TECHNOLOGY TRANSFORMATION IN RETAIL - HP RETAIL CREDENTIALS Urbanisation, suburbanisation
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H P R E TA I L C R E D E N T I A L S
TECHNOLOGY
TRANSFORMATION
IN RETAIL
Urbanisation, suburbanisation
and sustainability
1
HP RETA IL C REDEN TIA L S HP R E TAI L CR E DE N T I AL S
Pivotal role of print
Technology transformation in retail
85% Retailers spend significant amounts on media advertising,
trade promotions and other marketing expenses. To gain maximum
The retail world is under pressure. Financial uncertainty, increasing
advantage from this level of investment, it is vital that special offers,
consumer demands, changing demographics and new shopping promotions and marketing campaigns are communicated clearly and quickly
habits are forcing many retailers to re-think the way they do 85% to the buying public. Print plays a pivotal role, whether it’s the back-office
production of shelf-tags, barcodes or inventory management and invoice
business. As the number of ‘dead malls’ and empty retail units of UK shoppers want more
processing documents.
show, many are failing, so an increasing number are turning to in-store technology¹
Urbanisation and suburbanisation are trends that are seriously affecting
new technology for the answer. retail. These concentrate and increase retail competition, transforming
Shopping is now one of the most popular online activities and $6.5T / €5.8T the urban retail world into a battlefield where marketing wars are fought
on a daily basis and price is the ultimate differentiator.
global e-commerce sales
many other new technologies such as self-scan and augmented
by 2022²
reality are transforming the way we shop. Both on the high street
and online, the rules of engagement are changing and all retailers
must sharpen their efficiency to feed the public’s insatiable
appetite for quick and convenient purchasing.
Today’s retail customers require a digital-first experience that
“Sustainability matters to retail because it means
supports complete shopper convenience, but they are also protecting two of the most important assets to the
increasingly aware of the importance of sustainability. industry’s success: the environment and people.”
Retail Industry Leaders Association (RILA)
Retail trends
75% With changes to trading legislation, including data protection, questions
of compliance must also be addressed without losing sight of sustainable,
profitable and scalable business practices. Retailers must turn to technology
of people don't don’t think to meet even higher modern standards of data compliance.
high prices mean quality³ Retailers need to re-imagine their store experience, provide faster e-commerce
and optimise supply chain and fulfilment. They must also use data analytics to
obtain valuable business intelligence and ensure high levels of data security.
Many are turning to HP as a leading provider of printing hardware, all-in-one
technologies, digital imaging devices and associated supplies.
Globe
$30T / €27T
global retail sales by 2023⁴
¹ IDG Retail Analysis, ² Statista, ³ KPMG Retail Trends 2019, ⁴ Statista.
2 3
HP RETA IL C REDEN TIA L S HP R E TAI L CR E DE N T I AL S
Frank Keane
Frank Keane
71% Frank Keane has implemented eight HP A3 PageWide Color MFPs and 49 HP
LaserJet printers which generate some 225,000 prints per month. Automated toner
Frank Keane has been leading the Irish motor industry since 1952,
management means that cartridges are dispatched as and when needed, and the
with extensive experience and operations at both distribution fleet is governed by an HP Partner Managed Print Services (pMPS) contract.
reduction in energy
and retail level. It is a distributor of Mitsubishi vehicles and consumption
operates large-scale retail outlets in Dublin representing BMW, Benefit of the product
Mini and Volkswagen. The company employs 275 people across Energy consumption has been significantly reduced and fleet consolidation has
six locations. 75% brought easier and more cost-effective management. Productivity has increased
and print quality has been improved.
To see the full story, visit hp.com.
print fleet
consolidation
“It is an excellent relationship and both HP and
its partner have delivered on everything they
promised.”
Paul Ancker, group IT manager, Frank Keane
Optical Express
Optical Express Print clarity is important to the medical profession and retail optical brand. HP has
implemented 354 HP printers across 88 urban locations. The new fleet is managed
Optical Express was founded in 1991 and is now a world leader in by HP Partner, Simple Digital Solutions, and comes from HP’s managed range of
selected eye care services. Its portfolio has developed to include multifunction devices that are specifically used for MFP customers.
laser, lens and cataract eye surgery, as well as maintaining the core $1.2M / €1.1M
optics division of glasses and contact lenses. The group currently five-year saving on print
Benefit of the product
operates in the United Kingdom, Ireland, Croatia and Germany, Automated print management tracks usage to provide an audit trail. HP also provides
employing over 1,500 people. seamless security and firmware updates. Fleet management is easier and there are
significant cost savings.
To see the full story, visit hp.com.
40 hours
a month management saving
4 5
HP RETA IL C REDEN TIA L S HP R E TAI L CR E DE N T I AL S
Pierre Martinet
Pierre Martinet
20% Pierre Martinet’s 75-strong printer fleet includes HP LaserJet, DesignJet,
Inkjet and OfficeJet models. Each year, the company uses some 500 cartridges
French caterer Pierre Martinet started his eponymous company
to print 2.3 million pages. To reduce costs, it decided to try non-HP consumables
in 1977 and in 1990 he produced his first range of pre-packaged increase in page yield but discovered that this was a false economy with knock-on environmental effects.
salads. A breakthrough came in 1992 when Martinet provided It has now reverted to Original HP Cartridges.
salads for the Barcelona Olympic Games and his company has
since grown to become France’s leading producer of pre-packaged
30% Benefit of the product
salads. It employs 800 people. A drop in yield of 20% has been eliminated, print quality is improved and there
is no longer a need for reprints. Printer damage has also been cut which reduces
saving on print costs
unplanned downtime.
To see the full story, visit hp.com.
“There were many hidden costs with non-HP
cartridges which added up to a third of our
overall printing budget.”
Christophe Vigneux, chief technical officer, Pierre Martinet
Orange Tunisia
Orange Tunisia
40% Orange Tunisia needed to renew its ageing printer fleet across its stores and head
office. Service provider, Odelit, offered the company a six month test period to trial
Orange Tunisia is one of the main telecommunications operators the HP Color LaserJet Enterprise M651 series Multifunction Printer. As a result, 42 HP
in the country, with over four million users and 50 sales points machines are now operational and centrally controlled by HP Smart Device Services.
cost saving on print
nationwide. After being the first operator to launch 3G in
Tunisia, Orange confirmed its position as the mobile internet
Benefit of the product
market leader by launching 4G in March 2016, with the
HP devices provide more reliable print and underpin significant cost saving.
country's widest coverage. Advanced monitoring and management make operations easier and faster.
24 hour To see the full story, visit hp.com.
call to repair
6 7
For further reference support contact
the team at HP References.
To read more customer stories visit
the case study library on hp.com.
Sign up for updates
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© Copyright 2020 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for
HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be
construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
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