SOUTH AFRICAN FASHION WEEK SS21 PRESSBOOK
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SOUTH AFRICAN FASHION WEEK SS21 PRESSBOOK
#SAFW #SAFWSS21 #SAFWMEN #SAFWWOMEN
#NEWTALENTSEARCH2021 #MALLOFAFRICA #SATISKIN
#THESATISKINRISEANDSHINECOLLECTIONS
#MACCOSMETICS #CARLTONHAIRSA
#DIAMONDFIBRECOLLECTIONSSA FASHION WEEK 3
CONTENT
Introduction 3
Collaborations
Satiskin 4
Cartlton Hair SA 5
MAC Cosmetics 6
South Africa Mohair Cluster 7
Show Programme 10
Designer Biographies
SA Fashion Week Women 11
SA Fashion Week Men 33
SS21 PRESSBOOK4 SA FASHION WEEK
INTRODUCTION
Our principal concern this season, was to continue to bolster the
creative fashion industry as it faces the unprecedented challenge posed by
the global coronavirus pandemic. Equally, and despite having to focus on
mitigating the disruptive impact of the pandemic during 2020, the central
pillars of SAFW’s scope of business, as a holistic driver of capacity building
in the creative fashion industry, remains in place.
In line with the international trend and the increasing move towards a slow
fashion ethos of sustainable and timeless design, SAFW SS21, too, was
marked by the emergence of trans-seasonal collections, which incorporate
both cool and warm weather elements.
SS21 PRESSBOOKSA FASHION WEEK 5
C O L L A B O R AT I O N W I T H
S AT I S K I N
Collaborations with well-known brands have become a successful
marketing strategy. The Satiskin SA Fashion Week Collaboration afforded
3 well-established designer brands the luxury of showing their collections
at SAFW at a minimal cost. Inspired by the brand ethos that puts the
emphasis on the enhancement of natural beauty and making a difference
to South African lives, the designers set out to redefine the Satiskin
message to tap into the youth market and invoke action.
SS21 PRESSBOOK6 SA FASHION WEEK
C O L L A B O R AT I O N W I T H
C A R LT O N H A I R
Carlton Hair has been officially sponsoring SA Fashion Week since 2017.
Realising the power of fashion and the role SA Fashion Week plays within
this space, the CARLTON HAIR team designs hair looks that not only
complement the designer collections, but also sets the trends for the
coming season.
SS21 PRESSBOOKSA FASHION WEEK 7
C O L L A B O R AT I O N W I T H
M . A .C C O S M E T I C S
Fashion is always at the forefront of every M.A.C activation - therefore
the SA Fashion Week is the perfect brand awareness play.
Each trend-setting make-up look was designed keeping the designer
collections in mind, fusing an African aesthetic that will lead this season’s
beauty looks.
SS21 PRESSBOOK8 SA FASHION WEEK
C O L L A B O R AT I O N W I T H S A M C ( T H E
DIAMOND FIBRE COLLECTIONS)
After the success of The Diamond Fibre Collections and the SAFW
showcase in October 2020, designers, Judith Atelier, MmusoMaxwell,
and Lukhanyo Mdingi (semi-finalist in the LVMH prize Competition)
presented their Slow Fashion Collections, making full use of this
multifaceted and luxurious fibre. The Diamond Fibre Collections is a
designer-led initiative by the South Africa Mohair Cluster (SAMC)
funded through the DTIC, driving increased local mohair conversion
through value chain and market development. South Africa produces
around half of the world’s mohair, and it is important to support growth
and job creation in this sector through local value-added initiatives. Unique
experimentations with textiles, and celebrations of community and
culture, resulted in collections that were bolder and more refined.
SS21 PRESSBOOKSA FASHION WEEK 9
TO THE MALL OF AFRICA,
S AT I S K I N, C A R LT O N H A I R ,
A N D M . A .C C O S M E T I C S
We want you to know that we are incredibly thankful for everything you
have done for us in the past, everything you still do and will continue to do.
Without you, the SA Fashion Week would not have been able to go digital.
Thank you for recognising the power of fashion and understanding how the
leveraging of our prestigious brand is a way to connect directly with our
youth culture and be relevant.
