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OREGON & SOUTHWEST Small Business WASHINGTON EDITION 2020 resource guide START GROW EXPAND YOUR BUSINESS 1
CONTENTS Oregon & Southwest Washington Edition 2020 Local Business Funding Assistance Programs 8 National Success Story 26 National Success Story Jerado and Joyce Reynolds Jennifer and Jeff Herbert’s know their local landscape for meadery has expanded into a entrepreneurship support. multimillion dollar enterprise thanks to SBA assistance. 11 Local SBA Resource Partners 29 SBA Lenders 13 Your Advocates 33 Need Financing? 14 How to Start a Business 34 Go Global with International Trade 18 Opportunities for Veterans 36 R&D Opportunities for High Growth Startups 20 Entrepreneurial Opportunities 38 National Success Story Cheeseburger Baby owner 22 Write Your Business Plan Stephanie Vitori persevered through a financial storm and a 24 Local Success Story natural disaster. Thanks to the SBA, LKE Corp. plays a vital role in restoring 42 Surety Bonds the natural habitat of the Pacific Northwest. Contracting 44 National Success Story Jennifer Rahn steers the course for Admiral Engineering, succeeding as a small business subcontractor. 48 SBA Certification Programs 49 Woman-Owned Small Business Certification ON THE COVER Kim Erion, courtesy of the SBA 3
U.S. SMALL BUSINESS ADMINISTRATION A MESSAGE FROM THE ADMINISTRATOR I t is my honor to serve as Administrator among entrepreneurs in disadvantaged of the U.S. Small Business communities, and continuing to prioritize Administration, leading a dedicated disaster relief. team of talented individuals across Within this resource guide, you will learn America who are focused on helping more about the tremendous tools the SBA entrepreneurs start, grow, and expand provides small businesses through our 68 their small businesses. The SBA is here to District Offices and numerous Resource support the prosperity and longevity of our Partners, such as our Small Business nation’s small businesses with timely and Development Centers, our SCORE mentoring innovative resources to help them thrive in network, Women’s Business Centers, and today’s economy. America’s entrepreneurs Veterans Business Outreach Centers. Featured are innovators, risk-takers, and the catalyst in this guide are some of the remarkable for employment opportunities within their success stories of entrepreneurs who partnered communities, and they are what makes our with the SBA to take their businesses to the economy so strong and dynamic. next level. The SBA encourages you to also As we enter a new decade of possibilities, utilize these resources to help strengthen and small businesses have a remarkable meet your business goals. opportunity to continue building upon the Sincerely, success we’ve seen in our economy over the last three years. As the voice for America’s 30 million small businesses, I am eager to advocate on entrepreneurs’ behalf as a Jovita Carranza member of the President’s Cabinet. Whether SBA Administrator it’s seeking access to capital, government contracting opportunities, business mentoring, or assistance with disaster recovery, the SBA is ready and determined to help our customers succeed. The SBA remains committed to continuing our support of America’s entrepreneurs and making an even bigger impact in communities across the country. In particular, the SBA is focused on elevating female entrepreneurs and our military veterans, expanding access to SBA resources WE MAKE SMALL BUSINESS OUR BUSINESS. START • GROW • EXPAND • RECOVER 4
Small businesses power our economy. The SBA powers small businesses. Whether you dream of transforming your business idea into a thriving company, growing your customer base, or expanding into new markets or locations, the SBA is here for you. We offer programs, expertise, and access to capital that will empower you to take your small business to the next level of success. Stop by your local SBA office or visit SBA.gov to learn how you can move your business forward with confidence. 5
PUBLISHED BY New South Media, Inc. 304.413.0104 | newsouthmedia.com PUBLISHER Nikki Bowman, nikki@newsouthmediainc.com DESIGNER Hayley Richard, hayley@newsouthmediainc.com MANAGING EDITOR Holly Leleux-Thubron, holly@newsouthmediainc.com ASSOCIATE EDITORS Pam Kasey, pam@newsouthmediainc.com OPER ATIONS MANAGER Meggan Hoyman, info@newsouthmediainc.com ADVERTISING SALES DIRECTOR Heather Mills, heather@newsouthmediainc.com ADVERTISING SALES Kelley McGinnis, Bryson Taylor sba@newsouthmediainc.com Copyright: New South Media, Inc. Reproduction in part or whole is strictly prohib- ited without the express written permission of the publisher. © 2019 NEW SOUTH MEDIA, INC., ALL RIGHTS RESERVED The U.S. Small Business Administration’s Office of Marketing & Customer Service directs the publication of the Small Business Resource Guide under SBA Contract #SBAHQ- 17-C-0018. SBA publication summer 2019 national edition #mcs-0089. WRITER/EDITOR Becky Bosshart (202) 205-6677 rebecca.bosshart@sba.gov DIRECTOR OF MARKETING Paula Panissidi Tavares paula.tavares@sba.gov The SBA’s participation in this publication is not an endorsement of the views, opinions, products or services of the contractor or any advertiser or other participant appearing here. All SBA programs and services are extended to the public on a nondis- criminatory basis. Directory listings do not constitute or imply an endorsement by the SBA of any opinions, products, or services of any private individual or entity. Printed in the United States of America. While every reasonable effort has been made to ensure that the information con- tained here is accurate as of the date of publication, the information is subject to change without notice. The contractor that publishes this guide, the federal govern- ment, or agents thereof shall not be held liable for any damages arising from the use of or reliance on the information contained in this publication. 6
SBA Portland District Office 620 SW Main St., suite 313 Portland, OR 97205 (503) 326-2682 sba.gov/or @SBA_PortlandOR District Director Letter District Director District Support W Martin Golden Assistant elcome to the 2020 edition of the U.S. Small Business Administration (503) 326-5221 Melissa Davis Portland District Small Business Resource Guide, covering the martin.golden@sba.gov (503) 326-2657 areas of Oregon and southwest Washington. With a rich history of melissa.davis@sba.gov entrepreneurship and innovation, Oregon and southwest Washington rank Deputy District among the best locations to develop a successful small business. The SBA Director Regional Export helps make the American dream of small business ownership a reality. We are Sam Goldstein Finance Manager the only federal agency dedicated to helping our 30 million small businesses (503) 326-5122 Jim Newton start, grow, expand, or recover after a disaster. samuel.goldstein@sba.gov (503) 326-5498 To get started, visit an SBA office or one of our SBA Resource Partners. james.newton@sba.gov Starting on pg. 9 you will find listings for free or low-cost business advisers, Lead Lender