SPRING SUMMER 2021 - Paper Mache Tiger
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SPRING SUMMER 2021
SPRING SUMMER 2021
22 - 30 SEPTEMBER
AYA MUSE
EUDON CHOI
MYKKE HOFMANN
ÊTRE CÉCILE
ALLUDE
ABOUT
EMMA CHARLES
DALOOD (GUEST BRAND)
HIGH SUMMER & PRE FALL 2021
7 - 14 OCTOBER
PETAR PETROV
PETAR PETROV Petar Petrov founded his eponymous womenswear brand in Vienna in 2009 creating a dynamic, elegant aesthetic that fuses feminine fluidity with precise tailoring. “A concept of luxury that can be summarized in a few words does not exist for me. Of course, the nest fabrics and leathers, colours and materials create the products ‘value’, but I try to design with my personal idea of a modern woman in mind. I learn from my clients and what they share is independence, individuality and a taste for the unexpected.” Petrov has attracted clientele including Amal Clooney, Anne Hathaway, Celine Dion, Julia Roberts, Lily James & Margot Robbie. PETARPETROV.COM @PETARPETROVOFFICIAL STOCKISTS Apropos ∙ Bergdorf Goodman ∙ Harrods ∙ Hudson Bay Company ∙ Lane Crawford ∙ Matchesfashion.com ∙ Moda Operandi ∙ Mue ∙ Mytheresa ∙ Net-a-Porter ∙ Selfridges ∙ Tsum & more BOOKINGS kate.olsson@papermachetiger.com 7th - 14th October / Order Deadline: 16th of October
AYA MUSE Designed in the heart of Los Angeles, Aya Muse is derived from the Japanese word meaning colorful and the Greek word for inspiration. When placed side by side, it quite literally means colorful inspiration and this philosophy is carried on from collection to collection. Aya Muse deconstructs the status quo and makes it her own. She develops trends based on what she wants to wear, not what she thinks others might. She designs pieces that are missing from the current market and offers women around the world a chance to feel like a slightly cooler version of themselves. Aya Muse isn’t restricted by what is en vogue at the time, she wants to wear something, she simply creates it. All Aya Muse products are ethically made, and single-use plastic-free. AYAMUSE.COM @AYAMUSE STOCKISTS Brown Thomas ∙ Galeries Lafayette Doha ∙ Harvey Nichols ∙ Kith ∙ Luisa Via Roma Market ∙ Point Com ∙ Revolve ∙ Selfridges BOOKINGS leonora@papermachetiger.com 22nd - 30th September / Order Deadline: 2nd of October
EUDON CHOI Eudon Choi is a contemporary womenswear brand that effortlessly combines masculine tailoring with a feminine sensibility. Designed to be worn season after season, the garments adapt to an individual’s personality and marry seamlessly into their wardrobe offering something unique, understated and intellectual. Using traditional menswear detailing and sartorial techniques to shape the female form, items are meticulously constructed and become undeniably feminine once worn. Inspired by art, architecture and historical figures, each season explores the obscure beauty found in everything from the British coastline to Berber rugs but never strays from the sleek, modernist ideal at the core of the brand. EUDONCHOI.COM @EUDONCHOI STOCKISTS Alothman ∙ Artifacts ∙ Biffi ∙ Bloomingdales Kuwait ∙ Boon The Shop ∙ Boutique 1 ∙ Fourm Studio ∙ Frankie Shop ∙ Harvey Nichols UK ∙ Mercer By Edith ∙ Moda Operandi ∙ My Boon ∙ Ounass ∙ Rent the Runway ∙ Selfridges ∙ Tsum & more BOOKINGS jade@papermachetiger.com 22nd - 30th September / Order Deadline: 2nd of October
MYKKE HOFMANN Established in 2017, Mykke Hofmann is all about a modern form of femininity. The label embraces flowing materials, an alluringly feminine style, intricate details and women with attitude. “We aim to dress women with an elegance that is as effortless as it is empowering, that makes them feel as beautiful and bold as they look, and that supports their confidence to pursue whatever they set their minds to” is how Sedina (Mykke) Halilovic and Jelena Hofmann would describe their motivation. The collection is 100% of European origin and produced in their own production site in Serbia. MYKKEHOFMANN.COM @MYKKEHOFMANN STOCKISTS Alsterhaus ∙ Beams ∙ Harvey Nichols Riyadh ∙ Hunting & Collecting ∙ Journal Standard ∙ KaDeWe ∙ Market ∙ Moda Operandi ∙ Printemps ∙ Rope Mademoiselle ∙ Takashimaya BOOKINGS jade@papermachetiger.com 22nd - 30th September / Order Deadline: 2nd of October
