RTL International Launches in the US - Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation - AHK New York
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Q U A R T E R L Y 2nd Quarter 2016 Vo l. 27 No . 2 $7. 50 RTL International Launches in the US Top 50 German Firms in the US Interview with Wayne Smith, Chairman and CEO of BASF Corporation
Can a city serve as inspiration? Find out what it takes to get a company started and attract investors with the series Start Up Berlin – City of Ideas. It’s only on Made in Germany – the Business Magazine – on DW and DW (Amerika). Go to dw.com /english madein / german y Deutsche Welle | 53110 Bonn | Germany | info@dw.com dw.com
E D I T O R I A L C O N T E N T S Transatlantic nTRANSATLANTIC T I C K E R Solutions German American Company News 4 for Integrated nECONOMIST’S C O R N E R Sandra Navidi, BeyondGlobal: Industry Networks Rule the World 7 H annover Messe is already the leading industrial trade show in the world. And yet, it is going to offer nC O V E R S T O R Y New Television Station for a German Audience RTL International Launches in the US 8 an even grander stage this year. With the US, the largest economy in the nS P O T L I G H T S world, as the partner country, the 2016 Top 50 Ranking 14 fair promises to offer an unprecedented nG TA I I N D U S T R Y T A L K spectrum of exhibitors, visitors, and innovators. And with Barack Obama US photovoltaics market remains opening the trade show, the impor- on whopping growth curve 20 Dr Jochen Köckler, tance of this historic partnership is Deutsche Messe AG nWA S H I N G T O N U P D A T E evident for the world to see. “Industry 4.0 is no Interview with Congressman Ted Deutch 24 Under the motto “Integrated Industry - Discover Solutions”, Hannover longer a vision. In 2016, nS K I L L S A T W O R K The GACCs – Messe will zero in on the pivotal it is full-fledged reality.” Your Key Partner in the US for dual training 26 transformation of the global econo- mies. The 5000 exhibiting companies Throughout the recent industrial nM E M B E R P R O F I L E S will present their solutions for renaissance, the US has become a Air Berlin 28 Industry 4.0 and future energy highly attractive business partner and systems to potential business partners is the top export market for German Aerzen USA 30 from all over the world, and will manufacturers. This dynamic relation- zkipster 32 showcase more than 100 ready-for- ship is bound to profit from synergies market examples of Integrated that can be discovered and furthered nWELCOME T O T H E C - S U I T E Industry solutions. at Hannover Messe. At the US Interview with Wayne Smith Investment pavilion, more than 70 Chairman and CEO of BASF Corporation 34 Through countless special events, in Economic Development Organizations nS TA R T U P S E R I E S addition to the standing exhibitors, the (EDOs) and co-exhibitors from the trade show will elaborate on potential United States will showcase them- GACC West and LACI advantages in smart manufacturing, selves to 200,000+ visitors. The Progress in the Cleantech Industry 36 the integration of the Industrial pavilion is a testament to the strength Captivate New York City 38 Internet of Things (IoT), implications and vitality of German-American for consumers and manufacturers alike trade relations, as well as the eager- nWHAT'S ON YOUR DESK? (think autonomous driving) and offer ness of businesses to work together Tom Dzimian, concrete solutions. with potential transatlantic clients. Director Career Services, GACC New York 40 The show will not only feature Hannover Messe, with the USA as the nE V E N T C A L E N D A R innovative technologies, but also official partner country, will be where allow exploring new business models the titans of industry from around the Events & Delegations: Q2 2016 41 that result from Industry 4.0. It is world come together to implement the crucial for companies on both sides of newest industrial revolution. It is the the Atlantic to explore the opportuni- place where German quality meets ties and potentials that a more American innovation to build the integrated, digitized economic transatlantic future together – and I landscape offers. look forward to seeing you there!
T R A N S A T L A N T I C T I C K E R MERGERS to Nasdaq, possibly to improve its Tableau Scores Advanced _&_ merger bid for the London Stock Database Tech with Acquisi- ACQUISITIONS Exchange if rival offers emerged. tion of German Startup HyPer Airbus Sells German Defence Deutsche Börse, eyeing a merger with Tableau announced today that it has Arm to KKR for Euro 1.1bn the London Stock Exchange, has acquired HyPer, an early-stage Airbus is selling its German defence agreed to sell its U.S. options German startup born in academia electronics arm to private equity firm platform International Securities that has developed an advanced KKR, 18 months after first putting it Exchange for $1.1 billion to Nasdaq, database technology. Tableau up for sale, in a deal that values the exiting a market that has sharply lost intends to incorporate the technol- military business at Euro1.1bn value since the financial crisis and ogy into its product set. Tableau is a including debt. The European where it saw little chance of become business intelligence and analytics aerospace group will retain a 25 per a top player. company, taking business data and cent stake in the company, which >> www. global.handelsblatt.com helping companies make sense of it. may have helped to reassure the The new HyPer database technology German government. Berlin has been SMA Acquires Stake in should provide a performance boost closely involved in the disposal, U.S. Firm Tigo Energy across Tableau products, Patrice according to people close to the Germany's SMA Solar Technology AG Pelland, senior director for engineer- process. Airbus will hold the stake will acquire a 27% stake in the Los ing at Tableau told TechCrunch. for a maximum of three years, a Gatos, California-based Tigo Energy, >> www.techcrunch.com company spokesman said. Inc., in a $20 million capital increase >> www. ft.com deal. As part of the agreement, SMA Diebold CEO Says Will has secured for 30 months exclusive Not Raise Wincor Offer Deutsche Börse’s Nasdaq Deal rights for worldwide sales of Tigo U.S. ATM maker Diebold Inc (DBD.N) Deutsche Börse has agreed to sell its Energy's new TS4 Retrofit product is not considering raising its $1.8 U.S. options business International platform for module optimization. billion offer for German rival Securities Exchange for $1.1 billion >> www.pv-magazine.com Wincor Nixdorf (WING.DE) and will not lower the acceptance threshold, A D V E R T I S E M E N T its chief executive told Reuters in an interview. Wincor Nixdorf share- holders have until March 22 to accept Diebold's cash and share offer and it remains unclear whether the U.S. company will reach the required total of 75 percent support. >> www.reuters.com USS Procter & Gamble (PG) Selling Pert Shampoo Brand to German Company U.S. Steuerberatung LLC Procter & Gamble is shedding one of its more well-known shampoo lines, international accounting & tax consulting part of the company's larger plan to get rid of up to 100 brands that www.ussteuerberatung.com don't have strong growth prospects. For the most part, P&G has been dropping overseas brands that most people here in the U.S. wouldn't