Relations which include Small Business Development Centers, SCORE mentors, Women’s Specialist Online Media Business Centers, and the Veterans Business Outreach Center. Interested in Larry Trujillo Coordinator small business financing? Find out if SBA-backed financing is right for you by (503) 326-5205 Natale Goriel consulting with an SBA specialist at one of our partner lending institutions, listed larry.trujillo@sba.gov (503) 326-5207 in the green Funding Programs section. This guide also details SBA disaster natale.goriel@sba.gov Business Opportunity assistance loans and SBA-backed loans exclusively for small business exporting. Specialist Procurement Center If you are interested in getting started in government contracting, read about Joseph Smetak Representative SBA certifications and our business development programs. SBA programs and (503) 326-6692 Yuri Dyson services help you better compete in the public marketplace. joseph.smetak@sba.gov (503) 326-5226 We're also helping create economic possibility in low-income communities. yuri.dyson@sba.gov The SBA works with the U.S. Department of Housing and Urban Affairs to Economic Development increase investments in Opportunity Zones located in our district, often Specialist expanding from Historically Underutilized Business Zones. Anna Shapiro Stay up to date on SBA events near you and get valuable local business (503) 326-5220 information by following us on Twitter anna.shapiro@sba.gov at @SBA_PortlandOR. Register for email updates at sba.gov/updates. Use our Public Affairs Small Business Resource Guide to power Specialist your dream of starting, growing, or Sean Wilson expanding your small business in Oregon (503) 326-7251 and southwest Washington. sean.wilson@sba.gov Sincerely, Administrative Officer Warren Givens (503) 326-5200 warren.givens@sba.gov Martin D. Golden District Director 7
LOCAL BUSINESS ASSISTANCE How We Did It Made to Last Joyce and Jerado Reynolds used SBA support to succeed. Written by Micaela Morrissette COURTESY OF SHANA SURECK PHOTOGRAPHY 8
LOCAL BUSINESS ASSISTANCE R 5 eynolds Welding & Tips for Fabrication has grown steadily, building a loyal customer base, since Jerado Reynolds founded the company in 2005. Success COURTESY OF SHANA SURECK PHOTOGRAPHY “At first the company was just Jerado,” recalls his wife and co-owner, Joyce Find a great business mentor. Reynolds. “Then it was him and me part To find your local SBA office and time.” During the day she worked as a resource partners in your area, visit nurse and spent her evenings doing all sba.gov/localresources. the company’s paperwork. The Reynolds sank everything they earned into the business—money, time, and energy. She Have a healthy view remembers with pride helping Jerado of competition. weld a stair railing at a local school. Her We’re not always competing. son later attended that same school, We’re a competitor, but if a similar and she watched her child and others business has extra work, they’ll send SBA Resource Partner, where “from day using the rail, benefiting from the it to us and vice versa. That’s the one it was, Eureka! Everyone wanted hard work the couple did together. It relationship to have. to see us win.” Women entrepreneurs was then Joyce decided as much as she receive essential business counseling and loved her day job, she wanted to devote training from this national network of herself full time to the family business Record everything you do. community-based centers. Most helpful in Windsor, Connecticut. She wanted Navigating business relationships was the detailed personal attention to work side-by-side with her husband, in this age means keeping an email available through free one-on-one fully focused on administration and record of everything you do. Leave a business counseling. Joyce also learned business growth. As they both hoped, clear paper trail. about workshops offered by providers like word of mouth spread; clients made the Metropolitan District, a Connecticut referrals. Joyce was soon overwhelmed nonprofit municipal corporation offering with paperwork. They brought on two water and sewer services. At a meet- Sacrifice to ensure quality. employees—doubling up in the busy We don’t cut corners. Sometimes you and-greet, Joyce understood how much seasons. They were able to maintain four have to lose money to do quality work— the SBA could help her business. An full-time employees by 2009. After this, it’s rough, but nothing is more important. SBA professional walked Joyce through Joyce says, they saw that “things were the extensive paperwork and, crucially, not moving.” She wanted to scale up. helped her register the company in the System for Award Management Seek SBA assistance to Challenge The company wasn’t growing in part (sam.gov), positioning the company for see if you qualify for because it wasn’t certified with the new federal contracts. business certifications. state department of transportation or “Resources like the Entrepreneurial We used to look for jobs. Now that prequalified with the Connecticut State Center and the SBA will train you from we’re on the SBA Subcontracting Department of Administrative Services, bottom to top,” Joyce says. “They have Network database, SubNet, and Joyce says. She decided to tackle the finance classes that open your eyes sam.gov, we have a continuous flow regarding taxes. You'll learn how to of contractors reaching out to us. certification problem full time, leaving her nursing career. This was the change register your business. They’ll help she'd been wanting to make, but since with a contract or your website or on two bridges—a lifelong dream. Joyce her background was in health care, accountability statements. Everything!” continues to move forward, getting Joyce didn’t feel fluent in the languages Before the SBA, Reynolds Welding Reynolds qualified for the SBA 8(a) of construction or business. Joyce attempted the DOT certification on five Business Development Program, which wanted to learn, and she had incentive: separate occasions, always falling short provides free business development they needed the certifications to bid because the process was so complicated. education to small businesses so they on bigger jobs. “Never be afraid to ask Joyce secured the certification with SBA can better compete in the public sector. questions,” she says. Joyce needed to guidance on the first attempt. “When I came on full time, I set a goal find people with answers. for what I would like for the company, Benefit and I’ve achieved 80% of that,” Joyce Solution Reynolds Welding now employs more says. When she secures 8(a) certification She and Jerado connected with the than 15 workers, constructing stairs, for Reynolds, she’ll have hit all her University of Hartford Entrepreneurial rails, structural beams, and columns objectives. Then, she admits, she’ll Center & Women’s Business Center, an throughout the region. Jerado is working probably come up with some new ones. 9
