Realtors celebrate 60 years - The Cleveland Daily Banner
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www.clevelandbanner.com Cleveland Daily Banner—Wednesday, June 23, 2021—C1
Realtors celebrate 60 years
An advertisement from the late 1990s
reads, “With the turn of the century just
around the corner, Realtors need to be
aware of how fast things are changing.
Email and the internet are in 45% of
homes in America today.... Let’s try to
make it the goal that every Realtor in our
association has an email address by the
year 2000.”
The idea of professionals not even
having an email address may baffle you,
as it is something we see as basic as
simply having a license today. That was
the reality for some professionals in our
community a mere 21 years ago. Nev-
ertheless, Realtors locally organized 39
years prior to that to find new and ex-
citing ways to promote home ownership
and better serve the public.
The old ways of doing business are
often lost in the digital age. Celebrat-
ing our very own 60th birthday gives us
the chance to see how the professionals
of yesterday helped shape the nuanced
landscape we enjoy today.
Thursday, June 10, 2021, played host
to our official celebration of our associ- Contributed photo
ation’s 60th birthday. River Counties CLEVELAND MAYOR Kevin Brooks reads a proclamation declaring June 10 as RCAR Day.
Association of Realtors was chartered
on Nov. 1, 1961, and has since been home
to hundreds of Realtors, local business
owners, and affiliates who stepped up to
enforce and update our Code of Ethics,
provide resources for homeowners in
our area, create a multiple listing service
for agents to advertise customers’ prop-
erties, provide training for agents and
affiliates, and ultimately serve as a guide,
resource, and mode of protecting home-
ownership and private property rights in
our area.
RCAR serves residents and agents
throughout Southeast Tennessee in
Bradley, McMinn, Polk, Rhea, Meigs,
and Bledsoe Counties.
Looking through our historical ar-
chives has allowed us to remember those
who served before us, some of which are
still in attendance today. Members also
got to flip through the old MLS books
that were published prior to any online
system. We saw the groundbreaking cer-
emony for our new Association office in
2000 and the accomplishments of gen-
erations of previous members who were
all set on the same goal: making RCAR
better for everyone. Bender Realty even
humored us all by bringing in one of
their very first office computers! Cleveland Mayor Kevin Brooks In the spirit of our ongoing commit-
Our 60th birthday celebration was joined us in presenting June 10, 2021, ment to our members and the public we
much more than any other celebration, as “RCAR Day” and presenting us with serve, we now humbly look back on these
as it was one of the first gatherings we’ve
an official certificate of honor and con- great memories that we’ve been able to
been able to safely host since the onset of
gratulations signed by state Senators enjoy and instill that same oath to ser-
the Coronavirus Pandemic.
Additionally, 2021 nurtured the birth of Mike Bell and Todd Gardenshire, state vice in every new member that comes
the RCAR Cultural Diversity Committee Representatives Dan Howell and Mark through our doors.
with the mission of providing services Hall, and Governor Bill Lee. Joining our Thank you to all of our members and
and experiences to our association in celebrations were two representatives affiliates, past and present, our sponsors,
representation of the diverse members from the Tennessee Association of Real- our supporters, our local legislators, and
and clients we serve every day. We start- tors and our very own Joe Collins, Jona- to you, the customer, for making these
ed the party with a few yummy selections than Kraft, and Josh Justice performing 60 years possible.
of ethnic foods from various cultures. music for the night. Here’s to another 60!
C2—Cleveland Daily Banner—Wednesday, June 23, 2021 www.clevelandbanner.com
RIVER COUNTIES River Counties selects 2021 leaders
ASSOCIATION OF REALTORS The River Counties Association
of Realtors has recently selected its
sion.”
The Executive Committee for
Kinard, three-year director; Rad-
ley Lockmiller of Southern Homes
Executive Committee and board of 2021 will include Tammy John- Athens, two-year director; Misty
Executive Committee directors for 2021.
RCAR serves six counties in
Southeast Tennessee — Bradley,
Bledsoe, McMinn, Meigs, Polk and
son, president; Steve Black of KW
Cleveland, president-elect; Marcia
Botts of Award Realty, treasurer;
Kevin Walters of Pratt Homes as
Newsome of REMAX Experience,
one-year director; Lily Dupuy of
KW Cleveland, one-year director;
and Robin Fuller of Hometown
Rhea. secretary; and Suzanne Akins of Realty Athens, one-year director.
The association has taken as its REMAX Real Estate Professional, Whitney Proctor of the Richardson
mission to “unite those engaged in past president. Group-KW Cleveland is serving
the recognized upon the profession The newly elected directors are two of 3 years.
and related interest; to promote Wayne Rutherford of Keller Wil- The RCAR offices is located at
and maintain high standards or liams Athens, three-year director; 2070 Candies Lane N.W. in Cleve-
conduct in the real estate profes- Margie Keller, Coldwell Banker land.
TAMMY STEVE BLACK
JOHNSON Vice President
President
Contributed photo
THE EXECUTIVE committee and board of directors for the River Counties Association of Realtors
were installed for the 2021 year.
MARCIA KEVIN
Reaching the communities served by RCAR
BOTTS WALTERS
Treasurer Secretary
(Editor’s Note: For ad-
ditional information about
River Counties Association,
check htps://rivercounties.
com.)
We live, work and play
where we do business, so
it is vital that we keep our
fingers on the pulse of our
hometowns.
We want you to know that
Suzanne Akins
REALTORS are engaged in
Past president their communities in a way
that not all businesses can
be,
Directors Please take a look at the community engaging
activities we offer and join in with us to make our
neighborhoods better.
Fall Home/Garden Decorating Contest
As a fun community involvement activity, we hold
an annual decorating contest for participants in the
six counties we serve. Bradley, McMinn, Rhea, Polk,
Bedloe and Meigs.
Watch for information on our Facebook page in
early fall. Prizes range from $250 to $1000 for the
SCHOLARSHIPS
winners.
