Salesforce Ecosystem Partners - Implementation Services for Analytics Solutions on Salesforce
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Salesforce Ecosystem Partners Implementation Services for Analytics Solutions on Salesforce A research report comparing provider strengths, challenges, and competitive differentiators Customized report courtesy of: U.S. —| —2022 QUADRANT REPORT—| —MARCH 2022
Table of Contents Executive Summary 3 Implementation Services for Analytics Solutions on Provider Positioning 7-11 Salesforce 15 - 22 Who Should Read This 16 Introduction Quadrant 17 Definition 12 Definition & Eligibility Criteria 18 Scope of Report 13 Observations 19 Provider Classifications 13 Provider Profiles 20 Appendix Methodology & Team 22 Author & Editor Biographies 23 About Our Company & Research 25 COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 2
t Executive Summary Strong growth the increasing relocation of processes Report Author: Rainer Suletzki or sub-processes in the direction of online processing has led to additional in demand for demand for IT solutions. As Salesforce Since its founding in 1999, Salesforce is functionally largely geared toward has shown impressive growth and is now customer-related processes, there have one of the leading providers of cloud- been additional growth impulses for Salesforce services based application systems in the form the company in these areas during the of Software as a Service (SaaS). The pandemic. focus was always on implementation The high growth also leads to a growing using agile methods and a high degree and the resulting demand for implementation services. of standardization, giving the company Meanwhile, the availability of qualified the opportunity to roll out updates at resources with Salesforce expertise comparatively short intervals. can be seen as a limiting factor for the challenges for the Salesforce has continued steady growth number of implementations. Specifically, in recent years, and the restrictions in the U.S., this has resulted in significant imposed by the COVID-19 pandemic have consolidation pressure in the market vendors. only had a limited impact on the pace of for corresponding services, with large growth. Although a few project budgets system integrators in particular trying to were partially frozen, or the corresponding expand their resource base by taking over projects were temporarily put on hold, other providers. As a result, the number in general the market growth was not of midsize providers that offer complete significantly affected. In some areas, scope coverage in the U.S. has shrunken COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 3
t Executive Summary significantly. It will be interesting to see It is worth noting here that Salesforce the Financial Services Cloud and the elements for the implementation if the few remaining providers will stay is also currently building up its own Health Cloud. In 2020, this focus was phases with phase-oriented elements independent over the upcoming years, offering of implementation services. intensified with the acquisition of Vlocity, related to strategy, design and rollout. or if new players of this will emerge. In Following the acquisition of the midsized an independent software vendor (ISV) that Most providers now offer this type of addition to these takeover activities, provider Acumen, the company is further to date has developed various industry- methodology in their portfolios. The purely which ultimately do not generate any expanding its own capacities and is specific products based on the Salesforce agile methodology is still suitable for a additional capacities in the market, many also partnering with other providers platform. It appears that this is a sustained single implementation of Salesforce; it is providers are focusing on increased to implement Salesforce for several trend and that Salesforce’s portfolio is primarily used by midsized customers that recruiting. On the one hand, young customers. This opens additional continually evolving toward an increased do not require a global rollout and have talents are hired and trained to become opportunities for these providers, but also focus on industries. It remains to be seen limited integration requirements. Salesforce consultants through suitable inherits the risk of growing dependence whether this will lead to restrictions in the qualification measures. On the other hand, on Salesforce. Furthermore, it is not yet functional further development of such When it comes to integrating Salesforce within some companies, experienced possible to conclusively assess how classic products as Sales and Service with other applications, the MuleSoft consultants from other areas are sustainable the expansion of Salesforce’s Cloud over the next 12 to 24 months. platform continues to be the dominant requalified to become Salesforce experts. own development capacities will be, tool. Comprehensive competence with The large system integrators follow this because as a software business, it requires In terms of the implementation methods regard to this platform is now an essential path due to the lack of opportunities for significant investments and usually has used, the hybrid agile model