STUDENT LEADER RESOURCE GUIDE - DECA
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STUDENT
LEADER
RESOURCE
GUIDE
September 2016
GREETINGS! TABLE OF
Congratulations on your strong interest in
CONTENTS
providing student leadership to DECA.
Whether your interest is at the local, association or
DECA Inc. level, student leadership is the core of
GENERAL INFORMATION 3
the DECA experience.
DECA is a tremendous organization that will
provide you with many opportunities to help you
become an academically prepared, community ORGANIZATIONAL STRUCTURE 5
oriented, professionally responsible, experienced
leader.
As an emerging leader, you will become
empowered through a collection of experiences COMPREHENSIVE
LEARNING PROGRAM 7
to provide effective leadership by practicing
goal setting, consensus building and project
implementation, while exhibiting ethics, integrity
and high standards
COMPETITIVE EVENTS PROGRAM 8
Likewise, your creativity, collaboration, and
communication through your service as a student
leader will continue to make DECA a premier
organization in preparing emerging leaders and
entrepreneurs. EDUCATIONAL CONFERENCES 10
This resource guide is designed to provide key
information that will help you as a student leader
excel in your position.
ADDITIONAL PROGRAMS 11
Best of luck in your leadership endeavors!
RESOURCES 13
Christopher Young
High School Division Director
DECA Inc. CAREER AND TECHNICAL
EDUCATION 14
Sarah Williams
Assistant High School Division Director PARLIAMENTARY PROCEDURES 15
DECA Inc.
2
GENERAL
INFORMATION
DECA MISSION STATEMENT
DECA prepares emerging leaders and entrepreneurs for
careers in marketing, finance, hospitality and management
in high schools and colleges around the globe.
FORMATION OF DECA INC.
The first interstate conference occurred in CHARTERED ASSOCIATION MEMBERSHIP
Memphis, Tennessee, in 1947 where the first
national officer team was elected.
INITIAL CHARTERED STATES
The 17 states which adopted the national MEMBERS
10,000
constitution and the official name in
DECA DIAMOND + GUIDING PRINCIPLES
Perhaps the most significant symbol of our organization is the DECA
Diamond. The four points inside the diamond represent the first set of
DECA’s guiding principles, while the four outer points represent the second
set of DECA’s guiding principles and the polished leaders DECA prepares.
DECA’S COMPREHENSIVE LEARNING PROGRAM
> INTEGRATES INTO CLASSROOM INSTRUCTION
An integral component of classroom instruction, DECA activities provide
DECA INC. HEADQUARTERS
1908 Association Drive authentic, experiential learning methods to prepare members for college
Reston, VA 20191 and careers.
(P) 703-860-5000 > APPLIES LEARNING
DECA members put their knowledge into action through rigorous project-
DECA INC. MEMBERSHIP FEES
based activities that require creative solutions with practical outcomes.
Used to support approximately one third of
the total operational cost of DECA – $8 for > CONNECTS TO BUSINESS
high school members and $10 for collegiate Partnerships with businesses at local and broader levels provide DECA
members. members realistic insight into industry and promote meaningful, relevant
learning.
ADVISORS
Adults charged with the responsibility > PROMOTES COMPETITION
of giving guidance to the chapter and As in the global economy, a spark of competition drives DECA members
chartered associations. to excel and improve their performance.
DELEGATES DECA PREPARES THE NEXT GENERATION TO BE
The term which refers to any DECA member, > ACADEMICALLY PREPARED
including advisors, attending DECA DECA members are ambitious, high-achieving leaders equipped to
approved activities.
conquer the challenges of their aspirations.
DECA INC. CONSTITUTION > COMMUNITY ORIENTED
The DECA Inc. Constitution includes the Recognizing the benefit of service and responsibility to the community,
major categories presented below: DECA members continually impact and improve their local and broader
I. Name and Purpose communities.
II. Organization
III. Membership > PROFESSIONALLY RESPONSIBLE
IV. Voting DECA members are poised professionals with ethics, integrity and high
V. Meetings standards.
VI. National Officers
> EXPERIENCED LEADERS
VII. Advisors
VIII. Finances DECA members are empowered through experience to provide effective
IX. Emblem and Colors leadership through goal setting, consensus building and project
X. Amendments implementation.
BYLAWS
The High School and Collegiate Divisions
each have their own set of bylaws (rules for
internal governance of an organization) that
complement the DECA Inc. Constitution.