Van Marler Educational Scholarship
Food Drive In honor of a well-loved member, Van Marler, who
passed away suddenly on April 1, 2020, this scholar-
Wayne Margie
ship is held at Bryan College in Dayton.
Rutherford Keller An annual food drive is sponsored by the REAL-
Students should contact the college directly for
TORS to assist in mid year inventory for our local
annual selection process.
pantries.
REALTORS take shifts at local grocery stores to
encourage and accept items from consumers shopping
that day.
Cleveland State Community College
The food is then transferred to the local panties
later that day. This brings both the REALTOR Com-
Scholarship (Athens campus)
munity and the public together to help those in our Helping students achieve success is a goal for the
neighborhoods. REALTOR community. Students in Athens who
attend this campus should contact the Administrative
department directly.
Habitat for
Humanity That’s Who We R’ High School
Radley As REALTORS, our primary focus is housing and Senior Scholarship for College
Lockmiller Misty Newsome private property rights. We encourage our members
to work on Habitat Builds in our counties to ensure RCAR funds a $1,500 scholarship annually for
housing is available for those who need and desire to graduating seniors. Our jurisdiction covers six coun-
own their own home. ties and each high school principal is challenged to
Additionally, our members contribute to fundrais- find one deserving student annually to apply for this
ers that help with the costs of those builds. scholarship.
Secretary Fudge joins NAR for fair housing conversation
By RISMedia Staff to the belief that Americans of King, Jr. Memorial in Washington
every background have the right to D.C. NAR served as a sponsoring
Department of Housing and Ur- live where they choose, and NAR organization of the memorial’s con-
ban Development (HUD) Secretary strives each day to ensure our 1.4 struction.
Marcia Fudge joined leadership million members are leading this “The right to live with dignity
Lily Dupuy Robin Fuller
from the National Association nation in the fight for fair housing.” and without discrimination in ac-
of REALTORS® (NAR) and The Secretary Fudge joined Oppler cess to housing was one of Dr. Mar-
Memorial Foundation on April 15 and The Memorial Foundation tin Luther King, Jr.’s central beliefs
for a conversation about fair hous- CEO Harry Johnson for a discus- in his dream where all Americans
ing and Dr. Martin Luther King, sion centered around the ongoing could truly be free,” said Johnson.
Jr.’s enduring legacy in the fight to work to further fair housing in “We’re pleased to join with part-
secure equal housing opportunity America. ners in this critical conversation
in America. “Fair Housing is the bedrock of that furthers Dr. King’s vision of
“The Past, Present and Future what we do every day [at HUD],” democracy, justice, hope and love.”
of Fair Housing” was held as the Secretary Fudge said in a state- Documentarian and journalist
nation continues its recognition ment. “But more importantly, it’s Soledad O’Brien, who hosted the
of Fair Housing Month. the law, and we intend to enforce it. event, praised the commitment
“NAR is a proud champion for We need to…look at what have his- that The Memorial Foundation and
fair housing, but as for much of torically been the systemic policies NAR have made to building diverse
America, it’s been a journey to get that have created the inequities we and inclusive communities. She
Whitney Lisa Martin to this point,” NAR President Char- see, and to try to correct them and said it will require cooperation and
Proctor RCAR ex-officio lie Oppler, a REALTOR® from eradicate discrimination in every collaboration from businesses, gov-
Franklin Lakes, New Jersey, and way we possibly can.” ernment and community groups
the CEO of Prominent Properties This year, The Memorial Foun- to ensure the “Fair Housing Act is
Sotheby’s International, said in dation is recognizing the tenth
a statement. “We are committed anniversary of the Martin Luther See NAR, Page C3
www.clevelandbanner.com Cleveland Daily Banner—Wednesday, June 23, 2021—C3
Joy Douglass receives RCAR
‘That’s Who We R’ scholarship
The River Counties
Association of REAL-
TORS (RCAR) presented
the “That’s Who We R”
Scholarship on May 26
to Joy Douglass from
Cleveland High School.
The 2021 recipient
submitted a video re- Champions and Worship
view of her accomplish- Team Leaders (playing
ments, through high two instruments and vo-
school along with two cals) for FCA Leadership
other participants from (Fellowship of Chris-
neighboring counties tian Athletes), all while
for the opportunity to being a Raider Scholar,
receive a $1,500 schol- National Honors Scholar
arship award. and Phi Theta Kappa
Douglass graduated College Honor Society
with a 4.0 grade-point member.
average from Cleve- She has received Contributed photo
land High school and numerous certificates
of achievement from Douglass JOY DOUGLASS was the recipient of the River Counties Association of
received her associate’s
degree from Cleveland FEMA, and participated Realtor’s “That’s Who We R” scholarship. From left are Douglass, Keith Nitsch
State Community Col- in community service Committee. and Tammy Johnson, RCAR president.
lege at the same time, with Life Care, Angel This scholarship is one
graduating summa cum Tree and Salvation Army of three awarded by the
laude with a business Thanksgiving events. REALTORS annually,
administration major. The “That’s Who We with the other two being
Her activities R” scholarship selection The Van Marler Ed-
throughout high school process, is forwarded to ucation Scholarship for
included being the team each high school in the Bryan College students
captain of the varsity six counties governed by in Dayton, in honor of a
volleyball team, play- the association (Bradley, longtime Realtor leader
ing for all four years, Polk, McMinn, Bledsoe, of River Counties Asso-
winning multiple titles Meigs and Rhea). ciation of REALTORS,
together with team The schools are who passed away April 1,
mates, and receiving her encouraged to have a 2020, and the Cleveland
four-year varsity letter. student, selected by the State Scholarship for
In addition, she played counselor or princi- Athens campus students,
varsity basketball for pal, submit a video for both of which are funded
two years, she was vice submission to the RCAR directly by the schools
A Division of First Citizens National Bank
president, Circle of Community Outreach through endowments.