T R A N S A T L A N T I C T I C K E R recognize. But Thursday, Reuters possible merger and acquisition Wichita for 10 years. Viega CEO reported, German consumer and deals, its chief executive said on Dave Garlow said in a statement that industrial products firm Henkel Thursday. Chief Executive Markus discussions will start next month on agreed to purchase Pert from P&G. Braun said he expected to make a specifics for the move, including >> www.wcpo.com "strong move" into the United location and a timeline. States, the last frontier in Wirecard's >> www.denverpost.com German-Based Firm global expansion plans, and that it Thyssen’sche Handelsgesell- was in initial talks on potential deals Software Maker Moves schaft m.b.H Acquires but these remain in their early U.S. HQ to Austin, Anomatic from Brookstone stages. Names New CEO Partners >> www.reuters.com Shopgate Inc., a German mobile German investment company commerce company, is moving its Thyssen’sche Handelsgesellschaft MARKET ENTRIES U.S. headquarters from California to m.b.H (THG) has acquired controlling _&_ Austin under the guidance of a new interest in Anomatic from Brook- RELOCATIONS CEO. The appointment of former stone Partners. Anomatic specializes German Manufacturer Chief Operating Officer and Chief in colour anodized aluminium Viega Bringing 190 Jobs Financial Officer Marc Biel to the packaging solutions and also to Colorado CEO position comes weeks after the provides laser engraving, embossing A German plumbing equipment company’s relocation to Austin. and screen-printing services. The manufacturer announced Friday it Shopgate, which completed a $15 company runs state-of-the-art will be leaving Kansas and heading million Series C round of funding facilities in Ohio, Connecticut and for Colorado. Viega LLC will relocate last year, plans to hire 50 Austin Suzhou, China. The financial terms its U.S. headquarters from Wichita to workers this year, according to a of the acquisition were not disclosed. Denver, bringing 190 jobs to the company announcement. >> www.premiumbeautynews.com state. The plumbing and heating >> www.bizjournals.com systems manufacturer has been in VirtualWorks of Boca Raton Merges with German A D V E R T I S E M E N T Linguistics Company Boca Raton's VirtualWorks Group, which developed tools to find and manage corporate data, has an- nounced a merger with Language Tools of Munich, Germany. Lan- guage Tools' language processing technologies will be used to enhance VirtualWorks' data search. >> www.sun-sentinel.com Wirecard CEO Eyes Expansion into U.S. Market in Next 12-16 Months German payments processor Wire- card AG is looking to expand into the U.S. market over the next 12 to 16 months either through organic business development or through
FROM BUFFALO TO BERLIN INVESTMENTS _&_ EXPANSIONS ration was previously used by Come and major in German at Canisius College Aldi, the German Chain Apple to facilitate interactions ţ#FDPNFQBSUPG$BOJTJVTŜ(FSNBO)FSJUBHF ţ'PMMPXBOJOOPWBUJWF WJTJPOBSZBOETUVEFOUřESJWFODVSSJDVMVN that’s Beating Wal-Mart at between iPhones and desk ţ-FBSOżSTUřIBOEBCPVUBMMNBUUFST(FSNBO its own Game phones in environments In the Southern California town deploying Cisco conferencing In 4 years PVS(FSNBONBKPSTIBWFXPOfive FulbrightsBOE one DAADTDIPMBSTIJQ4UPQCZBOEEJTDPWFSBMMUIFQMBDFTPVS of Beaumont, Wal-Mart shop- hardware/software. (FSNBONBKPSDBOUBLFZPV1MBOZPVSWJTJUXJUIPeter Böhm BU(716) 888-2327PSboehmp@canisius.edu pers must first drive past the >> www.nasdaq.com canisius.edu/german new Aldi, a recent addition to the family-owned German German Auto Supplier grocery-store chain that is Swoboda Invests $15M beating the U.S. retail giant at in Expansion its own game: selling food at A German auto supplier is rock-bottom prices. Aldi is planning to expand a local A D V E R T I S E M E N T betting that many in Beaumont plant and create jobs in the will never make it to the process. Swoboda, which makes Wal-Mart. Like hundreds of oth- high-precision metal-plastic ers Aldi has opened in recent components for automobile years, the Beaumont store is electronics, plans to invest strategically located to siphon nearly $15.1 million to expand off the retail giant’s discount- its plant in Kentwood, at 4108 seeking shoppers with prices 52nd St. SE, and add about 37 that can average almost 20 high-tech jobs to the operation percent less than those at within three years. Wal-Mart Stores Inc. >> www.grbj.com >> www.charlotteobserver.com Achieve together Cisco Announces German Vegan Supermar- ket Veganz Eyeing Port- Rödl & Partner USA has specifically tailored German Investment and land for First U.S. Store our accounting, auditing, tax and business Synata Acquisition Veganz, a German vegan consulting services to the unique needs of Cisco Systems CSCO announced grocery chain, has chosen your foreign owned business in the United States that it has acquired San Portland as the location for its of America. For the past 40 years our core practice has been serving the accounting and Francisco based search technol- first U.S. store. The company tax needs of primarily German speaking and ogy startup Synata Inc. The had originally planned to open other foreign owned “Mittelstand” companies financial terms of the deal were the store this year, but the date operating in the U.S. not disclosed. According to the has been pushed back. Accord- vice president of Internet of ing to its website, Veganz was Atlanta, GA Things and Collaboration Group founded in 2011 and bills itself Birmingham, AL as the first vegan food chain of Cisco, Rowan Trollope, Cisco Charlotte, NC Spark will benefit from Synata's store in Europe. It now operates Chicago, IL Greenville, SC ability to search highly encrypt- several stores in Germany, as Houston, TX ed data in the cloud, a capabil- well as locations in Prague and New York, NY ity beyond many conventional Vienna. search engines. Spark collabo- >> www.oregonlive.com www.roedl.com/us 20160205_USA_AHK_68x138.indd 1 05.02.2016 16:17:03
E C O N O M I S T ’ S C O R N E R Networks Rule the World E very year a few hundred of the world’s most influential industry leaders congregate at the World Economic Forum (WEF) in the quaint Swiss ski resort of Davos to exchange German Green Utility their thoughts on the state of the LichtBlick Eyes U.S. Expansion world. The purpose of this summit is for DERMS Offering two-fold: to discuss solutions to the LichtBlick, a German electric retailer world’s most pressing problems and focused on providing sustainable to incidentally network. energy, plans to expand its offerings of Distributed Energy Resource On their yearly migration route to Management System (DERMS) tools places like the World Economic into the residential market, including Forum, the Aspen Institute, Allen and in the United States. The company Company, Bilderberg, the Milken Sandra Navidi Chief Excutive Officer says its DERMS platform already Conference, and the IMF, they initiate Author of the integrates more than 1,000 DERs, new relationships and nurture Bestselling Book including photovoltaics, energy existing ones. Why do almost all of $uper-hubs: storage batteries, wind power and the most powerful and busiest people Wie die Finanzelite electric vehicles. on the planet make these cumbersome und ihre Netzwerke >> www.utilitydive.com and time-consuming trips? Because die Welt regieren they are keenly aware of the fact that >> sandra.navidi@beyond-global.com Germany-Based Multivac networks equal power and profits. In >> www.beyond-global.com Plans $6.9 Million Expansion a globalized world, the success of >> Twitter: @SandraNavidi Of Its Kansas City, Missouri, executives and their companies is Headquarters more than ever before defined by the Multivac, a global leader in packag- depth and breadth of their relation- ing solutions for food, medical, ships. In order to be internationally Personal relationships are crucial, consumer and industrial products competitive, personal networks must because they provide access to people, based in Germany, will undergo a mirror the increased interconnected- capital, information, and, thus, $6.9 million expansion of its U.S. ness of our world. profitable opportunities. Many headquarters in Kansas City, Mis- corporations hire “elder statesmen,” souri. The company expects to create Relationships are valuable, because not only for their expertise but also to up to 50 new jobs over the next few they are unique, highly personal, and act as door-openers in the private and years. The additional 32,000 square cannot be duplicated. They must be public sectors. feet of space is projected to come nurtured with an investment of time online by April. It will bring total and effort, and the more time people Networks need platforms like confer- space to approximately 120,000 spend on digital connections, the ences, industry events, and private square feet, and will allow the more valuable true interpersonal gatherings, and the most exclusive company to better leverage technol- connections will become. Even in the ones have high barriers to entry and ogy and other innovations to further machine age, people in possession of provide a sense of community and modernize its manufacturing highly developed interpersonal skills profound content. The most successful processes. and multidimensional networks will executives build goodwill throughout >> www.areadevelopment.com remain indispensable, because their lives and have access to support emotional intelligence and personal and resources whenever needed. They Visit us on the web at rapport cannot be robotized. Compa- create win-win situations for all, >> www.transatlantic-news.com nies value “network capital” as an because they realize that only Follow the Ticker on Twitter integral part of a person’s human balanced relationships with real give >> www.twitter.com/ta_news capital, because a person’s network and take are sustainable and with- automatically expands the company’s. stand the test of time.. German American Trade Q2 2016 7
C O V E R S T O R Y New Television Station for a German Audience RTL International Launches in the US Live news, series, films, G erman-language TV program- ming is truly in short supply in the US. That's about to change. 6:44 p.m. in the RTL studio in Cologne: News anchor Peter Kloeppel is standing in what is known as the docutainment Germany's largest media conglomer- ‘green box’ and waiting for his cue. ate, Mediengruppe RTL Deutschland, Some 20 spotlights and 2 cameras for German plans to launch an international are aiming at him. Technicians in the expatriates version of the country's favorite station, RTL, in the US. background and numerous editors in the control room are transfixed on their monitors, ensuring that clips, sound and copy are displayed in the right sequence and at the right time. Then it begins: The countdown superimposed for viewers changes, and at 6:44:58 p.m., the anchor Kloeppel takes a deep breath: ‘It's 6:45 p.m., this is RTL News, and here are our stories...’ With these words, Kloeppel welcomes millions of Germans to the main news show on RTL every day. ‘RTL News’ [RTL Aktuell] is one of the most successful, most popular news programs on German television and has long since become a fixed part of daily TV for many viewers. Peter Kloeppel is the face of the show, making him a regular guest in German living rooms – via the television screen – for the past 24 years. And from now on, Peter Kloeppel is quite literally also ‘at home across the pond,’ because ‘RTL Aktuell’ will be available for live RTL Aktuell with Peter Kloeppel and Ulrike van der Groeben viewing on RTL International. 8 German American Trade Q2 2016
C O V E R S T O R Y Now it's ‘Welcome home’ for keep them just as informed as their German viewers worldwide friends and relatives in Germany are RTL International, the new television about current issues in Germany, or station of Mediengruppe RTL they can chat about the latest trials Deutschland, is geared towards and tribulations in one of the daily German expatriates, German soaps (‘Gute Zeiten, Schlechte speakers and students of the German Zeiten’, ‘Unter Uns’ and ‘Alles, was language all over the world, and zählt’). This provides explosive and particularly in North America. ‘With up-to-the-minute topics of conversa- Doctor’s Diary: All too human the slogan “Welcome home,” we tion for the next phone call/Skype catastrophies with Diana Amft want to make it clear that with RTL International, people in the USA can finally get the best German television from home – informative, entertain- ing and up-to-date,’ says Stefan Sporn, General Manager Interna- tional Distribution and head of the channel. ‘With RTL International, you can finally join in on the discussion again, because our program is largely identical to the one friends and relatives are watch- ing back in Germany.’ Finally being able to join in on the fun: Germans’ favorite daily soaps are a source of strong emotions For this to succeed, many programs will be available live when they air in Germany at the same time, or shortly thereafter. This not only keeps all the ‘RTL International’ viewers directly informed about Alarm für Cobra 11: Erdogan Atalay in action current world events; it also helps German American Trade Q2 2016 9
C O V E R S T O R Y How do I receive RTL International? RTL International can be viewed in the USA beginning in March, initially through Charter Communications. Additional platforms and an app (via Google Play and the Apple date with loved ones back home in no one has to miss his or her favorite Store) will soon be added. Germany/Austria/Switzerland. show, the current episodes will You cannot receive RTL typically air again a few hours later. International? Please be sure to In addition to other news broadcasts, The makers of RTL International write or call your network provider such as ‘RTL Nachtjournal’ and always keep the many different time and let them know you’d like to be ‘Punkt 12’ with presenter Katja zones all over the world (e.g. Pacific able to receive RTL International. Burkard, the mainstays of program- Standard Time or Eastern Standard We’ll be publishing every expansion ming also include the lifestyle Time) in mind and schedule enter- of our reach on our website formats ‘EXCLUSIV – Das Starmaga- taining and informative TV to air at >> www.rtl-international.de zin’ with