SS21 PRESSBOOK10 SA FASHION WEEK
SA FASHION WEEK EXPLORE #SAFW AT HOME AND
JOIN THE CONVERSATION ON SOCIAL MEDIA
SPRING SUMMER ‘21
PROGRAMME
20H00 20H30 21H00
NEW TALENT SEARCH 2021 THE SATISKIN RISE & SHINE COLLECTIONS
FIKILE ZAMAGCINO SOKHULU ROMARIA LARA KLAWIKOWSKI SHOES BY MATSIDISO
ARTHO EKSTEEN EZOKHETHO CHIEFS OF ANGELS
MICHAEL LUDWIG STUDIO ERRE BLACK COFFEE
MC ALPINE
THURS, SAINT VUYO
29 APRIL SIPHO MBUTO
THE DIAMOND FIBRE COLLECTIONS
MMUSOMAXWELL MANTSHO AMANDA LAIRD CHERRY
FRI, LUKHANYO MDINGI THE BAM COLLECTIVE RUBICON SHOES BY PUMA
30 APRIL JUDITH ATELIER SOBER CLIVE RUNDLE
EPHYMOL THROWAWAY TWENTY SHOES BY JONATHAN D. LOXION KULCA
MAKLELE SHOES BY PUMA
SAT, RICHARD HOY
01 MAY XAVIER SADAN SOUTH AFRICA
#SAFW #SS21 #SAFWSS21 #SAFWWOMEN
#SAFWMEN #MALLOFAFRICA #NEWTALENTSEARCH2021
SS21 PRESSBOOKSA FASHION WEEK 11 SAFW WOM E N SS21 PRESSBOOK
12 SA FASHION WEEK
AMANDA L AIRD
CHERRY
Amanda Laird Cherry studied Clothing Design and graduated at
Technikon Natal (now DUT) in 1983. She worked in the studios
of two boutique businesses before joining Instinct Sportswear,
which sold internationally. Amanda was appointed as the Design
Director, remaining there for many years. Amanda Laird Cherry
officially opened as an operational business in February of 1996,
supplying the Durban Designer Emporium and other boutiques
around South Africa. She co-founded The Space in 1999,
currently extending to 11 outlets within South Africa.
Amanda has participated in numerous fashion showcases in South
@alcwoman Africa and has shown her seasonal ranges at SA Fashion Week
25 times. In September 2019, she was honoured at the World
Fashion Awards in London, taking home the Fashion Designer of
@alc_woman
the Year award. After 30+ years in the industry, her dedication
and hard work has been recognised internationally. The business
was also awarded the Changemaker Award at the inaugural Twyg
Sustainable Fashion Awards in the same month.
Website: www.amandalairdcherry.com
Email: info@lairdcherry.co.za
“Those who think of clothing exclusively in terms of this or next
Contact: +27 31 312 2575 / +27 86 011 0339
season’s fashion are missing the point a little. The fabrics and the
cuts we wear tell us about our society.” – Amanda Laird Cherry
SS21 PRESSBOOKSA FASHION WEEK 13
ARTHO EKSTEEN
Artho Helmuth Eksteen, graduated in 2018, with a BA Honours
in Fashion from LISOF. As the Creative Director and owner of
brand ARTHO EKSTEEN, Artho describes his brand’s design style
as offbeat with artisanal influences and a maximalist approach. The
brand’s style is heavily influenced by history, taking inspiration
from fabrics used to create silhouettes. The ARTHO EKSTEEN
brand focuses on slow fashion, utilising ethical fabric sourcing
methods and garment production in order to help establish
and preserve a healthy consumer culture, as well as ethical
consumerism.
This season’s collection includes a multi-disciplinary approach, @arthoeksteen
combing fine art and fashion design. The collection’s inspiration
is from the “Surrealist method of Exquisite Corpse, alternatively
known as Exquisite Cadaver is a method where a collection of
images or words is collectively assembled in order to reveal a
completed artwork” says Artho Esksteen.
Website: www.arthoeksteen.com
Email: arthoeksteen@gmail.com
Contact: +27 72 577 2040
N E W TA L E N T S E A R C H 2021
SS21 PRESSBOOK14 SA FASHION WEEK
BL ACK COFFEE
Black Coffee is distinctive for the way it blurs fabrication and
fashion. The sharp structural designs are characterized by complex,
layered shapes that yield a fastidious fashion sensibility, that is at
once restrained and bold. Despite its exacting geometry, it remains
subdued with utterly feminine traits, like fine pleating and intricate
ribbon trimmings, so that the garments are right for work wear,
yet strikingly befitting of evening wear too. Jacques van der Watt
is a master of discreet style that refines craft, embellishing on
traditions like millinery and applique and echoing African motifs,
but with a modern verve. He is one of the pioneers of fashion in
South Africa, heralding fashion as a standalone industry at a time
@BlackCoffeeZA when it was restricted to occasion-specific garments.