remains requirement to be able to survive in additional growth by acquisitions. In its lower margins. the most common approach for globally the market for providers of Salesforce partnerships, Salesforce itself promotes operating customers, for whom the implementations. The large system companies that contribute significantly to Another key trend is the alignment of the integration of Salesforce into a complex integrators usually operate a dedicated additional implementation capacities. Salesforce offering to different industries. system landscape with global operations MuleSoft practice of considerable size, in This started a few years ago with the is a mandatory requirement. The hybrid which the corresponding capacities are launch of industry-specific products like agile model is a combination of agile bundled. COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 4
t Executive Summary For all vendors, whether they are systems In this year’s study, the quadrant for pronounced development skills, the early implementations, is largely dominated by integrators or boutique vendors, a strong implementation and integration for large phases of development, including strategy the large and internationally operating network of ISV partnerships within the customers was renamed “Multi-Cloud development, design and planning of system integrators. Other players occupy Salesforce ecosystem remains of great Implementation and Integration for Large a roadmap, have become increasingly significant sub-areas, but usually remain importance. There is still a significant Enterprises” to make the difference to important skills for the success of a bit behind the position of a Leader. need to cover requirements that go the quadrants for the midmarket even providers in this area. Birlasoft, Coastal Accenture, Capgemini, Cognizant, HCL, beyond the standardized range of clearer in terms of content. The definition Cloud, Hexaware, Persistent Systems, Infosys, L&T Infotech, Mindtree, TCS, Tech functions of the Salesforce products of this quadrant remains unchanged. Silverline and Traction on Demand Mahindra and Wipro were able to qualify with additional products. This applies not Furthermore, the support of global qualified as Leaders this year. As a Rising for this status. only to the implementation, but also to rollouts and the coverage of the complex Star, Brillio has the prospect of qualifying the subsequent continuous support of integration requirements are key success as a leading provider in the future if its Although they have favorable cost ongoing operations. To be able to avoid factors for providers in this quadrant. positive development continues. structures due to their global supplier individual developments as far as possible The companies Accenture, Capgemini, models, the large system integrators do in these cases, the products of the ISVs Cognizant, Customertimes, Deloitte In the Implementation Services for not play a significant role in the quadrant are used. These solutions are typically Digital, HCL, Infosys, Mindtree, TCS and Marketing Cloud Midmarket segment, for Managed Application Services for offered as independent products, licensed Wipro qualified as Leaders this year. which also remains unchanged in terms Midmarket. On the one hand, this is separately and made available through of content, the following providers have due to the usually lower complexity of a Salesforce-powered portal called the The Implementation Services for Core qualified for a leading position this requirements in this market, and on the AppExchange Store. Salesforce ensures Clouds Midmarket segment also remains year: Coastal Cloud, Dentsu, Persistent other hand, the companies mentioned that the individual apps meet the basic unchanged in terms of content. As Systems, Silverline, Slalom and Traction on do not seem to give this market a high software quality requirements, including already explained, the trend toward Demand. priority. The following companies were troubleshooting, maintenance cycles, consolidation has led to several players able to qualify as Leaders: Birlasoft, Brillio, disappearing from the market in 2021. The market for Managed Application Hexaware, Persistent Systems, Silverline compatibility with Salesforce products, Services for Large Enterprises, etc. It can be stated that, in addition to and Traction on Demand. like the corresponding market for COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 5
t Executive Summary Compared to the last year, the structure of this year’s study was expanded to include a quadrant dealing with the Implementation Services for Analytics Solutions on Salesforce. For the providers in this still comparatively young segment, there is incomplete information or only little information provided by the companies. As a result, only a few companies could be assessed this year, with the following achieving Leader status: HCL, Infosys, Persistent Systems, Tech Mahindra and Wipro. In the next few years, the availability of qualified resources and the progressive focus on industry-specific offers will probably have a significant impact on the market for Salesforce-related services. It will also be interesting to follow Salesforce’s further positioning steps. COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 6
