The Association of African Exhibition Organisers - Official Directory 2019
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www.aaxo.co.za
The Association of African
Exhibition Organisers
Official Directory 2019
AFRICA
ww w.reedeexpo africa.co.za
All shows and dattes are sub
bjject to chan ge
Directory Sections & Index
About AAXO
2019 Calendar 2
Foreword: AAXO Chairperson 3
Who We Are 5
AAXO Board Members 6
2018 Overview 7
Partnerships and Strategies 8
AAXO Calendar of Events 2019 9
AAXO Market Research 10
B2B Events 11
Africa: The New Trade Frontier 12
AAXO Member Profiles 14
AAXO Member Events: 2019 19
AAXO Partner Associations 38
Focus on Africa 41
Exhibition Venues 58
Associate Members 66
©2018 All rights reserved.
Third edition published by:
PO Box 789, Somerset Mall 7137, South Africa
Tel: +27(0)21 850 0221
media@malachite.co.za
in association with:
Johannesburg Expo Centre, Auditorium Building, Gate 2, Cnr Rand Show and Nasrec Roads, Johannesburg, South Africa
Tel: +27 (0)11 835 1565
aaxo@aaxo.co.za
ISBN: 978-0-9947039-0-3
This publication is also available as an e-book at www.aaxo.co.za
All rights reserved. The publisher is responsible for the production of this directory and, to the best of his knowledge, the information contained herein
is correct at the time of publication. Individual contributors are responsible for the content of their insertions and it should be noted that the products
or services they describe may be subject to change without notice.
For additional copies or advertising in the next edition, contact Malachite Publishing at media@malachite.co.za or call +27 (0)21 850 0221.
2019
Calendar
ABOUT AAXO
JANUARY FEBRUARY MARCH
Week M T W T F S S Week M T W T F S S Week M T W T F S S
1 1 2 3 4 5 6 5 1 2 3 9 1 2 3
2 7 8 9 10 11 12 13 6 4 5 6 7 8 9 10 10 4 5 6 7 8 9 10
3 14 15 16 17 18 19 20 7 11 12 13 14 15 16 17 11 11 12 13 14 15 16 17
4 21 22 23 24 25 26 27 8 18 19 20 21 22 23 24 12 18 19 20 21 22 23 24
5 28 29 30 31 9 25 26 27 28 13 25 26 27 28 29 30 31
APRIL MAY JUNE
Week M T W T F S S Week M T W T F S S Week M T W T F S S
14 1 2 3 4 5 6 7 18 1 2 2 3 4 22 1 2
15 8 9 10 11 12 13 14 19 5 7 8 9 10 11 12 23 3 4 5 6 7 8 9
16 15 16 17 18 19 20 21 20 13 14 15 16 17 18 19 24 10 11 12 13 14 15 16
17 22 23 24 25 26 27 28 21 20 21 22 23 24 25 26 25 17 18 19 20 21 22 23
18 29 30 22 27 28 29 30 31 26 24 25 26 27 28 29 30
JULY AUGUST SEPTEMBER
Week M T W T F S S Week M T W T F S S Week M T W T F S S
27 1 2 3 4 5 6 7 31 1 2 3 4 35 1
28 8 9 10 11 12 13 14 32 5 6 7 8 9 10 11 36 2 3 4 5 6 7 8
29 15 16 17 18 19 20 21 33 12 13 14 15 16 17 18 37 9 10 11 12 13 14 15
30 22 23 24 25 26 27 28 34 19 20 21 22 23 24 25 38 16 17 18 19 20 21 22
31 29 30 31 35 26 27 28 29 30 31 39 23 24 25 26 27 28 29
40 30
OCTOBER NOVEMBER DECEMBER
Week
Week M T W T F S S Week M T W T F S S Week M T W T F S S
40 1 2 3 4 5 6 44 1 2 3 4 48 1 2
41 7 8 9 10 11 12 13 45 5 6 7 8 9 10 11 49 3 4 5 6 7 8 9
42 14 15 16 17 18 19 20 46 12 13 14 15 16 17 18 50 10 11 12 13 14 15 16
43 21 22 23 24 25 26 27 47 19 20 21 22 23 24 25 51 17 18 19 20 21 22 23
44 28 29 30 31 48 26 27 28 29 30 52 24 25 26 27 28 29 30
1 31
PUBLIC HOLIDAYS (RSA) 16 June: Youth Day SCHOOL TERMS (RSA)
1 January: New Year’s Day 17 June: Public Holiday 9 January - 15 March
21 March: Human Rights Day 9 August: National Women’s Day 2 April - 14 June
19 April: Good Friday 23 September: School Holiday 9 July - 20 September
1 April: Easter Sunday 24 September: Heritage Day 1 October - 4 December
22 April: Family Day 16 December: Day of Reconciliation
27 April: Freedom Day 25 December: Christmas Day
1 May: Workers Day 26 December: Day of Goodwill
2 AAXO 2019
Foreword
AAXO Chairperson
ABOUT AAXO
2019 marks the fourth year since AAXO’s inception. What progress we have made!
AAXO has been driving the exhibition industry forward, in collaboration with key
stakeholders, media and associations.
