Snacking Made RighT 2020 ESG Report - Mondelez International
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Snacking Made RighT 2020 ESG Report
Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview Table of contents CEO Q&A About us Our purpose Our approach Materiality ESG priorities Our ESG progress
From global favorites such as Cadbury Leading the future of snacking
We’ve been leading the future of snacking and have our
Dairy Milk chocolate, Oreo cookies and eyes and energies firmly set on the years to come. Guided
by our purpose, we are forging ahead in our own distinctive
Trident gum to new go-tos such as Hu’s way to make snacking right for everyone. Our way is
plant-based, paleo snacks – at Mondelēz characterized by progress, priorities and partnerships. We
are building a sustainable snacking company and putting
International, we’re here to empower our focus on long-term sustainable business outcomes.
people to snack right. To this end, we prioritize for biggest impact, advocate for
and invest in transformational approaches, and collaborate
with public and private partners – to achieve better, longer
The right snack, for the right moment, lasting results sooner and at scale.
made the right way, is how we say it. Staying true to our purpose and priorities
2020 was an extraordinary year on this multi-year
And we’re dedicated to bringing this to journey. A year where we all faced the immense
life for all kinds of people, around the challenges of the global COVID-19 pandemic. Throughout,
we stayed true to our purpose and priorities, and close to
world, every day. This is what guides and our colleagues, consumers and communities. We worked
galvanizes us, and how we live up to our together like never before to tackle the challenges, and
above all put people first, as we continued to safely and
Environmental, Social and Governance smartly do what we do best – bring consumers much-
needed moments of sustenance, comfort and indulgence.
(ESG) responsibilities.
Focusing on key issues
Through the year, a number of key issues came to
the fore. Issues such as the increasing importance to
consumers of health and well-being; the growing focus
on the realities of living incomes for cocoa growing
communities; the need to address root causes of systemic
issues like deforestation and diversity, equity and
inclusion (DE&I); and the importance of working toward
collective action and advocating for public-private
partnership to tackle some of the biggest problems
challenging our world today, including climate change
and plastic pollution
This report shines a light on the issues as we share the
story of how we empower people to snack right, the
progress we’re making and the impact we are having
along the way.
We hope you enjoy the report. (We’ve certainly done our
best to make it good enough to eat…)
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 2
Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview
Overview Table of contents
Table of contents CEO Q&A About us Our purpose Our approach Materiality ESG priorities Our ESG progress
Table of contents
Performance Right Moment Right Way
CEO Q&A 4 Overview 17 Overview 26 Cocoa Life 43
About us 5 Landscape & Insights 18 Landscape & Insights 27 Conserving and restoring cocoa-landscapes 44
Our purpose 6 Mindful snacking 19 Diversity, Equity & Inclusion 28 Improving the economics of cocoa farming 46
Our approach 7 Portion control 20 Workplace safety 30 Creating empowered cocoa communities 47
Materiality 8 Labeling & Marketing 21 Workplace wellness 31 Our progress 48
ESG priorities 9 Nutrition partnerships 22 Human rights 32 Continuing to make cocoa right 49
Our ESG progress 10 Making a difference where it counts 23 Climate 34 Wheat 50
Impact Investing 24 Energy 35 Harmony Wheat 51
Right Snack Packaging 36 Palm oil 52
Overview 11 Waste 38 Leading a forest positive future 53
Landscape & Insights 12 Water 39 Looking forward 54
Innovating for consumers 13
Broad portfolio & Well-being 14 Sustainable Ingredients Governance
Evolving our portfolio 15 Overview 40 Overview 55
Food safety & Quality 16 Ingredients 41 Compliance & Governance 56
Cocoa 42 UN SDGs 58
Closing letter 59
Right Snack Right Moment Right Way Sustainable Ingredients
FIND OUT MORE FIND OUT MORE FIND OUT MORE FIND OUT MORE
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 3
Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview
Overview Table of contents CEO Q&A
CEO Q&A About us Our purpose Our approach Materiality ESG priorities Our ESG progress
An Interview Laura: The past year has been one of the most
challenging. How did Mondelēz International
Sustainable Futures is just that – an impact
investment platform funding the innovation,
Cocoa sourcing is clearly a big focus of
ours given our portfolio. Our $400 million
with Dirk
continue to drive positive change and incubation and collaboration that will unlock Cocoa Life program delivers measured
advance its ESG strategy? long-term, self-sustaining solutions in our key impact on the ground in our cocoa growing
Van De Put
areas of focus: addressing climate change, communities, leading to improved farmers’
Dirk: Snacking Made Right is the lens through eliminating plastic waste and thriving building livelihoods, more sustainable use of land and
which we define ESG, and our strategy is ingredient sources. women’s empowerment.
and Christine
focused on lasting, meaningful and positive
We also supported those struggling from the We believe greater diversity of perspectives,
impact on the world. It drives us to take care of
impacts of COVID-19, donating $30 million approaches, partners and diverse employees
McGrath
our people, protect our resources and empower
globally to relief efforts. bring about better business outcomes. We
and respect the people our business touches
established bold goals for Economic Inclusion
around the world.
Laura: How does ESG impact our long- and Supplier Diversity, including spending
Last year our purpose, empower people to term success? $1 billion with women and minority-owned
EVP & General Counsel Laura Stein sits snack right, was more important than ever. businesses by 2024.
with CEO Dirk Van de Put and Chief of Our purpose alongside our sustainable growth Dirk: Our purpose – empower people to snack
right – drives everything we do. ESG is core Looking ahead, we have focused 2025 goals
Global Impact Christine Montenegro strategy is tied intrinsically to our ESG strategy.
including 100% of our packaging designed
With our global size and scale, we have the to our purpose. ESG metrics are integrated
McGrath to discuss our distinctive way to be recyclable, and 100% of cocoa volume
ability and responsibility to deliver on our across our organization to enhance and drive
of making snacking right. commitments, look ahead to the future and stakeholder value. for chocolate brands sourced through Cocoa
Life, and achieving our Science Based Target
enhance transparency in our progress. Our ESG efforts play a direct role in the success Initiative (SBTi) climate goals in line with expert
2020 was indeed difficult but it brought out the of our business and are directly embedded recommendations to keep global warming well
best in Mondelēz International. We accelerated within our financial measures. Through this below 2 degrees.
our commitments. I am incredibly proud of the approach we are able to achieve significant,
Dirk Van de Put business-impacting results. We prioritize where we can have the greatest
Chairman & CEO
strong progress our people delivered driving
impact, focus on measurable outcomes, and
Mondelēz International positive change and I am excited about the
Clear long-term goals, measurable progress seek partnerships to drive scale.
lasting impact we are leading for the future.
and transparency are vital to building trust
with our stakeholders, and this trust must Laura: What does the future of Snacking
Laura: Has Mondelēz International changed
be earned through action and maintained Made Right look like?
its approach to ESG in light of the pandemic?
through enhanced disclosure and dialogue.