t Provider Positioning Provider Positioning Page 1 of 5 Multi-Cloud Implementation Managed Managed Implementation Implementation Implementation Services for Application Application Services for & Integration Services for Core Marketing Cloud Services for Large Services for Analytics Solutions Services for Large Clouds Midmarket Midmarket Enterprises Midmarket on Salesforce Enterprises Accenture Leader Not In Not In Leader Not In Not In AllCloud Not In Product Challenger Product Challenger Not In Market Challenger Not In Atos Product Challenger Not In Not In Product Challenger Not In Contender Birlasoft Not In Leader Not In Not In Leader Not In Brillio Not In Rising Star Product Challenger Not In Leader Not In Capgemini Leader Not In Not In Leader Not In Not In CGI Contender Not In Not In Contender Not In Not In Coastal Cloud Not In Leader Leader Not In Not In Product Challenger Coforge Not In Product Challenger Contender Not In Contender Not In COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 7
t Provider Positioning Provider Positioning Page 2 of 5 Multi-Cloud Implementation Managed Managed Implementation Implementation Implementation Services for Application Application Services for & Integration Services for Core Marketing Cloud Services for Large Services for Analytics Solutions Services for Large Clouds Midmarket Midmarket Enterprises Midmarket on Salesforce Enterprises Cognizant Leader Not In Not In Leader Not In Not In Customertimes Leader Not In Not In Product Challenger Not In Product Challenger Deloitte Digital Leader Not In Not In Market Challenger Not In Not In Dentsu Not In Not In Leader Not In Not In Not In EPAM Contender Not In Not In Contender Not In Not In Fujitsu Contender Not In Not In Contender Not In Not In Grazitti Interactive Not In Product Challenger Not In Not In Product Challenger Product Challenger HCL Leader Not In Not In Leader Not In Leader Hexaware Not In Leader Product Challenger Not In Leader Not In COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 8
t Provider Positioning Provider Positioning Page 3 of 5 Multi-Cloud Implementation Managed Managed Implementation Implementation Implementation Services for Application Application Services for & Integration Services for Core Marketing Cloud Services for Large Services for Analytics Solutions Services for Large Clouds Midmarket Midmarket Enterprises Midmarket on Salesforce Enterprises Huron Not In Market Challenger Market Challenger Not In Market Challenger Not In IBM Market Challenger Not In Not In Market Challenger Not In Not In Infosys Leader Not In Not In Leader Not In Leader Jade Global Not In Product Challenger Product Challenger Not In Not In Not In LTI Product Challenger Not In Not In Leader Not In Not In Marlabs Not In Product Challenger Contender Not In Product Challenger Not In Mindtree Leader Not In Not In Leader Not In Not In Mphasis Not In Not In Not In Product Challenger Not In Not In NTT DATA Product Challenger Not In Not In Product Challenger Not In Not In COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 9
t Provider Positioning Provider Positioning Page 4 of 5 Multi-Cloud Implementation Managed Managed Implementation Implementation Implementation Services for Application Application Services for & Integration Services for Core Marketing Cloud Services for Large Services for Analytics Solutions Services for Large Clouds Midmarket Midmarket Enterprises Midmarket on Salesforce Enterprises Perficient Not In Contender Contender Not In Not In Not In Persistent Systems Product Challenger Leader Leader Product Challenger Leader Leader PwC Market Challenger Not In Not In Market Challenger Not In Not In Reply Not In Product Challenger Product Challenger Not In Not In Not In Silverline Not In Leader Leader Not In Leader Product Challenger Slalom Product Challenger Not In Leader Product Challenger Not In Not In SLK Group Not In Contender Not In Not In Not In Not In Tavant Not In Product Challenger Contender Not In Product Challenger Not In TCS Leader Not In Not In Leader Not In Not In COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 10
t Provider Positioning Provider Positioning Page 5 of 5 Multi-Cloud Implementation Managed Managed Implementation Implementation Implementation Services for Application Application Services for & Integration Services for Core Marketing Cloud Services for Large Services for Analytics Solutions Services for Large Clouds Midmarket Midmarket Enterprises Midmarket on Salesforce Enterprises Tech Mahindra Product Challenger Not In Not In Leader Not In Leader Traction on Demand Not In Leader Leader Not In Leader Product Challenger Visionet Not In Contender Product Challenger Not In Not In Not In Wipro Leader Not In Not In Leader Not In Leader Zennify Not In Product Challenger Product Challenger Not In Product Challenger Not In Zensar Technologies Not In Market Challenger Market Challenger Not In Product Challenger Market Challenger COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 11