We have positioned ourselves as an Association with credibility through our continued
ABC Accreditation and audits, initiatives such as our AAXO Badge of Approval for
Organisers and now for Suppliers too, as well as offering a range of initiatives through
which the industry as a whole can learn, network and do business.
2018 saw a year of transformation for the Association through the appointment of a
new Board of Directors and the acquisition of new talent. We hosted the successful
second edition of the Exhibition of Exhibitions as well as the AAXO ROAR Awards, in
collaboration with EXSA’s EXSA-llence awards under the EIA (Exhibition Industry
Alliance).
We also saw huge growth in our Associate Membership and have embarked on a
drive to attract organisers, suppliers and venues from the wider African continent. We
hosted many successful networking and training events in Johannesburg and Cape
Town and plan to continue these initiatives in the year to come.
As a final highlight of the year past, we have re-initiated the Exhibition Industry
Research, funded by South African Tourism, to refresh our knowledge of just how far
the reach of exhibitions are and how much we contribute to the Southern African
economy.
With these and many more valuable initiatives in full force, 2019 is set to be an
exciting year. As usual we kick of the year with our respected ROAR Awards and the
Exhibition of Exhibitions. With training aimed at both our exhibiting clients, as well as
organiser members, we plan to bring the entire industry together for a jam-packed
week of learning and collaboration. Also, don’t miss the free-to-attend seminars held
on the exhibition floor over the two days of the Exhibition of Exhibitions!
The 2019 AAXO Directory is a compilation of valuable information on Africa’s
exhibition industry geared towards assisting stakeholders in accessing information
relevant to their business.
In 2019 our focus will be on marketing exhibitions as the marketing channel of choice
to Advertising and Media Agencies, Marketing and PR professionals and our existing
client base. We aim to work in closer collaboration with our suppliers through new
initiatives with EXSA and continuously provide platforms for learning and networking.
Leatitia van Straten
Chairperson
The Association of African Exhibition Organisers (AAXO)
AAXO 2019 3
JANUARY 2020
JANUARY
2020
EXHIBITION OF
EXHIBITIONS
Be sure to ZDWFKRXWIRU this
date in your 2020 calendar.
As the exhibition industry
event of the year, this ground-breaking
The Exhibition for celebration promises to attract the
best in the industry
Organisers, Venues all under one roof!
or Suppliers.
For any additional information
• Showcase your products/services on this and other AAXO evens
• World-class training, industry tips and please visit
networking with exhibition leaders. www.aaxo.co.za
• Held at Ticketpro Dome, Northgate
Bookings for 2020 EOE
will open soon!
For more info contact AAXO
Tel:+27 (0)11 835 1565
Wesley: 082 544 4265
Email: wesley@aaxo.co.za
www.aaxo.co.za
AAXO
Who We Are
ABOUT AAXO
AAXO was formed as a collective platform to represent the organiser industry at large by promoting growth and
development while addressing the industry’s challenges. Its efforts are directed towards its mission of being the
respected authority and representative of the exhibition organising industry responsible for governance, skills
development and research while upholding world-class industry standards. This, in turn, is designed to be the engine
that drives the African exhibition and organiser growth.
AAXO representation transcends across many industry sectors and the organisation uses its wealth of knowledge and
experience to address the unique challenges faced by organisers across Africa. Members are governed by an all-
encompassing code of conduct that informs ethical behaviour in the industry. Additionally, this code of conduct guides
the way exhibitions are conducted, the quality of exhibitions, and informs ethical interaction within the industry.
One of AAXO’s key mandates is to empower the industry with skills and knowledge towards creating a professional
industry that offers unparalleled service while creating value for all stakeholders. Much effort is invested into organising
training activities for various skills gaps identified as necessary in running successful exhibitions. The organising
community also stages events such as the Exhibition of Exhibitions to facilitate interaction between fellow members
and service providers where opportunities to share ideas, network and create business relationships are created.
The ROAR Awards have quickly become a celebrated industry staple... Creating a platform for organisers to receive
recognition for their exceptional work, the ROAR Awards take place with the Exhibition Industry Alliance. AAXO
leverages its vast network of partnerships with common interests, knowledge and expertise to advance the industry.
These partnerships offer essential business networks and value to members.
In upholding the African exhibition industry to world-class standards, AAXO keeps on top of developments in the
industry and constantly investigates new technologies to improve the standard of exhibitions. In an ever-changing and
extremely competitive environment, this is an important function for members who strive to grow their businesses by
creating competitive advantage.
5 AAXO 2019 5
AAXO
DIRECTORY
Board Members
AAXO
LEATITIA VAN STRATEN (CHAIR)
Marketing Director – Specialised Exhibitions Montgomery
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2017 AAXO
PROJENI PATHER (VICE CHAIR)
Managing Director – Exposure Marketing
PHIL WOODS (TREASURER)
Commercial Director – TE Trade Events
DEE REUVERS (BOARD MEMBER)
Chief Executive Officer – SA Confex Services
ELAINE CREWE (BOARD MEMBER)
Portfolio Director – Reed Exhibitions
CHANELLE HINGSTON (BOARD MEMBER)
Group Director: Power & Energy – Spintelligent
6 AAXO 2019 6
AAXO
2018 Overview
ABOUT AAXO
INSIGHTFUL RESEARCH
In 2016, AAXO solicited the first ever South African exhibition industry research from Grant Thornton. The insights were
released at a formal media briefing in early 2017, and case a light on the significant impact and contribution of the
exhibition industry while also highlighting trends and opportunities.