One of the unknown brands at South African Fashion Week, in
@blackcoffeefashionza
1999, the label soon gained attention, and Black Coffee has shown
at South African, Cape Town, San Francisco, Berlin, and New York
Fashion Weeks. Nominated five times for the SA Fashion Awards,
Black Coffee has won twice – in 2001 and 2007. In 2009, they
Website: www.blackcoffee.co.za won the Mercedes Benz Art Award with an installation that was
Email: press@blackcoffee.co.za
shown at the renowned Daimler contemporary gallery in Berlin.
SS21 PRESSBOOKSA FASHION WEEK 15
CHIEFS OF ANGELS
Designer Oscar Andile Ncube, the creative mind behind former
Drybone.co, and now Chiefs of Angels, positions the brand as “the
rebirth of apparel”.
Using the iconic leather jacket as a central departure point in all
its collections, this directional and rock-and-roll inspired fashion
lifestyle label is heavily influenced by sustainable fashion principles,
which see it making most of its leather and other products from
deconstructing and redesigning second-hand, vintage, and
dead-stock garments
@chiefsofangels
Chiefs of Angels
Website: www.chiefsofangels.co.za
Email: info@chiefsofangels.co.za
Contact: +27 64 549 0071
SS21 PRESSBOOK16 SA FASHION WEEK
CLIVE RUNDLE
The Clive Rundle brand is one of South Africa’s most renowned
and respected fashion brands, with a 30-year legacy of creating
avant-garde womenswear. At the heart of the brand is the
re-imagination and elevation of textiles into timeless luxe
womenswear, with the exploration, play with patterns and
construction to create body positive shapes.
Mbuyiselo Malo, a Soweto-born fashion entrepreneur, worked
with the founder; Clive Rundle for 6 years, assisting Clive in
presenting collections and other creative projects in Chicago,
New York, Paris and Antwerp, Belgium before leaving to start his
@CliveRundleOfficial own product development studio. He returned to the brand, and
under his creative and business direction, the Spring/Summer ’21
collection will be presented. This collection intends to reveal the
@cliverundleofficial
beauty of Clive Rundle by peeling back the layers, stripping away
the excess until you are left with what is important and what is
@cliverundle
needed; to reinterpret the brand’s codes and build, with a new
voice, a new eye, and to tell a new story.
Website: www.cliverundle.com
Email: showroom@thefashionagent.co.za
Contact: +27 72 365 4011
SS21 PRESSBOOKSA FASHION WEEK 17
ERRE
ERRE Fashion is based in Pretoria, South Africa. Fashion
Designers Carina Louw and Natasha Jaume create powerful
silhouettes with bold sleeves and dramatic shape; still wearable
in classic, figure-flattering styles. ERRE provides a flexible,
inclusively sized range, that effortlessly meets the needs of a
multifaceted lifestyle.
Through collections shown on local and international runways and
prominent clients such as Terry Pheto and Princess Charlene of
Monaco, ERRE has grown a sustainable business that supplies
boutiques and online stores across Southern Africa. All ERRE
garments are designed and manufactured locally providing @ERREfashion
employment to a diverse team of dedicated women.
@errefashion
@ERREfashion
Website: www.erre-fashion.com
Email: info@erre-fashion.com
Contact:
Natasha: +27 83 922 0982
Carina: +27 84 588 1501
SS21 PRESSBOOK18 SA FASHION WEEK
EZOKHETHO
Mpumelelo Dhlamini completed his BA Degree in Fashion at
the Spero Villioti Elite Design Academy, receiving the Most
Innovative, and the Dean’s Merit Awards. He completed the
EDCON Design Innovation Challenge, a developmental
initiative, which included the SA Fashion Week 21 Steps to Retail
Programme, and an EDCON internship. He was also selected
to sell the first capsule collection in Milan during Milan Fashion
Week.,
Ezokhetho — isiZulu meaning carefully chosen, being the best or
most suitable — is a contemporary womenswear brand, that uses
@ezokhethoofficial fabric as a medium to convey a distinctively African narrative.
