REGIONAL NATIONAL DIGITAL - ADVERTISING RATES 2020 - Cube Magazin
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The metropolitan ADVERTISING
magazine for
architecture, interior RATES 2020
design and lifestyle Price list valid from 18 July 2020
REGIONAL
NATIONAL
DIGITAL
www.cube-magazin.de
Reach your target audience – with CUBE
CUBE is a unique metropolis magazine, spanning more As an architecture supplement, CUBE Inspire focuses on
than ten years since its first issue. It is published four times a themes relevant to architects, like smart home innovations,
year and is aimed first and foremost at private individuals in acoustic solutions, lighting or new work environments. CUBE
the high-income bracket with an interest in the architecture Inspire is exclusively distributed to architects and interior
and urban development of their respective area, exclusive designers in Germany and Austria.
living and furnishings, as well as design and the local arts.
Furthermore, the magazine addresses professionals of CUBE Real Estate is published twice a year and gives an
regional architectural and the interior design scene, as well overview of recent regional developments and large-scale
as in the real estate sector. CUBE offers local advertisers projects in our nine CUBE Metropolises. The readership
and global brands the opportunity to present high-quality exclusively consists of specialists from architecture, real estate
products and other services with minor dispersion losses. and construction, as well as important decision-makers in
the industry.
The CUBE magazine is available at more than 450 exclusive
partners stores per area of publication, including furniture WWW.CUBE-MAGAZIN.DE
stores, high-end retailers, exclusive showrooms, museums, In addition to the magazines, CUBE also provides a
galleries, as well as top restaurants, private banks and platform for architecture, interior design as well as garden
premium service providers, which offer the magazine free of and landscaping projects with the www.cube-magazin.
charge. Between 950 and 1,600 architects, interior designers, de online website. Our platform encompasses more than
and real estate experts per each of our nine regions receive 5,000 articles and is an important source of inspiration for
each issue as a personalized mail (about 12,000 recipients potential developers. We offer businesses the opportunity to
per each of the four issues). advertise their brand according either to a theme or location
among high-quality articles. The CUBE website has round
CUBE Select presents an exclusive selection of modern about one million visitors a year and perfectly complements
architecture and interior design. The title is published four advertising strategies in print magazines.
times a year and distributed nationwide. It is available for
purchase at selected magazine retailers in airports and train CUBE-Newsletter
stations. CUBE Select addresses private individuals with an Once a week, the newsletter informs about architecture and
interest in design and architecture, as well as professional interior design highlights. It is sent to approximately 8,000
architects and interior designers. architecture professionals in Germany and Austria.
2
Media Overview
BERLIN
COLOGNE BONN
DÜSSELDORF
CUBE is published
4 x a year FRANKFURT
in 9 metropolitan areas HAMBURG
with independent titles MUNICH
pages 4–11
RUHR AREA
STUTTGART
VIENNA
CUBE Select is published
4 x a year nationwide
with a selection of
architectural articles and
CUBE SELECT
available at
selected high-end
magazine retailers
pages 12–13
Additionally, CUBE
Inspire and CUBE Real
Estate are published 2 x CUBE INSPIRE
a year as magazines for CUBE REAL ESTATE
industry professionals
pages 14–17
Online
with more than 5,000
architectural articles and WWW.CUBE-MAGAZIN.DE
about 80,000 visitors CUBE-NEWSLETTER
per month
pages 18–21
3
CUBE METROPOLITAN MAGAZINES OVERVIEW
CUBE Hamburg
CUBE Hannover (planned) CUBE Berlin
CUBE Ruhr Area
CUBE Leipzig (planned)
CUBE Düsseldorf
CUBE Cologne Bonn
CUBE Frankfurt/Rhine-Main
CUBE Nuremberg (planned)
CUBE Stuttgart CUBE Munich
CUBE Vienna
9 (Berlin, Cologne Bonn, Düsseldorf, Frankfurt/Rhine-Main, Hamburg, Munich,
NUMBER OF INDEPENDENT MAGAZINES
Ruhr Area, Stuttgart, Vienna)
FREQUENCY OF PUBLICATION 4 x per year
DATES OF PUBLICATION See page 7
YEARS OF PUBLICATION 11 years of publication, since 2009
TOTAL CIRCULATION 12,000 copies per regional issue (108,000 total per issue)
COPY FORMAT DIN A4 (210 mm wide x 297 mm long)
Domestic: EUR 32 (incl. VAT + shipping)
YEARLY SUBSCRIPTION
International: EUR 46 (incl. VAT + shipping)
TARGET AUDIENCE High-income private individuals, architects and real estate specialists
Established magazine: acclaimed regional magazine, running for 11 years
Stylistically confident: orderly, minimalistic and appealing magazine design
ADVANTAGES Targeted: 9 independent titles for a regional appeal
High quality: current, sophisticated architectural projects
Top-class: high-income, design-oriented readership
www.cube-magazin.de
ONLINE
www.cube-magazin.at
SCOPE Issues 2018 40 issues
Total page count 3,350 pages
Ø page count 2018 Ø 83.75 pages (=100 %)
Articles share 76 %
Advertorial/advert share 24 %
4
CUBE METROPOLITAN MAGAZINES READERSHIP*
OVERVIEW OF CUBE-READERSHIP/USE OF THE MAGAZINE
SHARE BY GENDER: WHAT IS READ
61.0 % male 37.5 % read the complete copy
39.0 % female 45.0 % read more than half
17.5 % read only certain articles
AVERAGE AGE:
51 years WHAT HAPPENS WITH THE MAGAZINE:
62.1 % keep it
READERS WITH AN INCOME EUR 4,000+ PER MONTH: 26.1 % pass it on
53.8 % 11.8 % other
TYPE OF HOUSING: I RATE THE MAGAZINE WITH THE GRADE…
40.3 % renting Architects: 2.0
46.8 % owning a house Private individuals: 1.78
12.9 % owning an apartment
AVERAGE AMOUNT OF READERS PER INDIVIDUAL COPY:
2.8 private individuals
3.5 architects
READERSHIP STRUCTURE (averages for all 9 metropolitan magazines)
2.0 % nationwide manufacturers/service providers 4.5 % others
6.2 % r egional manufacturers/artisans/
gardening and landscaping professionals
3.5 % real estate, institutions
13.0 % r egional architects/interior
designers/planners 70.8 % private individuals
* Source: CUBE readership analysis
DURATION OF SURVEY: SAMPLE: SURVEY METHOD: SURVEY SCALE:
03/2018 80 participants written and online survey 24 closed- and open-ended questions
(as of 09/2018)
5
CUBE METROPOLITAN MAGAZINES EDITORIAL PLAN
PERMANENT CATEGORIES IN ALL METROPOLITAN TITLES
ARCHITECTURE INTERIOR DESIGN: INTERIOR DESIGN: OTHER CATEGORIES
– Residential buildings ARCHITECTURE FURNISHING – Interviews
– Public buildings – Living spaces – Interior design – Gardens and landscapes
– Commercial buildings – Offices – Furniture classics – Real estate
– Building culture – Retail stores – Bathroom and wellness – Different materials
– Hotels – Craftsmanship – Art and culture
– Restaurants/cafés/bars – Local design – Galleries and stages
– Smart home – Excursion tips
– Bedroom – Restaurant and bar tips
– Book tips
– Events
– News
MAIN TOPICS/SPECIAL FEATURES*:
ISSUE Main topic Special feature
01/2020 Gardens and landscapes Tiny houses
Bathrooms and heating
02/2020 Vacation architecture
systems
03/2020 Office Stairs
04/2020 Lighting special Fireplaces und furnaces
LICHT SPEZIAL LICHT SPEZIAL
© Museum Frieda Burda, James Turell
© Museum Frieda Burda, James Turell
© Sony
© Artemide
© Sattler
GARTEN UND LANDSCHAFT SPEZIAL GARTEN UND LANDSCHAFT SPEZIAL
LICHT IST FORM, LICHT MACHT FORM
© Vibia, Guise
© Nendo
Die Leuchtwirkung nimmt multioptionale Gestalt an
Maximale Gestaltungsfreiheit – so könnte man
© LG Light
die Entwicklung in der Formgebung von Licht
bezeichnen. Prägnante Geometrien und kreative
PLATZWUNDER AM HANG
Objekte lösen den statischen Lampenkörper ab.
