T o r - to - HOUSTON FEBRUARY 1-3, 2022 - Cattle Industry Convention & NCBA Trade Show
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
G o n e to CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW HOUSTON FEBRUARY 1-3, 2022 h i b i Ex spectust o r Pro
CATTLECON22
MEET THE MOST INFLUENTIAL
LEADERS AND INNOVATORS IN
THE BEEF CATTLE INDUSTRY
CattleCon22 provides an invaluable forum where cattlemen and women from across the country can gather to
network, learn, share innovative ideas and set policy for the industry.
Position your company at the forefront of the beef industry! Take advantage of the opportunity to
showcase your solutions and services to more than 8,000 influential cattlemen and women.
Who should
Mark your calendar
NCBA Trade Show
exhibit? DAtes & Location
NCBA Trade Show • February 1-3, 2022
The NCBA Trade Show attracts over 350 companies providing all George R. Brown Convention Center
types of products, services and the latest in technology to the 1001 Avenida de las Americas
Houston, Texas 77010
cattle industry. Some of the products and services displayed at
the NCBA Trade Show include:
•
•
Animal Health Products
Animal Identification
SHOW HOURS
Tuesday, February 1
• Associations/Organizations/Government 4:30pm – 8:30pm – Welcome Reception
• Breeders/Ranches/Feedlots/Marketers
Wednesday, February 2
• Computer/Software Packages 9:00am – 6:00pm
• Consulting Services
Thursday, February 3
• Equipment/Trailers/Watering
9:00am – 4:00pm
• Feed/Feed Additives & Accessories
• Fencing Equipment & Accessories MOVE-IN
• Hay Equipment & Accessories Saturday, January 29
• Herd Management/Chutes/Scales 8:00am – 2:00pm – Oversized Equipment/Trailers ONLY
• Information/Education Sunday, January 30
• Publications/Media/Broadcast Media 12:00pm – 8:00pm – General Exhibitors (including squeeze chutes)
• Retail/Art/Furniture/Accessories
Monday, January 31
• Seed Products/Weed/Pest Control/Herbicide 8:00am – 7:00pm – General Exhibitors
• Structures/Buildings
Tuesday, February 1
• Veterinary/Breeding
8:00am – 1:00pm – Last Minute Move-in
• Genetics/DNA
• Processor/Packer MOVE-OUT
For a complete list of current exhibitors visit convention.ncba.org. Thursday, February 3
4:00pm – 10:00pm
Friday, February 4
8:00am – 12:00pm
Your customers will be here.
Make sure you are too!
Exhibit YOUR BOOTH SPACE INCLUDES
• Three complimentary registrations per 10’ X 10’ space
• Access to food and networking events in the Exhibit Hall
Booth • Access to the General Sessions & CattleFax Outlook Session
information •
•
Online Directory listing
Exclusive exhibitor benefit to rent pre or post-convention attendee mailing list
(upon acceptance of terms of agreement)
• Exposure on Convention Mobile App featuring floor plan and exhibitor directory
• Exclusive access to Exhibitor Lounge with refreshments each day
• Exhibitor benefit to be a convention sponsor
• Draped 8’ back and 3’ side walls (in-line booths only)
• 7” X 44” sign identifying your company’s name and booth number (in-line booths only)
• Professional floor management and daily security in Exhibit Hall
• Invitation to the complimentary Exhibitor Summit, the Official Site Inspection Tour
• Access to meeting room rentals in the host hotels
• Access to our Exhibitor Marketing Toolkit including promotional text, logos, banner
ads and more
• Access to our online Exhibitor ROI & Success Center
PAYMENT DEADLINES CONSTRUCTION
Full booth rental amount is due October 1, 2021.
Booth space reservations and contracts will be accepted Exhibit booths are constructed of pipe and drape and are not equipped with tables or chairs.
after the October 1 deadline; however, a full payment must Hard wall exhibit booths and furnishings can be rented at your expense from the official service
accompany the space contract. contractor. Booth carpet is NOT included in your rental fee. Floor covering in your booth space is
required. Carpeting can be ordered from Freeman.
HOW TO RESERVE EXHIBIT SPACE RATES
• The booth contract is online at convention.ncba.org • One booth (10x10)
• Email the completed contract to: • $26 per square foot or $2,600 per 10x10 space
showmgmt@ncbatradeshow.org • Corner booth locations are an additional $250/corner (corner fees are added after
discounts have been applied)
CANCELLATION & REFUND POLICY ISLAND SPACE
NCBA reserves the right to cancel exhibit space if full payment Island exhibit space locations will pay an island premium fee in addition to the booth
on a contract has not been received by October 1, 2021, or space price.
within 30 days of invoice, whichever comes last. Written
Island Exhibit Space (includes corner and island fees):
notice of space cancellation must be submitted to NCBA prior
to November 1, 2021 for a 50% refund of the monies paid. No 20x20..........................$11,200 20x50........................$26,500 40x40.........................$41,800
refunds will be made for cancellations after November 1. 20x30.........................$16,300 30x40.........................$31,600 40x50........................$52,000
20x40.........................$21,400 30x50........................$39,250 50x50........................$64,750
WHAT’S HAPPENING
INSIDE THE EXHIBIT HALL: WHY EXHIBIT?
