SOUNDTECH awe - LIST OF 8MATCHING - Danish Sound Network
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SOUNDTECH
Intelligent matchmaking between startups and corporations October 2018
THE SELECTED
STARTUP
awe
Integrating audio in an
everyday environment
LIST OF
8
How Valuer Works
DATA
selects
MATCHING
CANDIDATES
STARTUPS
The Valuer
Method
AI and experts working together to
validate startups
1. Mission Call to 3. AI-based proof 5. Selection of the
agents of business best innovators
A call to arms is made, activating Val- Startup proof of business is depend- To select a group of startups best suit-
uer’s agent network and identifying ent on many different factors, that ed for exposure to industry leaders,
a large group of startups with poten- have been identified as valid for a combined automatic and manual
tial for excellence. The call goes out Valuer’s prediction algorithm. Factors process was applied. The parameters
to both national and international such as funding over time, partner- used for each of the previous selec-
agents to identify startups with inno- ship mentions and customer re- tion steps were used to generate a
vations that can change the future. sponse/mention are used to generate startup ranking of each of the select-
Over several weeks, a wide selection an overview of proof of business. The ed startups. The ranking was then
of startups all around the world is available data for proof of business used in combination with industry
identified. Several thousand agents was used in Valuer’s k-NN clustering expert evaluation to select the best
are available to utilized their per- algorithm, to divide startups into startups suited for collaboration with
sonal networks, business affiliations groups based on the available factors. industry leaders.
and online engagement to identify
startups in all stages and sizes.
4. Growth prediction 6. Best corporate fit
Through research and expert in- The startups with the best fit has
2. Defining success vestigation into cases of successful been selected based on the degree
parameters scaling and growth, measurable to which the startups represent
The identified startups were pro- capabilities were selected to rank important technologies and business
cessed by Valuer’s random forest and evaluate the startups based trends. All of the startups featured
algorithm, measuring predicted on predicted future development. in the physical material has been
success chance of the startups. The Valuer’s matchmaking neural approved by relevant industry experts,
startups with a predicted success network utilized the identified to ensure that each of the startups
chance of below 30% were excluded, capabilities to define required represent an important technological
to narrow the scope of the further parameters to achieve successful change in their respective industries.
investigation and matching for all growth. The accuracy of Valuer’s
relevant parameters. Valuer’s random matchmaking neural network was
forest algorithm utilized widely tested on previous startup cases of
accessible factors such as size of both success and failure, resulting
founder team, experience, funding in a selected group of sufficiently
rounds/amount, product or brand validated growth prediction.
recognition, intellectual property
rights and partnerships.
2
VALUER.AI DUE DILIGENCE Data collected:
AND SCREENING PROCESS Industry
Technology trends
Markets
Founders expertise and experience
Investments
Product validation as accolades,
INNOVATIVE CASES
Partners
Product technology
Tech trends
Market size
SUCCESS POTENTIAL
MVP
Case studies
Traction
Business model
PROOF OF BUSINESS
Founders potential
Market trends
Market predictions
Tech trends
GROWTH PREDICTION
Competitor analysis
Analysis of collected data
SELECTION
Capabilities matching
BEST FIT
Categories:
• Artificial Intelligence 155
• Blockchain 183
• Cryptocurrency 111
• DIgital marketing 73
• E-Commerce 118
• Education 63
• Financial services 83
VALUER.AI INDUSTRY • FinTech 119
TRENDS OF 2018 • Health Care 73
• Information technologies 116
• Internet 90
• Machine learning 102
• Marketing 58
• Marketing place 92
• Mobile apps 86
• SaaS 139
• Software 133
3M ATC H 1 SUMMARY
awe
• awe is a Copenhagen-based startup focused on
making audio an important component of every
environment.
awe team is focused on integrating audio in an everyday
• The latest addition to their portfolio is Ro, a 3D
environment.
spatialized audio calmness, relaxation and ASMR
Location: Copenhagen, Denmark mobile app.
Founded: 21/01/2016
Employees: 5 • In relatively short period on the market, Ro managed
Website: theawe.dk to attract the national attention bringing awe the
Danish Sound Startup Award 2018.
