RESULTS 2019 - Courtney Dudek Homes
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2019
•
RESULTS
#1 Largest Real estate salesforce in the world
• #1 in sales volume and units in the United States
• $1.3 Billion and counting in profit share paid
• $8,223,326,119 in Agent Income in 2019 alone
• More Real estate offices and Real Estate Agents
in REAL Trends and The Wall Street Journal
• #1 Training company in the world
• #1 Happiest Place to Work in America
• #13 Top place to work in America
• KW Culture taught at Stanford and Harvard
Courtney Dudek
Licensed Associate Broker
O: (585) 256-5470
C: (585) 749-7996
Courtney@courtneydudekhomes.com
CourtneyDudekHomes.com
1880 Rochester Rd. Canandaigua, NY 14424
2000 S Winton Rd Rochester, NY 14618 Each Office is Independently Owned & Operated
Courtney Dudek Homes
OUR TEAM PHILOSOPHY:
As a team, we desire to provide a client focused, next level Real
Estate experience that helps our clients, many of whom we con-
sider friends, to achieve their Real Estate goals. Whether you GAS & ELECTRIC SERVICES
are buying or selling, we take pride in being knowledgeable,
RG&E SPENCERPORT ELECTRIC NATIONAL GRID
trustworthy and accessible and believe that Doing our job well (800) 295.7323 (585) 352.4771 (800) 642.4272
beings with relationship. We believe that working together we
are able to provide top level service for our most valuable re- NYSEG FAIRPORT ELECTRIC
source… You, Our Client! (800) 572.1111 (800) 295.7323
Courtney Dudek Courtney@CourtneyDudekHomes.com PHONE SERVICES
Licensed Real Estate Salesperson Direct: 585.749.7996
SRES, PSA, ABR Office: 585.256.5470 FRONTIER TELEPHONE AT&T T-MOBILE
(800) 921.8101 (585) 381.1810 (585) 272.9533
Courtney has years of experience in Real Estate and has become a trusted,
knowledgeable and passionate resource, always making sure to understand her
clients’ perspective, needs and goals. Growing up in Penfield and living in the area SPRINT WIRELESS VERIZON WIRELESS
for many years, Courtney has a true appreciation for Greater Rochester, its (585) 272.1400 (585) 242.8866
communities, family activities, schools and sports. As a special focus within the
industry, Courtney has worked hard to understand the unique needs and
challenges that confront our Senior population and to be a trusted resource for
them and their families during life transitions. Courtney lives in Penfield and she
TV & INTERNET SERVICES
most enjoys spending time with her family, cooking, reading a good book and
traveling as often as her busy life allows. SPECTRUM DISH NETWORK DIRECT TV
Colin Dombek CDombek@kw.com (800) 892.4357 (800) 796.7160 (855) 493.3473
Licensed Real Estate Salesperson Direct: 315.729.5440
Colin is a knowledgeable and professional real estate agent, a committed ally who will
negotiate on your behalf, and someone who works hard to understand the market,
research information and provide top level service to his clients. Upon graduating
WATER & REFUSED SERVICES
from SUNY Brockport with a Bachelor's Degree in Accounting, he worked as billing CANANDAIGUA SUBURBAN DISPOSAL WASTE MANAGEMENT
specialist at a Real Estate law firm in Rochester for several years and saw the busi-
ness from that side. Wanting to make a bigger difference in people's lives, he ob- WATER (585) 352.3900 (800) 892.4357
tained his Real Estate License and loves the opportunity to share his knowledge and Town: (585) 394.1120
insight with his clients to assist them in making their Real Estate goals a reality. REFUSE COLLECTION
Whether you are a first-time home buyer or looking for your forever home, Colin has City: (585) 396.5060
the care and the drive to work for you through the entire transaction and get you to (585) 428.5990
the closing table.