• 20 exhibit hall hours
• Exhibit hall opening reception • It’s the leading, most prestigious trade show in the cattle industry!
• Live cattle handling demonstrations • Provide solutions to and develop long-term mutually beneficial relationships with
• Classroom style learning sessions in the Learning Lounge cattle producers.
• Round-table discussions • Establish hundreds of highly qualified sales leads in just 2.5 days!
• Chutes and Scales Showdown with side-by-side • Increase your brand awareness and public awareness. Attendees are actively
equipment comparisons
seeking new products that will improve efficiencies and solve problems.
• Live music in lounge areas
• Put your product or service in front of the cattle industry’s most influential leaders
• Daily receptions
and decision makers to maximize your marketing dollars and ROI.
• Booth traffic driver programs
• Retail therapy • Analyze the competition.
• Lunch for all attendees each day • Strengthen your business relationships with valuable customer feedback.
Facts & Figures
*Source 2020 Attendee Survey AVERAGE AGE:
53
ATTENDEE BY BUSINESS
Cow-Calf 41%
UNDER 40:
Feedlot Owner/Manager 12% 32%
Stocker/Backgrounder 11%
Farmer/Feeder 6%
GENDER
61% Male
Seedstock 5% 39% Female
Retail/Packer 3%
Vet/Consultant 5%
Dairy Producer 1%
Other 16%
ATTENDEE BY SEGMENT
COW-CALF
1-49 HEAD: 18%
50-99 HEAD: 12%
100-499 HEAD: 40%
500-999 HEAD: 12%
1,000-4,999 HEAD: 14%
5,000 + HEAD: 5%
STOCKER/
FARMER/FEEDER/ BACKGROUNDER
FEEDLOT < 1,000 HEAD: 38%
1,000-3,999 HEAD: 26%
< 1,000 HEAD: 22%
4,000-14,999 HEAD: 16%
1,000-3,999 HEAD: 15%
15,000-31,999 HEAD: 11%
4,000-14,999 HEAD: 17%
32,000 + HEAD: 10%
15,000-31,999 HEAD: 16%
32,000 + HEAD: 30%
ATTENDANCE HISTORY
2017
2016 NASHVILLE
SAN DIEGO 2018 PHOENIX Total:
Total: Total: 9,335
6,665 7,578
2019 NEW
2020 ORLEANS
SAN ANTONIO Total:
Total: 8,513
8,506
34%
First time attending
92%
of attendees play a role in their
company’s purchasing decisions
74%
of attendees rated the overall
value as excellent/good
7.6
Average number
of hours spent
on show floor
ATTENDEES PLAN TO PURCHASE THE FOLLOWING IN THE NEXT 12 MONTHS
AI Equipment................................................. 6% Genetics, tracking tools.......................... 6% Pickup truck....................................................5%
ATV/utility vehicle.......................................5% Hay baling equipment..............................5% Property insurance.....................................2%
Chutes or scales.........................................12% Health insurance...........................................1% Satellite Dish....................................................1%
Computer..........................................................2% Life insurance................................................2% Seed.....................................................................5%
Computer software/ Livestock handling Steel farm building.....................................4%
technology.......................................................9% equipment......................................................14% Swather/Mowing equipment...............2%
Dewormer.......................................................19% Livestock insurance...................................4% Tractor.................................................................5%
Electronic ID tags......................................13% Livestock trailer............................................5% Vaccines.........................................................23%
Feed or forage..............................................11% Livestock watering Western Apparel.........................................17%
Feed supplements/additives.............16% tanks/system......................................................7% Wheel loader/Payloader.........................3%
Fencing supplies........................................13% Mixers/Feeders.............................................4%
Financial or consulting services........4% Pest control.....................................................9%
7 IN 10 attendees are more likely to purchase from exhibiting companies in the NCBA Trade Show
Expand Maximize
your brand your impact!
Increase your exposure and make the most out of your exhibiting
experience at the 2022 NCBA Trade Show. Take advantage of these exclusive
opportunities to reach over 8,000 cattle industry attendees available only to
NCBA Trade Show Exhibitors. SPONSORSHIP OPPORTUNITIES
Make an impact on the 2022 Cattle Industry Convention &
SPOTLIGHT PACKAGE NCBA Trade Show attendees with your sponsorship. Your
company can be one of the first to interact with future
Want to feature or debut a product in Houston? The
Spotlight Package is the perfect way to promote a customers before, during and after the show!
new, rebranded or existing product. Sponsorship
includes promotion in the mobile app, mentions in the By committing to one of our sponsorship opportunities
Beef Resource Guide, a floor sticker with the Product today, you can join this group of exhibitors who have
Spotlight logo and listing in the National Cattlemen. chosen to take their brand presence to the next level.