Dirk: I envision a future company that is more
Christine Chris: As part of our business strategy our Our consumers, our customers, our colleagues,
sustainable, diverse, transparent and one that
Montenegro McGrath ESG strategy focus is where we can make the and our investors want to support a company
Vice President and offers an array of choice to consumers.
biggest difference. We continually review and they trust and that’s why ESG is woven into the
Chief of Global Impact
and Sustainability evolve our initiatives as we work to emerge fabric of our business. The importance of well-being will only continue
Mondelēz International stronger and create a future where people to grow.
and planet thrive. Our ESG strategy has Laura: What were you particularly proud of
We have work to do in accelerating our
not changed, but we remain collaborative, last year, and what do you want to continue
progress in diversity, equity and inclusion,
innovative and transformative in our to accomplish?
but we are making good progress. A big step
approaches to make strong progress and define
Laura Stein Chris: I am incredibly proud of our teams, forward was expanding our commitments,
our future focus.
EVP Corporate & Legal whose work led us to exceed our 2020 including the commitment to double U.S. Black
Affairs, General Counsel The pandemic highlighted the immediate need representation in management by 2024.
Mondelēz International Snacking Made Right goals in key areas like CO₂,
to accelerate efforts to empower communities water and waste reduction. Moving forward, we Snacking Made Right will guide us to this future,
– especially underprivileged communities our will continue to target our efforts where we can and it will evolve as we deliver the right snack,
business touches. We rolled up our sleeves and and should affect meaningful change at scale, for the right moment, made the right way.
created approaches that can be part of holistic such as in cocoa, plastics, and diversity, equity
solutions to some of the biggest challenges and inclusion.
our world faces today. The 2020 launch of
Reference page 10 of this report for baseline figures
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 4
Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview
Overview Table of contents CEO Q&A About us
About us Our purpose Our approach Materiality ESG priorities Our ESG progress
About us
What we do Our impact
We love consumers. And we love snacks—they’re our world, and we want Empowering people to snack right—it’s our way to grow well as a
business, and do well for people and the planet, and it’s about real
$1B+
to make that world right for everybody. We are investing over $1B to positively
lasting and positive impact. impact people and the planet in local
communities.1
2020 NET REVENUES BY CATEGORY Beverages
4% 2020 ACHIEVEMENTS
99% 68% 20+%
palm oil sourced from suppliers reduction in CO₂ emissions from
of our cocoa volume for our chocolate
aligned to our Palm Oil Action Plan. manufacturing. (baseline 2013)
brands sourced sustainably via Cocoa
Life, and 100% cocoa volume for global
Biscuits
48%
Chocolate
31%
Gum
& Candy
Cheese
& Grocery
67% chocolate brands.
16%
child labor due diligence via Child snacks revenue from portion control
30+%
10% 7% Labor Monitoring and Remediation options.
Systems (“CLMRS”) across Cocoa Life
reduction in priority water usage.
$1B
communities in Ghana.
MARKET SHARE
94% 30+% announced global DE&I public
commitments including spending
reduction in total waste from
packaging designed to be recyclable. $1B with women and minority-
#1 #2 #2 #2
manufacturing. (baseline 2013)
owned businesses annually and
doubling U.S. Black representation in
biscuits* chocolate candy gum management by 2024.
1
Includes $450 million in donations, both cash and products, since 2012, and a $400 million investment in our Cocoa Life program
Reference page 10 of this report for baseline figures
Our reach 2020 NET REVENUES BY REGION Our brands
We are a global snacking Oreo and Chips Ahoy! cookies,
North America Europe
business with a strong 31% ($8.2B) 38% ($10.2B) belVita and RITZ biscuits, Cadbury
local presence. Dairy Milk, Milka, and Toblerone
chocolate, Sour Patch Kids candy,
79K+ We have approximately
79,000 employees
and Trident gum to name a few –
from global brands to local jewels,
>150 Our snacks are enjoyed we make and bake great snacks
in over 150 countries Latin AMEA for millions of people around the
America 22% ($5.7B) world every day.
9% ($2.5B)
*2020 category position. Source: Euromonitor
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 5
Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview
Overview Table of contents CEO Q&A About us Our purpose
purpose Our approach Materiality ESG priorities Our ESG progress
Our purpose
We empower people to snack right.
We do it by offering…
Right Snack Right Moment
BROAD PORTFOLIO + WELL-BEING EASY ACCESS + MINDFUL SNACKING
Make a broader Offer a range of snacks from
assortment of delicious, indulgent to wholesome
The right snack… high-quality snacks, and everything in
This is about giving people a wide range of high-quality snacks iconic global and local between, convenient
brands that nourish and innovative
so they can make great informed choices. From indulgent treats
life’s moments. formats, always
to wholesome bites, we want to create snacks that people truly locally relevant.
love and feel good about.
…for the right moment…
This is about making it easy for people to enjoy snacks
wherever they are in the world, whatever time of day and to do
so mindfully.
Right Way
…made the right way SUSTAINABLE SNACKING + TAKE A STAND
This is about taking the lead in making sure our snacks are not Celebrate our proud heritage as
only right for people but also right for the planet – from the raw makers and bakers, advance our
sustainable sourcing and
materials we rely on, to the communities we live in and work packaging and obsess over
with and the climate we all need to care for. consumer-inspired quality.
Our values Our ESG ambition: building a sustainable snacking company
Our three values guide how we make snacking right.
