STRATEGY UPDATE 29 JANUARY 2021 - Telia Company

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STRATEGY UPDATE 29 JANUARY 2021 - Telia Company
S T R AT E G Y   U P D AT E   2 9   J A N U A R Y   2 0 2 1
STRATEGY UPDATE 29 JANUARY 2021 - Telia Company
Time            Topic

    11:00 – 11:20   Introduction & Q4 update

    11:20 – 13:00   Strategy update and financial ambitions

    13:00 – 14:00   Q&A

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                            S T R A T E G Y   U P D A T E   2 9   J A N U A R Y   2 0 2 1
STRATEGY UPDATE 29 JANUARY 2021 - Telia Company
STRATEGY UPDATE 29 JANUARY 2021 - Telia Company
Q4             % Change   % Change
               SEK billion                                                                                    Comments
                                                       2020            reported     LFL*

                                                                                             • COVID-19 impacted service revenues
           Service revenues                                                                    negatively by ~SEK 400 million, and EBITDA
                                                                                               by ~SEK 200 million
                                                                                             • Excluding COVID-19 impacts, service
         Mobile subscription                                                                   revenues were in-line with last year and
              revenues                                                                         EBITDA declined by ~4% LFL
                                                                                             • A non-recurring pension benefit in the prior
                                                                                               year negatively impacted the EBITDA
           Adjusted EBITDA                                                                     comparison by ~1% LFL
                                                                                             • Cash CAPEX increased by SEK 0.3 billion
                                                                                               due to network modernization
       EBITDA-cash CAPEX**

       Operational Free Cash
           Flow YTD Q4

4 * LFL= like for like
  ** Adjusted EBITDA less cash CAPEX excluding licenses and spectrum
STRATEGY UPDATE 29 JANUARY 2021 - Telia Company
• Resilient business with stable service revenues, ex. roaming
    • A strong quarter for B2B across our largest markets
    • TV/Media recovery faster than expected
    • Digital viewing and SVOD subscription growth particularly strong
    • 5G roll-out accelerating across the Group
    • Sweden awarded best mobile network for 4th consecutive year
    • Sweden spectrum auction concluded with Telia acquiring the largest allocation
    • New COVID-19 lock-downs impacted call center performance and retail footfall
    • OPEX increased in line with our expectations
    • BoD proposes 2020 annual dividend of SEK 2.00 per share (subject to AGM approval)

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STRATEGY UPDATE 29 JANUARY 2021 - Telia Company
Like for like growth    Excl. Covid-19 impact                                 Postpaid subscriptions ex. M2M, q-o-q in 000’, ARPU based on postpaid mobile subscription
                                                                                      revenues ex. M2M and roaming, in local currency
                                                                                                                                                                ARPU
                                                                                                                                                                 (y-o-y)

                                                                                                         Q4 19      Q1 20     Q2 20     Q3 20        Q4 20

                                                                                        Subs.                    ARPU                     Subs.                   ARPU
                                                                                         (q-o-q)                  (y-o-y)                  (q-o-q)                  (y-o-y)
           Q4       Q1         Q2    Q3        Q4       Q4   Q1    Q2   Q3   Q4
           19       20         20    20        20       19   20    20   20   20
               Service revenues                                   EBITDA

    •       Service revenue development improved sequentially                     •      Strong end to year in B2B Public & Key segment
    •       EBITDA declined by SEK 309 million from                               •      Continued growth in postpaid subscriptions
               •     Legacy revenue pressure                                      •      Number of converged customers increased to 309k
               •     Prior year pension refund                                    •      Best network* for the 4th consecutive year
               •     Higher OPEX due to marketing and call center staffing        •      Telia awarded 120 MHz in the 5G auction
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                                                                                                                                 * According to Umlaut (formerly P3)
STRATEGY UPDATE 29 JANUARY 2021 - Telia Company
Like for like growth    Excl. Covid-19 impact                                Postpaid subscriptions ex. M2M, q-o-q in 000’, ARPU based on postpaid mobile subscription
                                                                                     revenues ex. M2M and roaming, in local currency
                                                                                                                                                               ARPU
                                                                                                                                                                (y-o-y)

                                                                                                       Q4 19      Q1 20     Q2 20     Q3 20      Q4 20

                                                                                       Subs.                    ARPU                     Subs.                   ARPU
                                                                                        (q-o-q)                  (y-o-y)                  (q-o-q)                  (y-o-y)
            Q4      Q1         Q2     Q3        Q4      Q4   Q1   Q2   Q3   Q4
            19      20         20     20        20      19   20   20   20   20
               Service revenues                               EBITDA

    •       Service revenue development improved sequentially                    •      Consumer mobile improving
    •       B2B service revenue turned to growth                                 •      5G coverage now at 40 percent of population
    •       EBITDA declined by SEK 62 million from                               •      5G phones represent 40 percent of new handset sales
               •     Lower revenues                                              •      ARPU improvement from 5G migrations
               •     Weaker equipment margin                                     •      Liiga remedies impacting TV subscriptions
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STRATEGY UPDATE 29 JANUARY 2021 - Telia Company
Like for like growth    Excl. Covid-19 impact                                 Postpaid subscriptions ex. M2M, q-o-q in 000’, ARPU based on postpaid mobile subscription
                                                                                      revenues ex. M2M and roaming, in local currency
                                                                                                                                                                ARPU
                                                                                                                                                                 (y-o-y)

                                                                                                         Q4 19     Q1 20     Q2 20      Q3 20        Q4 20

                                                                                        Subs.                    ARPU                     Subs.                   ARPU
           Q4       Q1         Q2    Q3        Q4       Q4   Q1    Q2   Q3   Q4          (q-o-q)                  (y-o-y)                  (q-o-q)                  (y-o-y)
           19       20         20    20        20       19   20    20   20   20
               Service revenues                                   EBITDA

    •       Service revenue development driven by Mobile and B2B                  •      Mobile subscriptions down due to B2B
    •       Strong EBITDA relative to a weak quarter in 2019                      •      Improved brand consideration post rebranding
    •       Good progress on integration synergies and cost                       •      New mobile portfolio launched with promising early signs
            efficiencies
                                                                                  •      100k subscriptions on premium service Telia X
                                                                                  •      Added 5G coverage to Bergen – clear roadmap ahead
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STRATEGY UPDATE 29 JANUARY 2021 - Telia Company
Like for like growth        Excl. Covid-19 impact       Like for like growth        Excl. Covid-19 impact       Like for like growth         Excl. Covid-19 impact