Fotos: Andreas Käpplinger Man könnte fast sagen, die Leuchte verliert mit
dem Einsatz von LED und OLED Technologie zu-
Terrassierter Garten am Hang mit unterschiedlichen Sitzplätzen auf kleiner Fläche nehmend ihre Aufgabe als Trägermodul. Findige
Kreative können gegenwärtig nahezu jede Ge-
Ein Garten am Hang – das bedeutet für die meis- staltungsform realisieren, von den technischen serer Zeit. Für den Künstler braucht es überhaupt
ten zwar einerseits den Weitblick genießen zu Möglichkeiten und den biologischen Einflüssen keinen festen Körper mehr, um Licht in Form
können, andererseits aber mühevolle Aufstiege auf den Menschen einmal ganz abgesehen. Gren- zu bringen. Sein Ziel ist es, eine nicht sichtbare
und schwierige Bepflanzungen. Dabei bringen zen möchte beispielsweise die Designerin Sarah Lichtquelle zu schaffen, die es vermag, jegliche
Hanggrundstücke von sich aus schon eine Span- Dehandschutter mit einer Stoffleuchte austes- räumliche Kontur vermeintlich ganz in Licht
nung in der Gestaltung mit sich, die man auf ten, die ihre Form aus einem bis zum Äußers- und Farbe aufzulösen. Das Licht selbst wird da- Licht bestens geeignet und zeigt sich etwa im
© Vibia, Sticks, Foto: Kelly Kelch
ebener Fläche durch hohe Elemente wie Gelände- ten gedehnten Stoff über gebogene Stäbe erhält mit zum formgebenden Stilelement, das in der Prinzip der TIR – Total Internal Reflection. Diese
modellierungen, Bäume und Bögen erst schaffen plette Umgestaltung mit einem Baukran erfol- und so ein Hohlvolumen erzeugt. Es entstehen Lage ist, Räume größer oder kleiner erscheinen physikalische Wirkung, bei der die vollständige
muss. Je steiler ein Grundstück, desto wichtiger gen musste. Auch solche Herausforderungen nicht nur Lichtskulpturen mit einem weichen zu lassen, ja sogar sich wie ein Mantel um den Reflexion eines Lichtstrahls in einem Medium
ist eine Terrassierung, um die Fläche auf ver- meisterte der leitende Gartenplaner von Otto und stromlinienförmigen Charakter, sondern Betrachter zu legen. Sein Denken und damit wie Wasser oder eben Glas von den umgebenden
schiedenen Ebenen maximal nutzen zu können Arnold, Andreas Käpplinger, und ließ auf der BAD UND WELLNESS die fließenden Formen sehen aus jedem Blick- BAD UND WELLNESS viele seiner Entwicklungen sind daher trend- Oberflächen zurück in das Medium reflektiert,
und die Arbeit im Grünen zu vereinfachen. Hangseite mit Blick auf die Stadt eine großzügige winkel anders aus und suggerieren Leichtigkeit, gebend und somit ist es nicht verwunderlich, inspirierte den Designer Stefan Diez bei seiner
Terrasse und eine Rasenfläche von ca. 30 m² für anhaltende Bewegung sowie einen ausgiebigen dass sich dieser Richtungspfeil zunehmend in Hängeleuchte Guise für Vibia. Die Lichtstrahlen
© hansgrohe/Hansgrohe SE
© Zierath
Foto © by Occhio
© KEUCO
Bei der überschaubaren 370 m² großen Fläche eine Lounge entstehen. Selbst ein kleiner Nutz- ein Frühstück mit den ersten Sonnenstrahlen an. Moiré-Effekt. den Produkten der Hersteller wiederfindet wie werden durch die runde Form des Glaskörpers
an einem Einfamilienhaus mit Hanglage war garten auf der untersten Ebene fand noch seinen Ein auffallendes Detail der Stufenanlage ist der etwa in flächiger, indirekter Beleuchtung, die ohne Unterbrechung reflektiert und nur durch
jeder Quadratmeter kostbar, der sich nutzen Platz. Blickfang auf der Rasenfläche sind zwei Treppenbrunnen: Aus der obersten Stufe ergießt Auch James Turell ist ein solcher Freigeist. Er zurückhaltend in Metall und Glas eingepasst den besonderen Schliff des böhmischen Glas-
ließ. Folglich wurde auch das Garagendach Basaltfiguren, sogenannte „Dolhareubang“, die sich Wasser in ein Becken mit Überlaufkante zählt zu den bedeutendsten Lichtvisionären un- ist. Insbesondere Glas ist als Leitermaterial für schnitts gelangt das Licht nach draußen. Das
einbezogen und in eine einladende Sitzecke das Haus schützen sollen. Sie sind ein Andenken und von dort in ein zweites Becken. Geschickt
41 42
mit immergrünem Sichtschutz verwandelt. der Gartenbesitzer an ihre Zeit in Südkorea. integriert in die Treppenanlage, konnte trotz des
Zwei Fächerahornbäume (Acer palmatum) in Platzproblems am Hang das Element Wasser mit
Schirmform in Stahlpflanzgefäßen setzen die zum Aufenthalt ein. Mit Dietfurter Jura wurde um ein einheitliches Gartenniveau und eine Von den Wohnräumen aus führt ein breites Stu- seinem angenehmen Geräuschteppich einbezogen
Eckpunkte und formale Eiben übernehmen den ein Naturstein als Terrassenboden verlegt, der möglichst große zusammenhängende Fläche fenband – ebenfalls aus Dietfurter Kalkstein – werden.
Sichtschutz des hinzugewonnenen Sitzplatzes. sich mit seinem mediterranen, hellbeigen Er- zu schaffen. Wahrlich eine Herausforderung auf die Terrasse und schafft einen fließenden
Stimmungsvoll beleuchtet über in die Treppe scheinungsbild der Umgebung anpasst. Hinter an die Baulogistik, da das gesamte Grundstück Übergang zwischen Innen- und Außenraum. Der
integrierte Strahler, lädt er vor allem abends dem Haus wurde das Gelände aufgeschüttet, mit Bestandsmauern eingefasst ist und die kom- Sitzplatz direkt am Haus bietet sich besonders für www.ottoarnoldgmbh.de
38 39
WOHLFÜHLEN IM STIMMIGEN LICHT
© HGEsch, Hennef
© Dreyer/Aqua Cultura
© Duravit
Trends in der Badbeleuchtung: clever und smart
Gute Beleuchtung spielt eine immer größere
© Schlüter-Systems
Rolle im Bad und ist ein wichtiger Wohlfühl-
faktor. Je nach Tageszeit und Stimmung beste-
hen unterschiedliche Anforderungen an das
Licht im Badezimmer. Denn Licht gibt Impulse
für den Biorhythmus und das Wohlbefinden.
