Style in progress - PROGRESS IS IMPOSSIBLE WITHOUT CHANGE! Advertising Rates 2018 - UCM Verlag
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style in progress
R a t e s 2 018
d v e r t i sin g
A
PROGRESS
IS
IMPOSSIBLE
WITHOUT
CHANGE! 01/2
018
style in progress Advertising Rates 1 – 2018 1
110 Per cent Profashional
Focus Circulation
Fashion and clothing are not just important 18,100 copies
economic factors, but integral components of (German edition: 10,200 units,
contemporary culture, too. In today’s complex English edition: 7,900 units).
world, reliable information is the key to achieving
sustainable success. style in progress looks at the Frequency/Areas of
main drivers of the fashion industry. It offers in- Publication
depth background information on the latest trends style in progress is published 4 times a year in sep-
and relevant topics within the industry. style in arate German and English editions. The main focus
progress has its own opinions, as do the people is on the German, Austrian and Swiss markets.
it features. Important neighbouring European countries such as
Italy, the Netherlands, Sweden, the UK and Ireland
Content receive the English edition.
High-end features, interviews, portraits and
comments by managers, proprietors and opinion Distribution
leaders from fashion retail, industry and commercial Available from selected main traffic points and at
agencies; relevant news, round table discussions on leading European trade fairs. As a specific service
current topics with leading representatives from the for “profashionals,” style in progress is sent out via
industry; shoots and editorials; trend reports from a selected distributor in time for exhibitions and
the most important exhibitions, detailed reports, during the prevailing order phase: All decision
shop portraits and store check guides from major makers from the industry, retail and agency land-
international cities. scape receive style in progress free of charge and
fresh off the press!
Target Group
Decision makers and opinion leaders from the textile
industry. The main target group is the retail trade,
including owners, procurement agents and shop
managers.
Target groups according to categories:
n Retailers 79%
n Manufacturers, importers, wholesalers 15%
n Others (creative, advertising and PR agencies,
fashion and business journalists, stylists,
designers) 6%.
084 WHAT'S THE STORY WHAT'S THE STORY 085 074 THE LONGVIEW THE LONGVIEW 075 154 IN STORE IN STORE 155
FUN FUN
“THIS JUST
ISN’T
The World as a Home
Bungalow 8/Mumbai. Maithili Ahluwalia has managed
ADVENTURE to establish a unique emporium of modern Indian design
WORLDS in a cricket stadium. Thus, she has become a figurehead
Daniel P. Werner, buyer for denim & urbanwear, The
KaDeWe Group
of the local emerging multi-brand scene. Text: Quynh Tran. Photos: Bungalow 8
“Fashion is strongly associated with emotions and
we are facing difficult times. Surplus in general and
FUN
the - seemingly - insecure economic situation often
prevent customers from basing purchase decisions
on emotions and the majority of buyers have - under-
standably - become very cautious. More often than
not, customers will decide to order simple items and
collections. This makes stores more comparable than
they should be. The emotions that fashion should
trigger are lost, which consequently takes the fun
factor out of the business. We should return to being
aware that we are afforded the unique opportunity
to lure customers with adventure worlds. This is the
approach we chose to base The Storey, our new
concept store, on. We strive to convince our custom-
ers in Munich by offering a special, unique shopping
experience. This experience includes elements such After spending years in 8 in its list of the most beau-
as a Japanese ramen restaurant (which will open for Singapore, the United States, tiful stores worldwide - as did
business this year) and a framework programme fea- and England, Maithili Ahl- publications like Elle Décor
Andrea
turing resident DJs. Triggering emotions, astonishing uwalia decided to relocate to and T Magazine by New York
customers, smiling, and - maybe - making them Mumbai in 2002. This move Times. Since 2015, Bungalow
shake their heads in disbelief are features we need was a return to her roots in 8 has acquired yet another
to focus on. That’s how we can re-inject fun into our
ANYMORE!”
more ways than one. First and unique feature. It is probably the
business and - subsequently - increase sales.”
only lifestyle store located in a
Panconesi:
foremost, Mumbai is her home
town. However, she also entered stadium dedicated to cricket, the
the realm of fashion, thereby Indian national sport. By the
following in the footsteps of way, the store was already on the
both her mother and grand- premises ten years ago, before
“Fashion
mother. This particular “family the renovation of the building.
tradition” was started by Chan-
du Morarji, the aforementioned An Antithesis
grandmother. She was perceived From the noise and dust of the
as a true fashion pioneer when streets of Mumbai, one enters a
Has Become
Maithili Ahluwalia is much more than the soul of the concept store; her
she opened a lifestyle boutique completely different world. It is style inspires journalists and stars alike.
in the 1960s. She was already an emporium of excellent taste.
