GARY VAYNERCHUK 8 11 JUNE 2020 - MARKETING Conferences
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8 - 11 JUNE 2020 Keynote Speaker: GARY VAYNERCHUK Chairman of VaynerX CEO of VaynerMedia
CONTENT 360 ABOUT THE
VIRTUAL CONFERENCE
EVOLVE WITH US: NAVIGATE THE We’ve all been talking about it. Now it’s time to put words into action!
FUTURE OF CONTENT MARKETING With that, MARKETING-INTERACTIVE is proud to be going virtual with its
most successful flagship event Content 360. While this decision wasn’t
TO DRIVE BUSINESS PERFORMANCE. taken lightly, we believe it’s the right one. With no clear visibility on when
travel, gatherings and regulatory measures will return to normal, it’s time to
do what so many of you are already doing – turning this new reality into an
opportunity to adapt, evolve and create value.
#CONTENT360WEEK Join Content 360 Week and learn how to build a strategic content marketing
plan that is responsive to change. Clearly and visually align strategic
initiatives to business goals in your content. Navigate and adjust marketing
EVENT DATE: 8 - 11 JUNE 2020 spend and plans to global instability due COVID-19. Develop a content
WEBSITE: https://conferences.marketing-interactive.com/content360-sg/ marketing strategy to help senior leaders of customer-facing teams.
Create adaptable marketing programs and messaging to changing
consumer context.
FOR MORE INFORMATION ABOUT CONTENT 360,
CONTACT OUR FRIENDLY PROJECT MANAGERS: Spaced out over 4 days to prevent screen-viewing burnout, Content 360
Week will feature sought-after speakers from across the region, who will be
on stand-by to answer your questions LIVE. Join us online, from the comfort
REGISTRATION AND GENERAL ENQUIRIES
of your home, office or favourite work spot!
SINGAPORE PHILIPPINES, AUSTRALIA, THAILAND,
Kheeran Vasuthavan VIETNAM & CAMBODIA WHAT’S NEW in 2020? If you enjoy live webinar workshops and think
Project Manager Czarina Solomon
Email: kheeranv@marketing-interactive.com
you will benefit from having a pre-conference workshop to get hands on
Head, Project Management
Tel: +65 6423 0329 Email: czarinas@marketing-interactive.com
in brushing up your content marketing prowess, you have the perfect
Mobile: +65 8598 5965 Tel: +65 6423 0329 opportunity to do so on 8 June 2020 with live Q&A sessions with the trainer.
Mobile: +65 8112 6351
MALAYSIA
Mohanesh Kumar INDONESIA & BRUNEI
Project Manager
Email: mohaneshk@marketing-interactive.com Dzulfiqar Rohim
Tel: +65 6423 0329 Assistant Head, Project Management
Mobile: +65 9895 3365 Email: dzulfiqarr@marketing-interactive.com
Tel: +65 6423 0329
Mobile: +65 9678 9958
CONTENT 360
https://conferences.marketing-interactive.com/content360-sg/ 1
About Learning & Development Asia
PAST ATTENDEES
WHY ATTEND
SHARE THEIR EXPERIENCES
CONTENT 360 CONTENT 360 WEEK
As a business owner, a marketer, a content creator or a communicator, we
are all faced with these challenges when it comes to content marketing:
Amazing experience. Full of practical What you will gain from this conference:
knowledge and opportunity to meet new • Personalisation
people. This is a must-attend conference It is still a challenge for most brands to create personalised experiences at scale.
for every marketing professional! Personalisation has been proven to be one of the keys to successful engagement,
which is why Dynamic Content (i.e. content that is tailored based on your profile)
is of such high interest.
This is a conference well-worth
attending! I walked away with • Saturation and Content Panic Syndrome
many initiatives and ideas to Marketers are still grappling with how best to measure the effectiveness of their
implement back at work! content, and how to derive actionable insights. This is why Content Intelligence
and Value metrics are important topics.
Valuable conference! If you want to stay in the • Measurement and Insights
game and learn how content creation, SEO strat- Marketers are still grappling with how best to measure the effectiveness of their
egy, and the way consumers search for what content, and how to derive actionable insights. This is why Content Intelligence
they need - this is a great opportunity to learn! and Value metrics are important topics.