NAR: Fair housing conversation
FROM PAGE C2
Act is more than words an individual’s ZIP to divide our commu-
on paper.” code is often a better nities. These communi-
“Our society will not indicator of their life ties fare worse not only
truly be equal until expectancy than their in wealth and income,
every family can live genetic code. but in education, health Rita Haynie Joy Akins Joe Womac
where they choose, no “The events of the care, criminal justice NMLS #659301 NMLS #500782 NMLS #500886
matter their race or past year have punctu- and much more. This is
background,” O’Brien ated how deeply dis- why action is so im- SouthernHeritageBank.com
continued, noting that crimination continues portant.” NMLS #449205
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Broker/Owner Broker/Owner General Manager
Bender Realty”
423-618-7010 423-618-0900 423-619-0621
#behomebenderrealty
425 25th Street
REALTOR
®
Cleveland, TN 37311 EQUAL HOUSING
OPPORTUNITY
www.bender-realty.com
C4—Cleveland Daily Banner—Wednesday, June 23, 2021 www.clevelandbanner.com
Past Presidents
1961-1970 Bob Gentry
1961 & 1962
Nelom
Jackson
Max Carroll
1967 & 1968
Willis Park
1969
W.B. Bender
1970
1964
Why choose a Realtor when buying, selling house
Why choose a Real- 3. Objective ties are available but Experience
tor®? “Realtor®” and Information not actively advertised.
“real estate agent” are Most people buy only
and Opinions A REALTOR® can help
often used interchange- a few homes in their life-
REALTORS® can you find opportunities
ably, but they are not the time, usually with quite
provide local informa- not listed on home search
same thing. a few years between
tion on utilities, zoning, sites and can help you
While both sell real each purchase. Even if
schools, and more. They avoid out-of-date listings
estate, only a REAL- you have done it before,
also have objective that might be showing up
TOR® is a member of laws and regulations
information about each as available online but are
the National Association change. REALTORS®
property. REALTORS® no longer on the market.
of REALTORS®, bound handle hundreds of
by the professional stan- can use that data to 5. Negotiation transactions over the
dards of the 100+-year- help you determine if Knowledge course of their career.
old REALTOR® Code of the property has what
There are many fac- 7. Your Rock During RYAN HULTON RCAR 2020 Realtor
Ethics. you need.
tors up for discussion in Emotional Moments
From honest represen- By understanding was chosen as RCAR of the Year is Margie
both your needs and a deal. A REALTOR® A home is so much
tation and clear commu- will look at every angle 2020 Associate of the Keller. Keller is a com-
search area, they can more than four walls
nication to cooperative from your perspective, and a roof. And for most
Year. He is a vice pres- mercial broker with
involvement with oth- also point out neighbor-
hoods you don’t know including crafting a people, the property ident, mortgage origi- Coldwell Banker, Kinard
er REALTORS®, the purchase agreement nator and regional sales Realty.
much about but that represents the biggest
Code of Ethics ensures that allows enough time
might suit your needs purchase they will ever manager for United
that REALTORS® are for you to complete
better than you would make. Community Bank. He is
educated, equipped and inspections and investi-
have thought. Having a concerned,
ready to serve you. gations of the property but objective, third party
“passionate about helping REUSE THE NEWS
When you’re looking 4. Expanded before you are bound to his clients achieve their Recycle this
helps you stay focused
for a trustworthy, knowl- Search Power complete the purchase. dreams of homeowner-
on the issues most im- newspaper
edgeable guide through
Sometimes proper- 6. Up-to-Date portant to you. ship.”
the property-buying or
selling process, no one
else can offer the service
of a certified REAL-
TOR®.
Seven reasons
to work with
a REALTOR®
REALTORS® are not
just agents. They are
professional members
of the National Associ-
ation of REALTORS®
and subscribe to its strict
Code of Ethics. This is the
REALTOR® difference
for home buyers:
1. Ethical Treatment
Every REALTOR®
must adhere to a strict
code of ethics, which is
based on professionalism
and protection of the
public.
As a REALTOR®’s cli-
ent, you can expect hon-
est and ethical treatment
in all transaction-related
matters. The first obliga-
tion is to you, the client.
2. An Expert Guide
Buying a home usually
requires dozens of forms,
reports, disclosures, and
other technical docu-
ments.
A knowledgeable expert
will help you prepare
the best deal, and avoid
delays or costly mistakes.
Also, there is a lot of jar-
gon involved, so you want
to work with a profes-
sional who can speak the
language.
EQUAL HOUSING
OPPORTUNITY
1009 KEITH
STREET
Marcia Botts
Broker/Owner
423-476-3205 Dennis Botts
Affiliate Broker/
423-400-1042 www.awardrealty.org Owner
423-310-3326
Serving Your Real Estate Needs Since 1980.
Contact any of our experienced professionals for
all your Real Estate Needs.
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www.clevelandbanner.com Cleveland Daily Banner—Wednesday, June 23, 2021—C5
Past Presidents
1971-1975 Max Finkle
1971
Newton
Metzger
Bill Phillips
1973
Lynn Davis
1974 & 1978
Glenn Ramsey
1975
1972
Fall Home and Garden
decorating competition
Banner photo, GWEN SWIGER
MEMBERS OF RIVER Counties Association of Realtors, sponsored the
2020 RCAR Fall Home and Garden competition. Signs with QR codes were
positioned in participants yards throughout the RCAR’s six counties for public
vote. There were more than 3,300 votes counted, The winners were Charmin
Branam, first place, $1,000 prize; Tracy Clouse, second with $500 prize; and Jill
Contributed photo Ingram, third, with a $250 prize. On hand for the presentation of prizes were,
CHARMIN BRANAM took first-place honors and $1,000 for her home from left, front, Tina Ledford, committee chair; Branam; Ingram; Clouse; and
decorations for the 2020 RCAR Fall Home and Garden Decorating competition. Lisa Martin, RCAR CEO; back, Jonathan Kraft; David Sanders; Bryce Gibby; and
Tammy Johnson, 2020-21 RCAR president.