    Q4 Q1 Q2 Q3 Q4             Q4 Q1 Q2 Q3 Q4               Q4 Q1 Q2 Q3 Q4             Q4 Q1 Q2 Q3 Q4                   Q4 Q1 Q2 Q3 Q4         Q4 Q1 Q2 Q3 Q4
    19 20 20 20 20             19 20 20 20 20               19 20 20 20 20             19 20 20 20 20                   19 20 20 20 20         19 20 20 20 20
    Service revenues              EBITDA                    Service revenues              EBITDA                    Service revenues              EBITDA

    •      EBITDA growth from good revenue                  •      Mobile revenue pressure from                     •      Revenue development impacted by
           mix development with mobile                             roaming was offset by a solid                           COVID and a more focused
           growing 5% and a continued decline                      development across most segments                        portfolio. Good cost control limited
           in low margin fixed transit revenues                    and continued good cost control                         the impact on EBITDA

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STRATEGY UPDATE 29 JANUARY 2021 - Telia Company
Like for like growth                                        C More direct OTT subscriptions, in 000’

                                                                        Q4 19           Q1 20           Q2 20        Q3 20   Q4 20

        Q1 20 Q2 20 Q3 20 Q4 20       Q1 20 Q2 20 Q3 20 Q4 20

             Service revenues                  EBITDA                  Q4 19            Q1 20           Q2 20        Q3 20   Q4 20
                                                                                   Swedish linear CSOV, ages 15-64

     • Service revenue pressure continued to ease supported by   • Record high viewing and consumption on TV4 and TV4
       better development of both advertising and subscription     Play - Time spent on TV4 Play up 32 percent in 2020, well
       revenues                                                    ahead of the market
     • EBITDA declined by SEK 255 million from the lower         • Strong SVOD subscriber intake with a net gain of 142k
       advertising revenues and higher content costs, compared
       to an all-time high quarter in 2019                       • Increased CSOV also for MTV in Finland
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Like for like                                                        Like for like, excluding adjustment items

                                         -2.1%                                                                          -6.6%

                         Excluding COVID-19 impact

      Q4 19           Mobile Broadband    TV     Other   COVID-   Q4 20        Q4 19            Underlying             COVID-19   Pension   Q4 20
                                                           19

     • Stable revenue development excluding COVID-19                      • Excl. COVID-19 EBITDA declined 4% mainly due to:
     • Lower roaming and advertising revenues still the main effects              • Lack of pension refund, higher resource costs and
        from COVID-19                                                                 legacy pressure in Sweden
                                                                                  • Lower EBITDA in TV and Media

11
SEK billion, rolling twelve months                             SEK billion

                                                                                                  +1.9

     14                                                                                            3.3
                                                                                                                          2.9
     12
                                                                                                           -0.3    0.0
     10
      8
                                                                        1.0
      6
                                                                                   -0.8
      4
      2                                                                                    -0.2
      0                                                                 Q4        EBITDA Interest Working CAPEX   Other    Q4
                                                                       2019         less   & tax  capital                 2020
           Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20                  leasing*

                                                                   • Lower EBITDA and higher lease repayments
                                                                   • Lower interest partly compensated for higher taxes paid
                                                                   • Strong benefit from working capital

12     * Repayment of lease liabilities
• Gross debt reduced by SEK 2 billion
     SEK billion and leverage ratio
                                                                                                     • Cash flow from operations and Turkcell
                                                                                                       proceeds more than offset increased cash
                                                                                                       CAPEX and dividend distributions
                                                                                                     • Leverage remained unchanged in the
                                                                                                       quarter at 2.55x
                                                                                                     • Proforma leverage post the Telia Carrier
                                                                                                       transaction still estimated at 2.32x
                                                                                                     • Telia Carrier transaction on track to close
                                                                                                       in Q2 2021

      Q3 20 Operations Cash    2nd     Extra Turkcell Other              Q4 20     Telia    Q4 20
                      CAPEX dividend dividend proceeds                            Carrier proforma
                                                                                 proceeds

                        = Leverage ratio (multiple, rolling 12 months)

13               * Equity value
• Q4 slightly ahead of our expectations
• Telco business resilient throughout 2020
• TV/Media unit recovering
                                                              OUR VALUES OF
• Supporting our communities remains a priority
• Good progress made on key priorities
      • Connectivity
      • Convergence
      • Customer Experience
      • Cost control
      • Capital allocation
• Clear roadmap to create a better Telia and generate   COULD NOT BE MORE RELEVANT
     sustainable long term value

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S T R AT E G Y   U P D AT E   2 9   J A N U A R Y   2 0 2 1
Most digitalized region                      Relative resilience to COVID-19                             Most business friendly region
     Digital Economy and Society Index 2020                  caused recession                                          Ease of Doing Business Index 2020
                 – EU and Norway                            2020 Real GDP development                                          – EU and Norway
  Finland                              73                                                                         Denmark                                 85
  Sweden
  Norway                                                                                                             Norway
 Denmark                                                                 Nordics                                   Sweden
                                                            Sweden       & Baltics         EU                     Lithuania
                                                                                                                    Estonia
     Estonia                                                                                                          Finland

Lithuania                                                       -3%
      EU                                                                   -4%

                                                                                           -7%

                          37                                                                                                                         66
 Source: European Commission                                          Source: World Bank                                        Source: World Bank

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                                              S T R A T E G Y     U P D A T E        2 9    J A N U A R Y   2 0 2 1
Trends we     Technology                New ways of               All-in on               Ecosystem              Security           Customer
 see          advancements                 working                streaming               development             concerns        experience as a
                                                                                                                                   differentiator

 What we     Telia has increased      Reliable network and        Compelling             Customers need a     Synergies between     Focus on NPS
 believe        relevance as a      relevant services provide    content key to              one-stop-         connectivity and    drives customer
             digitalization partner      customer value           differentiate           shop/aggregator          security         life time value

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                                          S T R A T E G Y       U P D A T E       2 9   J A N U A R Y   2 0 2 1
S T R A T E G Y   U P D A T E   2 9   J A N U A R Y   2 0 2 1
S T R A T E G Y   U P D A T E   2 9   J A N U A R Y   2 0 2 1
S T R A T E G Y   U P D A T E   2 9   J A N U A R Y   2 0 2 1
THROUGH OUR…

