Leonardo Hotels Franchise - An intelligent decision! - Leonardo Hotels
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Leonardo
Hotels
Leonardo Hotels
Franchise –
An intelligent decision!
Our diversity
Content About Leonardo Hotels 3 Destinations 4 Vision & Mission 6 Individual variety with a strong brand 7 Core Values 8 Cultures 9 Why join Leonardo Hotels 10 Your contacts – Head Office 12
Leonardo Hotels –
Your professional partner
Dear Colleague,
Many thanks for your interest in our company and our Leonardo
Hotels brand. The aim of this brochure is to provide you with an
overview of the Leonardo Hotels Group and illustrate the oppor-
tunities you have with us as a franchise partner.
Our chief focus is on supporting your entrepreneurial commit-
ment to the full with our competence and experience in the
sector. The success of a franchise system depends, in fact, on the
success of its partners. With this in mind, we are keen to set up a
good collaboration based on partnership between the system
head office and our franchise partners. We also want to combine
the advantages of an internationally operating enterprise with
the enthusiasm of local entrepreneurs.
You thus benefit from all the advantages of a franchise partner-
ship with a strong brand image. Naturally, together with our team,
we are at your full disposal for any questions regarding this bro-
chure and the overall concept.
The slogan „The Art to Feel at Home“ can thus become our com-
mon objective.
David Fattal - Daniel Roger -
Owner and Managing General Manager
Director of Fattal Hotels Leonardo Hotels
About Leonardo Hotels
Leonardo Hotels, the European Division of Fattal Hotels, foun
ded in 1998 by David Fattal, comprises currently 60 hotels in the
3-4 star category in Germany, Belgium, Switzerland and Israel
and have been active on the European market since 2006. Each
one of these hotels is expressive of a hospitality that includes in-
dividual service to meet individual requirements. All over Europe,
Leonardo Hotels stand for excellent hotels with regional and in-
dividual character at attractive destinations. No matter which
hotel you choose – you will discover
“The Art to Feel at Home”.
Destinations
Leonardo Hotels have established themselves in the 3-4 star plus
category in prominent cities and destinations within Europe.
Postioned at attractive locations Leonardo Hotels offer features
such as airport proximity, city centre or the quiet countryside.
The hotels are designed to cater to the special requirements of
business travelers as well as those of event participants, travel
groups or weekend travelers.
Our motto: Service-Comfort-Individuality – Value for Money!
At Leonardo Hotels your business property is supported to all
intents and purposes in areas of Sales & Marketing, Revenue,
Accounting, IT management and much more. Becoming fran-
chisee of Leonardo Hotels gives you support in the supporting
areas and creates more focus on what really counts, our guests.
Our success is the evidence.
2
Hamburg
Berlin
Bruges Antwerp Cologne Dresden
Freital
Wavre Frankfurt a.M. Weimar
Charleroi Mannheim-
Namur Ladenburg Nuremberg
Heidelberg
Munich
Haifa
Tiberias
Zurich
Tel Aviv Jerusalem
Dead
Sea
Beer Sheva
Eilat
Germany Berlin • Cologne • Dresden • Freital • Frankfurt am Main • Hamburg •
Heidelberg • Mannheim-Ladenburg • Munich • Nuremberg • Weimar
Belgium Antwerp • Bruges • Charleroi • Namur • Wavre
Switzerland Zurich
Israel Beer Sheva • Dead Sea • Eilat • Haifa • Jerusalem • Tel Aviv • Tiberias
5
Vision & Mission
Leonardo Hotels is a Europe-wide hotel chain of individual hou-
ses located in attractive destinations. Each individual hotel is
characterised by its own regional character and the special lo-
cal relationship to the destination.
Our name stands for friendly, individual and charming service
and we offer our guests the ideal starting point for their travels
and activities. Our aim is to more than fulfil their needs - each
and every day - with full commitment of heart and mind.
We are friendly, obliging and charming hosts! We get to know our
guests and adapt ourselves to their needs! We greet them every
day with a sincere smile, and show constantly our motivation and
our pride in being a part of Leonardo Hotels.
“The vision of Leonardo Hotels:
Inspired by our guests to create values and cus-
tomer satisfaction.”
Individual variety
with a strong brand
Leonardo Hotels as umbrella brand
Hotels with individual characteristics and offers in attractive
destinations.
Inspired by and specialising in the individual needs and wishes
of individual guests
The emotional suggestion “Leonardo Hotel - a good feeling”
is emphasised by the Organic breakfast corner and the con-
centration on contemporary environmentally-friendly and sus-
tainable realisation such as the provision of Fair Trade coffee.
Target groups are business travellers, conferences and mee-
tings as well as leisure guests on city or cultural tours.
Leonardo Hotels embody „The Art to Feel at Home!“
As part of the expansion course of the Europe-wide hotel
chain the Leonardo Hotels brand is supplemented by additi-
BOUTI QUE onal categories.
Hotels
The Leonardo brand is found in different cate-
gories of properties:
“Leonardo Hotel” expresses the category of 3*+ and 4* hotels,
Inn “Leonardo Royal Hotel” qualifies for 4*+ category,
Hotels
“Leonardo Boutique Hotel” are the specially designed hotels
with very special personal features,
“Leonardo Inn Hotel” expresses the category of 3* hotels,
“Leonardo Suites Hotel” for hotels / boarding houses offering
long-stay accommodation.
Hotels
7
Core Values
Sympathetic – Employees, who make Leonardo Hotels an experience worth having
Leonardo Hotels employees are always proactive and satisfy the
guests‘ needs with a personal touch, a sincere smile and indivi-
dual service. As a Europe-wide hotel chain we treat guests of
other cultures and regions with tolerance and respect. Leonar-
do Hotels employees have a positive basic philosophy and are
obliging and attentive hosts. Leonardo Hotels employees under-
stand that every reservation presents the opportunity to meet
the guest‘s requirements in a very individual way. Our staff are
always charming, well-informed, professional and convincing.