Contributed photo
TRACY CLOUSE was the recipient of the second-place prize of $500 for
the 2020 Fall Home and Garden decorating competition.
Contributed photo
JILL INGRAM was the third-place finisher with her pumpkin and leaf deco-
ration during the 2020 RCAR Fall Home and Garden Decorating contest,
%8
C6—Cleveland Daily Banner—Wednesday, June 23, 2021 www.clevelandbanner.com
Past Presidents
1976-1985 Erwin “Rip”
Townsend
Jo Organ
1982
R.F. Bill
McIntire
Jim Workman
1984
Bruce Renner
1985
1976 1983
Realtors work to address property vacancy, deterioration
WASHINGTON— The Na- disproportionately impacting ing with NAR on the webinar external), will equip Realtors® wealth,” said NAR President
tional Association of Realtors® urban and low-income commu- series. “Our success hinges on to collaborate with policymak- Charlie Oppler. “This series is
kicked off a six-part webinar se- nities, NAR has intensified its our ability to work together ers to address VAD property another illustration of NAR’s
ries highlighting revitalization focus on developing new, strate- from community to national issues in their communities. commitment to ensuring Re-
efforts in communities impact- gic approaches to revitalization stages. We are thankful to the Each session will incorporate altors® lead the conversations
ed by high numbers of vacant, in places where VAD properties National Association of Real- actionable items for Realtors® that address some of the most
abandoned and deteriorated — remain prevalent. tors® for both realizing the and their local government complex problems in our neigh-
or VAD — properties. “Collaboration is a key part of need for and committing to the partners to consider. borhoods.”
The opening session, which is addressing widespread vacancy conversations that are a part of “Vacancy and abandonment the National Association of
now available for online view- and our country’s complicat- [this] series. When we partner, remediation allow us to empha- Realtors® is America’s largest
ing(link is external), outlined ed past of racism and dis- communities benefit.” size that a better future begins trade association, representing
how historical land ownership crimination,” said Dr. Akilah The full series, Policy, with safe, stable communi- more than 1.4 million members
policies have exacerbated this Watkins, CEO and president Practice, Process: Transform- ties where properties retain involved in all aspects of the
problem in neighborhoods at the Center for Community ing Neighborhoods through their value and help families residential and commercial
across America. With COVID-19 Progress, which is partner- Equitable Revitalization(link is build long-term, generational real estate industries.
Ingrid Prather Tina Ledford Cindi Betty Messer Shawn Lisa Martin Brian
RCMLS president RCMLS vice Richardson RCMLS treasurer Matthews Ex-officio Workman
president RCMLS secretary Past president Director
What is the purpose of the Multiple Listing Service?
National Association were trying to sell.
of Realtors They agreed to
compensate other
brokers who helped
REALTORS® have sell those proper-
spent millions of dol- ties, and the first
lars to develop Multiple MLS was born,
Listing Services (MLS) based on a funda-
and other real estate mental principal
technologies that make that’s unique to or-
the transaction more ganized real estate:
efficient. Help me sell my
An MLS is a private inventory and I’ll
offer of cooperation and help you sell yours.
compensation by listing Today, through Angie Stumbo Cathy Darren Miller Jennifer Jonathan
brokers to other real more than 800 Director McCracken Director Douglass Kraft
estate brokers. MLSs, brokers
In the late 1800s, real Director Director Director
share information
estate brokers regularly on properties they
gathered at the offices of have listed and invite
their local associations other brokers to cooperation. compete with the biggest able listing information Data that is not public-
to share information cooperate in their sale in The MLS is a tool to multi-state firm. Buyers on the Web site of their ly accessible includes
about properties they exchange for compensa- help listing brokers find and sellers can work broker of choice. information that would
tion if they produce the cooperative brokers with the professional of MLSs are private da- endanger sellers’ privacy
buyer. Sellers benefit by working with buyers to their choice, confident tabases that are created, or safety, such as seller
increased exposure to help sell their clients’ that they have access maintained and paid for contact information and
their property. Buyers homes. Without the to the largest pool of by real estate profession- times the home is vacant
benefit because they collaborative incentive properties for sale in the als to help their clients for showings.
can obtain information of the existing MLS, marketplace. buy and sell property.
about all MLS-listed brokers would create Real estate informa- In most cases, access to
properties while working their own separate tion on the Internet is information from MLS REUSE THE NEWS
with only one broker. systems of cooperation, readily available. Con- listings is provided to
Recycle this newspaper
The real estate market fragmenting rather than sumers can access and the public free-of-charge
Keep In Touch is competitive, and the consolidating property view all publicly avail- by participating brokers.
In print, online and business is unique in information.
mobile access. that competitors must MLSs are a powerful
clevelandbanner.com also cooperate with each force for competition.
other to ensure a suc- They level the playing
cessful transaction. MLS field so that the smallest
systems facilitate that brokerage in town can
10 CHURCH STREET, STE. 200 MLO #208485
CLEVELAND, TENNESSEE 37311-5346
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catinc@abstracttitletn.com VISIT US ONLINE!
Tammy Bentley AJBANK.COM | MEMBER FDIC
Margret Decker
George N. McCoin Carolyn Flowers
Attorney at Law Donna Scott
Melissa Erjavec
NMLS #489126
www.clevelandbanner.com Cleveland Daily Banner—Wednesday, June 23, 2021—C7
Past Presidents
1986-1990 Charlene
Moore
C.W. Bill
Harris
Max Phillips
1988
Eddie Botts
1989
David Carroll
1990
1986 1987
NAR report: Millennials dominate buying market
Generation Z now active buyers influenced their neighborhood
selection. That sentiment was
shared by buyers ages 22 to 30
Key Highlights
to the tune of 65%. However, • Eighteen percent of Generation X buyers pur-
WASHINGTON — The pop- right property was the most an even stronger factor among
ularity of multigenerational challenging step in the buying chased a multigenerational home.