MONRE COUNTY
Brandy Osorio brandyfosorio@gmail.com WATER AUTHORITY YOUNGBLOOD DISPOSAL LILAC DISPOAL
Licensed Real Estate Salesperson Direct: 315.719.9951
(585) 442.2000 (585) 245.7081 (585) 872.6500
Brandy is an organizational master. With experience managing military housing units,
running business offices and planning numerous events, she brings her talents to our
team as real estate professional. Brandy was born and raised in Sodus, N.Y. and now OTHER HELPFUL CONTACTS:
reside in Palmyra, N.Y. She has been married to her husband Rob for 16 years and
they have two beautiful children. Family is a very important value in her life. She is GENERAL HELP LINE: DIAL 311 CITY OF ROCHESTER:
active within her community, children’s school, and sports, as well as a Veterans POISON CONTROL: (800) 222.1222 WWW.CITYOFROCHESTER.GOV
advocate. She also coaches for Gananda Youth Cheerleading. Brandy is passionate
about volunteering and is willing to take on any challenge that life brings on. NYS DMV: (518) 473.5595 POST OFFICE:
WWW.DMV.NY.GOV WWW.USPS.COM
Jordan Cunningham info@courtneydudekhomes.com
Office: 585.256.5470
Executive Assistant
Jordan is the newest member of the Courtney Dudek Homes Team. She is a recent
Monroe Community College graduate who has long been interested in Real Estate.
Jordan brings experience in customer service, management and an outgoing person-
ality which will provide our Clients with the exceptional Client Experience that we
strive to provide. Jordan is a true team player and has great attention to detail, which
allows her to fit right in as our Executive Assistant and Client Relationship Coordina-
tor. Jordan comes from a big family and has lived in the area all of her life. When she
is not working you will find her spending time with family and friends. She is an avid
animal lover and enjoys her newfound love of euchre!
Rumella Cameron rumellac25@gmail.com
Direct: 585.298.7786
Licensed Real Estate Salesperson
Growing up in Rochester, Rumella is a local expert and has long been invested in the local
community and loves giving back. She knows the Rochester market and is excited to help
clients and friends achieve their dream of home ownership. Rumella wears many hats in-
cluding mom, politician, entrepreneur and pro wrestler. She is also a certified credit repair
specialist and can assist with our clients who need some credit repair in order to qualify to
purchase a home. Her tenacious, hard-working personality is the perfect fit for clients who
need an advocate on their side. When she is not busy working, she loves spending time
with her family, cooking good meals and finding new adventures.
Kathleen Higgins khiggins@kw.com
Direct: 585.469.5466
Licensed Real Estate Salesperson
Kathleen brings her sparkling personality to the Courtney Dudek Homes Team. She is a Real
Estate professional committed to providing an exceptional experience to her clients from
their first meeting to beyond the closing table. Kathleen has a can do, never give up attitude
which she transfers to her passion for helping people realize their Real Estate dreams. She
brings an array of customer service experience to this role, which helps her make clients into
friends for life. Her friends, family, and fur babies mean the world to her. Kathleen’s favorite
place to be when she is not working, is in the sunshine, preferably with an ocean view!
Greg Vavrick GVavrick@gmail.com
Licensed Real Estate Salesperson Direct: 585.943.6950
Greg brings more 15 years of sales and customer service experience to the team
and places great importance on the value of relationship building. Greg enjoys
applying his expertise and market knowledge by working with a wide range of
clients including first time home buyers, real estate investors and those relocating
to the greater Rochester area. Real estate is much more than a "job" for Greg; its
about bringing together his love of the business with his passion for helping others,
especially navigating the complexities of real estate transactions. As a lifelong
resident of Rochester's East side, Greg currently resides in Fairport with his wife
and 3 children. While there's rarely a dull moment raising 3 active children, when
he does find time to unwind, Greg enjoys boating, golfing and outdoor fun with his
family.
Courtney Dudek Homes
Listing Package Looking for a Real Estate Attorney to get your
And deal closed?
Look No further, we have some Excellent Referrals for you!
What You Can Expect
1. A 1-hour walk through pre-listing appointment—with the following within 24hours:
Creary Law Group, PC
You will receive a prioritized list of recommendations for you to complete William J Creary Jr.
Assistance with securing outside resources, if necessary, for contract work or significant staging or
30+ ears Experience
Creary Law Group PC
de-cluttering that needs to be done.
Office: 585 .586.8480
(Any cost associated with this will vary based on the specific needs)
Fax: 585.586.8097
A comparative Market Analysis (CMA) to be prepared and supplied to help determine market value and
recommended list price—if requested.
Info@crearylaw.com 18 North Main Street
Listing Paperwork will be available for your review, and will need to be signed and returned to our office. Pittsford, NY 14534
A follow up Listing appointment will be scheduled on the earliest available date, once the suggested
work has been completed.
2. A 2-3 hour Listing Appointment, during which you can expect:
Staging and preparation for the professional photos and video
Scott Sydelnik
Marketing information to be obtained for the Custom Property Brochure, including room descriptions and
measurements.
