START GROW EXPAND YOUR BUSINESS - SBA

Page created by Derrick Gonzales
 
CONTINUE READING
START GROW EXPAND YOUR BUSINESS - SBA
OREGON & SOUTHWEST

Small Business
            WASHINGTON EDITION 2020

            resource guide

     START
     GROW
     EXPAND
     YOUR BUSINESS

                              1
START GROW EXPAND YOUR BUSINESS - SBA
2
START GROW EXPAND YOUR BUSINESS - SBA
CONTENTS
Oregon & Southwest Washington Edition 2020

                                             Local Business                           Funding
                                             Assistance                               Programs
                                              8   National Success Story              26   National Success Story
                                                  Jerado and Joyce Reynolds                Jennifer and Jeff Herbert’s
                                                  know their local landscape for           meadery has expanded into a
                                                  entrepreneurship support.                multimillion dollar enterprise
                                                                                           thanks to SBA assistance.
                                             11   Local SBA Resource
                                                  Partners                            29   SBA Lenders

                                             13   Your Advocates                      33   Need Financing?

                                             14   How to Start a Business             34   Go Global with
                                                                                           International Trade
                                             18   Opportunities
                                                  for Veterans                        36   R&D Opportunities for
                                                                                           High Growth Startups
                                             20   Entrepreneurial
                                                  Opportunities                       38   National Success Story
                                                                                           Cheeseburger Baby owner
                                             22   Write Your Business Plan                 Stephanie Vitori persevered
                                                                                           through a financial storm and a
                                             24   Local Success Story                      natural disaster.
                                                  Thanks to the SBA, LKE Corp.
                                                  plays a vital role in restoring     42   Surety Bonds
                                                  the natural habitat of the
                                                  Pacific Northwest.
                                                                                      Contracting
                                                                                      44   National Success Story
                                                                                           Jennifer Rahn steers the course
                                                                                           for Admiral Engineering,
                                                                                           succeeding as a small business
                                                                                           subcontractor.

                                                                                      48   SBA Certification
                                                                                           Programs

                                                                                      49   Woman-Owned Small
                                                                                           Business Certification

                                             ON THE COVER Kim Erion, courtesy of the SBA

                                                                                                                            3
START GROW EXPAND YOUR BUSINESS - SBA
U.S. SMALL BUSINESS ADMINISTRATION

A MESSAGE FROM THE ADMINISTRATOR

     I
            t is my honor to serve as Administrator   among entrepreneurs in disadvantaged
            of the U.S. Small Business                communities, and continuing to prioritize
            Administration, leading a dedicated       disaster relief.
            team of talented individuals across         Within this resource guide, you will learn
     America who are focused on helping               more about the tremendous tools the SBA
     entrepreneurs start, grow, and expand            provides small businesses through our 68
     their small businesses. The SBA is here to       District Offices and numerous Resource
     support the prosperity and longevity of our      Partners, such as our Small Business
     nation’s small businesses with timely and        Development Centers, our SCORE mentoring
     innovative resources to help them thrive in      network, Women’s Business Centers, and
     today’s economy. America’s entrepreneurs         Veterans Business Outreach Centers. Featured
     are innovators, risk-takers, and the catalyst    in this guide are some of the remarkable
     for employment opportunities within their        success stories of entrepreneurs who partnered
     communities, and they are what makes our         with the SBA to take their businesses to the
     economy so strong and dynamic.                   next level. The SBA encourages you to also
        As we enter a new decade of possibilities,    utilize these resources to help strengthen and
     small businesses have a remarkable               meet your business goals.
     opportunity to continue building upon the
                                                      Sincerely,
     success we’ve seen in our economy over the
     last three years. As the voice for America’s
     30 million small businesses, I am eager
     to advocate on entrepreneurs’ behalf as a
                                                      Jovita Carranza
     member of the President’s Cabinet. Whether
                                                      SBA Administrator
     it’s seeking access to capital, government
     contracting opportunities, business
     mentoring, or assistance with disaster
     recovery, the SBA is ready and determined to
     help our customers succeed.
        The SBA remains committed to continuing
     our support of America’s entrepreneurs
     and making an even bigger impact in
     communities across the country. In
     particular, the SBA is focused on elevating
     female entrepreneurs and our military
     veterans, expanding access to SBA resources

                           WE MAKE SMALL BUSINESS
                           OUR BUSINESS.
                           START • GROW • EXPAND • RECOVER

4
START GROW EXPAND YOUR BUSINESS - SBA
Small businesses
power our economy.

                                                                    The SBA powers
                                                                   small businesses.

Whether you dream of transforming your business idea into a
thriving company, growing your customer base, or expanding
into new markets or locations, the SBA is here for you. We offer
programs, expertise, and access to capital that will empower you
to take your small business to the next level of success.

Stop by your local SBA office or visit SBA.gov to learn how
you can move your business forward with confidence.

                                                                                       5
START GROW EXPAND YOUR BUSINESS - SBA
PUBLISHED BY

                            New South Media, Inc.
                           304.413.0104 | newsouthmedia.com

    PUBLISHER
    Nikki Bowman, nikki@newsouthmediainc.com

    DESIGNER
    Hayley Richard, hayley@newsouthmediainc.com

    MANAGING EDITOR
    Holly Leleux-Thubron, holly@newsouthmediainc.com

    ASSOCIATE EDITORS
    Pam Kasey, pam@newsouthmediainc.com

    OPER ATIONS MANAGER
    Meggan Hoyman, info@newsouthmediainc.com

    ADVERTISING SALES DIRECTOR
    Heather Mills, heather@newsouthmediainc.com

    ADVERTISING SALES
    Kelley McGinnis, Bryson Taylor
    sba@newsouthmediainc.com

    Copyright: New South Media, Inc. Reproduction in part or whole is strictly prohib-
    ited without the express written permission of the publisher.

    © 2019 NEW SOUTH MEDIA, INC., ALL RIGHTS RESERVED

    The U.S. Small Business Administration’s Office of Marketing & Customer Service directs
    the publication of the Small Business Resource Guide under SBA Contract #SBAHQ-
    17-C-0018. SBA publication summer 2019 national edition #mcs-0089.

    WRITER/EDITOR
    Becky Bosshart
    (202) 205-6677
    rebecca.bosshart@sba.gov
    DIRECTOR OF MARKETING
    Paula Panissidi Tavares
    paula.tavares@sba.gov

    The SBA’s participation in this publication is not an endorsement of the views,
    opinions, products or services of the contractor or any advertiser or other participant
    appearing here. All SBA programs and services are extended to the public on a nondis-
    criminatory basis.
    Directory listings do not constitute or imply an endorsement by the SBA of any
    opinions, products, or services of any private individual or entity.

    Printed in the United States of America.

    While every reasonable effort has been made to ensure that the information con-
    tained here is accurate as of the date of publication, the information is subject to
    change without notice. The contractor that publishes this guide, the federal govern-
    ment, or agents thereof shall not be held liable for any damages arising from the use
    of or reliance on the information contained in this publication.

