SEE HOW COMPANIES TURN THE 95% OF ANONYMOUS WEBSITE TRAFFIC IN TO ENGAGED CONSUMERS
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SEE HOW COMPANIES TURN THE 95% OF ANONYMOUS WEBSITE TRAFFIC IN TO ENGAGED CONSUMERS
Product Description
Anonymous Retarget 40% of lost
Website Visitor
leads...
97% of website visitors do not convert. Our
Smart PiXL tool allows you to gather a physical
address and email from 40% of anonymous
Data Collected visitors. We then send them a postcard and an
& Processed email within 24 hours.
First Email Deploys Direct Mail In-Home Follow-up Email
within 24 Hours within 48 Hours Deploys
FACEBOOK INTEGRATION CLEAN DATA CREATE ROI REPORT
Data can flow into a custom All data is deduped and Upload sold accounts to
audience for you to target with run against NCOA to insure match them against the data
no privacy restrictions because deliverability, and then it’s to see your exact return on
it’s your data. your data to keep. investment.
Reporting
one single view. Know what markets and strategies are performing
best, and interact with your customer directly from the system.
Real-Time Activity
Product Validation
How does Smart PiXL compare?
Glad you asked. On the surface, all three have a similar goal to know who is on your
website. With that in mind, we can break down the three strategies to show why Smart PiXL
is the obvious choice when trying to remarket to anonymous website visitors.
Feature PiXL IP Cookie
Number of data points used to collect data 12 1 1
Number of filter options Endless 0 0
GDPR Compliant Yes No No
CCPA Compliant Yes No No
Works with mobile apps Yes Yes No
Syncs profile info across browsers Yes Yes No
Accurate location reporting Yes No No
Remains consistent over time Yes No No
Ability to blacklist & whitelist referring domains Yes No No
Ability to blacklist & whitelist referring zip codes Yes No No
Lead data can be downloaded | Owned by client Yes No No
Does it work?
37 Unit Auto Dealership Client This is our biggest vertical with over
Average Monthly Spend per Dealer: $5000 300 rooftops. We consistently perform
Average Monthly New/Used Sold: 26 Units better than the dealer’s baseline CPA.
Average Monthly Service RO’s: 237 Our retention rate hovers in the mid
90% range.
Financial Services Client They were using social and web
Return to Website: 8.9% retargeting, but they wanted to add to the
Lead Conversion Rate: 4% effectiveness of their strategy. With the
cost/lead under $30, they knew that they
Average Cost Per Lead $28.69
had a winning recipe.
Home Services Client The retargeting is about performance for
Return to Website: 7% each business. The client had a close rate
Qualified Incoming Leads 137 of 10%. This program delivered 13 new
Average Cost Per Lead $224 customers generating over $260,000 in
revenue (8.5x return on ad spend)
FAQ
HOW IT WORKS
The SmartPiXL is placed in the header of the website. This allows it to track all pages on that website.
One must also include specific language to the privacy policy of the site hosting SmartPiXL which can be
referenced below.
Disclaimer for website:
This site is being monitored by one or more third-party monitoring software(s), and may capture
information about your visit that will help us improve the quality of our service. You may control the data
being collected from your visit by visiting www.smartpixl.com through a universal consumer options page
located at http://smartpixl.com/T/unsub.html.
WHERE DOES THE DATA COME FROM?
SmartPiXL data comes from all walks of life.
• Online data, offline data, transactional data, Real Property Records, Public records, Consumer
data file, VIN data file, New Mover file, as well as affiliate data aggregators and more.
When a user visits a site with SmartPiXL the pixl fires and a series of real time queries occur. Data is
returned from the queries, a fingerprint is built and a match process is run. While this sound like a lot, it all
happens in about 400 milliseconds (0.004 seconds).
DOES SmartPIXL USE IP ADDRESS FOR MATCHING?
For matching, the answer is no. However, it is used for authentication.
When geo-locating an IP address the latitude and longitude returned will be a 0.43 mile radius that
encompasses the actual location of the physical address where that IP comes from. This is referred to as
“the last half mile” within the telecommunications industry.
After SmartPiXLs’ proprietary algorithms determine the true location of the consumer, a geography check
is completed to ensure the user is within this 0.43 radius using the IP Addresses latitude and longitude
coordinates.
DATA YOU RECEIVE
The excel will include data such as:
• Pages visited on your website, name, email, address, marital status, gender, vehicle owned, etc.
as long as the data is available.
Note that we do not append phone numbers for legal reasons.
PRICING
Contact RMG to learn more about SmartPIXL deployment costs and timing.
jharenchar@rmg-usa.com
804-370-1439
FAQ SAMPLE DATA COLLECTED
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