• Tech overdose
This conference allowed me to talk to many dif- Marketers are drowning with choice when it comes to solutions/tools for content
ferent brands and vendors face-to-face as well management, distribution, amplification, and curation that will seamlessly
as to establish my own network. I heard how complement and integrate with their overall strategy. They want a clearer idea
other groups are solving the same problems we of what will really drive their campaigns and content marketing forward.
are trying to solve. I’ll be coming back!
If you do not have the answers to all these challenges nor have put in place the perfect
solution for your content marketing needs; then you need to be part of CONTENT 360 WEEK.
Personally for me, connecting with the
marketing practitioners enriched my VPs / Directors /
C-Suite Agencies / Consultants
understanding of content and what a key Head / Managers of
ingredient it is. The speakers spoke at the
very heart of it. Chief Marketing Officer Content Marketing Agency Principal
Chief Communications Officer Digital Marketing Agency Account Manager
Chief Creative Officer Social Media Client Success Manager
I had a great time at this year's Content 360 conference! I Chief Customer Officer Creative Services UX Designer / Web Designer
got all the information I needed on how to implement and CEO / Managing Director Communications PPC, SEM, and
create an effective brand strategy and positioning. Editor-in-chief Public Relations Content Strategist
User Experience /
UX Editor-in-chief
2 CONTENT 360HR
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CONTENT 360
ACCELERATE
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About Learning & Development Asia
WHO SOME OF THE PAST
YOU WILL MEET PARTICIPATING COMPANIES
200 70 20
s s
g ate a nie ke
rs
ele mp pe
a
D Co S
Travel Arts / Entertainment
Business Services
8% 5%
Property / 7%
Construction
10% Consumer Products
8%
Marketing-Media
5%
Education
6%
Marketing-Agency 5% INDUSTRY
2%
1% Energy / Utilities
Logistics Services
6% 8%
IT Telecoms Financial Services
5%
HR Services
6% 13%
Hospitality
5%
Government
Healthcare / Pharmacy
Executive Top Management
11% 9%
28% VP / Director
SENIORITY
52%
Manager
4 CONTENT 360HR
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SPEAKERS
About Learning & Development Asia
SPEAKERS
AT OUR 2020 CONFERENCE
Visit our website to get the latest updates on 2020's speakers.
AT OUR 2020 CONFERENCE
Visit our website to get the latest updates on 2020's speakers.
CHRISTABEL CHUA SHIREESH MISHRA
Social Media Personality VP of Analytics & Decision Management
& Entrepreneur Citi
@bellywellyjelly
JIAN HAO TAN WALTER LIM
Social Media Personality Founder & Chief Content Strategist
& Entrepreneur Cooler Insights
@thejianhaotan
VIKNESWARAN MARCO SPARMBERG
VEERASUNDAR VP & Head of Content Development,
Marketing & Communications
Social Media Personality
DBS Bank
@vikarworld
ADRIAN ANG KHUSHBOO BENANI
Founder Head of Content, Influencer
AdVantage Digital Marketing & Brand Advocacy
Diageo India
SU-ANN YEOW SEAN LEAS
Deputy Head of Digital Marketing, Chief Executive Officer
Asia Pacific DKSH
Allianz SE
LEWIS MOH AUDRA PAKALNYTE
Accounts Director Head of Strategic Initiatives & PR
Allison+Partners Fave Group
LUDA ZUEVA NIKHIL KHAROO
Group Chief Marketing Officer Head of PR & Partnerships,
AQUAPHOR Asia Pacific
Fitbit
MAURA FOGARTY ROCHE
VANDENBERGHE
Singapore Bureau Editor VP & Head of Marketing
BBC FWD Life Insurance Corporation
JOANNA MITCHELL ANTON REYNIERS
Head of Partnerships, PR and Influencer Regional Strategic Partnership Lead,
Benefit Cosmetics (LVMH) Creative Agencies
Google
MARCUS HO RACHIT DAYAL
Founder Founder & CEO
Brew Interactive Happy Marketer
6 CONTENT 360HR
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SPEAKERS
About Learning & Development Asia
SPEAKERS
AT OUR 2020 CONFERENCE
Visit our website to get the latest updates on 2020's speakers.
