Salesforce Ecosystem Partners - Implementation Services for Analytics Solutions on Salesforce

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Salesforce Ecosystem Partners - Implementation Services for Analytics Solutions on Salesforce
Salesforce
  Ecosystem
		Partners
Implementation Services for Analytics Solutions
on Salesforce

A research report comparing provider strengths,
challenges, and competitive differentiators       Customized report courtesy of:

U.S. —| —2022 QUADRANT REPORT—| —MARCH 2022
Salesforce Ecosystem Partners - Implementation Services for Analytics Solutions on Salesforce
Table of Contents

Executive Summary                           3        Implementation Services for
                                                     Analytics Solutions on
Provider Positioning                     7-11
                                                     Salesforce		            15 - 22
                                                     Who Should Read This                             16
Introduction
                                                     Quadrant                                         17
Definition                                12         Definition & Eligibility Criteria                18
Scope of Report                           13         Observations                                     19
Provider Classifications                  13         Provider Profiles                                20

Appendix
Methodology & Team                        22
Author & Editor Biographies               23
About Our Company & Research              25

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        Executive Summary

                                                                                                        Strong growth
                                                      the increasing relocation of processes
      Report Author: Rainer Suletzki                  or sub-processes in the direction of
                                                      online processing has led to additional

                                                                                                        in demand for
                                                      demand for IT solutions. As Salesforce
    Since its founding in 1999, Salesforce            is functionally largely geared toward
    has shown impressive growth and is now            customer-related processes, there have
    one of the leading providers of cloud-            been additional growth impulses for

                                                                                                        Salesforce services
    based application systems in the form             the company in these areas during the
    of Software as a Service (SaaS). The              pandemic.
    focus was always on implementation
                                                      The high growth also leads to a growing
    using agile methods and a high degree

                                                                                                        and the resulting
                                                      demand for implementation services.
    of standardization, giving the company
                                                      Meanwhile, the availability of qualified
    the opportunity to roll out updates at
                                                      resources with Salesforce expertise
    comparatively short intervals.
                                                      can be seen as a limiting factor for the

                                                                                                        challenges for the
    Salesforce has continued steady growth            number of implementations. Specifically,
    in recent years, and the restrictions             in the U.S., this has resulted in significant
    imposed by the COVID-19 pandemic have             consolidation pressure in the market

                                                                                                        vendors.
    only had a limited impact on the pace of          for corresponding services, with large
    growth. Although a few project budgets            system integrators in particular trying to
    were partially frozen, or the corresponding       expand their resource base by taking over
    projects were temporarily put on hold,            other providers. As a result, the number
    in general the market growth was not              of midsize providers that offer complete
    significantly affected. In some areas,            scope coverage in the U.S. has shrunken

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Salesforce Ecosystem Partners - Implementation Services for Analytics Solutions on Salesforce
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        Executive Summary

    significantly. It will be interesting to see      It is worth noting here that Salesforce           the Financial Services Cloud and the            elements for the implementation
    if the few remaining providers will stay          is also currently building up its own             Health Cloud. In 2020, this focus was           phases with phase-oriented elements
    independent over the upcoming years,              offering of implementation services.              intensified with the acquisition of Vlocity,    related to strategy, design and rollout.
    or if new players of this will emerge. In         Following the acquisition of the midsized         an independent software vendor (ISV) that       Most providers now offer this type of
    addition to these takeover activities,            provider Acumen, the company is further           to date has developed various industry-         methodology in their portfolios. The purely
    which ultimately do not generate any              expanding its own capacities and is               specific products based on the Salesforce       agile methodology is still suitable for a
    additional capacities in the market, many         also partnering with other providers              platform. It appears that this is a sustained   single implementation of Salesforce; it is
    providers are focusing on increased               to implement Salesforce for several               trend and that Salesforce’s portfolio is        primarily used by midsized customers that
    recruiting. On the one hand, young                customers. This opens additional                  continually evolving toward an increased        do not require a global rollout and have
    talents are hired and trained to become           opportunities for these providers, but also       focus on industries. It remains to be seen      limited integration requirements.
    Salesforce consultants through suitable           inherits the risk of growing dependence           whether this will lead to restrictions in the
    qualification measures. On the other hand,        on Salesforce. Furthermore, it is not yet         functional further development of such          When it comes to integrating Salesforce
    within some companies, experienced                possible to conclusively assess how               classic products as Sales and Service           with other applications, the MuleSoft
    consultants from other areas are                  sustainable the expansion of Salesforce’s         Cloud over the next 12 to 24 months.            platform continues to be the dominant
    requalified to become Salesforce experts.         own development capacities will be,                                                               tool. Comprehensive competence with
    The large system integrators follow this          because as a software business, it requires       In terms of the implementation methods          regard to this platform is now an essential
    path due to the lack of opportunities for         significant investments and usually has           used, the hybrid agile model remains            requirement to be able to survive in
    additional growth by acquisitions. In its         lower margins.                                    the most common approach for globally           the market for providers of Salesforce
    partnerships, Salesforce itself promotes                                                            operating customers, for whom the               implementations. The large system
    companies that contribute significantly to        Another key trend is the alignment of the         integration of Salesforce into a complex        integrators usually operate a dedicated
    additional implementation capacities.             Salesforce offering to different industries.      system landscape with global operations         MuleSoft practice of considerable size, in
                                                      This started a few years ago with the             is a mandatory requirement. The hybrid          which the corresponding capacities are
                                                      launch of industry-specific products like         agile model is a combination of agile           bundled.