Unterbewusst werden wichtige Vorgänge im
Körper beeinflusst. So bringt morgens ein
helles und tageslichtweißes Licht mit Werten
um 6.500 Kelvin den Organismus in Schwung;
das Hormon Cortisol wird gebildet. Abends
setzt ein gedämpftes, warmweißes Licht um
circa 2.700 Kelvin, ähnlich wie beim Son-
nenuntergang, die richtigen Signale zur Ent- Grundbeleuchtung wird durch gleichmäßiges, für das Abend-Make-Up oder als Stimmungs- sphäre zu erzeugen. Stimmungsmacher für die
spannung; das Schlafhormon Melatonin wird nach unten gerichtetes Streulicht der gesamte licht für Wohlfühlmomente bei romantischer Dusche sind Kopfbrausen mit integrierter Be-
ausgeschüttet. Raum weich und blendfrei ausgeleuchtet. Das Kerzenlicht-Atmosphäre. Komfortabel ist eine leuchtung für eine besondere Inszenierung aus
Funktionslicht im Bad ist auf bestimmte Ak- zusätzliche Nachtlichtfunktion zur Orientierung, Wasser und Licht. Mit LED-Lichtleisten lassen
Ein optimales Beleuchtungskonzept im Bad tionen ausgerichtet. Aktuelle Lichtspiegel und ohne den Ruhezustand des Körpers zu unter- sich individuelle Lichtakzente setzen.
berücksichtigt idealerweise drei Lichtarten: das Spiegelschränke leuchten das Gesicht gleichmä- brechen – z. B. integriert an Spiegelschrank,
Grundlicht, das Funktionslicht und das Akzent- ßig und blendfrei aus und lassen sich durch wähl- Badmöbel oder WC. Einige Hersteller bieten vernetzte Beleuch-
licht. Das Grundlicht als Hauptlichtquelle dient bare Lichtfarben und stufenlose Dimmbarkeit tungssysteme für das Bad an, mit denen sich
der allgemeinen Raumbeleuchtung. Es sollte an unterschiedliche Bedürfnisse anpassen: von Das akzentuierende Licht inszeniert den Raum, auf Knopfdruck verschiedene, vorprogrammierte
weder zu gedämpft noch zu hell sein. Geeignet hellem, tageslichtweißem Kosmetiklicht für das indem es Wände, Nischen und Möbel in ihrer Lichtszenarien von aktivierend bis entspannend
ist diffuses Licht von Deckenleuchten mit groß- perfekte Tages-Make-Up der Frau oder die Ra- Struktur hervorhebt, Sanitärobjekte oder Bilder auswählen lassen, angepasst auf Biorhythmus
formatiger, homogener Lichtfläche. Mit dieser sur des Mannes bis hin zum warmweißen Licht ins rechte Licht rückt, um eine sinnliche Atmo- und Nutzungssituationen.
28 29
* The topics feature in all 9 titles simultaneously.
6
CUBE METROPOLITAN MAGAZINES DATES OF
PUBLICATION
Spring issue Summer issue Autumn issue Winter issue
01/2020 02/2020 03/2020 04/2020
CUBE
METROPOLITAN TITLE
AD: 10.02.20 AD 11.05.20 AD: 20.07.20 AD: 12.10.20
DÜSSELDORF PD: 17.02.20 PD: 19.05.20 PD: 27.07.20 PD: 19.10.20
DP: from 03.03.20 DP: from 02.06.20 DP: from 18.08.20 DP: from 03.11.20
AD: 10.02.20 AD 25.05.20 AD: 17.08.20 AD: 12.10.20
FRANKFURT/
PD: 17.02.20 PD: 02.06.20 PD: 24.08.20 PD: 19.10.20
RHINE-MAIN DP: from 03.03.20 DP: from 16.06.20 DP: from 08.09.20 DP: from 03.11.20
AD: 10.02.20 AD 11.05.20 AD: 20.07.20 AD: 12.10.20
COLOGNE BONN PD: 17.02.20 PD: 19.05.20 PD: 27.07.20 PD: 19.10.20
DP: from 03.03.20 DP: from 02.06.20 DP: from 18.08.20 DP: from 03.11.20
AD: 25.02.20 AD 25.05.20 AD: 03.08.20 AD: 26.10.20
HAMBURG PD: 02.03.20 PD: 02.06.20 PD: 10.08.20 PD: 02.11.20
DP: from 17.03.20 DP: from 16.06.20 DP: from 25.08.20 DP: from 17.11.20
AD: 25.02.20 AD 25.05.20 AD: 03.08.20 AD: 26.10.20
RUHR AREA PD: 02.03.20 PD: 02.06.20 PD: 10.08.20 PD: 02.11.20
DP: from 17.03.20 DP: from 16.06.20 DP: from 25.08.20 DP: from 17.11.20
AD: 25.02.20 AD 09.06.20 AD: 03.08.20 AD: 26.10.20
STUTTGART PD: 02.03.20 PD: 16.06.20 PD: 10.08.20 PD: 02.11.20
DP: from 17.03.20 DP: from 30.06.20 DP: from 15.09.20 DP: from 17.11.20
AD: 25.02.20 AD 09.06.20 AD: 17.08.20 AD: 09.11.20
BERLIN PD: 02.03.20 PD: 16.06.20 PD: 24.08.20 PD: 16.11.20
DP: from 17.03.20 DP: from 30.06.20 DP: from 08.09.20 DP: from 01.12.20
AD: 09.03.20 AD 11.05.20 AD: 03.08.20 AD: 09.11.20
MUNICH PD: 16.03.20 PD: 19.05.20 PD: 10.08.20 PD: 16.11.20
DP: from 31.03.20 DP: from 02.06.20 DP: from 25.08.20 DP: from 01.12.20
AD: 09.03.20 AD 11.05.20 AD: 17.08.20 AD: 09.11.20
VIENNA PD: 16.03.20 PD: 19.05.20 PD: 24.08.20 PD: 16.11.20
DP: from 31.03.20 DP: from 02.06.20 DP: from 08.09.20 DP: from 01.12.20
AD = Advertising Deadline, PD = Print Deadline, DP = Date of Publication
to be received by to be received by to be received by to be received by
ARCHITECTURE MAILING 02.04.2020 02.07.2020 10.09.2020 03.12.2020
(see page 9) sent from sent from sent from sent from
09.04.2020 09.07.2020 17.09.2020 10.12.2020
Supplements for the architecture mailing should be sent to the publisher b1 communication GmbH, Briedestraße 1–9, D-40599 Düsseldorf
7
CUBE METROPOLITAN MAGAZINES PRICING LIST
AND DISCOUNTS
PRICES
ADVERTISING One-off One-off One-off One-off One-off One-off One-off
placement placement placement placement placement placement costs for a
FORMATS
of one of one of one of the 2nd of the 4th 2/1 page supplement
1/2 page 1/1 page 2/1 page or 3rd cover cover page real estate up to 30 g
advert advert advert page in in EUR advertorial in EUR**
CUBE in EUR in EUR in EUR EUR in EUR
PARTIAL PLACE-
MENTS
BERLIN 1,300 2,300 3,700 2,880 3,400 3,000 2,300
DÜSSELDORF 1,300 2,300 3,700 2,880 3,400 3,000 2,300
FRANKFURT/
1,300 2,300 3,700 2,880 3,400 3,000 2,300
RHINE-MAIN
HAMBURG 1,300 2,300 3,700 2,880 3,400 3,000 2,300
COLOGNE BONN 1,300 2,300 3,700 2,880 3,400 3,000 2,300
MUNICH 1,300 2,300 3,700 2,880 3,400 3,000 2,300
RUHR AREA 1,300 2,300 3,700 2,880 3,400 3,000 2,300
STUTTGART 1,300 2,300 3,700 2,880 3,400 3,000 2,300
VIENNA 1,450 2,550 3,900 2,990 3,600 3,200 2,500
COMPLETE PLACE-
9,900 18,000 28,000 23,500 28,000 24,000 18,000
MENT*** (of all 9 titles)
All prices in EUR, excluding VAT in the country where the business is located. General terms and conditions apply (see page 23). Commissioned advertising agencies
and advertising mediators are granted an intermediary commission of 15 % on top of the possibly discounted (quantity/combined discount) net price.
