SUMMER & FALL 2018 SMALL BUSINESS CENTER PROGRAMS - MICAH VANDERBURG - Rowan-Cabarrus Community College
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SMALL BUSINESS CENTER PROGRAMS SUMMER &
FALL 2018
MICAH VANDERBURG
Owner
SEMINARS | FREE and open to the public
NEW!
Creating Your Business Brand F I R S T
Learn how the big guys create powerful images and messages to
beat out the competition and reach their intended targets. Business
consultant Tonya Snider will help you lay the ground work to create a First Wednesday Webinars
unique brand for your business.
ONLINE 8/1 W 9:00–10:00 a.m. Business Growth
Understanding Consumer Behavior Series
How do people decide to buy from you? Understanding consumer 9 – 10 a.m.
perceptions to sell your products and services is vital. Learn from
business strategy consultant Michael Barbera as he shares insights on
consumer behavior, decision-making, and persuasion. Find out about Get your month started with fresh ideas, new business
“whole customer” and “whole product,” that can lead to enhanced insights, and motivation to take your business to the next
sales and loyal customers. level! Join experts from the business consulting firm tenBiz
ONLINE 8/9 TH 6:30-8:00 p.m.
the first Wednesday of each month for short, power-packed
Social Media Marketing online sessions. Mark your calendar for these upcoming
topics:
Are you still overwhelmed about the “what” and “how” of social
media marketing? Plan to join Martin Brossman for his experience
and insights about the fundamentals. He will also teach you how to First Wednesday Business Growth Series
create an integrated plan that includes maximizing positive reviews
online and dealing with negative ones. Aug. 1 Creating Your Business Brand
ONLINE 8/13 M 6:30-8:00 p.m. Sept. 5 Making an Offer They Can’t Refuse
Oct. 3 Customer Service Essentials
Google Apps & Resources for Small Nov. 7 Perfecting Your Pitch
Business Pt. 1 & 2 Dec. 5 Organizing for the New Year
Discover the Google apps that are essential for your small business.
Many of these apps are simple, low cost tools that can help you
organize, communicate and manage the day-to-day operation of your
business. Learn about Google Calendar, Google Docs, Google Drive,
Google Translate, Google Voice, Google Hangouts, Google Mobile,
Making an Offer They Can’t Refuse
Google Keep, and Google My Business. Learn the art of selling your product, your service and yourself.
ONLINE Pt. 1 8/15 W 6:30-8:00 p.m. Contrary to popular opinion, selling isn’t as much about gimmicks,
ONLINE Pt. 2 8/22 W 6:30-8:00 p.m. presentations and sales speeches as it is about listening and getting
to know what your customer really wants. Learn valuable skills on
How to Write a Business Plan how to listen to the customer and communicate clearly the benefits
of what you can offer them.
A business plan can be the most important tool a small business ONLINE 9/5 W 9:00–10:00 a.m.
owner has. Learn how to turn your ideas into a solid plan for financing
and long-term success. This seminar teaches you the important
components of a business plan and helps you lay the foundation Your Small Business Taxes
for a winning plan. Find out how marketing, operations, and finance Gain a solid understanding of taxes required for small business
are interrelated. Discover how a business plan is used by potential owners and develop the best tax strategy for your business. Become
lenders, the dos and don’ts of writing a plan and steps for making familiar with the latest tax forms and procedures. Discover how
the process easy. This seminar is designed for new and established everyday business decisions can have tax implications that can
business owners. affect your bottom line. This seminar is important for both new and
8/21 T 6:30 – 8:30 p.m. Cabarrus Business & Tech. Ctr. Rm. 9281 experienced business owners.
ONLINE 9/6 TH 6:00 – 8:00 p.m.
LinkedIn for Your Business IN-CLASS
10/25 TH 9:00 – 11:00 a.m. North Campus Bldg. 400 Rm. 4213
LinkedIn has become a preferred space for small business owners.
Find out why in this seminar with Nick Hawks. Learn how to create a
compelling online presence that will attract customers. Discover the Using Instagram to Gain and Retain
best ways to make connections, how to stay in front of your audience, More Business
position yourself as an expert and how to increase your visibility. With the surge in visual marketing to attract customers and enhance
LinkedIn can be a tremendous tool to grow your small business. sales, learn how Instagram can expand your market potential. Martin
ONLINE 8/27 M 6:30-8:00 p.m.