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        Executive Summary

    For all vendors, whether they are systems        In this year’s study, the quadrant for            pronounced development skills, the early       implementations, is largely dominated by
    integrators or boutique vendors, a strong        implementation and integration for large          phases of development, including strategy      the large and internationally operating
    network of ISV partnerships within the           customers was renamed “Multi-Cloud                development, design and planning of            system integrators. Other players occupy
    Salesforce ecosystem remains of great            Implementation and Integration for Large          a roadmap, have become increasingly            significant sub-areas, but usually remain
    importance. There is still a significant         Enterprises” to make the difference to            important skills for the success of            a bit behind the position of a Leader.
    need to cover requirements that go               the quadrants for the midmarket even              providers in this area. Birlasoft, Coastal     Accenture, Capgemini, Cognizant, HCL,
    beyond the standardized range of                 clearer in terms of content. The definition       Cloud, Hexaware, Persistent Systems,           Infosys, L&T Infotech, Mindtree, TCS, Tech
    functions of the Salesforce products             of this quadrant remains unchanged.               Silverline and Traction on Demand              Mahindra and Wipro were able to qualify
    with additional products. This applies not       Furthermore, the support of global                qualified as Leaders this year. As a Rising    for this status.
    only to the implementation, but also to          rollouts and the coverage of the complex          Star, Brillio has the prospect of qualifying
    the subsequent continuous support of             integration requirements are key success          as a leading provider in the future if its     Although they have favorable cost
    ongoing operations. To be able to avoid          factors for providers in this quadrant.           positive development continues.                structures due to their global supplier
    individual developments as far as possible       The companies Accenture, Capgemini,                                                              models, the large system integrators do
    in these cases, the products of the ISVs         Cognizant, Customertimes, Deloitte                In the Implementation Services for             not play a significant role in the quadrant
    are used. These solutions are typically          Digital, HCL, Infosys, Mindtree, TCS and          Marketing Cloud Midmarket segment,             for Managed Application Services for
    offered as independent products, licensed        Wipro qualified as Leaders this year.             which also remains unchanged in terms          Midmarket. On the one hand, this is
    separately and made available through                                                              of content, the following providers have       due to the usually lower complexity of
    a Salesforce-powered portal called the           The Implementation Services for Core              qualified for a leading position this          requirements in this market, and on the
    AppExchange Store. Salesforce ensures            Clouds Midmarket segment also remains             year: Coastal Cloud, Dentsu, Persistent        other hand, the companies mentioned
    that the individual apps meet the basic          unchanged in terms of content. As                 Systems, Silverline, Slalom and Traction on    do not seem to give this market a high
    software quality requirements, including         already explained, the trend toward               Demand.                                        priority. The following companies were
    troubleshooting, maintenance cycles,             consolidation has led to several players                                                         able to qualify as Leaders: Birlasoft, Brillio,
                                                     disappearing from the market in 2021.             The market for Managed Application             Hexaware, Persistent Systems, Silverline
    compatibility with Salesforce products,                                                            Services for Large Enterprises,
    etc.                                             It can be stated that, in addition to                                                            and Traction on Demand.
                                                                                                       like the corresponding market for

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        Executive Summary

    Compared to the last year, the structure
    of this year’s study was expanded to
    include a quadrant dealing with the
    Implementation Services for Analytics
    Solutions on Salesforce. For the providers
    in this still comparatively young segment,
    there is incomplete information or
    only little information provided by the
    companies. As a result, only a few
    companies could be assessed this year,
    with the following achieving Leader status:
    HCL, Infosys, Persistent Systems, Tech
    Mahindra and Wipro.