PROGRAM OF LEADERSHIP
A well-rounded plan of student activities
and budget developed by the local, 1950’S 1970’S 1980’S 1990’S TODAY
chartered association, and organization
officers and members.
4
ORGANIZATIONAL
STRUCTURE
DECA INC.
DECA Inc. is a 501(c)(3) not-for-profit student organization.
The United States Congress, The United States Department
of Education and state, district and international
departments of education authorize DECA’s programs.
DECA INC.
DECA Inc. representatives appointed by
• DECA Inc. is the legal identity of the adult DECA INC.
the chartered associations. One director
representatives from each chartered
is the chair of the National Advisory
association of DECA who are legally
Board. Three directors are ex-officio (non-
responsible for DECA. Comprised of
representatives from the High School and
voting) and include the Executive Director BOARD OF DIRECTORS
of DECA Inc., the Vice-President of the
Collegiate Divisions.
Marketing Education Division of ACTE and
• Local chapter and chartered association a representative from the State Directors
EXECUTIVE DIRECTOR
members join DECA Inc. of Career and Technical Education. AND STAFF
• Representatives of Chartered • Executive Director of DECA Inc.: Paul
Associations provide recommendations Wardinski receives direction from the
regarding DECA Inc. activities. Board of Directors.
CHARTERED
ASSOCIATIONS
• DECA Inc. Board of Directors: A twelve • All other DECA Inc. staff are employed by
member board directs the affairs of DECA the Executive Director and responsible
Inc. to include setting DECA policies and for implementing assigned programs. See CHAPTERS
guidelines. Eight directors are members deca.org/about for a listing of DECA Inc.
elected (two from each region) from the staff.
5
REGIONS OF DECA
Chartered Associations comprise four regions: Western, Central, Southern, North Atlantic. Each DIVISIONS
region has 13 or more Chartered Associations. OF DECA
CHARTERED ASSOCIATIONS
HIGH SCHOOL DIVISION
Consist of local school chapters within a state, province, territory, or equivalent geographic unit
The largest division of DECA;
and perform four (4) major functions.
membership is available to high
1. Act as a unifying body by providing an opportunity for the chapters to work and plan together
school students enrolled in
on an association-wide basis.
marketing, entrepreneurship,
2. Set standards which local chapters must meet before a charter can be granted. finance, financial literacy, hospitality
3. Act as a clearinghouse for information and ideas that will benefit DECA locally, association- and management courses.
wide, and nationally/internationally.
COLLEGIATE DIVISION
4. Act as a liaison between DECA Inc. and chapters in carrying out programs and projects.
Division offering membership to
students enrolled in post-secondary
CHAPTERS
• Local chapters are unincorporated student organizations operating under the authority of the institutions and in a variety of
local school district and the chartered association. academic programs with a strong
• Chapters (not referred to as a “club”) are comprised of student members and chapter advisors. focus on business-related fields.
• Chapters shall comply with all policies set forth by the local school district and their chartered This division offers members the
association. When policies of the local school district differ from those of the chartered opportunity to develop personally
association, the chapter shall comply with the most restrictive policies. and professionally through chapter
activities, individual projects, and a
competitive events program.
ALUMNI DIVISION
A support division to provide a
means by which former members can
maintain an association with DECA;
encourage support for DECA on the
local, state/provincial or national/
international level; and promote the
purposes of DECA.
PROFESSIONAL DIVISION
A support division established
to provide teachers of Career
and Technical Education,
businesspersons, parents and
administrators a means of
membership in DECA.
CONGRESSIONAL ADVISORY BOARD (CAB) EXECUTIVE OFFICER TEAMS
Consists of members of Congress who support DECA Inc. Elected representatives for the Collegiate and High School Divisions;
act as liaisons between DECA Inc. and the student membership
NATIONAL ADVISORY BOARD (NAB) and serve as ambassadors for DECA programs and membership
Business representatives from donor companies who lend financial development. Offices available for the high school division include
and personal support to DECA and serve in an advisory capacity to the president and a vice president representing each of the four regions.