In 2018, with the funding of South African Tourism, we commissioned the North West University to benchmark the
Exhibition Industry Research previously done. Key industry events among the trade, consumer and trade and
consumer categories were earmarked and the research is currently nearing its final stages. We plan to release the
research findings in another formal media briefing in early 2019.
CELEBRATING ROAR-ING SUCCESSES
In line with our mandate of being a champion for organisers and suppliers in the exhibition industry, AAXO held the
second annual AAXO ROAR Awards in early 2018 – yet another glamorous event giving our members the chance to
enjoy recognition for the innovative work that they do. Receiving an AAXO ROAR Award is a prestigious accomplishment,
as members compete with the best the industry has to offer, and all shows entered could be audited through AAXO’s
ABC initiatives.
GLOBAL EXHIBITIONS DAY
Not entirely new to the concept of celebrating Global Exhibitions Day (GED), AAXO proudly hosted events to
underscore the importance of creating awareness globally, in conjunction with over 70 other countries. According to
UFI, the event reached over 3 million people on Twitter alone. This year, our involvement stretched to include:
• The Exhibition Games
Held during Markex / MADEX on the 6th of June 2018 at the Sandton Convention Centre, the race was on for
member teams to collect clues and compete for a variety of amazing prizes.
• Open Conversation
On the morning of GED 2018, we hosted one of the our popular Open Conversations at Markex / MADEX, facilitating
suppliers and organisers the opportunity to network and find solutions to the common challenges they face and
ultimately work together to improve the industry as a whole.
OTHER GROUNDBREAKING INITIATIVES
• Association Membership Growth and Development
This membership tier for exhibition venues and suppliers was established to open opportunities to venues and
suppliers that were previously only available to organisers and to increase credibility in the industry as a whole
because of the fact that all AAXO members have a strict code of conduct. For the almost 50 new Associate
Members who have joined so far, the exclusive use of the ‘AAXO-Approved Venue’ and ‘AAXI-Approved Supplier’
badges put them in another league.
• Organiser and Supplier Networking Events
AAXO hosted several Open Conversations and Networking Events in Johannesburg and Cape Town, which was
strongly supported by the industry and demonstrates the need for the industry to work together, despite strong but
healthy competition.
• AAXO Directory
AAXO, with the help of Malachite Publishing, successfully published and distributed the 2018 AAXO Directory to
members as well as through imperative networking events and at the AAXO ROAR Awards.
• Exhibition of Exhibitions (EoE)
The 2018 EoE showcased all the exhibitions to be held during the year and afforded visitors the opportunity to
choose which events they will participate in and plan their marketing efforts better for the year ahead. The EoE will
again take place at the end of January 2019 and is set to bring the industry alive with possibility.
• Exhibitions as a Marketing Channel
Through our collaboration with key media partners we are working towards establishing exhibitions as the marketing
channel of choice, educating our exhibitors as to how exhibit successfully and using their success stories as the
background for recruiting new exhibitors across our members’ portfolios.
• Grow our African footprint
To become an Association that offers the most value to our Members and Associate Members, we aim to grow our
African footprint by recruiting members in other countries on the continent, focusing on venues, organisers and
suppliers.
• AAXO continues to be the authority and representative of the exhibition organising industry. By directing its efforts
towards growing, developing and addressing challenges in the industry AAXO aligns with its mission.
AAXO 2019 7
AAXO
DIRECTORY
Partnerships and Strategies
AAXO
PARTNERSHIPS AND STRATEGIES
“Not in numbers, but in unity that our strength lies” – Thomas Paine
AAXO (Association of African Exhibition Organisers) admits that our strength lie not just in the number of members we
ABOUT
have, but in the unity with key industry stakeholders. We are therefore committed to continuously work with our
existing and future partners, and grow the industry as a whole. We understand the value that is magnified when
2017 AAXO
several industry players come together, for the advancement of said industry.
Although we will continue to run independently, we will collaborate with EXSA on many of the initiatives undertaken by
AAXO over the next year. We will continue to run the AAXO ROAR Awards in conjunction with EXSA’s EXSA-LLENCE
awards under the industry umbrella EIA (Exhibition Industry Alliance). We also undertake to continue hosting
networking events in conjunction with EXSA and provide neutral platforms whereby venues, exhibition organisers and
suppliers can get together and do business.
We look forward to strengthening our partnerships with all our international counterparts and promote Africa as an
exhibition destination that offers world-class events that can compete with the best of the best globally.
AAXO is committed to collaborate with the likes of SAT (South African Tourism), SAACI (South African Association for
the Conference Industry), The SANCB (South African National Convention Bureau), The EGF (Event Greening Forum)
and SACIA (The Southern African Communications Industries Association) to ensure we influence markets beyond our
immediate reach.
AAXO looks forward to servicing the industry we all have a stake in, for the advancement of all.
AAXO PROJECTS IN DEVELOPMENT
• Increase membership base in South Africa & Africa – AAXO already represents more than 80% of the industry in
South Africa. Our next step is to grow our African members.