    In the next few years, the availability of
    qualified resources and the progressive
    focus on industry-specific offers will
    probably have a significant impact on the
    market for Salesforce-related services.
    It will also be interesting to follow
    Salesforce’s further positioning steps.

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     Provider Positioning

          Provider Positioning                                 Page 1 of 5

                            Multi-Cloud
                                                                                         Implementation       Managed                 Managed                  Implementation
                            Implementation                Implementation
                                                                                         Services for         Application             Application              Services for
                            & Integration                 Services for Core
                                                                                         Marketing Cloud      Services for Large      Services for             Analytics Solutions
                            Services for Large            Clouds Midmarket
                                                                                         Midmarket            Enterprises             Midmarket                on Salesforce
                            Enterprises

    Accenture               Leader                        Not In                         Not In               Leader                  Not In                   Not In

    AllCloud                Not In                        Product Challenger             Product Challenger   Not In                  Market Challenger        Not In

    Atos                    Product Challenger            Not In                         Not In               Product Challenger      Not In                   Contender

    Birlasoft               Not In                        Leader                         Not In               Not In                  Leader                   Not In

    Brillio                 Not In                        Rising Star                    Product Challenger   Not In                  Leader                   Not In

    Capgemini               Leader                        Not In                         Not In               Leader                  Not In                   Not In

    CGI                     Contender                     Not In                         Not In               Contender               Not In                   Not In

    Coastal Cloud           Not In                        Leader                         Leader               Not In                  Not In                   Product Challenger

    Coforge                 Not In                        Product Challenger             Contender            Not In                  Contender                Not In

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     Provider Positioning

        Provider Positioning                                         Page 2 of 5

                                 Multi-Cloud
                                                                                               Implementation       Managed                 Managed                  Implementation
                                 Implementation                 Implementation
                                                                                               Services for         Application             Application              Services for
                                 & Integration                  Services for Core
                                                                                               Marketing Cloud      Services for Large      Services for             Analytics Solutions
                                 Services for Large             Clouds Midmarket
                                                                                               Midmarket            Enterprises             Midmarket                on Salesforce
                                 Enterprises

    Cognizant                    Leader                         Not In                         Not In               Leader                  Not In                   Not In

    Customertimes                Leader                         Not In                         Not In               Product Challenger      Not In                   Product Challenger

    Deloitte Digital             Leader                         Not In                         Not In               Market Challenger       Not In                   Not In

    Dentsu                       Not In                         Not In                         Leader               Not In                  Not In                   Not In

    EPAM                         Contender                      Not In                         Not In               Contender               Not In                   Not In

    Fujitsu                      Contender                      Not In                         Not In               Contender               Not In                   Not In

    Grazitti Interactive         Not In                         Product Challenger             Not In               Not In                  Product Challenger       Product Challenger

    HCL                          Leader                         Not In                         Not In               Leader                  Not In                   Leader

    Hexaware                     Not In                         Leader                         Product Challenger   Not In                  Leader                   Not In

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     Provider Positioning

          Provider Positioning                                 Page 3 of 5

                            Multi-Cloud
                                                                                         Implementation       Managed                 Managed                  Implementation
                            Implementation                Implementation
                                                                                         Services for         Application             Application              Services for
                            & Integration                 Services for Core
                                                                                         Marketing Cloud      Services for Large      Services for             Analytics Solutions
                            Services for Large            Clouds Midmarket
                                                                                         Midmarket            Enterprises             Midmarket                on Salesforce
                            Enterprises

    Huron                   Not In                        Market Challenger              Market Challenger    Not In                  Market Challenger        Not In

    IBM                     Market Challenger             Not In                         Not In               Market Challenger       Not In                   Not In

    Infosys                 Leader                        Not In                         Not In               Leader                  Not In                   Leader

    Jade Global             Not In                        Product Challenger             Product Challenger   Not In                  Not In                   Not In

    LTI                     Product Challenger            Not In                         Not In               Leader                  Not In                   Not In

    Marlabs                 Not In                        Product Challenger             Contender            Not In                  Product Challenger       Not In