DECA Board of Directors. Chairperson is Ken DiSaia.
EXECUTIVE COUNCIL
SECONDARY PROGRAM ADVISORY COUNCIL Made up of the executive student officers of the High School and
Members are appointed by the Board of Directors with the Collegiate Divisions, this council makes recommendations to DECA
responsibility to develop recommendations relating to the operation staff and to the Board of Directors of DECA Inc. regarding student
of DECA programs, including competitive events, and to submit those programs and services.
recommendations to the Board of Directors for consideration.
6
COMPREHENSIVE
LEARNING
PROGRAM
CHAPTER CAMPAIGNS
Designed to engage all members of a chapter in the
promotion and advocacy of DECA within their school
and community. The chapter campaigns also encourage
members to connect with alumni and business partners to
enhance the success and growth of the chapter. Rewards
include plaques, pennants, certificates and allocations to
attend the THRIVE Academy.
COMMUNITY MEMBERSHIP CAMPAIGN ADVOCACY CAMPAIGN
SERVICE CAMPAIGN Designed to recognize those chapters that Designed to recognize those chapters
Designed to help chapters earn recognition recruit student, alumni and professional who advocate for DECA during Career and
for their support of charitable organizations. members and grow their chapter. Technical Education Month in February.
Includes school outreach activities,
GLOBAL ENTREPRENEURSHIP PROMOTIONAL CAMPAIGN community outreach activities and public
WEEK CAMPAIGN Designed to help chapters promote DECA policymakers outreach activities.
Designed to promote awareness of within their school and community. Includes
DECA’s connection to the career area school outreach activities, community DECA MONTH
of entrepreneurship during Global outreach activities and alumni success November
Entrepreneurship Week, which is held stories.
annually each November. Includes school
and community outreach activities, alumni
success stories and the DECA Idea Challenge.
7
COMPETITIVE EVENTS PROGRAM
DECA’s Competitive Events Program is an incredible tool
for curriculum. As an integral part of the
classroom, DECA’s industry-validated EU
RS
HIP
ENT
RE
PR
EN
competitive events are aligned with
N
EU
RE
RS
EP
BUSINESS
HI
TR
MARKETING MANAGEMENT +
National Curriculum Standards.
P
EN
ADMINISTRATION
• Directly supports DECA’s mission.
• Directly contributes to every student being college and career ready when they graduate from
EN
HOSPITALITY
HIP
FINANCE
T
+ TOURISM
high school.
RE
RS
PR
EU
• Provides a vehicle for members to demonstrate National Curriculum Standards through
EN
N
EU
RE RS
individual or team activities.
EP HIP
TR
EN
• Develops and employs the key skills of analysis, application of knowledge, creative problem
solving and logical presentation.
• Helps members explore their communities, participate in an environment of cooperation and
recognize their responsibility to the community.
• Encourages members to develop ethics, integrity and high standards while assuming
responsibility for self-improvement and self-discipline. INSTRUCTIONAL AREAS
• Provides constructive avenues for team expression, initiative and creativity. Broad areas of content knowledge that are
• Promotes competence, innovation, integrity and teamwork. comprised of many performance indicators.
• Assists members with developing 21st Century Employability Skills such as critical thinking &
problem solving, collaboration & teamwork, creativity, and communication skills. PERFORMANCE INDICATORS
Specific knowledge/skills categorized
BUSINESS ADMINISTRATION CORE by instructional area used in DECA’s
The foundation for all of DECA’s competitive events, it includes the following instructional areas: Competitive Events Program.
business law, communication skills, customer relations, economics, emotional intelligence,
TRANSCRIPTS
financial analysis, human resources management, information management, marketing,
Provide feedback to chapter advisors,
operations, professional development, and strategic management.
8
association advisors and students
regarding performance in DECA’s
Competitive Events Program.
