SALARY GUIDE 2019 - Aspire
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2019 SALARY GUIDE
www.weareaspire.com
CONTENTS
About Aspire 4
Salary Guide 5
Digital Trends 6
Transferable Skills 7
Data Analytics 8
Media & Digital Sales 9
Market Research 10
Content 11
Digital Operations 13
Media Planning & Buying 15
Creative 16
Graduate 17
Marketing - Client-side 19
Marketing - Agency-side 20
Events 21
Get in touch 23
Contact 24
www.weareaspire.com
2019 ABOUT ASPIRE Specialist recruiters for the marketing, digital, communications and media sectors for over 25 years, Aspire are global experts in recruiting the best candidates for an exciting variety of clients and roles. With access to the top candidates in a candidate short market, we understand the difficulty of sourcing the right hires for your roles. This is why it is crucial to understand the salary benchmarks for industries and job levels so you know how to forecast budgets effectively. Aspire is an award-winning agency, scooping the Best Large Recruitment Agency award at the 2017 Marketing and Digital Recruitment Awards. And with 96% of surveyed candidates saying they would recommend Aspire, it’s clear that we care about the candidate and client experience. Get in touch for any recruitment needs: www.weareaspire.com. Communication WE ARE GLOBAL | WE ARE EXPERTS WE ARE AWARD-WINNING www.weareaspire.com 4
2019
SALARY GUIDE
Whilst there is continued uncertainty over
the UK’s future relationship with the EU it
has not diminished employers appetite to
recruit, this has been fuelled partly by
continued high levels of staff turnover
and the abundance of job opportunities
available. Recruitment and retention
remain a topic of key interest to all
employers as the supply of quality talent
is vital for the UK economy to thrive.
It’s essential for companies to understand
the worth of their current and future
employees for hiring and budgeting
forecasts. This guide is invaluable for
candidates to compare themselves
PAUL FARRER, CHAIRMAN against their peers and calculate how
they can progress fairly in their role and
Welcome to our annual Aspire industry.
Salary Guide. This year we
contacted clients and used our
own internal salary information for
the sectors we recruit into to put
together a definitive guide for
almost every role we hire for. Years
of experience and transparent PAUL FARRER
communication with our clients
has enabled us to put together
these salary brackets to help
benchmark sectors and roles.
www.weareaspire.com 5
2019
DIGITAL TRENDS
Our 2019 Trends Report highlighted the importance of big data roles and their
growth in 2019 – and this is rightly reflected in the salaries listed for this highly
sought-after professional skill.
With digital, video and artificial intelligence taking centre stage in 2019, read on to
see how this has affected industry standards for salaries. If candidates can prove
they have experience and skills in these emerging fields, this gives them a lot of
leverage to reach the top salary bandings in their roles – and gives hiring managers a
strong remit to offer roles to these candidates over those with a traditional skill set.
Influencer
Marketing
Artificial Chat Bots
Intelligence
Big Data
Progressive
Web Apps
Digital Trends
Augmented Visual
Reality Recognition
Personalisation
JARED CAVE, CONSULTANT, ASPIRE
Video Content
Voice Search
www.weareaspire.com 62019
TRANSFERABLE SKILLS
Soft skills are undoubtedly the mainstay of professional success as they determine
how much a person can contribute to the workplace. In this era of AI, soft skills still
emerge as the most valuable as they cannot be replicated by machines. No
wonder 57% of the senior leaders give precedence to them over hard skills.
When it comes to professional skills, one needs to inculcate both soft skills and
hard skills to become a dream resource for any organisation. Indentify skills that
need to be improved and work on developing those which are going to be in
demand.
Communication Creativity
Excellent communication skills are perhaps Even though robots are
the strongest soft skill that any professional poised to take over
can possess as it enables one to understand, workplaces with
share and convey ideas within teams and to automation, creativity
customers. still runs high on the
employers’ wish list as
this is a skill that brings
a valuable perspective
Adaptability to problem solving.
Adaptability is another key soft skill that one
must possess as it keeps the candidate capable
of being aligned with the ever-changing
technologies and organisational scenarios. Time Management
Mastering time
management has always
Collaboration been a desirable skill and
As teams become bigger and projects continues to be the same
become more complex today, it is hard to in the year ahead as it
imagine survival and growth in the ensures productivity and
professional domain unless one has the completion of tasks
ability to work in collaboration. within timelines.
www.weareaspire.com 7DATA & ANALYTICS
The volume of data coming into organisations today is unprecedented. With
businesses searching for new ways to secure a competitive advantage, the
demand for analytics professionals has exploded across all major industry sectors.