Across Mondelēz International around the world, we
all do everything we can to:
Sustainably Minimal impact Diverse, inclusive Products that meet Zero packaging
sourced ingredients on climate & & engaged evolving consumer waste & circular
from empowered landscape workforce snacking needs pack economy
communities
Love our consumers Grow every day Do what’s right
and our brands
FIND OUT MORE Strong governance
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 6
Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview
Overview Table of contents CEO Q&A About us Our purpose Our approach
approach Materiality ESG priorities Our ESG progress
Our Approach
As part of living our purpose and values, we have a clear and Spotlight on business strategy
distinctive approach to ESG. It is aligned to our business strategy
and we have set public commitments to achieve meaningful At Mondelēz International, we are focused on our
Prioritize where
progress and drive positive, lasting change. we can have the three strategic priorities: growth, execution and
largest impact culture. We’re accelerating consumer-centric growth;
Our approach is informed by our understanding of the issues that we’re driving excellence in execution; and we’re
are most material to us as a business and to the communities we building a winning growth culture.
touch, and in turn by the priorities we have set for ourselves along Focus on Take a
our value chain – from cocoa bean to chocolate bar, from biscuit long-term collaborative FIND OUT MORE
bake to happy belly. Working together in collaboration with sustainable approach
partners, external advisors, regulators and stakeholders, we focus outcomes
on maximizing our long-term positive impact.
Right Snack Right Moment Right Way
Broad portfolio Well-being Easy access Mindful snacking Sustainable snacking Take a stand
We offer a wide range We renovate and We help consumers We inspire mindful We strive to create a We stand up for what we
of delicious, high-quality innovate our portfolio with easy access ways of snacking, to future where people and believe and do business
snacks from indulgent to satisfy consumers’ to the right snacks help people savor each planet thrive. the right way.
to wholesome. current and changing throughout their day. bite and experience
well-being needs. more satisfaction.
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 7
Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview
Overview Table of contents CEO Q&A About us Our purpose Our approach Materiality
Materiality ESG priorities Our ESG progress
Materiality We have identified four social and environmental issues that
are most material to building a successful sustainable snacking
company and have a clear focus of action for each one:
At Mondelēz International, we are committed
to focusing where we can make the biggest
difference and deliver the greatest long-term
positive impact. We go about this in a disciplined
and determined way.
Since 2012, we have worked with internal and external 1. Safety
experts to review the impact of major environmental and Promote the safety of our people and products.
societal issues on our business and shape our strategic
2. Supply security
response and action plans. Focus on key agricultural commodities and social
challenges in the supply chain, including sustainable
Our Board of Directors and the Governance, Membership agriculture and human rights management within
and Public Affairs Committee of the Board are actively our signature programs for cocoa and palm oil
involved in our environmental and social agenda as part of and operations.
the Governance, Membership and Public Affairs Committee,
the Mondelēz International Leadership team, as well as our 3. Environmental footprint
regional business units and global functions. Improve environmental impact across our operations,
Importance to Stakeholders
supply and communities. Covering our primary
We validate our long-term targets and associated action ingredients, product packaging and manufacturing.
plans with external experts including Quantis and gather
4. Consumer well-being
feedback from various investment groups. Additionally, Promote improved health and well-being through
we consider perspectives from our ongoing stakeholder portfolio enhancements, package messaging and
engagement, as well as actively engage with various ESG community partnerships.
ratings and indices and we advance our disclosure.
This two-way dialogue informs our ESG ambition, which
defines our concept of social and environmental materiality.
Our Board actively oversees this concept.
Materials and processes that guide our assessment include
our Enterprise Risk Management (ERM) program for
identifying, measuring, monitoring and managing risks;
external affairs analysis of stakeholder and regulatory issues;
the greenhouse gas, land and water footprint of our total
company; proprietary consumer insight data; and publicly
available data on societal issues, including statistics and
reports from authorities, NGOs and peer companies.
Influence on Business Success
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 8
Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview
Overview Table of contents CEO Q&A About us Our purpose Our approach Materiality ESG priorities
ESG priorities Our ESG progress
ESG ENVIRONMENTAL
Reducing Our Environmental Impact
SOCIAL
Empowering People & Communities
GOVERNANCE
Promoting Strong Governance
Priorities
& Sourcing Sustainably Throughout The Company
• Social Impact – Promoting human rights
• Ingredients – Transformational signature across our business and empowering Implementing governance supporting
sourcing programs across key raw materials underprivileged communities and driving our public commitments to
We do everything we can to including Cocoa (Cocoa Life), Wheat (Harmony environmental and social progress enabled by:
• Well-being – Empowering consumers with
Wheat), and Palm Oil (Palm Oil Action Plan) • Strong board oversight
make snacking right for everyone with a focus on holistic approaches to
choices, mindful snacking habits and portion
our business touches — from control • A culture of accountability and compliance
building resilience in these supply chains by
the farmers and communities implementing and innovating approaches to • Diversity, Equity & Inclusion – Championing • Aligned incentives across our business
we work closely with to source grow more efficiently in a way that enhances progress for our colleagues, culture & • Proactive two-way dialogue with stakeholders
the land and improves the economics of communities
key ingredients through to the
farming these raw materials • Quality & Safety – Providing high-quality,
consumers who enjoy our snacks.
• Climate – Combating climate change with safe food and fostering a culture of zero
To be effective, particularly in the fight an end-to-end, science based, and third incidents and zero defects
against climate change, plastic pollution party verified approach focused on reducing
and human rights infringements, we need emissions in our operations and our sourcing
to recognize our impact on the world, of key raw materials
prioritize and focus our programming on • Packaging – Creating zero net waste
action we know is transformational and packaging by investing collaboratively in
attainable – so we can have a measurable the innovation of materials, education and
and lasting long-term impact, faster. infrastructure to improve recycling globally
To this end, our priorities flow from our
materiality evaluation.
