike have recreated what brand awareness is. They have even taken it to the next level by incorporating real-life athletes who have achieved world records to push the boundaries of repurposing brand awareness. Converting Your Audience A big question, are you converting your audience into regular readers? If not, it’s a good idea to repurpose your original content to a professional audience such as LinkedIn. According to castleford.com.au, more than 70 million visitors a month read content on LinkedIn Slideshares. Using Slideshares via LinkedIn is predominately the best way to increase readership. The Bottom Line… However, if you still don’t know where to start when it comes to repurposing your content, Anchor Digital can offer you creative marketing solutions for your small business. A local marketing team with a holistic approach may just be what you need to create a wider audience.
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