• Lobbying government in South Africa and Africa (DTI/SARS/Convention Bureaus/Embassies/High
Commissions) – AAXO has numerous international partnerships. We are constantly looking for ways to improve the
industry.
• Address venue integrity in Africa – AAXO strives to ascertain agreements with venues to ensure competitive
venue bookings are done honourably and does not threaten the survival of key industry events.
• Speed dating for Organisers and Suppliers – an initiative to expand your professional network.
• Develop partnerships in the Accommodation and Travel sectors – an example is Tsogo Sun, where members
get a discount.
• Industry Research – With the funding of SAT, we have commissioned NWU to refresh the research conducted in
2016. The research is approaching its final stages and we look forward to revealing the outcomes at a formal media
briefing in early 2019!
8 AAXO 2019AAXO
Calendar of Events 2019
ABOUT AAXO
AAXO 2019
Calendar of events aaxo
Blue Wing Conference and Events Centre,
30 - 31 January 2019 Exhibition of Exhibitions
Ticketpro Dome
Blue Wing Conference and Events Centre,
30 January 2019 Exhibitor Training
Ticketpro Dome
Blue Wing Conference and Events Centre,
31 January 2019 Organiser Training
Ticketpro Dome
Annual AAXO ROAR
31 January 2019 Montecasino
Awards
26 - 27 Feb 2019 Meetings Africa Sandton Convention Centre
11 April 2019 AAXO Networking Event Johannesburg
18 April 2019 AAXO Networking Event Cape Town
6 & 7 June 2019 Madex Sandton Convention Centre
6 June 2019 Global Exhibitions Day Venue TBC
13 June 2019 AAXO AGM Venue TBC
June / July EGF Conference Venue TBC
28 - 30 July 2019 SAACI Conference Southern Sun, Elangeni, Durban
30 July 2019 AAXO Networking Event Durban ICC
17 October 2019 AAXO Networking Event Johannesburg
24 October 2019 AAXO Networking Event Cape Town
6 - 9 November 2019 UFI Global Congress Bangkok, Thailand
For more information or enquiries contact AAXO on +27(0)11 835 1565 or aaxo@aaxo.co.za
AAXO 2019 9Market Research
DIRECTORY
Exhibition market gears for growth in 2019
AAXO
The 21st UFI Global Exhibitions Barometer report underlines what local exhibition industry stakeholders have believed
all along – the days of the exhibition are far from over.
Despite increasing competition, a dramatic change in the marketing channels available to industries and brands, and
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an increasingly digitally-savvy market base, the face-to-face networking value and hands-on impact of exhibitions still
cannot be beaten for return on investment.
2017 AAXO
The UFI Global Exhibitions Barometer results indicate that the exhibition industry looks set to continue to grow as one
of the most cost-effective marketing and sales channels available to business.
The Global Barometer survey, which has been measuring the pulse of the exhibition industry since 2008, covered a
record number of 312 companies from 55 countries in 14 major markets in the 21st survey. In this report, all four
global regions reported a positive development simultaneously for the first time in ten years. Turnover was
overwhelmingly reported to be increasing across the second half of 2018 – a trend that was expected to continue into
2019. Operating profits also looked positive, although profit expectations were not as high as those on turnover.
Most companies maintained a good level of operating profit performance in 2018, with over 40% of companies from
all regions declaring an increase of more than 10% compared to 2016.
In South Africa, 68% of respondents predicted an increase in turnover in the second half of 2018 and 69% expected
increased turnover in 2019. However, respondents were less bullish on profit: 30% said they expected increased
operating profits over 10% in the second half of 2018 and 39% expected to increase operating profits by over 10% in
2019. 29% predicted stable of slightly downward operating profits in the second half of 2018, and 33% expected
stable or slightly reduced profits in 2019.
Globally, exhibition companies cited the state of the economy in their home markets (24%), competition in the industry
(18%), global economic developments (18%) and internal challenges (17%) such as human resources as the main
challenges impacting their business. In South Africa, the state of the economy had a greater impact on business, with
32% citing it as a challenge. 8% also said regulatory and stakeholder issues were a challenge. However, South African
companies ranked lower than the global averages on the impact of issues such as competition in the industry (13% in
SA vs 18% globally) and the impact of digitisation (4% in SA vs 10% globally).
With digitisation accelerating in businesses around the world, the Global Barometer started a year ago to also focus on
the state of digital activity in the exhibition industry. The results show that the majority of companies have responded to
the accelerating process of digitisation in the exhibition industry.
Digitisation of Marketing Strategy increased massively in global markets, but the Middle East and Africa seems to be
following slower, with only 52% of companies adding to their digital services and products around exhibitions.
Compared to Europe (73%) and the Americas (68%), we have some catching up to do. In South Africa, 44% of
respondents said they had added digital products and services around their existing exhibitions, compared with 64%
globally. Only 6% in South Africa (vs 23% globally) had developed a digital transformation strategy for individual
exhibitions or products; and 11% in South Africa (vs 22% globally) had created a designated digital function in top
management. In contrast, 67% in South Africa (vs 64% globally) had changed internal processes and workflows to
digital processes.