Our strategic focus areas and 2025 goals
2025 Goals
map to the areas of our business that We focus on achieving meaningful, clearly- Packaging Diversity, Equity & Inclusion
account for our greatest opportunity to defined, long-term sustainable business goals • 1 00% packaging designed to be recyclable and • Double representational percentage of
make a positive lasting impact on the against which we measure our ESG progress. labeled with recycling information women in executive leadership (2024)
environment and communities. They are
also aligned to what is most material to our •5
% reduction in overall virgin plastic • Double representational percentage of Black
long-term business success. By focusing ENVIRONMENTAL •2
5% reduction in virgin rigid plastic colleagues in U.S. management (2024)
our efforts in these areas, we can drive Ingredients • $1 billion spent annually with minority- and
sustainable business growth and deliver • 100% cocoa volume needed for our chocolate women- owned businesses (2024)
brands sourced through Cocoa Life SOCIAL
meaningful progress in reducing our Quality & Safety
Social Impact
environmental impact and empowering • 100% EU wheat sourced through Harmony • 100% Global Food Safety Initiative certification
•H
uman rights due diligence for 100% Cocoa
people and communities. (by 2022) for manufacturers and suppliers
Life communities in West Africa
• 100% palm oil continued RSPO certified, •C
ontinued investment in Sustainable Futures • 0.5 World-Class Total Incident Rate
traceable to mill, sourced from suppliers ventures and funds consistently achieved
FIND OUT MORE ABOUT OUR with Mondelēz Palm Oil Action Plan (POAP)
ENVIRONMENTAL FOOTPRINT
policy compliance Well-being
•2
0% global net revenue from portion control
Climate snacks
• 10% end-to-end CO₂ emissions reduction
FIND OUT MORE ABOUT OUR • 100% mindful snacking labeling across
MATERIALITY ASSESSMENT • 10% water reduction packaging globally
• 15% food waste in manufacturing reduction Reference page 10 of this report for baseline figures
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 9
Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview
Overview Table of contents CEO Q&A About us Our purpose Our approach Materiality ESG priorities Our ESG
ESG progress
progress
Our ESG
TOPIC GOALS 2020 PROGRESS ESG
Right Snack
Progress
On track
Well-being Grow well-being snacks by 2X core***
Roadmap developed
Right Moment
We are committed to regularly and 20% snacks net revenue from portion control snacks by 2025*
On track
16%
transparently reporting our progress. Portion control
On track
Mindful Snacking: Snack Mindfully portion icon on all packs by 2025***
14%
We have achieved or exceeded all
Right Way
but one of our 2020 goals; indeed we
Cocoa Life: 100% volume for chocolate brands sourced through On track
achieved a number of them ahead of Cocoa Life by 2025* 68%
schedule. We are on track against our Harmony Wheat: 100% wheat for EU biscuits sourced through On track
2025 goals. Harmony by 2022* 76%
On track
Sustainable ingredients Palm oil forest monitored: 100% by 2025****
to report in 2021
We have communicated that we are tracking
Achieved
adoption of standards such as those published Palm oil RSPO certified: 100% by 2025 (since 2013)
100%
by the Sustainability Accounting Standards Palm from suppliers aligned with Palm Oil Action Plan/policy: On track
Board (“SASB”) and the Task Force on Climate- 100% by 2025 (since 2014) 99%
related Financial Disclosures (“TCFD”). We will CO₂: 15% reduction in CO₂ emissions across manufacturing Exceeded
reflect shareholder feedback as we continue to operations by 2020** -24%
align our sustainability reporting with evolving Exceeded
Environmental impact Water: 10% reduction in priority water usage by 2020**
standards. For more information on the areas -33%
of alignment between those standards and Exceeded
Waste: 20% reduction in total waste from manufacturing by 2020**
-31%
our current disclosure please visit our website
Exceeded
where we have published SASB and TCFD Reduction: 65,000 tonnes packaging elimination by 2020**
68kT
indices and further data. Packaging innovation
Recycability: 100% of packaging designed to be recycled, labeled with On track
recycling info by 2025 94%
LONG-TERM GOALS DRIVING SUSTAINABLE
BUSINESS GROWTH THE RIGHT WAY FOR Human Rights: 100% human rights due diligence system coverage in own Achieved
PEOPLE AND PLANET operations & tier-1 suppliers by 2025 100%
Reducing environmental impact & Child labor: monitoring & remediation measures at 100% Cocoa Life On track
Social sustainability
sourcing sustainably, empowering people communities in West Africa by 2025*** 28%
and communities. Invest in innovative Sustainable Futures ventures and funds On track
Promoting accountability, strong board Double representation percentage of Black colleagues in
On track
oversight, transparency, stakeholder U.S. management ***
engagement, aligned incentives. Diversity, Equity
$1 billion in diverse supplier spend globally by 2024**** On track
& Inclusion
Increase representation percentage of women in executive leadership roles Strong
CATEGORY KEY: by 2024** 34%
Consistently achieve 100% Global Food Safety Initiative certification for On track
Environmental
manufacturers and suppliers 100%
Quality & Safety
Social Strong
Consistently achieve world-class Total Incident Rate of 0.5
10% TIR reduction 2020
Governance
Cage Free Eggs: 100% N.A. by 2020***; 100% global by 2025 On track
Other
(excl. Russia and Ukraine)*** 100% N.A., 27% global
* 2012 baseline
** 2013 baseline KPI reporting excludes acquisitions
*** 2018 baseline
**** 2020 baseline
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 10Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview Landscape Innovating Broad portfolio Evolving Food safety
& Insights for consumers & Well-being our portfolio & Quality
We’re committed to offering a wide
range of delicious, high-quality snacks
that make people feel good, and to
keep improving and innovating to
meet our consumers’ evolving well-
being needs.
RIGHT
SNACK
GOAL PROGRESS
We created five new well-being
brands across the U.S. and EU.
UN Sustainable
Development Goals
Top tier: We focus on a priority SDG
where we can make the biggest impact:
Additional tier: We also seek to positively
impact the following SDGs:
9 – Industry, Innovation and Infrastructure
17 – Partnership for the Goals
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 11Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview Landscape Innovating Broad portfolio Evolving Food safety
& Insights for consumers & Well-being our portfolio & Quality
Landscape & Insights
As consumer needs continue to change, we keep evolving
and innovating to offer the right range of snacks.
TUNING INTO THE EVOLVING ROLE HELPING PEOPLE TO FEEL GOOD
SNACKING PLAYS IN PEOPLE’S LIVES Moreover, people increasingly want to feel
Snacking has always had a role in people’s good about the snacks they eat – knowing
lives but that role is expanding and evolving that they not only taste delicious but also
as they become busier than ever (at home mindful of the implications to mind, body,
or on the go), as the definition of snacking and planet.
continues to expand, and as people become
more conscious of the overall well-being of
self and planet.