6
START GROW EXPAND YOUR BUSINESS - SBA
SBA Portland
District Office
620 SW Main St., suite 313
Portland, OR 97205
(503) 326-2682
sba.gov/or
@SBA_PortlandOR

District Director Letter                                                               District Director          District Support

W
                                                                                       Martin Golden              Assistant
            elcome to the 2020 edition of the U.S. Small Business Administration       (503) 326-5221             Melissa Davis
            Portland District Small Business Resource Guide, covering the              martin.golden@sba.gov      (503) 326-2657
            areas of Oregon and southwest Washington. With a rich history of                                      melissa.davis@sba.gov
entrepreneurship and innovation, Oregon and southwest Washington rank                  Deputy District
among the best locations to develop a successful small business. The SBA               Director                   Regional Export
helps make the American dream of small business ownership a reality. We are            Sam Goldstein              Finance Manager
the only federal agency dedicated to helping our 30 million small businesses           (503) 326-5122             Jim Newton
start, grow, expand, or recover after a disaster.                                      samuel.goldstein@sba.gov   (503) 326-5498
    To get started, visit an SBA office or one of our SBA Resource Partners.                                      james.newton@sba.gov
Starting on pg. 9 you will find listings for free or low-cost business advisers,       Lead Lender Relations
which include Small Business Development Centers, SCORE mentors, Women’s               Specialist                 Online Media
Business Centers, and the Veterans Business Outreach Center. Interested in             Larry Trujillo             Coordinator
small business financing? Find out if SBA-backed financing is right for you by         (503) 326-5205             Natale Goriel
consulting with an SBA specialist at one of our partner lending institutions, listed   larry.trujillo@sba.gov     (503) 326-5207
in the green Funding Programs section. This guide also details SBA disaster                                       natale.goriel@sba.gov
                                                                                       Business Opportunity
assistance loans and SBA-backed loans exclusively for small business exporting.
                                                                                       Specialist                 Procurement Center
If you are interested in getting started in government contracting, read about
                                                                                       Joseph Smetak              Representative
SBA certifications and our business development programs. SBA programs and
                                                                                       (503) 326-6692             Yuri Dyson
services help you better compete in the public marketplace.
                                                                                       joseph.smetak@sba.gov      (503) 326-5226
    We're also helping create economic possibility in low-income communities.
                                                                                                                  yuri.dyson@sba.gov
The SBA works with the U.S. Department of Housing and Urban Affairs to                 Economic Development
increase investments in Opportunity Zones located in our district, often               Specialist
expanding from Historically Underutilized Business Zones.                              Anna Shapiro
    Stay up to date on SBA events near you and get valuable local business             (503) 326-5220
information by following us on Twitter                                                 anna.shapiro@sba.gov
at @SBA_PortlandOR. Register for email
updates at sba.gov/updates. Use our                                                    Public Affairs
Small Business Resource Guide to power                                                 Specialist
your dream of starting, growing, or                                                    Sean Wilson
expanding your small business in Oregon                                                (503) 326-7251
and southwest Washington.                                                              sean.wilson@sba.gov

Sincerely,                                                                             Administrative Officer
                                                                                       Warren Givens
                                                                                       (503) 326-5200
                                                                                       warren.givens@sba.gov
Martin D. Golden
District Director

                                                                                                                                          7
START GROW EXPAND YOUR BUSINESS - SBA
LOCAL BUSINESS
                  ASSISTANCE

 How We Did It

Made
to Last
Joyce and Jerado Reynolds used SBA
support to succeed.
Written by Micaela Morrissette

                                     COURTESY OF SHANA SURECK PHOTOGRAPHY

   8
START GROW EXPAND YOUR BUSINESS - SBA
LOCAL BUSINESS ASSISTANCE

R                                                                                                                           5
               eynolds Welding &

                                                                                                                                        Tips for
               Fabrication has grown
               steadily, building a loyal
               customer base, since
               Jerado Reynolds founded
the company in 2005.                                                                                                                    Success

                                                                                   COURTESY OF SHANA SURECK PHOTOGRAPHY
   “At first the company was just Jerado,”
recalls his wife and co-owner, Joyce
                                                                                                                            Find a great business mentor.
Reynolds. “Then it was him and me part                                                                                      To find your local SBA office and
time.” During the day she worked as a                                                                                       resource partners in your area, visit
nurse and spent her evenings doing all                                                                                      sba.gov/localresources.
the company’s paperwork. The Reynolds
sank everything they earned into the
business—money, time, and energy. She                                                                                       Have a healthy view
remembers with pride helping Jerado
                                                                                                                            of competition.
weld a stair railing at a local school. Her
                                                                                                                            We’re not always competing.
son later attended that same school,
                                                                                                                            We’re a competitor, but if a similar
and she watched her child and others                                                                                        business has extra work, they’ll send
                                              SBA Resource Partner, where “from day
using the rail, benefiting from the                                                                                         it to us and vice versa. That’s the
                                              one it was, Eureka! Everyone wanted
hard work the couple did together. It                                                                                       relationship to have.
                                              to see us win.” Women entrepreneurs
was then Joyce decided as much as she
                                              receive essential business counseling and
loved her day job, she wanted to devote
                                              training from this national network of
herself full time to the family business                                                                                    Record everything you do.
                                              community-based centers. Most helpful
in Windsor, Connecticut. She wanted                                                                                         Navigating business relationships
                                              was the detailed personal attention
to work side-by-side with her husband,                                                                                      in this age means keeping an email
                                              available through free one-on-one
fully focused on administration and                                                                                         record of everything you do. Leave a
                                              business counseling. Joyce also learned
business growth. As they both hoped,                                                                                        clear paper trail.
                                              about workshops offered by providers like
word of mouth spread; clients made
                                              the Metropolitan District, a Connecticut
referrals. Joyce was soon overwhelmed
                                              nonprofit municipal corporation offering
with paperwork. They brought on two
                                              water and sewer services. At a meet-                                          Sacrifice to ensure quality.
employees—doubling up in the busy                                                                                           We don’t cut corners. Sometimes you
                                              and-greet, Joyce understood how much
seasons. They were able to maintain four                                                                                    have to lose money to do quality work—
                                              the SBA could help her business. An
full-time employees by 2009. After this,                                                                                    it’s rough, but nothing is more important.
                                              SBA professional walked Joyce through
Joyce says, they saw that “things were
                                              the extensive paperwork and, crucially,
not moving.” She wanted to scale up.
                                              helped her register the company in
                                              the System for Award Management
                                                                                                                            Seek SBA assistance to
Challenge
The company wasn’t growing in part            (sam.gov), positioning the company for                                        see if you qualify for
because it wasn’t certified with the          new federal contracts.                                                        business certifications.
state department of transportation or            “Resources like the Entrepreneurial                                        We used to look for jobs. Now that
prequalified with the Connecticut State       Center and the SBA will train you from                                        we’re on the SBA Subcontracting
Department of Administrative Services,        bottom to top,” Joyce says. “They have                                        Network database, SubNet, and
Joyce says. She decided to tackle the         finance classes that open your eyes                                           sam.gov, we have a continuous flow
                                              regarding taxes. You'll learn how to                                          of contractors reaching out to us.
certification problem full time, leaving
her nursing career. This was the change       register your business. They’ll help
she'd been wanting to make, but since         with a contract or your website or                                          on two bridges—a lifelong dream. Joyce
her background was in health care,            accountability statements. Everything!”                                     continues to move forward, getting
Joyce didn’t feel fluent in the languages        Before the SBA, Reynolds Welding                                         Reynolds qualified for the SBA 8(a)
of construction or business. Joyce            attempted the DOT certification on five                                     Business Development Program, which
wanted to learn, and she had incentive:       separate occasions, always falling short                                    provides free business development
they needed the certifications to bid         because the process was so complicated.                                     education to small businesses so they
on bigger jobs. “Never be afraid to ask       Joyce secured the certification with SBA                                    can better compete in the public sector.
questions,” she says. Joyce needed to         guidance on the first attempt.                                              “When I came on full time, I set a goal
find people with answers.                                                                                                 for what I would like for the company,
                                              Benefit                                                                     and I’ve achieved 80% of that,” Joyce
Solution                                      Reynolds Welding now employs more                                           says. When she secures 8(a) certification
She and Jerado connected with the             than 15 workers, constructing stairs,                                       for Reynolds, she’ll have hit all her
University of Hartford Entrepreneurial        rails, structural beams, and columns                                        objectives. Then, she admits, she’ll
Center & Women’s Business Center, an          throughout the region. Jerado is working                                    probably come up with some new ones.