In an increasingly digital world, digital channels offer significant opportunities to expand the reach and impact of
exhibitions, as well as to streamline workflows and make the most of scarce resources. But ultimately, ‘digital isolation’
is making face to face engagement and sales more important than ever before. No other marketing channel can
deliver the engagement with all five senses that exhibitions can.
As long as exhibition organisers continue to add valuable content, innovate and provide a lasting visitor experience,
the exhibition industry will continue to thrive, despite external challenges.
10 AAXO 2019Market Research
B2B Events
ABOUT AAXO
Business to Business (B2B) events are consistently gaining popularity both in Africa and across the globe. As the most
popular B2B events, exhibitions are perfectly positioned to leverage this increasing popularity to both enhance the
industry as a whole as well as to drive growth across economies. That is exactly what AAXO seeks to achieve through
our mandate of formalising and standardising the African exhibition industry. This is why we invest significantly in
understanding not only the trends but also the impact of exhibitions.
It is nothing new that B2B events like exhibitions drive growth. After all, that is why our industry exists. We see this
growth in the amount of industry players, in the returns our organiser membership base show to their clients and/or
companies as well as in the substantial contribution that the industry makes to both South Africa and Africa’s
economies (you would have read all about this in our previous directory that detailed the results from the research into
the impact of the exhibition industry in Africa, conducted by Grant Thornton).
Just how much growth B2B events enable has always been a tad unclear, until now. Recent research shows some
interesting trends, such as:
• The amount of people from Africa who express interest in B2B events across the continent has increased by a
substantial 20 times in the last four years (that is a 40% year on year growth).
• The African countries with the most active exhibition industries are South Africa, Nigeria, Egypt and Kenya (with
interest in South Africa and Nigeria’s exhibition industries literally doubling in the last four years).
• Nigeria is a popular exhibition destination for people from South Africa, Kenya and Ghana, while South Africa is very
popular among people from Botswana.
• By contrast, South Africans travel mostly to Ghana, while Kenyans go to Uganda and Nigerians tend to look for
exhibitions outside the boarders of Africa.
• The United States of America, Canada and China are the top three countries Africans visit to attend exhibitions
abroad.
• There is a growing trend for Africans to visit North America for Agriculture, Forestry and Education-related
exhibitions, while France attracts Africans interested in Fashion, Apparel and Textiles. China is popular for Industrial
Engineering and Electronic exhibitions and the United Arab Emerates draws African delegates mostly for its
Cosmetics, Medical and Pharmaceutical exhibitions.
• Within Africa itself, different regions are also gaining popularity for different categories in the exhibition industry.
Egypt, for example, has built a reputation as an attractive destination for Medical and Pharmaceutical exhibitions,
while Kenya is known for exhibitions in Building and Construction. Nigeria has become a powerhouse in the Power
and Energy-related exhibition space, while South Africa is breaking new grounds as a Food and Beverage exhibition
hub.
• The most inbound guests come to Africa from India, the United States of America and the United Kingdom.
Interestingly, people from Pakistan also show substantial interest in visiting exhibitions in Africa (more so even than
Chinese people).
• What brings the world to Africa? Exhibitions in Building and Construction, Food
and Beverages, Industrial Engineering, Power and Energy, Agriculture and
Forestry, Medical and Pharmaceutical, Hotel and Restaurants, Industrial
Products, Education and Training and Apparel and Clothing are the most
popular.
In addition to the amount of growth that so many exhibitions can bring for
organisers and local exhibitors alike, there is also real value in the economic
impact that exhibitions have due to the fact that they invite hoards of people
from all over the world. What better way to strengthen international
relationships and trade than to show the world what Africa is worth through our
fantastic exhibitions.
AAXO 2019 11Market Research
DIRECTORY
Africa: the new trade frontier
AAXO
Early in 2017, AAXO released ground-breaking industry-first research into the economic impact of the exhibition
industry in South Africa. Since then, AAXO has set it sights on Africa as a whole – having extended our mandate to
formalise and standardise the exhibition industry not just in South Africa but on the entire African continent. By acting
as the champion for the exhibition industry in Africa and offering our diverse African membership base a platform to (1)
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connect with other members, suppliers and exhibitors, (2) learn through our extensive and comprehensive organiser
and exhibitor training days, (3) gain credibility by using our AAXO Badge of Approval and the ABC exhibition audits and
2017 AAXO
(4) voice their needs and opinions in fdforums like the Open Conversations AAXO pioneered in 2017.
With this new and improved mission to drive growth in the exhibition industry across Africa, AAXO has expanded our
area of interest to Africa as a whole when it comes to conducting research. We quickly discovered interesting facts
about trade in Africa:
USA Brazil UK France Holland Germany Italy India China Japan
AFRICA’S TOP 10 BILATERAL TRADERS
AFRICA’S EXPORTS TO BRICS COUNTRIES AFRICA’S IMPORTS FROM BRICS COUNTRIES
In addition to substantial trading between BRICs countries, Africa is also trading internally. So much so, that over the
past 5 years, the intra-African exports average share of total African exports stood at 11%, with fuels and mining
constituting two thirds of Africa’s total merchandise exports for 2010.