  B Y E X C E L L I N G AT …

S O T H AT W E H AV E T H E …
THROUGH OUR…

Accelerating the connected lives of    Accelerating customer loyalty and   Growing the digital infrastructure of
             everyone                 revenue growth beyond connectivity      the Nordic and Baltic region

                                         B Y E X C E L L I N G AT …

                                      S O T H AT W E H AV E T H E …
Connectivity   Experiences   Infrastructure

     From a position of strength…                                                 …we will grow even further

     • Best network in core markets, even in high-stress                          • 5G roll-out enabling new monetization opportunities
       COVID-19 times
                                                                                  • Scale private networks (EMN) and grow IoT
     • Connectivity business resilient despite COVID-19
                                                                                  • FWA based on 5G, further fiber roll-out and Docsis 3.1
     • At the forefront of new technologies                                         upgrade in Norway

     • Converged and integrated single network across                             • Virtualized core and network function (telco cloud)
       Telia Company
                                                                                  • RAN modernization program and legacy phase-out

                                                                                  • Potential to recoup almost SEK 1 billion revenue from
                                                                                    roaming with the return of travel

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                                     S T R A T E G Y       U P D A T E   2 9   J A N U A R Y   2 0 2 1
Connectivity    Experiences   Infrastructure

                                                                     Consumer
                                                            Hub for better connected living

      Video services                     Smart Family              Digital subscription                   eSport                          Smart Wifi
• On-demand digital viewing         • 300% YoY growth           • Smooth and simple mobile      • Telia eSport series launched • 2.3m managed CPEs as
  up 30%                            • 40% non Telia customers     user experience in holistic     across all Nordic countries    base for Smart Wifi growth
• SVOD service growth                                             app                           • >65,000 registered users     • Smart Wifi launched in
  of 20%                                                        • NPS 60 for Telia Dot          • 6x increase in watched         Norway, Sweden & Finland
                                                                                                  minutes 2019 to 2020
SVOD=Subscription Video On Demand
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                                            S T R A T E G Y     U P D A T E      2 9   J A N U A R Y    2 0 2 1
Connectivity   Experiences   Infrastructure

                                              Enterprise
                                      Digitalization partner of choice

      Contact Center / ACE                           Security                                             Telia One
      • 20% Nordic market                            • Full security suite + DDOS        • Orchestration platform and full ICT portfolio
        share                                          protection                                 combined with connectivity
      • NPS > 45                                     • Identity services
      • Only Telco partner with                      • Professional and managed
        Google AI CC                                   services

     IoT and EMN                                     Crowd Insights
     • 40% of revenues non-                          • Anonymized and
       connectivity                                    aggregated mobility data
     • Multi-billion SEK upside                        for decision making
       in augmenting core                            • Named digital project of
     • Significant revenue                             the year in Sweden CIO
       growth in EMN by 2025                           awards 2020
     EMN=Enterprise Mobile Networks

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                      S T R A T E G Y     U P D A T E   2 9   J A N U A R Y         2 0 2 1
Connectivity   Experiences   Infrastructure

                                                                                           …

     Fiber
     Approximately 4,500,000 homes
     passed across five markets

     Towers
     Approximately 9,000 towers and 3x
     as many sites across six markets

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                S T R A T E G Y   U P D A T E   2 9   J A N U A R Y   2 0 2 1
Connectivity   Experiences   Infrastructure

…

     What
     • Creating a new business line that will own and
       manage selected assets in Telia Group
                                                                          Ongoing assessment of infrastructure assets with initial
     • Portfolio will comprise assets that can be owned                   focus on towers in markets where we act as a challenger
       partly by third parties

     • Proactively identify relevant partners
                                                                                         Telia Asset Management

     Why
     Active management of infrastructure assets to:
        – Crystalize infrastructure value                                 TowerCo             Latvia        Finland-             FiberCo
        – Accelerate funding for investment, and bring                                                   Joint fiber NW
          further operational excellence from partners
        – Dedicate focus in strategy and resources,
          centralizing key capabilities

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                                       S T R A T E G Y    U P D A T E   2 9   J A N U A R Y   2 0 2 1
THROUGH OUR…

                                  B Y E X C E L L I N G AT …

 With brands and      Through the most trusted,     To be simpler, faster,     Through an accountable
experiences that go     reliable and efficient    data driven and with lower       and empowered
beyond connectivity       modern networks                    cost                    organization

                               S O T H AT W E H AV E T H E …
THROUGH OUR…

  B Y E X C E L L I N G AT …

S O T H AT W E H AV E T H E …
Inspire   Connect Transform   Deliver

 Starting point                                                           Growth levers

 •   Largest telco customer base in the Nordics and Baltics               • Reinventing customer experience and restoring differentiation
                                                                            … to increase CLV and support price premium
 •   Leadership in Sweden, Lithuania and Estonia, strong
     challenger positions in the rest                                     • Owning the home with more4more while pushing connectivity
                                                                            … to strengthen cross-selling and customer loyalty
 •   Convergent position in 5 out of 6 markets
     enabling cross-sell and increased loyalty                            • Digitalize businesses with superior network and relevant services
                                                                            … to increase revenue in all business segments
 •   Leading Nordic media house with all time high share of
     viewing and growing SVOD                                             • Developing TV and Media to full potential post COVID-19
                                                                            … to monetize engagement and drive access
 •   Leading ICT position in Finland, Sweden and Baltics
                                                                                      Unlocking growth across all our markets (1-3%)
 •   Best NPS in Sweden and Baltics among Telco brands

 •   Starting to monetize 5G

                                                                               CLV = Customer Lifetime Value
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                                      S T R A T E G Y      U P D A T E   2 9    J A N U A R Y         2 0 2 1
Inspire       Connect Transform     Deliver

        Market leader                                            Challenger                                   Structural opportunity
                                       Market                                           Market                                                       Market
          Market share (%)            position                   Market share (%)                                       Market share (%)
                                                                                       position                                                     position
         Mobile           35              #1                    Mobile          32       #2                            Mobile             19           #3
     Broadband            32              #1                Broadband         26         #3                            Broadb… 4                       #5
            TV       18                   #2                       TV        21          #3                                TV 1                        #4