EVOLVING MUCH-LOVED FAVORITES CREATING NEW WINNERS
People are keen to keep enjoying the More than ever, innovations in snacking
traditional snacks they have loved for so can make a big difference in providing the
long, but they are also increasingly concerned right snacks for all kinds of consumer needs.
about well-being and environmental impacts. These can take many forms, from inventing
So they are open to having their favorite completely new snacks, to adding new
snacks evolved, for example by reducing sugar variations for an existing portfolio.
or adding nutrition.
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 12Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview Landscape Innovating Broad portfolio Evolving Food safety
& Insights for consumers & Well-being our portfolio & Quality
INNOVATING FOR SNACKFUTURES™
SnackFutures™ is our innovation and venture SnackFutures™ is a key pillar of our
CONSUMERS
hub dedicated to creating a portfolio of snacks consumer-centric growth strategy. It seeks to
that is good for people, kind to the planet accelerate innovation and support incremental
and deliciously fun. It is deliberately designed growth against three key strategic areas:
to push the boundaries of what’s possible in invent new brands and businesses, invest in
To keep up with consumers’ evolving snacking by focusing on consumer trends and early stage entrepreneurs, and amplify the
needs, we have established a dedicated unlocking emerging growth opportunities SnackFutures™ impact with the CoLab startup
team that is focused on creating and around the world. engagement platform.
investing in unlocking the future of new
Well-being snacking offerings.
GOAL PROGRESS
Since its launch in 2019, SnackFutures™ has
launched five new well-being brands in the
U.S. and Europe (NoCOé, Dirt Kitchen Snacks,
CaPao, Millie Gram and Ruckus and Co), made GLOBAL CASE STUDY GLOBAL CASE STUDY GLOBAL CASE STUDY
minority investments in Uplift Food, Torr INTRODUCING CONSUMERS TO CREATING SNACKABLY SNACKIFYING CLIMATE
and Hu (which was recently acquired by THE WONDER OF CACAOFRUIT DELICIOUS VEGGIES WITH CHANGE WITH NOCOÉ
Mondelēz International), and established a WITH CAPAO DIRT KITCHEN SNACKS Millennial and Gen Z consumers
global footprint. As one of the world’s largest Dirt Kitchen Snacks is a are eager to play an active role
producers of chocolate, we have new brand created by in protecting the planet and are
done a great deal to achieve a SnackFutures™ to help solve consumers’ veggie increasingly doing so through
“SnackFutures™ plays an important role in sustainable supply of key ingredients dilemma. Consumers are trying to get more the food choices they make. Given they are
our company’s innovation pipeline and our with initiatives such as our Cocoa vegetables into their lives (91% according to a also a generation of snackers, we saw the
position as the leader in snacking, especially Life sustainable program. We discovered that consumer survey) but there are barriers, like the opportunity to create a brand that could enable
as consumers’ needs are continually evolving. after the cocoa beans are extracted to make time it takes to prepare them and convenient
We are hyper consumer-centric and dedicated this group to make a snackable impact on one
to understanding those changing needs chocolate, the rest of the cacaofruit – about ways to consume them. Importantly, consumers of their top priorities – climate change.
and developing snacking solutions to suit 70% – is wasted. Through SnackFutures™ we want more excitement when it comes to snacks.
consumers’ lifestyles and values, such as were able to incubate a new brand built on Dirt Kitchen Snacks are made by air drying real, NoCOé is our first brand built by design to have
reducing waste, seeking out functional the promise of rescuing and reimagining that recognizable vegetables such as green beans, a neutral carbon footprint. We do this in how
benefits, and making products that are better we create the plant-based snack itself – using
for the planet and deliciously fun!” wasted cacaofruit. The outcome was CaPao. and giving them some culinary love. Moreover,
CaPao was created using upcycled cacaofruit one of the product lines is created from upcycled organic, local-first growing and production
pulp and combining it with other simple, real, produce, which helps to both reduce food waste practices, short distribution circuits and
plant-based ingredients into a completely new and support farmers. Dirt Kitchen Snacks entered sustainable packaging, and by offsetting our
type of snacking experience. After the initial into its pilot stage just before the pandemic remaining impact 100% through partnerships.
consumer testing in the UK, we pivoted to hit and quickly pivoted to direct-to-consumer The first product we created was a cracker
pilot CaPao in about 15 stores throughout Los and a dedicated influencer strategy to optimize to cater to the highly popular French aperitif
Angeles. In 2020, we made several product and learnings, visibility and consumer experience. occasion. We launched three varieties in 100
packaging improvements based on consumer The brand is seeing steady growth as it begins stores in Paris in 2019 in strategic partnership
Brigette Wolf, and customer feedback. We are now in the expanding distribution. with Franprix, one of the major retailers
Head of SnackFutures™ process of scaling throughout southern in France, as well as through e-commerce.
California, and direct-to-consumer, while being To make the most of its potential, we are
one of the first brands to pursue Upcycled focusing on growing the NoCOé portfolio and
Certification. distribution.
Reference page 10 of this report for baseline figures
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 13Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview Landscape Innovating Broad portfolio Evolving Food safety
& Insights for consumers & Well-being our portfolio & Quality
BROAD OFFERING A BROAD PORTFOLIO
We offer a broad range of delicious, high-quality
Better for You
This is about understanding and responding
PORTFOLIO &
snacks – from indulgent bites to wholesome to consumers’ dietary needs, for example by
bars. We want to make sure our range keeps offering reduced-sugar options or alternatives
WELL-BEING
satisfying the diverse needs of millions of with good ingredient swaps. For example:
consumers around the world. For example, we are
continuing to evolve our portfolio – innovating • Cadbury Dairy Milk almond milk
and renovating to broaden our offerings while •G
ood Thins Gluten Free (US/Canada)
To meet the needs of our many improving the nutritional credentials of snacks
•b
elVita Bakes and Bites – gluten free source of
different consumers, we offer a broad our consumers have grown to love. We are also
fiber (Australia)
living up to our responsibility to increase portion
range of snacks, with an increasing
control options, and enhancing our focus on Authentic, Natural, and Simple
focus on well-being. encouraging mindful snacking to empower This is about making the most of nature’s • Bournvita Crunchy wholegrain biscuits (India)
consumers to enjoy more of our portfolio in ways pure, potent and raw goodness harnessed and • Oral B sugar free gum with fluoride (Europe)
they can feel good about. untouched to give maximum taste and health
• Clorets gum with activated charcoal (Japan)
INCREASING OUR FOCUS ON WELL-BEING value. For example:
BROAD PORTFOLIO
& WELL-BEING PROGRESS We are increasing our focus on well-being. Permissible Indulgence
19
• L U BIO – organic biscuits (France)
This involves a broader, more holistic approach This is about offering indulgent snacks with
– one that takes in people’s emotional •P
hiladelphia Intense – 100% natural ingredients more permissible recipes, in smaller sizes or
and functional needs. That’s why we keep (Europe) portion-controlled, so you don’t have to feel
innovating, renovating and extending our guilty about treating yourself now and then.