12 AAXO 2019Market Research
Africa: the new trade frontier
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AFRICA’S MOST EXPORTED COMMODITIES
There has long been debate about the African middle class: who they are, which countries in Africa have the biggest
middle class demographic and how this group of the population can be grown to help drive Africa’s economic
development as a whole. Research shows that Nigeria and Ethiopia are tied for the biggest middle class population
(8.62%), followed by Sudan (6.87%) and South Africa (4.24%).
To qualify as a middle class citizen, a person would:
• Earn over $4 per day, but less than $70
• Have disposable income available
• Be employed, run a business or be busy studying
• Hold a secondary education
THE AFRICAN MIDDLE CLASS – AND HOW THEY FACTOR INTO TRADE
AAXO 2019 13AAXO
DIRECTORY
Member Profiles
AAXO
AGRI-EXPO
11 Queen Street, Durbanville 7550, South Africa
Tel: +27 (0)21 975 4440/1/2/3
Fax: +27 (0)21 975 4446
ABOUT
admin@agriexpo.co.za
www.agriexpo.co.za
2017 AAXO
Contact: Ann Dalton
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CHAZEL PUBLICATION CC
24 Clydesdale Road, Casseldale Springs, South Africa
Tel: +27 (0)10 443 6434
Mobile: +27 (0)83 697 6267
info@chazel.co.za
www.chazel.co.za
Contact: Zeldeen Kriel
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DMG EVENTS (PTY) LTD
31 Bell Crescent, Westlake Business Park, Tokai 7966, South Africa
PO Box 30875, Tokai, 7966, South Africa
Tel: +27 (0)21 700 4300
Fax: +27 (0)21 702 4340
tracylee.behr@hypenica.com
www.dmgevents.com
Contact: Tracy-Lee Behr
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EXPOSURE MARKETING & COMMUNICATION
46 Waterford Office Park, Waterford Dr, Maroeladal, Fourways 2055, South Africa
Tel: +27 (0)11 465 8955
Fax: +27 (0)11 465 8685
warren@exposuremarketing.co.za
www.exposuremarketing.co.za
Contact: Warren Murray
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FAIRTRADE MESSE GMBH
Kurfürsten Anlage 36, D-69115 Heidelberg, Germany
Tel.: +49 (0)62 214 5650
Fax: +49 (0)62 214 56525
info@fairtrade-messe.de
www.fairtrade-messe.de
Contact: Martin Maerz
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FOUNDATION FOR PROFESSIONAL DEVELOPMENT
FPD Knowledge Park, 173 Mary Road, The Willows, Pretoria
Tel: +27 (0)12 816 9000
Fax: +27 (0)12 807 7165
foundation@foundation.co.za
www.foundation.co.za
Contact: Amor Gerber
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14 AAXO 2019AAXO
Member Profiles
ABOUT AAXO
LTE - LEADERS IN TRADE EXHIBITIONS
Tel: +27 (0)82 565 6702
deidreh@worldonline.co.za
Contact: Deidre Harte
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MEDIA 10 (PTY) LTD
Unit 34A Westlake Lifestyle Centre, Westlake, Cape Town, 7945, South Africa
Tel: +27(0)87 470 0591
Tel: +27 (0)72 087 5546
sandra.barrow@media-ten.com
www.media-ten.com
Contact: Sandra Barrow
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MESSE MUENCHEN SOUTH AFRICA (PTY) LTD
1st Floor, Kiepersol House, Stonemill Office Park, 300 Acacia Road, Darrenwood
2194, Randburg, South Africa
Tel: +27 (0)11 476 8093
Fax: +27 (0)11 478 4323
info@mm-sa.com
www.mm-sa.com
Contact: Suzette Scheepers
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MIKONO SPEAKERS
Tel: +255 71 710 9362 or +255
sales@mikonospeakers.com
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ON SHOW SOLUTIONS
19 Catherine Avenue, MISA Office Park, Fairlands, Northcliff 2195, South Africa
PO Box 1911, Randpark Ridge 2156
Tel: +27 (0)11 431 4126
ideas@onshowsolutions.co.za
www.onshowsolutions.co.za
Contact: Jacqui Reynolds or Amanda Margison
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RAMSEY MEDIA
36 Old Mill Road, Ndabeni, Cape Town, South Africa
Tel: +27 (0)21 530 3300
Mobile: +27 (0)76 534 9110
stephan@hsm.co.za
www.getaway.co.za
Contact: Stephan Herman
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15 AAXO 2019 15AAXO
Member Profiles
ABOUT AAXO
REED EXHIBITIONS (PTY) LTD
Reed Place, Building 1, Culross on Main Office Park, 34 Culross Road,
Bryanston 2191, South Africa
Tel: +27 (0)11 549 8300
Fax: +27 (0)86 681 9123
info@reedexpoafrica.co.za
www.reedexpoafrica.co.za
Contact: Carol Weaving
See inside front cover for more information.
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SA CONFEX SERVICES
PO Box 481, Somerset Mall, 7137
Tel: +27 (0)82 565 6700
deer@saconfex.co.za
www.saconfex.co.za
Contact: Dee Reuvers
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SPECIALISED EXHIBITIONS MONTGOMERY
Auditorium Building, Gate 2, Expo Centre, Cnr Rand Show & Nasrec Roads,
Johannesburg 2013, South Africa
Tel: +27 (0)11 835 1565
leatitiavs@specialised.com
www.specialised.com
Contact: Leatitia van Straten
See p18 and p27 for more information.