                                       Market                                           Market                                                       Market
          Market share (%)            position                   Market share (%)      position                         Market share (%)            position
         Mobile           29              #2                    Mobile            37     #2                            Mobile                  47      #1
     Broadband                      52    #1                Broadband       18           #2                        Broadband         0                 n/a
            TV             36             #1                       TV        21          #2                               TV         0                 n/a

                                       Market                                                                                                        Market
          Market share (%)                                                                                              Market share (%)            position
                                      position
         Mobile                     49    #1                                                                           Mobile        0                 n/a
     Broadband                       52   #1                                                                       Broadband              58           #1
            TV                 38         #2                                                                              TV             43            #1

                                                                                                  Note: 2019 market shares, TV includes IPTV and cable TV
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                                          S T R A T E G Y   U P D A T E   2 9     J A N U A R Y     2 0 2 1
Inspire   Connect Transform   Deliver

                                                      Reinventing customer experience

                                                      • Great products with emotion through media

                                                      • Seamless journeys across platforms

                                                      • Personalized experience through analytics

                                                      • Differentiating through a premium brand

                                                           Customer experience as key differentiator

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     S T R A T E G Y   U P D A T E   2 9   J A N U A R Y     2 0 2 1
Inspire     Connect Transform   Deliver

     Starting point                                                                                       Growth strategy
     • Network leadership                                                                                 1.    Reinventing customer experience
                                                                                                                … through automation, digitalization and personalization
     • Strong digital portfolio
                                                                                                          2.    Growing the number of convergent households
     • Best in class TV proposition                                                                             … by cross-selling and leveraging media assets

     • Aggregator of content and partner services                                                         3.    Extending mobile leadership and monetizing 5G
                                                                                                                … through customer upsell and VAS
     • Increasingly launching new digital services
                                                                                                          4.    Growing TV and Media
                                                                                                                …through stronger content portfolio and access with content

                                                                                                          5.    Accelerating broadband leadership
                                                                                                                … through fiber, OCN, FWA and XDSL migration
           Telia Life Users           Gross intake vs previous     Mitt Telia app rating,                 6.    Increasing brand consideration and preference
                                      year in IPTV since launch    up from 2.2 in 2019.
                                          of sport package                                                      … through a refreshed brand portfolio and strategy
                                                                                                          OCN = Open City network
            ~                             ~
       Of BB on converged offer,           ARPU uplift in          Telia Dot growth YoY
       strong potential for further       Finland from 5G                2018-2020
              penetration

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                                                             S T R A T E G Y                U P D A T E   2 9    J A N U A R Y       2 0 2 1
Inspire     Connect Transform      Deliver

     Starting point                                                                 Growth strategy
     • Convergence offerings launched across all key markets with good              • Expanding convergence through all channels
       traction                                                                       … with a modularized portfolio

     • Customer satisfaction is improving                                           • Driving personalized convergence
                                                                                      …utilizing analytics for automated cross and upselling
     • Benchmarks indicate significant growth potential
                                                                                    • Driving engagement
                                                                                      … by combining our media assets with access

                      Convergence rate fixed/mobile                                          Customers on                            Mobile churn based on
                      % of fixed broadband customers                                      convergence offering                       customers engagement
                                                  FR      BE   NL
                                                                                             – Telia Sweden                              – Telia Sweden

                                                                                                   +70%                                          -60%
                                                                                                                                                 -60%
                                                       50%-60+%

                    ~25%

                  Untapped                        Value accretive                          2019             2020                 Single mobile          Convergence
                  potential                     convergence players                                                                                       offerings

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                                               S T R A T E G Y        U P D A T E   2 9   J A N U A R Y       2 0 2 1
Inspire      Connect Transform      Deliver

Starting point                                                                             Growth strategy
•     High quality product and services portfolio                                        1.   Reinventing customer experience
                                                                                              …through digital customer journeys and intuitive tools
•     Trusted partner for digitalization and efficiency
                                                                                         2.   Growing connectivity business in fixed and mobile
•     Addressing growing demand in multiple new areas                                         … through convergence, quality differentiation and more4more pricing

                                                                                         3.   Accelerating horizontal solutions and managed services
                                                                                              … through modularized SME/SOHO portfolio and cross selling in large/public

                                                                                         4.   Addressing potential in selected vertical solutions
                                                                                              … through combining our capabilities with industry solution partners

                                                                                         5.   Monetizing 5G and ICT capabilities and developing new revenue fields
                                                                                              … through innovation and co-development (IoT, private networks, analytics,…)

                                                                                         6.   Lifting group synergies for multinational customers and global partnerships
                                                                                              …through leveraging our market access and ICT competence (e.g. Cygate)

                                                                                                              Strategic Partners
         ~
      Telia Ace market      Telia named three times in    Nordic Municipalities    Telia ICT Service                                 Customer rating for         YoY growth for
     share in the Nordics   Gartner’s Magic Quadrant     now using Telia Crowd     NPS in the Baltics                                    ITdeptaaS                 ITdeptaaS
                                   during 2020                   Insight

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                                                    S T R A T E G Y          U P D A T E      2 9       J A N U A R Y      2 0 2 1
Inspire   Connect Transform     Deliver

Starting point                                                                     Growth strategy
• Leading ICT position                                                             •    Becoming the most relevant ICT hub in the Nordics
                                                                                        … through orchestrating partner services along our premium connectivity
                   #1 in Finland, Estonia, Lithuania
                                                                                   •    Further building our position as digitization partner of choice
• Growing ICT market in Nordics, well above Europe average                              … through a modularized ICT portfolio, trust and know-how

• Strong competence through previous acquisitions (e.g. Cygate)

                                                                                                                                   Finland example

                           ICT market growth per country
                              Europe (CAGR 2020-2022)                                                              • ICT market leader in Finland through Telia
                                                                                                                     One – ICT orchestration
                                                                                                                   • One of few market players with certified
                                    Europe Average                                                                   Google, Microsoft and Apple partnerships
                                                                                                                   • Secured several major customer contracts

                                                                                        Securing ARPU          Increasing relevance          Increasing loyalty
     Source: IDC                                                                        With lowered price      With increased share-of-      With longer customer
                                                                                              erosion                     wallet                    contracts

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                                                  S T R A T E G Y   U P D A T E   2 9   J A N U A R Y        2 0 2 1
Inspire   Connect Transform   Deliver

       Starting point                                                                Growth strategy