• INVESTMENT: $2,000
• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS We have multiple sponsorship packages to choose from
for every price range — put your brand on a unique and
unforgettable marketing component/event at the 2022
AISLE SIGN Cattle Industry Convention & NCBA Trade Show.
Drive traffic to your booth by sponsoring an aisle sign. Your
company name and logo will hang from the directional aisle Contact us for a customized sponsorship package:
signs in the trade show. This is an excellent way to get your corporaterelations@ncba.org
brand name high above the show floor and in front of the 303.694.0305
participants you want to see! convention.ncba.org/trade-show/sponsorships
• INVESTMENT: $2,000
• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS
MEMBERSHIP OPPORTUNITIES
CATTLEMEN TO CATTLEMEN ALLIED INDUSTRY PARTNER
PRODUCT FEATURE MEMBER BENEFITS
• Priority sign-up for prime location
The Product Feature is a 2-4 minute segment filmed onsite in Houston by a at NCBA’s annual trade show and discounted
Cattlemen to Cattlemen reporter. Your segment can include interviews and exhibit space (excluding island booth space)
product highlights. The feature will air in one episode, for a total of three airings. • Access & assistance with key issues by leadership
• INVESTMENT: $2,500 - $3,500 in D.C.
• AUDIENCE: 1.5 Million Cattlemen to Cattlemen viewers • Special listing in the Beef Resource Guide
• Listing in every issue of the National Cattlemen
COUNTDOWN TO THE SHOW • A complimentary link on NCBA.org, representing
the entire beef industry
The only e-mail based sponsorship available. Reach attendees with a • Opportunity to utilize the Allied Industry logo
banner ad and 50 word description in the weekly countdown e-mail sent to • Fifteen subscriptions to the National Cattlemen
registered attendees. • Special Convention & Summer Business Meeting
• INVESTMENT: $1,000/one e-mail, $1,750/two e-mails recognition
• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS • Partner annual investment $3,000
ENHANCED EXHIBITOR LISTING
INStandTHEout BEEF RESOURCE GUIDE
from the crowd with this affordable add on. Add your show logo
Stand out on
and company description to the onsite printed guide and make it easy
for attendees to find you. Advertising opportunities also available visit
convention.ncba.org for all the details.
the show floor!
• INVESTMENT: $250Gone
to Don’t get lost
in the crowd!
MAKE SURE YOUR BUSINESS STANDS OUT WITH AN
ENHANCED EXHIBITOR LISTING!
STANDARD LISTING: FREE
ENHANCED LISTING: $250
44 FARMS
44 FARMS ........... BOOTH #2443 BOOTH #2443
www.44farms.com
At 44 Farms, we strive to
produce reproductively sound
bulls whose progeny calve easy,
grow fast, are efficient in the feedlot and produce a
Stand out in the Beef Resource Guide! premium on the rail. These traits coupled with our
breed leading bull guarantee make 44 Farms an
Check the enhanced listing ideal place to select your next herd sire.
on the booth application!
NCBA OFFERS YOU MUCH MORE THAN OTHER INDUSTRY EVENTS
• VALUE – Your NCBA booth fee includes access to general sessions, lunch each day for booth staff, access to receptions allowing you to
network with attendees both on and off the show floor.
• CONNECTIONS – The NCBA Trade Show draws qualified attendees from all over the country. Many describe it as the must-attend
conference each year.
• SERVICE – Exhibitors describe the NCBA Trade Show and show management as the industry standard for agriculture shows, due to our
communication, organization, and customer service.
• SUPPORT – Held several months before Cattlecon, this event provides exhibitor training and vendor presentations to help exhibitors have
the best exhibiting experience at our event and become more successful overall with all of their exhibiting programs.
• TOOLS – NCBA provides access to the Exhibitor Success and ROI Center which include educational articles, webinars and other tools to
help exhibitors maximize their time and measure success.
“A show like no other! Education,
entertainment and fellowship, NCBA
Trade Show is second to none!”
-NCBA TRADE SHOW EXHIBITORACCOLADES
The NCBA Trade Show has been recognized by the Trade Show industry for the fastest growing show in Net
Square Feet of Exhibit Space, Number of Exhibiting Companies and Total Attendance.
Gone
to
CONTACT
CATTLE INDUSTRY CONVENTION NCBA
& NCBA TRADE SHOW 9110 E. Nichols Ave. Suite 300
Centennial, CO 80112
HOUSTON FEBRUARY 1-3, 2022
Phone: 303-694-0305
showmgmt@ncbatradeshow.orgYou can also read