Frauke Ludowig and all times of the day and night. ‘Explosiv – Das Magazin’, hosted by You’ll find additional information Nazan Eckes. RTL NORD, RTL WEST ‘We are delighted to be a new about programming there, too. and RTL HESSEN have an even member of the AHK, making us part You're welcome to visit us on stronger regional footing. Viewers of the German-American commu- Facebook, too. can tune in for extensive information nity,’ the station's Product Manager >> www.facebook.com/rtl-international about the important events of the Carolin Lefting explains. Any other questions? day from their home region. Drop us a line: With an overseas studio in New York Best entertainment with and correspondents in Washington, >> info@rtl-international.de series and soaps DC, Los Angeles and San Francisco, Good entertainment is also a very RTL is already present in the US. All important part of the programming: reports can also be watched on RTL RTL International broadcasts the International. ‘We hope that soon most popular German action and we’ll be able to enter into a market- drama series: ‘Alarm für Cobra 11 ing and advertising cooperation – Die Autobahnpolizei’! Joining it arrangement with other German are other award-winning series, such companies,’ adds Lefting. as ‘Der Lehrer’ and ‘Doctor‘s Diary’. The reality formats ‘Christopher In the USA, RTL International will be Posch – Ich kämpfe für ihr Recht!’ available first through Charter and ‘Goodbye Deutschland’ also offer Communications, beginning in fascinating insights into the desires, March. This will soon be followed by longings, everyday problems and an app and distribution through worries of Germans. additional platforms. But how can the new television channel grapple with a time differ- ence of up to 9 hours between the US GZSZ: The love lives of people in the big city and Germany? To ensure that really 10 German American Trade Q2 2016
C O V E R S T O R Y Some of the most popular RTL International formats Alarm für Cobra 11 ‘Alarm für Cobra 11 - Die Autobahnpolizei’ is Germany's most successful action format. Inspector Semir Gerkhan and his partner solve a new case every week. Breath-taking stunt scenes, action-packed chases and spectacular explosions provide spine-tingling excitement in every episode. Every Thursday at 4:45 p.m. (PST) and 7:45 p.m. (EST) Der Lehrer Stefan Vollmer, played by Hendrik Duryn, is the most popular teacher on German television. Not just because the series ‘Der Lehrer’ won the ‘German Comedy Award 2014’ [Deutscher Comedypreis 2014]. Vollmer is a teacher with a passion for his profession. Though he could do without the occasional nasty surprise in his school day, he loves his job. And if someone runs into trouble, ‘The Teacher’ [‘Der Lehrer’] is unstoppable: Stefan Vollmer gives his all for his students, disregarding diplomacy if need be. Beginning in May, Fridays at 4:45 p.m. (PST) and 7:45 p.m. (EST) Goodbye Deutschland – Die Auswanderer They’re caught up in wanderlust and big dreams: expats. Some long for sun and sea and want to make a lifelong dream come true. Others see no career prospects in Germany and hope for a fresh start, somewhere far away. ‘Goodbye Deutschland! Die Auswanderer’ accompanies couples and families on their journey to a foreign country, a place many know only from carefree vacation days. Euphoria is always at an all-time high. Sometimes, the plans are best-laid; sometimes, not so much. Every Tuesday at 4:45 p.m. (PST) and 7:45 p.m. (EST) Gute Zeiten, Schlechte Zeiten GZSZ is the most successful daily soap on German television – since 1992, tales of love and hate, friendship and enmity, intrigue and reconciliation no longer go unnoticed. There's always something going on in the neighborhood in Berlin. Daily (Mon-Fri) at 4:20 p.m. (PST) and 7:20 p.m. (EST) Guten Morgen Deutschland All the information you need is already served for breakfast – that's the motto of ‘Guten Morgen Deutschland’, the early-morning news magazine on RTL. In addition to a total of five segments of program- ming with the latest news, there's also lots of VIP news, detailed weather forecasts and service topics with consumer tips and advice for viewers. The main presenter is Wolfram Kons who hosts the show together with Angela Finger-Erben. The host team of ‘Guten Morgen Deutschland’ also features Jennifer Knäble and Bernd Fuchs. Eva Imhof, Maxi Biewer and Saskia Naumann form the weather team. Daily (Mon-Fri) at 6:30 a.m. (PST) and 9:35 a.m. (EST) German American Trade Q2 2016 11
C O V E R S T O R Y Interview with ‘RTL Aktuell’ anchor Peter Kloeppel German American Trade pondent in the U.S. When reasons. You understand the cultural (GAT): How does it feel for you started out, what were the differences between that country and you, as an RTL presenter, to be biggest hurdles for you, or what Germany. Are these differences on air not just in the German- struck you as particularly foreign, reflected in television programming, speaking countries but now in as a German? too? the U.S. as well? PK: The Americans were very PK: North American television has Peter Kloeppel (PK): Great! I’m hospitable in welcoming me, and always been slightly ahead of us in always happy about every viewer, that made the adjustment easy. Of terms of variety and innovation, so we and when we know that we can course, I had the great advantage can always learn something from it. now be seen in faraway countries, that I already knew how to speak What I think is exhausting about some too, that also makes me proud. English quite well – that makes life news channels is the almost messianic a lot easier. I hardly encountered sense of mission when it comes to GAT: Are there separate pro- any hurdles at all. Instead, I political directions – it's not fair and grams for North America? actually did experience the U.S. as objective. the proverbial land of opportunity. PK: No. We’ll be showing the same At most, what struck me as new, Who we are content we show in Germany. Of yet not unpleasant, was the RTL International is part of Mediengruppe course this also includes in-depth ‘can-do’ attitude of the people RTL Deutschland in Cologne. coverage of the American prima- there. Here in Germany, we often ries, for instance. But this is from a tend to see the problems before we Mediengruppe RTL Deutschland is the home of many free TV stations, among German point of view, focussed on think of solutions. them the German market leader RTL Tele- our German audience. vision. There are also several pay TV sta- GAT: You have a very strong tions, including RTL International. With GAT: You spent several years connection to North America for more than 30 million viewers every day, working as a foreign corres- both personal and professional Media Group RTL Germany represents the strongest and most popular TV brands in Germany and Europe. Mediengruppe RTL Deutschland belongs to the Bertelsmann subsidiary RTL Group with headquarters in Luxembourg, Europe’s largest broadcaster. With interests in 57 television channels and 30 radio stations, RTL Group is the leading European entertainment network. Every day, millions of viewers all over Europe watch RTL Group’s television channels. RTL Group’s content production arm, FremantleMedia, is one of the largest creators, producers and distributors of television brands in the world. Majority shareholder of RTL Group is Bertelsmann SE & Co. KGaA. 12 German American Trade Q2 2016