This signature is marked by effortless comfort and quality. The
range consists of multifunctional pieces that combine to provide
@ezokhetho
a versatile and flexible wardrobe suitable for all occasions. The
inspiration for each collection is drawn from cultures, sub-cultures,
@ezokhetho
behaviours and traits of the African heritage.
Website: www.ezokhetho.com
Email:
mdhlamini@ezokhetho.com
info@ezokhetho.com
Contact: +27 74 557 6627
SS21 PRESSBOOKSA FASHION WEEK 19
FIKILE ZAMAGCINO
SOKHULU
Fikile Sokhulu studied at the Durban University of Technology,
receiving a National Diploma in Fashion Design. She participated
in the Durban University of Technology’s Rise of OXX show, at
the South African Fashion Week, in 2018 and was a New Talent
Search finalist that same year.
The Fikile Zamagcino Sokhulu brand started in April 2018. Fikile’s
design style is influenced by feminine fashion details which is
reflected in the silhouettes within the designs created.
The collection concept and inspiration this season is “Willow” – the
tree’s adaptability to change to survive – and how Planet Earth @sokhulufikile
strives for an ecological balance within the forces of nature.
@sokhulufikile
@FikileSokhulu
Website: www.fikilezamagcinosokhulu.co.za/
Email: fikilesokhulu@gmail.com
Contact: +27 72 506 1099
N E W TA L E N T S E A R C H 2021
SS21 PRESSBOOK20 SA FASHION WEEK
J U D I T H AT E L I E R
Judith Atelier is a high-end womenswear and couture design label
produced between the Ceres Mountains, near Cape Town, in the
Western Cape.
Founded in 2014, the eponymous brand is a gentle nod to designer
and owner, Judith Smit’s grandmother Judith, who is also the
inspiration for the company’s ethos of empowering women – both
as workers and as wearers of its timeless, unique style. The label
intrinsically aims to emphasise femininity in its selection of quality
fabric, recognition of the female body shape and attention to
detail.
@JudithAtelierSA
“The story-telling of South Africa, everyday people, photography,
nature, landscapes and textures are our main influences and
@judithatelier
inspirations when building a Judith Atelier collection,” Smit says.
@judithatelier
Website: www.judithatelier.co.za
Email: info@judithatelier.co.za
Contact: +27 82 450 4217
SS21 PRESSBOOKSA FASHION WEEK 21
L A R A K L AW I K O W S K I
Based in Cape Town, Lara Klawikowski is a South African fashion
designer and illustrator of Polish and Russian heritage. She
launched her eponymous label, in 2010, with a focus on avant-
garde design, after graduating from CTCFD. During her studies,
she won the prestigious Durban July Young Designer Award, was
a top 5 graduate at the CTFC Graduate Shows, runner-up in
the FAD Awards, and completed an introductory course in shoe
making and shoe design. She showcased her first ready-to-wear
collection, in 2013, and was a semi-finalist in the SAFW Renault
New Talent competition.
Designing wearable art – bespoke womenswear handcrafted at @LARAKLAWIKOWSKIdesign
her studio – her designs are intriguingly tactile and artisanal,
with a distinctive artistry, femininity, edge, and other-worldly
@lara__klawikowski
beauty. Employing unpredictable pattern-cutting and garment
construction, organic draping and proportions, her love for unusual
@laraklawikowski
detail, texture and innovative use of fabric has led to constant
experimentation with recycled, upcycled and re-fabricated
materials. Lara won the Innovative Design and Materials Award, as Website: www.laraklawikowski.com
Email: lara@laraklawikowski.com
well as the coveted Changemaker Award at the TWYG x Country
Contact: +27 82 573 6700
Road Sustainable Fashion Awards 2020. Her bespoke creations
can be ordered from her studio and her ready-to-wear designs are
available at boutiques in Cape Town.
SS21 PRESSBOOK22 SA FASHION WEEK
LUKHANYO MDINGI
With a profound interest in responsible design and the spirit of
collaboration, the Lukhanyo Mdingi label creates meticulous
pieces. Ensuring a pragmatic and mindful approach to product
development, the label looks to human ingenuity as the source for
creating design that is honest, and strong.
Since its inception in 2015, the eponymous label has attracted
the attention of VOGUE ITALIA, NATAAL & I.D. The brand
has showcased on notable platforms such as The British Fashion
Council: International Fashion Showcase, PITTI UOMO
IMMAGINE – Generation Africa, and the CFDA: New York
@lukhanyomdingi Fashion Week – Men’s.