LOCAL BUSINESS ASSISTANCE SBA Resource Partners No matter your industry, location, or experience, if you have a dream, the SBA is here to help you achieve it. Our SBA Resource Partners offer mentoring, counseling, and training to help you startup and thrive at all stages of the business life cycle. These independent organizations operating across the United States and U.S. territories are funded through SBA cooperative agreements or grants. SMALL BUSINESS DEVELOPMENT CENTERS 950+ Achieve your dream of business ownership and remain competitive in an ever-changing global economy with assistance from your local SBDC. Access free counseling and free or low- cost training on topics like regulatory compliance, technology Small Business development, and international trade. Find an SBDC adviser at sba.gov/sbdc. Development Centers SCORE 300+ Join the ranks of other business owners who have experienced higher revenues and increased growth thanks to SCORE, the nation’s largest network of volunteer business mentors. Experienced executives share real-world knowledge to fit your busy schedule. SCORE chapters SCORE mentors are available for free as often as you need, in person, via email or over video chat. Find a mentor at sba.gov/score. WOMEN’S BUSINESS CENTERS 100+ Women entrepreneurs receive essential business counseling and training from this national network of community-based centers. Each center tailors its services to help you navigate the challenges women often face when starting or growing a business. To learn about SBA resources for women visit sba.gov/women. Women’s Business Centers VETERANS BUSINESS OUTREACH CENTERS 20 + Veteran and military entrepreneurs receive business training, counseling, and referrals to other SBA Resource Partners at a Veterans Business Outreach Center, sba.gov/vboc. Receive procurement guidance to better compete for government contracts. VBOCs also serve active duty service members, Veterans Business National Guard or Reserve members, veterans of any era, and Outreach Centers military spouses. 10
LOCAL BUSINESS ASSISTANCE Our Local SBA Resource Partners SBA’s Resource Partners are independent organizations funded through SBA cooperative agreements or grants. Small Business Mount Hood SBDC Serving East Multnomah Development Centers Interim Director Ruth Swain 484 SE 187th Ave. Portland Columbia Gorge SBDC (503) 491-7658 OREGON Serving Sherman, Hood River, Gilliam, and bizcenter.org/centers/mt-hood-sbdc SBDC Network HQ Wasco counties Oregon Coast SBDC State Director Mark Gregory 400 E. Scenic Drive, building 2, room 108 Serving Lincoln County 1445 Willamette St., suite 5 The Dalles Director David Price Eugene (541) 506-6121 3788 SE High School Drive (541) 463-5250 bizcenter.org/centers/ Lincoln City bizcenter.org columbia-gorge-sbdc (541) 994-4166 Blue Mountain SBDC Eastern Oregon SBDC bizcenter.org/centers/oregon-coast-sbdc Serving Baker, Umatilla, and Wallowa counties Serving Union, Grant, and Morrow counties Portland SBDC Director Carol Frink Director Greg Smith Serving Multnomah, Washington, 2411 NW Carden Ave. 1607 Gekeler Lane, room 148 Columbia, and Yamhill counties Pendleton La Grande Director Tammy Marquez-Oldham (541) 278-5833 (541) 962-1532 1626 SE Water Ave. bizcenter.org/blue-mountain-sbdc bizcenter.org/centers/ Portland eastern-oregon-sbdc (971) 722-5080 Central Oregon SBDC Serving Deschutes and Crook counties Klamath SBDC bizcenter.org/centers/portland-sbdc Director Jerry Schulz Serving Klamath and Lake counties Rogue SBDC 1027 NW Trenton Ave. Director Kathryn “Kat” Rutledge Serving Josephine County Bend 803 Main St., suite 204 Director Ron Goss (541) 383-7290 Klamath Falls 214 SW Fourth St. bizcenter.org/centers/central-oregon-sbdc (541) 205-5404 Grants Pass bizcenter.org/centers/klamath-sbdc (541) 956-7494 Chemeketa SBDC Serving Marion, Polk, and Yamhill counties Lane SBDC bizcenter.org/centers/rogue-sbdc Director Celia Nunez Director Robert Killen Southern Oregon SBDC 626 High St. NE, suite 210 LCC Downtown Campus Serving Jackson County Salem 101 W. 10th Ave., suite 304 Director Marshall Doak (503) 399-5088 Eugene 101 S. Bartlett St., suite 130 bizcenter.org/centers/chemeketa-sbdc (541) 463-6200 Medford bizcenter.org/centers/lane-sbdc (541) 552-8300 Clackamas SBDC Director Rob Campbell Linn-Benton SBDC bizcenter.org/centers/rogue-sbdc 7738 SE Harmony Road #275 Serving Linn and Benton counties Southwestern SBDC Milwaukie Director Charlie Mitchell Serving Western Douglas, Coos, and (503) 594-0738 Willamette Hall WH-120 Curry counties bizcenter.org/centers/clackamas-sbdc 6500 Pacific Blvd. SW Newmark Center Clatsop SBDC Albany Director John Bacon Director Kevin Leahy (541) 917-4929 1988 Newmark Ave., room #211 bizcenter.org/centers/linn-benton-sbdc Coos Bay 1455 N. Roosevelt Drive Seaside (541) 888-7026 (503) 338-2402 bizcenter.org/centers/southwestern-sbdc bizcenter.org/centers/clatsop-sbdc 11
LOCAL BUSINESS ASSISTANCE Tillamook Bay SBDC Central Oregon Chapter Director Arlene Soto 4506 Third St. Tillamook SCORE Visit sba.gov/score to start working on Serving Deschutes, Jefferson, and Crook counties Virtual Office your business goals. Contact your local (503) 842-8222 ext. 1420 Chair John Harris office to schedule an appointment. bizcenter.org/centers/tillamook-bay-sbdc Bend SCORE Oregon/SW Washington (541) 316-0662 Treasure Valley SBDC District Director Marilyn Scott centraloregon.score.org Serving Malheur and Harney counties Director Andrea Testi 650 College Blvd. OREGON WASHINGTON Portland Chapter Ontario Vancouver Chapter Serving the Portland metropolitan area (541) 881-5772 Serving Clark County, Longview, and the bizcenter.org/centers/ Cochairs Martin Vlach & Veronica Molony 620 SW Main St., suite 314 Columbia Gorge treasure-valley-sbdc Portland Cochairs Albert Gold & Terry Oliver Umpqua SBDC 4001 Main St., suite 101 (503) 326-5211 Serving Douglas County portlanddor.score.org Vancouver Director Debbi Caterson (360) 545-3210 522 SE Washington Ave. Willamette Chapter vancouver.score.org Roseburg Serving the Eugene and Springfield area Women’s (541) 440-7824 Chair Frank Plaisted bizcenter.org/centers/umpqua-sbdc 1401 Willamette St. Eugene WASHINGTON Vancouver–CoLab Office (541) 465-6600 willamette.score.org Business Certified Business Advisor Jerry Petrick 915 Broadway Salem Chapter Serving Marion, Polk, Yamhill, Benton Linn, and Lincoln counties and Southern part of Centers Mercy Corps Northwest Vancouver Clackamas 45 SW Naito Parkway (360) 952-4987 922 NW Circle Blvd., suite 160, #327 Portland jerry.petrick @wsbdc.org Corvallis (503) 896-5070 (503) 326-5211 info@mercycorpsnw.org salem.score.org mercycorpsnw.org Veterans Business Outreach Center Veteran entrepreneurs or small business owners can receive business training, counseling and mentoring, and referrals to other SBA Resource Partners at a Veterans Business Outreach Center, sba.gov/vboc. This is also the place to receive procurement guidance, which can help your business better compete for government contracts. COURTESY OF THE SBA Business Impact NW Serving Washington & Oregon 1437 S. Jackson St., suite 201 O'Connor Belting, a Delaware family-owned business, Seattle, WA expanded with the help of an (206) 324-4330 SBA-guaranteed 7(a) loan. businessimpactnw.org/vboc 12