TYPES OF COMPETITIVE EVENTS
PRINCIPLES OF BUSINESS INDIVIDUAL SERIES EVENTS ENTREPRENEURSHIP EVENTS
ADMINISTRATION EVENTS Measure students’ proficiency in the Designed for students interested in
Designed for first-year DECA members, knowledge and skills identified by operating their own business. Teams of 1
these events measure the student’s occupational practitioners as essential to to 3 members submit a written entry and
proficiency in those knowledge and skills success in a given career. Participant will complete an oral presentation.
identified by career practitioners as complete a written exam and two role-
common academic and technical content plays. Career areas include accounting, MARKETING
across marketing, finance, hospitality, and apparel and accessories, automotive REPRESENTATIVE EVENTS
business management and administration. Provides an opportunity for participants to
services, business finance, business services
Participant will complete an exam and role- demonstrate knowledge and skills needed
marketing, food marketing, hotel and
play. by management personnel. Teams of 1 to 3
lodging management, human resources
members complete a written exam, submit
management, marketing management,
PERSONAL FINANCIAL quick serve restaurant management, a written report and complete an oral
LITERACY EVENT presentation.
restaurant and food service management,
Provides an opportunity for participants to
retail merchandising, and sports and
apply reliable information to make personal PROFESSIONAL SELLING AND
entertainment marketing.
financial decisions. Participants will be CONSULTING EVENTS
assessed on their knowledge and skills in the Designed for students to demonstrate their
BUSINESS OPERATIONS
selling abilities. One (1) participant only.
areas of financial responsibility and decision RESEARCH EVENTS
making, planning and money management, New products/services are selected each
Provide opportunities for participants
risk management and insurance, income year. Participants complete a written exam
to demonstrate knowledge and skills
and careers, credit and debt, and saving and and conduct an oral presentation.
needed by management personnel. A new
investing. topic is provided each year. Teams of 1 to
ONLINE EVENTS
3 members submit a written entry and
TEAM DECISION complete an oral presentation. Career
These events challenge members in
MAKING EVENTS electronic business simulations in the stock
areas include business services operations,
Provide an opportunity for participants to market, retail outlet, sports franchise, and
buying and merchandising operations,
analyze one or a combination of elements restaurant and financial industries.
finance operations, hospitality and tourism
essential to the effective operation of
operations, and sports and entertainment
a business in the specific career area.
marketing operations.
The business situation to be analyzed
is presented as a case study. Career CHAPTER TEAM EVENTS
areas include business law and ethics, Provide opportunities for chapters to
buying and merchandising, financial engage all chapter members in large events
services, hospitality services, marketing or projects. Teams of 1 to 3 members
communications, sports and entertainment submit a written entry and complete an oral
marketing, and travel and tourism. presentation.
Participants (2 per team) will each complete
a written exam independently and a role-
play as a team.
9
EDUCATIONAL CONFERENCES
DECA conferences are targeted, highly focused learning
experiences for members and advisors. They bring
members into the larger DECA community while providing
unique opportunities to extend classroom learning.
CAREER DEVELOPMENT CAREER PATHWAYS LEADERSHIP CONFERENCES
CONFERENCES (CDC) CONFERENCES Annual regional leadership conferences are
Provides a venue for DECA’s competitive Provide members with the opportunity to held to promote leadership development
events program as well as additional career gain professional development in specific activities, introduce competitive events and
and leadership development programs. career areas. DECA hosts three career provide a forum for industry topics. They are
Chartered associations host their own CDCs pathways conferences: Innovations the Central Region Leadership Conference,
to determine which members earn the right and Entrepreneurship Conference, Western Region Leadership Conference,
to represent them at the International New York Experience, and Sports and and The Ultimate Power Trip representing
Career Development Conference (ICDC). Entertainment Marketing Conference. Southern and North Atlantic regions.
ICDC is the highlight of the DECA year for Check deca.org for dates and locations.
The DECA Emerging Leader Summit
17,000 high school students, advisors,
is designed for association officers,
businesspersons and alumni, and includes
chapter officers and leaders, and chapter,
leadership and career academies and
association and executive officer hopefuls to
competitive events.
help prepare these members to effectively
lead their chapters and associations.
10LEADERSHIP TEAM
Effective student leadership is essential to the success of
your DECA chapter.