this 22-to-30 age bracket was • Twenty percent of younger millennial homebuyers
homes increased over the last process. More than half of all “convenience to workplace,” as
year, as a rising number of homebuyers (53%) cited find- are unmarried, while 22% of older boomers are single
74% cited that when deciding women buyers.
homebuyers purchased larger ing the right property as the on a neighborhood, proximi-
residences compared to prior most difficult step. • Two percent of all buyers and sellers are in Gener-
ty to where they worked was
years, including millennials Twenty-eight percent of
imperative. ation Z.
who continue to make up the homebuyers between the ages
“The younger millennials
largest share of homebuyers at of 22 to 30 - those who make
overwhelmingly answered
37%. up younger millennial buyers— cited a real estate agent as an exhaustive paperwork.”
that they prefer to live closer
This finding is revealed in the lived with parents, relatives or information source they used The largest share of all home
to work, as many don’t want
National Association of Real- friends before purchasing. This during their home search, but sellers were baby boomers,
a long commute and this was
tors®’ most recent study on the is higher than any other gener- that share rises to 91% among at 43%. Sellers aged 55 and
evident in their buying habits,”
characteristics of homebuyers, ation. Living with family first younger millennial buyers ages younger often upgraded to a
said Lautz. “Additionally, both
the 2021 Home Buyers and tends to allow flexibility toward 22 to 30. Two percent of all larger and more expensive
Sellers Generational Trends of these groups also placed a
saving for a downpayment and buyers and sellers were from home while staying relatively
report. finding a home, given the low high value on being close to
family and friends as 57% said Generation Z. close to their prior home. Sell-
Millennials have been the housing inventory. “Buyers used all tools avail- ers 56-years and older regular-
largest share of buyers since Twenty percent of homebuy- that dynamic factored into able to them — whether it be ly purchased a similarly-sized
NAR’s 2014 report. The most ers between the ages of 22 to what neighborhood they ulti-
mately chose.” a mobile device, yard sign or home, but less expensive than
recent data shows that 82% of 30 were unmarried, a decline an online video — but at some the home they sold by moving
younger millennials and 48% from 21% from a year ago. Ad- Lautz added that older
boomers and those in the silent point, nearly all buyers turned farther.
of older millennials were first- ditionally, 22% of homebuyers
generation were similarly heav- to an experienced agent to Overall, sellers stayed in
time homebuyers, more than between the ages of 66 and 74
ily influenced by a desire to assist with the transaction,” their previous home for a
other age groups. were single women.
be close to family and friends. said Lautz. “This is especially median of 10 years before
According to the study, “Single women remain a
true among younger millennial selling, with a median of six
during the last year, 18% of large buying force,” said Lautz. Forty-seven percent of both
generations cited this as a fac- consumers as they are likely years among sellers ages 31 to
homebuyers between the ages “A number of divorced women
tor in neighborhood selection. first-time buyers and need help 40, and a median of 16 years
of 41 to 65 purchased a mul- and those who were recently
tigenerational home - a home Older boomers (35%) and navigating the market and all among sellers 66 and older. Re-
widowed purchased a home
that will house adult siblings, without the help of a spouse or the silent generation (36%) steps involved in the process.” cently sold homes were gener-
adult children, parents or roommate.” also valued their neighborhood Buyers from all generations ally on the market for a median
grandparents. In terms of buyer character- being close to areas in which — more than half (51%) — pri- of three weeks.
“There are a variety of rea- istics, 19% of older boomers they could shop, and both marily wanted their agent’s Lautz explained that homes
sons why large families and — buyers between the ages groups (28% and 31%, respec- help to find the right home to moved off the market so quick-
extended families are opting of 66 and 74 — and 18% of tively) stated that proximity or buy. Homebuyers also called on ly because of the ongoing home
to live together, one of which Generation Xers — buyers ages convenience to a health care agents to help with brokering inventory shortage. The limited
is that it’s a great way to save 41 to 55 — were most likely to facility was an influential factor the terms of their sale and to supply of houses for sale also
money,” said Jessica Lautz, purchase a new home to pre- in choosing a neighborhood. aid with price negotiations. Ac- contributed to sellers being
NAR’s vice president of de- vent having to do renovations Among all sellers, the most cording to the NAR report, the able to recoup so much on their
mographics and behavioral or avoid plumbing or electricity commonly cited reason for oldest and youngest age groups, transactions, according to
insights. “Also, in light of the problems, and these buyers wanting to sell their residence those 66 and older, as well as Lautz. Sellers made a median
pandemic, many grandpar- prioritized having the ability to was a desire to move closer those ages 22 to 30, were more of $66,000 in equity from their
ents and older relatives found choose and customize design to friends and family (15%), likely to want their agent’s as- sale.
that being under a single roof features. followed by the home being too sistance with paperwork. Methodology
— quarantining with family Seventeen percent of buyers small (14%) and a change in In terms of selling and con- NAR mailed a 131-question
rather than away — worked out who are part of the silent gen- family situation (12%). sistent across all age groups, survey in July 2020 using a
better for them.” eration — those between the In the midst of the pandemic, nine in 10 home sellers worked random sample weighted to
Homebuyers ages 75 to 95 ages of 75 to 95 — purchased the usefulness of virtual tours with an agent to sell their be representative of sales on a
were the second most likely to newly-built homes. These buy- skyrocketed, especially among home. geographic basis to 132,550 re-
purchase a multigenerational ers were least likely to com- 22- to 40-year-old buyers. “Realtors® continue to be an cent homebuyers. Respondents
home, and were most likely to promise in their home search “Homebuying aside, this integral part of both the home- had the option to complete the
purchase senior-related hous- and least likely to purchase a segment of the population was buying and the home selling survey via hard copy or online;
ing, at 27%. detached single-family home. already accustomed to doing process,” said NAR President the online survey was available
With inventory levels be- As is always the case in real research online,” said Lautz. Charlie Oppler, a Realtor® in English and Spanish. A total
ing alarmingly low in recent estate, location proved to be an “So, to see them really embrace from Franklin Lakes, N.J., and of 8,212 responses were re-
years and even dropping to important component among virtual tours and virtual open the CEO of Prominent Proper- ceived from primary residence
record-low levels last year, a buyers. Fifty-four percent of houses was a given, nonethe- ties Sotheby’s International Re- buyers. After accounting for
number of would-be homebuy- homes purchased by home- less, real estate agents are the alty. “Buyers and sellers should undeliverable questionnaires,
ers consequently had difficul- buyers ages 31 to 40 — older top information source, and the understand that we can assist the survey had an adjusted
ties finding adequate housing millennials — were located in data shows these buyers ulti- with every part of the real response rate of 6.2%. The
options. Nearly six in 10 a suburb or subdivision. Out mately used agents to purchase estate transaction, from finding sample at the 95% confidence
homebuyers between the ages of this age group, 69% said the a home.” or listing a property, securing level has a confidence interval
of 22 to 40 said just finding the quality of the neighborhood Out of all buyers, 88% a loan and sorting through the of plus-or-minus 1.08%.