* if available ** every additional 10 g cost EUR 200 ***prices already discounted
DISCOUNTS
COMBINED DISCOUNTS QUANTITY DISCOUNTS
The following discounts will be given for multiple placements The following discounts will be given for multiple placements
in several CUBE issues over 12 months: in several CUBE issues over 12 months:
Placement in 2 issues
Placement in 2 issues (e.g. Hamburg, Berlin): 4 % discount 4 % discount
(e.g. spring, summer)
Placement in 3 issues
Placement in up to 6 issues 6 % discount 6 % discount
(e.g. spring, summer, autumn)
Placement in 4 issues
Placement in 7 or more issues 8 % discount 8 % discount
(spring, summer, autumn, winter):
MEDIA CALCULATOR ALLOW US TO ADVISE YOU VIA PHONE
You can generate the prices for different media plans +49 (0) 211 650 264-0
with our media calculator on our website We will be happy to recommend you an individual plan
www.cube-mediaservice.de in just a few clicks. to raise awareness for your brand by advertising in our
metropolitan magazines.
8
CUBE METROPOLITAN MAGAZINES MAILING
SUPPLEMENT
OPTION A) ARCHITECTURE MAILING
Example: CUBE Hamburg
Dispatch of a supplement/product sample (max. 300g/DIN A4)
in addition to the magazine. With reference to supplement in covering letter
+ editorial report (1 page)
Recipients: 1,071 owners or architectural offices, interior design offices and
real estate companies in and around Hamburg.
Cost per mailing: EUR 4.20
Total cost: EUR 4,498 (1,071 x EUR 4.20)
OPTION B) ARCHITECTURE SUPPLEMENT
Example: CUBE Hamburg
Dispatch of a supplement/flyer (max. 30 g/max. 200 x 280 mm) inlaid within the magazine.
Recipients: 1,071 owners of architectural offices, interior design offices and real estate
companies in and around Hamburg.
Cost per mailing: EUR 2.50
Total cost: EUR 2,868 (1,071 x EUR 2.50)
DATES ARCHITECTURE MAILING
ARCHITECTURE MAILING Issue 01/2020 Issue 02/2020 Issue 03/2020 Issue 04/2020
to be received by 02.04.2020 02.07.2020 10.09.2020 03.12.2020
sent from 24.04.2020 09.07.2020 17.09.2020 10.12.2020
PROFESSIONALS IN THE 9 METROPOLITAN AREAS (as of August 2019)
Real Estate
Architects/Interior designers Total
TITLE Companies
BERLIN 1,389 291 1,680
COLOGNE BONN 958 154 1,112
DÜSSELDORF 806 158 964
FRANKFURT/RHINE-MAIN 1,118 136 1,254
HAMBURG 910 161 1,071
MUNICH 1,225 156 1,381
RUHR AREA 992 123 1,115
STUTTGART 1,163 122 1,285
VIENNA 988 96 1,084
TOTAL 10,456 1,547 12,003
9
CUBE METROPOLITAN MAGAZINES ADVERTISING
FORMATS
2/1 page 1/1 page 1/2 page portrait** 1/2 page landscape**
a a
b b a a
c c b b
c c
– print space: 400 x 275 mm – print space: 188 x 275 mm – print space: 92 x 275 mm – print space: 188 x 135 mm
– bleed: 420 x 297 mm* – bleed: 210 x 297 mm* – bleed: 102 x 297 mm* – bleed: 210 x 150 mm*
* all bleed formats + 3 mm rim all around (a) print space (b) bleed (c) + 3 mm trim all around
** only full page advert advertisements are possible towards the front of the issue
Supplement 30 to 50 g 1/1 advertorial 2/1 advertorial
real estate articles are online for 3 months too
Please note: Specific place
ment requests will be taken
into consideration, when
ever possible but can not be
guaranteed due to technical
reasons. Non-compliance of
specific placement requests
does not entitle the adverti
ser to a discount.
weight: to max. 50 g, scope: 1 page, copyright-free photos scope: 2 pages, copyright-free photos
max. size 200 x 290 mm and text material from the customer and text material from the customer
1 long side closed labelled as “advertisement” labelled as “advertisement”
TECHNICAL DETAILS
Data transfer: Additional costs:
– Per mail: media@cube-magazin.de Costs caused by incomplete or faulty files will be charged additionally,
– CD/DVD or WeTransfer, Dropbox etc. including costs for new printing plates, possible machine breakdown
etc.
Data format: preferably PDF/X-3
Guarantee:
Creation of PDF files: The publisher only takes responsibility for the proper presentation of
Only high-definition print files with 2,400 dpi/175 lpi, pictures in material if all delivered files possess the proper format.
CMYK and a resolution of 300 dpi, text embedded within Postscipt-
or Opentype-format, no password protection Additional information to ensure a smooth process:
If you deliver open files, please make sure to deliver all necessary files.
Software: All pictures (+ logos) have to be attached. Please do not save pictures
– Adobe InDesign Version CC as JPEGs or GIFs, only as TIFF or EPS files. Please note that all text
– Adobe Photoshop Version CC lines, including text saved as EPS files, have to be attached or embed-
– Adobe Illustrator Version CC ded. Please use Postscript or Opentype fonts. When using Postscript
fonts, make sure to attach screen fonts as well as print fonts. Please also
The following information is needed: attach a list of all fonts used. The fonts will only be used to create your
– Contract name, title and issue project and will be deleted as soon as the project is finished.
– Final format, possibly + 3 mm !
Please deliver coloured adverts in a CMYK modus, no RGB colours.
Colour tuning: Please also clearly mark any usage of special colours since these have to
– Proof/Laser print (process colors CMYK or grey scales) be printed and are charged as a fifth, separate colour.
We assume that the files in our possession are copies and take no Please attach a mandatory proof/laser copy.
responsibility for their storage!
10CUBE METROPOLITAN MAGAZINES SPECIAL ADVER
TISING FORMATS*
Banderole Opening Spread Tip-on-Card
Additional back sheet at the front or the back e. g. postcard attached to advert
Attachment Panorama advert Bookmark
1 sheet = 2 pages or 1/2 landscape Attached to a non-specific place
2 sheets = 4 pages, max. 180 g/m2
format 210 x 297 mm
More special formats are available on request via info@cube-magazin.de or via +49 211 650 264-0.
* prices on request
DELIVERY ADDRESS FOR SUPPLEMENTS, ATTACHMENTS AND POSTCARDS
Free of charge: Hofmann GmbH, Emmericher Straße 10, D-90411 Nürnberg
Please indicate every delivery with the name of the booked issue (e. g. Munich 02/2020)
and the name of the customer.
11CUBE SELECT OVERVIEW
NATIONWIDE PREMIUM MAGAZINE
CUBE Select is published four times a year and presents a selection of high-
end architecture and interior design projects from the nine metropolitan
CUBE regions. The magazine addresses private individuals with an interest
in exclusive living and modern architecture. Unlike our free regional maga-
zines, CUBE Select is available for purchase at selected magazine retailers na-
tionwide and through subscription. CUBE Select is also distributed to design
hotels, private practices, airport hotels, airport lounges and exclusive events.