ÊTRE CÉCILE Known for tongue-in-cheek slogans, punchy prints, and luxury fabrications, Être Cécile was founded by Yasmin Sewell and Kyle Robinson, two London- based fashion specialists who were driven to fill a gap in the market for accessible luxury essentials. A perfect blend of British wit and Parisian charm, Être Cécile reflects their long-standing desire to create accessible, high-quality pieces for every day. Être Cécile injects wardrobe staples such as classic t-shirts, denim, track suiting and ready to wear with an appreciation of all things Français. From the love of puns and word-play, to cultural icons like Serge Gainsbourg and Jane Birkin, to the world seen through Cécile’s eyes en vacances, each collection reflects a certain desire for levity, effortlessness, and fun. ETRECECILE.COM @ETRE_CECILE STOCKISTS Artifacts ∙ Shoplinq ∙ Etoile ∙ Rubaiyat ∙ Hudson’s Bay ∙ Incu ∙ Lane Crawford ∙ Liberty ∙ Nordstrom ∙ Shopbop ∙ Tom Greyhound & more BOOKINGS leonora@papermachetiger.com 22nd - 30th September / Order Deadline: 2nd of October
ALLUDE Allude is synonymous with authentic and luxurious cashmere knitwear. Each collection synthesises form with function, and takes inspiration from art to technology to the natural world. Creative director Andrea Karg explains the Allude concept; “Our classics are so trendy they don’t look boring, and our trend pieces are so classic they’re wearable.” The label boasts enviable press coverage, with designs featured in Elle, InStyle, Marie Claire, Numéro and Vogue. ALLUDE-CASHMERE.COM @ALLUDE_CASHMERE STOCKISTS Apropos ∙ Free Shop ∙ Harvey Nichols Hong Kong ∙ Mue ∙ Lodenfrey ∙ Matchesfashion.com ∙ Mode Sportif ∙ Mytheresa ∙ Net-A-Porter ∙ Nordstrom ∙ SuperNormal ∙ Icon BOOKINGS jade@papermachetiger.com 22nd - 30th September / Order Deadline: 2nd of October
EMMA CHARLES British Accessory designer Emma Charles launched her debut handbag only collection for Resort 2020. Charles’ clean, elegant yet fun pieces are inspired by her RTW beginnings and love of antique objects. Detail, colour and unique shapes all marry together to form the modern day-to- evening piece. Former Ready-To-Wear brand, established in 2016. Charles’ love for luxury craftsmanship and detailing crosses over into the contemporary accessory market. Manufactured in Spain using the finest Italian skins. Gaining many acclamations as a RTW brand including, WWD’s One to Watch, Vogue Talents, Drapers’ One to Watch, the signature Lady Gwen bag named ‘IT Bag’ of SS19 by Threads Styling, plus many editorial features in publications such as Vogue, L’Officiel, LOVE, British Girls, Elle, InStyle and many more. EMMACHARLES.CO.UK @emmacharlesuk STOCKISTS Eraldo ∙ Fourm Atelier ∙ La Rinascente ∙ Lane Crawford ∙ Market Ortensia ∙ Printemps Selfridges ∙ Stunning Lure ∙ The Republique ∙ The Webster BOOKINGS jade@papermachetiger.com 22nd - 30th September / Order Deadline: 2nd of October
ABOUT ABOUT is a wellness focused lingerie brand from the Baltics. No rough stitching. No itchy fabrics. No wires or bones. ABOUT produce and manufacture clean and sustainably, committed to eliminating any toxic chemicals at all stages of the product lifecycle and to be as carbon and fossil-fuel neutral as possible. Garments are made from primarily biodegradable natural and plant-based fabrics such as soy, cotton, linen, merino wool, modal and tencel®. Their exceptional value is a transparent, vertically integrated business model, developing and producing everything, from yarn to ready garment, in-house at their own certified jersey factory in Lithuania. In 2017, ABOUT joined the Greenpeace initiative DETOX and in 2020, ABOUT’s holding company became the first producer in the world to fully comply with the Greenpeace environmental standards. ABOUTWEAR.COM @ABOUT_WEAR STOCKISTS Matches Fashion ∙ Le Bon Marche ∙ La Marca Madrid ∙ August Pfueller ∙ Apt 3-R Amour Fou ∙ 69B BOOKINGS leonora@papermachetiger.com 22nd - 30th September / Order Deadline: 2nd of October
DALOOD (GUEST BRAND) Founded in 2002, the fashion brand Dalood was re-established in 2013 after Maka Kvitsiani gradually started taking over the reins of the company and was appointed as a Creative Director in 2015. Successfully leveraging the brand’s strongest sides - masterful tailoring, impeccable needlework, boundless creativity and product diversity, over the years, Dalood has evolved into a quality and aesthetic-driven brand, aspired to empower and support women in their day-to-day lives. The company’s team-oriented, positive corporate culture combined with the excessively experienced and devoted team of professionals allowed the brand to become one of the leading Georgian brands in the global fashion scene. DALOOD.COM @daloodtbilisi BOOKINGS leonora@papermachetiger.com 22nd - 30th September / Order Deadline: 2nd of October
PHYSICAL APPOINTMENTS:
London Only - 26 Cross St, N1 2BG
VIRTUAL APPOINTMENTS:
via ZOOM (Models will be available)
ONLINE ORDER:
via JOORYou can also read