is a sentence that we have heard much too often of cooperating with Chanel when
most Indians had never heard
The setting is quiet and bright,
while the products are staged in
could embody this motto better
than the founder: “Bungalow 8
among the few Indians to be
photographed by Scott Schuman
late. Fun is, however, a decisive factor for success.
a Universal
about the brand. It seems as if a reduced and elaborate manner. is as Indian as it is internation- for “The Satorialist”. Bungalow
the grandmother’s spirit lives On 225 square metres, one not al. The aim is to combine local 8 affords its visitors an opportu-
This is particularly true for the fashion industry. What on in her granddaughter. After only finds modernly interpreted traditions and craftsmanship nity to take home a little of her
INHUMANE
all, Maithili Ahluwalia made a Indian design classics by the with a modern, individualistic style consciousness - and a touch
has happened? What is spoiling the fun within our similarly groundbreaking move private brand The Bungalow sensitivity. I perceive myself as a of India.
CONDITIONS
and Global
business? And what is the most fun in terms of our when she opened a concept store
in 2003.
and young Indian fashion
talents. The latter are afforded
hybrid formed by an anglicised
Indian family and my time
respective jobs? Bruno Heller, owner of Ciolina Berlin
The name for Ahluwalia’s store
was pretty obvious. It is named
the opportunity to use the store
as their very first sales platform.
abroad. This sensitivity from
different worlds defines me. This
Text: Kay Alexander Plonka, Nicoletta Schaper, Illustration: Claudia Meitert@Caroline Seidler “In general, I sense a too strong fixation on monetary after its original location in Bungalow 8 also offers an is how I ultimately perceive the
Language.”
Bungalow 8
aspects and - subsequently - there isn’t enough focus a bungalow that dates back individually curated selection of store’s vision”, Maithili Ahlu- Wankhede Stadium
on tradition, innovation, and fair working conditions. to British colonial times. The restored antiques such as historic walia explains. North Stand E & F Block, D Road,
One of the most recent examples is the BBC’s cover- business has grown continuous- tea sets, chests, and furniture, For her visionary concept that Churchgate, Mumbai/India
age on refugee children from Syria who are employed ly and has become a preferred as well as new home accessories. forms a chamber of wonders Opening: 2003
by Zara and Mango in what can only be described as CEO: Maithili Ahluwalia
destination for Hollywood stars The concept store follows the based on her own life story, Sales area: 225 sqm
inhumane conditions. What spoils the fun for me most
such as Madonna and Cindy motto “think internationally, Ahluwalia was included in the Employees: 30
of all is that not a single daily newspaper or trade mag-
azine condemned this with bold headlines.”
Crawford, as well as fashion ex- trade locally”. Thus, all products renowned “Business of Fash- Brands: The Bungalow (private
Andrea Panconesi believes he perts like Suzy Menkes. Shortly are manufactured in India, even ion 500” list. In addition to label), Jamini Ahluwalia, Lovebirds,
is a lucky guy. This should come From a different world: Bungalow 8 Neeru Kumar, Sonam Dubal, Kash-
as no surprise given the fact that couldn’t be a greater antithesis to the
after its opening, the Wallpaper though the aesthetics speak an the honour of being named in mir Loom, Anavila, Injiri, Olivia Dar,
his second name is “Fortunato”. hustle and bustle of Mumbai. Magazine included Bungalow international language. Nobody the “Best Dressed” lists, she is Swapna Mehta
117 style in progress style in progress 117 117 style in progress style in progress 117 117 style in progress style in progress 117
style in progress Advertising Rates 1 – 2018 2Publication Dates 2018
Issue Closing Date Ad Material Deadline Publication Date
style in progress 1.18 7 December 2017 15 December 2017 10 January 2018*
style in progress 2.18 23 March 2018 30 March 2018 23 April 2018*
style in progress 3.18 25 May 2018 1 June 2018 20 June 2018*
style in progress 4.18 10 September 2018 17 September 2018 16 October 2018*
*The publisher reserves the right to alter the publication dates if the exhibition dates change.
Rates
Double Page Spread 2/1
Format
Standard price € 10,400.–
2 x 220 x 300 mm
+ 3 mm bleed
First third of magazine* € 10,900.–
Fold-out double page spread* € 12,650.–
Single Page 1/1
Format
Standard price € 6,500.–
220 x 300 mm
+ 3 mm bleed
First third of magazine* € 6,850.–
Fold-out double page spread* € 7,780.–
*if available
4 for 3 Package
The cost-effective solution: Book all four issues of style in progress 2018 and only pay for 3.