Globe Inventor: Martin Behaim Germany, 1492 Overview. Made in Germany. Beyond all borders. The globe helps to capture the world at a glance. Landes- Markets and provides tailor-made solutions and a wide bank Baden-Württemberg supports you in the global range of products and services for subsidiaries of small competitive environment and wants to be your preferred and medium sized German companies. Partnership begins partner in the key financial centers all over the world. with a good talk: Please contact our German Desk at LBBW New York Branch is your gateway to the US Financial +1 212 584-1700 or visit us at www.LBBW.com Landesbank Baden-Württemberg 111772_AZ_GLO_178x256 1 24.03.10 11:12
S P O T L I G H T S German Companies Profit from Strong Dollar and Report Record Earnings in Euros By Jan Vater, GACC “What remains for companies at the end of 2 015 proved to be another successful year for German businesses in the U.S. The Top50 2015 results were not available at the time, the company expects similar results compared to last the day in their country’s Ranking of German Firms, year, despite the emissions conducted by the German scandal that emerged in Septem- currency, that’s what’s American Chambers of Com- ber 2015. Global Volkswagen important. That is what merce, shows that German CEO Matthias Mueller reported investors and company companies in the U.S. continue in an official statement: “The to profit from strong domestic company also recorded growth in owners are interested in. demand and the equally strong North America in 2015, handing Surely, it has to be taken currency. Revenue generated in over 931,800 vehicles there. At U.S. dollars, once converted into 607,100 units – an increase of into account that the euros, resulted in record earnings 1.2 percent – the United States weaker euro has driven for German companies in the accounted for the lion’s share of U.S. In total, the Top50 German these deliveries”. up prices for raw materials companies generated over $400 or the costs for possible billion in revenue and employed T-Mobile USA was able to almost 750,000 people in 2015. continue last year’s success and foreign currency credits. climbed to a strong third position But in the end, this The Daimler Group was able to in the ranking. The Deutsche Tele- repeat last year’s success and kom subsidiary, managed by CEO development was clearly a came out on top of the ranking, John Legere, grew its net revenue positive one for the with a whopping $46,531 million by a substantial 10.5 percent in in revenue. In euros this converts 2015. Legere expects this trend to companies and their profits.” to 41,920 million, compared to continue: “We set out to change 33,310 million in the previous this industry, we’re well on our year. Daimler owes some of that way and we won’t stop.” This success to the strong perfor- entire company’s growth is and mance of its truck unit in the continues to be driven by the U.S. North American market. The business: In addition to continu- company continues to invest ing strong customer additions, heavily in new technologies in T-Mobile also profited from the this segment. A technological development of the U.S. dollar. milestone was achieved last year by receiving the very first road In regards to acquisitions, 2015 approval for a truck driving proved to be a more reserved year autonomously. for German companies in the U.S, compared to 2014. Despite the Dr. Harm Bandholz, Right behind the Daimler Group fact that German investments in ranks another German car the U.S. are highly profitable, as Chief U.S. Economist manufacturer: Volkswagen Group the ZF Group demonstrates. On UniCredit Research of America. Even though the May 15, 2015 the company 14 German American Trade Q2 2016
S P O T L I G H T S acquired TRW Automotive Holdings total of gross premiums written in of its U.S. business. It comprised Corp and saw sales in the U.S. the Americas dropped from $15,747 the integration of Fireman’s Fund nearly doubled in the following million in 2014 down to $11,627 Insurance Company’s commercial months. ZF Group was able to million in 2015. The company faced business into Allianz Global generate $9,008 million in contrast an array of challenges which had Corporate & Specialty North to $4,981 million the year prior. an impact on their performance in America (AGCS NA), the sale of the the U.S. Despite the modest interest personal insurance business to the Not all companies, however, were rate increase in December 2015 by global insurance company ACE, as able to repeat last year’s sales the Federal Reserve, the low rate well as the internal transfer of the volumes. German Insurer Allianz environment remains challenging discontinued run-off business saw a decrease in revenue com- for the German insurer. In addition, through a reinsurance agreement pared to the previous year. The Allianz faced a deep reorganization within the Allianz Group. Daimler continues to profit from its strong truck unit in the U.S. German American Trade Q2 2016 15
S P O T L I G H T S Rank Company Location Website German Parent Company 1 Daimler Group Atlanta, GA MBUSA www.daimler.com Daimler AG, Stuttgart 2 Volkswagen Group of America Herndon, VA www.vw.com Volkswagen AG, Wolfsburg 3 T-Mobile USA Bellevue, WA www.t-mobile.com Deutsche Telekom AG, Bonn 4 BMW Group Woodcliff Lake, NJ www.bmwusa.com BMW AG, Munich 5 BASF Corp. Florham Park, New Jersey www.basf.us BASF SE, Ludwigshafen 6 Siemens USA Holdings New York, NY www.usa.siemens.com Siemens AG, Munich 7 Bayer Corporation Pittsburgh, PA www.bayerus.com Bayer AG, Leverkusen 8 Fresenius Medical Care Holdings, Inc. Waltham, MA www.fmcna.com Fresenius Medical Care AG +KGaA, Hof a.d. Saale 9 Robert Bosch, LLC Farmington Hills, MI www.boschusa.com Robert Bosch GmbH, Stuttgart 10 Trader Joe’s Co. Monrovia, CA www.traderjoes.com Aldi Einkauf GmbH & Co.oHG, Essen 11 Aldi, Inc. Batavia, IL www.aldi.us Aldi Einkauf GmbH & Co.oHG, Essen 12 Allianz Life Insurance NA/ Allianz of America, Inc. New York, NY www.allianzusa.com Allianz SE, Munich 13 Hochtief Americas (Turner) New York, NY www.hochtief.com Hochtief AG, Essen 14 DHL Holdings (USA), Inc. Plantation, FL www.dhl.com Deutsche Post AG, Bonn 15 Continental Automotive Systems Auburn Hills, MI www.conti-online.com Continental AG, Hannover 16 Munich Reinsurance America, Inc. Princeton, NJ www.munichreamerica.com Münchner Rückversicherungsgesellschaft, Munich 17 ThyssenKrupp USA, Inc. Chicago, IL www.thyssenkrupp.com ThyssenKrupp AG, Düsseldorf 18 SAP Americas Newtown Square, PA www.sap.com SAP AG, Walldorf 19 ZF Group North American Operations Inc. Northville, MI www.zf.com/na ZF Friedrichshafen AG, Friedrichshafen 20 Boehringer Ingelheim Corp. Ridgefield, CT us.boehringer-ingelheim.com Boehringer Ingelheim GmbH, Ingelheim am Rhein 21 Lufthansa Group East Meadow, NY www.lufthansa.com Deutsche Lufthansa AG, Köln 22 Linde North America Murray Hill, NJ www.lindeus.com Linde Group, Munich 23 Hannover Life Re America Orlando, FL www.hlramerica.com Hannover Rückversicherungs AG, Hannover 24 Heraeus Incorporated