       • Record high viewership                                                  • Market leading reach
                                                                                   … combining linear with rapidly growing digital inventory
       • Strong and growing AVOD base1
                                                                                 • Accelerate transition from linear to digital
       • Linear advertising recovering from COVID-19
Ads                                                                                … leveraging new analytics based concepts

                                                                                                     Digital advertising revenues
           Commercial share of           YoY increase in TV4 online                                  growth 2020 to 2025
            viewing in Sweden              time spent 2019-2020

       • Solid SVOD offerings, through CMORE & Telia TV                         • Growing CMORE stand alone and in
                                                                                  Telia customer base
       • Key sports rights secured, including SHL and UCL2
                                                                                • Leadership position enables cross-sell
                                                                                  and customer lifetime value
SVOD

        CMORE user base growth         Viewers of first-of-a-kind in                      IPTV gross intake H2
           YoY 2019-2020                 Europe movie release                               2020 vs H2 2019

       1. AVOD = Advertising Video on Demand
       2. SHL = Swedish Hockey League; UCL = UEFA Champions League
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                                    S T R A T E G Y              U P D A T E   2 9    J A N U A R Y        2 0 2 1
Inspire   Connect Transform    Deliver

 Improved mobile experience                                   Convergence                                              New revenue streams
  including 5G modernization
              Mobile ARPU                       Mobile churn based on customers engagement
              - Telia Finland                                  – Telia Sweden                                               BROAD ICT PORTFOLIO
                 +EUR 3                                                -60%                                           IOT                        UCC

                                                                                                                    CLOUD                  DATA SECURITY

                                                       Single mobile          Convergence
                                                                                                                     EMN                     PARTNERS
                                                           churn              offering churn
      Non 5G ARPU         5G ARPU                                                                              IT SERVICES               Further expanding…
                                                    Customers on convergence offering
                                                             – Telia Sweden
                                                                                                              ALSO SUPPORTIVE FOR OTHER REVENUE
                                                                       +70%
            5G pop cov 2023

                                                            2019                   2020

Better user experience drives improved                         Reduce churn                                          Capture a higher share of wallet
                ARPU                                       Cross sell and deep sell                                    through expanding beyond
                                                                                                                    connectivity such as ICT, IoT, EMN
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                                         S T R A T E G Y   U P D A T E          2 9       J A N U A R Y   2 0 2 1
Inspire     Connect Transform   Deliver

     Legacy and regulation been a clear                             Burden set to ease                                COVID-19 impact
        drag on revenues since 2016                                   coming years
             Share of service revenues                              Service revenue change                              Service revenues
                         %                                               SEK in billions                                 SEK in billions

            19                    25                                                           -0,2                                      CAGR 21-23
                                                                               -0,3    -0,3
                                                                     -0,6                       0,0
            14                    7                          -0,7                      -0,1
                                                                               -0,1

                                                                     -0,1                                                                    0,5
            67                    68                         -0,2
                                                                                                                              0,7

                                                                                                                0,8
            2016                2020                     2019       2020     2021      2022    2023
                                                                                                            Roaming         Ad rev         Pay-TV
     Core   Legacy, OTC and regulation   Other                        Legacy      Regulation

 Core includes mobile, broadband and pay-TV
                                                              Less burden from fixed telephony,             Pay-TV likely to recover sooner than
        Legacy includes fixed telephony
                                                              interconnect and Special numbers                   advertising and roaming
     Other increase related to advertising

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                                           S T R A T E G Y     U P D A T E     2 9    J A N U A R Y   2 0 2 1
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Low single digit growth 2021-23
Illustrative, excl. Telia Carrier

                                                                                                            Increase share
                                                                                         Reduce churn and
                                                                        Improve                                of wallet
                                                                                          increase upsell
                                            TV to recover faster         ARPU                potential
                             Less burden     than roaming and
                               ahead            ad revenues

          Service            Legacy and          COVID-19             Improve mobile        Convergence       New revenue     Service revenue
       revenues 2020          regulation          recovery               experience                             streams          ambition
                                                                   incl. 5G monetization

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                                           S T R A T E G Y         U P D A T E     2 9     J A N U A R Y    2 0 2 1
THROUGH OUR…

  B Y E X C E L L I N G AT …

S O T H AT W E H AV E T H E …
Inspire   Connect Transform   Deliver

Starting point                                                           Value creation levers
•   Established leader in network quality                                •     Continued gigabit network buildout and
      • 5G launched in all countries, first with FWA in many                   modernization
      • Best 4G in SE, LI, EE – at par in others                               … to keep and extend our leadership position in network
      • 2.9 million homes connected with Fiber/ HFC                            quality
•   5G roll-out in full motion based on fully standardized               •     Fully utilize our software based networks
    site types across footprint & strategic partnership with                   … for best time to market, network and service quality,
    Ericsson and Nokia                                                         advanced applications and to support minimal cost / GB
•   Common virtualized core network implemented across                   •     Continued drive to retire legacy and realize benefits –
    Telia, full separation of services from transport established              copper in Sweden, 3G shut down in all countries, legacy
    (hyperscale architecture)                                                  platforms
                                                                               … to improve efficiency, customer experience and
•   Legacy shutdown well under way (copper, 3G, legacy
                                                                               monetization
    network nodes) but hard work ahead
    (e.g. B2B customer migration)                                        •     Partner approach and implementing Value Based
                                                                               Investments, establish separate Infra Cos
                                                                               … to crystalize infrastructure value and accelerate
                                                                               investments

                                       S T R A T E G Y     U P D A T E   2 9    J A N U A R Y    2 0 2 1
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                                                  Market leader                                                                             Challenger
                                        Maintain network leadership position                                                     Take leadership role when it matters

                                                    90%
                                                    >90%                                                          99%                    99%                 95%                    95%
5G population                                                                             55%                                 50%                   40%                   30%
    coverage*                        20%                                  28%                            27%

                                    2021            2023                 2021            2023            2021     2023        2021       2023       2021     2023         2021     2023

4G population
coverage 2020                                99.5%                               99.5%                      99.8%                 99.6%                99.6%                  99.9%

                                                                   Fully standardized configurations across markets; efficient roll-out process in place
* Note that there are local regulatory variations in how 5G population coverage is being measured
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                                                                  S T R A T E G Y                   U P D A T E   2 9    J A N U A R Y    2 0 2 1
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                                                                                                                   Benefits
     Enterprise site      Access network         Transport and            Core Network
                                                  aggregation
                                                                                                                   • Quality of Service - built for
                                                                                                                     redundancy and capacity
                                    Dedicated high availability                                                    • 24/7 monitoring
                                                                           Telia core site
                                                                                                                   • Security - enterprise
                       Local core                                                                                    specific APN
                                                                                                                   • Platform for further use
                                                                                                                     cases within IoT, Edge
                                                                                                                     Cloud, Industry 4.0