Browse CUBE Select here: https://www.cube-magazin.de/pub/select/2019_02/
READERSHIP Private individuals and architecture professionals
CIRCULATION 23,000 copies
FREQUENCY OF PUBLICATION 4 x per year
AREA OF PUBLICATION Nationwide
PRINT DEADLINE 14 days before publication
RETAIL PRICE PER COPY EUR 6.50
YEARLY SUBSCRIPTION EUR 36.80 (incl. VAT + shipping within Germany)
MAGAZINE FORMAT 230 x 297 mm
Issue 1: Outdoor
Issue 2: Vacation architecture
FOCUS TOPICS
Issue 3: Bathroom and wellness
Issue 4: Lighting and luminairs
Nationwide distribution to magazine retailers, design hotels, private practices, airport
DISTRIBUTION lounges and hotels, subscription, personalized mailing to the 800 top architects and
interior designer
Mr Gerrit Menke
Sales Director North & East
YOUR CONTACT
menke@cube-magazin.de
phone +49 211 650 264 12
Ms Cordula Hüwels Ms Andrea Falkenberg
Sales Director West Sales Director Centre
huewels@cube-magazin.de falkenberg@cube-magazin.de
mobile +49 177 400 0768 mobile +49 162 292 8334
Ms Martina Kummer Mr Michael Stein
Sales Director Switzerland Sales Director Austria
kummer@cube-magazin.de stein@cube-magazin.at
phone +41 71 672 7766 mobile +43 699 100 254 7
12CUBE SELECT DATES OF PUBLICATION, PRICES AND DISCOUNTS
DATES OF PUBLICATION
Spring issue Summer issue Autumn issue Winter issue
TITLE
AD: 16.03.20 AD: 23.06.20 AD: 24.08.20 AD: 16.11.20
CUBE SELECT PD: 23.03.20 PD: 30.06.20 PD: 31.08.20 PD: 23.11.20
DP: from 14.04.20 DP: from 14.07.20 DP: from 22.09.20 DP: from 15.12.20
AD = Advertising Deadline, PD = Print Deadline, DP = Date of Publication
PRICES
Scope Price* QUANTITY DISCOUNT****
(The following discounts will be given for multiple
ADVERTISEMENT/ in pages in EUR placements of several CUBE issues over 12 months)
PLACEMENT
INNER SIDES 2 adverts per year 10 %
Half page advert 1/2 2,400 3 adverts per year 15 %
Full page advert/advertorial 1 4,800 4 adverts per year 20 %
Double sided advert/advertorial 2 9,000
SPECIAL PLACEMENTS**
1/1 page advert cover page 2 or 3 1 5,800 * All prices in EUR, excluding VAT in the country
where the business is located. General terms and
1/1 page advert cover page 4 1 6,800 conditions apply (see page 23).
** if still available
SUPPLEMENT *** more weight on request
**** Commissioned advertising agencies and advertising
Supplement (weight up to 30 g, mediators are granted an intermediary commission
4,800 of 15 % on top of the possibly discounted (quantity/
max. format 220 x 290 mm)***
combined discount) net price.
ADVERTISING FORMATS
2/1 pages 1/1 page 1/2 page portrait** Supplement
a a
b b a
c c b
c
– print space: 420 x 275 mm – print space: 198 x 275 mm – print space: 96.5 x 275 mm Weight: max. 50 g
– bleed: 460 x 297 mm* – bleed: 230 x 297 mm* – bleed: 110.5 x 297 mm* Max. format 200 x 290 mm
1 long side closed
(a) print space (b) bleed (c) + 3 mm trim all around
* all bleed formats + 3 mm rim all around ** only full page advert advertisements are possible towards the front of the issue.
13CUBE REAL ESTATE OVERVIEW/PRICES
NATIONWIDE REAL ESTATE PUBLICATION
CUBE Real Estate is published twice a year and gives an overview of
recent regional developments and large-scale projects in our nine CUBE
metropolises. The readership exclusively consists of specialists from
architecture, real estate and construction, as well as important decision-
makers in the industry. We illustrate important factors of successful urban
development using recent flagship projects of the industry. This special
publication is the perfect environment to present a brand, real estate
project, area or service portfolio to a specific target group – high-profile,
specifically targeted and under attractive conditions.
Circulation: 12,000 Copies
Browse the magazine at: https://www.cube-magazin.de/pub/REAL_ESTATE_SPECIAL/2018/
PRICES
ADVERTISEMENT/ Scope Price*
PLACEMENT in pages in EUR Target audience
INNER PART Nationwide active professional
partners, manufacturers, deve-
1st advert on the inside 1 5,500 lopers, development advisors,
2nd advert 1 5,300 legal advisors, real estate agents,
3rd advert 1 5,100 financial advisors, companies
with an international presence
4th advert 1 4,900
5th advert 1 4,700
SPECIAL POSITIONING
Advert cover page 2/3/4 1 on demand
METROPOLITAN PART (no order selectable) Local business development,
institutions, local operators
Advertorial 2/1, e. g. about a reference project** 2 4,200 who want to raise international
Advert/Advertorial 1 3,500 awareness for their projects, real
Advert/Advertorial (1/2 page) 0.5 1,900 estate developers
SUPPLEMENT (up to max. 30 g, format max. 290 x 200 mm) 4,000
COMBINATIONS
Combi 1: 2 /1-Advertorial in CUBE Real Estate (metropolitan part)
+ 1 page (e. g. Interview) in CUBE Real Estate
+ 2/1-Advertorial in CUBE XY (e. g. CUBE Munich No. 03/20) 5 6,000
+ 1 x Advertorial in CUBE Newsletter
+ Project/company portrait in our Real Estate web portal (1 year)
Combi 2: 2 /1-Advertorial in CUBE Real Estate (metropolitan part)
+ Project/company portrait in our Real Estate web portal (1 year) 2 4,500
Combi 3: 2 /1-Advertorial in CUBE Real Estate (metropolitan part)
+ 2/1-Advertorial in CUBE XY (e. g. CUBE Munich No. 03/20) 4 5,000
* all prices in EUR, excluding VAT ** prices include layout and text, copyright-free pictures are to be provided by the customer.
14CUBE REAL ESTATE DATES OF PUBLICATION, PRICES AND DISCOUNTS
DATES OF PUBLICATION
Spring issue Summer issue Autumn issue Winter issue
TITLE
REAL ESTATE 01
(Topic: Smart building)
AD: 14.09.20
REAL ESTATE 02 PD: 21.09.20
(Topic: Green architecture)
DP: from 06.10.20
AD = Advertising Deadline, PD = Print Deadline, DP = Date of Publication
ADVERTISING FORMATS
2/1 pages 1/1 page 1/2 page portrait** 1/2 page landscape**
a a
b b a a
c c b b
c c
– print space: 400 x 275 mm – print space: 188 x 275 mm – print space: 92 x 275 mm – print space: 188 x 135 mm
– bleed: 420 x 297 mm* – bleed: 210 x 297 mm* – bleed: 102 x 297 mm* – bleed: 210 x 150 mm*
(a) print space (b) bleed (c) + 3 mm trim all around
Supplement 1/1 page 2/1 page advertorial
advertorial real estate articles are online for 3 months too
Weight: max. 50 g scope: 1 page, copyright- scope: 2 pages, copyright-free text and
Max. format 200 x 290 mm free text and picture picture material to be provided by
1 long side closed material to be provided customer, labelled as “advertisement”
by customer, labelled as
“advertisement”
* all bleed formats + 3 mm rim all around ** only full page advert advertisements are possible towards the front of the issue.