C8—Cleveland Daily Banner—Wednesday, June 23, 2021 www.clevelandbanner.com
Past Presidents
1991-1995 Della Renner
1991
John Paul
Douglas
James R. Holt
1993
Judy Dunn
1994
Martha Little
1995
1992
Realtors cite lack
of inventory as
top limiting factor
for potential clients
WASHINGTON — Realtors® cited a lack of
inventory as the leading reason limiting potential
clients from completing a transaction, according
to the National Association of Realtors®’ 2021
Member Profile, an annual report analyzing
members’ business activity and demographics
from the prior year.
However, in spite of a global pandemic, its
drastic impacts on how business was conducted,
and a dwindling housing supply, 2020 saw the
highest number of homes sold since 2006 (5.64
million) and NAR’s membership increased from
the previous year (1.48 million at the end of
2020, up from 1.4 million at the end of 2019).
“Realtors® continued to serve clients’ needs
despite the challenges 2020 brought to the real
estate market,” said Jessica Lautz, NAR vice
Courtesy of RCAR website president of demographics and behavioral in-
sights. “Economic lockdowns and historically-low
inventory coupled with surging home buying de-
mand only showed the resilience of our members
and industry.”
The emerging technology landscape Business Characteristics of Realtors®
The majority of Realtors® — 68% — hold sales
From National Association • Automate certain job rity checkpoints. a technology accelera- agent licenses, which is up from 65% last year.
functions. tor that accepts up to 10 Twenty percent hold broker licenses and 13%
of Realtors
• Make you more effec- What about companies a year and hold broker associate licenses. Seventy-three
New technology de- tive at reaching the right provides vital access to percent of members specialize in residential
velopments continue to people with your ads.
blockchain? the real estate industry brokerage. Relocation, residential property
appear at an accelerat- • Help you focus on Although blockchain is for valuable feedback and management and commercial brokerage are
ing pace, reshaping how your most promising primarily used for buying product development members’ most common secondary specialty
business is done and who leads. and selling cryptocurren- insights.1 Learn more areas.
is doing it. No industry, These are just a few cies, like bitcoin, expect at nar-reach.com(link is Members typically have eight years of real
including real estate, useful applications for an uptick in real es- external). estate experience, down from nine years in
can escape the impact of real estate professionals. tate-related applications, Since 2013, 48 com- 2019. Eighteen percent of those surveyed have
these developments. There are many others, including: panies have graduated one year or less experience — nearly identical
Will technology open either currently available • Referrals — ReCon- from the program. Seven to 17% last year — while 15% of Realtors® have
pathways to new busi- or on the horizon. sortia is an international, new companies joined more than 25 years of experience, down from
ness opportunities? Will crowd-sourced real estate the 2019 class and will be 17% a year ago. Appraisers, broker-owners, and
it streamline mundane Five core referral consortium using exhibiting at the REAL- managers had the most experience, while sales
aspects of your job? Will blockchain technology. TORS® Conference & agents were typically the newest to the field with
it facilitate client service technologies It’s also a member of the Expo in San Francisco five years of experience. Consistent with recent
and reduce transaction The building blocks 2019 Class of REACH® this November. surveys, nearly four out of five members — 79%
hurdles? The possibilities that lay the groundwork companies. reconsortia. Several NAR REACH® — were certain they’ll remain in the real estate
are limitless. For some for today’s increasingly com(link is external) companies are introduced industry for at least two more years.
agents, however, tech- sophisticated tech-en- • Smart contracts — throughout this issue of
nology is also viewed as abled services include: Property transactions, Global Perspectives. See LIMITS, Page C9
a threat, upsetting the 1. Artificial intelli- including cross-border
status quo. gence (AI) — intelligence deals, can be complet-
Staggering amounts
We are NOTICEABLY Different
demonstrated by ma- ed faster and with less
of technology-oriented chines which gain their risk of fraud. San Fran-
investment money are insights from other tech- cisco-based Propy is a
pouring into the real nology building blocks, leading example. propy.
estate sector, target- including those listed com(link is external)
ing every aspect of the below. • Ownership shares —
transaction and ancillary Artificial intelligence Thanks to tokenization,
services. Does this mean is a continuum, rang- partial shares of signif- Tina Ledford - Broker
your job is doomed for ing from machines that icant real estate assets,
disruption? excel at simple tasks (e.g., such as a trophy building, 3555 Keith Street NW Suite 113
No. Just as the first cell voice-activated control- can be sold to investors — Cleveland, TN 37312
phones ushered in new lers) to “super AI” — who can, in turn, readily Office: 423-380-8872 EQUAL HOUSING
communication options
OPPORTUNITY
when machines theoret- sell shares via secondary
— along with new de- ically become smarter trading on an interna-
mands and expectations than humans. tional market.
among clients — today’s
Protecting
2. Augmented reality —
technology will undoubt- digital images are layered REACH®
edly alter the landscape, over real-world images,
Technology
presenting exciting new
opportunities to the
agents who are most
creating a combination of
real and virtual worlds.