                                                        5G-ready mobile network from Telia to Boliden Aitik

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                                    S T R A T E G Y   U P D A T E        2 9     J A N U A R Y           2 0 2 1
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     Growth in active IoT SIMs                Recurring IoT VAS revenues                      Split of connectivity and other
           # of connections                               SEK millions                                  IoT revenues
                                                                                                        % of total IoT revenue

                                                                                                                            OTHER
                                                          +62%
                                                                                                                             IOT

               +14%                                                                                                  40%
                                                                                                         60%

                                                                                         CONNECTIVITY

        2019             2020                      2019              2020

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                                 S T R A T E G Y   U P D A T E    2 9    J A N U A R Y   2 0 2 1
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                     Fixed broadband                                                                      Fixed Wireless Access
                    Million homes    connected1                                                                000’ connections2

                                 2.9
         2.5

                                                                                                                     ~250

                                                                                                  ~50

        2018
           1                     2020
                                   2                    2023
                                                          3                                        2018
                                                                                                     1                2020
                                                                                                                        2                    2023
                                                                                                                                               3

1. Own infrastructure only, excluding ADSL
2. FWA outdoor and indoor service; not including mobile broadband / mifi

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                                                     S T R A T E G Y       U P D A T E   2 9   J A N U A R Y   2 0 2 1
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                                                                                                     Covered earlier in this section

     One converged IP/Optical
     architecture separating service               Service enablement                    Benefits
     nodes from transport pipes                    factory (100% cloud)
                                                                                        • Better quality: 40% less
                                                                                          downtime, 50% less defects
     ACCESS NETWORKS            TRANSPORT &             CORE NETWORK                    • Speed of deployment: network
                                AGGREGATION                                               function from >1 year to ~weeks,
                                                                                          customer time to market from >18
                          SERVICE ORCHESTRATION
                                                                                          to
Inspire      Connect Transform   Deliver

            Legacy fixed (copper)                                     Legacy mobile (3G)                                  Legacy network systems
            # copper central offices, Sweden                              % voice traffic, Sweden                               % service nodes

4000                                                        100%                                                 100%

                                                            90%                                                   90%
3500
                                                            80%                                                   80%
3000
                                                            70%                         VoLTE                     70%

2500                                                        60%                                                   60%

2000                                                        50%                                                   50%

                                                            40%                                                   40%
1500
                                                            30%           3G                                      30%
1000
                                                            20%                                                   20%

 500                                                                                                              10%
                                                            10%
                Copper central offices                                                                                       Legacy nodes
                                                                     2G
     0                                                       0%                                                    0%
     2018
       1    2    2020
                   3    4   5   2023
                                  6      7     8    2026
                                                      9        2018
                                                                1                    2020
                                                                                       2              2023
                                                                                                        3          2018
                                                                                                                      1                  2020
                                                                                                                                           2               2023
                                                                                                                                                             3

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                                                   S T R A T E G Y    U P D A T E       2 9   J A N U A R Y   2 0 2 1
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  B Y E X C E L L I N G AT …

S O T H AT W E H AV E T H E …
Inspire   Connect Transform   Deliver

Starting point                                                            Value creation levers
•    Past initiatives unsuccessful, too narrow in focus                   A customer experience-led transformation
     … customer experience led transformation kicked-off                  … driving future products, processes, analytics, IT and operations

•    Legacy products and un-leveraged scale                               •   Products-as-a-platform across Telia, radical legacy take-
     … market leading products, 15% legacy retired                            out
                                                                              … to enable fast time-to-market, scalability and efficiency

•    Complex and manual processes                                         •   Process simplification, digitization and automation
     … encouraging results in front- and back-office                          … to enable a lean Telia, real-time and high quality

•    Value from data not yet unlocked                                     •   Real-time analytics for pervasive data-driven decisioning
     … strong analytics team and technology foundation                        … to unlock full value of data for improved top and bottom line

•    Highly complex IT landscape and technical debt                       •   Digital IT as future proof and lean business enabler
     … favorable starting position for radical IT transformation              … to deliver delightful digital customer experiences at lowest
     with common team and common delivery                                     cost

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                                        S T R A T E G Y     U P D A T E   2 9   J A N U A R Y     2 0 2 1
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Assessment & progress                                           Transformation target

• Multiple legacy products                                     • Radical product portfolio cleansing
  … cleansing started, ~15% already decommissioned               … decommission further 50%, unlock IT efficiency
• Overlapping product portfolio                                • Target product portfolio
  … confusing to customer, unleveraged scale                     … covering connectivity & experience, best partners
• Many bespoke product implementations                         • Product-as-a-platform
  … 15% of portfolio already common & scalable                   … configure price, promotion, bundle rather than build
• Gaps in customer journey for key products                    • Market leading products
  … hard to discover, buy, pay, and get help                     … highest NPS for all products in target portfolio
• Customer experience not fully visible                        • Customer centric service management
  … due to systems vs. journey focus                             … insights driven e2e journey, continuous improvement

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                               S T R A T E G Y   U P D A T E   2 9   J A N U A R Y   2 0 2 1
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Assessment & progress                                            Transformation target

• Complex processes with process gaps                            • Radical process simplification
  … +10% sales efficiency, -90% response time1                     … -20% cycle time, -50% error rate
• Low degree of digitization and automation                      • Digitization and automation
  … now established automation centre of excellence                … 100% digitized and zero touch
• Lack of process standardisation                                • Harmonized processes across the group
  … 90% service assurance processes standardised                   … fully implemented across all domains
• Data and analytics largely not used                            • Intelligent automation
  … strategic partnership with ServiceNow                          … personal and adaptive, leveraging AI/ML
• Not set-up for improvement                                     • Continuous improvement culture
  … deployed standard process tool (ARIS)                          … LEAN six-sigma across Telia

1. B2B Sweden

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                                S T R A T E G Y   U P D A T E   2 9   J A N U A R Y   2 0 2 1
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Assessment & progress                                                  Transformation target