Brossman, will share ideas on how you can “go visual” for maximum
impact on this popular platform that has more than 500 million daily
Getting Started with WordPress active users.
A functional website is a must for small business owners. Learn how ONLINE 9/10 M 6:30-8:00 p.m.
to use WordPress, the popular and powerful free website creation
tool. Teresa Broadway gives you the “how-to” of building your website
using WordPress.
ONLINE 9/4 T 2:00 p.m. – 3:30 p.m. COMING SOON!
Financial Literacy Workshops for Small Business Owners.
Please register at www.rccc.edu/sbc to receive online link.
Seminars | FREE and open to the public
Business Formation: Choosing a The Ultimate Marketing Roadmap
Business Entity for Your Food Business
Which legal structure is best for your business—Sole Proprietorship, Whether you’re just starting a food business, or have been a food
S-Corporation, Partnership, LLC? Choosing the right business entity is entrepreneur for years, figuring out how to get the word out is always
an important step in forming your business. Know the right questions a challenge. Join food business coach Jill Willett as she walks you
to ask when choosing a legal structure and understand the benefits through six key areas of marketing that will dramatically improve your
and disadvantages of each. ability to reach potential customers. Also discover the one essential
ONLINE 9/12 W 6:00 – 8:00 p.m. system to have in place to grow your food audience every month.
ONLINE 10/4 TH Noon – 1:30 p.m.
Thinking About Starting a Food
Business? Podcasting for Your Business
Learn about the various opportunities to start a food business Podcasts are experiencing a surge in popularity! Find out how to take
including catering, food trucks, making food products and more. advantage of this powerful medium for your business. Podcasting
Food business consultant Dani Black, who has “cooked, served, coach Andres Quintana teaches you how to set up a recording studio,
and managed in food service for over thirty years,” will share her what to record, including doing interviews with guests and how to
experiences and offer tips. share your podcasts with the world.
ONLINE 10/8 M 6:30-8:00 p.m.
ONLINE 9/17 M 10:00 – 11:30 a.m.
Vlogging for Business Success Grant Writing 101: Elements of a
Small business owners find that vlogging, or video blogging, is a cost- Winning Proposal
effective way to attract and interact with customers. Discover how As funding becomes more difficult to secure, nonprofit organizations
vlogging can drive visibility and increase online engagement. If you face significant challenges to fulfill their mission. This seminar
haven’t joined the vlogging world yet, Ja’Net Adams will give you the reviews the questions businesses and organizations need to answer
step-by-step for getting started. Don’t let being camera shy stop you before searching and applying for grant funds. Discover the seven
from using this powerful marketing technique. basic elements of most proposals and learn how to match your needs
ONLINE 9/24 M 6:30-8:00 p.m. to funder priorities.
ONLINE 10/10 W 9:00 – 10:30 a.m.
Customer Service Essentials for
Small Business Owners Finding Grants for Your Nonprofit
Mandy Pearce continues this grant writing session by teaching you
In today’s tough competitive climate your business must be how to locate donors whose priorities match your needs. Learn what
customer-oriented with strong “people skills” in order to succeed. Get you need before you can begin looking for grants, how to manage
the best tips to communicate professionalism, strengthen customer your search and where to find available grants. Also, discover how
relationships and secure a competitive advantage through customer to navigate certain websites to locate funding opportunities, grant
service excellence. databases, and other helpful resources.
ONLINE 10/3 W 9:00–10:00 a.m. ONLINE 10/11 TH 9:00 – 10:30 a.m.
Register at www.rccc.edu/sbc to receive the online link.
Small Business SPOTLIGHT
When customers enter Micah Van Signature Home Accents in Concord, they’ll immediately
notice the items on display are definitely not found in big-box stores. That’s the way owner
Micah Vanderburg wants it. He opened Micah Van in January 2017, but his entrepreneurial
mindset was shaped long before then, during a time when he was “a struggling teen, living
on my own, paying rent at age 15.” He learned the construction trade right out of high
school and as life took an upward turn, built and sold his first house after college “to get out
of debt.”
As with most young entrepreneurs, Micah kept his focus on the future and knew he wouldn’t
always want to do the demanding physical labor of residential construction. He decided,
instead, to sell the custom kitchen cabinets, bath vanities, sinks, faucets, tile and other
fixtures he’d spent some 25 plus years installing in homes. That’s when he teamed up with
business partner Meghann Hasty and reached out to the Small Business Center.