    Mindtree                Leader                        Not In                         Not In               Leader                  Not In                   Not In

    Mphasis                 Not In                        Not In                         Not In               Product Challenger      Not In                   Not In

    NTT DATA                Product Challenger            Not In                         Not In               Product Challenger      Not In                   Not In

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     Provider Positioning

          Provider Positioning                                     Page 4 of 5

                               Multi-Cloud
                                                                                             Implementation       Managed                 Managed                  Implementation
                               Implementation                 Implementation
                                                                                             Services for         Application             Application              Services for
                               & Integration                  Services for Core
                                                                                             Marketing Cloud      Services for Large      Services for             Analytics Solutions
                               Services for Large             Clouds Midmarket
                                                                                             Midmarket            Enterprises             Midmarket                on Salesforce
                               Enterprises

    Perficient                 Not In                         Contender                      Contender            Not In                  Not In                   Not In

    Persistent Systems         Product Challenger             Leader                         Leader               Product Challenger      Leader                   Leader

    PwC                        Market Challenger              Not In                         Not In               Market Challenger       Not In                   Not In

    Reply                      Not In                         Product Challenger             Product Challenger   Not In                  Not In                   Not In

    Silverline                 Not In                         Leader                         Leader               Not In                  Leader                   Product Challenger

    Slalom                     Product Challenger             Not In                         Leader               Product Challenger      Not In                   Not In

    SLK Group                  Not In                         Contender                      Not In               Not In                  Not In                   Not In

    Tavant                     Not In                         Product Challenger             Contender            Not In                  Product Challenger       Not In

    TCS                        Leader                         Not In                         Not In               Leader                  Not In                   Not In

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     Provider Positioning

        Provider Positioning                                        Page 5 of 5

                                Multi-Cloud
                                                                                              Implementation       Managed                 Managed                  Implementation
                                Implementation                 Implementation
                                                                                              Services for         Application             Application              Services for
                                & Integration                  Services for Core
                                                                                              Marketing Cloud      Services for Large      Services for             Analytics Solutions
                                Services for Large             Clouds Midmarket
                                                                                              Midmarket            Enterprises             Midmarket                on Salesforce
                                Enterprises

    Tech Mahindra               Product Challenger             Not In                         Not In               Leader                  Not In                   Leader

    Traction on Demand          Not In                         Leader                         Leader               Not In                  Leader                   Product Challenger

    Visionet                    Not In                         Contender                      Product Challenger   Not In                  Not In                   Not In

    Wipro                       Leader                         Not In                         Not In               Leader                  Not In                   Leader

    Zennify                     Not In                         Product Challenger             Product Challenger   Not In                  Product Challenger       Not In

    Zensar Technologies         Not In                         Market Challenger              Market Challenger    Not In                  Product Challenger       Market Challenger

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Introduction

                                                                                                               Definition                                    •   Transparency of the strengths and
                                                                                                                                                                 weaknesses of relevant providers
                                                                Multi-Cloud Implementation &                   The Salesforce Ecosystem study examines
                                                                                                                                                             •
This study
                                                                Integration Services for Large                 various offerings around the Salesforce           Differentiated positioning of providers
                                                                Enterprises                                    platform, where a basic distinction               by segments
                                                                                                               is made between implementation
focuses on                                                      Implementation Services for Core
                                                                Clouds Midmarket
                                                                                                               services (the Change Business) and the
                                                                                                               managed application services focusing
                                                                                                                                                             •   A perspective on different markets,
                                                                                                                                                                 especially the U.S., Germany and Brazil

what ISG                                                                                                       on operational support for productive
                                                                                                               applications (the Run Business). In both
                                                                                                                                                             Our study serves as an important
                                                                                                                                                             decision-making basis for positioning,

perceives
                                                                Implementation Services for                    these basic segments, a further distinction   key relationships and go-to-market
                                                                Marketing Cloud Midmarket                      is made between large enterprise              considerations. ISG advisors and
                                                                                                               clients and the midmarket due to the
as most
                                                                                                                                                             enterprise clients also leverage
                                                                                                               significantly higher need for Salesforce      information from these reports for
                                                                Managed Application Services for               integration into the complex application      evaluating their current vendor
critical in
                                                                Large Enterprises
                                                                                                               landscape of large enterprise clients.        relationships and potential engagements.
                                                                                                               Furthermore, these clients primarily have