Partner
Professional photography and 360 video of the interior and exterior. Office: 585.760.2348
3. Within 24 hours of the Listing Appointment you can expect: Fax: 585.784.8917
Your home to be added to the Multiple Listing Service (MLS) including photos and video. ssydelnik@davidsonfink.com 28 East Main Street
Verification that your listing is visible on all Local and National websites. Suite 1700
Production and Delivery of a Custom Property Brochure Rochester, NY 14614
Installation of a Courtney Dudek Homes custom sign in your yard and a lock box for secure
showings.
Scheduling of a catered Brokers Open when requested (emails and personal invites to top
Kevin Brzezinski
brokers/agents.)
Vice President and Share Holder
Scheduling of a Public Open House.
Office: 585.310.7442
4. Ongoing Marketing and Services provided
Fax: 585.310.7559
Include your property on over 100 websites
Weekly emails with updates reflecting showing and open house schedules along with current market activity. kbrzezinski@blockandlongo.com
Feedback on every showing and open house within 24 hours 1173 Pittsford Victor Road
5. Added Features for our clients Suite 220
Professional Cleaning either prior to listing or at closing after you have moved out—no charge to client. Pittsford, New York 14534
Professional Photography and Videography—no charge to client.
Are you in need of a Mortgage Lender?
Here is a List of Lenders we highly recommend:
Sayuko Oishi
Senior Loan Officer
NMLS# 62463
Cell: 585.721.6907
Office: 585.241.000 Ext. 114 2541 Monroe Ave. ,
Direct: 585.363.7114 Rochester NY 14618
Fax: 585.456.1130
Sayuko@PremiumMortgage.com
• We provide a one-time FREE cleaning service to all of our
sellers
Michael A. Monile
Mortgage Consultant • Pre-List or Pre-Closing Cleaning ; The choice is yours
MLO# 404168
Cell: 585.455.6260
Office: 585.641.0060 Ext. 408 57 Monroe Ave. • Partnered with Shine to Perfection who
Toll Free: 877.318.8232 Pittsford, NY 14534 has many years of experience
Fax: 585.641.0070
Michael.monile@1stprioritymortgage.com
• Windows, Doors, Floors, Appliances,
Bathrooms, Trim and more
Rachel Wiener
• We do it all so you don’t have to worry
Loan Originator
NMLS# 1483829
Cell: 585.261.9983 • Your home will be Ready for Photo’s or
Office: 585.625.1234 3144 South Winton Rd. Move-In Ready for the New Home Owners
Fax: 866.908.1686 Suite 600
Rachel.wiener@primelending.com Rochester, NY 14623
• We stand behind our service 100%
DECIDE TO BUY
The Decision to purchase your first home is one of the biggest and best decisions you could ever
make. After all, a home is the largest (and most emotional ) investment most people will ever
make.
HIRE YOUR AGENT
When you’re looking for a real estate professional to help you, know that above all else, good
agents put their clients first. This is your dream, and your agent is your advocate to help make
your dream come true.
SECURE FINANCING
We Provide Professional Real Estate Photography Ultimately, your lender will pre-approve you for a certain amount, but YOU will decide what you’re com-
fortable paying every month. Remember, your lender only sees your finances on paper. It’s up to you
to decide how much you’re willing to stretch your budget in order to get into your dream home.
Why Professional Photography?
FIND YOUR HOME
• HOLDS BUYERS So now you’re ready to begin your search, but where do you begin? There are a lot of homes out
• HELPS SET THE there and diving in without a guideline can become overwhelming & confusing. A great agent will
ATTENTION FOR
TONE IN A help you more accurately pinpoint homes that fit your criteria.
20 SECONDS
COMPETITIVE
COMPARED TO 2
SECONDS.
MARKET FOR
MAKE AN OFFER
IMMEDIATE
• BUYERS FIND EXPOSURE Once you’ve found your dream home, the step is making a compelling offer. Your agent will re-
THAT THE search similar properties in the neighborhood to help you determine the market value, and fair
• LISTINGS WITH price for your home. Look to your agent to guide you through the offer process.
PROFESSIONAL
PROFESSIONAL
PHOTOS ARE
USEFUL WHEN
PHOTOGRAPHY PERFORM DUE DILIGENCE
RECEIVE MORE
MAKING A Just because you love a particular property doesn't mean that its perfect. In fact, this is where rea-
ATTENTION son has to trump emotion. You’ll need to have a property inspection (which we highly recommend
PURCHASING
FROM you attend) that will expose any hidden issues.