Just like in business, it’s important to DECA GOALS PROGRAM OF LEADERSHIP
identify roles and responsibilities for key DECA Goals provide a menu of suggested The DECA Program of Leadership brings
leaders that have a purpose in supporting DECA chapter activities from DECA’s together the leadership team, DECA goals
the overall mission and goals of your DECA Comprehensive Learning Program. DECA and action items for the year into one
chapter. When developing your student Goals reflect a corporate style of goal strategic leadership plan. The program of
leadership team, consider the functions of setting that assigns a goal range or “targets” leadership provides a comprehensive plan
your DECA chapter and identify positions that everyone strives to achieve. Setting of the chapter’s goals and activities for
that will achieve those goals. DECA’s ranges of success for goals helps define the the school year. Each goal is aligned with a
mission-based leadership positions reflect a “baseline” expectation as well as the next mission area, assigns overall responsibility
corporate leadership structure. As emerging progressive levels of success the chapter to a leader and indicates the key project
leaders, DECA encourages chapters to aims to achieve. The four levels are as initiatives, success criteria, time frame and
practice real-world leadership by adopting follows: project leaders.
a structure that mirrors business and • Duty—This is the minimally acceptable
industry. DECA leadership positions are and relatively easy level of success for DECA LEADERSHIP TOOLS
aligned with the DECA mission to ensure that your chapter. DECA provides leadership tools to equip
each aspect of the mission is represented chapter leaders to effectively perform their
• Exceptional—This level can be reached
with great leadership. Depending on your duties and develop a strong chapter.
if the chapter is really organized,
chapter’s size, each leadership position can • Diamond Fundraising Model
committed and well trained.
be developed into teams and committees
• Strategic Communications
to give more members opportunities to • Champion—This level is thought of
develop leadership abilities and engage in as the “best in class,” representing • Competitive Events Super
chapter activities. extraordinary leadership. Success System
• Actual—This column is used to record • Chapter Accountability and
current and final progress. Productivity Tools
• I AM DECA: How to Share Your DECA
Story
11ADDITIONAL PROGRAMS
CORPORATE PARTNER LEADERSHIP ACADEMIES SCHOOL-BASED
CHALLENGES DECA offers a variety of academies for ENTERPRISE (SBE)
Offer DECA members opportunities to those members who are not participating An entrepreneurial operation managed by
demonstrate the knowledge and skills in competitive events at the International members as a hands-on learning laboratory
learned in the classroom through innovative Career Development Conference. Currently used to supplement, reinforce and enhance
challenges. Each challenge has a unique there are six: IGNITE, ELEVATE, EMPOWER, the knowledge and skills required for
focus. Challenges include the FIDM ASPIRE, THRIVE and School-Based careers in marketing, finance, hospitality
Challenge and Finish Line Challenge. Enterprise Academy. and management. The SBE Certification
Program provides guidelines that reinforce
DECA IDEA CHALLENGE MUSCULAR DYSTROPHY the integration of National Curriculum
A competition that challenges K-12 and ASSOCIATION (MDA) Standards. The level of certification
college student teams around the globe DECA’s most important social-business awarded to an SBE – gold, silver, or bronze
to find a new use for a common, everyday partner, MDA has served on the National – is determined by the number of standards
item in eight days. This challenge occurs in Advisory Board since 1981. This partnership successfully documented. Gold level
conjunction with Global Entrepreneurship helps fund research to find treatments certified and Gold Level Recertified SBEs are
Week. and cures for muscular dystrophy and eligible to participate in the SBE Academy
other muscle diseases. It also helps utilize at ICDC.
EMERGING LEADER community service as a learning opportunity
HONOR AWARD that supports classroom teaching and SOCIAL MEDIA
Provides recognition of students studying student learning. CORRESPONDENT PROGRAM
marketing, finance, hospitality and Invites members to be part of DECA Direct’s
management for being an academically SCHOLARSHIP PROGRAM conversation. Participants write short
prepared, community oriented, DECA’s scholarship program provides articles and share their news with DECA
professionally responsible, experienced over $300,000 in scholarships each year. members globally.
leader through participation in DECA. Many corporate partners of DECA provide
Members must be a senior to receive this scholarships through this program. DECA
award. Inc. administers the program based
on guidelines set by the donor. DECA
scholarships are strictly merit based.