Adhering to a mindful approach to design, the label collaborates
with select artisans that source & create unique textiles, allowing
all those involved to understand the essence of each step of the
design process
Website: www.lukhanyomdingi.co.za
Email: info@lukhanyomdingi.co.za
Contact: +27 76 052 7538
SS21 PRESSBOOKSA FASHION WEEK 23
MANTSHO
Mantsho by Palesa Mokubung is a women’s clothing line based
in South Africa. Its distinctive signature prints and textiles are
hallmarks of the label’s bespoke garments that balance a confident
African aesthetic with an international sensibility.
Palesa loves experimenting with earthy tones, does not shy away
from using bold colours, and her original prints always take centre
stage. This specific design ethos was prominent in her collaboration
capsule with H&M in which she made history as the first African
designer to collaborate with a global retailer.
Though easily inspired by her heritage and the ever-evolving @MantshobyPalesaMokubung
modern culture, what defines her design decisions is her sensitivity
to her instincts, allowing her to translate this gift into distinctive
@palesamokubung
collections season after season.
Website: www.mantsho.com
Email: pmokubung@gmail.com
Contact: +27 71 881 4828
SS21 PRESSBOOK24 SA FASHION WEEK
MC ALPINE
Marguerite Mc Alpine, founder of brand Mc Alpine Clothing,
in June 2018, completed her National Diploma and BTECH
in Fashion Design and Technology from the University of
Johannesburg. Obtaining the title of student of the year with
both qualifications, and with the use of natural fibres, Marguerite’s
design style is modern and minimalist with clean lines and
simple colour pallets. The Mc Alpine Clothing style includes a
combination of street and chic, being casual in a not so casual way,
and is all about comfort, quality and unique items that will last a
lifetime.
@mcalpineclothing The inspiration behind Mc Alpine’s latest collection is “Waste
Not, Want Not” – using what one has carefully and without
extravagance. “From repurposing scrap fabrics, using left over
@mcalpine_clothing
fabric from previous collections, zero-waste garments and
breathing new life into some of our old favourites, the entire
collection is the epitome of making use of what we have”, says
Marguerite.
Website: www.mcalpinesa.com
Email: info@mcalpinesa.com
Contact: +27 79 883 8687
N E W TA L E N T S E A R C H 2021
SS21 PRESSBOOKSA FASHION WEEK 25
MICHAEL LUDWIG
STUDIO
Michael Ludwig Hittinger graduated from LISOF with a BA in
Fashion Design, in 2017. The Michael Ludwig Studio brand’s design
style is clean, considered, contemporary, sleek, and refined. The
designs consider how different body types need to be catered for
within a size, and some designs are created as a true one size fits
all, irrespective of the customer’s body proportions.
The contemporary ready to wear brand ignores the gender binary
and focuses on the contrast between masculinity and femininity.
These elements, fused with Eastern design influences and
asymmetry, create the base of all the clothing designed.
@michaelludwigstudio
This season’s collection is inspired by “De-Gendered Geometry”.
Showing this in a diverse and non-binary manner, by combining
@michaelludwigstudio
the art and fashion design principles of proportion, colour, and
silhouette, the focus of the collection is on how shapes and
identity play into one another.
Website: www.michaelludwigstudio.com
Email: michaelludwigstudio@gmail.com
Contact: +27 72 778 8723
N E W TA L E N T S E A R C H 2021
SS21 PRESSBOOK26 SA FASHION WEEK
MMUSOMAXWELL
MmusoMaxwell is a womenswear fashion brand that creates
garments inspired by African heritage and contemporary culture,
with a particular emphasis on tailoring to complement the modern
woman. The studio focuses on accentuating detail, practicality and
wearability through a well-considered design process that gives a
sense of value and quality.
The label was founded by Maxwell Boko and Mmuso Potsane in
2016 after the duo met through an internship programme and
found that they had similar interests and views on design. Since
joining forces, the two designers have showcased their work on a
@mmusomaxwell range of eminent local and international platform
@mmusomaxwell
@mmusomaxwell
Email: studio@mmusomaxwell.com
Contact: +72 71 584 7794
SS21 PRESSBOOKSA FASHION WEEK 27
ROMARIA
Romaria is a fashion and lifestyle collective where luxury meets
comfort. Established in South Africa, in 2019, through a
collaborative venture and with European influence, design duo
Carla Pinto and Zydia Botes create effortlessly cool statement
pieces that they themselves wear.
