Success with premium products and services - Sari Pajari-Sederholm SVP, Sales and Marketing, Metsä Board - Metsä Board
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
M E T S Ä B O A R D C A P I T A L M A R K E T S D A Y 2 0 2 0 Success with premium products and services Sari Pajari-Sederholm SVP, Sales and Marketing, Metsä Board
1 We have strengthened our leading position in our main markets
Customers prefer us for our premium products and
TOPICS 2
services
today
3 Global trends support fresh fibre paperboards
Our commitment from 2018 CMD
We are a market leader in fresh fibre paperboards
We sell globally Our products are Our top priority
but have a competitive and is to secure
regional provide value to healthy price
approach customers levels
COVID-19 has increased demand for
our safe paperboards
End uses of Metsä Board’s paperboards Year-on-year sales growth (%) in packaged food, 2015-2020(f)
FOLDING BOXBOARD 12
10
Graphic
end uses Food and food 8
service
Other packaging 6
consumer
goods 4
2
WHITE KRAFTLINERS
0
-2
E-commerce
Retail: shelf-ready -4
Other 2015-16 2016-17 2017-18 2018-19 2019-20
solutions and
consumer
POS displays
goods Ready Meals
Breakfast Cereals
Frozen Processed Meat
Frozen Processed Seafood
Rice, Pasta and Noodles
Source: Packaged Food: Euromonitor from trade sources/national statistics
We are now even stronger in our main markets …
Maintaining our strong position in EUROPE
• Environmental awarness and regulatory
requirements support demand for Total paperboard deliveries in 2019
recyclable packaging materials % of total deliveries and tonnes (tonnes in 2018)
• Food safety requirements
• Stable demand and supply situation for
folding boxboard and coated white kraftliners
EMEA
Continuing our growth in
NORTH AMERICA
AMERICAS
24% 70% APAC
6%
1,245,000 t
• Limited availability of premium lightweight paperboards 432,000 t 114,000 t
• Increasing demand for ecological food packaging and food
service boards
Focus on high-quality segment in
APAC
• Growth of the middle class and rising purchasing power are
increasing demand for sustainable packaging materials
• Plenty of local paperboard supply
… with leading market positions
Folding boxboard producers in Europe White kraftliner* producers in Europe
Total capacity 3.9 million tonnes Total capacity 2.3 million tonnes
* coated and uncoated
Others Others
#5
35% 28%
#5 #1 Metsä Board #1 Metsä Board
#4
#4
#2
#3 #2 #3
#1 in US #1 globally
in folding boxboard in coated white kraftliners
We create value for our customers with sustainability, reliability and innovation
Our customers choose us for our NPS in 2020
premium products and services
40
(2018:19; 2019: 22)
CEM survey
8,4 8,32 8,4
8,2 8,2
8 8
Metsä
7,86 Board's
7,81
7,8 7,8
score
7,6 7,6
Survey
partner
7,4 7,4
norm
7,2 7,2
7 7
2018 2019 2020
Yearly customer feedback survey conducted 19 May – 2 June 2020 (Referral Rating)
CEM=Customer Experience Management
NPS=Net Promoter Score
Global trends Increased hygiene and safety requirements
40% 7000
Retail Ecommerce Sales Worldwide
35%
trillions, % of total retail sales, 6 297 6000
Source: eMarketer May 2020
5 758
Global trends
5000
30%
5 057
Acceleration of
4 406 4000
25%
3 914
e-commerce and
3 361 21,4 %
20,6 %
3000
2 796 19,0 %
17,6 %
20%
online shopping
16,8 % 2000
15%
13,6 %
11,9 %
1000
10% 0
2018 2019 2020 2021 2022 2023 2024Global trends Increased importance of ESG
Summary
Global trends
We create value with support demand for
We want to be
innovative and fresh fibre paperboards
#1 choice
sustainable and create new
for our customers
packaging solutions business
opportunitiesYou can also read