12RESOURCES
| SHOP DECA IMAGES
TS PROGRAM
ETITIVE EVEN
RAM | COMP
LEARNING PROG
COMPREHENSIVE
DECA GUIDE
ww w. de ca .o
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DECA DIRECT DECA DIRECT DECA DIRECT
The annual publication for MAGAZINE ONLINE WEEKLY
DECA’s programs, including The official high school and This digital platform provides Delivered directly to students’
competitive events guidelines collegiate DECA membership DECA advisors and members and advisors’ email inbox each
and DECA Images products. magazine filled with business with news, publications and Tuesday to inform of the latest
and association news. content. decadirect.org DECA happenings and share
articles on classroom and
chapter strategies.
DECA INSIGHT SOCIAL MEDIA DECA IMAGES DECA RELATED
DECA newsletter sent four facebook.com/decainc The organization within DECA MATERIALS (DRM)
times throughout the school twitter.com/decainc that sells student-related Educational materials for
year to the local chapter linkd.in/decainc materials, awards, and supplies advisors to use with DECA
advisors. pinterest.com/decainc for DECA members and members; a product line of
instagram.com/decainc advisors. DECA Images.
13CAREER AND
TECHNICAL
EDUCATION
CAREER AND TECHNICAL CTSO CAREER CLUSTERS
EDUCATION (CTE) Career and Technical Student Provide a way for schools to organize
An instructional program that is Organization. There are nine: DECA, instruction and students experiences
delivered through comprehensive BPA, Educators Rising, FFA, FCCLA, around 16 broad categories that
programs of study to help students FBLA, HOSA, SkillsUSA, TSA. encompass virtually all occupations
succeed in education and careers. from entry through professional levels.
ACTE Career clusters relating to DECA are:
CARL D. PERKINS CAREER The Association of Career and marketing, business management and
AND TECHNICAL EDUCATION Technical Education is the professional administration, finance, and hospitality
ACT association for career and technical and tourism.
The Carl D. Perkins Career and educators and students.
Technical Act, (Perkins) was CAREER PATHWAYS
reauthorized in 2006. The purpose ADVANCE CTE Each career cluster contains several
of Perkins is to provide individuals Members of Advance CTE represent career pathways, or specialized career
with the academic and technical skills the state and territory heads of areas.
needed to succeed in a knowledge- secondary, postsecondary and adult
and skills-based economy through career technical education across the NATIONAL CURRICULUM
career and technical education. nation. STANDARDS
Perkins also focuses on documenting Educational standards that provide
the rigor of academic and technical NCCCTSO a consistent, clear understanding
courses, improving curriculum National Coordinating Council of what students are expected to
alignment among secondary for Career and Technical Student learn within a specific curriculum.
and postsecondary schools, and Organizations. The council identifies DECA aligns the Competitive Events
streamlining the transition process and coordinates activities that are Program with National Curriculum
for students moving from one level to mutually beneficial to career and Standards in the career clusters of
another. technical student organizations and marketing, business management and
their members. They share information administration, finance, and hospitality
CAREER AND TECHNICAL that will enhance the development and tourism.
EDUCATION MONTH of career and technical education
February students, and to strengthen career
and technical education.
14PARLIAMENTARY
PROCEDURES
FOUR MAIN OBJECTIVES OF QUORUM TYPES OF MOTIONS
PARLIAMENTARY LAW One plus 50% of the members are • Main
present and eligible to vote.
1. To do one thing at a time • Subsidiary
2. Courtesy to everyone STANDARD ORDER OF • Incidental
3. The rule of the majority must BUSINESS • Privileged
prevail I. Reading and Approval
of the Minutes • Motions that bring a question again
4. The rights of the minority must be II. Reports of Officers before the assembly
protected III. Boards and Standing Committees
IV. Reports of Special Committees CORRECT WAY TO MAKE A
PRINCIPLES V. Special Orders MOTION
• Only one main motion may be VI. Unfinished Business and General “I move that” followed by a statement
considered at a time. Orders of the proposal.
• Each member’s rights are equal to VII. New Business
those of his/her fellow members.
TYPES OF AMENDMENTS
• The majority has the right to work • First order – an amendment to the
its will and its decisions must be motion
followed.
• Second order – an amendment to
• The minority has the right the amendment
to be heard.
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