Stadium Production Manager - World Netball Digital Marketing Manager Candidate Information

Stadium Production Manager
         Edgbaston
             WorldStadium
                    Netball
Digital Marketing Manager
    Candidate
       Candidate Information
                 Information

Introduction from Clare Briegal, Chief Executive Officer, World Netball

                             Dear Candidate

                             World Netball, the sport’s international governing body, works with our Member nations towards
                             our clear purpose: To create a better world through netball.

                             Netball is a sport that provides opportunities and choices and creates connections
                             and communities for millions across every continent. It is truly a force for good. It is an exciting
                             time for our sport with the Commonwealth Games in Birmingham in 2022 and the Netball World
                             Cup 2023 in Cape Town representing huge opportunities to continue to develop internationally
                             and attract more players and participants worldwide.

 We are a small and dedicated team based at our offices in MediaCityUK, Salford Quays, Manchester and our new Digital
 Marketing Manager will play a crucial role in helping us connect with netball players, officials, fans and followers and grow at
 every level.

 You will have an opportunity to work on major projects and global events, use your existing skills and we will support you to
 develop new ones. This is a great role for an experienced marketing professional to develop their career in the sports industry,
 use your creativity and grow with us.

 To learn more about World Netball and our plans for the future please see our Strategic Plan 2021 HERE

 I look forward to meeting you during this process.

 Clare Briegal
 Chief Executive Officer

World Netball - Digital Marketing Manager

   Our Vision: A sport that is open to all and inspires netballers to embrace opportunities and achieve their potential.

   Grow
   We will increase global participation, reach, revenue and capacity.

   Play
   We will drive game development and worldwide delivery of a portfolio of thrilling world-class events.

   Inspire
   We will harness the power of netball to change lives.

   World Netball will grow, play, and inspire at every level, as well as engage and excite through collaboration and sharing.
   We are committed to implementing our vision and we invite you all to join us on this journey.

Stadium Production Manager
World Netball
                                    Edgbaston Stadium
Digital Marketing Manager
Job Description
                                  Candidate Information

Job Description

   Job Title: Digital Marketing Manager

   Job Purpose: To deliver all aspects of digital marketing for the Federation and in line with World Netball’s strategic plan ‘To
   Grow, To Play, To Inspire’, utilising best practice digital marketing tools to:

   •    Expand netball’s worldwide reach and impact, building on our unique female-focused foundations, with internal and
        external stakeholders worldwide.

   •    Recruit, retain and reward a ‘Magic Million’ database of netball fans to engage with our audience and commercialise
        this for use with our current and future partners.

   Reporting To: Chief Executive

   Supported By: Sports Administration Intern

   Location: World Netball HQ, MediaCityUK, Salford Quays
   The role is office based, minimum three days a week, with some flexibility for an element of home based working. Some
   domestic and international travel will also be required.

   Remuneration: £35k to £40k dependent on experience.

   Additional Benefits: 25 days annual leave, pension, healthcare scheme.

   Hours: Standard working hours are 9:00 to 17:00 although flexibility is required to ensure core objectives are achieved.

                                            Candidates must be eligible to work in the UK.

Job Description

   Responsibilities

   •    Develop and implement a digital strategy to bring international netball to a global audience in line with the WN’s
        strategic plan and commercial strategy.

   •    Develop a communications and content strategy for WN and its digital channels including an annual marketing plan.

   •    Plan and deliver digital marketing campaigns via all relevant channels including email, social media, apps, and website
        to support WN’s strategy to grow global participation, reach, revenue, and capacity.

   •    Lead on delivery of digital products for WN, identifying where digital tools or techniques can ensure efficient and
        effective delivery of organisational priorities, including the creation of a ‘Magic Million’ fan database and Netball World
        Cup app/OTT platform.

   •    Develop existing World Netball Rules App and databases (media, partners, WN Member Nations and Regional
        Federations) in line with business priorities.

   •    Support on any commercial partnerships and ensure that any partner digital rights are delivered.

   •    Measure and report performance on all digital marketing and assess against goals (KPI’s).

   •    Identify the latest trends and technologies impacting the sport and marketing industries.

   •    Manage and control the digital marketing budgets.

Job Description

   Responsibilities (continued)

   •    Manage digital-related agencies and vendor relationships, including contracting and RFP processes.

   •    Develop the World Netball Brand assets ensuring all stakeholders adhere to guidelines.

   •    Liaise with and respond to enquiries from the press and media.

   •    Write and edit articles, reports, statements, and press releases for WN, and manage the PR aspect of a potential crisis.

   •    Work with WN Member Nations and Regions, through guidance and coaching to ensure they maximise their digital
        marketing opportunities.

   •    Work with the Organising Committees of WN Events such as the Netball World Cup and the Commonwealth Games to
        deliver co-ordinated impactful communications.

   •    Work with the CEO, Board and Commercial Committee to develop and implement digital communications that support
        our commercial partners, exploits sponsorship opportunities and leverages the value of the WN brand and events.

   •    Work with WN technical panels and International Umpiring Manager to deliver resources for coaching, umpiring, and the
        Rules of Netball.

   This list is not to be regarded as exclusive or exhaustive, as there may be other reasonable duties and requirements
   associated with the post, which WN may call upon the post-holder to perform from time to time.

Stadium Production Manager
         Edgbaston Stadium
             World Netball
Digital Marketing Manager
       Person Specification
       Candidate Information

Person Specification

Skills and Experience

Essential:

•    Demonstrable experience in Digital Marketing and Communications within the sport sector.

•    Experience of creating and delivering successful digital marketing strategies through relevant channels including digital, social
     and broadcast media.

•    Knowledge and understanding of creating and utilising first party databases to deliver commercial success.

•    Empathy and experience working with multi-cultural, multi-geographical settings with volunteers.

•    Excellent verbal and written communication skills.

•    The ability to prioritise, work flexibly, to withstand unconventional hours and travel domestically and internationally as required.

•    Tertiary level education degree (BA or similar).

Desirable:

•    Degree in relevant discipline (e.g. marketing)

•    Knowledge of netball and international sporting environment

Person Specification

Personal Attributes:

The ideal candidate will espouse World Netball’s seven essential
ETHICAL values:

EXCELLENCE We strive for excellence in everything we do.

TEAMWORK We work effectively within and across regions.

HEART We foster friendship and respect through our shared love of
netball.

INTEGRITY We always do the right thing no matter how hard it is.

COURAGE We think big, are decisive, and persevere to make a
difference.

ATHLETES We respect and enable the voice of the athletes in our sport.

LEADERSHIP We lead and govern in a way that reflects our values.

Stadium Production Manager
         Edgbaston
             WorldStadium
                    Netball
Digital Marketing Manager
              How
       Candidate     to Apply
                 Information

Equal Opportunities

World Netball is committed to equal opportunities for all staff and applications from individuals are encouraged regardless of
age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage
and civil partnerships.

How to Apply

To apply for this role please submit your CV with supporting covering letter which demonstrates your suitability for the role via
email to info@kinseysears.com
Candidates will also be asked to voluntarily complete an Equal Opportunities Monitoring Form.
The deadline for applications is Friday15th October 2021 and interviews will take place shortly after.

Kinsey Sears is an executive search organisation specialising in the sports sector with unparalleled experience in the industry
worldwide.
Our company has been exclusively appointed by World Netball to conduct all aspects of this assignment.
For a confidential discussion regarding this role please contact:
Tom Sears, Managing Director

m: +44 7775 106670
t: +44 203 488 2629
e: tsears@kinseysears.com