The name ‘Romaria’ derives from Carla’s Portuguese roots which
translates to ‘pilgrimage’ or moving forward together, fitting for a
brand that believes in interconnectedness and the art of ‘weaving’
together towards a better designed and sustainable future.
Romaria designs are trans-seasonal, easy to wear knitwear pieces @ROMARIALIFESTYLE
that complement each other. All items consisting of natural fibres
and remarkable stitch games are slowly and sustainably prepared
@r_o_m_a_r_i_a
on a small scale.
The Romaria Spring/Summer ’21 collection, ‘Balanced Contrast’,
is inspired by Yin and Yang around the physical application of
black and white as complimentary contrasting colours and how Website: www.romaria.shop
Email: hello@romaria.shop
seemingly opposite forces can become interconnected to create
Contact: +27 76 708 3371
balance. The inspiration also refers to colour and the business
relationship between Carla and Zydia as business partners — two
contrasting parties
SS21 PRESSBOOK28 SA FASHION WEEK
RUBICON
Rubicon, an award-winning brand, established in 2002 by
Hangwani Nengovhela, is known for releasing iconic collections
with impeccable design. Hangwani brings subtle African opulence
to each collection.
Rubicon Clothing celebrates 18 years of effortless style, form-
flattering sophistication, tailored craftsmanship and timeless
design. With a qualification in textile and clothing techniques,
Hangwani has, for over two decades, contributed her knowledge
and skills to some of South Africa’s fashion and textile industry
giants.
@Rubiconclothing
@rubiconclothing
@RubiconClothing
Website: www.rubiconclothing.co.za
Email: info@rubiconclothing.co.za
Contact: +27 81 381 9800
SS21 PRESSBOOKSA FASHION WEEK 29
SAINT VUYO
Saint Vuyo was founded and created, in 2020, by Thulani Vuyo
Mlambo. Vuyo studied for his undergraduate degree in Fashion
Design at the Design School Southern Africa and later completed
his honours degree from LISOF in 2019.
Inspired by dismantling or deconstructing hegemonic gender
codes of society, the unisex luxury brand tells a truly authentic
African taleof an African Clan, a suburban “boytjie” and his direct
ancestors.
Saint Vuyo’s latest collection is called “A Clan Named Mdineka”
and is based on the “Wheel of Fortune” tarot meaning: “when @saint_vuyo
faced up right, the card brings good luck, good karma and good life
cycles in destiny. The meaning behind the tarot presented within
the collections tells a story which is quite personal to Thulani.
Email: haus.saintvuyo@gmail.com
Contact: +27 82 694 0527
N E W TA L E N T S E A R C H 2021
SS21 PRESSBOOK30 SA FASHION WEEK
SIPHO MBUTO
Having graduated from the Durban University of Technology, in
2018, with a Diploma in Fashion and Design, Sipho Mbuto’s design
style comprises of avant-garde and ready to wear pieces.
Positioned as a unisex label, the brand’s identity is centred around
the strength of individuality and not on the sex, sexual orientation,
societal order, or other normative pressures. Mbuto’s design
aesthetic draws its essence from the playful imaginative tales
of craftsmanship that explores freedom of self-expression. The
designer’s goal is to design products that last; aiming to find the
highest quality raw materials and the best manufacturers to deliver
@siphombuto the best product to its consumers.
@siphombuto
@SiphoMbuto
Email: siphombuto8@gmail.com
Contact: +27 71 753 9334
N E W TA L E N T S E A R C H 2021
SS21 PRESSBOOKSA FASHION WEEK 31
SOBER
Sober Design House was launched by Head Designer, Tshepo
Mafokwane, who discovered she was incapable of accepting
both the conformity and mediocrity she found surrounding her.
Sober Design House is the epitome of urban chic, and Tshepo’s
design signature speaks a language of bold, ultra-feminine shapes,
with tailored shoulders and waists, which are contrasted with
unexpected touches of softness and sparkle.