• Gaps in utilizing insight for better experiences                     • Brilliant customer experiences leveraging our data
  … connected sources to data lake e.g. TV, network                      … 100% personalization, market leading channel NPS
• Commercial opportunities not fully captured                          • Full monetization of customer conversion potential
  … launched personalization in B2C Sweden and                           … scale NBA/NBO 100% across Telia
  Finland
                                                                       • State of art analytics tools and processes
• Heavy reliance on traditional tools                                    … made available to all staff
  … >20% of staff using insight dashboards
                                                                       • Telia as a data native organization
• Analytics expert capacity not matching demand                          … 100% of staff working with relevant insight & data
  … onboarded 300 analytics experts to date
                                                                       • Complete roll-out of target architecture
• Incomplete technical analytics foundation                              … cloud, common data lake, real-time
  … common data lake established, retired legacy
  DWHs
     NBA/O = Next Best Action/Offer

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                                      S T R A T E G Y   U P D A T E   2 9   J A N U A R Y   2 0 2 1
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Assessment & progress                                             Transformation target

• Insufficient market and customer focus                          • End-to-end customer journey focus
  … 65% projects agile resulting in 30% better efficiency           … 100% SAFe/agile & CI/CD based
• Organically grown IT, vertical integration                      • TMForum compliant target architecture
  … 95% of customers migrated to target B2C Sweden                  … implemented cloud native, leverage open source
• Many legacy systems                                             • Radical legacy drive out
  … 90% identified, first 5% decommissioned                         … 90% decommissioned
• High degree of customization                                    • Configuration, modularization, openness to partners
  … radically limited, delivered 70 common APIs                     … microservices, 100% APIs, external exposure
• Fragmented supplier landscape                                   • Radical supplier consolidation
  … started focus on strategic partners                             … few strategic suppliers scaled across footprint, long
                                                                    tail reduced by >50%
• High dependency on external workforce
  … integrated Telia IT, 15% of externals already insourced       • Strategic workforce planning
                                                                    … rightsized external share, maximized near-shoring
                                                                   SAFe = Scaled Agile Framework , CI/CD = Continuous integration/Continuous delivery

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Main cost reduction drivers                                         Transformation driven OPEX* reduction to 2023
                                                                    SEK in billions
                                                        R S O

        MANUAL WORK           AUTOMATED WORK           ✓ ✓
       MANY PRODUCTS           FEW PRODUCTS             ✓
         COMPLEX IT        MODERN AND SIMPLIFIED IT     ✓ ✓ ✓
ANALOGUE CUST. INTERACT.   DIGITAL CUST. INTERACT.      ✓ ✓
     MASS COMMUNICATION        TARGETED COMM.           ✓ ✓
     EXPANDING OVER HEAD     REDUCED OVER HEAD          ✓     ✓
       NON-DATA DRIVEN           DATA DRIVEN            ✓ ✓ ✓

 R = Resource costs                                                        Resources                   Sales &                      Other                   Total OPEX
                                                                                                      Marketing                     OPEX                     reduction
 S = Sales & Marketing
                                                                                                                                                              by 2023
 O = Other OPEX
                                                                     Target reduction in resources of which 1k in 2021
                                                                     Restructuring costs to increase by around SEK 0.5 billion per year

                                                                       *OPEX is defined as indirect costs, i.e. excluding COGS (such as network, equipment and content)

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     Main CAPEX efficiency drivers                                   Transformation driven OPEX* and CAPEX
                                                                     reduction to 2023
     •   Standardization and simplification                          SEK in billions
     •   Leverage insight and analytics
     •   Improved planning
     •   Stringent prioritization

                                                                       Resources           Sales &             Other        Total OPEX       CAPEX            Total
                                                                                          Marketing            OPEX          reduction      efficiency   transformation
                                                                                                                              by 2023

                                                                       *OPEX is defined as indirect costs, i.e. excluding
                                                                       COGS (such as network, equipment and content)

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          Main components and benefits                                                     Increased CAPEX 2021 - not above past levels
                                                                                           Excl. Telia Carrier

                        • Network modernization
                                                                      Coverage
                                                                                                                           17%
Connect

             MOBILE     • 5G roll-out                                                                                                                  15%
                        • Partly replacing
                                                                      ARPU uplift                   17%
            NETWORK                                                                                                16%
                          coverage/capacity investments
                                                                  Reduced churn

                        • Copper legacy shut down                      Footprint
                        • Continued footprint growth
Connect

              FIXED     • Selective fiber deployment with         Customer base
            NETWORK       partners
                                                                 OPEX reduction

                        • Modernize and simplify IT
                                                                       Products
Transform

                        • Convergence capabilities
            PRODUCT     • Digitalize customer journeys
                                                                 Cust. experience
             DEV./ IT   • New and common product                                                    2019       2020       2021                         2023
                          platforms
                                                                 OPEX reduction                        Mobile NW    Fixed NW        Prod dev/IT      Other
                        • Strengthen analytics capabilities
                                                                                                                                      x    CAPEX/Net sales

                            Investment program subject to rigorous benchmarking and focus on returns

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  B Y E X C E L L I N G AT …

S O T H AT W E H AV E T H E …
Inspire   Connect Transform       Deliver

     Starting point                                                   Value creation levers
     •   Limited coordination and control, reducing                   •    Strengthened Leadership Team
         clarity in strategy execution and roles                           .... with track record of delivering at successful, agile, digital telcos

     •   Not enough structural cost reductions, with                  •    Strengthened strategy execution
         significant gaps across units vs. our peers                       … by building best in class operational and executional excellence

     •   Footprint refocused                                          •    Bold CX-led transformation program
                                                                           … enabling significant structural cost take out, and a platform for
     •   Engaged and motivated employees and                               growth
         strengthened executive team
                                                                      •    Ambitious ESG agenda
     •   Authentic track record in ESG agenda                              … now fully incorporated into our Purpose and our Strategy

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     S T R A T E G Y   U P D A T E   2 9   J A N U A R Y   2 0 2 1
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                                                                                   …

Strategy                                Operationalization                                 Transformation

•    Purpose led                          •    Clear accountability                    •     Customer and business driven
•    Focused                              •    Performance management                  •     Leadership led
•    Commercially anchored                •    Sense of urgency                        •     Holistic and cross-functional
                                                                                       •     Agile execution with all countries

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…                                                                                                 …
                Select examples

                 Inspiring our Customers              Connect Everyone                    Transform to Digital              Deliver Sustainably