new well-being product range of snacks to satisfy consumers’ current Functional Nutrition For example:
launches in 2020 and changing well-being needs. We focus on This is about offering snacks that not only
four key areas of opportunity here: Better for taste good and give you sustenance but do • Cadbury Simply Smooshed bars and Really
You; Authentic, Natural, and Simple; Functional good too. Snacks with fortification or positive Nutty mixes (Australia)
GOAL PROGRESS Nutrition; and Permissible Indulgence. nutritional benefits to protect, rebalance,
• Lacta Intense Dark chocolate (Brazil)
recharge. For example:
Well-being
Our goal is to grow our well-being
snacks at two times the rate of our
traditional snacks by the end of
2020 and beyond. In 2020, our well- GLOBAL CASE STUDY GLOBAL CASE STUDY GLOBAL CASE STUDY
being snacks grew 3%, 0.8x versus WELCOMING HU TO THE FAMILY EMBEDDING BETTER ALL-ROUND CREATING A DELICIOUS
our traditional snacks. This was due We’re excited to welcome Hu Products to In Australia, The Natural Confectionary Company GLUTEN-FREE OREO
to the strong performance of our the Mondelēz International family of brands (TNCC) launched reduced sugar and vegan To give our existing Oreo customers more
traditional snacks, especially in the following our acquisition of Hu Master Holdings. options, with portion-control packs. The launch options as well as open up the world of Oreo
U.S., and also COVID-19 lockdowns, to new customers, we expanded the product
has been a big success, with $13m sales and +6%
which impacted performance in Hu Products is a fast-growing snacking company portfolio to include two gluten-free offerings:
other countries. growth in year one. Looking ahead, there are
in the U.S. with a strict focus on Ultrasimple™ Oreo Gluten-Free and Oreo Double Stuf Gluten-
plans to go further in 2021 with more options
Growth in traditional snacks ingredients. It has been recognized with various Free cookies. These new versions give the same
including kombucha (added prebiotics).
outpaced growth in well-being gold, silver and bronze medals in the “2019 Best great Oreo taste, gluten-free. With the addition
snacks year-on-year. Consumers’ Vegan Chocolate Awards.” In addition to its of these new offerings, the growing number
contemporary well-being definition popular chocolate bars, Hu’s full product range of people with a gluten intolerance, gluten
is broader than in the past, so there includes snacking and baking chocolate (Gems),
is a clear opportunity for health sensitivities or those pursuing gluten-free diets
chocolate-covered nuts and berries (Hunks), and can now enjoy our Oreo snacks, too.
and wellness-driven renovation and grain-free crackers.
growth in our core categories.
A pioneer in purpose-led paleo-friendly snacks –
Hu is a great new addition to our well-being offer.
Reference page 10 of this report for baseline figures
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 14Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview Landscape Innovating Broad portfolio Evolving Food safety
& Insights for consumers & Well-being our portfolio & Quality
EVOLVING OUR As well as creating new well-being
snacks, we also focus on improving
• Reducing or removing ingredients people
don’t want
SUGAR
Sugar plays an important part in many of our
PORTFOLIO
• Changing and adding ingredients people snacks, for example giving them great taste and
the nutrition and ingredients of the texture. We know some people want to limit
do want
global brands and local jewels already their sugar intake as part of reducing calories.
in our broad portfolio. In essence, this • Sourcing ingredients locally, and more
This aligns with the World Health Organization
To help people lead healthy lives, is about reducing or removing what
sustainably
and other health agencies’ advice to limit added
we focus on improving the nutrition people don’t want and adding more of REDUCING SODIUM, SATURATED FAT sugar to no more than 10% of daily calories. We
and ingredients of our snacks. what they do. AND TRANS FAT have launched and continue to expand options
As part of our ambition to offer more options with less sugar.
Our evolution efforts come in many shapes and and help people snack mindfully, we continue
WHOLEGRAINS
PROGRESS % CHANGE OF sizes. In particular, we focus on: to reduce the amount of saturated fat and
Most consumers do not get enough
WEIGHTED AVERAGE IN sodium in our biggest-selling global brands
wholegrains in their diet, so we try to provide
SNACKS PORTFOLIO • Enhancing communication, so consumers and local jewels. We are also launching
new products and line extensions with less them in our snacks. For example, our offers
are super-clear about how to enjoy our with wholegrains include a new belVita variety
Sodium -6.0% in Sodium weighted snacks mindfully and responsibly (for more saturated fat and salt without sacrificing the
quality, flavor or texture people have grown to in China and new Chipsmore cookies with twice
2020 vs 2012 average in Snacks information on this see pages 19, 21 and 22 of
was essentially flat in trust and love in our brands. as many oats in Malaysia. Over 25% of our
this report) snack/biscuit products include wholegrains,
the last year (-0.3% in
2020 vs 2019) • Resizing products, so people can enjoy the but we continue to add more wholegrains to
Saturated -6.7% in We reduced saturated right portions (for more information on this our portfolio.
fat 2020 vs 2012 fat average in Snacks see page 20 of this report).
portfolio by 2.8% in
2020 vs 2019
Sugars We kept sugars average flat (-0.3% in
2020 vs 2019 due to volume changes
between categories)
Wholegrain >9.5 billion servings of whole grain
provided by our products in 2020, a
GLOBAL CASE STUDY
6% increase vs. 2019
PUTTING MORE GOODNESS INTO
A BREAKFAST FAVORITE
A longstanding favorite at many an Italian • We resized the product
breakfast table, Oro Saiwa was nevertheless • We removed palm oil, replacing it
beginning to lose out to fierce competition. with sunflower oil
Undaunted, we turned this iconic morning snack
• We reduced salt by 31%, and fat by 1%
around – giving it new life and winning back
consumers’ hearts and appetites. • We updated the ingredients, with a new
recipe boosting taste and texture
The turnaround touched on all our key
renovation action points while staying true to • We began to use local ingredients: 100%
the brand’s core DNA and much-loved taste: Italian wheat
• We enhanced communication, with new It has been a resounding success – Oro Saiwa
advertising addressing modern society and has gained +900k families and grown sales
embracing diversity and inclusion +20% since the refresh.