15CUBE INSPIRE OVERVIEW/PRICES
ARCHITECTURE SUPPLEMENT/TOPICAL MAGAZINE
As an architecture supplement, CUBE Inspire focuses on themes relevant to
architects. On 32–40 pages, Inspire has already presented design radiators,
smart home innovations, co-working concepts and acoustic solutions. It is
distributed directly to architects and interior designers as a supplement to the
metropolitan magazines. CUBE Inspire is the perfect opportunity for manu-
facturers to present their competence to a highly attractive target group.
Circulation: 12,000 Copies
Browse CUBE Inspire here: https://www.cube-magazin.de/pub/inspire/2018/akustik/
PRICES
ADVERTISEMNET/ Scope Price
PLACEMENT in pages in EUR*
INNER PART
1/1 page advert 1 3,200
1/2 sided advert (cross/high) 0.5 2,200
1/1 page advertorial 1 3,200
2/1 page advertorial 2 4,200
SPECIAL POSITIONING**
Advert cover page U2 1 3,600
Advert cover page U3 1 3,600
Advert cover page U4 1 4,000
PUBLICATION COMBINATIONS
Combination 1: 1/1 ad in CUBE Inspire + 1/3 page product
4.3 4,800
PR for all 9 regional CUBE magazines
Combination 2: 1/1 page ad in CUBE Inspire + 1/1 advert in
2 4,200
one of the 9 regional CUBE magazines
* all prices in EUR, excluding VAT. Commissioned advertising agencies and advertising mediators are granted an intermediary commission of 15 % on top of the
possibly discounted (quantity/combined discount) net price. ** if still available
16CUBE INSPIRE DATES OF PUBLICATION, PRICES AND DISCOUNTS
DATES OF PUBLICATION
Spring issue Summer issue Autumn issue Winter issue
TITLE
AD: 14.09.20
INSPIRE 01 PD: 21.09.20
(Topic: Windows, doors, fitting)
DP: from 06.10.20
AD: 16.11.20
INSPIRE 02 PD: 23.11.20
(Topic: New work)
DP: from 08.12.20
AD = Advertising Deadline, PD = Print Deadline, DP = Date of Publication
ADVERTISING FORMATS
2/1 pages 1/1 page 1/2 page portrait** 1/2 page landscape**
a a
b b a a
c c b b
c c
– print space: 400 x 275 mm – print space: 188 x 275 mm – print space: 92 x 275 mm – print space: 188 x 135 mm
– bleed: 420 x 297 mm* – bleed: 210 x 297 mm* – bleed: 102 x 297 mm* – bleed: 210 x 150 mm*
(a) print space (b) bleed (c) + 3 mm trim all around
Supplement 1/1 page 2/1 page advertorial
advertorial articles are online for 3 months too
Weight: max. 50 g scope: 1 page, copyright- scope: 2 pages, copyright-free text and
Max. format 200 x 290 mm free text and picture picture material to be provided by
1 long side closed material to be provided customer, labelled as “advertisement”
by customer, labelled as
“advertisement”
* all bleed formats + 3 mm rim all around ** only full page advert advertisements are possible towards the front of the issue.
17CUBE ONLINE OVERVIEW The CUBE Magazine website (www.cube-magazin.de/www.cube-magazin.at) already encompasses more than 5,000 articles and new ones are added after every publication. Every architectural article is added four weeks after the pub- lication of the printed issue. It is possible to filter the articles when searching for a certain topic or issue. The CUBE website offers additional inspiration and is visited by up to 80,000 architecture fans per month. 18
CUBE ONLINE ADVERTISING OPTIONS
HOME – www.cube-magazin.de
A.
TOP Position Ad* (new)
Format:
medium rectangle
300 × 250 pixels
(width × height)
(*without mobile)
B. C.
Advertorial PREMIUM Position Ad
Format: Format:
medium rectangle medium rectangle
300 × 250 pixels 300 × 250 pixels
(width × height) (width × height)
D.
Layer Ad (new)
Format:
Desktop: 605 × 405 pixels
(width × height)
Mobile: 290 × 225 pixels
(width × height)
E.
Partner Logos
5 logos max. (one color) in a column at the end of
a scroll element
19CUBE ONLINE ADVERTISING OPTIONS
NEWSLETTER (weekly) – Option A
Link from the
newsletter on
Client website the client’s
website
Ad
Ad
This is a headline
This is as longer subline
20CUBE ONLINE ADVERTISING OPTIONS
NEWSLETTER (weekly) – Option B
CUBE Homepage
Linking of
newsletter on
CUBE homepage
with link to
customer page
or article page
Client website
Linking of CUBE
homepage
Ad with link to
advertorial
of the client
Ad
Article page
This is a headline
This is as longer subline
21CUBE ONLINE ADVERTISING OPTIONS
NEWSLETTER (weekly) – Option C
Ad
Ad
This is a headline
This is as longer subline
powered by
Client logo with linking to
LOGO client homepage
22CUBE ONLINE ADVERTISING FORMATS
ADVERTS
A. TOP Position Ad* (new)
CUBE HOMEPAGE and LOCAL HOMEPAGE (e. g. Düsseldorf)
Format: medium rectangle 300 × 250 pixels (width × height)
TOP Position Ad Price per month Price per month per metropolitan city
Homepage only 900 EUR
with local homepage 50 EUR
only local homepage 300 EUR
(* only desktop and tablet)
B. Premium Position Ad*
CUBE HOMEPAGE, LOCAL HOMEPAGE (e. g. Düsseldorf)
Format: medium rectangle 300 × 250 pixels (width × height)
Premium Position Ad Price per month Price per month per metropolitan city
Homepage only 900 EUR
with local homepage 50 EUR (9 metropolises max.)
only local homepage 400 EUR (9 metropolises max.)
(*mobile, desktop and tablet)
C. Object Story Ad*
Next to the article and the companies involved in the construction
Format: medium rectangle 300 × 250 pixels (width × height)
Object Story Ad Price per month/per article
300 EUR
(*only desktop and tablet)
D. Layer Ad* (new)
CUBE HOMEPAGE, LOCAL HOMEPAGE (e. g. Düsseldorf)
Format: 605 × 405 pixels max. (width × height) HTML5
Mobile: HTML5 Layer formats: Portrait: 290 × 225 pixels max. (width × height) HTML5
Layer-Ad Price per month Price per month per metropolitan city
CUBE homepage 1,400 EUR
Local homepage 400 EUR (9 metropolises max.)
(*mobile, tablet and desktop)
23CUBE ONLINE ADVERTISING FORMATS
OTHER ADVERTISING FORMATS
E. Advertorial
CUBE HOMEPAGE and LOCAL HOMEPAGE
Editorially prepared promotional content in the form of an article
Position 3 Price per month Price per month per metropolitan city
only CUBE homepage 900 EUR
with local homepage 50 EUR (9 metropolises max.)
only local homepage 400 EUR (9 metropolises max.)
(*mobile, tablet and desktop)
F. Partner Logos
CUBE HOMEPAGE, LOCAL HOMEPAGE (e.g. Düsseldorf)
5 logos max., in a line at the bottom of a scroll element
Position 2 Price per year Price per month per metropolitan city
CUBE homepage 2,400 EUR
Local homepage 1,200 EUR (9 metropolises max.)