LOCAL BUSINESS ASSISTANCE Your To report how a proposed Advocates federal regulation could unfairly affect you, find your regional SBA advocate at sba.gov/advocacy. To submit a comment about The SBA offices of advocacy and ombudsman are how your business has independent voices for small business within the been hurt by an existing federal government. regulation, visit sba.gov/ ombudsman/comments. Advocacy The SBA’s Office of Advocacy also When you need a voice within the federal independently represents small business government for your interests as a small and advances its concerns before Congress, business owner, the SBA’s regional advocates the White House, federal agencies, federal are here to assist. The advocates analyze the courts, and state policy makers. effects of proposed regulations and consider Ombudsman alternatives that minimize the economic Entrepreneurs who have an issue with an Make your voice heard by participating burden on small businesses, governmental existing federal regulation or policy in a Regional Regulatory Enforcement jurisdictions, and nonprofits. Find your can receive assistance from the SBA’s Fairness Roundtable or a public hearing regional advocate at sba.gov/advocacy. national ombudsman. hosted by the SBA’s national ombudsman. Your advocate helps with these small These events are posted periodically on The ombudsman’s office can help you: business issues: the ombudsman website, » resolve regulatory disputes with sba.gov/ombudsman. » if your business could be negatively affected federal agencies To submit a comment or complaint by regulations proposed by the government through the online form, visit sba.gov/ » reduce unfair penalties and fines » if you have contracting issues with a ombudsman/comments. Your concerns federal agency » seek remedies when rules are will be directed to the appropriate federal inconsistently applied agency for review. The SBA will collaborate » when you need economic and small business statistics » recover payment for services done by with you and the agency to help resolve government contractors the issue. 13
LOCAL BUSINESS ASSISTANCE COURTESY OF THE SBA Adriana Medina, owner of Fuerte Fitness, in Seattle, WA, received counseling from a SCORE mentor and a Women's Business Center adviser. How to Start a Business in Oregon & Washington Thinking of starting a business? Here are the nuts & bolts. The Startup Logistics Business License & Zoning Even if you’re running a home-based business, you will have to Licenses are typically administered by a variety of state and local comply with many local, state, and federal regulations. Do not departments. It is important to consider zoning regulations when ignore regulatory details. You may avoid some red tape in the choosing a site for your business. Contact the local business beginning, but your lack of compliance could become an obstacle license office where you plan to locate your business. You may not as your business grows. Taking the time to research regulations be permitted to conduct business out of your home or engage in is as important as knowing your market. Carefully investigate industrial activity in a retail district. the laws affecting your industry. Being out of compliance could » Oregon Secretary of State leave you unprotected legally, lead to expensive penalties, and Public Service Building jeopardize your business. 255 Capitol St. NE, suite 151 Salem Market Research (503) 986-2200 Need to do research on your clients and location? View consumer sos.oregon.gov/business and business data for your area using the Census Business Builder: Small Business Edition, https://cbb.census.gov/sbe. » State of Washington Business Licensing Service Olympia Filter your search by business type and location to view data on (360) 705-6741 your potential customers, including consumer spending, and a bls.dor.wa.gov summary of existing businesses, available as a map and a report. 14
LOCAL BUSINESS ASSISTANCE COURTESY OF THE SBA An O’Fallon Casting Inc. employee at work in O’Fallon, MO. General Manager Vince Gimeno grew his business thanks to the Small Business Innovation Research Program. Name Registration » IRS Tax Assistance Centers Register your business name with the county clerk where your Oregon business is located. If you’re a corporation, also register with the state. Portland » Oregon Secretary of State 1220 SW Third Ave. 255 Capitol St. NE, suite 151 (503) 265-3501 Salem Bend (503) 986-2200 250 NW Franklin Ave. corporation.division@state.or.us (541) 706-5732 filinginoregon.com Eugene » State of Washington Business Licensing Service 211 E. Seventh (360) 705-6741 (541) 342-8745 bls@dor.wa.gov bls.dor.wa.gov/tradename.aspx Medford 960 Ellendale Drive Taxes (541) 282-1350 As a business owner, you should know your federal tax Salem responsibilities and make some business decisions to comply 1660 Oak St. SE with certain tax requirements. The IRS Small Business and Self- (503) 587-3101 Employed Tax Center, go.usa.gov/xPxYR, offers information on a variety of topics including: obtaining an Employer Identification Washington Number, paying and filing income tax, virtual workshops, forms, Vancouver and publications. 500 W. 12th St. As the IRS continues to implement some of the Tax Cuts and (360) 905-1181 Jobs Act provisions, your tax obligations may change. Visit the » State Taxes Tax Reform Provisions that Affect Businesses page on irs.gov for Oregon Department of Revenue the latest tax reform updates that affect your bottom line. (503) 378-4988 oregon.gov/dor 15
LOCAL BUSINESS ASSISTANCE Reeves Clippard used the business knowledge he acquired in the SBA Emerging Leaders program to grow A/R Solar in Seattle, WA. COURTESY OF THE SBA Washington Department of Revenue Health & Safety (360) 705-6705 All businesses with employees are required to comply with state dor.wa.gov and federal regulations regarding the protection of employees, visit dol.gov for information. The Occupational Safety and Health Social Security Administration provides information on the specific health and If you have any employees, including officers of a corporation safety standards used by the U.S. Department of Labor. Call (800) but not the sole proprietor or partners, you must make periodic 321-6742 or visit osha.gov. payments, and/or file quarterly reports about payroll taxes and other mandatory deductions. You can contact the IRS or the Social Security » Oregon Occupational Safety & Health Administration for information, assistance, and forms, at (800) 772-1213 (503) 378-3272 within Oregon or (800) 922-2689 or visit socialsecurity.gov/employer. You can file W-2s online or verify enforce.web@oregon.gov job seekers through the Social Security Number Verification Service. osha.oregon.gov » Washington State Department of Labor & Industries Employment Eligibility Verification (360) 902-5800 The Federal Immigration Reform and Control Act of 1986 requires lni.wa.gov/safety employers to verify employment eligibility of new employees. The law obligates an employer to process Employment Eligibility Employee Insurance Verification Form