New York, NY www.heraeus.com Heraeus Holding GmbH, Hanau 25 LEHIGH Hanson Inc. Irving, TX www.lehighhanson.com HeidelbergCement AG, Heidelberg 26 Random House (Bertelsmann Group) New York, NY www.bertelsmann.com Bertelsmann AG, Gütersloh 27 Henkel of America, Inc. Rocky Hill, CT www.henkel.us Henkel KGaA, Düsseldorf 28 adidas America, Inc. Portland, OR www.adidas.com adidas AG, Herzogenaurach 29 MAHLE Industries, Inc. Farmington Hills, MI www.us.mahle.com Behr GmbH & Co. KG, Stuttgart 30 EMD Group (Merck) Rockland, MA www.emdgroup.com Merck KGaA, Darmstadt 31 Evonik Corporation Parsippany, NJ www.north-america.evonik.com Evonik Industries AG, Essen 32 Freudenberg-NOK General Partnership Plymouth, MI www.freudenberg.us Freudenberg Dichtungs-und Schwingungstechnik, Weinheim 33 Schenker Inc (DB US Holding Corp.) Tarrytown, NY www.dbschenkerusa.com Deutsche Bahn AG, Berlin 34 Knorr Brake Holding Corp. Westminster, MD www.knorrbrakecorp.com Knorr Bremse AG, Munich 35 Brose North America, Inc. Auburn Hills, MI www.brose.com Brose Gruppe, Coburg 36 B. Braun Medical, Inc. Bethlehem, PA www.bbraunusa.com B.Braun, Melsungen AG 37 Wurth Group of North America Inc. Ramsey, NJ www.wuerth.com Adolf Würth GmbH & Co. KG, Künzelsau-Gaisbach 38 Lanxess Pittsburgh, PA www.lanxess.us Lanxess AG, Colon 39 Otto Group/Crate & Barrel Northbrook, IL www.crateandbarrel.com Otto GmbH & Co KG, Hamburg 40 K+S North America Chicago, IL www.k-plus-s.com K+S AG, Kassel 41 Beiersdorf, Inc . Wilton, CT www.beiersdorfusa.com Beiersdorf AG, Hamburg 42 Puma North America, Inc. Westford, MA www.puma.com Puma SE, Herzogenaurach 43 STIHL Incorporated Virginia Beach, VA www.stihlusa.com STIHL International GmbH 44 Wacker Chemical Corporation Adrian, MI www.wacker.com Wacker Chemie AG, Munich 45 GEA York, PA www.gea.com GEA Group AG, Düsseldorf 46 LEONI WIRING SYSTEMS, INC. Tucson, AZ www.leoni.com Leoni AG 47 Infineon Technologies North America Corp. Milpitas, CA www.infineon.com Infineon Technologies AG, Neubiberg 48 American Rheinmetall Munitions, Inc East Camden, AR www.rheinmetall-defence.com Rheinmetall AG 49 Schott North America, Inc. Elmsford, NY www.us.schott.com Schott AG, Mainz 50 BYK USA Inc. Wallingford, CT www.byk.com Altana AG (1) North America (exclusive U.S. figures not available) (6) Employee figues GACC Estimate (2) Gross Written Premium (7) Consolidated revenues Audi, Porsche & VW (3) Americas (8) T-Mobile and MetroPCS Combined Pro Forma 2013 figures (4) Est. supermarketnews.com (9) Consolidated revenues Flatiron and Turner Construction Co, E.E. 16 German American Trade Q2 2016 (5) Results 2014 Cruz, and Clark Builders
S P O T L I G H T S Sales ($M) Employees U.S. Top Executive 2015 2014 2015 2014 Business activity Note Stephen Cannon, MBUSA / Martin Daum, DTNA 46,531 # 44,302 24,607 # 22,833 Automotive Scott Keogh (Audi), Detlev von Platen (Porsche), 36,733 – 36,733 59,790 – 59,790 Automotive (3,5,7) Hinrich J. Woebcken (VW) John J. Legere 32,106 # 29,799 41 669 # 37,858 Communications (8) Ludwig Willisch 20,152 # 18,176 10,000 – 10,000 Automotive (6) Wayne Smith 17,388 $ 20,571 17,471 $ 17,120 Chemicals (1) Eric Spiegel 16,942 # 16,821 70,000 – 70,000 IT/Communications, Transportation (6) Philip Blake 14,141 # 13,237 16,000 # 15,800 Pharmaceutical/Medical Products (1) Rice Powell 13,112 $ 13,965 54,103 # 51,329 Medical Products & Services (1) Mike Mansuetti 13,034 – 13,034 33,879 – 33,879 Automotive, Consumer Goods, Industrial Technology (3,5) Dan Bane 13,000 – 13,000 9,000 – 9,000 Grocery Stores (4,6) Charles E. Youngstrom / David Behm 13,000 # 10,100 12,000 – 12,000 Grocery Stores (12,6) Walter White 11,627 $ 15,747 14,355 $ 15,021 Insurance / Asset Management (2) Marcelino Fernández Verdes 11,493 # 11,458 9,739 # 9,503 Construction (1,9) Stephen Fenwick 11,426 $ 12,469 76,666 # 74,573 Courier Services (3) Samir Salman 11,363 # 10,156 38,493 # 31,414 Automotive components, Tires (1) Anthony J. Kuczinski 11,052 $ 11,348 5,444 # 5,371 Insurance (2) Patrick Bass 11,032 $ 12,025 21,422 # 20,555 Steel, Stainless Steel, Capital Goods, Services (3) Jennifer Morgan 9,331 # 8,630 22,166 # 22,071 Software (3) Julio Caspari 9,008 # 4,981 62,148 # 4,224 Automotive (1,6) Paul R. Fonteyne 7,793 – 7,793 14,033 – 14,033 Pharma (3,5) Jürgen Siebenrock 5,828 # 5,797 16,619 # 14,848 Air Transportation/Logistic/Catering Patrick Murphy 5,207 # 4,966 19,683 # 18,487 Industrial Gases (1) Peter R. Schaefer 4,793 # 4,312 283 $ 285 Reinsurance (2) Uve Kupka 4,463 – 4,463 2,266 – 2,266 Non-Ferrous Metals (3,5) Jon Morrish 4,158 # 4,055 7,644 – 7,644 Cement (1,6) Markus Dohle 4,107 $ 4,126 8,795 – 8,795 Media, Publishing (6) Jerry Perkins 4,049 # 3,836 6,429 # 6,214 Industrial Organic Chemicals (1) Mark King 4,018 $ 4,155 10,555 $ 12,895 Sports Wear (1) Roland Zitt 3,219 – 3,219 10,357 – 10,357 Automotive (1,5) Kenneth C. Frazier 3,022 # 2,862 9,794 # 5,153 Chemicals John Rolando 2,938 $ 3,072 3,693 # 3,675 Specialty Chemicals (1) Claus Möhlenkamp 2,153 _ 2,153 7,484 _ 7,484 Automotive (1,5) Dr. Josef Blank 1,896 $ 1,967 8,515 # 7,585 Freight Transportation (1) Rich Bowie 1,715 # 1,677 4,782 $ 5,058 Railroad Equipment (3) Jan Kowal 1,640 – 1,640 5,100 – 5,100 Automotive Supplier (3,5) Caroll H. Neubauer 1,612 # 1,450 6,053 # 5,850 Medical / Surgical Devices (1) Robert Stolz 1,585 – 1,585 7,369 – 7,369 Maintenance Supplies (1,5) Flemming Bjornslev 1,518 $ 1,780 1,312 $ 1,371 Specialty Chemicals (1) Douglas Diemoz 1,516 $ 1,666 7,000 – 7,000 Retail (10) Christian Herrmann 1,373 $ 1,425 3,164 # 3,002 Chemicals Stefan F. Heidenreich 1,336 $ 1,484 2,758 # 2,610 Branded Consumer Goods (3) Jay Piccola 1,322 # 1,287 2,847 – 2,847 Sports Wear (3) Fred J. Whyte 1,060 – 1,060 4,262 – 4,262 Handheld outdoor power equipment (5) Ingomar Kovar 1,049 $ 1,078 1,830 # 1,530 Chemicals (3) Gary Schrift 929 $ 1,017 1,829 $ 2,090 Engineering Services (1) Martin Gloesslein 820 $ 826 8,142 $ 8,430 Cable Harnesses for the Automotive Industry (3) Jean-Baptiste Loire 788 # 644 3,682 # 556 Semiconductors (3) Armin Papperger 775 $ 815 1,321 # 1,299 Defence and Automotive (3) Greg Wolters 495 $ 499 2,100 $ 2,200 Glass & glass-ceramic products (1) Dr. Stephan Glander 462 $ 485 1,067 # 1,066 Chemicals 400,110 393,746 748,051 703,702 (10) North and South America (exclusive U.S. figures not available) (11) Employee figures hoover.com Conversion rate of 1.11 (12) Est. Kantar data (2015 annual average applied when sales given in EUR) German American Trade Q2 2016 17