G. Newsletter
Booking of the 3rd box with an advert
Price per booking Price per 2-4 Price for 5+
bookings bookings
Linking on client
900 EUR 800 EUR 700 EUR
website
Linking on CUBE
900 EUR 800 EUR 700 EUR
website with an advert
G. Newsletter
Logo on the bottom of the newsletter
Price for 6 months* Price for 12 months**
Logo 3,900 EUR 5,200 EUR
* 6 months = 26 newsletters
** 12 months = 52 newsletters
24CUBE ONLINE ADVERTISING OPTIONS
PERFORMANE FIGURES 2019/20 (as of july 2020)
CUBE website Page impressions Visits
Homepage
www.cube-magazin.de
3rd quarter 2019 190,733 66,800
4 quarter 2019
th
193,032 64,897
1 quarter 2020
st
213,393 72,693
2 quarter 2020
nd
250,926 90,656
average duration of session: 2.09 minutes
CUBE newsletter recipient average click rate
approx. 8,000 14,5 %
25GENERAL PUBLISHER INFORMATION
Publisher Contacts media relations Copyright and publishing law
b1 communication GmbH This magazine and all the individual contri-
Briedestraße 1–9 Germany North and East butions and illustrations included in it are
D-40599 Düsseldorf Mr Gerrit Menke protected by copyright. We point out that the
Phone +49 211 650 264-0 phone +49 211 650 264-12 pictures included in the articles are mainly
Fax +49 211 650 264-20 menke@cube-magazin.de subject to third-party copyright. By accept-
info@cube-magazin.de ing the manuscript, the right to publication
Seat and court of registration: Germany West and rights for translation, issuing of reprint-
Düsseldorf, HRB 64429 Ms Cordula Hüwels ing rights, electronic storage in databases,
VAT ID: DE 23 7980267 phone +49 201 42 04 56 production of special prints, photocopies and
mobile +49 170 400 07 68 micro copies shall transfer to the publisher
General Managers huewels@cube-magazin.de (with the exception of the images). Any use
Gerrit Menke, Folker Willenberg outside the constraints specified by copy-
Germany Centre right legislation is not permitted without
Editorship Ms Andrea Falkenberg the publisher’s consent. If any unsolicited
Gerrit Menke (responsible) mobile +49 162 292 8334 posting of contributions and information
Folker Willenberg (responsible) falkenberg@cube-magazin.de are sent to the publisher, this shall constitute
consent that can be revoked at any time to
Distribution place the sent contributions and/or informa-
b1 communication GmbH Austria tion in databases that are kept by publishers
Briedestraße 1–9 Mr Michael Stein or cooperating third parties.
D-40599 Düsseldorf phone +43 699 10 02 54 78
phone +49 211 650 264-0 stein@cube-magazin.at Common names
info@cube-magazin.de The reproduction of common names, trade
Switzerland names, product names and similar in this
Advertising Sales Director Ms Martina Kummer magazine does not warrant the assumption
Mr Gerrit Menke phone +41 78 720 66 70 that these names may be readily used by any-
Briedestraße 1–9 mobile +41 78 720 66 70 one. These are often registered trademarks
D-40599 Düsseldorf kummer@cube-magazin.de protected by law, even if they are not labelled
phone +49 211 650 264-12 as such.
menke@cube-magazin.de
© b1 communication GmbH
Bank Information
Sparkasse Bochum
IBAN: DE27 4305 0001 0001 4777 28
BIC: WELADED1BOC
Invoices are to be paid by the publication
date of the respective issue, at most not later
than 14 days after receipt of the invoice.
Number 12 of the terms and conditions apply
(see page 23).
26General Terms and Conditions
1. A
n advertising order in the sense of these general terms and conditions material to elapse, or if the replacement advertisement is not faultless § 7 Terms of payment
is the contract for the placement of one or more print advertisements, again, the customer shall be entitled to a reduction in payment or The payment of the subscription fees is due in advance before the
third-party inserts (insert, bound-in insert, product samples etc.) as cancellation of the advertising order. Cancellation of the magazine is delivered. Payment must be made within 14 days of
well as online forms of advertising in compliance with the current advertisement order is excluded in the case of insignificant defects concluding the subscription agreement to the account specified on the
overview of conditions, whereby legally binding advertising orders are in the advertisement. Complaints regarding non-obvious defects must invoice or by direct debit.
only concluded once the order has been confirmed in writing. be lodged within one year of the statutory commencement of the
limitation period. §8D
uration and termination of agreement
2. I n case of doubt, advertisements are to be run for publication within The subscription agreement is concluded for 1 year. The agreement
one calendar year. If the right to run individual advertisements is The publisher shall be liable for all damages, whether they result from will be extended by a further year if it is not terminated in writing with
granted within the framework of a contract, the order shall be processed breach of contract or tort, in accordance with the following provisions: one month’s notice to the end of the subscription period. The right to
within one year of the publication of the advertisement, provided that termination for good cause remains unaffected.
the first advertisement is run and published within the period specified In the event of gross negligence, liability in commercial dealings shall
in Section 1. be limited to compensation for the typical foreseeable damage; this §9D
ata protection
limitation shall not apply if the damage was caused by the publisher’s b1 communication GmbH complies with the provisions of the Federal
3. I n the case of contracts, the customer shall be entitled to run further executive employees. Data Protection Act (BDSG). All personal data necessary for the
advertisements within the agreed period or within the period specified fulfilment of the subscription will therefore be stored in compliance
in Section 1, in addition to the quantity of advertisements specified in In the event of simple negligence, the publisher shall only be liable with data protection regulations. The entrepreneur only discloses this
the order, under the contractually agreed conditions. if an essential contractual obligation has been breached, a guarantee data to third parties in the context of legal defaults, in particular in the
granted or there has been fraudulent deception. In such cases the context of criminal proceedings.
4. P
lacement of advertisements: advertisements shall be published in liability is limited to the typical foreseeable damage.
specific numbers, editions or at specific points in the printed § 10 F
inal provisions
publication or Internet page if this is confirmed in writing by the In the event of liability for typical foreseeable damage only, there shall Amendments and supplements to the agreement must be in writing,
publisher when the order is placed. If no clear placement specifications be no liability for indirect damage, consequential damage or loss of including the clause on the written form itself. Should any provision
are made, the publisher can freely determine the placement. profit. of the contract be or become invalid in whole or in part, this shall not
affect the validity and enforceability of the remaining provisions.
5. I f an order is not fulfilled for reasons which the publisher is not In the event of claims under the Product Liability Act and in the
responsible for, the customer shall, without prejudice to any further event of injury to life, limb or health, the publisher shall be liable in Additional terms and conditions
legal obligations, reimburse the publisher for the difference between accordance with the statutory provisions. a) In the event of rate changes for advertising and insert prices, the new
the discount granted and the discount corresponding to the actual terms and conditions shall also come into force immediately for current
acceptance. Reimbursement will not be made if the non-fulfilment is 11. The publisher does not guarantee a minimum circulation. A claim to orders.
due to force majeure or strikes within the publisher’s sphere of risk. a price reduction cannot be derived from a reduction in circulation.
b) By placing an advertising order, the customer accepts the general and
Advertisement bookings are binding upon acceptance by the publisher. 12. If the customer does not pay in advance, the invoice will be sent additional terms and conditions as well as the publisher’s price list.