AT OUR 2020 CONFERENCE
Visit our website to get the latest updates on 2020's speakers.
STU LLOYD AXTON SALIM
Chief Executive Officer Director
Hotheads Innovation PT Indofood Sukses Makmur Tbk
DENISE KELLER ROBERTO SAPUTRA
Producer, Director & Presenter Roberto Saputra
Keller Media PT Smartfren Telecom Tbk
MICHELLE YIP DAVID TSE
Chief Marketing Officer Global Esports Director
Lazada Singapore Razer Inc.
RAJA RAJAMANNAR MARK KHOO
Chief Marketing &
Digital Marketing
Communication Officer &
& E-commerce Director
President, Healthcare
Resorts World Sentosa
Mastercard
ABHISHEK GROVER
SAPNA ANGURAL Regional Digital Marketing Head
Head of English Samsung
Audience
Mediacorp
MARIO VERA MARIANNE BUNTON
Director, Global Sales
VP of Global Marketing
& Product Marketing
& Communication Shutterstock
Nestle
AKIRA MITSUMASU SOPHIA ONG
Vice President of Global Marketing Managing Director JAPAC
Japan Airlines ST Engineering
JEAN THOMAS BEN SOUBIES
Chief Marketing Officer Managing Director JAPAC
Pomelo Fashion Talkwalker
SIVA JAYARAJ TAY GUAN HIN
VP, Head of Marketing & Experiences Founder & Global Chief
Prudential Assurance Company Singapore Commercial Officer
TGH Collective
INTAN EKOWATI VERIYANTA KUSUMA
VP Head of Baby Food Brand Head of Community
PT. Nestle Indonesia & Social Marketing
Traveloka
8 CONTENT 360HR
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SPEAKERS
About Learning & Development Asia
AT OUR 2020 CONFERENCE OPENING KEYNOTE:
Visit our website to get the latest updates on 2020's speakers. CREATE COMPETITIVE ADVANTAGE WITH NEW TECH
AUN KOH
Director of Brand and Content, APAC • Hypertargeting content to maximise conversions
Tripadvisor
along the entire customer journey
At the
• Content marketing strategies during crisis
JEAN MADRID
Edge of and post-crisis
Managing Editor
Unilever
Content Tech • Redefine customer journey with dynamic content
KENNY ONG
Managing Director &
Head of Special Projects, SEA
Universal Music Group
GARY VAYNERCHUK
Chairman of VaynerX
CEO of VaynerMedia
• Incorporate On-Brand storytelling into
content marketing campaigns
ANSON TAN Content • Scaling Personalisation through adaptive
General Manager – New Media
Viu Marketing ROI content for omnichannel marketing delivery
• Winning formula for successful
MICHAŁ SZANIECKI
content collaborations and coalitions
Managing Director SEAT & Cupra
Volkswagen
CHRISTOPHER
DAGUIMOL
Group Director
Brand Communications
ZALORA Group
10 CONTENT 360HR
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OPENING KEYNOTE: OPENING KEYNOTE:
RE-IMAGINING CONTENT: HOW PRUDENTIAL MADE KILLER CONTENT CREATION: HOW INFINITI PUSHED
THE LEAP FROM VOLUME TO VALUE THE BOUNDARIES OF A TRADITIONAL MEDIA DRIVE
WITH NEW TECH
• Building stronger audience engagement by • Employee activism: Convert employees into content
going local brand ambassadors
Endemic • Leverage consumer sentiment with What’s Trending • Create impressions via micro-moment
Content targeted community based content in Content content marketing
• Manufacture content and grow consumer base • Creating actionable content by building data-driven
with esports content marketing strategy
• Re-imagine content to convey brand purpose • The shift from volume metrics to value metrics to
Content • Design content architecture for brand affinity obtain better results
• Build sustainable content models to prevent The Future of • Newsgathering amid a pandemic:
Management
burnout & content panic syndrome Content Strategy Keeping the channel & digital platforms going
& Measurement
• Improving brand health with a digital-first
cause campaign
12 CONTENT 360HR
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AGENDA AGENDA
PRE-CONFERENCE WORKSHOPS - MONDAY 08/06/2020 PRE-CONFERENCE WORKSHOPS - MONDAY 08/06/2020
MORNING WORKSHOPS
1.00pm Prepare to log in
8.00am Prepare to log in
AFTERNOON WORKSHOPS