I-9. The U.S. Citizenship and Immigration Check with your state laws to see if you are required to provide Service offers information and assistance through uscis.gov/i-9- unemployment or workers’ compensation insurance for your central. For forms call (800) 870-3676. For the employer hotline employees. For health insurance options, call the Small Business call (888) 464-4218 or email I-9central@dhs.gov. Health Options Program at (800) 706-7893 or visit healthcare. E-Verify, operated by the Department of Homeland Security in gov/small-businesses/employers. partnership with the Social Security Administration, electronically Department of Labor Association Health Plans allow small verifies the Social Security number and employment eligibility businesses, including self-employed workers, to band together information reported on Form I-9. It’s the quickest way for by geography or industry to obtain healthcare coverage as if employers to determine the employment eligibility of new hires. they were a single large employer. For information, visit dol.gov/ Visit e-verify.gov, call (888) 464-4218 or email e-verify@dhs.gov. general/topic/association-health-plans. 16
LOCAL BUSINESS ASSISTANCE agency that grants U.S. patents and registers trademarks. For Environmental Regulations information and resources about U.S. patents and federally State assistance is available for small businesses that must registered trademarks consult uspto.gov. Call the patent and comply with environmental regulations under the Clean Air Act. trademark office help center at (800) 786-9199 or visit your State Small Business Environmental Assistance programs provide nearest office at Silicon Valley USPTO in San Jose, California, free and confidential assistance to help small business owners uspto.gov/siliconvalley. understand and comply with complex environmental regulations A patent for an invention is the grant of a property right to an and permitting requirements. These state programs can help inventor, issued by the U.S. patent office. The right conferred by businesses reduce emissions at the source, often reducing the patent grant is the right to exclude others from making, using, regulatory burden and saving you money. To learn more about offering for sale, or selling the invention in the United States or these free services visit nationalsbeap.org/states/list. importing the invention into the country. For information visit » Oregon uspto.gov/inventors. Department of Environmental Quality There are three types of patents: (503) 229-5696 • Utility patents may be granted to anyone who invents deqinfo@deq.state.or.us or discovers any new and useful process, machine, oregon.gov/deq manufacture, or composition of matter, or any new and useful » Washington improvement. Department of Ecology • Design patents may be granted to anyone who invents a new, Southwest Regional Office original, and ornamental design for an article of manufacture. (360) 407-6300 • Plant patents may be granted to anyone who invents or ecology.wa.gov discovers and asexually reproduces any distinct and new variety of plant, other than a tuber propagated plant or a Accessibility and ADA Compliance plant found in an uncultivated state. For assistance with the Americans with Disabilities Act, call the A trademark or service mark includes any word, name, symbol, ADA Center at (800) 949-4232 or the Department of Justice at device, or any combination, used or intended to be used to (800) 514-0301. Direct questions about accessible design and the identify and distinguish the goods/services of one seller or ADA standards to the U.S. Access Board at (800) 872-2253, TTY provider from those of others and to indicate the source of (800) 993-2822, ta@access-board.gov or visit access-board.gov. the goods/services. Trademarks and service marks may be registered at both the state and federal level. The U.S. Patent Child Support and Trademark Office only registers federal trademarks and Employers are essential to the success of the child support service marks. Federally registered trademarks may conflict program and are responsible for collecting 75% of support with and supersede those registered only at the state level. Visit nationwide through payroll deductions. The Office of Child uspto.gov/trademarks. Support Enforcement at Health and Human Services offers employers step-by-step instructions for processing income » State Trademarks withholding orders for child support. Download the fact sheet Oregon Secretary of State about the Employer’s Role in the Child Support Program at the Public Service Building Office of Child Support Enforcement’s website at acf.hhs.gov/ 255 Capitol St. NE, suite 151 programs/css > employer responsibilities. You can also find Salem sos.oregon.gov/business/pages/trademarks.aspx information about other employer responsibilities and tools that can make meeting those responsibilities easier, such as electronic Washington Secretary of State income withholding orders and the Child Support Portal. Send corps@sos.wa.gov questions to employerservices@acf.hhs.gov. sos.wa.gov/corps/trademarks.aspx Copyrights protect original works of authorship including literary, » Oregon dramatic, musical and artistic, and certain other intellectual Department of Justice Child Support works. Copyrights do not protect facts, ideas, and systems, (503) 373-7300 although they may protect the way they are expressed. Toll-free Oregon (800) 850-0228 For general information contact: TTY (800) 735-2900 childsupportcustomerservice@doj.state.or.us » U.S. Copyright Office doj.state.or.us/child-support/services/enforcement U.S. Library of Congress » Washington James Madison Memorial Building Department of Social & Health Services 101 Independence Ave. SE (800) 442-5437 Washington, DC dshs.wa.gov/child-support (202) 707-3000 or toll free (877) 476-0778 copyright.gov Intellectual Property Patents, trademarks, and copyrights are types of intellectual Chambers of Commerce property that serve to protect creations and innovations. Visit oregonchamber.org. For Washington, visit wcce.org. The United States Patent and Trademark Office is the federal 17