Introduction Definition • Transparency of the strengths and weaknesses of relevant providers Multi-Cloud Implementation & The Salesforce Ecosystem study examines • This study Integration Services for Large various offerings around the Salesforce Differentiated positioning of providers Enterprises platform, where a basic distinction by segments is made between implementation focuses on Implementation Services for Core Clouds Midmarket services (the Change Business) and the managed application services focusing • A perspective on different markets, especially the U.S., Germany and Brazil what ISG on operational support for productive applications (the Run Business). In both Our study serves as an important decision-making basis for positioning, perceives Implementation Services for these basic segments, a further distinction key relationships and go-to-market Marketing Cloud Midmarket is made between large enterprise considerations. ISG advisors and clients and the midmarket due to the as most enterprise clients also leverage significantly higher need for Salesforce information from these reports for Managed Application Services for integration into the complex application evaluating their current vendor critical in Large Enterprises landscape of large enterprise clients. relationships and potential engagements. Furthermore, these clients primarily have 2022 for the Managed Application Services for Midmarket globally operating businesses that require corresponding delivery capabilities from the service providers. Salesforce The ISG Provider Lens™ study offers IT Ecosystem. Implementation Services for decision-makers the following: Analytics Solutions on Salesforce Simplified Illustration Source: ISG 2022 COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 12
Introduction Scope of the Report Our study serves as the basis for doing so, ISG either considers the industry The ISG Provider Lens™ quadrants important decision-making in terms of requirements or the number of employees, are created using an evaluation matrix In this ISG Provider Lens™ quadrant positioning, key relationships, and go-to- as well as the corporate structures of containing four segments (Leader, study, ISG includes the following 6 market considerations. ISG advisors and customers, and positions IT providers Product Challenger, Market Challenger, quadrants: Multi-Cloud Implementation & enterprise clients also use information according to their focus area. As a result, and Contender), and the providers are Integration Services for Large Enterprises, from these reports to evaluate their ISG differentiates them, if necessary, into positioned accordingly. Implementation Services for Core Clouds existing vendor relationships and potential two client target groups that are defined Midmarket , Implementation Services for engagements. as follows: Each ISG Provider Lens quadrant may Marketing Cloud include a service provider(s) that ISG Provider Classifications • Midmarket: Companies with 100 to believes has strong potential to move into Midmarket, Managed Application 4,999 employees or revenues between the Leader quadrant. This type of provider Services for Large Enterprises Managed The provider position reflects the US$20 million and US$999 million with is classified as a Rising Star. Application Services for Midmarket, and suitability of IT providers for a defined central headquarters in the respective Implementation Services for Analytics market segment (quadrant). Without country, usually privately owned. Number of providers in each quadrant: Solutions on Salesforce. further additions, the position always ISG rates and positions the most relevant applies to all company sizes, classes, • Large Accounts: Multinational providers according to the scope of the This ISG Provider Lens™ study offers IT- companies with more than 5,000 report for each quadrant and limits the and industries. In case the IT service decision makers: employees or revenue above US$1 maximum of providers per quadrant to 25 requirements of enterprise customers billion, with activities worldwide and (exceptions are possible). • Transparency on the strengths and differ from those of other customers, and globally distributed decision-making weaknesses of relevant providers the spectrum of IT providers operating in the local market is sufficiently wide, a structures. • A differentiated positioning of providers further differentiation of the IT providers by segments by performance is made according to the target group for products and services. In • Focus on regional market COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 13
Introduction Provider Classifications: Quadrant Key Product Challengers offer a product Leaders have a comprehensive product Rising Stars have promising Not in means the service and service portfolio that reflect and service offering, a strong market portfolios or the market provider or vendor was not excellent service and technology stacks. presence and established competitive experience to become a Leader, included in this quadrant. These providers and vendors deliver position. The product portfolios and including the required roadmap Among the possible reasons an unmatched broad and deep range competitive strategies of Leaders are and adequate focus on key for this designation: ISG could of capabilities. They show evidence strongly positioned to win business in the market trends and customer not