Morning Workshops Begin (Choose 1 of 3)
Afternoon Workshops Begin (Choose 1 of 3)
Workshop A: Killer email content – techniques that work (Basic/Intro)
Workshop A: Social Media Content Marketing (Beginner)
• Let’s be honest. Almost none of us were trained to write for such a cluttered, saturated and
• Get ready for a comprehensive introduction to using content on today’s social media
overcrowded media landscape. But because it’s so cluttered, making an impact on the first
platforms with the highest traffic. Understand the opportunities and challenges of utilising
attempt matters more than ever before. Email writing, when done right, can be a huge boost
content marketing on platforms like Facebook, LinkedIn, Twitter, WeChat, Instagram,
to your marketing efforts. This workshop is perfect for newer marketers looking to hone
Reddit, LINE, TikTok etc.
their skills with the written word.
WALTER LIM
STU LLOYD Founder & Chief Content Strategist
Cooler Insights
Chief Storyteller
CATMATDOG Business Storytelling Consultants
Workshop B: Conversion Rate Optimisation (Intermediate) Workshop B: Search-Optimised Content Best-Practices (Intermediate)
• You’ve got their interest, now what? This workshop will diss the key components required • This might not be the complete guide to optimising content for SEO, but it’s a great place to
for a successful conversion optimisation strategy. Explore methods used to help large start! Get a head start by employing top keyword and user intent research, great design and
2.00pm
brands and smaller startups optimise websites and digital campaigns to achieve their messaging, as well as technical SEO content issues.
9.00am maximum potential. We’ll be taking a hard look at uncovering user motivation, wants and
needs, and how to prioritise the elements of optimisation that work best for driving more ADRIAN ANG
Founder
leads and sales. AdVantage Digital
RACHIT DAYAL
Founder & CEO Workshop C: DIY Video Content Production (Intermediate)
Happy Marketer
• With the emergence of live video and the era of micro-moment marketing, sometimes a
marketer has got to be able to skip the labored production cycle and get their video out
Workshop C: Aligning content marketing with business goals (Advanced) quickly themselves. This crash course in video content production will introduce you to life-
• Designed for experienced practitioners who are required to justify all of their brilliant ideas saving shortcuts, and make it that much easier for your team to bring your marketing to life.
against a commercial background. Stop doing content for content’s sake and get real about
strategies that makes sense for your business. This 3 hour masterclass is the perfect place TAY GUAN HIN
Founder & Global Chief Commercial Officer
to sharpen your content strategy blade. TGH Collective
MARCUS HO
Founder
Brew Interactive
4.00pm End of Afternoon Workshops
11.00am End of Morning Workshops
14 CONTENT 360
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CONTENT 360
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AGENDA AGENDA
CONFERENCE DAY 1 - TUESDAY 09/06/2020 CONTENT MARKETING ROI
8.45am Prepare to log in
Screen-time break
8.55am Opening remarks: Rezwana Manjur, Regional Editor, Marketing magazine
Chair Yoga with Denise Keller
Ask GaryVee (LIVE SESSION): Marketing in the Now Chair Yoga is an excellent way for to reduce stress and improve circulation.
In an intimate 1-to-1 style session, GaryVee will be discussing on getting your content We’re bringing the studio to your own home office with our Celebrity Yoga Instructor,
strategy right in the context of marketing in today’s turbulent times. There will also be plenty 11.30am Denise Keller.
of time reserved to take questions from the audience, so have them ready!
9.00am Moderator: Rezwana Manjur, Regional Editor, MARKETING magazine Get your computer chairs ready!