• We reformatted the pack, with a fresh new
look and feel
Reference page 10 of this report for baseline figures
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 15Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview Landscape Innovating Broad portfolio Evolving Food safety
& Insights for consumers & Well-being our portfolio & Quality
FOOD SAFETY We know how critical it is to offer our
consumers safe, high-quality snacks
LEADING FOOD SAFETY SCIENTISTS
Our food safety scientists are world experts
& QUALITY
who are on the Boards of leading global
they can really enjoy and feel good standard setting organizations such as
about. We do everything we can to the International Commission for the
meet this imperative and in turn, earn Microbiological Specifications for Foods
Making sure our consumers can people’s trust. (ICMSF), Food Allergy Research and Resource
enjoy safe, high quality snacks is Program (FARRP), and the Global Food Safety
at the heart of everything we do. MAINTAINING HIGH STANDARDS Initiative (GFSI).
Safety begins with each recipe we make.
We set high standards with a comprehensive CHAMPIONING GLOBAL FOOD SAFETY
quality management system to promote the We are proud to be part of the Global Food
integrity of our snacks and the ingredients Safety Initiative (GFSI) as it continues to
PRODUCT SAFETY AND benchmark and raise food safety standards
we use. Our science-based risk identification
QUALITY PROGRESS around the world. Since joining the GFSI in
and management processes help us assess
and control factors that could potentially 2006, we have implemented it at all our plants,
2017 2018 2019 2020
compromise ingredients, packaging, expect our suppliers to follow it and promote
Internal 100% 100% 100% 100% manufacturing processes or finished products. it more widely with our other stakeholders and
manufacturing the industry.
certified
We design consumer safety into all our
External 94% 94% 91% 94% products right from the outset. We have high This commitment is supported at the highest
manufacturing levels of our organization, as our Chairman and
certified Quality Management Standards covering our
raw materials, product and process design and CEO co-chairs the CGF Food Safety coalition,
Raw material 97% 98% 99.8% 99.9% manufacturing. Our food safety systems are stewarding the food safety agenda.
supplier certified
based on the internationally recognized and
Food contact NA 57% 90% 97% recommended Hazard Analysis and Critical
packaging
Control Point (HACCP) system. We use leading-
suppliers certified
edge science to identify and manage risk so our
consumers can trust our products when they
eat them.
REGULAR TRAINING AND REVIEWS
GOAL PROGRESS Regularly training staff is an important part of
embedding our standards in our business. In
In 2020, we continued to make
2020, 4,500 colleagues were trained on our
strong progress toward our goal of
having all our manufacturers and standards. Auditors of our manufacturers and
suppliers certified to one of the suppliers review training records to confirm that
Global Food Safety Initiative (GFSI) all relevant training is carried out and records
benchmarked food safety schemes. kept. Additionally, 2,000 employees of our
In particular, we continued to step- suppliers were trained on our quality aspects.
up the certification of our food
contact packaging suppliers. We review all our quality policies annually,
based on benchmarking with our peers, and
keep them up-to-date in terms of best practice.
We make our own supplier quality expectations
publicly available.
Reference page 10 of this report for baseline figures
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 16Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview Landscape Mindful Portion Labeling Nutrition Making a difference Community Impact
& Insights snacking control & Marketing partnerships where it counts Impact investing
We want to help consumers easily
enjoy the right snacks throughout
their day, and inspire them to snack
mindfully so they can savor and feel
good about each and every snack.
RIGHT
GOAL PROGRESS
16%
of snacks' net revenue from
MOMENT
portion control products
14%
of packs globally included
the Mindful Snacking icon
UN Sustainable
Development Goals
Top tier: We focus on a priority SDG
where we can make the biggest impact:
Additional tier: We also seek to positively
impact the following SDGs:
4 – Quality Education
9 – Industry, Innovation and Infrastructure
17 – Partnership for the Goals
Reference page 10 of this report for baseline figures
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 17Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview Landscape Mindful Portion Labeling Nutrition Making a difference Community Impact
& Insights snacking control & Marketing partnerships where it counts Impact investing
Landscape & Insights
Snacks are meeting an increased and varied set of needs
in consumers’ lives, and we are endeavoring to meet more
of those snacking moments.
AN INCREASING BEHAVIOR AN IMPORTANT SOURCE OF COMFORT
Snacking around the world, which was Consumers see snacking as an important
already a rapidly increasing behavior, has source of comfort, connection and
only accelerated as consumers spend more community, especially during the past year.
time at home. According to our 2020 State of Comfort has been the top driver of snacking
Snacking™ Report, 88% of respondents have through the year – 52% of respondents said
been snacking more than before or the same snacking has been a “lifeline” during the
during the pandemic. Moreover, the majority pandemic. Snacking also offers bite-sized
of respondents see snacking as a growing part moments of satisfaction and peace, with a
of their everyday lives in the future. majority of respondents noting it has helped
distract them from a trying year.
A SOURCE OF NOURISHMENT, TOO A RISE IN ONLINE SNACK SHOPPING
Our report also highlighted the important Almost half of respondents are now buying
nourishing role snacking plays in people’s snacks online, and this is only likely to
lives, with 54% of respondents relying on increase. Indeed, 69% of respondents plan to
snacks for nourishment during the pandemic. continue shopping for snacks online once the
As we highlight in Right Snack, as snacking pandemic ends.
increases, so too does the focus on healthy
products and ingredients.