                                                                                                                                                                         9
START GROW EXPAND YOUR BUSINESS - SBA
LOCAL BUSINESS ASSISTANCE

   SBA Resource Partners
   No matter your industry, location, or experience, if you have a dream, the SBA is here to help you achieve it. Our SBA
   Resource Partners offer mentoring, counseling, and training to help you startup and thrive at all stages of the business
   life cycle. These independent organizations operating across the United States and U.S. territories are funded through SBA
   cooperative agreements or grants.

                                                  SMALL BUSINESS DEVELOPMENT CENTERS

        950+
                                                  Achieve your dream of business ownership and remain
                                                  competitive in an ever-changing global economy with assistance
                                                  from your local SBDC. Access free counseling and free or low-
                                                  cost training on topics like regulatory compliance, technology
        Small Business                            development, and international trade. Find an SBDC adviser at
                                                  sba.gov/sbdc.
        Development Centers

                                                  SCORE

        300+
                                                  Join the ranks of other business owners who have experienced
                                                  higher revenues and increased growth thanks to SCORE, the nation’s
                                                  largest network of volunteer business mentors. Experienced
                                                  executives share real-world knowledge to fit your busy schedule.
        SCORE chapters                            SCORE mentors are available for free as often as you need, in person,
                                                  via email or over video chat. Find a mentor at sba.gov/score.

                                                  WOMEN’S BUSINESS CENTERS

       100+
                                                  Women entrepreneurs receive essential business counseling and
                                                  training from this national network of community-based centers.
                                                  Each center tailors its services to help you navigate the challenges
                                                  women often face when starting or growing a business. To learn
                                                  about SBA resources for women visit sba.gov/women.
        Women’s Business
        Centers

                                                  VETERANS BUSINESS OUTREACH CENTERS

        20 +
                                                  Veteran and military entrepreneurs receive business training,
                                                  counseling, and referrals to other SBA Resource Partners at
                                                  a Veterans Business Outreach Center, sba.gov/vboc. Receive
                                                  procurement guidance to better compete for government
                                                  contracts. VBOCs also serve active duty service members,
        Veterans Business                         National Guard or Reserve members, veterans of any era, and
        Outreach Centers                          military spouses.

 10
LOCAL BUSINESS ASSISTANCE

Our Local SBA
Resource Partners
SBA’s Resource Partners are independent organizations funded through SBA cooperative
agreements or grants.

Small Business                                                                              Mount Hood SBDC
                                                                                            Serving East Multnomah

Development Centers
                                                                                            Interim Director Ruth Swain
                                                                                            484 SE 187th Ave.
                                                                                            Portland
                                                Columbia Gorge SBDC                         (503) 491-7658
OREGON                                          Serving Sherman, Hood River, Gilliam, and   bizcenter.org/centers/mt-hood-sbdc
SBDC Network HQ                                 Wasco counties                              Oregon Coast SBDC
State Director Mark Gregory                     400 E. Scenic Drive, building 2, room 108   Serving Lincoln County
1445 Willamette St., suite 5                    The Dalles                                  Director David Price
Eugene                                          (541) 506-6121                              3788 SE High School Drive
(541) 463-5250                                  bizcenter.org/centers/                      Lincoln City
bizcenter.org                                   columbia-gorge-sbdc                         (541) 994-4166
Blue Mountain SBDC                              Eastern Oregon SBDC                         bizcenter.org/centers/oregon-coast-sbdc
Serving Baker, Umatilla, and Wallowa counties   Serving Union, Grant, and Morrow counties   Portland SBDC
Director Carol Frink                            Director Greg Smith                         Serving Multnomah, Washington,
2411 NW Carden Ave.                             1607 Gekeler Lane, room 148                 Columbia, and Yamhill counties
Pendleton                                       La Grande                                   Director Tammy Marquez-Oldham
(541) 278-5833                                  (541) 962-1532                              1626 SE Water Ave.
bizcenter.org/blue-mountain-sbdc                bizcenter.org/centers/                      Portland
                                                eastern-oregon-sbdc                         (971) 722-5080
Central Oregon SBDC
Serving Deschutes and Crook counties            Klamath SBDC                                bizcenter.org/centers/portland-sbdc
Director Jerry Schulz                           Serving Klamath and Lake counties           Rogue SBDC
1027 NW Trenton Ave.                            Director Kathryn “Kat” Rutledge             Serving Josephine County
Bend                                            803 Main St., suite 204                     Director Ron Goss
(541) 383-7290                                  Klamath Falls                               214 SW Fourth St.
bizcenter.org/centers/central-oregon-sbdc       (541) 205-5404                              Grants Pass
                                                bizcenter.org/centers/klamath-sbdc          (541) 956-7494
Chemeketa SBDC
Serving Marion, Polk, and Yamhill counties      Lane SBDC                                   bizcenter.org/centers/rogue-sbdc
Director Celia Nunez                            Director Robert Killen                      Southern Oregon SBDC
626 High St. NE, suite 210                      LCC Downtown Campus                         Serving Jackson County
Salem                                           101 W. 10th Ave., suite 304                 Director Marshall Doak
(503) 399-5088                                  Eugene                                      101 S. Bartlett St., suite 130
bizcenter.org/centers/chemeketa-sbdc            (541) 463-6200                              Medford
                                                bizcenter.org/centers/lane-sbdc             (541) 552-8300
Clackamas SBDC
Director Rob Campbell                           Linn-Benton SBDC                            bizcenter.org/centers/rogue-sbdc
7738 SE Harmony Road #275                       Serving Linn and Benton counties            Southwestern SBDC
Milwaukie                                       Director Charlie Mitchell                   Serving Western Douglas, Coos, and
(503) 594-0738                                  Willamette Hall WH-120                      Curry counties
bizcenter.org/centers/clackamas-sbdc            6500 Pacific Blvd. SW                       Newmark Center
Clatsop SBDC                                    Albany                                      Director John Bacon
Director Kevin Leahy                            (541) 917-4929                              1988 Newmark Ave., room #211
                                                bizcenter.org/centers/linn-benton-sbdc      Coos Bay
1455 N. Roosevelt Drive
Seaside                                                                                     (541) 888-7026
(503) 338-2402                                                                              bizcenter.org/centers/southwestern-sbdc
bizcenter.org/centers/clatsop-sbdc

                                                                                                                               11
LOCAL BUSINESS ASSISTANCE

 Tillamook Bay SBDC                                                                         Central Oregon Chapter
 Director Arlene Soto
 4506 Third St.
 Tillamook
                                            SCORE
                                            Visit sba.gov/score to start working on
                                                                                            Serving Deschutes, Jefferson, and
                                                                                            Crook counties
                                                                                            Virtual Office
                                            your business goals. Contact your local
 (503) 842-8222 ext. 1420                                                                   Chair John Harris
                                            office to schedule an appointment.
 bizcenter.org/centers/tillamook-bay-sbdc                                                   Bend
                                            SCORE Oregon/SW Washington                      (541) 316-0662
 Treasure Valley SBDC                       District Director Marilyn Scott                 centraloregon.score.org
 Serving Malheur and Harney counties
 Director Andrea Testi
 650 College Blvd.
                                            OREGON                                          WASHINGTON
                                            Portland Chapter
 Ontario                                                                                    Vancouver Chapter
                                            Serving the Portland metropolitan area
 (541) 881-5772                                                                             Serving Clark County, Longview, and the
 bizcenter.org/centers/                     Cochairs Martin Vlach & Veronica Molony
                                            620 SW Main St., suite 314                      Columbia Gorge
 treasure-valley-sbdc
                                            Portland                                        Cochairs Albert Gold & Terry Oliver
 Umpqua SBDC                                                                                4001 Main St., suite 101
                                            (503) 326-5211
 Serving Douglas County                     portlanddor.score.org                           Vancouver
 Director Debbi Caterson                                                                    (360) 545-3210
 522 SE Washington Ave.                     Willamette Chapter                              vancouver.score.org
 Roseburg                                   Serving the Eugene and Springfield area