2022 for the                                                    Managed Application Services for
                                                                Midmarket
                                                                                                               globally operating businesses that require
                                                                                                               corresponding delivery capabilities from
                                                                                                               the service providers.
Salesforce                                                                                                     The ISG Provider Lens™ study offers IT

Ecosystem.
                                                                Implementation Services for                    decision-makers the following:
                                                                Analytics Solutions on Salesforce

Simplified Illustration Source: ISG 2022

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Introduction

Scope of the Report                                Our study serves as the basis for                 doing so, ISG either considers the industry    The ISG Provider Lens™ quadrants
                                                   important decision-making in terms of             requirements or the number of employees,       are created using an evaluation matrix
In this ISG Provider Lens™ quadrant                positioning, key relationships, and go-to-        as well as the corporate structures of         containing four segments (Leader,
study, ISG includes the following 6                market considerations. ISG advisors and           customers, and positions IT providers          Product Challenger, Market Challenger,
quadrants: Multi-Cloud Implementation &            enterprise clients also use information           according to their focus area. As a result,    and Contender), and the providers are
Integration Services for Large Enterprises,        from these reports to evaluate their              ISG differentiates them, if necessary, into    positioned accordingly.
Implementation Services for Core Clouds            existing vendor relationships and potential       two client target groups that are defined
Midmarket , Implementation Services for            engagements.                                      as follows:                                    Each ISG Provider Lens quadrant may
Marketing Cloud                                                                                                                                     include a service provider(s) that ISG
                                                   Provider Classifications                          • Midmarket: Companies with 100 to             believes has strong potential to move into
Midmarket, Managed Application                                                                         4,999 employees or revenues between          the Leader quadrant. This type of provider
Services for Large Enterprises Managed             The provider position reflects the                  US$20 million and US$999 million with        is classified as a Rising Star.
Application Services for Midmarket, and            suitability of IT providers for a defined           central headquarters in the respective
Implementation Services for Analytics              market segment (quadrant). Without                  country, usually privately owned.            Number of providers in each quadrant:
Solutions on Salesforce.                           further additions, the position always                                                           ISG rates and positions the most relevant
                                                   applies to all company sizes, classes,            • Large Accounts: Multinational                providers according to the scope of the
This ISG Provider Lens™ study offers IT-                                                               companies with more than 5,000               report for each quadrant and limits the
                                                   and industries. In case the IT service
decision makers:                                                                                       employees or revenue above US$1              maximum of providers per quadrant to 25
                                                   requirements of enterprise customers
                                                                                                       billion, with activities worldwide and       (exceptions are possible).
•   Transparency on the strengths and              differ from those of other customers, and
                                                                                                       globally distributed decision-making
    weaknesses of relevant providers               the spectrum of IT providers operating
                                                   in the local market is sufficiently wide, a         structures.
•   A differentiated positioning of providers      further differentiation of the IT providers
    by segments                                    by performance is made according to the
                                                   target group for products and services. In
•   Focus on regional market

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Introduction

   Provider Classifications: Quadrant Key

Product Challengers offer a product                  Leaders have a comprehensive product             Rising Stars have promising            Not in means the service
and service portfolio that reflect                   and service offering, a strong market        portfolios or the market                   provider or vendor was not
excellent service and technology stacks.             presence and established competitive         experience to become a Leader,             included in this quadrant.
These providers and vendors deliver                  position. The product portfolios and         including the required roadmap             Among the possible reasons
an unmatched broad and deep range                    competitive strategies of Leaders are        and adequate focus on key                  for this designation: ISG could
of capabilities. They show evidence                  strongly positioned to win business in the   market trends and customer                 not obtain enough information
of investing to enhance their market                 markets covered by the study. The Leaders    requirements. Rising Stars also            to position the company; the
presence and competitive strengths.                  also represent innovative strength and       have excellent management                  company does not provide the
                                                     competitive stability.                       and understanding of the local             relevant service or solution as
                                                                                                  market in the studied region.              defined for each quadrant of a
                                                                                                  These vendors and service                  study; or the company did not
Contenders offer services and products               Market Challengers have a strong             providers give evidence of                 meet the eligibility criteria for
meeting the evaluation criteria that                 presence in the market and offer a           significant progress toward                the study quadrant. Omission
qualifies them to be included in the                 significant edge over other vendors and      their goals in the last 12 months.         from the quadrant does not
IPL quadrant. These promising service                providers based on competitive strength.     ISG expects Rising Stars to                imply that the service provider
providers or vendors show evidence of                Often, Market Challengers are the            reach the Leader quadrant                  or vendor does not offer or plan
rapidly investing in products/services and           established and well-known vendors in the    within the next 12 to 24 months            to offer this service or solution.
a follow sensible market approach with               regions or vertical markets covered in the   if they continue their delivery of
a goal of becoming a Product or Market               study.                                       above-average market impact
Challenger within 12 to 18 months.                                                                and strength of innovation.