The Data and Analytics team recruits data specialists for media agencies, tech
start-ups and corporate giants, and they pride themselves on their market knowledge,
strong talent pool and ability to cater to a client’s needs quickly and efficiently.
Job Title Permanent Contract Experience
salary per annum rate per day
£GBP £GBP
Graduate Analyst 20k - 23k 80 - 100 0-6 months
Graduate Analyst 25k - 28k 80 - 100 6-12 months
Assistant Analyst 30k - 45k 100 - 150 1-3 years
Snr Analyst 40k - 60k 200 - 300 3-5 years
Snr Manager 50k - 80k 300 - 400 5 years +
Business Director 80k - 100k 400 - 600 8 years +
Director 130k - 140k N/A 12 years +
Managing Partner 150k + N/A 15 years +
JARED CAVE, CONSULTANT, ASPIRE
“The demand for cloud based solutions and integrated analytics
will continue to grow as more and more non data professionals
demand constant access to on-the-go analysis.”
www.weareaspire.com 8MEDIA & DIGITAL SALES
The Sales team are the longest established team at Aspire. They started out
recruiting for highly-valued traditional media businesses and have evolved and
developed their candidate pool and services to recruit for the ever-evolving
digital and tech space.
Their core industry specialisms are: Media Owners (print/cross-platform – both B2B
and B2C, Digital, OOH and Broadcast), Digital (Marketing Agencies, Publishers,
Technology), Media and Creative Agencies, Ad-tech, Mar-tech, SaaS, Business
Intelligence/Subscriptions and Market Research and Insight.
Permanent Contract
Job Title salary per annum rate per hour Experience
£GBP £GBP
Executive 20k - 25k 13 - 15 0-12 months
Snr Sales 25k - 35k 13 - 15 1-2 years
Permanent Contract
Job Title salary per annum rate per day Experience
£GBP £GBP
Key Account Manager 35k - 45k 135 - 170 2-4 years
Manager 45k - 60k 170 - 230 4 years +
Business Director 60k - 80k 230 - 300 7-10 years
C Suite 80k + 300 + 10 years +
www.weareaspire.com 9MARKET RESEARCH
Hiring from graduate level through to managing partner, the Market Research team
draws on in-depth industry expertise to offer solutions for clients. They pride
themselves on their personal approach, understanding the needs of clients and
how best to respond to them. Many of the market research clients include research
agencies, consultancies, media agency networks, client-side organisations and
media owners.
Permanent Contract
Job Title salary per annum rate per day
Experience
£GBP k=thousand £GBP
Graduate Researcher 20k - 25k 80 - 110 0-12 months
Research Exec 25k - 27k 120 - 180 1-2 years
Snr Research Exec 28k - 34k 180 - 230 2-3 years
Research Manager 35k - 45k 230 - 300 3-5 years
Associate Director 45k - 65k 300 - 400 5-8 years
Research Director 65k - 80k 400 - 500 8 years +
Divisional Director 80k - 100k 450 - 500 10 years +
Head of Research 100k - 110k 500 + 12 years +
Managing Partner 120k + N/A 15 years +
AMY KIRBY, DIRECTOR, ASPIRE
“In the past year we’ve seen a slight increase overall in industry
salaries especially when moving roles from the Research
Executive level upwards. Things seem to be fairly stable at the
higher end of the market. Candidates have a wide selection of
roles on offer to them as well, it’s certainly a candidate’s
market at the moment.”
www.weareaspire.com 10CONTENT
Content is a fast growing area with high quality, high converting copy very much
in demand in many industries. Content writers with a strong portfolio and proven
results will find themselves able to leverage this experience for higher salary
bandings, as writers with commercial awareness and acumen are a rare beast.
B2C
Job Title Permanent Contract Experience
salary per annum rate per day
£GBP £GBP
Content Exec 22k - 26k 150 - 200 1-5 years
Content Manager 30k - 45k 200 - 250 6-8 years
Content Strategist 40k - 70k 250 - 400 8-15 years
Social Media Exec 22k - 25k 130 - 200 1-5 years
Social Media Manager 26k - 35k 200 - 250 5-8 years
Social Media Strategist 35k - 70k 250 - 500 6-10 years
Copywriter 23k - 26k 150 - 200 1-5 years
Mid Weight Copywriter 26k - 35k 200 - 300 5-8 years
Snr Copywriter 35k - 65k 300 - 400 8 years +
Video Editor 25k - 35k 200 - 250 N/A
www.weareaspire.com 11B2B
Job Title Permanent Contract Experience
salary per annum rate per day
£GBP £GBP
Reporter 21k - 25k 120 - 180 1-3 years
Senior Reporter 26k - 40k 130 - 250 3-5 years
Editor 30k - 45k 150 - 250 5-8 years
Managing Editor 45k - 55k 200 - 350 8 years +
ELLIE GOULD, CONSULTANT, ASPIRE
“We are noticing a rise in demand for content managers who have
had contractual experience working within the education/university
sector. We’re also seeing a demand for experienced writers who have
successfully repurposed and revamped content and implemented it
through a variety of CMS systems.”