                                                                                            Women’s
 (541) 440-7824                             Chair Frank Plaisted
 bizcenter.org/centers/umpqua-sbdc          1401 Willamette St.
                                            Eugene

 WASHINGTON
 Vancouver–CoLab Office
                                            (541) 465-6600
                                            willamette.score.org                            Business
 Certified Business Advisor Jerry Petrick
 915 Broadway
                                            Salem Chapter
                                            Serving Marion, Polk, Yamhill, Benton Linn,
                                            and Lincoln counties and Southern part of
                                                                                            Centers
                                                                                            Mercy Corps Northwest
 Vancouver
                                            Clackamas                                       45 SW Naito Parkway
 (360) 952-4987
                                            922 NW Circle Blvd., suite 160, #327            Portland
 jerry.petrick @wsbdc.org
                                            Corvallis                                       (503) 896-5070
                                            (503) 326-5211                                  info@mercycorpsnw.org
                                            salem.score.org                                 mercycorpsnw.org

                                                                                             Veterans
                                                                                             Business
                                                                                             Outreach
                                                                                             Center
                                                                                             Veteran entrepreneurs or small
                                                                                             business owners can receive business
                                                                                             training, counseling and mentoring,
                                                                                             and referrals to other SBA Resource
                                                                                             Partners at a Veterans Business
                                                                                             Outreach Center, sba.gov/vboc.
                                                                                             This is also the place to receive
                                                                                             procurement guidance, which can
                                                                                             help your business better compete for
                                                                                             government contracts.
   COURTESY OF THE SBA

                                                                                             Business Impact NW
                                                                                             Serving Washington & Oregon
                                                                                             1437 S. Jackson St., suite 201
                                                             O'Connor Belting, a Delaware
                                                             family-owned business,          Seattle, WA
                                                             expanded with the help of an    (206) 324-4330
                                                             SBA-guaranteed 7(a) loan.       businessimpactnw.org/vboc

 12
LOCAL BUSINESS ASSISTANCE

Your                                                                                                To report how a proposed

Advocates
                                                                                                    federal regulation could
                                                                                                    unfairly affect you, find your
                                                                                                    regional SBA advocate at
                                                                                                    sba.gov/advocacy.

                                                                                                    To submit a comment about
The SBA offices of advocacy and ombudsman are                                                       how your business has
independent voices for small business within the                                                    been hurt by an existing
federal government.                                                                                 regulation, visit sba.gov/
                                                                                                    ombudsman/comments.
Advocacy                                          The SBA’s Office of Advocacy also
When you need a voice within the federal          independently represents small business
government for your interests as a small          and advances its concerns before Congress,
business owner, the SBA’s regional advocates      the White House, federal agencies, federal
are here to assist. The advocates analyze the     courts, and state policy makers.
effects of proposed regulations and consider      Ombudsman
alternatives that minimize the economic           Entrepreneurs who have an issue with an      Make your voice heard by participating
burden on small businesses, governmental          existing federal regulation or policy        in a Regional Regulatory Enforcement
jurisdictions, and nonprofits. Find your          can receive assistance from the SBA’s        Fairness Roundtable or a public hearing
regional advocate at sba.gov/advocacy.            national ombudsman.                          hosted by the SBA’s national ombudsman.
Your advocate helps with these small                                                           These events are posted periodically on
                                                  The ombudsman’s office can help you:
business issues:                                                                               the ombudsman website,
                                                  » resolve regulatory disputes with           sba.gov/ombudsman.
» if your business could be negatively affected     federal agencies                              To submit a comment or complaint
  by regulations proposed by the government                                                    through the online form, visit sba.gov/
                                                  » reduce unfair penalties and fines
» if you have contracting issues with a                                                        ombudsman/comments. Your concerns
  federal agency
                                                  » seek remedies when rules are               will be directed to the appropriate federal
                                                    inconsistently applied
                                                                                               agency for review. The SBA will collaborate
» when you need economic and small
  business statistics
                                                  » recover payment for services done by       with you and the agency to help resolve
                                                    government contractors                     the issue.

                                                                                                                                     13
LOCAL BUSINESS ASSISTANCE

                                                                                                                                  COURTESY OF THE SBA
   Adriana Medina, owner of
   Fuerte Fitness, in Seattle, WA,
   received counseling from a
   SCORE mentor and a Women's
   Business Center adviser.

  How to Start a Business
  in Oregon & Washington
  Thinking of starting a business? Here are the nuts & bolts.

 The Startup Logistics                                              Business License & Zoning
 Even if you’re running a home-based business, you will have to     Licenses are typically administered by a variety of state and local
 comply with many local, state, and federal regulations. Do not     departments. It is important to consider zoning regulations when
 ignore regulatory details. You may avoid some red tape in the      choosing a site for your business. Contact the local business
 beginning, but your lack of compliance could become an obstacle    license office where you plan to locate your business. You may not
 as your business grows. Taking the time to research regulations    be permitted to conduct business out of your home or engage in
 is as important as knowing your market. Carefully investigate      industrial activity in a retail district.
 the laws affecting your industry. Being out of compliance could    » Oregon Secretary of State
 leave you unprotected legally, lead to expensive penalties, and      Public Service Building
 jeopardize your business.                                            255 Capitol St. NE, suite 151
                                                                      Salem
 Market Research                                                      (503) 986-2200​​​​​​
 Need to do research on your clients and location? View consumer      sos.oregon.gov/business
 and business data for your area using the Census Business
 Builder: Small Business Edition, https://cbb.census.gov/sbe.
                                                                    » State of Washington Business Licensing Service
                                                                      Olympia
 Filter your search by business type and location to view data on
                                                                      (360) 705-6741
 your potential customers, including consumer spending, and a
                                                                      bls.dor.wa.gov
 summary of existing businesses, available as a map and a report.

 14
LOCAL BUSINESS ASSISTANCE

  COURTESY OF THE SBA

                                                                                                       An O’Fallon Casting Inc. employee at
                                                                                                       work in O’Fallon, MO. General Manager
                                                                                                       Vince Gimeno grew his business thanks
                                                                                                       to the Small Business Innovation
                                                                                                       Research Program.

Name Registration                                                             » IRS Tax Assistance Centers
Register your business name with the county clerk where your                    Oregon
business is located. If you’re a corporation, also register with the state.     Portland
» Oregon Secretary of State                                                     1220 SW Third Ave.
       255 Capitol St. NE, suite 151                                            (503) 265-3501
       Salem                                                                    Bend
       (503) 986-2200                                                           250 NW Franklin Ave.
       corporation.division@state.or.us                                         (541) 706-5732
       filinginoregon.com
                                                                                Eugene
» State of Washington Business Licensing Service                                211 E. Seventh
       (360) 705-6741                                                           (541) 342-8745
       bls@dor.wa.gov
       bls.dor.wa.gov/tradename.aspx                                            Medford
                                                                                960 Ellendale Drive
Taxes                                                                           (541) 282-1350
As a business owner, you should know your federal tax                           Salem
responsibilities and make some business decisions to comply                     1660 Oak St. SE
with certain tax requirements. The IRS Small Business and Self-                 (503) 587-3101
Employed Tax Center, go.usa.gov/xPxYR, offers information on a
variety of topics including: obtaining an Employer Identification               Washington
Number, paying and filing income tax, virtual workshops, forms,                 Vancouver
and publications.                                                               500 W. 12th St.
   As the IRS continues to implement some of the Tax Cuts and                   (360) 905-1181
Jobs Act provisions, your tax obligations may change. Visit the               » State Taxes
Tax Reform Provisions that Affect Businesses page on irs.gov for                Oregon Department of Revenue
the latest tax reform updates that affect your bottom line.                     (503) 378-4988
                                                                                oregon.gov/dor

                                                                                                                                         15
LOCAL BUSINESS ASSISTANCE

   Reeves Clippard used the business
   knowledge he acquired in the SBA
   Emerging Leaders program to grow
   A/R Solar in Seattle, WA.