LOCAL BUSINESS ASSISTANCE AVMAC President/CEO Bert Ortiz, left, and fellow U.S. Navy veteran and HOW THE SBA electrician Ken Morey manufacturing HELPED ME a power panel bracket. SUCCEED U.S. Navy veteran Roberto Ortiz puts his 40 years of aviation management experience to use as a small business owner in Chesapeake, VA. Bert expanded AVMAC Inc. into the government sector fulfilling aviation and maritime logistical services with the help of his local SBA Veterans Business Outreach Center. VBOCs are the first stop for military community entrepreneurs looking to start, grow, or expand a small business. The VBOC located at Old Dominion University helped Bert obtain government contracting business certifications. With support from his local VBOC, Bert has strategically positioned AVMAC in the federal marketplace to better compete for large-scale COURTESY OF AVMAC INC. government contracts. From AVMAC’s first contract in 2010, this veteran-led company has nearly doubled in revenue and grown to over 400 employees. Opportunities for Veterans Military community members become more successful entrepreneurs with the help of the SBA. Entrepreneurship training Who’s eligible? members, and spouses through these SBA- In Boots to Business, explore business Service members transitioning out of funded programs: ownership and other self-employment active duty and military spouses. Boots to » Veteran Women Igniting the Spirit of opportunities while learning key business Business: Reboot, for veterans, National Entrepreneurship in Syracuse, New York concepts. Walk away with an overview of Guard or Reserve members and military spouses, teaches this entrepreneurship » LiftFund in San Antonio, Texas entrepreneurship and applicable business ownership fundamentals, including curriculum off base in communities. For service-disabled veterans how to access startup capital using SBA Register for either B2B program at Learn how to start and grow a small resources. Boots to Business is conducted https://sbavets.force.com. business using these SBA-funded programs: on all military installations as part of For women veterans » Entrepreneurship Bootcamp for Veterans the Department of Defense’s Transition Receive entrepreneurial training geared with Disabilities in Syracuse, New York Assistance Program. toward women veterans, service 18
LOCAL BUSINESS ASSISTANCE » Veterans Entrepreneurship Program at the Riata Center for Entrepreneurship, Spears School of Business, Oklahoma State University in Stillwater, Oklahoma » Veteran Entrepreneurship Jumpstart at St. Joseph’s University in Philadelphia, Pennsylvania » Dog Tag Inc., affiliated with Georgetown University in Washington, DC Financing Employee called to active duty? You can receive funds that enable your business to meet ordinary and necessary operating expenses when an essential employee is called up to active duty in the military reserve. Ask your local SBA specialist or lender about the Military Reservist Economic Injury Disaster Loan. Government contracting Veteran-owned and service-disabled veteran-owned small businesses that want to better compete in the public market receive training from the Veteran Institute for Procurement, nationalvip.org. VIP Start Enter the federal market and become ready for procurement. VIP Grow Strategize to expand and operate within the federal marketplace. VIP International Enter or expand your federal and commercial contracting opportunities overseas. Get certified Learn about the service-disabled veteran- owned small business certification program on page 49. Need assistance? Veteran and military entrepreneurs receive business training, counseling, and referrals to other SBA Resource Partners at a Veterans Business Outreach Center, sba.gov/vboc. For veterans business information visit sba.gov/veterans. COURTESY OF AVMAC INC. 19
LOCAL BUSINESS ASSISTANCE Entrepreneurial Resources Regional Innovation Clusters Create jobs and grow the economy through an SBA Regional Innovation Cluster. Online Learning Find free short courses and learning Who should join Small businesses driving innovation in one of these tech industries: tools to start and grow your small business at sba.gov/learning. The • advanced composites SBA’s free Online Learning Center is a • agTech great resource for every entrepreneur, • bioscience especially rural business owners looking • food processing for easy access to vital business training. • data sciences • medical sciences Courses include: • power and energy • writing your business plan • unmanned aerial systems • understanding your customer • water tech • buying a business • wood products • marketing to win customers • legal requirements How it works • financing options Each industry cluster is based in a geographic region. Your small business must be located in or near that region in order to join the • disaster recovery cluster. For example, the AgLaunch Initiative cluster, which focuses on agricultural technology, is located in the Tennessee area. A small agTech business in or near Tennessee will connect with other agTech suppliers, service providers, and related institutions through that innovation cluster. Native American Workshops How it benefits you Network with other industry innovators and connect with resources that will help your small business find funding. You’ll Tribal enterprises and business organizations also receive guidance on how to better compete for government contracts and other opportunities for growth and expansion. can receive entrepreneurial training at an SBA Receive free technical and legal assistance to develop your tech Entrepreneurial Empowerment Workshop. These and get it to market for government and industry buyers. workshops cover business concepts important for Get involved starting, growing, or expanding a small business. Find an SBA Regional Innovation Cluster near you by visiting RedWind instructors identify and help participants sba.gov/localassistance. Select the regional innovation clusters avoid common pitfalls. Learn how to prepare a on the drop-down menu. business plan, gain access to capital, and basic book keeping. Request a workshop in your area by visiting nativesmallbusiness.org. 20
LOCAL BUSINESS ASSISTANCE Emerging Leaders Learn the skills to grow your small business in this seven-month course. Accelerate Growth Small business executives looking to grow their business, create jobs, and strengthen their communities will find their next challenge in the SBA Emerging Leaders program. This seven-month course offers about 100 hours of training and provides the opportunity for high-potential small business owners to work with experienced coaches and mentors while developing connections with peers, local leaders, and the financial community. How it benefits you Since the start of the program in 2008, Emerging Leaders graduates have reported creating over 6,500 jobs, gaining more than $300 million in new financing, and securing over $3.16 billion in government contracts. Participants produce a three-year strategic growth plan that connects them with the necessary tools and resources to reach major performance targets. COURTESY OF AA&A FIRE AND SAFETY What you learn The curriculum is research-based and nationally scalable, enabling you to engage in focused development and expansion strategies, including options for accessing new capital and securing government contracts. Who’s eligible HOW THE SBA HELPED ME SUCCEED Small businesses having annual revenues When April Broderick wanted to expand into government contracting, she turned to of at least $250,000, in business the SBA. A&A Fire and Safety Co. in Cabot, AR serves the fire protection and service for at least three years, and with at least needs of businesses, schools, and fire departments across Arkansas. She took over one employee. from her father, Alan, in 2014, becoming one of the few women executives in her Get involved industry. With the help of the SBA Emerging Leaders program, April received business To register online, visit sba.gov/ training and networking opportunities to help her better compete in the public emergingleaders. marketplace. April committed to the program because she wanted to develop a three- year growth plan with business experts. Since graduating from Emerging Leaders, she has grown her business to six full-time employees, seven part time, with a projected 2019 revenue of $1.7 million. 21