• Statista research shows that mobile apps are ex-
Main Info: pected to generate $188.9 billion in revenues via app
stores and in-app advertising in 2020.
C U R R E N T S TA G E :
Idea
Product/Prototype MEET THE TEAM:
Go to Market
Growth & Expansion
Established
Per Beck Hansen
CO-FOUNDER AND CEO
Business Logic: Per is dedicated to his passion for connecting audio and new
technologies speak not only his academic background but also
PRODUCT CONCEPT his previous positions. Per has been working on the organization
of cultural events and festivals around Denmark and founded the
awe offers a wide range of services focused on creating audio
charity event Wondercrane.
augmented reality experiences for their clients. Ro, a 3D spatial-
ized audio calmness, relaxation and ASMR mobile app, is among
the latest additions to their product list, targetting specific user
categories in their B2C model. Adding a new value to its seg-
ment, Ro brought awe the Danish Sound Startup Award in this Egil Sandfeld Gregersen
year’s event. CO-FOUNDER AND CTO
In AWE, Egil serves as a back-end developer, with additional
BUSINESS MODEL responsibilities such as audio software development and app
As it provides an array of audio-related services, awe operates design. He as well has an academic background related to audio,
both, B2B and B2C models. For example, while Ro is a B2C followed by working positions in management and gaming, and,
product built for a niche audience that includes ASMR enthusi- in the last period, all things programming.
asts, people with sleeping disorders and individuals with issues
related to mental health; awe also develops B2B white-label apps
from a client’s idea to full realization.
Alice Jennings
REVENUE MODEL CO-FOUNDER AND CCO
awe’s revenue streams vary depending on the product con- Alice is a multipotentialite with interest ranging from front-end
cerned. Specifically, Ro, their latest addition to the B2C model development, business, marketing to user research and content
uses the freemium pricing model. The users may use the basic development. She is a graduate in Multimedia Design & Commu-
version for free, whereas additional sounds and new features can nication, with additional qualifications in E-concept Development.
be purchased in-app.
CUSTOMERS:
This startup has no identified customers. Stéphane Le Borne
CO-FOUNDER AND CMO
Stephane is a UX guru and as such, his main responsibilities at awe
include all the aspects for reaching the best user experience. His
previous positions were also focused on web and front-end design.
4ANTHROPIA
A ceremonial art installation that
demands full attention from its
audience. It approaches the subject
of enlightenment in a contemporary
context, exploring the delicate bor-
derlands between the virtual and the
real. It was exhibited at Copenhagen
Contemporary from the 23.09.2017 to
awe
the 26.11.2017.
Tasks:
3D Audio System Design
Adds Sound For a
Complete Experience
AUGMENTED REALITY VIRTUAL REALITY MOBILE APPS
W
hen four creative and technical- installations, localized augmented audio games for tourism
ly-driven individuals who come and augmented reality and virtual reality solutions for the
from diverse backgrounds, both in healthcare industry.
terms of nationality and academic
aspirations, decide to combine
their expertise with audio and Build Your Soundscapes with Ro
new technology trends - you get awe as a result. The Danish While awe’s portfolio lists numerous projects they have
startup was founded in 2016 through a collaboration be- been working on in the last couple of years since their
tween Per Beck Hansen, Egil Sandfeld Gregersen, Alice Jen- inception, such as games, installations and augment-
nings, and Stéphane Le Borne, each focused on promoting ed reality apps, one of the latest additions to it is Ro, a
audio as a significant element of creating a full experience. 3D spatialized audio calmness, relaxation and ASMR
(Autonomous Sensory Meridian Response) mobile app,
The “audio geeks and tech lovers” with strong work ethic
which was built upon “seeing the demand for relaxation
are passionate about connecting audio to new technology in everyday life and knowing the potential of using sound
concepts while creating valuable experiences and integrat- to help people disconnect and relax to relieve stress,” as
ing audio into everyday environments. the founders told Valuer.