DECISIONS
INDIVIDUALS
LOOKING TO BUY
CLOSE
Once you’ve made your offer and have completed the inspection process, you’re in the “home”
stretch! But, in order to ensure that you don’t put your closing date, or your mortgage at risk, you
have a few pre-closing responsibilities that you’ll need to be mindful of.
www.CourtneyDudekHomes.com PROTECT YOUR INVESTMENT
Congratulations, and welcome home! The home-buying process is complete, but just like any big
process, there’s a maintenance plan!
Client Testimonials
To be the real estate
OUR VALUE: COMPANY OF CHOICE
for agents and their customers.
Courtney has been amazing to work with. We
have gotten two houses from her and she has
been excellent both times. She is also “Courtney Dudek worked to locate properties for me
personable and is very responsive to questions in a small radius, and she found the perfect one!
and the selling process. She's got a terrific attitude and is always gracious
with her
“I met Courtney through a friend, while beginning a I recently had the pleasure of working with Colin
home search in late 2014. Upon contacting Dombek and Courtney Dudek in purchasing my first
Courtney, she responded promptly and arranged a home and they both did an awesome job! Being my
time for us to meet. She is personable, hard- first home purchase, I had a ton of questions and
working, understanding and knowledgeable. I never Colin made sure to get back to me with an answer
felt pressure from her to settle for a home I did for every single one. I would definitely recommend
not completely like and she was transparent about working with this team. Thank you!
the home process and how her team would be able
to advocate for me. Courtney was always able to
“Courtney was actually recommended to us from a
present me with the newest homes on the
coworker who has known her for 20+ years, came
market that fit the criteria I had set with her. Even if
highly recommended and defiantly lived up to her
she had prior meetings, she coordinated her team to
reputation. We felt well taken care of, our housing
work with me until she was available again. This
needs were heard and she was very patient with us
always kept the home search moving forward. I
through our home search. Courtney was
cannot say enough about how happy I am with the
experienced, great to deal with and always got us a
home Courtney helped me find and appreciative of
house viewing apt when we asked. She's an agent
the many hours she dedicated to my search.”
to trust and was a pleasure to deal with. She helped
find our dream 1st home and we are extremely
“Courtney Dudek has worked with my husband and thankful for that. If you're looking for someone
i for two houses now i would not go with a different knowledgeable of the Rochester area, someone that
realtor she has done so much for us. She has cares about finding the right home for you, I highly
fought for us to get the process moved along I am recommend Courtney for your next home search.”
very grateful for her help and support. I love the
team and am super grateful for all they do for us.
Thanks for everything.”
“Courtney is a great agent! Selling our home was
very emotional for us and she walked us through
every step! She started well in advance of the sale
guiding us through the steps to make the process
smooth. We were able to sell our home and buy
our next home in the time frame we needed. Thank
you, Courtney!!”
www.CourtneyDudekHomes.com
ARE LASTING IMPRESSIONS
EXTERIOR: The exterior of your
home often determines how buyers will
view the interior, so:
>Check your curb appeal; a well-groomed
lawn or walkway free of debris' goes a long
way.
>Paint or replace your front door if it is faded or
worn.
>Add some paint to shutters, trim and any oth-
er outside features showing signs of water.
>Plant flowers or group flower pots together.
HINT: Yellow evokes a buying emotion.
Marigolds are inexpensive.
>Make sure your visitors can easily read
your house number.
{
>CLEAN: Spotless Kitchens, Baths, Patios and
Decks
>CLUTTER FREE: No personal Items, Creating a
Show-Home Look
>COLOR: Warm Rooms With Color Accents
FIRST IMPRESSIONS
When You Work With Us, You Get:
• An experienced real estate agent with an expertise in the selling process from listing to close
• Marketing savvy tools to get your home top-tier exposure
• • An allied partner looking out for you and your home throughout the selling process
•
Giving potential buyers • Expertise in listing, pricing, staging and selling your home to the right buyer quickly
a strong first impression matters.