“Although I knew construction, I had zero experience in retail. The SBC helped me start the
retail operation, gave me a plan of action, a timeline to keep things on track and provided Micah Vanderburg,
us with good resources from web design to bookkeeping.” Today Micah focuses on the sales Meghann Hasty, Brooke Ryan
side of the business and Meghann handles the operations. And they’ve recently hired their
first store employee, Brooke Ryan. Check out their Facebook page to learn more.
Please register at www.rccc.edu/sbc to receive online link.
Seminars | FREE and open to the public
MARKETING
MONDAYS
Funding Your Business
Improve your chances for business funding by knowing the best
options for you. Find out the different types of funding available—the
benefits and drawbacks, the dos and don’ts of looking for money,
your best options if you’re a new or existing business, and what to do
today to prepare for a lender.
ONLINE 11/13 TH 9:00 – 10:30 a.m.
Every OTHER Monday | 6:30 - 8 p.m. How to Start a Business
Please register at www.rccc.edu/sbc to receive online link. Understand the basics of starting a business in this seminar that
takes you from idea to opportunity. Discuss key strategies for start-up,
financing and marketing as well as important information about legal
issues, operations and more. Discover the resources available to help
Using Facebook to Market Your you start and successfully operate your business.
11/28 W 9:00 – 10:30 a.m. RCCC @ NC Research Campus Rm. 236
Business
Facebook can quickly increase your reach resulting in more sales
and higher revenue. Consumer behavior strategist Michael Barbera Organizing for the New Year:
teaches you how to increase engagement on your Facebook business Time Management Tips for Small Business Owners
page and develop a marketing plan that maximizes Facebook’s How much time do you spend in your business doing things that
benefits for business. don’t contribute to your success? Effectively managing your time can
ONLINE 10/16 T 9:00 – 10:30 a.m. produce results you never thought possible. This seminar will give
you tools to prioritize, set goals, manage interruptions and use time
Selling Online blocking and to-do lists to avoid procrastination and get the most out
Selling online can be an easy way to increase your profits. Explore of your day.
the features of well-known e-commerce sites with online expert Nick ONLINE 12/5 W 9:00 – 10:00 a.m.
Hawks. Discover the sites that would work best for your product or
service. Find out about the risks and costs.
ONLINE 10/22 M 6:30 – 8:00 p.m.
Business Certifications
What does it mean to be a “certified” small business? Explore the
advantages and questions to ask before undergoing the certification
process. Discover how to get the most out of certifications for your
business.
ONLINE 10/24 W 6:00 – 7:30 p.m.
Your Small Business Taxes Join Us for Upcoming Events!
Gain a solid understanding of taxes required for small business
owners and develop the best tax strategy for your business. Become
familiar with the latest tax forms and procedures. Discover how
everyday business decisions can have tax implications that can
August 16 at Lomax Farm
affect your bottom line. This seminar is important for both new and Farm Tours & Friends
experienced business owners. 6:00 – 8:00 p.m.
10/25 TH 9:00 – 11:00 a.m. North Campus Bldg. 400 Rm. 4213 3345 Atando Road, Concord 28025
The Inside Out of Branding—4 Key October 11 at The Davis Theatre
Factors Movie – “Sustainable”
5:30 p.m. Reception / Movie 6:00 – 7:30 p.m.
How customers experience all aspects of your company contributes 65 Union Street So, Concord 28025
to your company brand. As you are that brand, join Sherré DeMao
to learn and embrace four key branding factors that yield powerful, November 15 at N.C. Research Campus
loyalty-building results. Core Lab
ONLINE 11/5 M 6:30-8:00 p.m.
Academy’s Sustainable Agriculture Class Graduation
5:30 p.m. Reception / 6:00 – 7:00 p.m.
Perfecting Your Pitch Speaker, Bill Aimutis – Director, Food Processing & Innovation
Learn how to make a well-crafted pitch that leaves a lasting Center @ NCRC
impression on potential customers and funders. Have people walk 150 Research Campus Drive, Kannapolis 28081
away from your first interaction with not only a basic understanding
of what you do, but an interest in your business. Please RSVP to: deborah.carter@rccc.edu
ONLINE 11/7 W 9:00 – 10:00 a.m. 704-216-3734 by October 25
Please reserve a seat at www.rccc.edu/sbc to receive event reminders and any location updates.
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