obtain enough information of investing to enhance their market markets covered by the study. The Leaders requirements. Rising Stars also to position the company; the presence and competitive strengths. also represent innovative strength and have excellent management company does not provide the competitive stability. and understanding of the local relevant service or solution as market in the studied region. defined for each quadrant of a These vendors and service study; or the company did not Contenders offer services and products Market Challengers have a strong providers give evidence of meet the eligibility criteria for meeting the evaluation criteria that presence in the market and offer a significant progress toward the study quadrant. Omission qualifies them to be included in the significant edge over other vendors and their goals in the last 12 months. from the quadrant does not IPL quadrant. These promising service providers based on competitive strength. ISG expects Rising Stars to imply that the service provider providers or vendors show evidence of Often, Market Challengers are the reach the Leader quadrant or vendor does not offer or plan rapidly investing in products/services and established and well-known vendors in the within the next 12 to 24 months to offer this service or solution. a follow sensible market approach with regions or vertical markets covered in the if they continue their delivery of a goal of becoming a Product or Market study. above-average market impact Challenger within 12 to 18 months. and strength of innovation. COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 14
Implementation Sunt in culpa qui officia deser Services for Analytics mollit anim laborum Solutions on Salesforce
Implementation Services for Analytics Solutions on Salesforce Who Should Read This agents to manage complex queries. In addition to the AI capabilities, enterprises This report is relevant to enterprises are seeking deep analytics to uncover across industries in the U.S. for evaluating customer sentiment. providers of implementation services for IT and technology leaders should read Vertical leaders should read this analytics solutions on Salesforce. ISG sees that service providers are this report to better understand the report to understand the industry- investing heavily in customer analytics, strength and improvement areas of specific solutions offered by these In this quadrant report, ISG highlights smart automation and conversational AI these providers regarding their AI and providers backed by AI and analytics the current market positioning of capabilities. They are not only delivering analytics offerings. The report also technologies. providers of implementation services for analytics-based customer insights but helps them analyze multiple offerings analytics solutions on Salesforce in the also real-time understandings to develop given by providers and select the right U.S., delivering exceptional customer go-to-market strategies, personalized CX kind of solutions that align well with experiences and how they address key programs for customers and a holistic their business needs. challenges faced by enterprises in the customer engagement program. In the region. U.S., the focus of implementation services for analytics solutions on Salesforce is on With the ongoing COVID-19 pandemic, enriching CX and centralizing the master enterprises are looking at implementing data management. Digital transformation professionals fully operational omnichannel solutions should read this report to understand for their customers. They are engaging the broad range of AI and analytics with providers that offer Salesforce solutions offered by providers and how Tableau and AI-based Salesforce Einstein they are implementing these solutions to handle increasing interactions across at scale to realize the desired outcome. multiple channels. This will help them reduce average handling times and enable COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 16
This quadrant addresses providers of implementation services for analytics solutions in the context of Salesforce. These solutions may also use third-party data such as market research data or geographical data. Rainer Suletzki COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 17
Implementation Services for Analytics Solutions on Salesforce Definition Eligibility Criteria 4. Availability of predefined This quadrant addresses providers solutions and accelerators of implementation services for CRM 1. Strong implementation analytics solutions in the context of for advanced analytics capabilities (consulting, Salesforce. In addition to the data that functionalities, preferably with configuration, report are available in Salesforce instances, development and go-live) for industry-specific offerings these solutions may also use third-party data such as market research data or analytics solutions based on 5. Compelling list of use cases geographical data. The respective services Salesforce data, mostly using and references include consulting, development of the Tableau platform data definitions, configuring the data 2. Deep knowledge of the management and implementing reports and the respective visualizations. Mobile Salesforce data architecture access is often an important part of the 3. Availability of strong requirements. methodology and comprehensive tool support with high degree of automation COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 18