Keynote Speaker: DENISE KELLER
Producer, Director
GARY VAYNERCHUK & Presenter
Chairman of VaynerX, Keller Media
CEO of VaynerMedia
AT THE EDGE OF CONTENT TECH Fireside Chat: Visual Storytelling: Creating an immersive campaign to master
the art of storytelling
• Curating content that resonates with customers and builds emotional connection
Volkswagen Case Study:
Hypertargeting content to maximise conversions along the entire customer journey • Driving engagement by immersing them in a personalised content creation experience
• Curating content to drive attention for early prospects by juggling emotional • Delivering a seamless experience with the aid of machine learning
11.40am
vs rational messaging Moderator: Rezwana Manjur, Regional Editor, MARKETING magazine
• Optimising content by using 1st/2nd/3rd party data to focus on right audiences Panelist:
9.35am
• Deliver content by using 1-2-1 and 1-2- video chats as interactive content to replace
MARIANNE BUNTON
standard digital formats Director, Global Sales & Product Marketing
Shutterstock
MICHAŁ SZANIECKI
Managing Director SEAT & Cupra
Volkswagen Group
Panel Discussion: Incorporating On-Brand Storytelling into your Content
Marketing Campaigns
10.10am Screen-time break
• Forging connections through visual mediums
• Establishing a trendsetter mindset to your content
Content Marketing in the age of COVID-19:
Driving demand effectively without exploitation • Boosting engagement by staying focused on your content’s core value
• Understanding consumer behaviour in times of uncertainty Moderator:
• The Do’s and Don’ts of marketing during a pandemic
10.20am LUDA ZUEVA
• Balancing short-term needs with long-term brand building 12.15pm
Group Chief Marketing Officer
Aquaphor
AKIRA MITSUMASU
VP, Global Marketing
Japan Airlines
Panelists:
ANTON REYNIERS KENNY ONG
Getting Personal: Redefining The Customer Journey With Dynamic Content MICHELLE YIP Regional Strategic Managing Director &
Chief Marketing Officer Partnership Lead, Head of Special Projects,
• Tailoring content for the individual consumer in the context of personalisation Lazada Singapore Creative Agencies
Google
SEA
Universal Music Group
• Going beyond one-time transactions
10.55am • Crafting truly meaningful 1:1 content experiences
12.50pm Screen Break
JEAN MADRID
Managing Editor
U-Studio Singapore, Unilever
16 CONTENT 360
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CONTENT 360
https://conferences.marketing-interactive.com/content360-sg/ 17AGENDA AGENDA
CONTENT MARKETING ROI CONFERENCE DAY 2 - WEDNESDAY 10/06/2020
8.50am Quiz Session
Scaling Personalisation through adaptive content for omnichannel marketing delivery
• Delivering a consistent message by branding content together across multiple platforms 8.55am Welcoming remarks: Rezwana Manjur, Regional Editor, Marketing magazine
• Creating seamless content experiences to match platforms with needs
1.00pm • Building content to leverage consumer experience Opening Keynote: Re-imagining Content: how Prudential made the leap from
volume to value
AUDRA PAKALNYTE • Moving beyond commercial intent – The value of Purpose
Head of Strategic Initiatives & PR
Fave • Re-imagining content to convey brand purpose
9.00am
• Personalised journeys vs traditional mass touch points
SIVA JAYARAJ
Panel Discussion: Stronger together: Winning strategies for successful content VP, Head of Marketing & Experiences
collaborations and coalitions Prudential Assurance Company Singapore
• Maximising your brand’s ROI by getting the most out of brand partnerships
• Evaluating the function of B2B vs B2C collaboration strategies ENDEMIC CONTENT
• Measuring the success of a content collaboration
Moderator: Janice Tan, Senior Journalist, Marketing magazine Building stronger audience engagement by going local
Panelists: • Keeping content authentic and relevant to audiences at home
1.15pm
• Developing made-in-Singapore content based on an understanding of local audience
AUN KOH CHRISTOPHER
Director of Brand and DAGUIMOL preferences and consumption behaviours
Content, APAC
Tripadvisor
Group Director
Brand Communications
9.35am • Collaborating with the ecosystem to harness the wealth of creativity and co-create
ZALORA Group
more possibilities
NIKHIL KHAROO ANSON TAN SAPNA ANGURAL
Head of PR & Partnerships, General Manager - New Head of English Audience
Asia Pacific Media, Singapore Mediacorp
Fitbit Viu
10.10am Screen-time break
2.10pm Closing remarks: Rezwana Manjur, Regional Editor, Marketing magazine
2.15pm End of Day 1 Mastering Localisation By Leveraging Consumer Sentiment With Targeted
Community-based Content
• Tapping into like-minded, peer-based communities
• Staying authentic by utilising the power of localised content
10.20am
• Creating community-based content marketing opportunities
VERIYANTA KUSUMA
Head of Community
& Social Marketing
Traveloka
Game On! How Brands Are Using eSports To Manufacture Content And Grow Their
Consumer Base
• Understanding eSport’s role in the SEA Games by marketing it on the right channel
• Introducing competitive eSports to the traditional sports competition scene
10.55am
• Aligning product with content without losing its natural connection with the industry
DAVID TSE
Global Esports Director
Razer Inc.