•
• Staging your home is We Commit to Helping Your Home Sell By:
• a proven way to make • Smoothing the way for your listing and sale with guaranteed satisfaction
your home stand out! • Providing knowledgeable pricing and staging to make sure your home puts its best foot forward
•
• Using our unique marketing systems to maximize your property’s exposure
• Guaranteeing satisfaction– our relationship is dependent on meeting and exceeding your needs
TECHNOLOGY RELIABILITY
Buyers often see the surface condition of Leading-edge tech tools and training give me the edge in
INTERIOR: your home as a sign of what’s underneath, so: effectively marketing your property online, 24 hours a day,
seven days a week! Through KW’s exclusive Keller Wil-
Founded on the principles of trust and honesty,
Keller Williams Realty emphasizes the
importance of having the integrity to do the right
liams Listing System (KWLS), your property is fed to more thing, always putting your needs first. It
>Get rid of clutter. Removing your >Keep windows and floors clean. than 350 online search engines and available on KW’s Web reinforces my belief that my success is ultimate-
personal belongings will allow the buyer network of more than 76,000 sites. ly determined by the legacy I leave with each
>Steam clean carpeting or replace is necessary. client I serve.
to imagine this as their future home. Best of all, because of Keller Williams Realty’s “My Listings,
My Leads” philosophy, every single Internet inquiry on your
>Apply a fresh coat of paint, but keep the property will come directly to me so that I can follow up TEAMWORK
colors neutral. >Repair loose knobs, sticking doors & quickly on potential buyers for your property.
windows, warped cabinet drawers and Keller Williams Realty was designed to reward
>Repair any faulty items like dim lamps or other flaws. agents for working together. Based on the belief
doors that do not open properly. that we are all more successful if we strive toward
>Check and repair caulking in bathtubs KNOWLEDGE a common goal rather than our individual interests,
>Make sure your front entrance is clean and and showers. Keller Williams Realty helps me stay ahead of trends in the real I’m confident that every Keller Williams profession-
inviting. estate industry through its comprehensive, industry-leading train- al shares the common goal of serving you, my cli-
ing curriculum and research resources. It’s what prepares me to ent, in the best way possible.
>Polish chrome faucets and mirrors. provide you with unparalleled service.
>Dust furniture, ceiling fan blades and
light fixtures. TRACK RECORD
I’m proud to work with the largest real estate franchise in the
World by agent count. It’s proof that when you offer a superior
level service, the word spreads fast.
TO MAXIMIZE THE VALUE OF
YOUR HOME, WE RECOMMEND
THE THREE C’S OF STAGING:
REPORT TO
YOUR SELLER ATTORNEY APPROVALS
AGENT
AN EXPERT GUIDE.
Selling a home usually requires dozens of COORDINATE
forms, reports, disclosures, and other tech- WITH YOUR INSPECTION SCHEDULED
nical documents. A knowledgeable expert SELLER
will help you prepare the best deal, and avoid UP-TO-DATE EXPERIENCE.
delays or costly mistakes. Also, there’s a lot of Most people sell only a few homes in a lifetime,
jargon involved, so you want to work with a pro- usually with quite a few years in between each
fessional who can speak the language. sale. Even if you’ve done it before, laws and reg-
ulations change. REALTORS® handle hun- MORTGAGE COMPANY CREDIT
APPRAISAL
REPORT
dreds of transactions over the course of their ca-
reer.
OBJECTIVE INFORMATION
AND OPINIONS. VERIFICATION
®
REALTORS can provide local information YOUR ROCK DURING EMOTION- UNDERWRITING
on utilities, zoning, schools, and more. They AL MOMENTS.
also have objective information about each
property. REALTORs® can use that data to A home is so much more than four walls and a
help you determine if the property has what roof. And for most people, property represents
you need. the biggest purchase they’ll ever make. Having a REPORT TO
concerned, but objective, third party helps you YOUR SELLER LOAN APPROVAL
stay focused on the issues most important to AGENT
you.
PROPERTY MARKETING
POWER.
Property doesn’t sell due to advertising alone. A ETHICAL TREATMENT. TITLE COMPANY TITLE
SEARCH
large share of real estate sales comes as the
result of a practitioner’s contacts with previous Every REALTOR® must adhere to a strict code
clients, friends, and family. When a property is of ethics, which is based on professionalism
marketed by a REALTOR®, you do not have to and protection of the public. As a REALTOR®’s
allow strangers into your home. Your REAL- client, you can expect honest and ethical treat- REPORT TO
TOR® will generally prescreen and accompany ment in all transaction-related matters. YOUR SELLER GATHER PAPERWORK– MAKE SURE
qualified prospects through your property. AGENT ALL CONDITIONS ARE SATISFIED
NEGOTIATION KNOWLEDGE. COORDINATE SCHEDULE
WITH YOUR- CLOSING SCHEDULED WITH ALL FINAL
There are many factors up for discussion in SELLER PERTINENT PARTIES WALK-
THROUGH
a deal. A REALTOR® will look at every an-
gle from your perspective, including crafting
a purchase agreement that allows you the
flexibility you need to take that next step. REPORT TO
YOUR CLOSING– DEED TRANSFERRED
SELLER AND RECORDEDMAKE A LISTING APPOINTMENT
PREPARE A COMPETITIVE MARKET As a home buyer you should know about
ANALYSIS (CMA)-MARKETING & seller concessions, also called seller contributions!