                                                                                                                                           COURTESY OF THE SBA
    Washington Department of Revenue                                        Health & Safety
    (360) 705-6705                                                          All businesses with employees are required to comply with state
    dor.wa.gov
                                                                            and federal regulations regarding the protection of employees,
                                                                            visit dol.gov for information. The Occupational Safety and Health
 Social Security
                                                                            Administration provides information on the specific health and
 If you have any employees, including officers of a corporation
                                                                            safety standards used by the U.S. Department of Labor. Call (800)
 but not the sole proprietor or partners, you must make periodic
                                                                            321-6742 or visit osha.gov.
 payments, and/or file quarterly reports about payroll taxes and other
 mandatory deductions. You can contact the IRS or the Social Security       » Oregon Occupational Safety & Health
 Administration for information, assistance, and forms, at (800) 772-1213     (503) 378-3272 within Oregon or (800) 922-2689
 or visit socialsecurity.gov/employer. You can file W-2s online or verify     enforce.web@oregon.gov
 job seekers through the Social Security Number Verification Service.         osha.oregon.gov
                                                                            » Washington State Department of Labor & Industries
 Employment Eligibility Verification                                          (360) 902-5800
 The Federal Immigration Reform and Control Act of 1986 requires              lni.wa.gov/safety
 employers to verify employment eligibility of new employees.
 The law obligates an employer to process Employment Eligibility            Employee Insurance
 Verification Form I-9. The U.S. Citizenship and Immigration                Check with your state laws to see if you are required to provide
 Service offers information and assistance through uscis.gov/i-9-           unemployment or workers’ compensation insurance for your
 central. For forms call (800) 870-3676. For the employer hotline           employees. For health insurance options, call the Small Business
 call (888) 464-4218 or email I-9central@dhs.gov.                           Health Options Program at (800) 706-7893 or visit healthcare.
    E-Verify, operated by the Department of Homeland Security in            gov/small-businesses/employers.
 partnership with the Social Security Administration, electronically           Department of Labor Association Health Plans allow small
 verifies the Social Security number and employment eligibility             businesses, including self-employed workers, to band together
 information reported on Form I-9. It’s the quickest way for                by geography or industry to obtain healthcare coverage as if
 employers to determine the employment eligibility of new hires.            they were a single large employer. For information, visit dol.gov/
 Visit e-verify.gov, call (888) 464-4218 or email e-verify@dhs.gov.         general/topic/association-health-plans.

 16
LOCAL BUSINESS ASSISTANCE

                                                                     agency that grants U.S. patents and registers trademarks. For
Environmental Regulations
                                                                     information and resources about U.S. patents and federally
State assistance is available for small businesses that must
                                                                     registered trademarks consult uspto.gov. Call the patent and
comply with environmental regulations under the Clean Air Act.
                                                                     trademark office help center at (800) 786-9199 or visit your
State Small Business Environmental Assistance programs provide
                                                                     nearest office at Silicon Valley USPTO in San Jose, California,
free and confidential assistance to help small business owners
                                                                     uspto.gov/siliconvalley.
understand and comply with complex environmental regulations
                                                                        A patent for an invention is the grant of a property right to an
and permitting requirements. These state programs can help
                                                                     inventor, issued by the U.S. patent office. The right conferred by
businesses reduce emissions at the source, often reducing
                                                                     the patent grant is the right to exclude others from making, using,
regulatory burden and saving you money. To learn more about
                                                                     offering for sale, or selling the invention in the United States or
these free services visit nationalsbeap.org/states/list.
                                                                     importing the invention into the country. For information visit
» Oregon                                                             uspto.gov/inventors.
  Department of Environmental Quality                                   There are three types of patents:
  (503) 229-5696                                                      • Utility patents may be granted to anyone who invents
  deqinfo@deq.state.or.us                                                or discovers any new and useful process, machine,
  oregon.gov/deq
                                                                         manufacture, or composition of matter, or any new and useful
» Washington                                                             improvement.
  Department of Ecology                                               • Design patents may be granted to anyone who invents a new,
  Southwest Regional Office                                              original, and ornamental design for an article of manufacture.
  (360) 407-6300                                                      • Plant patents may be granted to anyone who invents or
  ecology.wa.gov                                                         discovers and asexually reproduces any distinct and new
                                                                         variety of plant, other than a tuber propagated plant or a
Accessibility and ADA Compliance                                         plant found in an uncultivated state.
For assistance with the Americans with Disabilities Act, call the    A trademark or service mark includes any word, name, symbol,
ADA Center at (800) 949-4232 or the Department of Justice at         device, or any combination, used or intended to be used to
(800) 514-0301. Direct questions about accessible design and the     identify and distinguish the goods/services of one seller or
ADA standards to the U.S. Access Board at (800) 872-2253, TTY        provider from those of others and to indicate the source of
(800) 993-2822, ta@access-board.gov or visit access-board.gov.       the goods/services. Trademarks and service marks may be
                                                                     registered at both the state and federal level. The U.S. Patent
Child Support                                                        and Trademark Office only registers federal trademarks and
Employers are essential to the success of the child support          service marks. Federally registered trademarks may conflict
program and are responsible for collecting 75% of support            with and supersede those registered only at the state level. Visit
nationwide through payroll deductions. The Office of Child           uspto.gov/trademarks.
Support Enforcement at Health and Human Services offers
employers step-by-step instructions for processing income            » State Trademarks
withholding orders for child support. Download the fact sheet          Oregon Secretary of State
about the Employer’s Role in the Child Support Program at the          Public Service Building
Office of Child Support Enforcement’s website at acf.hhs.gov/          255 Capitol St. NE, suite 151
programs/css > employer responsibilities. You can also find            Salem
                                                                       sos.oregon.gov/business/pages/trademarks.aspx
information about other employer responsibilities and tools that
can make meeting those responsibilities easier, such as electronic      Washington Secretary of State
income withholding orders and the Child Support Portal. Send            corps@sos.wa.gov
questions to employerservices@acf.hhs.gov.                              sos.wa.gov/corps/trademarks.aspx
                                                                     Copyrights protect original works of authorship including literary,
» Oregon
                                                                     dramatic, musical and artistic, and certain other intellectual
  Department of Justice Child Support
                                                                     works. Copyrights do not protect facts, ideas, and systems,
  (503) 373-7300
                                                                     although they may protect the way they are expressed.
  Toll-free Oregon (800) 850-0228
                                                                     For general information contact:
  TTY (800) 735-2900
  childsupportcustomerservice@doj.state.or.us                        » U.S. Copyright Office
  doj.state.or.us/child-support/services/enforcement                   U.S. Library of Congress
» Washington                                                           James Madison Memorial Building
  Department of Social & Health Services                               101 Independence Ave. SE
  (800) 442-5437                                                       Washington, DC
  dshs.wa.gov/child-support                                            (202) 707-3000 or toll free (877) 476-0778
                                                                       copyright.gov
Intellectual Property
Patents, trademarks, and copyrights are types of intellectual        Chambers of Commerce
property that serve to protect creations and innovations.            Visit oregonchamber.org. For Washington, visit wcce.org.
The United States Patent and Trademark Office is the federal