18 CONTENT 360
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CONTENT 360
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CONTENT MANAGEMENT & MEASUREMENT CONTENT MANAGEMENT & MEASUREMENT
11.30am Screen Break Panel Discussion: Building Sustainable Content Models To Prevent Burnout, Content
Panic Syndrome And Loss Of Consumer Interest
The single source of truth behind a winning content strategy • Preventing content burn-out by establishing strategies for long term success
• Discovering meaningful conversations that could be missing out on today • Reinventing your own content formula for application for brands
• No more data silos - understand how you can have a consistent and complete brand story • Balancing commercial needs with demand of consumers by utilizing infinite content
11.40am
• Driving business impact with 360 degrees of actionable consumer insights options rightfully
BEN SOUBIES Moderator:
Managing Director JAPAC
Talkwalker
KHUSHBOO BENANI
Head of Content,
Influencer Marketing & Brand Advocacy
2.10pm Diageo India
Fireside Chat: Marketing Resilience: Develop content marketing plans which are
responsive to changes Panelists:
• Developing ongoing contingencies to mitigate against loss DENISE KELLER VIKNESWARAN VEERASUNDAR
• Embracing on digital growth transformation and proactive customer relations strategies Producer, Director
& Presenter
Social Media Personality
@vikarworld
• Identifying different approaches and tactics that might impact brand success Keller Media
12.15pm Moderator: Rezwana Manjur, Regional Editor, MARKETING magazine
Panelists: CHRISTABEL CHUA JIAN HAO TAN
Social Media personality Social Media Personality
and Entrepreneur @thejianhaotan
AXTON SALIM ROBERTO SAPUTRA @bellywellyjelly
Director Chief Brand Officer
PT Indofood Sukses Makmur Tbk PT Smartfren Telecom Tbk
2.45pm Closing remarks: Rezwana Manjur, Regional Editor, Marketing magazine
12.50pm Screen Break 3.00pm End of Day 2
Designing a content architecture for brand affinity
• Transforming content marketing into media publishing
• ‘Time spend’ as the new success measure
1.00pm
• Building an always-on content pipeline for an non-media brands
MARCO SPARMBERG
VP & Head of Content Development,
Marketing & Communications
DBS Bank
Future-Proof your content marketing strategy through
smart measurement
• Combining data in content marketing tactics with measurement in mind
• Going beyond limits by introducing creative content practices
1.35pm • Driving successful engagement by incorporating user generated content
ROCHE VANDENBERGHE
VP & Head of Marketing
FWD Life Insurance Corporation
20 CONTENT 360
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CONTENT 360
https://conferences.marketing-interactive.com/content360-sg/ 21AGENDA AGENDA
CONFERENCE DAY 3 - THURSDAY 11/06/2020 CONFERENCE DAY 3 - THURSDAY 11/06/2020
WHAT’S TRENDING IN CONTENT?