                ✓ Climate-neutral in own         ✓ Digital inclusion: ~120,000         ✓ Development of processes       ✓ Highest rating (AAA) by
Where we are
                  operations                       persons reached in 2020               and incentives                   MSCI ESG Research
                ✓ Strong supply chain and        ✓ Advancing towards top tier                                           ✓ 40% women in top
                  customer focus                   positions                                                              management

                • Zero CO2 and zero waste by     • Leave no-one behind: One           • Proactive management of         • Human Rights Impact
 Where we are     2030 – including our Science     million reached by 2025              risks and opportunities in        Assessments in business
 going            Based Targets                                                         product development               decisions
                                                 • Leadership position in
                • Sustainable brand through        protecting and empowering          • Environmental assessments       • 50/50 gender balance by
                  sustainable growth               children online                      ahead of investments              2025 in top management
                  (Sustainable Brand Index)
                                                 • Top-tier positions in Privacy &    • Securing the right incentives   • Up- and re-skilling initiatives
                                                   Security                             and skills
                                                                                                                        • Top-tier rated ESG rankings

                     Committed to deliver strong contributions to several Sustainable Development Goals:

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                                    S T R A T E G Y       U P D A T E      2 9       J A N U A R Y     2 0 2 1
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…

     Inspire our customers         Connect everyone                        Transform to digital                                           Deliver sustainably

                                                                 6
                                                                                                                                        Low single digit growth in stable
                                                                 5                                                                           fx excl. Telia Carrier
                                                                                                                        1bn
                                                                 4                                          2bn
                                                                 3
                                                                                   1bn
                                                                 2                                                      4bn             Low to mid single digit growth in
                                                                 1     2bn                                                                stable fx excl. Telia Carrier
                                                                 0
                                                                        OPEX       CAPEX         Trans-      OPEX        Trans-
                                                                      reduction   efficiency   formation   reduction   formation
                                                                       by 2023     by 2023      by 2023     to 2025     by 2025
                                                                                                                                       Return to around 15% of net sales
                                                                                      OPEX                   CAPEX
                                                                                                                                        by 2023 (excl. Telia Carrier and
                                                                                                                                          license and spectrum fees)

                                                                      SEK 2bn lower OPEX by 2023                                   Low single digit serv. rev. growth
          Low single digit     Cash CAPEX to increase 2021
                                                                      SEK 4bn lower OPEX by 2025                                     Low to mid single digit adj.
      service revenue growth   Return to 15% of net sales 2023
                                                                     Plus SEK 1bn CAPEX efficiency                                         EBITDA growth

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        Low single digit growth in stable fx excl. Telia                 Flat to low single digit growth in stable fx excl.
                            Carrier                                          Telia Carrier (2020 base SEK 73.0bn)

     Low to mid single digit growth in stable fx excl. Telia             Flat to low single digit growth in stable fx excl.
                            Carrier                                          Telia Carrier (2020 base SEK 29.8bn)

      Return to around 15% of net sales by 2023 (excl.                  Around SEK 14.5-15.5bn (excl. Telia Carrier and
        Telia Carrier and license and spectrum fees)                             license and spectrum fees)

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                               S T R A T E G Y      U P D A T E   2 9   J A N U A R Y      2 0 2 1
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OpFCF 2016-2020                                                         2020         2021          2022          2023       Comment
                                                                                                                            • Service revenue growth and cost
                                                  ADJ EBITDA             30.7          =▲            ▲              ▲         reductions
                                                                                                                            • CAPEX increase in 2021 from
                                                  CASH CAPEX             -13.5         ▼              =             ▲         modernization/5G/transformation
                                                                                                                              - efficiency gains impact in 2023
                                                  OTHER                  -8.2           =             =             =       • Higher restructuring compensated
                                                                                                                              by pension and lease repayments

                                                  STRUCTURAL PART OF                                                        • Minimum dividend coverage from
                                                                         8.9           ▼             ▲              ▲         2022
                                                  CF

                                                                                                                                                      Cash flow
                                                  WORKING CAPITAL        3.2           ▼             ▼              ▼                                 contr from wc
      2016 2017 2018 2019 2020

     EBITDA-CAPEX*        NWC contr       Other

                                                  OP FCF                 12.1                                               • Minimum dividend covered all years

*Cash CAPEX excl. licences for spectrum
                                                                                 ▲ = Increased YoY cash flow contribution
                                                                                 ▼ = Decreased YoY cash flow contribution
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                                                     S T R A T E G Y   U P D A T E    2 9   J A N U A R Y      2 0 2 1
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Leverage target                                      Sustainable financial management
Net debt to EBITDA

                                                     • On a journey to become a fully sustainable credit
                                                       investment
                                                     • Green bond framework launched in Oct 2019
                                                     • First ever Nordic Telco Green Bond Hybrid transaction
                                                       in Feb 2020
                                                     • First Green Bond Report to be released in Feb 2021

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Dividend policy:                                    Considerations

                                                    • Cash dividends for Telia shareholders to reflect
                                                      anticipated growth in profits over the medium term
                                                    • Dividend policy compatible with robust budgeted free
                                                      cash flow and with targeted leverage levels
                                                    • OpFCF expected to cover the minimum level through out
                                                      the 2021-2023 period
                                                    • Structural part of OpFCF to cover the minimum dividend
                                                      as of 2022

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                                                                                    Net debt to EBITDA
                          Low single digit growth                                        2.0-2.5x

                                                                                        Credit rating
                                                                                        A- to BBB+
                       Low to mid single digit growth

                                                                                  DPS floor of 2.00 with an
                                                                                  ambition for low to mid
                                                                                    single digit growth
                   Return to around 15% of net sales

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• Focused footprint in a dynamic region
• New, and strengthened leadership
• Clear roadmap to deliver
• Multiple levers enable a return to growth
• CX-led transformation will create significant value
• Further upside from infrastructure
• Potential for attractive shareholder returns

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                                 B Y E X C E L L I N G AT …

                              S O T H AT W E H AV E T H E …

Most loyal customers   The home of the most     Consistently delivering to   Empowering the societies
across the Nordics &    engaged employees          the most satisfied         of the Nordics & Baltics
       Baltics                                       Shareholders
THROUGH OUR…

  B Y E X C E L L I N G AT …

S O T H AT W E H AV E T H E …
S T R AT E G Y   U P D AT E   2 9   J A N U A R Y   2 0 2 1
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