                                                                                                                                   17
LOCAL BUSINESS ASSISTANCE

      AVMAC President/CEO Bert Ortiz, left,
      and fellow U.S. Navy veteran and
                                                                                                         HOW THE SBA
      electrician Ken Morey manufacturing                                                                HELPED ME
      a power panel bracket.                                                                             SUCCEED
                                                                                                     U.S. Navy veteran Roberto Ortiz
                                                                                                     puts his 40 years of aviation
                                                                                                     management experience
                                                                                                     to use as a small business
                                                                                                     owner in Chesapeake, VA.
                                                                                                     Bert expanded AVMAC
                                                                                                     Inc. into the government
                                                                                                     sector fulfilling aviation and
                                                                                                     maritime logistical services
                                                                                                     with the help of his local SBA
                                                                                                     Veterans Business Outreach
                                                                                                     Center. VBOCs are the first
                                                                                                     stop for military community
                                                                                                     entrepreneurs looking to
                                                                                                     start, grow, or expand a small
                                                                                                     business. The VBOC located
                                                                                                     at Old Dominion University
                                                                                                     helped Bert obtain government
                                                                                                     contracting business
                                                                                                     certifications. With support
                                                                                                     from his local VBOC, Bert has
                                                                                                     strategically positioned AVMAC
                                                                                                     in the federal marketplace to
                                                                                                     better compete for large-scale
  COURTESY OF AVMAC INC.

                                                                                                     government contracts. From
                                                                                                     AVMAC’s first contract in 2010,
                                                                                                     this veteran-led company has
                                                                                                     nearly doubled in revenue and
                                                                                                     grown to over 400 employees.

                                              Opportunities
                                              for Veterans
Military community members become more successful entrepreneurs with the help of the SBA.

Entrepreneurship training                     Who’s eligible?                              members, and spouses through these SBA-
In Boots to Business, explore business        Service members transitioning out of         funded programs:
ownership and other self-employment           active duty and military spouses. Boots to   » Veteran Women Igniting the Spirit of
opportunities while learning key business     Business: Reboot, for veterans, National       Entrepreneurship in Syracuse, New York
concepts. Walk away with an overview of       Guard or Reserve members and military
                                              spouses, teaches this entrepreneurship       » LiftFund in San Antonio, Texas
entrepreneurship and applicable business
ownership fundamentals, including             curriculum off base in communities.          For service-disabled veterans
how to access startup capital using SBA       Register for either B2B program at           Learn how to start and grow a small
resources. Boots to Business is conducted     https://sbavets.force.com.                   business using these SBA-funded programs:
on all military installations as part of      For women veterans                           » Entrepreneurship Bootcamp for Veterans
the Department of Defense’s Transition        Receive entrepreneurial training geared        with Disabilities in Syracuse, New York
Assistance Program.                           toward women veterans, service

18
LOCAL BUSINESS ASSISTANCE

» Veterans Entrepreneurship Program at
  the Riata Center for Entrepreneurship,
  Spears School of Business, Oklahoma
  State University in Stillwater, Oklahoma
» Veteran Entrepreneurship Jumpstart
  at St. Joseph’s University in Philadelphia,
  Pennsylvania
» Dog Tag Inc., affiliated with Georgetown
  University in Washington, DC

Financing
Employee called to active duty?
You can receive funds that enable your
business to meet ordinary and necessary
operating expenses when an essential
employee is called up to active duty in
the military reserve. Ask your local SBA
specialist or lender about the Military
Reservist Economic Injury Disaster Loan.

Government contracting
Veteran-owned and service-disabled
veteran-owned small businesses that want
to better compete in the public market
receive training from the Veteran Institute
for Procurement, nationalvip.org.
VIP Start
Enter the federal market and become ready
for procurement.
VIP Grow
Strategize to expand and operate within the
federal marketplace.
VIP International
Enter or expand your federal and
commercial contracting opportunities
overseas.
Get certified
Learn about the service-disabled veteran-
owned small business certification program
on page 49.

Need assistance?
Veteran and military entrepreneurs
receive business training, counseling, and
referrals to other SBA Resource Partners
at a Veterans Business Outreach Center,
sba.gov/vboc. For veterans business
information visit sba.gov/veterans.
                                                COURTESY OF AVMAC INC.

                                                                                             19
LOCAL BUSINESS ASSISTANCE

Entrepreneurial
Resources
Regional Innovation Clusters
Create jobs and grow the economy through an SBA Regional
Innovation Cluster.                                                    Online Learning
                                                                       Find free short courses and learning
Who should join
Small businesses driving innovation in one of these tech industries:   tools to start and grow your small
                                                                       business at sba.gov/learning. The
• advanced composites
                                                                       SBA’s free Online Learning Center is a
• agTech
                                                                       great resource for every entrepreneur,
• bioscience
                                                                       especially rural business owners looking
• food processing
                                                                       for easy access to vital business training.
• data sciences
• medical sciences                                                     Courses include:

• power and energy                                                     • writing your business plan

• unmanned aerial systems                                              • understanding your customer

• water tech                                                           • buying a business

• wood products                                                        • marketing to win customers
                                                                       • legal requirements
How it works
                                                                       • financing options
Each industry cluster is based in a geographic region. Your small
business must be located in or near that region in order to join the   • disaster recovery
cluster. For example, the AgLaunch Initiative cluster, which focuses
on agricultural technology, is located in the Tennessee area. A
small agTech business in or near Tennessee will connect with
other agTech suppliers, service providers, and related institutions
through that innovation cluster.
                                                                          Native American
                                                                          Workshops
How it benefits you
Network with other industry innovators and connect with
resources that will help your small business find funding. You’ll
                                                                          Tribal enterprises and business organizations
also receive guidance on how to better compete for government
contracts and other opportunities for growth and expansion.               can receive entrepreneurial training at an SBA
Receive free technical and legal assistance to develop your tech          Entrepreneurial Empowerment Workshop. These
and get it to market for government and industry buyers.                  workshops cover business concepts important for
Get involved                                                              starting, growing, or expanding a small business.
Find an SBA Regional Innovation Cluster near you by visiting              RedWind instructors identify and help participants
sba.gov/localassistance. Select the regional innovation clusters          avoid common pitfalls. Learn how to prepare a
on the drop-down menu.
                                                                          business plan, gain access to capital, and basic
                                                                          book keeping. Request a workshop in your area by
                                                                          visiting nativesmallbusiness.org.

20
LOCAL BUSINESS ASSISTANCE

Emerging Leaders
Learn the skills to grow your small business in this seven-month course.

                                                                                              Accelerate
                                                                                              Growth
                                                                                              Small business
                                                                                              executives
                                                                                              looking to grow
                                                                                              their business,
                                                                                              create jobs, and
                                                                                              strengthen their
                                                                                              communities
                                                                                              will find their
                                                                                              next challenge
                                                                                              in the SBA Emerging Leaders program.
                                                                                              This seven-month course offers about
                                                                                              100 hours of training and provides the
                                                                                              opportunity for high-potential small
                                                                                              business owners to work with experienced
                                                                                              coaches and mentors while developing
                                                                                              connections with peers, local leaders, and
                                                                                              the financial community.