The services they are currently offering involve interactive With Ro, awe is particularly targeting ASMR enthusiasts,
3D audio development and design used to build white-la- people with sleeping disorders and individuals with
bel apps and projects such as international virtual reality issues related to mental health, e.g. anxiety or insomnia.
5The project idea derived upon realizing that the existing Ro, is built for the B2C market offered through the in-app
market solutions include repetitive loops which might purchases model, which has so far proven to be a successful
cause listening fatigue to some users and thus do not business model.
provide a true spatial audio ASMR, although the de-
According to Statista estimates, in 2020, mobile apps are
mand for such is evident.
expected to generate $188.9 billion in revenues via app
To act upon it, awe has built Ro which through the stores and in-app advertising, which owes it to the fact
use of spatial 3D audio, instead of the currently used
that mobile internet and mobile apps are becoming more
stereo sounds, immerses the user in an experience that
available than ever. In the case of Ro, awe offers it as a free
restores focus. The founders explain that their app lets
basic version, whereas additional sounds and features can
users build soundscapes from a broad sound selection
be purchased in-app.
by adding and dragging sounds around themselves in
360 degrees, which they can save and enjoy later. Their research shows that the ASMR community is quite
popular, and judging from the top 10 ASMR videos on You-
”We’ve put a lot of effort to avoid fatigue of hearing the
same repeated sound loops over and over again and by Tube which have more than 10 million views - the demand
that becoming annoyed. Instead, we evolve the sounds is evident. While similar products are being placed on the
you choose as small plays that meander slowly as you market, awe believes their approach is unique, or as the
listen. We randomize and humanize the changing audio team explains,
to keep the listening fresh and believable. Each sound is
”Our new app, Ro, is the new kid on the block of audio
even layered several times, so it’s timbre and expression
relaxation apps. What sets Ro apart from the other apps
will always sound different and natural,” explain the
in this category is, amongst others, the utilization of
founders, meanwhile adding that no fake 3D sounds
spatialized audio.” What this means is that Ro, ” removes
are included.
the presence of the media itself, so your brain doesn’t
Built in this way, the app’s potential was quickly ac- have to think about imaging how the sounds are sup-
knowledged on a national level bringing the company posed to act. It does this realistically like a sound would
the Danish Sound Startup Award 2018. Danish Sound exist in the real world.”
Day is an annual event organized by the Danish Sound
Network which connects start-ups and established Although Ro is already available to users, awe’s work contin-
companies alike from the country’s sound ecosystem, ues further in direction of identifying the users’ demands.
gathering hundreds of participants in a single location Their future plans include collaboration with Ingeborg
for the past four years. Okkels, a Ph.D. in Musicology specializing in Audio Percep-
tion, who will partner with the team to conduct research in
ASMR and audio perception and help awe better position
“The New Kid on the Block” their product on the market by using the research to devel-
While awe’s services are offered to both, B2B and B2C cus- op the best possible user experience and to build
tomers, the product that brought them the most visibility, trust in Ro.
6LIST OF
BEST FIT
COMPANIES
SoundAI Ora
SoundAI is a frontier in acoustic tech- Ora use nanotechnology to produce
nology and AI interaction, improving loudspeakers and headphones, rein-
the audio experience. venting the speaker.
www. soundai.com www.ora-sound.com
Cochlear.ai Hooke Audio
Cochlear.ai developed a system that is Hooke Audio created a 3D audio re-
able to understand the semantics of cording headphones that change the
audio, like humans. way you capture moments of your life.
cochlear.ai hookeaudio.com
Soundways Instreamatic.ai
Soundways delivers next generation Serving intelligent advertisements that
audio solutions for music recording, people can speak with, chaning the
streaming and video gaming. world of advertising and audio.
soundways.com instreamatic.ai
Clovitek Crazybaby
Clovitek developed a wireless audio Crazybaby is delivering audio perfec-
transmitter, enabeling classic speaker tion through floating speaker to deliver
systems to be connected. a pure musical experience.
www.clovitek.com crazybaby.com/mars
7Get matched
with the
brightest
startups.
And ignite win-win partnership to boost your
innovation capability.
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