Implementation Services for Analytics Solutions on Salesforce Observations In this market those providers have Infosys provides numerous pre-built apps Wipro supports clients with a competitive advantages which have a and dashboards and follows a mobile-first transformation approach that comprises strong focus on data-oriented strategies strategy so that the applications being data engineering and data lifecycle and methodologies. It appears that this developed are usually fully enabled for use management methodologies. The market is still in a rather early stage on smartphones and tablets. company has a strong focus on the mobile of the lifecycle, and so the number of enablement of analytics applications. providers offering specific analytics Persistent Systems implementations on Salesforce has some Persistent Systems uses a strong data- room to grow. oriented implementation approach From over 90 companies assessed for this that targets the use of Salesforce as an study, 12 have qualified for this quadrant enterprise platform. The provider offers with 5 being Leaders: various productivity solutions that support customer analytics functions. HCL Tech Mahindra With its Analytics Pathways approach and strong analytics implementation Tech Mahindra exhibits compelling capabilities, HCL provides compelling competencies in data-oriented services that supports clients in achieving application architecture and offers various a most suitable analytics solutions productivity solutions that include master landscape that includes Salesforce. data management as a strong foundation for powerful analytics applications. COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 19
Implementation Services for Analytics Solutions on Salesforce “Rich experience enables Product Grazitti Interactive to Challenger offer compelling analytics capabilities for Salesforce.” Grazitti Interactive Rainer Suletzki Overview Strengths to applying analytics functionalities in a Caution reliable way. Grazitti Interactive is a global Solid analytics-related Salesforce Grazitti Interactive should further provider of SaaS products and products: Grazitti Interactive has long- Predefined solutions for analytics: invest in certifications on Salesforce digital services, leveraging standing experience with Salesforce Grazitti offers several predefined analytics products cloud, mobile and social media Einstein and Tableau. These capabilities solutions for analytics, such as prebuilt technologies. The company was provide a solid foundation for the use dashboard applications, based on With a strong focus on data quality, founded in 2008 and has multiple of analytics on Salesforce-related data. Salesforce data. Furthermore, its a data-oriented approach toward offices in the U.S., Canada, Some examples in this area are custom portfolio includes analytics integration, analytics, with different cloud India, Australia and Singapore. It dashboards and monitoring services for within an engagement, as a managed products, should be developed by employs more than 250 developers selective data areas such as demand service. the company. and quality engineers, of which generation and lead conversion approximately 100 are Salesforce statistics. certified. Focus on data quality: Grazitti places much emphasis on the overall quality of data in its implementation activities, considering this aspect as prerequisite COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 20
Appendix
Methodology & Team The ISG Provider Lens 2022 – Salesforce Information Services Group Inc. is Ecosystem Partners research study solely responsible for the content of The study was divided into the 6. Detailed analysis & evaluation analyzes the relevant software vendors/ this report. Unless otherwise cited, following steps: of services & service service providers in the U.S. market, based all content, including illustrations, documentation based on the on a multi-phased research and analysis research, conclusions, assertions and 1. Definition of Salesforce process, and positions these providers positions contained in this report were facts & figures received from Ecosystem Partners market based on the ISG Research methodology. developed by, and are the sole property of providers & other sources. Information Services Group Inc. 2. Use of questionnaire-based Lead Author: 7. Use of the following key surveys of service providers/ Rainer Suletzki The research and analysis presented in evaluation criteria: this report includes research from the vendor across all trend topics Editors: ISG Provider Lens program, ongoing ISG * Strategy & vision Mark Brownstein, Sajina B 3. Interactive discussions with Research programs, interviews with ISG Research Analysts: service providers/vendors on * Tech Innovation advisors, briefings with services providers Sidhanth Prasad capabilities & use cases and analysis of publicly available market * Brand awareness and Data Analyst: information from multiple sources. The 4. Leverage ISG’s internal presence in the market data collected for this report represents Rajesh Chillappagari databases & advisor information that ISG believes to be * Sales and partner landscape Quality & Consistency Advisors: knowledge & experience current as of January 2022, for providers Aasheesh Mittal (wherever applicable) * Breadth and depth of who actively participated as well as for Jenn Stein portfolio of services offered providers who did not. ISG recognizes that 5. Use of Star of Excellence Yadu Singh many mergers and acquisitions have taken CX-Data * CX and Recommendation Project Manager: place since that time, but those changes Phani K R are not reflected in this report. All revenue references are in U.S. dollars ($US) unless noted. COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 22