LOCAL BUSINESS ASSISTANCE Write your Business Plan Your business plan is the foundation of your business. Learn how to write a business plan with the help of an SBA Resource Partner. TRADITIONAL BUSINESS PLAN FORMAT When you write your business plan, you don’t have to stick to the exact business plan template. Instead, use the sections that make the most sense for your business and your needs. Executive Summary Briefly summarize your company and why it will be successful. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing. Company Description Go into detail about the problems your business solves. Be specific as to audience and location. List out the consumers, organizations, or businesses your company plans to serve. Explain the competitive advantages you have that will make your business successful. Are there experts on your team? Have you found the perfect location? Your company description is the place to boast about your strengths. Market Analysis Demonstrate a solid understanding of your industry outlook and tar- get market. This is where it pays to partner with an experienced busi- ness counselor from your local Small Business Development Center, SCORE, Women's Business Center, or Veterans Business Outreach Center—all these SBA Resource Partners provide free or low-cost business assistance. Competitive research will show what other busi- nesses are doing and their strengths. In your market research, look for trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now's the time to answer these questions. Business plans help you run your business. A good business plan guides you through managing your business. Organization and Management You’ll use your business plan as a roadmap for how to structure, run, Explain how your com- and grow your new business. pany will be structured Business plans can help you get funding or bring on new and who will run it. business partners. Investors want to see a return on their Describe the legal Want to see an structure of your busi- investment. Your business plan is the tool you’ll use to convince people that working with you—or investing in your company—is ness. State whether you example of a a smart investment. Brain storm with a business counselor (visit have or intend to incor- business plan? one of our SBA Resource Partners detailed on page 10) and write porate your business as View examples of business plans a traditional business plan, which uses a standard structure a C or an S corporation, at sba.gov/business-guide/plan/ and detailed sections. Once you've got it all down, you can then form a general or limited write-your-business- condense it to a lean startup business plan, which typically partnership, or if you're a plan-template contains key points on only one page. sole proprietor or limited liability company. 22
LOCAL BUSINESS ASSISTANCE TRADITIONAL BUSINESS PLAN CHECKLIST LEAN STARTUP PLAN FORMAT Write a lean startup plan if requested from an investor, or if your ❒ Executive summary business is relatively simple or you plan to regularly change and refine as you go. ❒ Company description Lean startup plans use more visual organization tools and only a ❒ Market analysis handful of elements to describe your company’s value proposition, ❒ Organization and management infrastructure, customers, and finances. They’re useful for visualiz- ing your company's fundamental facts. Your business counselor can ❒ Service or product line help you edit down into the Business Model Canvas, used here—the ❒ Marketing and sales most well known style, or another lean startup template. ❒ Funding request Key Partnerships ❒ Financial projections Note the other businesses you’ll work with--suppliers, manufactur- ers, subcontractors, and similar strategic partners. ❒ Appendix Key Activities List the ways your business will gain a competitive advantage. Use an organizational chart to show the hierarchy. Explain how Will you sell direct to consumers or use technology to tap into the each person’s experience will contribute to the success of your sharing economy? venture. Consider including CVs of key members. Key Resources Service or Product Line List resources you’ll leverage to create value for your customer. Describe what you sell or what service you offer. Explain how it ben- Your most important assets include staff, capital, or intellectual efits your customers and the product lifecycle. Share your plans for property. Leverage business resources that might be available intellectual property, like copyright or patent filings. If you're doing to women, veterans, Native Americans, and HUBZone–certified research and development for your service or product, explain it. businesses. Marketing and Sales Value Proposition Your marketing strategy should evolve and change to fit your needs Make a clear and compelling statement about the unique value in each context. your company brings to the market. Describe how you'll attract and retain customers. Show how a sale will actually happen. You'll refer to this section later when you Customer Relationships make financial projections, so be thorough. Describe how customers will interact with your business. Think through the customer experience from start to finish. Is it auto- Funding Request mated or personal? In person or online? If you're asking for funding, outline your funding requirements. Specify whether you want debt or equity and the terms you'd like. Customer Segments Your goal is to clearly explain how much funding you’ll need over Name your target market. Your business won’t be for everybody; the next five years and how the investment will be used. it’s important to have a clear sense of who you serve. Specify if you need funds to buy equipment or materials, pay Channels salaries, or cover specific bills until revenue increases. Explain how List the most important ways you’ll talk to your customers. you'll pay off the debt. Cost Structure Financial Projections Will your company focus on reducing cost or maximizing value? Supplement your funding request with a prospective financial Define your strategy, then list the most significant costs you’ll face. outlook for the next five years. Show how your business will be a Revenue Streams financial success. Explain how your company makes money: direct sales, member- If your business is already established, include income state- ships fees, selling advertising space? If your company has multiple ments, balance sheets, and cash flow statements for the last three to revenue streams, list them all. five years. List collateral you could put against a loan. Include forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets. For the first year, be even more specific and use quarterly—or even monthly —projections. Make sure to clearly explain your projections and LEAN STARTUP PLAN CHECKLIST match them to your funding requests. ❒ Key partnerships ❒ Customer segments Use visual organization tools--graphs and charts—to tell your ❒ Key activities ❒ Channels business's financial story. ❒ Key resources ❒ Cost structure Appendix Here you'll attach supporting documents or other requested ❒ Value proposition ❒ Revenue streams materials. Common items to include are credit histories, CVs, ❒ Customer relationships product pictures, letters of reference, licenses, permits, patents, legal documents, and other contracts. 23