S P O T L I G H T S Quotes from Annual Reports 2015 Daimler Group T-Mobile USA ZF Group: Daimler Trucks reached a For the full year 2015, The year was marked by the major milestone in 2015 with T-Mobile added 8.3 million largest acquisition in the sales of more than 500,000 total net customers and company’s 100-year history, vehicles. In regional terms, the outperformed the industry once the purchase of U.S. development of the truck again by delivering 11% automotive supplier TRW business was very varied. The growth in service revenue and Automotive Holdings Corp. decrease in unit sales in the 31% growth in Adjusted With ZF TRW now included in weak Latin American market EBITDA. T-Mobile’s growth has the calculation for the first time was offset by an exceptionally been fueled by the – for a period of just strong performance in North performance of its nationwide seven-and-a-half months since America. 4G LTE network, which now the acquisition on May 15, covers 305 million Americans 2015 – we have achieved and continues to be the fastest new dimensions in sales and in the nation. results. – John Legere, CEO T-Mobile USA Top 10 Employers 2015 2014 Rank Company Employees Employees 1 DHL Holdings (USA), Inc. 76,666 # 74,573 2 Siemens USA Holdings 70,000 – 70,000 3 ZF Group North American Operations Inc. 62,148 # 4,224 4 Volkswagen Group of America 59,790 – 59,790 5 Fresenius Medical Care Holdings, Inc. 54,103 # 51,329 6 T-Mobile USA 41,669 # 37,858 7 Continental Automotive Systems 38,493 # 31,414 8 Robert Bosch, LLC 33,879 – 33,879 9 Daimler Group 24,607 # 22,833 10 SAP Americas 22,166 # 22,071 T-Mobile US CEO John Legere celebrating the company’s success 18 German American Trade Q2 2016
Some banks take their time. We will get you there in no time. We are committed to finding straightforward solutions to our customers’ needs. Please contact: UniCredit Bank AG, New York Branch 150 East 42nd Street, New York, NY 10017 Tel. +1 212 672 5599 info.us.uc@unicredit.eu This material has been prepared solely for information purposes. The products and services featured above are offered by a network of banks and representative offices of UniCredit S.p.A. or its affiliates (the “UniCredit Group”) in accordance with appropriate local legislation and regulation. UniCredit Corporate & Investment Banking is a trademark of UniCredit S.p.A. Nothing in this publication is intended to create contractual obligations on any of the entities composing Corporate & Investment Banking Area of UniCredit Group. Corporate & Investment Banking of UniCredit Group consists of UniCredit Bank AG, Munich, UniCredit Bank Austria AG, Vienna, UniCredit S.p.A., Rome and other members of the UniCredit Group. Investment Banking, Capital Markets and Investment Services are provided in the US by UniCredit Capital Markets LLC, a member of FINRA and SIPC. UniCredit Group and its subsidiaries are subject to regulation by the European Central Bank. In addition UniCredit Bank AG is regulated by the Federal Financial Supervisory Authority (BaFin),UniCredit Bank Austria AG is regulated by the Austrian Financial Market Authority (FMA), and UniCredit S.p.A. is regulated by both the Banca d’Italia and the Commissione Nazionale per le Società e la Borsa (CONSOB). A D V E R T I S E M E N T UC_Kfz_Leasing_Anzeige_206x138_RZ_e.indd 1 04.08.15 14:55 The unique specialty spirits collection from THE HOUSE OF UNDERBERG. Now available in the United States For further details contact Duggan’s Distillers Products Corporation 845.358.7230 www.duggansdist.com duggansdist@optonline.net 560 Bradley Parkway West, (Unit 1), Blauvelt, NY 10913 Underberg Sales Corporation 1.888.346.8949 / 603.279.6356 underberg@earthlink.net 169 Daniel Webster Highway, (Unit 7), Meredith, NH 03253
G T A I I N D U S T R Y T A L K US photovoltaics market remains on whopping growth curve By Martin Wiekert, Germany Trade and Invest · Translation from German by Sandy Jones, GACC W ith the new record installa- tions of 7,286 MW (+17% compared to 2014), the U.S. market of approx. 1 GW were added, while in the area of solar thermal power generation 110 MW were added to by 2022, originally already planned for 2017. For private solar invest- ments in the residential sector, for photovoltaics (PV) has increased the grid. analog income tax credits are twelve-fold since 2010. By now, PV available until 2021. However, here, capacities exceed the 25-GW Congress creates long-term the start of operation of the plants is threshold. Together with the 1.8 GW stable funding framework relevant, and the funding regulation from solar thermal power plants The outlook for the further develop- will expire in 2022. (concentrated solar power - CSP), the ment of the U.S. solar energy market U.S. has currently more than 27 GW is currently very optimistic. Largely The new Clean Power Plan of the in operational solar power capacities. responsible for this are recent U.S. Environmental Protection political decisions. Shortly before Agency (EPA) could create an For the first time, additionally the turn of the year, U.S. Congress additional impetus for the expansion installed capacities are higher extended some important funding of solar energy. However, it is still than in the natural gas sector instruments for the sector for the uncertain whether the regulatory In 2015, when it came to additionally long term. The increased Investment measure passed in August 2015 can installed plants, solar energy was Tax Credit (ITC) of 30% of the be implemented as intended by the able to pass natural gas for the first investment costs is now granted for Obama Administration.The require- time. According to the SEIA, last commercial solar energy projects ments contained in the plan regard- year, it represented almost 30% of whose start of construction is ing the reduction of CO2 emissions the new generating capacity. scheduled until the end of 2019. in the electricity sector would signifi- However, its share in the U.S. power This is followed by a gradual cantly stimulate the investments in supply is still relatively low. Despite decrease to the funding rate of 10% climate-friendly energy technologies. the rapid expansion, it currently is Development of the U.S. market for photovoltaic systems less than 1%. Change Overall U.S. The bulk of installations carried out New compared capacity at in 2015 is provided by larger PV installations to previous the end of solar power plants (“utility PV”). Years (MW) year (%) the year (GW) According to the SEIA, here, a record 2009 385 29 1.2 plant capacity of 4 GW was brought into service (+6% compared to 2014). 2010 852 121 2.0 Meanwhile, additionally built 2011 1,926 126 4.0 installations in the residential sector increased at a much higher speed. 2012 3,373 75 7.3 With more than 2 GW, a market 2013 4,782 42 12.1 growth of 66% was registered. However, installation data in other 2014 6,247 31 18.3 sectors was slightly less impressive. 2015 7,286 17 25.6 In the commercial sector, as it was the case in the previous year, plants Sources: Solar Energy Industries Association, National Renewable Energy Laboratory 20 German American Trade Q2 2016