PAPERWORK
An agreement can be made between you and the seller where the seller
TAKE PHOTOS pays for certain financing costs on your behalf at closing. In addition to
GO ON LISTING APPOINTMENT AND OF YOUR benefiting buyers by helping to pay for closing costs, concessions can
HOME FOR THE be a good way for sellers to sell their home faster.
FILL OUT LISTING PAPERWORK MLS
SELLER CONCESSIONS CAN PAY:
APPRAISAL FEES ATTORNEY’S FEES
UPLOAD HOME
PUT PROPERTY IN MLS PHOTOS TO
THE MLS LOAN PROCESSING FEES TITLE INSURANCE
HOME SALE WITHOUT A SELLER CONCESSION:
ORDER A YARD SIGN PROPERTY
BROCHURES
• A seller’s property is listed at $210,000 and a buyer offers $203,700.
MEET WITH CONTACT PROSPECTS AND MONITOR
SELLER AGENT MARKET REACTION
COMMUNICATION WHEN A SELLER CONTRACT INCLUDES,
REPORT TO
SET UP SHOWINGS IS KEY!!! • A seller’s property is listed at $210,000 and a buyer offers this full
YOUR SELLER
AGENT amount with 3% seller concession.
• The seller nets $203,700
MARKET TO ALL APPROPRIATE • ($210,000 minus $6,300 for seller concession).
REPORT TO
YOUR SELLER OUTLETS FOR MAXIMUM EXPOSURE • The buyer purchases the home at $210,000 and receives the $6,300
AGENT toward closing costs by paying the full asking price.
SPEAK WITH
YOUR SELLER SCHEDULE OPEN HOUSES NET SHEET
AGENT
MEET WITH
NEGOTATION COUNTER
YOUR SELLER OFFER RECEIVED & NEGOTIATED OFFER
AGENT
SPEAK WITH EARNEST
YOUR SELLER OFFER ACCEPTED MONEY
AGENTTHE RIGHT PRICE MEANS
A SUCCESSFUL SALE
We want your home to be shown in the best
possible light to prospective buyers to get you top
dollar in the shortest amount of time.
We will create a warm and inviting environment
focusing on the best architectural features and selling
points of your home .
Pricing your home is both an art and a science. Achiev-
ing the optimal price is the result of both objective research
into comparable properties and a gut feeling aboutyour
Keller Williams agents strategically advertise in several
publications. Our display advertising appears in local,
property and the current market.
regional and national / international publications, which
target specific audiences for unique or estate
properties. Your sales agent will select the publications
appropriate for the marketing of your property.
> Your home will attract the most
excitement from potential buyers
and agents when it is new on the
market.
Put on All Marketing Materials
Designed to Direct User to another
destination.
• Reach the Influential
• Find “Hidden Buyers”
• Create Excitement
• Invitations to Open
HousesPRICING YOUR HOME
TO SELL
The right price > Attract Buyers.
should: > Help You Sell as Quickly as Possible
> Allow You to Receive the Best Offer(s) for Your Home
The simple fact is, price is the number one factor that helps home buyers determine which homes
they want to view. It’s important to remember that, although the price is set by you, the value of the
home is determined by the buyer.
FACTORS THAT AFFECT FACTORS THAT SHOULD NOT
YOUR ASKING PRICE: AFFECT YOUR ASKING PRICE:
> How quickly you need to sell. > The original cost of the property;
> The amount of competition in your is determined by today’s market.
price category and area. > Any investments you’ve made in improvements.
> The availability, flexibility and afford > The cost to build your home today.
ability of financing. > Emotional attachment.
> The sale prices of similar homes > The opinions of friends and neighbors.
sold in your area during the past six
Holding an open house is serious business. Below is a
months to one year. chart that shows you exactly how we can maximize
open houses to sell your property.
PROBLEMS THAT CAN
ARISE FROM OVERPRICING:
> You might help sell similar homes
that are priced lower.
> Your home may stay on the market
longer.
> You could lose money as a result of
making extra mortgage payments
while incurring taxes, insurance and
unplanned maintenance costs.
> You may have to accept less money.
> A potential buyer may face appraisal
and financing problems as a result of
the inflated price.You can also read