local success story Kim Erion PRESIDENT/LE AD ECOLOGIST, LKE CORP. Wa shougal, WA Thanks to the SBA, LKE Corp. • What challenge did you have? It’s difficult to be a woman competing in the plays a vital role in restoring the construction industry. I’m doing the hard work to secure the business contract natural habitat of the Pacific and I’m also working to correct a perception. I knew that becoming a government Northwest. The SBA 8(a) Business contractor would empower me while also scaling up my business to the next Development Program helped Kim level. One of our biggest obstacles was figuring out the government contracting Erion better compete for government process. Bidding on and winning government contracts is a daunting process. contracts that would help her enhance wildlife habitat and restore • What was the SBA solution? Thanks to the guidance from my Portland SCORE watersheds for the U.S. Navy and mentor, I started up my business with confidence. As it grew, I often con- Army Corps of Engineers. sulted a business adviser at the Portland Community College Small Business Kim feels herself tuned into the needs of both developers and Development Center. I joined the SBA Emerging Leaders program, where I conservationists—one of her received business training and networking opportunities. In 2017, I graduated grandfathers was a mill owner, the from the SBA 8(a) Business Development Program, which provides free business other a park ranger. Her father was development education to better compete in the public sector. I had the oppor- a logger, her mother a spiritualist. tunity to meet with government contracting specialists so that I could under- When Kim wanted to grow her stand what agencies are looking for and how to best bid on those contracts. construction company, she chose the best path for her and many busy • What benefit did this have for you? We’ve been awarded over 180 environ- business owners: the SBA Emerging mental restoration contracts, directly responsible for over 1,000 miles of water- Leaders program. shed restoration. We’ve also done 112 major instream restorations, including the Toutle River in Washington and Oaks Bottom Wildlife Refuge channels and box culvert in Oregon. Our success has allowed me to extend a comprehensive benefit package, including competitive base pay, health insurance, a 401(k) plan, and other benefits to my 35 team members. We’re 'having fun habitating' as I like to say, and that is true success. 24
LKE President Kim Erion checks the turbidity of the water at a watershed restoration project site. Thanks to the guidance from my Portland SCORE mentor, I started up my business with confidence.” COURTESY OF LKE Kim Erion President/Lead Ecologist, LKE Corp. 25
FUNDING PROGRAMS Financing Your Small Business How We Did It Crafting a Business SBA-backed financing helped Superstition Meadery expand into a multimillion dollar enterprise. written by Becky Bosshart COURTESY OF SUPERSTITION MEADERY 26
FUNDING PROGRAMS J ennifer and Jeff Herbert’s Solution home-based brewing has Thanks to guidance from an SBA expanded into a global, Resource Partner, the Small Business multimillion dollar Development Center at Yavapai enterprise thanks to SBA Community College, Jennifer and Jeff assistance. Using Arizona honey and learned about financing that worked 5 ingredients they’ve sourced from for them. The SBA guarantees loans around the world (such as Tahitian made by lending institutions to small Tips for vanilla and Moroccan saffron), the business that would not otherwise be Herberts are selling nearly 30,000 able to obtain financing. Their small Success gallons annually of their honey-based business qualified for two SBA-backed fermented beverage. They operate a loans totaling more than $600,000. The downtown Prescott, Arizona tasting Herberts’ first SBA-backed loan allowed room and state-of-the-art production them to acquire commercial property to facility, creating jobs and building design and build their mead production Get guidance. a local craft industry. The Herberts, facility. Their second SBA-backed loan Develop a working relationship with an founding members of the American provided the funding for professional SBA Resource Partner (see page 10) to Mead Makers Association, have brewing equipment to complete their help you find the funding that works traveled around the world hosting 7,450-square-foot production space. The best for you. pairing events and pouring at craft Herberts recently purchased a historic beverage festivals. building in downtown Phoenix, Arizona to open a mead-pairing restaurant. Define your lending needs. Challenge Determine if a loan is right for you. Is The Herberts wanted to scale up their Benefit this the right time? How much do you meadery while also staying true to The Herberts started with two need? What are you going to use it for? their values of quality ingredients and employees and now have over 20 craft process. It is often difficult for producing 29,000 gallons this year. new entrepreneurs or unique concepts From a homegrown setup, Jennifer and Talk to multiple lenders. like a meadery to get traditional Jeff are now charting revenue in excess See who best matches you and your financing, even though they knew of $2.6 million and distributing to 37 business. Has the lender successfully they had a great idea, the backing states, across Europe and Southeast worked with other businesses in wasn’t there to expand. They say that Asia. They have plans for another your industry? choosing to do something new breaks expansion, including a shipping the mold, which can be uncomfortable warehouse to manage their online retail for traditional lenders. and wholesale orders. Check all options. Consult with your lender to see if you’re eligible for SBA financing programs, determined by your industry & experience; collateral; credit score; and the relationship & transparency you develop with the lending agent. Be ready for the ups and downs. Your entrepreneurial endeavor will be a roller coaster ride filled with challenges and successes. The path is all consuming so make sure that COURTESY OF SUPERSTITION MEADERY you love what you do. Passion is the price of admission. Jeff & Jennifer Herbert, owners of Superstition Meadery, completed their 7,450-square- foot production space and opened a tasting room in Prescott, AZ with the assistance of SBA-backed financing. See their story on YouTube by searching for the 2019 National Small Business Persons of the Year. 27
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