Advertorials
Take advantage of our expertise in the field of high-quality fashion photography. By arrangement, we can present your
brand’s most important key looks in the style of the magazine. With our international network of photographers, stylists
and model agencies, we are able to offer your ad in a modern, high-impact way at extremely favourable conditions.
Advertorials (incl. photography, styling, production, two models and publication in the magazine):
8 pages: € 19,400.– 6 pages: € 15,480.– 4 pages: € 13,200.–
style in progress Advertising Rates 1 – 2018 3Facts Imprint
Publication 4 times per annum Proprietor, publisher,
Total circulation 18,100 editing, advertising,
(German edition: 10,200; art direction & production
English edition: 7,900) UCM Verlag
B2B media GmbH & Co KG,
Personal distribution to specialist readers in Salzweg 17,
Germany, Austria, Switzerland, Holland, Belgium, 5081 Salzburg/Anif, Austria,
Luxembourg, Denmark, Sweden, Finland, Norway, T +43.6246.89 79 99,
the UK and Ireland F +43.6246.89 79 89,
Distribution to specialist readers according to office@ucm-verlag.at,
category: Specialised trade (79%); manufacturers, www.ucm-verlag.at
importers, wholesalers (15%); other – advertising
agencies, PR agencies, journalists, opinion leaders, Management
etc. (6%) Stephan Huber, Nicolaus Zott
Editors-in-chief
Stephan Huber
Advertising stephan.huber@ucm-verlag.at
Management Martina Müllner-Seybold
Stephan Huber martina.muellner@ucm-verlag.at
UCM Verlag, Salzweg 17,
5081 Salzburg/Anif, Austria, Art direction, production
M +43.664.342 75 51, Elisabeth Prock-Huber
T +43.6246.89 79 10, elisabeth@ucm-verlag.at
stephan.huber@ucm-verlag.at
Publisher’s assistant, sales
Advertising sales representative: Sigrid Staber
Kay Alexander Plonka, sigrid.staber@ucm-verlag.at
Arkonastrasse 57,
13189 Berlin/Germany, Payment terms
T +49.171.8366 268, 3% discount for advance payment, 14 days net.
kay.plonka@ucm-verlag.at Cancellation: For all regular ads, eight weeks
prior to publication. No cancellation possible for
permanent placements. Annual contracts must
be utilised and paid in full.
Advertising copy
- FTP-Server: General terms: The general advertising terms of ÖZV
(Austrian Magazine Association) shall apply. Payment terms:
http://data.ucm-verlag.at 14 days net. Place of jurisdiction and performance: All
Username: Anzeigen publisher invoices are payable and enforceable in Salzburg.
Passwort: ucm2486ANZ The place of performance and exclusive place of jurisdiction
is Salzburg.
Enquiries to Sigrid Staber,
sigrid.staber@ucm-verlag.at,
T +43.6246.89 79 11
- E-Mail: advertising@ucm-verlag.at
- Postal address: B2B media GmbH & Co KG/
style in progress,
Advertising Department,
Salzweg 17, 5081 Salzburg/Anif, Austria
078 THE LONGVIEW THE LONGVIEW 079 136 WHAT'S THE STORY WHAT'S THE STORY 137 158 FASHION FASHION 159
SUCCESSION SUCCESSION GUIDES
Ath-
leisure
Whether as a separate line
or a trend element, the
coming season proves that
The Giudes
sport and fashion are irrev-
ocably intertwined. When
Daniel Grieder:
functionality meets urban
streetwear, they merge to
become the legitimate heir
“Digitalisation Makes Handovers and succession
of the market segment we
once called sportswear.
In the women’s outerwear
plans are not just intra-familial sector, blousons made of
Stores Exciting Again.”
nylon fabric or in satin look
processes, but penetrate deep are combined with jogging
pants in cropped lengths
into the structure of companies. or trendy track pants. The
menswear world relies
style in progress sat down to Colmar Originals Essentiel Antwerp Floris van Bommel Closed C.P. Company
primarily on high-tech ma-
terials such as nylon and
talk with consultancies that deal
scuba-jersey in windbreak-
ers and oversize hood-
ies that can be casually
with the consequences of such layered with knitwear and
shirts.
handovers and with a fashion
retailer who hired someone to “Workwear, military
garments, and func-
accompany the handover of his tional sportswear
have always had a
huge impact on our
own business professionally. designs. The combina-
tion creates a casual
Text: Ina Köhler, Nicoletta Schaper. Illustration: Claudia Meitert@Caroline Seidler. Photos: Interviewees
look which is perfectly
in line with the cur-
rent athleisure trend.
We like to combine
fashionable everyday
items with the comfort
of hoodies, sneakers,
and wide chinos.”
Closed Design Team Alberto Diesel Black Gold Schott N.Y.C. Airfield Arkk
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217 style in progress style in progress 217
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