                                                                                              How it benefits you
                                                                                              Since the start of the program in 2008,
                                                                                              Emerging Leaders graduates have reported
                                                                                              creating over 6,500 jobs, gaining more than
                                                                                              $300 million in new financing, and securing
                                                                                              over $3.16 billion in government contracts.
                                                                                              Participants produce a three-year strategic
                                                                                              growth plan that connects them with the
                                                                                              necessary tools and resources to reach
                                                                                              major performance targets.
 COURTESY OF AA&A FIRE AND SAFETY

                                                                                              What you learn
                                                                                              The curriculum is research-based and
                                                                                              nationally scalable, enabling you to
                                                                                              engage in focused development and
                                                                                              expansion strategies, including options
                                                                                              for accessing new capital and securing
                                                                                              government contracts.

                                                                                              Who’s eligible
                                    HOW THE SBA HELPED ME SUCCEED                             Small businesses having annual revenues
       When April Broderick wanted to expand into government contracting, she turned to       of at least $250,000, in business
       the SBA. A&A Fire and Safety Co. in Cabot, AR serves the fire protection and service   for at least three years, and with at least
       needs of businesses, schools, and fire departments across Arkansas. She took over      one employee.
       from her father, Alan, in 2014, becoming one of the few women executives in her
                                                                                              Get involved
       industry. With the help of the SBA Emerging Leaders program, April received business
                                                                                              To register online, visit sba.gov/
       training and networking opportunities to help her better compete in the public
                                                                                              emergingleaders.
       marketplace. April committed to the program because she wanted to develop a three-
       year growth plan with business experts. Since graduating from Emerging Leaders, she
       has grown her business to six full-time employees, seven part time, with a projected
       2019 revenue of $1.7 million.

                                                                                                                                      21
LOCAL BUSINESS ASSISTANCE

Write your
Business Plan
Your business plan is the foundation of your business. Learn how to write a business plan with the help
of an SBA Resource Partner.

                                                                        TRADITIONAL BUSINESS
                                                                        PLAN FORMAT
                                                                        When you write your business plan, you don’t have to stick to the
                                                                        exact business plan template. Instead, use the sections that make
                                                                        the most sense for your business and your needs.
                                                                        Executive Summary
                                                                        Briefly summarize your company and why it will be successful.
                                                                        Include your mission statement, your product or service, and basic
                                                                        information about your company’s leadership team, employees,
                                                                        and location. You should also include financial information and
                                                                        high-level growth plans if you plan to ask for financing.
                                                                        Company Description
                                                                        Go into detail about the problems your business solves. Be specific
                                                                        as to audience and location. List out the consumers, organizations,
                                                                        or businesses your company plans to serve.
                                                                           Explain the competitive advantages you have that will make your
                                                                        business successful. Are there experts on your team? Have you found
                                                                        the perfect location? Your company description is the place to boast
                                                                        about your strengths.
                                                                        Market Analysis
                                                                        Demonstrate a solid understanding of your industry outlook and tar-
                                                                        get market. This is where it pays to partner with an experienced busi-
                                                                        ness counselor from your local Small Business Development Center,
                                                                        SCORE, Women's Business Center, or Veterans Business Outreach
                                                                        Center—all these SBA Resource Partners provide free or low-cost
                                                                        business assistance. Competitive research will show what other busi-
                                                                        nesses are doing and their strengths. In your market research, look for
                                                                        trends and themes. What do successful competitors do? Why does it
                                                                        work? Can you do it better? Now's the time to answer these questions.
Business plans help you run your business.
A good business plan guides you through managing your business.         Organization and Management
You’ll use your business plan as a roadmap for how to structure, run,   Explain how your com-
and grow your new business.                                             pany will be structured
   Business plans can help you get funding or bring on new              and who will run it.
business partners. Investors want to see a return on their                  Describe the legal            Want to see an
                                                                        structure of your busi-
investment. Your business plan is the tool you’ll use to convince
people that working with you—or investing in your company—is            ness. State whether you
                                                                                                          example of a
a smart investment. Brain storm with a business counselor (visit        have or intend to incor-          business plan?
one of our SBA Resource Partners detailed on page 10) and write         porate your business as     View examples of business plans
a traditional business plan, which uses a standard structure            a C or an S corporation,
                                                                                                    at sba.gov/business-guide/plan/
and detailed sections. Once you've got it all down, you can then        form a general or limited
                                                                                                    write-your-business-
condense it to a lean startup business plan, which typically            partnership, or if you're a
                                                                                                    plan-template
contains key points on only one page.                                   sole proprietor or limited
                                                                        liability company.

22
LOCAL BUSINESS ASSISTANCE

   TRADITIONAL BUSINESS PLAN CHECKLIST
                                                                           LEAN STARTUP PLAN FORMAT
                                                                           Write a lean startup plan if requested from an investor, or if your
    ❒ Executive summary                                                    business is relatively simple or you plan to regularly change and
                                                                           refine as you go.
    ❒ Company description
                                                                              Lean startup plans use more visual organization tools and only a
    ❒ Market analysis                                                      handful of elements to describe your company’s value proposition,
    ❒ Organization and management                                          infrastructure, customers, and finances. They’re useful for visualiz-
                                                                           ing your company's fundamental facts. Your business counselor can
    ❒ Service or product line
                                                                           help you edit down into the Business Model Canvas, used here—the
    ❒ Marketing and sales                                                  most well known style, or another lean startup template.
    ❒ Funding request                                                      Key Partnerships
    ❒ Financial projections                                                Note the other businesses you’ll work with--suppliers, manufactur-
                                                                           ers, subcontractors, and similar strategic partners.
    ❒ Appendix
                                                                           Key Activities
                                                                           List the ways your business will gain a competitive advantage.
  Use an organizational chart to show the hierarchy. Explain how
                                                                           Will you sell direct to consumers or use technology to tap into the
each person’s experience will contribute to the success of your
                                                                           sharing economy?
venture. Consider including CVs of key members.
                                                                           Key Resources
Service or Product Line
                                                                           List resources you’ll leverage to create value for your customer.
Describe what you sell or what service you offer. Explain how it ben-
                                                                           Your most important assets include staff, capital, or intellectual
efits your customers and the product lifecycle. Share your plans for
                                                                           property. Leverage business resources that might be available
intellectual property, like copyright or patent filings. If you're doing
                                                                           to women, veterans, Native Americans, and HUBZone–certified
research and development for your service or product, explain it.
                                                                           businesses.
Marketing and Sales
                                                                           Value Proposition
Your marketing strategy should evolve and change to fit your needs
                                                                           Make a clear and compelling statement about the unique value
in each context.
                                                                           your company brings to the market.
   Describe how you'll attract and retain customers. Show how a
sale will actually happen. You'll refer to this section later when you     Customer Relationships
make financial projections, so be thorough.                                Describe how customers will interact with your business. Think
                                                                           through the customer experience from start to finish. Is it auto-
Funding Request
                                                                           mated or personal? In person or online?
If you're asking for funding, outline your funding requirements.
Specify whether you want debt or equity and the terms you'd like.          Customer Segments
Your goal is to clearly explain how much funding you’ll need over          Name your target market. Your business won’t be for everybody;
the next five years and how the investment will be used.                   it’s important to have a clear sense of who you serve.
    Specify if you need funds to buy equipment or materials, pay           Channels
salaries, or cover specific bills until revenue increases. Explain how     List the most important ways you’ll talk to your customers.
you'll pay off the debt.
                                                                           Cost Structure
Financial Projections                                                      Will your company focus on reducing cost or maximizing value?
Supplement your funding request with a prospective financial               Define your strategy, then list the most significant costs you’ll face.
outlook for the next five years. Show how your business will be a
                                                                           Revenue Streams
financial success.
                                                                           Explain how your company makes money: direct sales, member-
   If your business is already established, include income state-
                                                                           ships fees, selling advertising space? If your company has multiple
ments, balance sheets, and cash flow statements for the last three to
                                                                           revenue streams, list them all.
five years. List collateral you could put against a loan.
   Include forecasted income statements, balance sheets, cash
flow statements, and capital expenditure budgets. For the first
year, be even more specific and use quarterly—or even monthly
—projections. Make sure to clearly explain your projections and               LEAN STARTUP PLAN CHECKLIST
match them to your funding requests.                                          ❒ Key partnerships                ❒ Customer segments
   Use visual organization tools--graphs and charts—to tell your
                                                                              ❒ Key activities                  ❒ Channels
business's financial story.
                                                                              ❒ Key resources                   ❒ Cost structure
Appendix
Here you'll attach supporting documents or other requested                    ❒ Value proposition               ❒ Revenue streams
materials. Common items to include are credit histories, CVs,                 ❒ Customer relationships
product pictures, letters of reference, licenses, permits, patents,
legal documents, and other contracts.