www.weareaspire.com 12DIGITAL OPERATIONS Aspire’s Digital Performance and Operations team have recently become a hybrid, offering both performance plus programmatic and operations roles to the market. The team is well established within the industry and their client base includes global media agencies and publicists such as MediaCom, Maxis, Starcom and Zenith, along with many Ad-Tech companies, Media Owners and Publishers. They draw on their in-depth industry expertise to offer solutions for clients. Programmatic Job Title Salary Per Annum Experience Executive £28,000 - £32,000 0-18 months Manager £35,000 - £42,000 2-3 years Snr Manager £45,000 - £50,000 3-5 years Director £50,000 - £60,000 5-7 years Business Director £60,000 - £80,000 7-10 years Head of Programmatic £100,000 - £120,000 10 years + www.weareaspire.com 13
Ad Ops
Job Title Salary Per Annum Experience
Executive £28,000 - £32,000 0-6 months
Manager £35,000 - £42,000 6-12 months
Snr Manager £45,000 - £50,000 1-3 years
Director £50,000 - £65,000 6-8 years
Head of Ad Ops £65,000 + 8 years +
LUKE COX, DIRECTOR, ASPIRE
“While the UK is still under the cloud of Brexit, job prospects in
New York are soaring as Tech Giants like Amazon and Google
plan to open new or expand operations. Amazon are investing
$5 million in their Long Island headquarters while Google’s new
$1 billion 1.7-million-sq-ft campus mean more prospects. On top
of that 80 percent of companies in New York City said they
planned to hire more tech talent than the year before.”
www.weareaspire.com 14MEDIA PLANNING & BUYING This sector encompasses a huge range of roles and industries, from planning to digital activation and direct response. Our Media Planning and Buying team is one of the largest, longest serving teams in the market, with over 20 years’ experience in the media industry. They draw on expertise to offer flexible solutions for clients. The team work with some of the biggest names in the industry including media agencies, media owners as well as a range of brands, working on placements across all aspects of media, including offline and digital as well as sponsorship and auditing positions. Job Title Salary Per Annum Experience Assistant £18,000 - £20,000 0-12 months Executive £24,000 - £28,000 1-2 years Snr Exec/Planner £28,000 - £34,000 2-3 years Manager £40,000 - £50,000 3-5 years Account/Media Director £50,000 - £60,000 5 years Junior Business Director/CP £65,000 - £70,000 5-6 years Snr Business Director/CP £75,000 - £80,000 7 years Junior Exec Director £85,000 - £100,000 10 years + Snr Exec Director/MP £100,000 - £150,000 11 years + www.weareaspire.com 15
CREATIVE
The Creative team at Aspire hire for the design world for online and offline
positions, from art-workers through to graphic designers and UI/UX designers.
Design and branding can make or break a company, so talented designers and
creatives are worth their weight in gold.
Permanent Contract
Job Title salary per annum rate per day Experience
£GBP £GBP
Junior Designer 18k - 24k 70 - 120 2-3 years
Mid Designer 24k - 32k 100 - 150 3-5 years
Snr Designer 32k - 40k 150 - 200 4 years +
Design Director 40 - 60k 250 - 300 5 years +
Creative Director 60k + 300 - 500 4-6 years
www.weareaspire.com 16GRADUATES The Aspire Graduate team is made up of three divisions; Graduate Corporate, Graduate Media and Graduate Digital. The team has over 20 years’ experience in the industry and draws on expertise to offer flexible solutions for clients across a range of industries to bring graduates into their businesses. The Graduate Media and Digital teams work with all business types across the digital advertising, marketing, media and events industries. The Corporate team cover every other vertical, from technology and management consultancy to interior design and charity. Sales Job Title Salary Per Annum Experience Executive £22,000 - £25,000 0-12 months Snr Executive £24,000 - £30,000 1-2 years Conference Production Job Title Salary Per Annum Experience Executive £24,000 - £27,000 0-12 months Client Sevices/Support Job Title Salary Per Annum Experience Executive £22,000 - £25,000 0-12 months www.weareaspire.com 17
Digital Marketing - PPC/SEO/Programmatic Job Title Salary Per Annum Experience Executive £22,000 - £25,000 0-12 months Management Consultancy Job Title Salary Per Annum Experience Consultant £25,000 - £30,000 0-12 months Research Job Title Salary Per Annum Experience Executive £22,000 - £25,000 0-12 months Analyst Job Title Salary Per Annum Experience Executive £22,000 - £26,000 0-12 months Media Planner/Buyer Job Title Salary Per Annum Experience Executive £22,000 - £23,000 0-12 months www.weareaspire.com 18
MARKETING
The Aspire Marketing team hire across traditional marketing mix roles as well as
digital, social media, email and CRM specialisms.