For example, a broadcast
Accelerator Homebuyers
In the U.S. alone, the
ready and willing to em-
brace change.
of a golf tournament may
real estate industry with thorough &
display lines that trace
On the other hand, the flight of a ball across
represents 15 percent of professional home
the economy, over $12.5
agents who refuse to look
forward, or ignore the
the screen.
billion in ad spend, and inspections
3. Virtual reality — a
evolving landscape, risk 2.5 million related jobs,
simulated environment From moisture problems
being left behind. making it a can’t ignore
generated by comput- to gas leaks, plumbing
Preparing for the Fu- industry for technology
ers. Current technology
ture innovators. problems, electrical issues,
primarily relies on screen
The most successful Real estate profession- foundation security and
displays or visually im-
agents will likely share als, however, shouldn’t sit beyond, we inspect all of your
mersive headsets, poten-
two essential qualities — on the sidelines, merely
tially augmented by other home’s systems to detect and
curiosity and a thirst for observing and adapting
stimuli, like sounds or report potential problems, so
knowledge. to new developments.
odors.
It’s not essential to de- To help maintain you can make an informed
4. Predictive analytics
velop an in-depth under- agents’ central role in real buying decision.
— various statistical tech-
standing of how different estate transactions, NAR
niques such as data min-
technologies work. It is, helped launch REACH®,
ing, machine learning,
however, crucial to have
a rich understanding of
and modeling, are used to
solve complex problems
Home Inspection Service
how technology can work
for you.
or predict behavior, such
as when someone is likely
“INVEST IN YOUR With Same Day Digital Report
Stay current on new COMMUNITY!”
to sell their home.
products and how to 5. Computer vision —
leverage them in your real technology that helps
estate practice. Explore computers “see” and
various ways technology
can:
understand what appears
in recorded digital images
Micah Swearengin
• Showcase your list-
ings to a global audience.
or a live camera feed in
order to take appropriate
423-618-1614
• Facilitate cross-border Cleveland Daily Banner
actions — for example, Serving Our Community Since 1854
communications. facial recognition at secu- phoenixinspectionsTN@gmail.com
www.clevelandbanner.com Cleveland Daily Banner—Wednesday, June 23, 2021—C9
Past Presidents
1996-2000 Dottie Bryant
1996
Wynen
Preston
Jo Organ
1998
Paul Renner
1999
Ronald
Murphy
1997 2000
NAR: Consumer spending will propel 2021 economic growth
WASHINGTON — After the economy will grow from-home is not an op- a year-over-year basis ability challenges squeeze housing.
recording the quickest 4.5% in 2021. tion for many. As econom- during the first quarter of out some buyers and more “With more invento-
recovery in the nation’s “Consumers will begin ic growth strengthens, 4 2021. inventory reaches the ry and some easing in
history in the wake of the to spend massive savings, million jobs are projected The presentation noted market,” Yun said. demand, home prices
COVID-19 pandemic, the and do more shopping, to be gained this year. the economic recovery, Although the low supply are expected to shift to
U.S. economy is expected restaurant dining, travel- Despite high unem- both in the U.S. and of housing has played a mid-single-digit apprecia-
to kick into higher gear in ing and in-person house ployment, the economic globally, has raised infla- significant role in home tion by the fourth quarter
2021. That is according to hunting,” he said. recovery - propelled tionary pressures which price surges, Yun expects and in 2022,” Yun said.
analysis from the National While home sales con- by favorable monetary will ultimately lead to an more home construction, Yun predicts the median
Association of Realtors® tinue to be an economic and fiscal policies - has increase in the 30-year a growing willingness existing-home sales price
delivered today during the bright spot, unemploy- created the hottest hous- fixed mortgage to an among homeowners to will increase at a slower
2021 REALTORS® Leg- ment remains an issue. ing market in nearly 50 average of 3.2% in 2021. list properties due to an pace of 7% in 2021.
islative Meetings & Trade Eight million jobs that years. The marketplace Consumer price inflation increase in vaccinations, As more homes reach
Expo (link is external) at were lost during the pan- has surpassed pre-pan- is accelerating due to and a gradual decline in the market, NAR an-
the Residential Economic demic have not yet been demic levels in terms of higher costs for a num- mortgage forbearance. ticipates existing-home
Issues and Trends Forum. recaptured. Yun main- sales, but the fast-paced ber of goods and com- In addition to home- sales to grow by 10% and
With the number of tains that job recovery recovery has contributed modities, including oil, builders’ intentions to forecasts new home sales
vaccinated Americans in- is taking longer due to to historic home price gasoline, lumber, moving ramp-up construction, a to jump by 20%.
creasing and new corona- some friction in the labor growth. In fact, an NAR and storage fees, house- recent NAR report - Case The National Asso-
virus cases on the decline, market, including workers report found that 89% of hold appliances, rents, Studies on Repurposing ciation of Realtors® is
NAR Chief Economist being unable to return to metros saw prices climb and houses, which have Vacant Hotels/Motels into America’s largest trade
Lawrence Yun anticipates their jobs, where work- at double-digit rates on reached record-highs. Multifamily Housing — association, representing
“As mortgage rates details the idea of remod- more than 1.4 million
increase, the frenzied eling underutilized hotels members involved in all
multiple-offer situation and motels in order to aspects of the residen-
LIMITS: Lack of inventory
will become less prevalent help replenish the supply tial and commercial real
by year’s end, as afford- of affordable multifamily estate industries.