                                                                                                                                              23
local success story

                  Kim Erion            PRESIDENT/LE AD ECOLOGIST, LKE CORP.
                                                    Wa shougal, WA

Thanks to the SBA, LKE Corp.             • What challenge did you have? It’s difficult to be a woman competing in the
plays a vital role in restoring the        construction industry. I’m doing the hard work to secure the business contract
natural habitat of the Pacific             and I’m also working to correct a perception. I knew that becoming a government
Northwest. The SBA 8(a) Business           contractor would empower me while also scaling up my business to the next
Development Program helped Kim             level. One of our biggest obstacles was figuring out the government contracting
Erion better compete for government        process. Bidding on and winning government contracts is a daunting process.
contracts that would help her
enhance wildlife habitat and restore
                                         • What was the SBA solution? Thanks to the guidance from my Portland SCORE
watersheds for the U.S. Navy and
                                           mentor, I started up my business with confidence. As it grew, I often con-
Army Corps of Engineers.
                                           sulted a business adviser at the Portland Community College Small Business
   Kim feels herself tuned into
the needs of both developers and
                                           Development Center. I joined the SBA Emerging Leaders program, where I
conservationists—one of her                received business training and networking opportunities. In 2017, I graduated
grandfathers was a mill owner, the         from the SBA 8(a) Business Development Program, which provides free business
other a park ranger. Her father was        development education to better compete in the public sector. I had the oppor-
a logger, her mother a spiritualist.       tunity to meet with government contracting specialists so that I could under-
When Kim wanted to grow her                stand what agencies are looking for and how to best bid on those contracts.
construction company, she chose
the best path for her and many busy      • What benefit did this have for you? We’ve been awarded over 180 environ-
business owners: the SBA Emerging          mental restoration contracts, directly responsible for over 1,000 miles of water-
Leaders program.
                                           shed restoration. We’ve also done 112 major instream restorations, including
                                           the Toutle River in Washington and Oaks Bottom Wildlife Refuge channels and
                                           box culvert in Oregon. Our success has allowed me to extend a comprehensive
                                           benefit package, including competitive base pay, health insurance, a 401(k)
                                           plan, and other benefits to my 35 team members. We’re 'having fun habitating'
                                           as I like to say, and that is true success.

24
LKE President Kim Erion checks the
                  turbidity of the water at a watershed
                  restoration project site.

                  Thanks to the guidance
                  from my Portland SCORE
                  mentor, I started up my
                  business with confidence.”
COURTESY OF LKE

                  Kim Erion
                  President/Lead Ecologist, LKE Corp.

                                                          25
FUNDING PROGRAMS
                               Financing Your Small Business

 How We Did It

Crafting a
Business
SBA-backed financing helped Superstition Meadery expand
into a multimillion dollar enterprise.
written by Becky Bosshart
                                                               COURTESY OF SUPERSTITION MEADERY

   26
FUNDING PROGRAMS

J
            ennifer and Jeff Herbert’s                                        Solution
            home-based brewing has                                            Thanks to guidance from an SBA
            expanded into a global,                                           Resource Partner, the Small Business
            multimillion dollar                                               Development Center at Yavapai
            enterprise thanks to SBA                                          Community College, Jennifer and Jeff
assistance. Using Arizona honey and                                           learned about financing that worked

                                                                                                                                5
ingredients they’ve sourced from                                              for them. The SBA guarantees loans
around the world (such as Tahitian                                            made by lending institutions to small

                                                                                                                                           Tips for
vanilla and Moroccan saffron), the                                            business that would not otherwise be
Herberts are selling nearly 30,000                                            able to obtain financing. Their small

                                                                                                                                           Success
gallons annually of their honey-based                                         business qualified for two SBA-backed
fermented beverage. They operate a                                            loans totaling more than $600,000. The
downtown Prescott, Arizona tasting                                            Herberts’ first SBA-backed loan allowed
room and state-of-the-art production                                          them to acquire commercial property to
facility, creating jobs and building                                          design and build their mead production            Get guidance.
a local craft industry. The Herberts,                                         facility. Their second SBA-backed loan            Develop a working relationship with an
founding members of the American                                              provided the funding for professional             SBA Resource Partner (see page 10) to
Mead Makers Association, have                                                 brewing equipment to complete their               help you find the funding that works
traveled around the world hosting                                             7,450-square-foot production space. The           best for you.
pairing events and pouring at craft                                           Herberts recently purchased a historic
beverage festivals.                                                           building in downtown Phoenix, Arizona
                                                                              to open a mead-pairing restaurant.                Define your lending needs.
Challenge
                                                                                                                                Determine if a loan is right for you. Is
The Herberts wanted to scale up their                                         Benefit
                                                                                                                                this the right time? How much do you
meadery while also staying true to                                            The Herberts started with two
                                                                                                                                need? What are you going to use it for?
their values of quality ingredients and                                       employees and now have over 20
craft process. It is often difficult for                                      producing 29,000 gallons this year.
new entrepreneurs or unique concepts                                          From a homegrown setup, Jennifer and
                                                                                                                                Talk to multiple lenders.
like a meadery to get traditional                                             Jeff are now charting revenue in excess
                                                                                                                                See who best matches you and your
financing, even though they knew                                              of $2.6 million and distributing to 37
                                                                                                                                business. Has the lender successfully
they had a great idea, the backing                                            states, across Europe and Southeast
                                                                                                                                worked with other businesses in
wasn’t there to expand. They say that                                         Asia. They have plans for another                 your industry?
choosing to do something new breaks                                           expansion, including a shipping
the mold, which can be uncomfortable                                          warehouse to manage their online retail
for traditional lenders.                                                      and wholesale orders.
                                                                                                                                Check all options.
                                                                                                                                Consult with your lender to see if
                                                                                                                                you’re eligible for SBA financing
                                                                                                                                programs, determined by your
                                                                                                                                industry & experience; collateral;
                                                                                                                                credit score; and the relationship &
                                                                                                                                transparency you develop with the
                                                                                                                                lending agent.

                                                                                                                                Be ready for the ups
                                                                                                                                and downs.
                                                                                                                                Your entrepreneurial endeavor will
                                                                                                                                be a roller coaster ride filled with
                                                                                                                                challenges and successes. The path
                                                                                                                                is all consuming so make sure that
    COURTESY OF SUPERSTITION MEADERY

                                                                                                                                you love what you do. Passion is the
                                                                                                                                price of admission.

                                       Jeff & Jennifer Herbert, owners of Superstition Meadery, completed their 7,450-square-
                                       foot production space and opened a tasting room in Prescott, AZ with the assistance of
                                       SBA-backed financing. See their story on YouTube by searching for the 2019 National
                                       Small Business Persons of the Year.

                                                                                                                                                                       27
You can also read