Marketers with a stronger knowledge of digital skills and analysis are in higher
demand and are able to reach the top levels of salary bandings.
Client-side
Job Title Permanent Contract Experience
salary per annum rate per day
£GBP £GBP
Marketing Exec 26k - 30k 100 - 150 0-12 months
Snr Marketing Exec 30k - 36k 150 - 180 1-2 years
Marketing Manager 35k - 45k 200 - 250 2-3 years
Snr Marketing Manager 50k - 75k 250 + 3-5 years
Paid Search Manager 40k - 55k 250 - 300 5-8 years
Marketing Director 80k + 300 + 8 years +
www.weareaspire.com 19Agency-side
Job Title Permanent Contract Experience
salary per annum rate per day
£GBP £GBP
Executive 22k - 25k 170 - 190 0-12 months
Snr Exec 26k - 30k 190 - 240 1-2 years
Manager 30k - 35k 220 - 280 2-3 years
Snr Manager 35k - 40k 280 + 300 3-5 years
Account Director 45k - 55k 280 - 330 5-8 years
Business Director 60k + 330 - 420 8 years +
2019 SALARY GUIDE 5EVENTS
The Events team at Aspire are dedicated to finding professionals for a wide range
of events, including conferences, exhibitions, awards, seminars and other bespoke
events including corporate product launches, festivals and in-house events. Most
of these events are B2B conferences, trade and consumer exhibitions.
Some of our clients include: The Telegraph, The Financial Times, Informa, Clarion
and Closerstill Media. The four functions the team recruit for are Events Sales,
Event Marketing, Conference Production and Event Management.
Sales
Permanent Contract
Job Title salary per annum rate per hour Experience
£GBP £GBP
Delegate Sales Exec 23k - 26k 13 + OTE 1-2 years
Exhibition Sales Exec 23k - 26k 15 - 17 + OTE 1-2 years
Manager 27k - 45k 14 - 22 2-4 years
Director 40k - 60k 20 - 40 5 years +
Marketing
Permanent Contract
Job Title salary per annum rate per day Experience
£GBP £GBP
Executive 24k - 28k 100 - 150 1-2 years
Manager 28k - 40k 150 - 200 2-4 years
Director 40k - 60k 200 - 300 5 years +
www.weareaspire.com 21Operations & Logistics
Permanent Contract
Job Title salary per annum rate per day Experience
£GBP £GBP
Assistant 22k - 25k N/A 0-12 months
Executive 24k - 26k 80 - 120 1-2 years
Manager 26k - 35k 120 - 200 2-4 years
Director 35k - 45k 200 - 300 5 years +
Conference Production
Permanent Contract
Job Title salary per annum rate per day Experience
£GBP £GBP
Junior 24k - 27k 90 - 100 0-12 months
Producer 27k - 32k 100 - 150 1-2 years
Senior 30k - 40k 150 - 250 2-4 years
Portfolio Director 40k - 60k 200 - 300 5 years +
GREG MACKINDER, DIRECTOR ASPIRE
“We have had our busiest start to the year on record with
Conference Production and Sales a real key area where there is
high demand for candidates. Languages is something that has
started to become more sought after, in particular French and
German. It’s a great time to be involved in Events.”
www.weareaspire.com 220207 7612 3800 GET IN TOUCH , Contact us today to find out more about how to decide on your salary benchmark for your new hire. Or if you are looking for a new role and want advice on how to pitch your skills and where to position yourself salary-wise, give us a call and we’d be happy to advise. www.weareaspire.com
www.weareaspire.com Aspire, Ground Floor, The Rookery, 2 Dyott Street London WC1A 1DE 0 207 7612 3800 enquiries@weareaspire.com Stay connected - follow us to see what we’re up to! www.linkedin.com/company/weareaspire www.twitter.com/We_Are_Aspire www.facebook.com/weareaspirerecruitment www.instagram.com/weareaspireuk
2019 www.weareaspire.com
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