SUSTAINABILITY AT H&M - HANNA HALLIN Sustainability Manager Greater China
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SUSTAINABILITY
AT
H&M
HANNA HALLIN
Sustainability Manager Greater China
ABOUT H&M IN HONG KONG
First store in Hong Kong 2007
20 stores
Over 180 employees in Global Production Office
Over 140 employees in Retail Office
Over 1,000 employees at the Store
Fashion and quality at the
best price in a sustainable
way.
“Taking responsibility for how our operations affect people
and the environment is a prerequisite for H&M's continued
profitability and growth.”
Karl-Johan Persson, CEO
“我们要为我们的经营给人们带来的影响负责，而环保是
H&M持续盈利和增长的先决条件。”
卡尔-约翰.佩尔森，CEO
ABOUT H&M – OUR RESPONSIBILITY
Fabric Production
Raw materials Garment Production
Design Transport
Sales
Recycle
Customer
ABOUT H&M - EXAMPLES
Organic Cotton
- H&M is the number 1 user of certified organic
cotton in the world
- In 2014, 21.2% of our cotton is either certified
organic, recycled, or grown under the Better
Partnership with WWF Cotton Initiatives
- All employees in buying and design office receive - Goal is to have 100% cotton coming from a
training on sustainable raw material choices, techniques more sustainable source by 2020
and methods to develop
Clevercare.info
- Consumer can find info on how they can care
Zero Hazardous Waste Discharge by for their garments with less impact on our earth
2020
- H&M Chemical Restrictions can be found on
hm.com/chemicals
LEADERSHIP FOR SUSTAINABILITY
LEADERSHIP FOR SUSTAINABILITY
“At H&M, we have set ourselves the challenge of
ultimately making fashion sustainable and sustainability
fashionable.”
- Karl Johan Persson, CEO at H&M
Profitability
+10-15% no stores/year
Continued high profitability
Growth comparable stores
Planet People
LEADERSHIP IN SUSTAINABILITY CONSCIOUS MONTHLY NEWSLETTERS H&M WALLPAPER – poster in every – sent to every HK store store and office with local HK content
SUSTAINABILITY IS A SHARED RESPONSIBILITY
MANDATORY E-LEARNING FOR ALL EMPLOYEES
84.4 % TRAINED IN
OUR MARKET
STAFF BRIEFINGS: STORE COLLEAGUES AND OFFICE EMPLOYEES.
WHAT IS OUR
CHALLENGE IN HONG
KONG?POLLUTION FROM FOSSIL FUELS
WASTE TO LANDFILLS
WE CONTRIBUTE TO
A CLEANER
HONG KONG AND CHINA
SAVE ENERGY CLEAN ENERGY REDUSE, REUSE, RECYCLESUSTAINABLE OPERATION
KPI: ABSOLUTE CARBON EMISSION REDUCTIONS PER STORE M2
SUSTAINABLE OFFICE
CRADLE TO
CRADLE RUG
RECYCLED
LIGHT CONTROL AC CONTROL PURIFIERS LED IN OFFICE PAPER
ENERGY SAVING EQUIPMENT: 100% LED LIGHTNING, LAPTOPS, FRIDGES, AC etc
ROUTINES: LIGHTS, TEMPERATURE, PRINTING, RECYCLING, TRAVELLING
MATERIAL: CRADLE TO CRADLE FLOOR RUG (BIODEGRADABLE), FSC CERTIFIED OR
RECYCLED PAPERSUSTAINABLE WAREHOUSE
RECYCLED
COFFEE
LIGHT CAPSULE REUSED
CONTROL TOTES PURIFIERS
CARDBOARD
RECYCLE
AC CONTROL ELECTRICAL SUSTAINABILITY ACTION PLAN AREA
TRUCK
+ Motion Sensor at men’s toilet.SUSTAINABLE OPERATION
600000
500000
KG sent for recycle company
400000
2015
2014
300000
200000
100000
0SUSTAINABLE STORE
STORE POSTER
30/70 LIGHTING STORE CURTAIN
RECYCLE PAPER
100% RECYCLED PLASTIC IN HANGERS – SUPPLIER TAKE BACK SYSTEM
100% FSC CERTIFIED PAPER IN ALL BAGS AND PRODUCT HANGTAGS
100% FSC CERTIFIED INTERIOR IN ALL NEW HK STORES FROM 2016
100% OF INTERIOR RECYCLED OR REUSED, i.e. MANNEQUINS DONATED TO RAFFLES INTERNATIONAL COLLEGESUSTAINABLE STORE – FLAGSHIP IN HK
NEW FLAGSHIP STORE
CAUSEWAY BAY
LARGEST IN ASIA
- 100% LED LIGHTNING IN
FAÇADE
DECORATIVE (BULBS, LIGHT GAPS)
CLOTHES STANDS
BACK OFFICE
- AC MOTION SENSORS
- 100% AIR PURIFICATION (BUILT IN)
- FSC CERIFIED WALL INTERIOR (PLYWOOD)ENGAGE CUSTOMERS SUSTAINABLE LIFESTYLE
CLOSE THE LOOP IN FASHION 95% UNWANTED GARMENTS IN LANDFILLS ARE REUSABLE
CLOSE THE LOOP IN STORE
TEXTILE COLLECTED IN HONG KONG STORES
30000
TOTAL COLLECTED SINCE LAUNCH:
29000
28000
73.000 KG
27000
KG collected
26000
25000
24000
AVERAGE PER STORE/MONTH 2015: 23000
185 KG 22000
21000
2014 2015
0,02 EURO/KG DONATED TO UNICEF HK 20231TURNING COLLECTED FIBERS INTO NEW FASHION
CONSCIOUS PRODUCTS Below a list of the conscious materials that can be found at H&M: Organic fibers Other more sustainable materials –Organic cotton - TENCEL® LYOCELL –Organic linen - MONOCEL® LYOCELL –Organic hemp - FSC certified natural rubber –Organic jute - FSC certified cork –Organic leather - FSC certified bamboo wood –Organic silk Recycled materials –Recycled cotton –Recycled wool –Recycled polyester –Recycled polyamide –Recycled polystyrene (PS) –Recycled polymetylmetakrylat (PMMA) –Recycled polyethylene terephthalate (PET) –Recycled polyethylene (PE) –Recycled polypropylene (PP) –Recycled TPU (Thermoplastic Polyurethane) –Recycled rubber (from pre consumer waste and from approved sources)
CONSCIOUS FASHION EVERY DAY IN STORE –TOGETHER WITH BETTER COTTON OUR SUSTAINABLY SOURCED MATERIALS NOW REPRESENTS 20% OF OUR TOTAL MATERIAL USE. –ORGANIC, RECYCLED AND BETTER COTTON REPRESENT 31 % OF OUR COTTON USE. –H&M IS ONE OF THE WORLD’S BIGGEST USERS OF CERTIFIED ORGANIC COTTON
H&M CONSCIOUS EXCLUSIVE COLLECTION IN STORES WEEK 14
CARE FOR YOUR CLOTHES - CLEVERCARE LABEL
THANK YOU! HM.COM/SUSTAINABILITY HANNA.HALLIN@HM.COM
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