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SPINTELLIGENT (PTY) LTD
2nd floor, North Wing, Great Westerford, 240 Main Road, Rondebosch 7700, South Africa
Tel: +27 (0)21 700 3500
Fax: +27 (0)21 700 3501
david.ashdown@spintelligent.com
www.spintelligent.com
Contact Person: David Ashdown
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SYNERGY BUSINESS EVENTS
The Pavilion, Block A, First Floor,12 Wessel Road, Rivonia 2057, South Africa
Tel: +27 (0)11 476 5104
ttau@synergybe.co.za
www.synergybe.co.za
Contact: Tiisetso Tau
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T.E. TRADE EVENTS (PTY) LTD
263 Oak Avenue, Randburg 2194, South Africa
Tel: +27 (0)11 781 5970
info@probeauty.co.za
www.tetradeevents.com
Contact: Phil Woods
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16 AAXO 2019AAXO
Member Profiles
ABOUT AAXO
TERRAPINN
Terrapinn Ltd, First Floor, Modular Place, Turnberry Office Park, 48 Grosvenor Road,
Bryanston 2021, South Africa
Tel: +27 (0)11 516 4000
Fax: +27 (0)11 463 6000
gina.bester@terrapinn.com
www.terrapinn.com
Contact: Gina Bester
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THE WEDDING EXPO
68 2nd Avenue, Parktown North 2193, South Africa
Tel: +27 (0)861 113 997
info@wedding-expo.co.za
www.wedding-expo.co.za
Contact: Amanda Cunningham
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VELOCITY VISION
Ground Floor, North West Wing, Eastgate Lane Office Park, 1 Iris Road,
Bedfordview, South Africa
Tel: +27 (0)11 894 1278
info@velocityvision.co.za
www.velocityvision.co.za
Contact: Nevi Letcher
Velocity Vision are innovators in event excellence, evolving with the ever-changing
events environment. We are a B-BBEE Level 1 organisation and focuses on
delivering exhibitions and events of the highest industry standards and
professionalism. Our commitment to excellence is reflected in the personalised
approach and service we deliver.
AAXO 2019 17AAXO
Member Events: 2019
ABOUT AAXO
MIKONO SPEAKERS CONFERENCE AND EXHIBITION 28-30 JANUARY
• Tanzania Financial Services Conference and Expo 2019
• Tanzania Fintech and Banking Conference 2019
• Tanzania Financial Inclusion Summit 2019
• East Africa Micro finance Summit 2019
• Tanzania Payment Solution Expo 2019
Venue: JNICC, Dar es Salaam, Tanzania
Organiser: Mikono Speakers
Event Type: Conference and Exhibition
Visitor Profile: Trade
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AFRICA SHOWCASE SOUTHERN EUROPE 28-31 JANUARY
Cities: Madrid, Paris, Milan
Organiser: On Show Solutions
Event Type: Roadshow
Visitor Profile: Trade
www.africashowcase.travel
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KZN CONSTRUCTION TRADE EXPO 20-21 FEBRUARY
Venue: The Durban Exhibition Centre, Durban, South Africa
Organiser: DMG Events
Event Type: Exhibition
Visitor Profile: Trade
www.kznconstructionexpo.com
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MEETINGS AFRICA 2019 25-27 FEBRUARY
Venue: Sandton Convention Centre, Johannesburg, South Africa
Organiser: Synergy Business Events
Event Type: Exhibition
Visitor Profile: Trade
www.meetingsafrica.co.za
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AFRICA SHOWCASE NORDICS 25-28 FEBRUARY
Cities: Stockholm, Oslo, Copenhagen
Organiser: On Show Solutions
Event Type: Roadshow
Visitor Profile: Trade
www.africashowcase.travel
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AIR CARGO AFRICA 2019 19-21 FEBRUARY
Venue: Emperors Palace Convention Centre, Johannesburg, South Africa
Organiser: Messe Muenchen South Africa
Event Type: Exhibition
Visitor Profile: Trade
www.stattimes.com/ACA2019
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ITB BERLIN 6-10 MARCH
Venue: Berlin Expo Center, Berlin, Germany
Organiser: On Show Solutions
Event Type: Exhibition
Visitor Profile: Trade
www.africashowcase.travel
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AAXO 2019 19AAXO
DIRECTORY
Member Events: 2019
AAXO
SEAMLESS SOUTHERN AFRICA 2019 12-13 MARCH
Future of Payments, Ecommerce & Retail
Venue: Cape Town International Convention Centre, Cape Town, South Africa
Organiser: Terrapinn Ltd
ABOUT
Event Type: Conference and Exhibition
Visitor Profile: Trade
2017 AAXO
www.terrapinn.com/seamlessafrica
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PROPAK AFRICA 2019 12-15 MARCH
Venue:Johannesburg Expo Centre, Nasrec, Johannesburg, South Africa
Organiser: Specialised Exhibitions Montgomery
Event Type: Expo
Visitor Profile: Trade
www.propakafrica.co.za
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PROFESSIONAL BEAUTY CAPE TOWN 18 MARCH
Venue: The River Club, Observatory, Cape Town, South Africa
Organiser: TE Trade Events
Event Type: Exhibition
Visitor Profile: Trade
www.probeauty.co.za