G T A I I N D U S T R Y T A L K New installations increase by 17% in 2015 Optimistic market outlook opportunities will open up in the The sector association SEIA already next couple of years in the U.S. expects new PV installations of approx. However, market conditions vary on 72 GW between 2016 and 2020 based regional levels. Besides the federal on the ITC extension. Together with the tax credits and the local degree of CSP power plants, U.S. solar power insolation, the specific local funding capacities would then reach some 100 environment is also relevant for the GW. The annual additionally installed development in the sector. In 2015, capacity volume is to increase to almost four-fifths of the total approx. 20 GW, says the SEIA. installed capacity were contributed About the Author by the top ten of U.S. solar states. Martin Wiekert Director of Germany Trade and Invest For 2016, the SEIA predicts a strong GmbH (GTAI) expansion of the U.S. PV market. Since According to a market outlook of Washington D.C. Office there are many project developments the U.S. Energy Information >> martin.wiekert@gtai.de due to the initially planned ITC down- Administration (EIA), a continued >> www.gtai.de sizing, the installation volume is said to strong regional concentration of increase to approx. 13 GW. The special plant installations is likely. Accord- service IHS even thinks that market volumes of some 15 GW could be ing to the EIA, approx. 80% of the solar power plants to be constructed Solar capacity to possible. For 2017, both organizations until 2017 alone could be built in reach some 100 GW assume a temporary slowing in addi- California, Nevada, North Califor- tionally built installations, afterwards nia, Texas and Georgia. by 2020 installations are said to increase again until 2020. If the predicted development does in fact take place, the U.S. could count on additional solar investments worth an amount in the three-digit billion dollar range until the end of the decade. Many foreign sector companies are also likely to benefit from the expected wave of investments. Chinese PV technology providers, however, still have to operate under difficult conditions due to the anti-dumping rules imposed on them. A wealth of opportunities for suppliers from Germany For German solar companies and supplier companies, additional business German American Trade Q2 2016 21
» IT’S THE REINHEITSGEBOT THAT FUELS OUR CREATIVITY.« The Brewmasters of the Radeberger Gruppe
The way to the heart of Germany is through the palate: there’s nothing more German than German Beer and German Beer is good by law. The Reinheitsgebot from 1516 decrees that only malt, hops, water, and yeast may be used for brewing. That’s all our brew- masters need. For the past 500 years, the boundaries set by the law have challenged them to be innovative and inspired them to be creative. Today, the country with the strictest brewing law boasts the greatest regional beer variety in the world. For every drop is brewed by a select few who live for what they do. www.DeutschesBier.com
W A S H I N G T O N U P D A T E Interview with Congressman Ted Deutch conducted by Thomas Zielke Dr. Thomas Zielke (TZ): the Bundestag to the unique beauty Congressman Ted Deutch Congressman Deutch, what is your of South Florida during a delegation connection to Germany? trip earlier this month. Ted Deutch (TD): Despite what TZ: How do you see the current some might presume from my last German-American relationship in name, I am not of immediate German light of global events? descent. However, since coming to Congress, I have built strong TD: With shared values and inter- relationships with individuals, ests, Germany is a natural ally for companies, and institutions in the United States. Germany has been Germany through numerous trips an important partner in addressing a and meetings. number of world crises, such as Russia’s incursion into Ukraine and TZ: Can you share a favorite the large refugee influx into Europe. memory from your personal experi- These are global issues, and the ence with Germany? United States is not exempt from feeling the effects and facing the Congressman Ted Deutch, 49, repre- TD: I sincerely appreciated the ramifications. The Transatlantic sents Florida’s 21st district, home to chance to discuss Germany’s role in relationship becomes even more communities throughout western Palm Beach County and Broward County in the world with Chancellor Angela important as we work together to sunny South Florida. Merkel. Another memorable moment devise solutions that address our was when I introduced members of shared security concerns. As more Now serving his fourth term in the 114th Congress, he has been de- scribed as a rising voice in the House Democratic Caucus by the Wash- ington newspaper Roll Call and was previously named one of the Forward newspaper’s top Jewish politicians to watch. He is a member of the House Judiciary Committee, the House Ethics Com- mittee, and the House Foreign Affairs Committee, on which he serves as Ranking Democrat on the Middle East and North Africa Subcommittee. Congressman Deutch also serves as the Co-Chair of the Congressional Study Group on Germany, an indepen- dent, non-partisan and non-advocacy organization that promotes legislative exchanges between the U.S. Congress The Hon. Peer Steinbrück Member of the German Bundestag, former Minister of Finance and and German Bundestag. Chairman of the German-U.S. Parliamentary Friendship Group with Congressman Ted Deutch 24 German American Trade Q2 2016
W A S H I N G T O N U P D A T E Dr. Thomas Zielke regional issues become global issues, is shaping out to be, there will be a this partnership will be even more plethora of considerations for important to maintain stability and Congress, including potential impacts confront threats around the world. on American jobs and changes to existing regulations and standards. TZ: Trade between Germany and Domestically, I believe it is important the U.S. has a long history. What is for the Administration to engage needed to strengthen the economic with Congress to discuss the direc- ties between both countries? tion of negotiations and ensure that the American people’s voices are TD: Despite the strong partnership heard and considered. President and CEO of German Industry we share, there remain some cultural and Trade (RGIT) differences between our countries. TZ: President Obama has dramati- >> thzielke@rgit-usa.com For example, the German apprentice- cally changed the US – Cuba >> www.rgit-usa.com ship model has been very successful policy. Do you foresee any positive in Germany in giving students the impact for Florida resulting that the fundamental principles that specific vocational training they will change? Americans value. Certainly, there need to work in certain fields. In my will be many opportunities for home state of Florida, a program was TD: The Obama Administration Floridians and Florida companies developed, in partnership with the should press the Castro Regime to to engage with Cuba, and I would German Embassy in the United States reform their political system, open support Florida-based companies and the German American Chambers up the country’s laws to improve the in seizing opportunities in ways of Commerce, in which high school economic, political, and legal that lead to commercial growth students can enter into an appren- environments, and recognize for American businesses. ticeship program designed for advanced manufacturing careers. This type of program can encourage more German companies to consider expanding further into the U.S. and hiring American workers. TZ: The Transatlantic Trade and Investment Partnership (TTIP) will foster trade between U.S. and Germany. How do you see the chances of Congress passing a comprehensive TTIP? TD: There are many benefits that can come from a trade agreement with a major trading partner like the Ted Deutch with the Congressional Study Group and the German Bundestag Group at the European Union. As complex as TTIP 33rd Annual Congress-Bundestag Seminar in Boca Raton, Fl German American Trade Q2 2016 25
You can also read