The Sober Design House label is available in several boutiques in
Gauteng. A former fashion design graduate from the Tshwane
University of Technology, Tshepo, boldly celebrates all women and
their tremendous ability to conquer anything. @soberdesignhouse
@soberdesignhouse
Website: www.soberdesignhouse.co.za
Email: info@soberdesignhouse.co.za
Contact: +27 65 969 2058
SS21 PRESSBOOK32 SA FASHION WEEK
THE BAM
COLLECTIVE
The BAM Collective is a South African womenswear brand that
specialises in taking an alternative, spirited approached to luxury
fashion. Deeply rooted in an appreciation for the country’s unique
spirit, the brand approaches each season with a new philosophy as
a lens to express its concept of an optimistic South African utopia.
Completing both his Bachelor and Honours degrees cum laude
at LISOF Fashion Design School in Johannesburg, his graduate
collection, Hedonism, earned him a place among the finalists
for best graduate collection and inclusion in the school’s Design
Indaba simulcast in 2018. In the same year he won the SAFW
@TheBamCollective Student Design competition and collaborated on a limited-
edition capsule range with retail chain, Mr Price, entitled BAM x
MRP which launched in-store nationally in April 2019. Jacques’s
@bamcollective
collection Pluralism earned him a finalist place in the 2019 SA
Fashion Week New Talent.
Website: www.thebamcollective.com
Email: jacques@thebamcollective.com
Contact: +27 72 118 4332
SS21 PRESSBOOKSA FASHION WEEK 33 SAFW MEN SS21 PRESSBOOK
34 SA FASHION WEEK
EPHYMOL
Menswear label Ephymol, launched and debuted its first collection
at SA Fashion Week 2002, and has since become a much-
anticipated highlight of subsequent seasons.
Headed by Computer Science and AAA School of Advertising
graduate, Soweto-born Ephraim Molingoana, the brand is known
for its bold, masculine tailoring and uniquely timeless signature.
Ephymol collections have been showcased internationally
garnering positive reviews. He won the SA Fashion Week Cape
Wools SA Designer Challenge in 2017 and represented the
@Ephymol country at the United Kingdom Wool Conference. With both his
work and personal style much loved by the media, he has earned
several GQ Best Dressed awards and counts many A-lister South
@ephymol
African celebrities as clients.
@ephymol14
Email: ephymol14@gmail.com
Contact: +27 83 746 6323
SS21 PRESSBOOKSA FASHION WEEK 35
LOXION KULCA
“THE TRIBUTE” DESIGNED BY OLE LEDIMO (IN MEMORY
OF WANDI NZIMANDE)
Loxion Kulca and SA Fashion Week present, “The Tribute”
designed by Ole Ledimo. The Loxion Kulca brand, which initially
began as an informal enterprise of hand-made items, has grown
into a corporation that reaches the entire country as well as
neighbouring states. The brand was born in Johannesburg and since
its entry into the market, has been the embodiment of popular
culture. It draws its inspiration from authentic African principles of
‘ubuntu’, which govern the nature of their corporate partnerships.
The term, ‘Loxion/lock-shin/location’, unique to South Africa, is @loxionkulca99
used countrywide to describe townships, ghettos, disadvantaged,
under-developed areas and in some instances refers to “home”.
@loxionkulca
It represents the African urban state of mind while nurturing
Kulca (culture), pride and successes of those who made freedom
@loxionKULcA
tangible. The 2021 Spring/Summer collection celebrates co-
founder Wandi Nzimande and honours everything he loved from
music, to fashion and storytelling. Inspired by Wandi’s love of hip- Website: www.loxionkulca.com
Email: info@loxionkulca.com
hop, the collection features loose and free silhouettes with a touch
of finesse. Hints of the iconic Loxion Kulca colours black and lime,
celebrate his expertise in uniting and uplifting emerging designers.
The brand honours Wandi’s commitment to urban culture, paying
homage to a man whose vision took the streets to the runway.
SS21 PRESSBOOK36 SA FASHION WEEK
LUKHANYO MDINGI
With a profound interest in responsible design and the spirit of
collaboration, the Lukhanyo Mdingi label creates meticulous
pieces. Ensuring a pragmatic and mindful approach to product
development, the label looks to human ingenuity as the source for
creating design that is honest, and strong.
Since its inception in 2015, the eponymous label has attracted
the attention of VOGUE ITALIA, NATAAL & I.D. The brand
has showcased on notable platforms such as The British Fashion
Council: International Fashion Showcase, PITTI UOMO
IMMAGINE – Generation Africa, and the CFDA: New York
@lukhanyomdingi Fashion Week – Men’s.