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AFRICA SHOWCASE RUSSIA 18-21 MARCH
Cities: St. Petersburg, Moscow
Organiser: On Show Solutions
Event Type: Roadshow
Visitor Profile: Trade
www.africashowcase.travel
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DECOREX DURBAN 21-24 MARCH
Venue: The Durban Exhibition Centre, Durban, South Africa
Organiser: Reed Exhibitions
Event Type: Exhibition
Visitor Profile: Trade and Consumer
www.decorex.co.za
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POWER & ELECTRICITY WORLD AFRICA 2019 26-27 MARCH
Venue: Sandton Convention Centre, Johannesburg, South Africa
Organiser: Terrapinn Ltd
Event Type: Conference and Exhibition
Visitor Profile: Trade
www.terrapinn.com/powerafrica
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THE SOLAR SHOW AFRICA 2019 26-27 MARCH
Venue: Sandton Convention Centre, Johannesburg, South Africa
Organiser: Terrapinn Ltd
Event Type: Conference and Exhibition
Visitor Profile: Trade
www.terrapinn.com/exhibition/solar-show-africa
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20 AAXO 2019AAXO
Member Events: 2019
ABOUT AAXO
THE WATER SHOW AFRICA 2019 26-27 MARCH
Strategy and Innovation for Water Utilities, Operators, Partners and End Users
Venue: Sandton Convention Centre, Johannesburg, South Africa
Organiser: Terrapinn Ltd
Event Type: Conference and Exhibition
Visitor Profile: Trade
www.terrapinn.com/waterafrica
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AGROFOOD NIGERIA 26-28 MARCH
Venue: Landmark Centre, Lagos, Nigeria
Organiser: fairtrade Messe GmbH
Event Type: Conference and Exhibition
Visitor Profile: Trade
www.agrofood-nigeria.com
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PLASTPRINTPACK NIGERIA 26-28 MARCH
Venue: Sandton Convention Centre, Johannesburg, South Africa
Organiser: fairtrade Messe GmbH
Event Type: Conference and Exhibition
Visitor Profile: Trade
www.ppp-nigeria.com
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THE WEDDING EXPO JOBURG NORTH 30-31 MARCH
Venue: Hyde Park Corner, Johannesburg, South Africa
Organiser: The Wedding Group
Event Type: Expo
Visitor Profile: Trade and Consumer
www.wedding-expo.co.za
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AFRICA SHOWCASE EAST AFRICA 1-4 APRIL
Cities: Kampala, Nairobi, Addis Ababa
Organiser: On Show Solutions
Event Type: Roadshow
Visitor Profile: Trade
www.africashowcase.travel
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THE WORLD HR SUMMIT AND EXPO 2019 3-5 APRIL
Venue: Gallagher Convention Centre, Johannessburg, South Africa
Organiser: Mikono Speakers
Event Type: Conference and Exhibition
Visitor Profile: Trade
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MEDICAL WOMEN ASSOCIATION OF SA CONFERENCE 5-7 APRIL
Venue: TBC
Organiser: The Foundation for Professional Development
Event Type: Conference
Visitor Profile: Trade
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AAXO 2019 21AAXO
DIRECTORY
Member Events: 2019
AAXO
PROPERTY BUYER SHOW CAPE TOWN 6-7 APRIL
Venue: Cape Town International Convention Centre, Cape Town, South Africa
Organiser: Spintelligent
Event Type: Outdoor Expo and Workshops
ABOUT
Visitor Profile: Trade and Consumer
www.propertybuyershow.com
2017 AAXO
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• INTERNATIONAL LUXURY TRAVEL MARKET AFRICA® 7-9 APRIL
Venue: Moyo, Kirstenbosch National Botanical Gardens, Cape Town, South Africa
Organiser: Reed Exhibitions
Event Type: Exhibition
Visitor Profile: Trade
www.iltm.com
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ELCOM UKRAINE 9-12 APRIL
Venue: KyivExpoPlaza, Kiev, Ukrainea
Organiser: fairtrade Messe GmbH
Event Type: Exhibition
Visitor Profile: Trade
www.elcom-ukraine.com
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WORLD TRAVEL MARKET AFRICA® 10-12 APRIL
Venue: Cape Town International Convention Centre, Cape Town, South Africa
Organiser: Reed Exhibitions
Event Type: Exhibition
Visitor Profile: Trade
www.africa.wtm.com
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SPORTS & EVENTS TOURISM EXCHANGE 10-12 APRIL
Venue: Cape Town International Convention Centre, Cape Town, South Africa
Organiser: Reed Exhibitions
Event Type: Exhibition
Visitor Profile: Trade
www.sportsandevents.co.za
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AGRITECH EXPO ZAMBIA 11-13 APRIL
Venue: GART Research Centre, Chisamba, Zambia
Organiser: Spintelligent
Event Type: Outdoor Expo
Visitor Profile: Trade
www.agritech-expo.com
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IRAQ AGROFOOD 15-17 APRIL
Venue: Baghdad International Fair Ground, Baghdad, Iraq
Organiser: fairtrade Messe GmbH
Event Type: Exhibition
Visitor Profile: Trade
www.iraq-agrofood.com
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