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Implementation
Sunt  in culpa qui
officia deser
Services  for Analytics
              mollit
anim laborum
Solutions  on Salesforce
Implementation Services for Analytics Solutions on Salesforce

Who Should Read This                              agents to manage complex queries. In
                                                  addition to the AI capabilities, enterprises
This report is relevant to enterprises            are seeking deep analytics to uncover
across industries in the U.S. for evaluating      customer sentiment.
providers of implementation services for                                                            IT and technology leaders should read      Vertical leaders should read this
analytics solutions on Salesforce.                ISG sees that service providers are               this report to better understand the       report to understand the industry-
                                                  investing heavily in customer analytics,          strength and improvement areas of          specific solutions offered by these
In this quadrant report, ISG highlights           smart automation and conversational AI            these providers regarding their AI and     providers backed by AI and analytics
the current market positioning of                 capabilities. They are not only delivering        analytics offerings. The report also       technologies.
providers of implementation services for          analytics-based customer insights but             helps them analyze multiple offerings
analytics solutions on Salesforce in the          also real-time understandings to develop          given by providers and select the right
U.S., delivering exceptional customer             go-to-market strategies, personalized CX          kind of solutions that align well with
experiences and how they address key              programs for customers and a holistic             their business needs.
challenges faced by enterprises in the            customer engagement program. In the
region.                                           U.S., the focus of implementation services
                                                  for analytics solutions on Salesforce is on
With the ongoing COVID-19 pandemic,
                                                  enriching CX and centralizing the master
enterprises are looking at implementing
                                                  data management.                                  Digital transformation professionals
fully operational omnichannel solutions
                                                                                                    should read this report to understand
for their customers. They are engaging
                                                                                                    the broad range of AI and analytics
with providers that offer Salesforce
                                                                                                    solutions offered by providers and how
Tableau and AI-based Salesforce Einstein
                                                                                                    they are implementing these solutions
to handle increasing interactions across
                                                                                                    at scale to realize the desired outcome.
multiple channels. This will help them
reduce average handling times and enable

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This quadrant
                                                                                          addresses providers
                                                                                          of implementation
                                                                                          services for analytics
                                                                                          solutions in the
                                                                                          context of Salesforce.
                                                                                          These solutions may
                                                                                          also use third-party
                                                                                          data such as market
                                                                                          research data or
                                                                                          geographical data.
                                                                                          Rainer Suletzki

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Implementation Services for Analytics Solutions on Salesforce

Definition
                                                                                                   Eligibility Criteria                   4. Availability of predefined
This quadrant addresses providers
                                                                                                                                             solutions and accelerators
of implementation services for CRM                                                                 1. Strong implementation
analytics solutions in the context of                                                                                                        for advanced analytics
                                                                                                      capabilities (consulting,
Salesforce. In addition to the data that                                                                                                     functionalities, preferably with
                                                                                                      configuration, report
are available in Salesforce instances,
                                                                                                      development and go-live) for           industry-specific offerings
these solutions may also use third-party
data such as market research data or                                                                  analytics solutions based on        5. Compelling list of use cases
geographical data. The respective services                                                            Salesforce data, mostly using          and references
include consulting, development of                                                                    the Tableau platform
data definitions, configuring the data
                                                                                                   2. Deep knowledge of the
management and implementing reports
and the respective visualizations. Mobile                                                             Salesforce data architecture
access is often an important part of the                                                           3. Availability of strong
requirements.
                                                                                                      methodology and
                                                                                                      comprehensive tool support
                                                                                                      with high degree of automation

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Implementation Services for Analytics Solutions on Salesforce