Cancellations after acceptance of the advertisement are subject to a immediately, if possible 14 days after publication of the advertisement. The placed advertisement order only becomes legally binding after
cancellation fee of 30 %. In the period from 4 weeks to the closing date The invoice is to be paid within the period of time indicated in the written confirmation by the publisher.
for advertisements, 50 % of the cancellation fee will be charged in the price list from receipt of the invoice, unless another payment period
event of cancellation. Cancellations after the advertising deadline are or advance payment has been agreed in individual cases. c) Changes to placements, sizes, formats and colour are no longer possible
subject to a lump-sum cancellation fee of 75 %. after the closing date for advertisements. The publisher is not liable
13. In the event of default in payment or deferment of payment, for the correctness of the reproduction of placed advertisements or
6. Orders for advertisements and third-party inserts which are to be interest and collection costs shall be charged. In the event of default corrections made over the telephone. Liability shall also be excluded
published exclusively in certain numbers, certain editions or at certain in payment, the publisher may postpone the further execution of the if defects in other artwork do not become apparent until reproduction
points in the publication must be received by the publisher in good time current order until payment has been made and demand advance or printing. The advertiser then has no claims if the print is poor. Any
so that the customer can be notified before the advertising deadline payment for the remaining advertisements. If there is justified doubt additional costs incurred must still be charged.
if the order cannot be executed in this way. Classified advertisements as to the customer’s solvency, the publisher is entitled to make the
will be printed in the respective category without this requiring express publication of further advertisements dependent on the advance d) Cancellations of advertisements or inserts must be made in writing or
agreement. payment of the amount and the settlement of outstanding invoice by presenting an identity card.
amounts, even during the term of an advertising contract, irrespective
7. The closing dates for printing documents are set out in the publisher’s of any originally agreed payment period. e) Advertising intermediaries and advertising agencies are obliged to
written order confirmation. The customer is solely responsible for the adhere to the publisher’s price lists in their offers, contracts and invoices
punctual delivery of the advertisement text and faultless print 14. Costs for the production of ordered print documents as well as for for advertisers. The agency fee granted by the publisher may not be
documents. If print documents or online advertising forms are substantial changes to originally agreed designs requested by the passed on to the customer either in whole or in part.
transmitted to the publisher digitally or by remote transmission in customer or for which the customer is responsible shall be borne by
paperless form, the following provisions shall apply: the customer. f) The customer bears sole responsibility for the content and legal
admissibility of the text and image documents made available for
Advertisement templates should only be digitally transmitted using 15. On request, the publisher shall send a specimen copy to the billing insertion. The customer shall be responsible for indemnifying the
closed files which the publisher cannot change in terms of content. The address. If a receipt can no longer be obtained, it shall be replaced by publisher against any claims by third parties against the publisher
publisher may reject open files. The publisher is not liable in the event a legally binding written statement from the publisher confirming the arising from the execution of the order, even if the order has been
of incorrect publication of advertisements (print) that are transmitted publication and distribution of the advertisement. cancelled. The publisher is not obliged to check orders and
with open files. Related files are to be sent or stored by the customer advertisements to see whether they affect the rights of third parties.
in a common directory (folder). The customer is liable for ensuring 16. Place of performance shall be the publisher’s registered office. In
that the transmitted or stored files are free of computer viruses. The business transactions with fully qualified merchants, legal entities g) For print documents of any kind, the storage obligation expires 12
publisher is entitled to delete files containing computer viruses without under public law or special funds under public law, the place of weeks after the publication date, unless expressly agreed otherwise.
the customer having any claims arising therefrom. Printing material will jurisdiction for legal action shall be the publisher’s registered office.
only be returned to the customer upon special request. The obligation to Insofar as the publisher’s claims are not asserted in the dunning h) In the case of the delivery of finished film sets, special conditions
store the advertisement ends 6 weeks after its publication. Floppy disks procedure, the place of jurisdiction for non-merchants shall be apply to the technical processing, which will be communicated by the
or CD-ROMs with artwork sent to the publisher become the property determined by their place of residence. If the customer’s domicile publisher on request.
of the publisher. They will only be returned to the customer at the or habitual residence, including in the case of non-commercial
customer’s risk upon express request or for a delivery fee of EUR 5.00. customers, is unknown at the time the action is brought or if the (i) In the event of bankruptcy or compulsory settlement, no discount shall
customer has moved their domicile or habitual residence outside the be granted.
8. Th
e publisher reserves the right to reject advertising orders, including scope of the law after concluding the contract, the place of jurisdiction
individual runs within the framework of a contract, and insert orders shall be the publisher’s registered office. j) The publisher reserves the right to set special or different prices
on the grounds of content, origin or technical form in accordance for special publications and special categories, for collectives and
with the publisher’s uniform, objectively justified principles if their General Terms and Conditions for subscriptions to magazines ‘CUBE’ advertisement series.
contents/origin violate laws or official regulations or if their publication § 1 The General Terms and Conditions scope
is unacceptable for the publisher. This shall also apply to orders placed The following general terms and conditions apply to all magazine k) The price for advertisements and inserts from customers in the
with branch offices, receiving offices or representatives. Orders for subscription agreements concluded with the entrepreneur. distribution area (local price) can be claimed by such companies
inserts shall not be binding for the publisher until a sample of the insert The customer’s deviating terms and conditions and verbal ancillary that have their registered office in the publisher’s distribution area.
has been submitted and approved. Inserts which, through their format agreements shall not be valid. If advertisements from the aforementioned customer are to be invoiced
or presentation, give the reader the impression of being part of the through advertising agencies, the basic prices shall apply instead of the
newspaper or magazine or which contain third-party advertisements § 2 Conclusion of a subscription agreement prices for local customers.
shall not be accepted. The refusal of an order will be communicated to The subscription agreement is only concluded once the customer has
the customer immediately. received written confirmation of the order for the subscription selected l) The publisher shall be entitled to publish advertising orders placed in
by the customer. the publisher’s online services following the publisher’s express approval.
9. Th
e customer is responsible for the punctual delivery of the
advertisement text and faultless print documents or inserts. § 3 Contracting party m) The advertisements designed, placed and published by the publisher
The publisher shall immediately request a replacement for recognisably The subscription is concluded between may only be reproduced and reprinted with the express consent of the
unsuitable or damaged print documents. The publisher guarantees b1 communication GmbH, Briedestraße 1–9, D-40599 Düsseldorf and publisher. The publisher reserves the right to charge the customer the
the usual print quality for the title in question within the scope of the the subscriber. reproduction costs incurred to produce advertisements.
possibilities offered by the print documents.
§ 4 Sales partners n) In the event of operational disruptions or in cases of force majeure,
10. I f an advertisement is printed incorrectly despite timely delivery b1 communication GmbH does not use a partner to distribute the industrial action, confiscation, traffic disruptions, general shortage of
of faultless artwork, the customer may demand that a faultless CUBE subscription. Subscription agreements can only be concluded in raw materials or energy and the like, both at the publisher’s business
replacement advertisement be printed (subsequent performance) writing with b1 communication GmbH. and at external businesses used by the publisher to fulfil its obligations,
or demand a reduction in payment, but only to the extent that the claims for damages against the publisher due to total or partial non-
purpose of the advertisement was impaired. The publisher shall § 5 Right of withdrawal for telephone orders appearance of the printed matter or advertisements shall be excluded.
have the right to refuse a replacement advertisement if this requires Magazine subscription agreements concluded solely by telephone
expenditure which is grossly disproportionate to the customer’s by consumers with b1 communication GmbH may be revoked. o) If any defects in the print documents are not immediately recognisable,
interest in performance, taking into account the content of the Otherwise, there is a right of revocation according to the statutory but only become apparent during the printing process, the customer
obligation and the requirements of good faith, or if this would only provisions. shall have no claims in the event of poor printing.
be possible for the publisher at disproportionate cost.
§ 6 Terms of delivery
If the publisher allows a reasonable period of time set for the The magazine is always delivered to the delivery address provided
replacement advertisement or the publication of the other advertising by the customer. Delivery defects must be reported in writing.
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