FROM PAGE C8
Business activity last year. The median when pandemic pre- Half of all renters pay 30% of income on housing
age of Realtors® was 54, cautions were in place,” (MetroCreative) — Ac- also noted that, between costs of living.
of Realtors® down slightly from 55 last Lautz said. “Members cording to the State of the 1990 and 2016, national An analysis of data
The typical member year. A third of members have now pivoted and Nation’s Housing 2018 median rent rose 20 per- from Realtor.com found
had a slightly lower sales were over 60 years old embraced these tools to report from the Joint cent faster than overall that many Americans are
volume ($2.1 million vs. and 5% were age 30 or showcase listings and Center for Housing Stud- inflation. That’s likely one leaving states with high
$2.3 million) and fewer younger. help buyers strategically ies of Harvard University, reason why many people costs of living, high taxes
transactions (10 vs. 12) in More than nine in 10 find and secure the limit- nearly half of all renters within the United States and lagging job markets
2020 compared to 2019. members — 93% — had ed number of properties are paying more than 30 are leaving behind states in favor of places with
The typical Realtor® some post-secondary available.” percent of their income that have traditionally more affordable costs of
earned 15% of their education, with a third Office and Firm Affilia- on housing. The report been associated with high living.
business from previous completing a bachelor’s tion of Realtors®
clients and customers, degree, 6% having some Despite an ever-chang-
unchanged from last year. graduate school educa- ing housing market,
The most experienced tion, and 13% completing Realtor® office and firm
members — those with 16 a graduate degree. affiliation remained
or more years of experi- The marital status of stable compared to a year
ence — reported a greater Realtors® remained ago. A slight majority
share of repeat business nearly unchanged from of Realtors® — 53% —
from clients or referrals 2019. Sixty-nine percent worked with an inde-
(a median of 37%), com- of Realtors® were mar- pendent company and
pared to no repeat busi- ried, 15% were divorced, 88% were independent
ness for those with two and 11% were single or contractors at their firms.
years of experience or never married. The typ- Forty-two percent of
less. Overall, Realtors® ical Realtor® household members worked at a firm
earned a median of 19% had two adults and no with one office and 26%
of their business from re- children. worked at a firm with two
ferrals, a slight drop from Two-thirds of members to four offices. The typical
20% in 2019. Referrals — 66% — reported volun- Realtor® had a median
were also more common teering in their communi- tenure of five years with
among members with ty. Volunteering was most their current firm, up
more experience, with a common among members from a median of four
median of 27% for those aged 40 to 49 years. years in 2019. Eight per-
with 16 or more years of “Realtors® come from cent of members reported
experience compared to all walks of life and serve working for a firm that
no referrals for those with as pillars in their respec- was bought or merged.
two years of experience tive communities,” said Errors and omissions
or less. NAR President Charlie insurance is the most
Oppler, a Realtor® from common benefit provided
Income and Franklin Lakes, N.J., and by members’ firms.
the CEO of Prominent
expenses of Properties Sotheby’s Survey Methodology
Realtors® International Realty. “As
In March 2021, NAR
champions for consum-
The median gross in- ers, Realtors® combine emailed a 93-question
come for Realtors® was hard work, dedication survey to a random sample
$43,330 in 2020, down and trusted expertise to of 161,155 Realtors®.
from $49,700 in 2019. help individuals and fam- Using this method, a total CONGRATULATIONS
Realtors® with 16 years ilies achieve the dream ofof 10,643 responses were
or more experience had property ownership.” received. The survey had RIVER COUNTIES ASSOCIATION OF REALTORS
a median gross income an adjusted response rate
of $75,000, a decrease
FOR YOUR 60 YEARS OF CONTINUED SERVICE
Technology and of 6.6%. The confidence
from $86,500 last year, interval at a 95% level of TO OUR COMMUNITIES!
as income was typical- Realtors® confidence is +/- 0.95%
ly commensurate with The coronavirus pan- based on a population
experience. One out of demic has forced busi- of 1.4 million members.
four Realtors® earned Survey responses were
nesses of all types to rely
$100,000 or more. Total heavily on technology weighted to be represen-
median business expens- for communicating with tative of state level NAR
es for members were consumers and remain- membership. Information
$5,330 in 2020, a decline ing competitive in the about compensation,
from $6,290 in 2019. marketplace. On a daily earnings, sales volume and 425 No Pone Valley Road NE 136 Ashlin Ridge Drive NE
basis, the strong majority number of transactions are Georgetown, TN 37336 Cleveland, TN 37312
Demographic of Realtors® use a smart- characteristics of calendar $262,500 $319,900
characteristics phone with wireless email year 2020, while all other
and internet capability data are representative of
of Realtors® (96%) and a laptop or member characteristics in
desktop computer (92%). early 2021.
Roger D.
Seventy-eight percent
of Realtors® were White, The smartphone features For more informa- Kennard
down slightly from 80% that members use most tion from NAR’s 2021 Broker, REALTOR®,
last year. Hispanics/Lati- frequently on a daily Member Profile, visit CDPE
nos accounted for 9% of basis are email (95%) and https://www.nar.realtor/ e-PRO, CRS, GRI,
Realtors®, followed by social media apps (57%). research-and-statistics/ 291 Hunters Trace NW ABR, SRES
Black/African Americans Text messaging (93%) is research-reports/high- Cleveland, TN 37312
(7%) and Asian/Pacific Is- the top method of com- lights-from-the-nar- rogerkennard.com
landers (6%). New mem- munication for mem- member-profile. $333,900 roger@rogerkennard.com
bers tended to be more bers with their clients, The National Asso- Direct: 423-650-0630
diverse than experienced followed by phone calls ciation of Realtors® is email: roger@rogerkennard.com
members. Among those (90%) and email (89%). America’s largest trade 58 Mouse Creek Road NE
who had two years or less Nearly seven in 10 mem- association, representing
of experience, 34% were bers - 69% - have their more than 1.4 million Cleveland TN 37312
minorities. own website. members involved in all 423-458-1300
Sixty-five percent of “Realtors® used aspects of the residen- Roger D. Kennard is a licensed REALTOR(R) in TN
Equal Housing Opportunity
Realtors® were women, a emerging technologies in tial and commercial real SonLight Realty is a licensed real estate brokerage in TN
minor increase from 64% 2020 to bridge the gap estate industries.
C10—Cleveland Daily Banner—Wednesday, June 23, 2021 www.clevelandbanner.com
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