Observations

In this market those providers have              Infosys provides numerous pre-built apps          Wipro supports clients with a
competitive advantages which have a              and dashboards and follows a mobile-first         transformation approach that comprises
strong focus on data-oriented strategies         strategy so that the applications being           data engineering and data lifecycle
and methodologies. It appears that this          developed are usually fully enabled for use       management methodologies. The
market is still in a rather early stage          on smartphones and tablets.                       company has a strong focus on the mobile
of the lifecycle, and so the number of                                                             enablement of analytics applications.
providers offering specific analytics            Persistent Systems
implementations on Salesforce has some
                                                 Persistent Systems uses a strong data-
room to grow.
                                                 oriented implementation approach
From over 90 companies assessed for this         that targets the use of Salesforce as an
study, 12 have qualified for this quadrant       enterprise platform. The provider offers
with 5 being Leaders:                            various productivity solutions that support
                                                 customer analytics functions.
HCL
                                                 Tech Mahindra
With its Analytics Pathways approach
and strong analytics implementation              Tech Mahindra exhibits compelling
capabilities, HCL provides compelling            competencies in data-oriented
services that supports clients in achieving      application architecture and offers various
a most suitable analytics solutions              productivity solutions that include master
landscape that includes Salesforce.              data management as a strong foundation
                                                 for powerful analytics applications.

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Implementation Services for Analytics Solutions on Salesforce                                                                                     “Rich experience enables
                                                                                                                                     Product        Grazitti Interactive to
                                                                                                                                    Challenger      offer compelling analytics
                                                                                                                                                    capabilities for Salesforce.”

Grazitti Interactive
                                                                                                                                                    Rainer Suletzki

Overview                                         Strengths                                     to applying analytics functionalities in a         Caution
                                                                                               reliable way.
Grazitti Interactive is a global                 Solid analytics-related Salesforce                                                               Grazitti Interactive should further
provider of SaaS products and                    products: Grazitti Interactive has long-      Predefined solutions for analytics:                invest in certifications on Salesforce
digital services, leveraging                     standing experience with Salesforce           Grazitti offers several predefined                 analytics products
cloud, mobile and social media                   Einstein and Tableau. These capabilities      solutions for analytics, such as prebuilt
technologies. The company was                    provide a solid foundation for the use        dashboard applications, based on                   With a strong focus on data quality,
founded in 2008 and has multiple                 of analytics on Salesforce-related data.      Salesforce data. Furthermore, its                  a data-oriented approach toward
offices in the U.S., Canada,                     Some examples in this area are custom         portfolio includes analytics integration,          analytics, with different cloud
India, Australia and Singapore. It               dashboards and monitoring services for        within an engagement, as a managed                 products, should be developed by
employs more than 250 developers                 selective data areas such as demand           service.                                           the company.
and quality engineers, of which                  generation and lead conversion
approximately 100 are Salesforce                 statistics.
certified.
                                                 Focus on data quality: Grazitti places
                                                 much emphasis on the overall quality
                                                 of data in its implementation activities,
                                                 considering this aspect as prerequisite

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Appendix
Methodology & Team

The ISG Provider Lens 2022 – Salesforce          Information Services Group Inc. is
Ecosystem Partners research study                solely responsible for the content of             The study was divided into the         6. Detailed analysis & evaluation
analyzes the relevant software vendors/          this report. Unless otherwise cited,
                                                                                                   following steps:                          of services & service
service providers in the U.S. market, based      all content, including illustrations,
                                                                                                                                             documentation based on the
on a multi-phased research and analysis          research, conclusions, assertions and             1. Definition of Salesforce
process, and positions these providers           positions contained in this report were                                                     facts & figures received from
                                                                                                      Ecosystem Partners market
based on the ISG Research methodology.           developed by, and are the sole property of                                                  providers & other sources.
                                                 Information Services Group Inc.                   2. Use of questionnaire-based
Lead Author:                                                                                                                              7. Use of the following key
                                                                                                      surveys of service providers/
Rainer Suletzki                                  The research and analysis presented in                                                      evaluation criteria:
                                                 this report includes research from the               vendor across all trend topics
Editors:
                                                 ISG Provider Lens program, ongoing ISG                                                      * Strategy & vision
Mark Brownstein, Sajina B                                                                          3. Interactive discussions with
                                                 Research programs, interviews with ISG
Research Analysts:                                                                                    service providers/vendors on           * Tech Innovation
                                                 advisors, briefings with services providers
Sidhanth Prasad                                                                                       capabilities & use cases
                                                 and analysis of publicly available market                                                   * Brand awareness and
Data Analyst:                                    information from multiple sources. The            4. Leverage ISG’s internal                  presence in the market
                                                 data collected for this report represents
Rajesh Chillappagari                                                                                  databases & advisor
                                                 information that ISG believes to be                                                         * Sales and partner landscape
Quality & Consistency Advisors:                                                                       knowledge & experience
                                                 current as of January 2022, for providers
Aasheesh Mittal                                                                                       (wherever applicable)                  * Breadth and depth of
                                                 who actively participated as well as for
Jenn Stein                                                                                                                                     portfolio of services offered
                                                 providers who did not. ISG recognizes that        5. Use of Star of Excellence
Yadu Singh                                       many mergers and acquisitions have taken
                                                                                                      CX-Data                                * CX and Recommendation
Project Manager:                                 place since that time, but those changes
Phani K R                                        are not reflected in this report.
                                                 All revenue references are in U.S. dollars
                                                 ($US) unless noted.
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Author & Editor Biographies