Adhering to a mindful approach to design, the label collaborates
with select artisans that source & create unique textiles, allowing
all those involved to understand the essence of each step of the
design process
Website: www.lukhanyomdingi.co.za
Email: info@lukhanyomdingi.co.za
Contact: +27 76 052 7538
SS21 PRESSBOOKSA FASHION WEEK 37
MAKLELE
Maklele is a menswear brand launched by University of
Johannesburg fashion design graduate, Mikhayla Farouk after
completing her B Tech degree in 2018.
Deeply concerned with sustainable garment making, the label
focuses on gender-fluid design that reduces resource intensive
processes and the need for excessive variation.
“As I started learning more about the industry, my focus became
more about sustainable garment manufacture rather than just the
physical garment itself,” she explains.
@makleledesigns
Email: makleledesigns@gmail.com
Contact: +27 76 052 7538
SS21 PRESSBOOK38 SA FASHION WEEK
RICHARD HOY
Richard Hoy, a South African-born, Asian menswear designer,
started the brand RICHARD HOY about 5 years ago,
predominantly designing and making men’s custom underwear and
swimwear, but later venturing into streetwear. His design style,
the core of his brand’s identity, is contemporary, premium tailored
casualwear, with a minimal sporty aesthetic capturing a rebellious,
free-spirited, and youthful attitude.
He completed his Diploma in Fashion Design and Retail Buying, at
Damelin College and was a finalist in the 2019 SA Fashion Week
Scouting Menswear competition. Prior to pursuing his fashion
@richardhoymenswear brand he was employed, within the retail industry, as a regional
Visual Merchandiser for Poetry and Old Khaki stores.
@richard_hoy
The inspiration behind the upcoming Spring/Summer ’21
Collection is entitled “Field Trip” and includes a simpler nostalgic
past, referenced in the education of youth, juxtaposed with hard
wearing utility hiking details. The collection includes bomber
Website: www.richardhoy.co.za jackets, utility pockets, hiking ropes, letter motifs and tongue in
Email: info@richardhoy.co.za
cheek styling.
Contact: +27 72 298 0866
SS21 PRESSBOOKSA FASHION WEEK 39
T H R O WAWAY
TWENT Y
Throwaway Twenty, an unapologetic South African menswear label
for boys and guys, is about second chances and coming full circle.
From classic menswear, that is boyish at times, to unrepentant raw
statement pieces, Throwaway Twenty is all about offbeat and suave
design with a youthful tongue in cheek point of view.
Using mistakes to their advantage, the label is mischievous, yet
gutsy, and for everyone who needs a comeback story. Throwaway
Twenty champions the underdog, aspiring to take them along on
a journey of rediscovery and showing how one can excel despite
challenging or unfavourable circumstances.
@throwawaytwentyofficial
@throwawaytwentyofficial
Website: www.throwawaytwenty.com
Email: info@throwawaytwenty.com
Contact: +27 71 531 1576
SS21 PRESSBOOK40 SA FASHION WEEK
X AV I E R S A D A N
SOUTH AFRICA
We like to tell stories, through our clothing. These stories provide
new perspectives of South African life. While the garments have
multiple layers of meaning, they are also designed to be easy to
wear. Each collection is defined to a concept, and each garment is
drenched with references to it.
Our unique vision of modernity is one where our clothes serve
the wearer as items of beauty. We construct collections that
are rooted in menswear, while exploring the area between
soft masculinity and strong femininity. The label is created for
individuals with a certain outlook rather than of a certain gender,
@xaviersadansouthafrica age, or size.
All garments have 3D printed buttons, an industry first. They are
designed and produced specifically for us, partially out of plastic
off-cuts, and can be re-smelted into something new at the end of
its lifespan, making them 100% recyclable.
Website: www.xaviersadansouthafrica.co.za
Email: xaviersadansouthafrica@gmail.com
Contact: +27 81 405 9108
SS21 PRESSBOOKSA FASHION WEEK 41
C O N TA C T U S
Lucilla Booyzen
lucilla@safashionweek.co.za
Rhonwen Job
rhonwen@safashionweek.co.za
Leeroy Esbend
leeroy@safashionweek.co.za
SS21 PRESSBOOKinfo@safashionweek.co.za
221A Jan Smuts Avenue
Parktown North, 2193
Johannesburg, South Africa
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