Individual – Each Leonardo Hotel with its own characteristic charm
Each individual hotel is characterised by its own regional charac-
ter and the special local relationship to the destination. Each Le-
onardo Hotel offers an individual ambience and mood, through
individual interior design, atmosphere and service. All Leonardo
Hotels employees are special in their own individual way and
pass on this feeling to the guests. Leonardo Hotels have recog-
nised that guests desire individual service; and wish for individual
hotels meeting individual needs.
Comfortable – the Leonardo Hotels service
Leonardo Hotels offer comfortable service – our aim is ‘guest satis-
faction’. Leonardo Hotels offer comfortable ways to make a reser-
vation – with only 3 clicks at www.leonardo-hotels.com! We offer
technically state-of-the-art reservation methods for medium-sized
companies on our hotel website using the specified ‘Corporate
Code’. Our pricing system is comfortable, attractive and transpa-
rent; meeting the needs of our individual guest clientele.
8Cultures
We welcome people from other cultures and religions with tolerance and respect. We
greatly enjoy working with others, and our positive attitude makes us courteous and
attentive hosts. “Feels like home” is our motto and this is what our guests experience.
The challenge we set ourselves everyday is to exceed the expectations of our guests.
We always smile
We welcome our guests with a genuine smile every day! Our
guests are always addressed by name and greeted with charm
and affection. We are the hosts of the guests stay and offer a
wide variety of service, all with a personal touch. We try to know
our guests, aim to meet their individual needs and show our moti-
vation and pride to be a part of Leonardo Hotels at all times.
Exceed expectations
We do what it takes to make our guests’ stay a positive experi-
ence and offer an atmosphere that enables our guests to feel at
home. We offer a high-quality service that distinguishes us from our
competitors. We work with initiative and efficiency. We take our
business seriously. We respond positively to criticism, allowing us to
improve our performance and further exceed the expectations.
True pride
We stand for personal and charming service and offer our guests
the ideal starting point for their travels. It is our aim to leave our
guests feeling at home. We are what we do! We do what we say!
We say what we are! We are Leonardo Hotels!
9Why join Leonardo Hotels
Hotels benefit from being part of an International well established brand whilst remaining
in control of their business and retaining their individual local charm and character.
Other Hotel Brands are demanding extensive and expensive investments for re-branding,
upgrading and life safety. Our approval process is simple and fast .
Some of your benefits
Benefit from the innovation and advancement in its technology
strategy by the development and integration of a powerful two-
way interface as a directly connected distribution solution allowing
direct circulation of its rates and availabilities to the largest Euro-
pean online providers such as Expedia, Booking and the 4 GDS’s,
through the partnership with Synxis. In addition to the beneficial
usage of this new development the strong Leonardo Hotels web-
site www.leonardo-hotels.com is also directly connected with the
PMS system Optima and enables as well the automatic receipt
of reservations. This solution allows the seamless integration and
assures rate parity, accurate availability, and thereby the optimal
results for cementing strong relationships with its suppliers on the
one side and clients from the other, while reducing labour costs
to minimum.Leonardo Hotels offers:
• Clear and consumer friendly Brand Profile
• Sales-Marketing-PR
• Reservation system /E-Commerce
• Integrated PMS/Distribution system software included
• Extended and optimized website (www.leonardo-hotels.com),
designed to increase brand awareness and to generate revenues
to the hotels under the Leonardo Hotels brand
• A one point of contact with a Leonardo Hotels staff member to assist
you with your day to day questions
• Pre-Opening Leonardo introduction training. During the year other
training sessions are organised
• Revenue Management Support
• Procurement service available
Added value PMS/Distribution system software
which includes:
• Fully supported Property Management System (PMS)
• Automatic direct connection to the biggest hotel online websites
(www.booking.com, www.expedia.com, www.hotel.de, www.hrs.de,
all GDS channels: Amadeus, Galileo, Sabre, Worldspan)
• Integrated web booking engine, linked to the Leonardo Hotels home website
• Automatic reservation confirmation templates are sent to customers from
the system to increase efficiency and reduce labour costs
• Integrated point of sale system for the hotel outlets
• Installation, set up and training
• Interface to PABX-Back Office Accounting System-Pay TV
• Interface with Electronic Locks
Leonardo Hotels requirements:
• National Tourist Board Standards
• Simple and limited Leonardo Brand Standards requirements
• Hotels can continue to use their own name
• Your commitment, enthusiasm and ambition
• Personal service and focus on ever increasing quality
11Your contacts –
Head office
The company management Leonardo Hotels has its headquarters in Berlin. From here,
the departments Sales & Marketing, Revenue, Project Management and Franchise
operates from Berlin in Europe under the leadership of Daniel Roger.
David Fattal - Daniel Roger - Maher Nimer -
Owner and Managing General Manager Director of Finance
Director of Fattal Hotels Leonardo Hotels
Ron Baruch - Shay Raz - Sandra Dreher -
Projects Manager Director of Revenue Regional Director of
Fattal Hotels Europe and Development Sales and Marketing,
Public Relation
Contact us: franchise@leonardo-hotels.com
Targets
Our chain of hotels has a strong but sound ambition by strongly expanding it’s business
with the goal to provide up to 100 hotels in Europe’s and Israel’s major cities by the end
of 2010. The organization is on course with this ambition.
12Our diversity
Leonardo Hotels Head Office Berlin Hardenbergstrasse 12 D-10623 Berlin Telefon + 49 (0) 30 688 322–0 Fax + 49 (0) 30 688 322–301
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