                    Author                                                                                           Research Analysts

                  Rainer Suletzki                                                                                 Sidhanth Prasad
                  Analyst                                                                                         Analyst

Rainer Suletzki brings more than              as well as various projects supporting            Sidhanth is a research analyst at ISG
30 years of experience in various IT          companies in defining IT strategies and           and is responsible for supporting and
Management functions within a global          the corresponding sourcing decisions.             co-authoring Provider Lens™ studies
German Life Science corporation.                                                                on Digital workplace, retail software
His main areas of expertise comprise                                                            and services and healthcare and
IT application management, IT                                                                   life sciences digital transformation
architecture, data modelling as well                                                            services. His area of expertise lies in
as IT sourcing strategy and execution.                                                          ecommerce, future of workplace and
Currently he acts as independent                                                                virtual care. During his tenure, he has
consultant in various projects at                                                               developed content from an enterprise
ISG with focus upon application                                                                 perspective and authors the global
management for SAP, specifically for                                                            summary report.
SAP HANA, and for Salesforce. This
includes ISG Provider Lens Studies

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Author & Editor Biographies

                    IPL Product Owner

                 Jan Erik Aase
                 Partner and Principal Analyst

Mr. Aase brings extensive experience         head of ISG Provider Lens™, he is very
in the implementation and research of        well positioned to assess and report
service integration and management           on the state of the industry and make
of both IT and business processes;.          recommendations for both enterprises
With over 35 years of experience, he         and service provider clients.
is highly skilled at analyzing vendor
governance trends and methodologies,
identifying inefficiencies in current
processes, and advising the industry.
Jan Erik has experience on all four
sides of the sourcing and vendor
governance lifecycle - as a client, an
industry analyst, a service provider
and an advisor. Now as a research
director, principal analyst and global

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Methodology
 About Our Company
             & Team& Research

The ISG Provider Lens™ Quadrant                   ISG Research™ provides                        ISG (Information Services Group)         Founded in 2006, and based in
research series is the only service               subscription research, advisory               (Nasdaq: III) is a leading global        Stamford, Conn., ISG employs more
provider evaluation of its kind to                consulting and executive event                technology research and advisory         than 1,300 digital-ready professionals
combine empirical, data-driven                    services focused on market trends             firm. A trusted business partner to      operating in more than 20 countries—
research and market analysis with                 and disruptive technologies driving           more than 800 clients, including         a global team known for its innovative
the real-world experience and                     change in business computing. ISG             more than 75 of the world’s top          thinking, market influence, deep
observations of ISG’s global advisory             Research delivers guidance that               100 enterprises, ISG is committed        industry and technology expertise, and
team. Enterprises will find a wealth              helps businesses accelerate growth            to helping corporations, public          world-class research and analytical
of detailed data and market analysis              and create more value.                        sector organizations, and service        capabilities based on the industry’s
to help guide their selection of                                                                and technology providers achieve         most comprehensive marketplace data.
appropriate sourcing partners, while              For more information about ISG                operational excellence and faster        For more information, visit
ISG advisors use the reports to                   Research subscriptions, please                growth. The firm specializes in          www.isg-one.com.
validate their own market knowledge               email contact@isg-one.com, call               digital transformation services,
and make recommendations to ISG’s                 +1.203.454.3900, or visit                     including automation, cloud and
enterprise clients. The research                  https://research.isg-one.com/.                data analytics; sourcing advisory;
currently covers providers offering                                                             managed governance and risk services;
their services across multiple                                                                  network carrier services; strategy
geographies globally. For more                                                                  and operations design; change
information about ISG Provider Lens                                                             management; market intelligence and
research, please visit this webpage.                                                            technology research and analysis.

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