Author & Editor Biographies Author Research Analysts Rainer Suletzki Sidhanth Prasad Analyst Analyst Rainer Suletzki brings more than as well as various projects supporting Sidhanth is a research analyst at ISG 30 years of experience in various IT companies in defining IT strategies and and is responsible for supporting and Management functions within a global the corresponding sourcing decisions. co-authoring Provider Lens™ studies German Life Science corporation. on Digital workplace, retail software His main areas of expertise comprise and services and healthcare and IT application management, IT life sciences digital transformation architecture, data modelling as well services. His area of expertise lies in as IT sourcing strategy and execution. ecommerce, future of workplace and Currently he acts as independent virtual care. During his tenure, he has consultant in various projects at developed content from an enterprise ISG with focus upon application perspective and authors the global management for SAP, specifically for summary report. SAP HANA, and for Salesforce. This includes ISG Provider Lens Studies COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 23
Author & Editor Biographies IPL Product Owner Jan Erik Aase Partner and Principal Analyst Mr. Aase brings extensive experience head of ISG Provider Lens™, he is very in the implementation and research of well positioned to assess and report service integration and management on the state of the industry and make of both IT and business processes;. recommendations for both enterprises With over 35 years of experience, he and service provider clients. is highly skilled at analyzing vendor governance trends and methodologies, identifying inefficiencies in current processes, and advising the industry. Jan Erik has experience on all four sides of the sourcing and vendor governance lifecycle - as a client, an industry analyst, a service provider and an advisor. Now as a research director, principal analyst and global COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 24
Methodology About Our Company & Team& Research The ISG Provider Lens™ Quadrant ISG Research™ provides ISG (Information Services Group) Founded in 2006, and based in research series is the only service subscription research, advisory (Nasdaq: III) is a leading global Stamford, Conn., ISG employs more provider evaluation of its kind to consulting and executive event technology research and advisory than 1,300 digital-ready professionals combine empirical, data-driven services focused on market trends firm. A trusted business partner to operating in more than 20 countries— research and market analysis with and disruptive technologies driving more than 800 clients, including a global team known for its innovative the real-world experience and change in business computing. ISG more than 75 of the world’s top thinking, market influence, deep observations of ISG’s global advisory Research delivers guidance that 100 enterprises, ISG is committed industry and technology expertise, and team. Enterprises will find a wealth helps businesses accelerate growth to helping corporations, public world-class research and analytical of detailed data and market analysis and create more value. sector organizations, and service capabilities based on the industry’s to help guide their selection of and technology providers achieve most comprehensive marketplace data. appropriate sourcing partners, while For more information about ISG operational excellence and faster For more information, visit ISG advisors use the reports to Research subscriptions, please growth. The firm specializes in www.isg-one.com. validate their own market knowledge email contact@isg-one.com, call digital transformation services, and make recommendations to ISG’s +1.203.454.3900, or visit including automation, cloud and enterprise clients. The research https://research.isg-one.com/. data analytics; sourcing advisory; currently covers providers offering managed governance and risk services; their services across multiple network carrier services; strategy geographies globally. For more and operations design; change information about ISG Provider Lens management; market intelligence and research, please visit this webpage. technology research and analysis. COPYRIGHTS. © 2022 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED. SALESFORCE ECOSYSTEM PARTNERS MARCH 2022 25
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