8.45am Quiz Session
8.55am Welcoming remarks: Rezwana Manjur, Regional Editor, Marketing magazine Screen Break & Activity Session
Cooking Session
Opening Keynote: Sonic Brand Architecture: Leveraging on multisensory
Learn ways to cook simple yet delicate bites for your break! This time, we’re bringing the
brand immersion 11.30am kitchen to your screen with Andrew Walsh from Cure.
• Creating a comprehensive sonic brand architecture and identity
• The importance of audio branding in today’s environment
ANDREW WALSH
9.00am
• The power of creating consumer recognition & preference through multisensory branding, Chef/Owner
Cure
including sound, taste & sight
RAJA RAJAMANNAR
Chief Marketing & Communications Officer
& President, Healthcare
THE FUTURE OF CONTENT STRATEGY
Mastercard
Fireside chat: Creating Impressions Via Micro-Moment Content Marketing
WHAT’S TRENDING IN CONTENT?
• Understanding the principles of micro-moment content marketing
• Recognising the individual consumer’s specific context
Creating actionable content by building data-driven content marketing strategy • Maximising micro-moment through content delivery systems
• Mining fresh insights that lead to cut through creative Moderator:
• Optimizing creative campaigns through data and feedback
9.35am • Understanding the importance of data and creativity in content 11.40am INTAN EKOWATI
VP Head of Baby Food Brand
PT. Nestle Indonesia
ABHISHEK GROVER
Regional Digital Marketing Head
Samsung
Panelists:
JEAN THOMAS LEWIS MOH
10.10am Screen-time break Chief Marketing Officer Accounts Director
Pomelo Fashion Allison+Partners
Employee Activism: Converting Your Most Critical (And Overlooked) Audience Into
Content Brand Ambassadors
An Industry Leader’s Guide to KOLs: How Benefits Cosmetics got Influencer
• Creating an effective internal content strategy to turn employees into influencers Marketing Right
• Establishing a shared identity that’s high on emotional engagement • How Benefits Cosmetics turned Influencer Marketing into a ROI machine
10.20am
• Initiating guidelines to enhance the image of your budding content creators • The pros and cons of bringing Influencer Marketing in house
SOPHIA ONG 12.15pm • How you can succeed even without building a content hub
Vice President, Marketing
ST Engineering
JOANNA MITCHELL
Head of Partnerships, PR and Influencer
Benefit Cosmetics (LVMH)
Newsgathering amid a pandemic: Keeping the channel & digital platforms going
• Best practices from the world’s most trusted news organisation
• Evolving editorial strategies in response to audiences 12.50pm Screen Break
10.55am • Identifying the challenges of delivering news content from home
MAURA FOGARTY
Singapore Bureau Editor
BBC
22 CONTENT 360
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CONTENT 360
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CONFERENCE DAY 3 - THURSDAY 11/06/2020
THE FUTURE OF CONTENT STRATEGY
SPONSORS & PARTNERS
Improving brand health with a digital-first cause campaign Learn more about how we can help you achieve your mission-
• Digital-first planning tailored to real consumer interests
• Measuring brand loyalty and trust by introducing brand health tracking
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• Gaining a competitive advantage in any climate by incorporating sustainability content as for content and digital solutions. We have the right platform for
1.00pm an essential part of the business you at CONTENT 360 WEEK and MARKETING-INTERACTIVE.
MARIO VERA BECOME OUR STRATEGIC PARTNER TODAY!
VP of Global Marketing & Communication
Nestle
2020 Sponsors:
Panel Discussion: Making The Shift From Volume Metrics To Value Metrics To Obtain
Better Results
• Setting value metrics that measure your business objectives
• Measuring engagement and what constitutes ROI
• Optimizing pricing strategy for high growth
Moderator:
1.35pm SEAN LEAS
Chief Executive Officer
DKSH
Panelists:
MARK KHOO SHIREESH MISHRA SU-ANN YEOW
Digital Marketing and Vice President of Deputy Head of
E-commerce Director Marketing Analytics Digital Marketing,
Resorts World Sentosa Citi Asia Pacific
Allianz SE
As a sponsor of CONTENT 360 WEEK, you can potentially reach:
2.10pm Closing remarks: Rezwana Manjur, Regional Editor, Marketing magazine
2.15pm End of Conference
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