All data on this page from our 2020 State of Snacking™ Report available at
https://www.mondelezinternational.com/stateofsnacking
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 18Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview Landscape Mindful Portion Labeling Nutrition Making a difference Community Impact
& Insights snacking control & Marketing partnerships where it counts Impact investing
MINDFUL We put a big emphasis on mindful
snacking – it's our distinctive
HELPING PEOPLE SNACK MINDFULLY
To help people get it right, our Snack
SNACKING
GLOBAL CASE STUDY
Mindfully website provides resources, tips and
approach to helping consumers information on mindful snacking. We have COMBINING THREE BRANDS INTO ONE
snack better. So what do we mean by also partnered with renowned mindful eating SNACK MINDFULLY STORY
mindful snacking? It is about eating expert, Dr. Susan Albers, Psy.D., on consumer- In Canada, to build on our different
We want to inspire mindful snacking mindful snacking options and amplify
with intention and attention, focusing friendly videos that explain mindful snacking
behaviors, so the consumers we and how to practice it. the message for consumers, we took
on the present moment, and savoring the simple innovative step to bundle our
care about can savor each bite and
how the food tastes so you really A FEW SIMPLE STEPS three top cracker brands together into
experience more satisfaction from the
enjoy it. In short, it’s about making Snacking mindfully involves a few simple one well-being-themed story.
brands we and our consumers love. steps that add up to fully enjoying the
the most of snacking in-the-moment. We brought Good Thins, TRISCUIT and
snacking experience.
We want to educate consumers Wheat Thins together and inspired
about how to snack mindfully to • Know what you want consumers with ideas how to create
encourage them to get the most out • Be aware of portion and moderate it delicious snacking moment by combining
MINDFUL SNACKING nutritious crackers with other healthy
PROGRESS of snacking and inspire satisfying • Be present in the moment
14%
categories, such as dips, fruits and
snacking experiences. • Enjoy and appreciate the snacks with vegetables or more practical tips how to
all your senses snack more mindfully. This combination
We are big fans of mindful snacking. It’s: • Be aware of your hunger, fullness and enabled us to take the brands beyond
Relevant satisfaction level the cracker aisle of a store to the fresh/
By the end of December 2020, 14% More and more people are using mindfulness produce section as part of a broader well-
• Reflect on your whole eating experience
of packs globally included the Mindful being story.
for well-being and balance.
Snacking icon. THE BENEFITS
Sustainable Timed for January, during the key well-
We also plan to invest in a digital • A positive relationship with food by making
Mindful eating can be practiced by anyone, being season when 70% of Canadians
consumer education campaign to reach deliberate and conscious food choices*
even more people with practical tips and anywhere, and by all ages. make New Year's resolutions and
• More satisfaction and pleasure from the food improving eating is a top topic, the
tools to help them snack mindfully. Effective by savoring with all the senses** campaign included generating awareness
Research shows multiple benefits of
• Less likely to overeat and lose control by paying on social media, creating a microsite with
mindful eating.
attention to hunger and fullness feelings*** recipes and tips on snacking mindfully,
and a new merchandising display.
GLOBAL CASE STUDY
MINDFUL SNACKING IN INDONESIA
In Indonesia, to help promote mindful
snacking during the pandemic, we created
a campaign partnering with Clinical
Psychologist, Ms Tara de Thouars, BA, M.
Psi through articles across regular and
social media. It included a virtual session
for mom-blogger community “Ibu-ibu
doyan nulis” to share mindful snacking
tips for parents.
Source:
*Alberts et al., 2012; Katterman et al., 2014; Hendrickson et al., 2017; Camillieri et al., 2015; Gravel et al., 2014
**Hong et al., 2014; Arch et al., 2016; Cornil & Chandon, 2015; Hetherington et al., 2018
***Oldham-Cooper et al., 2011; Higgs et al., 2011; Mittal et al., 2011; Robinson et al., 2014; Daubenmier et al., 2016
Reference page 10 of this report for baseline figures
MONDELĒZ INTERNATIONAL SNACKING MADE RIGHT 2020 ESG REPORT 19Performance Right Snack Right Moment Right Way Sustainable Ingredients Governance
Overview Landscape Mindful Portion Labeling Nutrition Making a difference Community Impact
& Insights snacking control & Marketing partnerships where it counts Impact investing
PORTION We continue to focus on expanding
our range of portion control options
Looking ahead, we are committed to driving our
portion control growth more actively to meet
We are mindful of balancing our growth in
portion control with our commitment to
CONTROL
our 2025 target. reducing waste and plastic packaging. We focus
– snacks that are 200 calories or on optimizing and reducing packaging as well
less and are individually wrapped. In 2020 we committed to bring all of our as using post-consumer materials wherever
Portion control is recognized as one Cadbury chocolate bars sold as part of a possible and enabling recycling. Find out more
To help people enjoy their snacks multipack under 200 calories by the end of
effective way to help people manage about our packaging on page 36 of this report.
mindfully we focus on enhancing our 2021. This move will see over 2 billion calories
their calorie intake. Individually
portion control options. removed from the UK market each year. It As well as expanding our portion control
wrapped products enable people to builds on our pledge to bring all Cadbury options, we are placing a visual portion icon on
enjoy the treats they love, become chocolate and biscuit products typically bought all packs, globally by 2025.
more mindful when they eat, and help by parents for children to under 100 calories by
PORTION CONTROL manage their calories. the end of 2020. The much-loved Cadbury bars,
Fudge, Curly Wurly and Chomp, as well as Barny
PERFORMANCE Sponge Bears and Cadbury Mini Fingers and
We are committed to growing our portion
2017 2018 2019 2020 control products to 20% of our global snacks Cadbury Animals are now all under 100 calories.
net revenue by 2025. In 2018, we achieved our
Percentage of snacks 13% 15% 16% 16%
net revenue in portion 2020 target of 15% and increased it to 16% in
control options 2019. We maintained this 16% level in 2020, as
the pandemic slowed overall portion control
growth, to 1%, and affected consumer demand
in different ways across chocolate, biscuits
and candy. Portion control in chocolate grew
10% year-on-year in 2020 to 15.5% of snacks
net revenue, while biscuits decreased 6% to
GOAL PROGRESS 18%. Overall, our portion control offerings as
a percentage of our snacks net revenue have
At 16%, we are on track to reach our 2025
goal of 20% of global snacks net revenues risen from ~10% in 2012 to 16% in 2020.
from portion control products.
Reference page 10 of this report for baseline figures
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